WEBINAR: What Your Videos Will Do For Your Business
UNEDITED TRANSCRIPT
So we’re going to get let’s get rolling because that’s what we do. And I need you to one slide so I can control. Their ego. What’s really interesting about using video in your marketing is.
00:34
We’ve noticed from a bunch of our clients less reluctance. To video in the last 6 months because of Tobit we’ve all had to change how we market our business so it’s really kind of interesting that way so I’m really glad to be doing this one today I don’t think I don’t know that we’ve done this weapon on for a couple of months so.
00:57
Enjoy we’re going to roll their eyes in in the last few days I changed some of the slides or some new stuff to it added a couple of videos that we want to share with you guys.
01:07
What’s interesting when if you’re doing webinars on your own. Just to help you with some other random marketing stuff. We try not to use a lot of video you know are our presentations right now because you know that we’re doing.
01:28
Internet wise if we were in person doing this it would be almost all video and we’d use a lot more examples because now. But we can’t always rely on the Internet and the connection so we don’t use as much as we do could.
01:46
We just did a boot camp and we cut down a whole bunch of the video that we use in our bootcamp. But I think that’s going to change we’re doing another bootcamp in a couple days it’s like a 2 today boot camp for organized I think we’re going to switch and move on to that next week next week.
02:03
Understand that that you’re in a very unique position right now as a small business owner and we know most of that watch our stuff are from small and small businesses because we know that the owner of Dell Computer isn’t watching us for marketing it’s.
02:19
You have a very unique position with a lot of large companies in fact over 80 percent of the original Dell Fortune 500 went on a business and that wasn’t clearly that was in a sales thing that was because they weren’t able to pivot what they do and Charles Darwin gave us a very clear lesson in his book in 859 origin of species you can adapt or you can die and it isn’t the strongest or the biggest it’s the ones that adapt the quickest and the best.
02:49
So if you haven’t used video before. This class will cover some of that if you’re using video you’re going to get some really cool tips that are going to help you and for everyone that’s here if you have questions that are specific to you or you just want to know where to get a copy of Charles Darwin’s book we’re going to give you a chance to get some free help from us so we’re going to talk about why videos important a bunch of myths that you’ve been led to believe about video I’ll give you a hint one of them is I don’t look good on video look I you can all look like me and George Clooney will get that some keys to a fast start and then we’ll give you from some free stuff I saw your hand ago did you have a comment on this Ok well.
03:42
Take rock star. It’s all good it’s Monday. You know grief. We’re waiting to act man so do you want that you want the look behind the curtain of.
03:57
Sharon I got really tired of hearing Sharon swear when using her laptop because it wasn’t very quick so we just got her a solid state hard drive which meant now and you are watching this on my hard on my laptop if you were which you weren’t supposed to you know I call laptops or cameras so what we’re going to do.
04:20
We switch to her old laptop which is going to be a permanent laptop that ran our webinars. And we should have practiced that on Sunday just to make sure so I just didn’t put it up early and we could have tested it yesterday it would be fine I just didn’t put it up early enough to let it thing this morning and I’m sorry oh good grief so if you have questions you can you can put you know we’re going to answer all your questions you will not leave without having your questions answered I promise you that so try and hold on to him just a little about us we’ve written 6 marketing books all of the been best sellers on Amazon we’ve got 2 more that are on the whiteboard in fact one of them is is a book you guys might be able help we’re looking for partnerships to people that own a business that could be married that could be siblings that you know 2 people in a business that want to be part of that book it’s called partners in everything so that’s the next book that we’re looking at at putting together.
05:28
So if you know part of the do that you want to see what that book’s all about connect with us and we’ll get you the information so you can see it’s a really good way of being part of a book that’s going to be a bestseller because we.
05:42
Do be honest we’ve figured out how you can bang our books books a bestseller on Amazon so we can guarantee it’s going to be of us are an Amazon Yahoo.
05:52
We were doing a podcast Last year we ended after $243.00 episodes we thought we would take a break for a couple months and start in February and then coated it as you’ll see in the next slide we changed our podcast it was an hour of us talking and now it’s shorter we’ve been interviewed by A.B.C.’s secret 1000000 or James Mellon check and Kevin Harrington who was one of the 1st sharks on Shark Tank those interviews are on the front page of our website.
06:21
And we do a Marketing Bootcamp twice a year we do it in March and we do it in September it’s coming up the what $24.00 and $5.00 and then that the day after that Saturday the 26 we give time individual time to people who show up for work.
06:39
Our podcast has now become a video it’s called The View Cast dot com We used to do it it was an hour of audio. We would video some of them but it was not.
