WEBINAR: Yes, Use Video to Market Your Business
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UNEDITED AUTOMATIC TRANSCRIPT FOR HOW TO SUCCESSFUL USE VIDEO IN YOUR SOCIAL MEDIA TO PROMOTE YOUR BUSINESS
Good afternoon good morning good evening when ever you are watching. Sotero going to talk about using social media to promote your business.
It’s really fun we created this. Presentation from another one we’ve done on video using your You Tube channel but this is a little more social media friendly slide number one just want to share this is a marketing to if you’re doing webinars and you’re sharing your intellectual property like we are we have been instructed recommended advised by our legal team that you should have an All Rights Reserved flight if you don’t have one if you’d like one send an email to info if you lost creative you’ll hear that email address several times today we’ll send you ours you take our name out you put your stuff in you send it you’re a lawyer you get it approved you’ve got an intellectual property it’s like so what does video do for you let’s talk about this for just a few slides welcome and.
Most people are visual learners. Now what’s interesting here is that Sharon and I are both not we’re both in the 35 percent that you see on your screen I’m the one that textbooks were made for because I like to read and then oh I want to go back I saw a couple pages going is really easier that way but most people 2 thirds of the population would like to get their information on video.
Now I’ve had to do this recently we switched our studio around and our our sound box which is below your camera you can’t see it it’s down there which we’ve used for our pod casting forever.
Some of the wires got unplugged and moved around and then I couldn’t remember how to put them back together so I defined just the right video and it took me 7 tries to find the right video that was going to help me set up this particular sound box but most people prefer visual so.
We need to we need to get used to in our businesses using video. On. Them. Having consumers watch videos to make a decision. And I’m in this realm now I know that when when I’m looking at some sort of a buying decision fact that this the most the best one that I can share with you.
In fact you’ll see a slide of it later our house our studio get set up. I was looking at a couple of different videos of companies that made backgrounds and such and it was kind of helpful so I understand that people are using videos that they watch testimonials which will.
Talk about as well so quick quiz if you look at this chart who’s watching and creating video the quick quiz is what is the most important number that you see on this entire presentation.
Actually that the most important number you know it’s a pop in the chap but we’re not happy Jack is that way about it the most important shot if you look at the the numbers of people that are doing the percentage that are doing videos it’s not that hot there are some people that that shoot tons and tons of video one of the people in one of our clients it’s in this jock I don’t know that Jock has gone a day without shooting a video you know in the last 5 years.
And that’s kind of cool he’s he’s so comfortable with getting in front of camera and using it as part of his presentations that’s really good news in that if you’re creating video most of your competitors art.
So therefore it’s to your advantage to use moving pictures as it were the talkies as my grandfather would have said. If you went back to 2016 Nicola Mendelssohn who is one of the hippies a vase book was asked at whose International Women’s Conference was in Europe and said What do you see as the future of Facebook and her comment really was if I had to bet on something it would be Video Video Video.
Because now this is this wasn’t this wasn’t a decision based you know they don’t they don’t wake up you know one Monday and everyone should be doing video right because we’re paying attention to the algorithms as they do and oh look there’s more engagement happening on video we should make it easier to do video on our platform now going to go back loop going to go back one for a moment if you look at the people are watching and creating videos it’s it’s younger generations that are pushing this and Facebook wanting to exist for a long period of time.
Are saying Ok well in the long term it’s better for us to be promoting video so that’s why you see more so here’s we’re going to talk about 14 ways to make your videos more effective on your social media platforms 10 topics What should I video what should what kind of video should I shoot we’re going to give you 10 different topics some ways to make your video backgrounds better and we’re going to give you an opportunity in just about 3 or 4 slides how we will shoot a video for you and we’re going to give you a bunch of free stuff here’s what today isn’t.
Sharon and I the the thing we love and hate most about whether ours we love getting information we hate it when the person that’s teaching. Is giving you information and the only way that it works is if you hire them that isn’t this class everything we’re going to teach you and show you you can do yourself.
Obviously there are lots of people around in the world that you can invest money with to help you but that you this is what you’ll find we’re very proud that our web and ours make it so that you can do the stuff by the way that’s Glenda off the magician he is not hanging he’s lying flat just take the illusion there if you have questions hold on to the end will will answer all of them we’ve got even extra time after this weapon or if you want to stick around ask whatever marketing questions we will answer them.
A little bit about us we were voted 2 years ago we were voted American demo and small business coaching team because we have helped thousands and thousands of small business owners help them successfully market and promote their business as business coaches we turn a lot of water printers into profitable entrepreneurs and we help a lot of struggling entrepreneurs get to levels access they had only imagined before we speak on stages all over the country we’ve authored 6 different books and we’ve got 3 more we just added a 3rd one that’s now on the whiteboard.
Because we we we love books books are like one of the best ways to get your message across in fact if you can combine video and your books we’re in love with you which you can click.
We coach small businesses how to make your business serve your life we’ve all got into this because while. Did more work for somebody else but we want to make sure that with our coaching clients it’s a what you want your life to look like in the brain your business to do that we teach business owners how to build their business most you know the easiest and most effective ways now today we want to talk about show you how we make 12 percent of our revenue just through social media and we’re not talking about by you know paid ads this is just the organic generic people asking us hey what do you do.
And then as you can see there have been interviewed by James on Jack who was a v.c. Secret Millionaire Kevin Harrington who was one of the 1st sharks on Shark Tank.
We do a small biz break to bootcamp couple times a year will probably give you a free ticket to that if you want to come quoted in a couple of 100 publications and what we want to do with with use we wanted you today you’ll get an idea a lot of small adjustments and corrections over augur period of time makes you continuously successful when you create your marking plan if you just have it in a binder and you don’t update it.
It’s not going to work so let’s get we’re going to do something free right now. We did a pod cast we did 243 episodes of it on Star worldwide networks it was really great the downside is they paid all the ASCAP ask Effie’s So we got to use music like our opening music is from Van Halen but now we’re not on that station so we’re taking those podcasts and we’re going to reboot of trouble now we have to strip the music out because we don’t want to pay those fees because they’re really pricey so we have an Emmy award winning new sound editor her brother that’s doing that for us but.
We’ve changed our our podcast it’s now a view cast it’s video called The marking checklist you cast it’s. 7 minutes and 21 second interviews of successful business owners you can do you want to.
We ask about 12 questions they’re all generate to make you look at now why would we do this for free here’s the thing and you can do the exact same thing we do you can do this too.
We know that if we help people out if we create a video for them they’re going to send that out to prospects and clients and say hey I was just interviewed so we’re exposed to an audience you can do the same thing we did you can and you can ask questions of people I have to do is ask questions and they end up promoting you so if you’d like to be on it the email address of the bottom your screen info you off created to say I want to be on the The View cast will send you the questions you answer the questions and you send them back.
Keeping in mind that it’s only a 7 minute 21 second interview $721.00 because our anniversary is July 21st understand that if you give us answers that are a page long for each of the toll questions we’re not going to have you on the show it got to fit our format so there that’s the 1st free thing for you we’d love to have you on our interview cast we are going to invest on the day that December 31 we’re just going to go we’re going to shoot a whole by memo so get this done now because that’s going to be the next the next date and then we release them you know every week or so in fact on Miles to do I 3 release the next one because of her it’s ready to go so there’s something free for you.
And that info is now in the chat now that I have accessed the chat that. Last little thing about us we have a marketing repair service for companies we have to online marketing programs that are kind of do it yourself but with some coaching and then where were private business coaches so here’s why a lot of small business owners don’t do that.
In fact they were one of 200 something marketing type of an area why aren’t your clients using that. Most of the time the number one reason is it’s so hard getting started or I’ve not used you know it’s hard to get into the habit of shooting a video I write a blog but do you have a video that goes along with it.
It’s extra work now a good side to that is if you’re used to doing video. Some of Google’s s.d.o. algorithms have to do with video if you’re using video on your website you get more points.
And that’s how your Web site get seen by more people so this is a this is kind of a vital thing for you to learn finding the right content I understand.
We’re going to help you out with that today we’re going to talk about different videos that 10 different videos you can shoot. Finding the time. Yeah I understand.
That there’s there’s there’s some time in fact before we start just before we started this we shot 2 different videos there’s a group we’re a networking group brand and they said oh you can put out a welcome video on our on your page on our site Ok well I had to shoot that it took us to Texas we didn’t like 1st one took us to text and then you had a blog that is in draft mode that I wrote in September that it’s time for it to go live but it needed the video so we shot that it took that that whole process took us about 5 or 6 right.
At the the blog video is just under 5 minutes and the you know intro to the platform that went to just about a minute yeah so we’ll start to go in and had the blog on we don’t really need to do that for the other one but I said took 10 sorry but you have to tag it in to the description that sort of thing and consistency yeah you’re going to get in the habit make this make video part of what you do to market you it will pay off for you multiple times over camera shyness What are you speaking like.
Starting that you you worked on it’s definitely more me than him. So the way I got past it is and I’m really not totally past it but I’m certainly so much better than I was if I did a video every single day.
And I did it for a year and you know it just made it easier now one of the things that I did is there’s there’s a tool there’s probably more than one tool but there are tools where you can shoot a video that shows your screen and you’re just in that little box the box probably can move mine was usually in the lower right hand corner.
And so that was helpful because I was really teaching something that I was showing on my screen and I was kind of sort of on screen but I could kind of ignore myself because it was just in that little box there so that was helpful.
But really that’s that’s really the key do a video every single day and you realize it’s really not that important so those are the main reasons if if some of the others if you want to talk about these during our call our question section later we can we can talk about that right so let’s get ready for video you’ve got to know your target market who are you creating the video for well my customers well look let’s get a little more a little more specific.
Because we don’t want to create any marketing message without knowing exactly who are creating for it that’s video that’s writing blogs that’s your social media posts that’s that’s direct mail pieces you send out you’ve got to know who your creating it for you have to have a great picture in your head of who that person is now we go through we’ve done a lot of other videos if you go to our You Tube channel it’s really simple it’s You Tube dot com slash you off creative we’ve done a bunch of videos on how to create your message and if you want more about that we’ll give you a free ticket or boot camp and we teach that in depth but today we’re just going to talk briefly about demographics and 2nd.
So. I think as you’re looking at these 4 women in this example right imagine that these 4 women all need a car right they live in a major metropolitan city they’re not using public transportation they all need a car they probably don’t need a car for the same reasons the probably not looking at the same kinds of cars they’re probably don’t want the same benefits and features in the car so a good car sales person is going to message differently in order to attract these 4 women to buy a car from him or her right so the same thing is true for you then it’s quite possible that these 4 women might benefit from your product or service but they’re going to need a different message they’re going to need a different kind of a video they need a different message within that video to attract them to you right versus Jane Doe next door that claims to be selling the same product or service that you are now what we would recommend to you is that you find a picture of your ideal client it may be an actual client that you currently have have a picture and when you’re creating videos to attract more clients like that person have that on your computer screen so that you’re looking at him or her and creating that message directly for them it is so much more effective and powerful than just you know well everyone named Jane now we we’ve even gone so far we name are our avatars in general we call her Harriet.
Long story made short our 1st avatar was named Harriet. So now we will speak in terms of who are your Harriet’s what or who what are they looking for and there can be a very wide variety in them we have a wide variety.
Cheers So that was theory that last slide was theory Here’s how it works in real life. We want and express Chinese. They said Would you like $2.00 off on your next meal on your next meal go to this Web site take our survey I took the survey give them really good marks and then this was the last slide and they’re asking for demographic information so they and express figures out from these demographics we know what how to craft our messages to get more folks like Hank and Sharon into the restaurant so that’s kind of a snap here’s the other side of it.
You and I don’t buy for logical reasons we buy for motion reasons. There was a car a particular car that I mean this was this was like preview it was premium I wanted a 100 prelate cool little car it was and before I went to a chamber of commerce mixer there was a Hyundai dealership next to it and I went and looked at the preludes and I asked the guy so so how much is this one and he gave me a price and before I realized what I was saying I said I’ll take it because he gave me a price that in my head I knew what price I was about to start shopping it and I knew what price I was going for and he beat it by like a couple $100.00 because you’ve seen those ads were it says you know what Only at this price I bought the ad that was the car that was cleaning the ad before the ad even broke and I didn’t even to go shoot pricing is just I’ll take it and oh my gosh I just bought a car wow.
I wanted the car emotionally wanted the car I knew I would look cool and it could go fast I look really cool in this car. And the logic kind of went out and that works now on your screen you see our trades have it if you recognized it right away it as a take off on Lucy from peanuts her psychiatric help 5 cents.
Your probably someone that would get us and we would get you were trading or referral partners because before we built this we sent some mock ups to all of our different Harriet’s and said What do you think what would you think of a trench above us and it was universally Oh that’s so cute oh I so get it so here’s how that we here’s how we take the theory of psychic graphics and we bring it into the real world.
When someone is walking past our booth and oh that’s so cute or words affect we know oh that might be Harriet So Harriet is going to leave with at least one of our books and sometimes it could be 2 of our books it could be 3 of our books now why do you give away books well instead of just that 8 and a half a mile Evan sheet of paper that talks about you know we all have them here’s why you should hire us we’re giving away great information whether we ever see each other again thanks for coming by our booth here’s a lot of information that’s going to help you because you build your business see that the difference between the sales process marketing is getting people to raise their hand and say yeah I’d like to have a sales discussion and that’s how we use our booth.
In the psych a graphic part of it is they relate to it as an expense of this hope this is making sense if they look at the booth and they kind of don’t get it may think so you want to nickel for me to ask a question we know they’re probably not our Harriet’s which is cool we know we own a promotional product offering we divide tons of stuff with our logos on them and and they’ve had a great experience anyway but we hold on to the books for Harry we’ve created messages that’s the creative now we want you to start thinking of your messages and your videos in terms of sidewalk signs remember walking on the street and saying sidewalks on the idea is to give enough information that they raise their hand and say yeah I want to sales conversation now I’m looking at the list of attendees and I recognize one of one of them a really good friend nice person client.
I know that this person on some of this person’s videos goes kind of long because they want to tell the whole story they figure well if I finally got someone to click on the video and look for information I better give it all to.
Do that you can give just enough information to get them to walk in the door this this sign was in London Sharon and I were visiting her sister last July and we saw the signs and we thought really 50 pounds Yep Big Bang Theory is the ring tone on my phone.
Watch every week every day but then we looked at the date we’re going to be gone by then so the sign give us enough information for us a heck yeah we’re interested and we look a little further own not enough information to go in if the date had been that date while we were in.
We would raise our hand say yes sell us sell us a ticket we. Know how that works so your videos we’re putting out sidewalk signs to give them more information to make them want to connect with you to ask more questions and and you know turn it into a sales situation make sense.
I mean normally I would say make sense if we were in person and I would look for heads nodding. Heads or not so do the magic Run Program class Yes let’s talk about ways to make your videos instantly more effective you know you’ll see on this on the slide.
The camera doesn’t always make a difference the one of the right was one our videographer was using to film some of our Small Business Break your boot camps that we then turn into an online.
Marketing program but Sharon and I in fact you’re watching this through one of our laptops we have a laptop dedicated in our studio to just you know teleconferencing calls so don’t let the camera that you’re using make a difference so we need you to have a You Tube channel because this is where all your videos are going to get stored now some of you that have huge of gentle descent seriously do understand.