06:58
Not common because it took a lot more effort to do a podcast where we were setting up the pod cast part using all of this equipment plus having video cameras because it was just a pain we were set up for audio not video.
07:17
But here’s what we found out. A couple of things we did a lot of research into what our listeners on the podcast wanted and they all liked it when we had guests.
07:28
Which was cool because when you have a guest on your podcast it’s easier for you and we wanted to figure out what would be the easiest way to generate.
07:39
An audience that would come back time after time so it was interviews with successful people and they wanted business tips so the view couched dot com our short interviews with successful entrepreneurs it’s really kind of simple the interviews are 7 minutes and 21 seconds long because our anniversary was July 21st so we wanted a number that was under 10 minutes so 721 everyone answers the same questions so if you when you start getting in the habit of it watching if you cast your you know what you’re going to hear now this is something you could do You could have this up and running within a day or so really kind of simple.
08:26
So. You know we took we took a lead from a lot of people that were that we saw where pod casting was going because pop Cassar are blowing up.
08:39
In a good way we’re switching to video to get ahead of it so anyway if you want to see how we do it go to the view Cast dot com you’ll see it how we set it up if you’d like to be on The View cast we’re going to give you a way to do that at the end I think we have that at the end.
08:58
Just one more little bit about us we do a whole bunch of stuff marketing wise we’re business coaches for companies we do repair services we have a new business program if you have a new business and you know Mark and we have our small business market which is an online post do it yourself with coaching and we have coaching So that’s a little about us so our story has been affected welcome in I can always tell I hear that red.
09:25
Red. I you know I’m cool Where were all these and take issues understand good job. It’s so much fun.
09:38
So we’ve heard we heard used here a lot of myths we struggled and fought it. Only for big companies need also it’s a huge equipment. You need a really big budget for it’s hard to create not worth it all of those things.
09:57
And if you want it to be it can be you know a huge budget item it can be hard to create you can make it really difficult if you want to I don’t recommend that would argue that it’s not you it’s not hard.
10:13
If if I were to turn in fact if we are the and I’ll show you will show you what are our studio looks like and we’re set up way more than most of you know air are going to need.
10:26
You know above us and behind each of us and you know all around us we have a whole lot of baffling that makes our mikes sound better we’re clearly using microphones that are.
10:40
More professional and but they’re still not expensive. And you know you’ll see as we get in all you really need is a room that’s lit well and your laptop.
10:52
That that you can get away with that so usually. Now in here we do have a better camera we want to video it we do have extra lights because we knew we were going to be in here a lot.
11:07
But you don’t need that this is this is it’s not hard and if you get nothing else for this just please understand you can do that and we’re going we’re doing a bunch of tips for it.
11:21
Why should you do it let’s take care of that myth right away. 2 thirds of the population want to get their information by video I’ll say up front I’m not one of them I mean either yeah we were the people that they made textbooks for I want to hear from in a class I want the textbook I want to be able to read something on that page and go back a couple pages wait didn’t I read something and easily go back to another page I love the book feeling when we stopped doing our podcast I made a mistake and I I took this stuff down and can you see the video I was actually on I’m going to assume you probably can see our our mixer over here well make my see if there is why there is I don’t know think it’s going to get down and that was relieved because I when we started a lot more webinars I had to put it all back together and the manual for the mixer isn’t helpful it’s just not because you can use the mixer that our friend who’s a sound engineer recommended us you can use this for a whole lot of different things up to and including concerts and such so I need to find someone that was using a mixer like we were now I had to go through about 6 different videos finally found the one and in fact I liked his video so much he had a basic video course so I said I invested 7 dollars and bought it is amazing thank you for doing that video that let me set up our mixer back back to watch again.
13:06
Because there was a there was a tweak somewhere I was on a call the other video the other day and I took something so I figure out what’s weird I’m watching right now to make sure that our are levels keep popping up.
13:23
But 2 thirds of people want to watch a video which means. Every time we post a blog on our website we do a video to go with it so that those that are visual learners and can watch the blog and get most of the same information and then in the in the video say you know go to the blog if you wants more detailed info go read the blog so they’re given a choice and what you’ll do if you do when you do it that way as you hold their attention a little bit longer they will read your blog and the watch you and they’ll get to know you better so because most people love getting their information getting it back would you rather read the book you were giraffe or sit down and read all of the Harry Potter books or would you rather just watch the movies I know some people to sit time over the books.
14:17
And in fact I would rather read the Tom Clancy book novels and watch the movies because there’s way cool details and toggling books but you get it. Kind of simple you know half of that can you read that one for me better I can’t read the bottom ones looks like glass.