Let’s get let’s get everybody on the same page. You Tube channel is free all you need is a g. mail address now here’s here’s a challenge most people don’t get.
They use their regular g. mail address to set all the stuff up but then you start getting all sorts of notifications so we would suggest you do a your company marketing and Geno Let’s take a look.
John no tell. The lot of the a.t.t. consulting marketing at g. mail for example you could probably do you know of a marketing edge email and leave out the cost to levy a self-less it just you know play with it see what’s available because you’re not going to use that g. mail address anyway you’re not going to give it to anyone it’s never going to be public it’s just to collect all the notifications that you’re going to get so it’s a it’s a storage one and you don’t have to check it every day another and in other words it just starts polluting your your other one some people decide oh my God I wish it on that.
When your You Tube channel when you’re setting it up it should be instantly recognizable as your brand if you when you look at our You Tube channel and you look at our our Web site you’ll definitely know it’s our brand so now here’s a tip that I came I learned this about 2 months ago.
The title slides make a huge difference so we popped title slides on to almost all of our videos and it’s made our page look much cleaner and if you look at the screenshot on your right you’ll get an idea of what I mean so when you’re when you’re doing a video you want to have a compelling title that’s going to work for the search engine optimization example.
I might for this for this presentation I might come up with something that says how video helps you kick tail in the marketing world of tomorrow. Chris That’s nice but nobody’s typing typing into google show me how to do a video that’s going to help me you know do better tomorrow that’s not what they’re going to put in but if we shot if we went back let’s go back to slides 10 ways to make your videos instantly better while somebody might be typing in how can I make my videos instantly better how can I make my videos better so we want the title doesn’t necessarily have to be catchy it can just simply be something that’s going to catch more attention from the search engine same goes for Read the title of your blogs I tend to find catchy titles yes he does and then when I see them get published I notice that Sharon is has changed the name of ASIO from the I and she’s right but now I use his clever titles but I just use them as the sub right so I think they’re awesome and they are catchy and they’re there in typing they’re just not going to get someone it’s not going to be fine Dibble as c.e.o. but once they find that title that they’ve typed in now to see it underneath now it’s going to get them to click so I still use.
This one next time and going to change some of the titles that you see Gone With The Wind to how to meet how to meet the woman of your journeys.
Even during wartime the bottom how to succeed at business without it without even trying yeah it just will have fun with it now I’m going to. Write. When you’re going to be promoting your videos or you’re going to have videos.
Sometimes you know. But let’s assume we’re going to be putting videos out on on your social media. Or you’re going to be doing lives which will talk about later on.
Let people know hey in 20 minutes I’m going to doing a video that talks about the. Best way in the digital I’m on trying to ease into his number.
Or I’m going to be are going to talk about the best way to succeed and you know have success and tutoring that’s one yes. Just try to. Let your audience though it’s going on sometimes we’ll post a video on our social media pages Hey we just read this great book we just did and just keeping people updated remember there are the videos will always yes finishing and more attention.
So the question is should the video be how to help or how not to fail so we would say try to be as positive as you can you know because most people that’s what will attract them so how to help how did how did you access the best way to do x. right there are always better than how to not how to not break an egg now here’s here’s a secret we share with our private coaching clients.
More people will run away from pain faster than they will run toward pleasure. So if you help take away their pain you know that the 10 biggest mistakes people make when hiring a tutor for their child you know.
There’s a lot to be said for covering both sides of it because people will want their pain taken I write you a check and you take a leave you can always test it with your audience right marketing is a lot about testing seeing what works and then continuing on that path so you could shoot practically the same video with 2 different titles right one the running away from pain the one going towards pleasure see which one gets more attention by your right customer right so if you’re getting attention from someone that’s not relevant that doesn’t that’s not really helpful but if you’re getting more attention from those prospects or referral partners then by all means keep going in that form because that’s what’s working for your audience you know I hope that helps like here’s another example before this book came out we weren’t sure.
When it. Is Down here we weren’t sure which photo which of these 2 photos we wanted to use the be closer they can only see which of these 2 photos.
Of us did we want to use so we post that on Facebook everyone picture a picture being we completely ignored people that were Harriet in care there you know they’re tired there where I just ignored all their nasty look on it.
But the people that were our Harriet oh that person owns a business Ok what did they say Great thanks for that. It’s it’s how we use demographics to figure it out now when you’re doing something like this.
We have 2 different laptops set up Sharon has walked in using on their laptop most people which is have a chat on the screen they’re looking up. It’s not so easy with this platform Yeah.
Watch the chat because some people put in really important things like hey we can’t hear you. Well thank you so I guess we better fix that really Rog.
And you also you want to watch it because sometimes people will come into your event and start promoting themselves in that chat and that doesn’t work if you’re not allowing it and we’ve all seen it we’ve all seen this on if you’ve been any chamber type networking things there’s always that person that in the chat will drop the 47 line description of what they did really.
Do you want to turn off everybody in the entire call but they still do it so you do want to watch the chat most of the time we allow pesky the cat watch she monitors our chat most of the time that she’s taking a nap right now so she could be there.
And the family events of your insurance rate and how you’re going to do it. Sometimes it’s going to be you on camera right now we’re we’re in a little box you know we could flip back but we want you to see our screen so yeah we we decided vamps we always do it this way because we have slides here I don’t know that we have any presentations without slides that we don’t have webinars without slides we certainly you know when we’re doing our 30 or 60 seconds in various networking groups we don’t have slides but but we don’t have any webinars But the point of this is not only decide in your head but decide on your device part of the the challenge of getting ready for you to join our webinars is Ok which which presentation are we doing because we do quite a few which presentation we doing and having it keyed up so when I hit the share screen button I can go straight to that screen without having to like shift through all of our various.
Files in order to find the right one right I have it already ready I know that when I hit share screen it’s going to be right there I can just click on it so that’s part of what it is for you as well especially if you have an audience that’s watching you share your screen if you’re getting it also up ahead of time not not as important you don’t care if you’re looking at a bunch of files but if you’re getting ready to do a presentation some people may be looking at your screen you may not want them to see everything you’ve got going on this morning r. and r. and networking group or in the Presenter it took him 5 minutes to get his stuff together his act together it was come up all you can do.
It’s right where we can see it straight it’s right it’s right there right in the middle just click that button and it’ll it’ll pop open. At least remember who lost and how to do it.
Off or replace links now you guys can hear through your score most of you and your score some came through your marketing Advisor dot com By the way if you want to know where all of our webinars are if you don’t want to pay a fee if you just want to find us for free go to your marketing Advisor dot com Our entire list our calendars that are updated every.
But if you can do score you’re going to get a link to the replay so if you miss something you you know took it you had to take a phone call you can’t tell it you know like thank you phone caller or you know Joanna had to get her cat out of the way or something.
The good replied. The other question is how often do webinars versus video so I we’re not sure what you’re asking but you can ask at the end it kind of depends on you asking what we do are you asking what you should do and that may be a difference but well let’s say to the end it will be happy to answer the question that’s going to have more detail now you’re given here’s something we’ve had clients that said oh I can’t do that on a videotape camera.
No don’t put some for roadblocks in the way that the camera the best camera you have is going to you have you know the one that’s with you now we have a show grab it.
We’ve got 2 or 3 other video cameras and we use from time to time and you know what it’s right over there on the shelf the next to the bin talk from a.
It is true right whatever camera you have is the best one to use just clean off the lens every now and then with a with a cloth and the microfiber cloth so that it’s this crisp is can be and set it on the highest dust that you can and use that don’t really don’t put roadblocks Oh I have to have this fancy Samantha Cameron No you don’t whatever you have is the best thing to have.
This is one I got a while ago can in Dixie h.f. are 52 this one’s been discontinued but Canon has they’ve continued their their line as it were this was about 215 at the time shoots really great video like awesome quality video.
Most of the time and we’re going to show you a few videos later on to carry us doesn’t really matter it’s more the content it’s more you coming through it so.
You know how to use your camera. For example don’t go to an event planning to video it without having a death you know at the desk without checking 1st all those of them made that yeah I’ve done that before they get video today why I know film no film.
There’s no film in the camera. Oh it’s like Learn From learn from his My mistakes are right there out there there is this myth that you’ve got to be set up with this kind of equipment to shoot a decent video and have lighting right there’s a lot to be said for having cool lights in fact you’ll see our set up we do have a couple of those really neat lights but honestly you don’t really need it you can practice I’ll show you how I took this screen shot from a c.n.n. interview they were interviewing someone that I don’t particularly like so I won’t tell you what his name is but he was showing how he gets ready to go on on camera you can see his laptop is up on the stand so is ours so that the camera is roughly I level.
You could put a little light on the top we happen to have lights further back and he has a t.v. light that’s off to his left and above that microphone is about a $30.00 microphone but it’s a heck of a lot better than one that your computer come with you might notice maybe we use.
Some really decent. Microphones now we got turned on of these from our part of the. The guy that produced our podcast. Turned us on all of this stuff and most of the time we sound really really good on the podcast but the mix up this whole set of the you’re looking at outside of that t.v. right and left is probably about 40 bucks maybe 50 and it’s really not expensive to do to look really good on video.
Next how do you get to Carnegie Hall old joke goes. Video day I’m telling you it makes a real difference yeah. And if I go back to college public speaking course and I think about it I can put myself right into the classroom and I can go right to.
Oh dear I know it is all heck and this is going to be horrible when I have to speak in front of a crowd to now. It’s not that big a deal looking at the camera and talking I know now here’s a tip I look at the attendee list and I know that there’s there are certain folks in here I and when we do this on a zoom typo or your pictures there I tend to pick one or 2 people that I have a conversation with.
You know the other way to to do that you know I’m not doing a video a day anymore but now my challenge isn’t so much being on a video but going live it’s not just it doesn’t enter my brain I don’t think about Oh this should be a lie.
So I’m trying to to change my mindset so I remember to do it because it does get garner a lot of engagement in general I don’t haven’t done it often enough to see if it’s true for my audience might not our my audience right so I received a totally you know fluke of the universe I received a calendar from someone that we’re connected with and she gives props now her prompts are for journaling but journaling isn’t my issue I don’t need a prompt on journaling but I’m using her prompts to do a live instead.
So if that’s a challenge for you if that’s something that would be helpful for you that you need a prompt to remind you to do a video a day then send an email and I’ll put it back in the chapter you put another 4 in for what you love creative and just remind me to send you my calendar I’m happy to send you that calendar we have a clip that.
We need to update her video on the front page or a website we tote around to shoot it with and she sent us 2 or 3 different practice ups and we picked the one she practiced she tried it out we picked on the work.
You shoot it you look at it you delete it practice there we’re doing. We’re changing our bootcamp. Because of virtual We know that. Normally our bootcamp goes 2 full days and a half day in person.
We know that we get zoom. And we know that you’re watching you know you’re here for an hour a half just you know 2 hours or so and we know that’s about the maximum so we’re changing our bootcamp to 3 days 3 hours each day.
And since we’re changing it we’re going to practice that understand we’re 19 we have a few of our clients and friends that are going to be online with us we’re going to practice our bootcamp or invent you know the 1st day and the 2nd day we’re going to just run through it yeah because it’s a really friendly audience some of you don’t know us so you know this is the 1st time me you’ve seen us you’re still forming your opinions of.
Everyone that’s going to be on that call we we know them they’re either client or friends you know or or some combination thereof so at some point we’ll say Ok one second and we’ll talk about what we want to do with that particular section that worked at that not work with us but we’re going to practice it before we put it out to the world to present how we are.
Ok your location is important the really parts to it how many parts yes sound you’ve shot we’ve thought hey let’s go outside did you know that outside is really loud.
Even here in Sedona or we’re we’re Basin’s about it we shot videos at the local cemetery it’s just you know you would think that because Right yeah you think but it’s right next to a trail and and people can be 2 or 3 miles up the trail coming down on the rocks just echo their conversations.
So we’ve had to wait 20 minutes while they took their darn time. When we lived in l.a. I would I wanted your backyard ones to shoot videos and we were in Encino right in the over a path a Van Nuys Airport.
How does allow. Yes And so if you’re going to do it. You might want to use the little lavalier microphones which again ours are way over there.
Is your phone silent if you’re shooting a video so using here is your video is your phone silent There’s nothing worse than your 10 minutes into it what’s going to be a 12 minute video your nail in it and all of a sudden your phone rings loudly.
Anyone else have. I guess I’ve gotten so annoyed of myself for that so now it’s you know my phone is here because I use it to keep track of where we are time wise but it’s on silent and at least one time during this webinars I will check again just to make sure the.
Other noise pets. We have a door into our studio over there if we close that door chances are pretty good that at some point you will hear a very loud cat that wants let me yes.
Totally already a crack stuff where the noise it is all around you know. Call it out if my phone rang in the middle of this I’d say one second well you know I call it out hey I’m sorry I got to click that in fact Governor do see in Arizona the other day was signing some papers and his phone went off and it was from the White House because you could hear his phone say ring him to the chief he looked at it he knew he was doing an official thing for his governorship just put the phone down.
I bet he wishes he turns around I’m sure it took stage to get the papers so the sound is important. Now it is true that during this coded time right well most people are working from home people have it your audience probably has gotten a bit more forgiving of those things happening we also all know that we’re all people right that you’re you’re not some robot right when we get it and your audience does wants to see that the challenges that they have right their phone ringing when they’re doing a video happen to you as well so if it’s not perfect that’s Ok your audience doesn’t actually want you to be perfect they want to see how you handle that imperfection How do you handle it when the phone rings when you’re doing a video do you do it gracefully do you get flustered How are you handling it that’s a far better lesson in how they can they can do it and how they will interact with you and what they can expect if they give you a challenge when you get flustered or will you handle it with grace so model that as opposed to trying to make it perfect now want to one of their own will come in you see in the picture there’s a sweatshirt here that’s what shirt.
That sweatshirt lives here it baffles some shoes I just I just know I think we’re having an Internet challenge a difficult yeah. Ok let’s try it’s possible but I think.
One second let me fix this. One moment he.
Says. We appreciate your business. Your call is very important to us. So we’re doing an event for the Encino chamber a month or so ago and we completed in Austin and.
So just ever in the chat if we’re if you’re still on with us just pop hey we’re here just so we want to make sure that we’re out. He thinks this is an.
Ok thank you like like so far your your student of the of the you know you get a student of the day we just finished talking about things like that but trying to do it with great.
Although we have some amazing stories about great graphics there’s a lot of fun Ok the the other part we’ll talk about I’ll just go ahead because after sound we get we go into lighting.
Light it’s important if you are you can probably see us. In the room we’re in it’s about an 11 by 11 foot room and there’s one window in the room off to our right your left.
There is no direct sun into that light any part of the day so it’s always like we have a white. Shade on it so our natural lighting in this room is not great.
You want to make sure that. Your lighting isn’t really behind you because then you show up dark and they can’t see your face they can’t see any facial.
You want to make sure that. You’re kind of normal you know just makes the other lights work go to go to see free and not come back to be.
You can see in these pictures that the top picture in the bottom picture same person all I did was change the where the lights were in the room. If you’re if you’re stuck in a place where I can only do it here and the windows behind me than then put something dark on the window you know this is a this is a backdrop got it from Amazon We’ll talk about this what about it comes with a white a green in the black.
Less than $100.00 for everything that we did. Cover it. The light is so very important the 1st thing that they teach us when they teach us to shoot photos is if you’re going to be a professional photographer you’ve got to get really good with a light you don’t really want it below you shining up although I did see I saw one weapon are where.