14:42
More than 3 at a 5 consumers will spend at least 2 minutes watching a video that educates about a product then they put a plan to start us when we were looking at buying Sharon’s laptop.
14:55
I don’t I didn’t you know I didn’t watch videos but I did read reviews right we knew what we wanted and we wanted her to have a solid state hard drive affect my next which has proven to be since I read reviews my next our drive is going to be a solid state because now Sharon said Oh look my my computer be up in just a moment 1st runner you know so but I do read reviews I you know when I was getting ready to buy a camera you know that upgrade camera Do I really want to go up in the in the d.c. areas on the Canon or I want to stay with a 30 day no I want to go up to 60 and some.
15:34
People read reviews and if so let’s talk about how video tells your story we’re going to lead off with this video I. Don’t actually need you don’t go down because there is there is a soundtrack but it’s not really it’s not English so let’s let’s start we want to show you this is a discussion this will get you through this you give you an idea of how to use how they told their story and the sound wasn’t all that necessary which is kind of cool.
16:12
Right. Down the sand hill a little retire looming get one of the boys. The field is gone. What do you think that has.
16:36
Been what would be. The conflict.
16:52
With. The the. The the. Who you know the English.
17:08
So clearly they. You know need to speak the language to get why it was interesting and by the way that is why I always get if I’m going to go to a.
17:21
Mexican acupuncturist i always make sure that he or she is on the ground for well our favorite one here and she only one story below 60 so pop Here’s a pop quiz.
17:32
There are 2 and really important numbers on this chart I’m still telling you why I’m still trying to make the case to you why you need to use video.
17:45
When we do this live I don’t really ask all right what are the 2 most important numbers. And I’m going to share with you the 2 most important numbers that it’s the 3 percent the 55 and older and the 22 percent on the 35 to 45 demo.
18:05
This is this shows you how few of your competitors are creating video so if you’re willing to take this extra step and take these tips you are going to put your business way far ahead of a lot of people in the giving information and how you look professionally because most everyone isn’t doing video which gives you an extreme advantage when when we’re coaching our clients one of the things that we always look for the marking point is how are we going to give you an advantage what works to your advantage so.
18:45
Keep these keep these numbers in mind. Another reason to use video if we’ve seen this wave coming for a while. In 2016 Nicola Mendelssohn was asked what do you see coming for info on Facebook and you can see her answer was it was going to be video and that was in 2016 move ahead a few years now and you see your Facebook feed and Instagram.
19:19
And soon to be linked in. And Twitter are actually. You’re seeing a lot more video and it isn’t because Facebook decided it it’s if you go back you know go back a slide it’s because younger generations are pushing it and they’re using video as their main means of communicating with each other so all of the social media platforms are are you know catching up to be the leader as it were.
19:53
So that’s why you’re seeing more video that’s why lives are there it’s you know on all of them it’s how people want to communicate it’s why to talk exists that’s why you know.
20:06
Shoot I just want the other one not that that’s it’s not just exist you know we use video to answer the question at the bottom of the last line.
20:16
When we are speaking normally we would have recorded this one. Well technical stuff happen next time when we’re on somebody else’s stage we always try and and record it we spoke in January we were on the stage for the national promotional products Association convention we made sure that got recorded in fact really even had our video guy go from Sedona to Las Vegas because he was going to be less expensive than having somebody from Vegas do it because we’re going to be in front of a few 100 people we wanted that video so it was it was really worth getting that and it turned out to be a great video a really great session we use in our boot camp all the time we record several Rabu camps in fact our bootcamp videos have become the basis for a product that we sell our small business marketing you know the small business market so when you’re videoing yourself in presentation mode.
21:24
It can turn into products that you can sell so the cost or the investment can be recouped. We use it oh you know let’s say we get interviewed we interview people so we use video a lot use it in virtually every one of our blogs has a video attached to it and yeah it’s it’s harder it takes more time but our video our blogs get read a whole lot in our our stats show people come back a lot toward blogs so let’s get into some of the myths written testimonials are just fine.
22:05
Yeah well you’ve already written testimonials for people we’ve all seen written testimonials for people but if you can get a you’re word of mouth driven by video it’s going to be more important you know fine decision there’s weight can you play that with Yes and this is a really funny one.