This woman had just like an amazing set up and she had one like 25 watt bulb down very air to just get a little bit of light from below but she had her bigger light up and over there it was amazing.
I didn’t want to go to to all of that so slightly above and in front of you is the best way. How you can hold your camera while.
This is not the best. It’s good enough if that’s all you’ve got again don’t put roadblocks if it’s all you’ve got fine but there are better ways I’ve seen I’m seeing this on Facebook right now there’s a company that has a if there’s a clip the clips on the desk $11.00 step goes off to here and it has a little like a 4 or 5 inch hail ally and they hold your camera they’re selling on Facebook for like 30 something bucks Walmart’s going for 10 I’m just letting you know this it it annoys me that they’re marking that up so much.
On those Halo lights we have one that’s over there that are not using for this it’s about it a half inch that’s about the smallest you should use but tripods great and in fact a lot of the stand that have the headlights have clips that hold your phone and understand you have to understand which way are you going to using it part of us do it who’s going to be watching and how are they going to be watching if they’re to be watching on their smartphone you know like this like how we usually do it then that’s how you should film it if they can be looking on the on their laptop or desktop and you want to hold it horizontally because that’s It will fill their field right there was a theoretical mark an expert on a call with several and there were 6 or 7 of marketers last night were having a kind of an internal discussion how do you market what are you doing and he was sitting outside like on some chaise lounge and his.
With this shot instead of this shot because you’re on Zoom from like here up. Totally inspired. You want your backgrounds to be as as clean as possible so this I dream of this like.
Oh good lord to me this this would just be awesome to be a migraine. Blake gave a good tip in the chat if you are you guys are following in the chat.
Fought fought out dot com makes of good phone tripod awesome cool thank you. Zoom has made it cool to have our backgrounds. If you’re on with your friends that’s fine if it’s for business not so much not so much so here that here’s some down here to ones we don’t want to use See these are far more mellow now these are these are all virtual unless you want you want to be the main focus of what’s in the what’s in the box.
It’s you know far more important for you to be paid attention to than oh look he’s on the stern truth is that the enterprise but is that new generation or is that your original.
So it’s cool but then it detracts right now they’re not listen to what you’re saying they’re looking at the background trying to figure out where that was right so yeah so we’re going to show a few videos as we go through and this is the 1st video we’re going to show.
I’m so hoping these work today. This guy. Is here we’re going to be in fact if it isn’t low gravity right.
If you’re going to be on the British Broadcasting Company. And this guy was on it so this this guy’s in his bedroom and I got to tell you can tell you his bedroom because this kid is again is about to come wandering in from the room behind him but also you see those books that are on that white desk that desk the bedspread So when a kid comes in you’re to see so he set it up he’s probably in a short so I don’t know.
But when the kid and then his wife comes in so. Things happen. Yes. But from what he’s saying doesn’t matter.
What it means for the wider region and I think one of your children is just broke and I mean shift is shifting shifting sounds in the region to the relations with the North might change.
I would be surprised you. The region.
So this is pretty covert Yeah. They have they were really good sports about it the next day he and his wife and their kids were. They interviewed them and it was kind of fun so.
The real backdrop you want to make sure it’s it is it works real backdrop kind of simple plain plane is better if you’re going to if you’re able to shoot back these cameras you can you can change the f. stop if you’re going to be in a busy area as the back by opening your morning.
Here’s here’s what we use. It’s this is not the most serious I’ve seen there are lots of really really pricey ones. On Amazon and this goes in about a little over $100.01 of our clients just bought it we bought the one with the lights and we have we have those lights that are set up over there.
We turn on the other way though. To soften the light a little bit you can decide if you’re going to use is the white or green or black background.
And it make sure you get the one that is that it’s 10 by 10 as opposed to anything last because some of them come out at like 6 feet and you end up being able to this camera will help with pick up everything that goes on your side so this is a really simple set up for our and this is kind of what our studio looks like you can see the lights we have baffling on the ceilings you know off to my left there’s some baffling when we do our bootcamp we put up a banner instead of this background.
You can see our mike set up so. Ours is is you probably don’t need this much but that’s how we set a Mars. So what’s it all about do you have a description for it you know when you’re putting on your social media what’s the video about let them help them make a decision what’s the sidewalk sign that’s going to make them want to click on your video.
Catches good I like actually share like Ceci Oh she’s right. Do you want to be found or do you want to be clever that. We found that be clever so smile relax.
Bacteria action and make sure that you do not forget your call to action write this down if you’re taking notes picture you’re at this town everybody has got to have a call to action you’ve got to tell them what to do next when we get in is webinars we’re going to give you some free stuff we’re going to tell you how to get a call to action.
Nothing worse than having a prospect at all into your oh my god I can’t wait to meet like this video been great Sam is awesome Oh Amy is just giving great information Armada Oh I want my kid in front of our mother and then you don’t tell them how to connect with you.
Hey. By the way if you will be on The View cast this is your 2nd reminder called Action of the bottom send us an e-mail and for you love creative and spelled it out there for you that’s how you get on The View cast.
Introduce yourself level. Every time that Sharon and I crossed a state border on our way to a speaking gig we’re doing this we would drive from from Sedona into Los Angeles every month for some speaking.
As we cross the border we did a Facebook live. And we would introduce ourselves some we’re going to talking about getting a couple tips Now the purpose of the of the live was to say hey we’re coming to l.a. to be speaking in these places and we talk about these things here’s how you get a free ticket because when whenever we speak somewhere one of the one of our in our contract is always hey.
We want to write a few free tickets for our for our fans for our friends for our clients for our tribe yeah never been to it no one has ever said no to us so we get a few tickets and we say if you were going to be speaking at this chamber you want a free ticket connect with us this way by the way here’s your marketing tip for the day we introduce ourselves a couple of times because if somebody shares that video with someone else.
That new person doesn’t know who you are all your Facebook friends in some are some are Facebook friends won’t because we don’t know all of our own Facebook friends give way to contact you we always say hey here if you want to retake it send us email give us a phone call depending on what we’re doing now it took us a year because we only did that this book live once a month as we crossed.
To get our audience used to looking for the bank and Sharon in a car crossing the border video. So they could get a free ticket to where we were speeding because it was only once a month so if you do it multiple times this is definitely better.
If you’re increase your ship try different times of the day for when you’re going to put your videos out. You should be if you’re if you’re putting these videos on to your.
Social media pages and and writing I want to talk about you 2 versus. We’re going to. You can get on your on your business pages in every platform will tell you when most people are looking at your page.
That’s when you want to put your videos if you know we have a we have a private Facebook group for politics and I know that if I want to put something in there that has something to do with business as we on the page so we’re the only one that gets to that.
I know that I want to put it in Thursday at 4 pm because our highest readership of that page is usually Thursday night I don’t know why I don’t care tells it to me so I totally believe them Thursday night we have our biggest audience so that’s when I drop information in there from going to put a business thing in there.
They’re nice enough to give us that info you should use it. It doesn’t always have to be just you our radio show our podcast was going to be me talking for an hour we found out after one episode.
That’s hard he was not a happy get I was so not happy. Normally at this time I would say you know how to find that 1st episode and you get an idea but they’re not posted yet so who have lost weight.
Here’s the thing if you want to increase your viewership this is a bonus that’s not even under slide. You Tube Facebook both companies sell ads our tendency you and I is to shoot a video put it on our youtube channel and then share it to our Facebook page.
So we shoot it store it here share it here here’s the challenge of doing that. If we share a video from You Tube to Facebook Facebook knows that that person is now leaving Facebook going over to you to they see youtube zaps not Facebook that Facebook doesn’t like that this video isn’t going to be seen by as many people as possible to change that.
We just directly upload a video from our hard drive to Facebook or your social media pages more people will see it that way than they will if you go around the Bowery where you can still by all means you can still uploaded to You Tube totally fine he’s not saying don’t uploaded to You do what he’s saying upload it to both to you too so that the you do people see it and your social media channel so that your social media people see it as opposed to sharing from You Tube to social media for some of you that was worth your entire time coming here to our bonus for that include but it’s material.
Throwing out a simple Oh yeah here’s about us by the way our bonus we told you there are going to be 14 ways here here’s number 15 always include bonus material that’s the the bonus is that some people at home better like you have no.
Right to think about if I was to be. And we’re going to be. We’re part of an event that’s going on tonight and we will be up really late tonight so that it’s it’s really late to really late yeah Wednesdays are long days you can be as candid as you can you so what am I going to put on my social media Thanks for asking.
A training video for one of your pay courses we have the small business marketing plan the. Whole program puts your entire marking plan together beginning to end comes with an action.
We will take from time to time a snippet a 2 minute a 3 minute version of it and we’ll put it on social media and say hey look this marketing to pelts by the way if you want more when you go to the small business are king.
And use this code you get it for discount. By the way that code is normally y.c. for $97.00 it brings a $1200.00 product to $497.00 I just give that to you for that I don’t even know but.
I hope. It should have been because it was there Black Friday oh we’ll say find out you’ll let us know. A promotional video talks about something you’re offering.
Could have been we could Hey everybody we’re going to be shooting a video we’re going to be doing a whole web in our on how to use video interested well great come to this website go to that website at this time.
Our online marketing program has a full money back guarantee so we have a video the talks about why we give a full 30 day you know money back guarantee.
It’s. Oh. I think that’s what this one is we’re going to get this one. Could be a promotional video talks about what you do really really great we do a lot of these we do tons of these facts every time we cross over the border we’re giving some marketing to the talks about something that they’re going to really love that they’re going to use that caviar don’t sell you’re just giving yourself away a little bit.
But give you a call to action still just because you’re not selling something doesn’t mean there isn’t a way to reach out to you right this is Ok I want to try to show this because this is one of my one of my fair videos that we’ve ever done.
We were we were driving up to like Tyler we’re going to do one event. With Jordan Adler was putting out and then he invited us so we’re driving up 395 and we saw the signs that said fresh jerky dot com and I got it in my head oh there’s going to be a video they have so here’s what I want you to here’s what I want you to watch a I was not ready for video I’m wearing a polo shirt that says you know I’m on vacation I have my sunglasses on I wanted to make sure I got the name of the place right so watch how I take the business card out of my pocket I read it and I put it back if you’re shooting a video and there’s something you know you have to you got to have that detail if I didn’t tell you to look for it you will never notice that I read it will not register that I did it.
So let’s watch this and there’s a really cool tip in this video. And it’s just an a.
Plus loading time. But a there are thank you our marketing Guide dot com So over my shoulder you see the sign for fresh security dot com We stopped at the gas is really good pressure we’re in the middle of sitting around a little bit we’re in the middle of California’s desert off the 395 heading up to China the only reason we needed to stop it just this jerky is that for the last 30 or 40 miles there are these big it can be just signs that say fresh jerky with the number of miles so the point you’re marketing doesn’t always have to be really fancy and really incredible I’m betting that that website doesn’t get a whole lot of sales not compared to all the signs that are in off this middle of the road in the middle of nowhere so sometimes it’s the simple and easy stuff that will get you sales don’t make it more complicated than it has to be thank you a lot from our marketing guy got extra reading the blog want more information bill on the board attached to this video and this blog post will talk.
Now I heard that truck coming so I pause that last sentence because I knew you were outside and that was shot with Yes I. Could in a great job.
How simple kind of easy if you if you always have your phone with your always ready issue product reviews we’ve had people that shot reviews of our books of our bootcamps of everything we’ve done if somebody you know because well with Jimmy Page would you shoot or view about a minute is great.
In interview with you being interviewed on a topic. Now here just showing you the shot. We still own a promotional product we went to the national trade show in January while I was on the floor I went to a whole bunch of different factories that make stuff with logos on it and let them explain their product because they would do it better than I could alone so I just I got to shoot a bunch of videos and then I promote those I put them one time or another they’ve all been on on our social media pages and they can go up all the time.
Give a testimonial to somebody else put it on your social media go on there hey everybody we just had lunch at Red Rock Cafe It was amazing the service was incredible I had this really great.
Egg tortilla type thing that was cool and they had these spicy black beans that are amazing you’ve got to try makes going to want to go to Red Rock Cafe makes me want to go to Red Rock and.
Didn’t even give in to your clients get them from your clients testimonials this is one of the most important things in the world of video word of mouth is the best advertising which is why we own the u.r.l. word of marketing dot com buying decisions are made all the time from testimonials you know or show you a couple of different ways to do them here’s here’s this one if you know somebody famous get them to test a 1000000 for you but you know I well.
Again all of these are under a minute. Plus lead time plus living said great. That’s.
What’s up everybody James Valentine feature on A.B.C.’s hit t.v. show Secret Millionaire and look I have done 3000 speeches a done a 1000 consultations and then around I’ve seen a lot and I’m very big into marketing branding and I got to tell you if you want to feed the truly care about your best interest and who will get the essence of what you’re trying to do out and most importantly attract and fund instead of new and repeat customers and clients or patients if you’re a physician back to you and you’ve got to work with not brand spankin share you know think I like about them more than anything else sure their smarts are they know what they’re doing all aspects of business or the h.r. or whether it’s marketing or prospects but they come from the heart they want to make a difference and they truly truly truly care about their clients become their client today you’ll be so grateful.
Having having clients something you know really well suited for you is one o. if you know magician. Glen shop as he has a magician if you can get somebody to do something other than just talk to your quote.
It’s one. You’ve got I can share. In it they treat you and your business and success as if it was their business and their success the programs of the offer were least 10 times the amount of the actually charge.
Using them I’m actually. Feeling like a joker and this is. What I’m really trying to say isn’t working with.
You. If you know that’s always going to if you’re going about. All you want to have a wide variety of people now one of our here yes our partner owned businesses and 2 ladies came to get time every Wednesday already there and this is for a show where mother daughter team elemental candela organic 100 percent organic so I can align and we have just attended marketing and it looks amazing it was an event to have a really great emotional idea really great emotional ideas I love you know that’s my struggle ways so it was really great to be able to come here many different ideas tactics as my mind is like spinning in just.
By. Just what I’m talking about so listen if you ever want to get serious about your business you want to come out to the next book that I will come out for the campus you will not be disappointed bring yourself or your friend bring everybody absolutely So again this is Richelle an ingrate been of elemental candela organics a good mind to set up elemental Candela.
Ok last one. So this one actually Facebook told me that hey it’s been a year since this woman on Facebook. Lim said I had Ok I’ll be real honest with you I think she had had one or 2 adult beverages and she she corner Cerna and started going on saying we were great and I said oh cool Can can I get that on on video and she said sure now if you have a client that’s kind of bashful to go on camera unlike when you can interview her watch how I gave her a call give her a couple of prompts to help around now that you are in the store you talking to the bank if you want you can take a chair right the airing of the yes ma’am are the very this is the Internet the people think you might get the you know you know the 3rd you know in the area the media that is now near the site you threw everything in the bed to the over that well I think you 2 so I look in the So why did you say your name and how somebody didn’t catch you so you can get to the if you’re watching the I’m not going to I think you need to have these in the office.
So we always want to make sure our testimony over the best of them so all I did was ask if you know interviewed there you know if somebody’s shy this is we hold this testimonial thing up in front of a camera and let him kind of read who we are what we do.
One of the reasons people are embarrassed or short not quite sure they want to give you a video testimonial is that they’re afraid they’re going to forget your name.
So we just put it all up there where you were joining us just a couple things you might want to say and remember Give us your name and website and so that we can promote back to you and then you use a link from your video back to them because that helps both of you for your search engine optimization.
Free webinars your own one well let’s see some of you paid score some you came through the website that’s cool.
We already told you how to get the other ones right your. Marketing Advisor dot com That’s where the other ones are. How we build our lists we give information people now when we put people or less when people are honest we don’t sell like hell that’s not our thing we are not sailing all the time.
Every time you get our list gets an e-mail it’s Here’s our new weapon or here’s our new blog if you get some information from it here’s a tip the only time that changes when we have a book coming out then it’s if you if you invest 99 cents in our book we’ll give you this whole list of really cool stuff but other that it’s really about our stuff we know it’s a Google world people if they wanted a coach or they want to marketing help or branding help or socially they can do a google search Well if we’re giving free information that we show up in the search.
Kind of what you want to do to you know. Armando of I’m assuming from your all that you tutor Well Ok 5 you know here here’s one that aren’t 5 things that you need to work on with your child.
But wait they could pay me for that yeah they could. And if you know here’s here’s the the overall strategy I’m out. If that’s how good our money was for free oh my gosh how good is easy when he’s actually working with my kids.
If you can set up that mindset by giving of yourself by serving instead of selling. That will help you far more in the long run. We’ve just there just 4 of the webinars that we do have a wide variety of them you know I think we have now we’ve covered our list of speaking topics that we have ready to go or of over 30 different topics and honestly if there’s something that you’re saying I really wish that they would do x. then just use an email and say hey you know do this one and if you do this one also Well and you know give us an idea we’re happy to take them it’s possible we’ve already done it well then we’ll send you the replay we’ve already done that one here it is or we’ve already done that one we’re gonna be doing it again on this date will tell you when that is so if there’s something you’re looking for just ask go live.
And let me live yes yes but what if I What if I make a mistake and but what if I forget something and if you go live on any of your platforms the platforms love you so many they have they have worked all of their platforms around to accept lives and promote them.
It’s. If we could get all of our clients to do more lives that would be just the bestest thing in the world. Now that the trick with doing alive is to make it long enough so this I’m still working on this rember I said it’s going to live is not my it doesn’t readily come to mind is not my forte so I’m still this is still a work in progress for me but what I have learned is that on Facebook Facebook wants your lives to be 10 minutes long now does that mean that your Harry is watching for 10 minutes I promise you she probably not.
But she’s listening for you know 90 seconds so it may mean that you have to repeat that same tip over and over again as new people are showing up.
So it’s Facebook Hemant Linked In is 15 minutes right to same sort of a right start with well what’s what’s the most important thing what is it you’re trying to say why why did you start this live and then repeat it multiple times as you see new people coming on now here’s here’s what I’ve never heard anyone tell anybody else.
Once you have shot them down out of. That testimony you saw from Lynn was alive and we end up downloading it in our lives are you it’s just one of her youtube channel so it’s on my hard drive is on my You Tube channel and it is actually still on my Facebook page because I researched it again.
You don’t know where you might do the best live in the world and the fact that they disappear after a while would be horrible if you didn’t download it if you want to know how to download a video off of You Tube go to Google and say how do I download a video off of youtube or off of Facebook there are several different ways of doing it there are a couple and they probably change Yeah right they would watch this a year from now to be a different way yeah I just found there was just I had not heard of the place that I downloaded this last one like oh my god that was easy and they gave me a choice of regular high def so radical.
These videos you’ve got a video 0 website you’ve got to because you get a lot more credit for s.c.f. and remember the very 1st slides people like watching videos every one of our blogs.
Say 9 am a half out of 10 of our blogs have some video component with let’s get let’s make videos for those people that want them and let the rest of them read it explainer videos you can put videos on every page to talk about what’s on the page example.
On your bio page you can put your bio there but you can also put a video of you talking about your biography let people learn from you and again get more get the extra credit for it.
And I was going to play the video this is the video at the front page of our website it’s 38 seconds we’re going to go past it you can go to our website c.n.n. contests one of my favorite videos videos to put out a contest.
We were in this video set it up we were shooting a program Brian Tracy was involved in it. But the other part of it took place 28 types entrepreneurs’ in Costa Rica and it was hot and humid.
We got to our room all we wanted to do was take a shower but then there was a problem and before we did what we were going to do I said well let’s at least get a video out of this and here’s what you’re going to learn from this video you do not have to be a great camera person.
And you can just have fun. With that this is a contest we ran on Facebook. From coaster ego.
Base for sharing. A scam in one of our traveling is never know what the show has in store for us it’s always an adventure and today we got to the resort and wait there is a manual and when you start to get my new.
So. You know.
And you know what. It’s down there there’s no loser. And there’s way too much so we had to call or write. I there you go we had to call the office and they said they had somebody because.
Katie and I’m sorry when you have. That. Friend in the family as the answer should not be Ok so it’s complicated guys and here’s the deal let’s say the 1st 3 people on this don’t read anyone else that’s the 1st 3 people that fake it until it’s out to be turned on the show or how it shows a side of the show or when they differ from one of those compilations.
Challenge it’s a given by. America so here was my mistake. To new video and I was really tired you know I said a coffee place instead of you in our books up the heck was I thinking but you can tell.
Camera workers and great but the point was to get involved and we got 200 something different responses from men and about 40 people actually got it right so thing.
All right bonus thank you videos appreciation wins out over self promotion every single time I got that quote from Cody Bateman founder of send out art I heard that it was oh my gosh you’re right give testimonials to people put them on your social media sites when somebody does something great.
Put a video up and tag them one more Baathist.
We haven’t. These titles lives. I look at a lot of You Tube channels and I look at a lot of videos. I learned this from so many couple months ago it is it’s been a don’t want to say game changer but it is made our You Tube channel look.
Tremendously better. Adding a title slide instead of just that still you know picture of you from one of the shots. Makes your videos look a lot more professional now I use chorale draw you can use Illustrator I understand a lot of people like Kanva.
But we have 6 different mock ups that we now use one specifically for the podcast so. You never share that with anyone else so you just gotten 14 ways to make your videos better in 10 different videos that are going to generate revenue Nalawade only goes your videos Yes do that here too Gresham’s 1st disfavor would you would you disfavor unsubscribed your You Tube channel and hit that notification buttons you know when the next one comes up just asking a favor if you if you’ve got some good stuff use youtube dot com slash.
But if you had a breakthrough today or you learn something that’s awesome that’s what we look for here the next steps you want to take. Do you have your marketing budget it’s December now depending on when you’re watching the opposite.
Do you budget out for time in dollars and we go to a networking group every week well. It doesn’t cost a lot but our time is there. Are you getting return on your investment and if you don’t budget out everything you’re doing in marketing you can’t tell.
You have to get really proficient at at shooting videos with with some camera probably going to be your phone totally Ok phones have gotten really great back here on an i Phone cameras are amazing better and better every iteration you know.
Get good at figuring out your sales funnel what and by sales funnel What’s the process that you’re bringing them through Is it call for a free consultation is a here’s a web an online to watch and then on the web an art says brings them to a landing page where they can get information decide to buy or not get really good and and what your process is.
And beyond social media every day every one of your platforms needs to have you post on it every single day there is no no way around that if you post every day the social media platforms algorithms will show your stuff to more people it’s got kind of a period end of story so if you took notes today and you’ve been to other webinars you know other things that we want you to create a last what are the 12 most important things you have to do in your market right now.
Sharon and I are are not networking group and that needs twice a year and I come back from that with about 15 to 20 pages of notes stuff that I want to do that oh I forgot about that and then we can parent out so we make a list 123 and 11212 months a year what to do one new thing a month that’s Ok your competitors aren’t.
Let’s let’s keep you out of overwhelm saying you have to do a lot once just one new thing a month. Then what are the 3 most important that well and then of that 3 what’s the one thing you’ve got to do now what’s the one thing that if you had an hour.
And gee what I do oh you go to the list oh I can work on that for us right now we have a particular book we’re looking for people that are partners in businesses and we are trying to promote that because we need to get that right and we need to find 6 people that are in partnerships in business that want to be bestselling authors so if we have time that’s what we promote We look for those funds.
So if any of these are challenging to you we want to have you get help we want to give you free help. Our calendar is it free marketing consultation dot com We are not going to sell you on this call we are going to give you a free marketing consultation.
Why is it free great question. Half of our referrals come from people that had a consultation that didn’t hire us but they told their friends about us half of our recent referrals so we want to do more of those if you have notes of your questions about staff we’ll get to questions after this that’s where you go we talk about any number of different things.
How are you coming through on the right. What’s your footprint how can you easily make more sales do you need a social media page set up we’ve set up tons of them.
Is there an easy button for some of the things that you’re doing how do you set up a budget do you want to stop wasting time your money your energy and your sleep over how Mark your business.
We can talk about any of those things and if you really want to do more of what you do instead of marking what you do. That’s a live site we have a report that we put together earlier this year and getting found on line during have it ask for it we’ll send you that report will send you one of our books well you’re also going to get an invitation to go to an event where we create your entire market we mentioned it earlier the Small Business Break your bootcamp we do this in March and we do those in September.
If you would like to come to that. We this is kind of what we go through how to authentically the right way your idea is we give you tons of small adjustments it isn’t just about the big things it’s about how you continuously making changes in what you do to make it better.
We will save you so much time and money and everything else. We want people to be attracted to what you’re going to want to give you the biggest mistakes people make in marketing their business so you don’t make them yes please do not make those mistakes and ethically because we believe in Aphex and business get anyone to love what you’re doing and the right people want to work with you so if you want your free check our next event is in March we are certain that we’re not to be able to do them face to face we are certain they are going to be virtual.
They would have been in Los Angeles they would have an incidental fact we have states too. But we realized this month that that’s not happening so we’re going to do them twice March 11th 132-5273 days 3 hours a day in the morning and will your plan will put together if you’d like a free ticket to enter marketing dot com It’s real simple.
If you know you’re going to be out of town in March what you’re really doing is getting in line for September you only take 50 people in each of them because we want to be able to we want to be able to do much more interactive It isn’t just us talking you like this it’s far more back and forth and we can only work with 50 or so on is in call we can only do 50 or so to make it.
Make it effective at all. So there you go if you have questions now be a great time to a new. And ask them or them into the chat and we can do that as well Blake had a question that I thought we didn’t stand and I think Armando and you did so go for it.
I was just going to say great ideas and. I’m definitely watching this over and over again. Because there was a lot covered. So there are some of the things that I am doing but there were a lot right there have been really really good so I’m I’m I’ve got probably got 12 pages of notes.
And so. And I now have to go back and make sure I can read it all. The things since other people see this reply Let’s let’s have your 32nd what do you do more Mon Dieu.
My wife and I have a 2 well we had a tutoring center where they come to us and we matched up tutors with those families need to bring. Once.
2 years ago I started researching doing online tutoring and so we started doing this. And so but it was a very small part of our business once coded hit Luckily I had already researched this and had a platform that worked and I was able to switch over so now all of our Today is being done online.
We have tutors that work with younger kids from phonics and basic reading basic math but we also have tutors that go all the way up through. A.p. classes a.p. calculus physics as well as college level organic chemistry etc Oh.
My God. Is this.
That is that I can do the history when i can i could be a tutor that Ok Ok very good. Armando you and your wife do this business together yes.
Cool off can we email you. Are we want this book to come out it’s it’s called partners in everything and it is going to be designed for you to use the book as a sales tool for your business.
Will send that to you there is a cost factor to it best. We make it really worth your while. I mean the information although you the proposal all of them.
Like my single product will be on the market in March how many video should I do in prep for the launch I have. So the n.t.s.b. will be method I tell it’s it sort of depends on the product.
And how far before marching around too much. And how much the product costs and how we’re going to. The target market.
Because you’re so far. You know really we would recommend that you get a free marketing consultation Doc let’s schedule a time where we can talk to you about it specifically because there are so many variables to answer that question you know number one.
But what I want and I know they are you recording them or they live in on which Pod I mean there are so many variables like yeah so please free marketing consultation dot com Let me ask a question that you’re 30 minutes and let’s let’s see if we can give you a more specific and that’s one of those questions that if we were doing this person.
Hang out to everybody’s gone and. Catch it out as well yeah there’s a lot there so. That’s like the that’s question of the day. Awesome questions other thoughts shock I see you on there.
If you make yourself we’ll let you talk tell everybody what you do hear me. Tell us about when to cast Well again guys you guys are just like we can often.
Thank you so my question is well we want to capture dot com What we do is we have that so it’s now called 12 cash flow dot com or 12 cash flow dot com and I can call it imma tell you how small business owners make sure that the leads don’t slip through the cracks but we help them off those needs and their prospects and prospects and to customers so we have a very very tedious step by step process that we take off from the back of the owner and we generate you know the new sales for them whether we’re.
In take it’s no longer that you take the tedium away from them the hardest part of family get off their shoulders. In the biggest fairy go. Of My Life you guys.
Are all old school calls and we all have people we want to follow up with and somewhere down the track somewhere down the road we we just lose perspective we lose momentum you know and that’s everybody’s challenge so we were able to put something together to take that stress off the back of.
A business owner is out in the credible you know credible decent price but my question is if we do these videos we started making videos is a better tickets we have our purse I have a personal.
Facebook page which everybody has a personal Facebook page or business page for this project can i should I be putting these videos on that business page yes. We do talk about this in our social media webinars when we talk specifically about social media in fact we have one I don’t know if we talk about the social media manager when it’s tomorrow because so put her on your business page and then share it to your personal profile because remember we talked about the business page has those analytics where you can keep track of who’s coming to the page what time are they coming is it more men or women are the interacting more with my videos or my images right you can see all of that on your business page you can see that on your personal profile so put those videos on your business page and then share them to your personal profile.
That’s sure to personal right it won’t count in the and those statistics in I guess on a on a minor signing is that on on Facebook on a business page.
You can only invite people from your personal Facebook to that page or can. Go to other people say by the way I want to share this with you we can do that to your business pages public anyone can find it can like it if you have set up your settings in fact if they would like similar pages your page will show up as all other people have like this page too but you have to make sure that it that you allow that in your settings.
To better page in that group so that one’s private that’s only coaching clients get to go on that. Public page you have created marketing solutions that’s that’s public anyone can buy that and get marketing tips on it there’s a difference between pages and groups.
That are page public and there are things that we only share in the group but we share a lot of things on. Some. Fact For example today I shared something from the business page to my personal page the idea is not.
That man oh it came from. The click on that and start liking the business page from the person that’s how we would bring them back to the business years leaving a breadcrumb for them to follow.
In doing like how to videos like you know I just created 3 presentations of my 10 slides each which is about a couple of minutes each separate topics about the generation the problems and the challenges so I could do then once a week a 5 minute or 3 minute presentation on these 10 can slice per topic.
And make some evergreen and. Share them to shellfish. Ok thank you you bet all right any other questions. I think with Twitter awesome thanks for coming.
Remember: If everything happens for a reason, be the reason things happen!
We will see you next time.
PS Here are clickable links for the ones listed on the closing slide:
www.TheViewCast.com (for your video interview)
www.PlanYourMarketing.com (for your free ticket to The Small Busines Breakthrough Bootcamp)
www.YourMarketingAdvisor.com (for the calendar of future Fee Marketing Webinars)
www.FreeMarketingConsultation (for your free, no obligation, 30 minutes Success Call)