22:33
About me I had a meeting and I’m keen for mostly my did. You see my thing in my face and all my kids around me know how to help turn yours around Q Do you really enjoy and so many have with manufacturing hoping to help you in your business to get more clients and more revenue I really recommend me Oh and he our marketing guy dot com And once again the need is great not knowing how to have companies that know that what’s really what’s the reason that when they’re That’s an older one that’s like way old when when I was on stage 90 something percent of the time we do our accounts and you are considered staff Yeah but I use that one because if you were to google Rachel a co you’ll see why we use her testimony other.
23:21
Which is a whole other lesson always good to have you know testimonials from people that have a bigger video footprint than you do. This is the sheet that we use if somebody isn’t sure they want to do it or they’re not sure how I’ll say well you know I have this all I have to do is cut a read some of the bullet points one of the reason somebody we will be reticent or hesitant to do a video testimonial for you is because they’re afraid they’re going to forget your name in the in the middle of the video and look silly.
23:55
It’s true so we put our name there and we put our company name and we put a big smile there we give them where they were they met us could have said our could’ve been our bootcamp could’ve been you know any number of different things a few things they might want to say and we always remind to make sure you have your name and your website on there without the W.’s so that they can pretty much read it it’s it’s interesting how rare somebody reads that but I as I watch them do it it’s like they they make sure they get our name and then once they have our name right hey I just want to say Hank and Sharon you off are amazing once they get past that.
24:40
Then they’re comfortable so we use that you can do that you can have this this ready this afternoon you put your logo on the top this is like the only place I ever tell somebody put you to put your logo at the top right normally on an ad it’s you know you put your benefit headline in the top this is about the only place I say put your logo at the top and your name the top so they can just read it and get it in fact what’s fun.
25:09
Give you. Pull back the curtain if you if you go to our Web site any of our Web sites for any you know anything that we do if you go to our bootcamp Web site which is plain or marketing dot com If you go to you off creative anything that we do we always have video testimonials.
25:26
We have these big banners and we do our bootcamp we have them in various places around the room so I will always say look if you’re if you’re nervous remember our name is right over there and I point where they can read the name and they were shooting the video I watch them and doggone it they do read it they just want to make sure so.
25:47
Rip off and duplicate this you know you can you can have this created this afternoon and you’re ready to go if you want one more bonus tip you might want to eliminate it that we have to keep printing them off.
26:01
And in fact here’s one more testimonial video just so you get an idea how it doesn’t have to be. Difficult it’s you know we put Lydia in front of a camera and said Ok talk about us a little it’s pretty awesome.
26:19
I think. You are now.
26:26
You know thinking sharing we’re going to deliver some amazing often asked in the face of this we knew that they were going to be offering private homes when we’re there oh my goodness we got so excited we find out we don’t know how we’re going to pay for it but we found a way to make it happen because we had so much money in our business we were.
26:48
Figuring out how to get where we really wanted to go and ensuring whined about it was that private individual attention that Snowden that he’s here and have to convince him to let me take care of you take care of us to care of our business now knew exactly where we’re going to exactly how we get there and get your writing with us and this is the best thing we can do for incest.
27:15
So there are I want to point out a couple of things there are 3 backgrounds that you want to. Either put them behind a blank wall like you see Lydia put them in the behind the blank wall of a blank wall behind I’m sorry.
27:30
Have your banner or. If your speaking at a at a large place we want to get the person giving us testimonial with the with either the crowd or the empty chairs of where the crowd was behind them.
27:48
Well there will be or will be so those are the you know the 3 different backgrounds that you want. There are some people that are still shy about doing an interview or about or about doing it has money if you if you think that that’s them say you know what why don’t I just interview I’ll ask you 3 questions and you let him know the questions are going to ask him in advance and we’ll both be in there and we do this all the time in fact.
28:23
The whole aim who’s really shot. You if you as you watch this trying to help a number words that you really don’t do that’s not a lot of this is how you get the shy people to give you a testimonial.
28:48
When it starts. And hi this is your from you last create if I’m here with the latest from 360 auto ese dot com for the welcome guys there is a let’s go into the I guess to some hats or mean there were certainly better than any of the stuff I tried doing before that’s also which added to it was the average will be around and you see that the other way people call you Yes That’s Arianna Harding market people who are in the right price range in the business on the money and keeping them you know goodies ready How do you know they’re going to me a lot of people say some of the Parker article and then they ask me my name different name and that’s.
29:32
That’s awesome it works good player x.. So if folks watching want to get hold of you how do they find him on the web $360.00 I don’t need that term we are if we’re sick it’s up entry break after 37 grams and next week.
29:51
And if there aren’t all it’s time to read 593091 secs. Actually you know that you all if you need some help as well please go to box full of marketing dot com dump you buy into our calendar and we will be happy to help you out for the time I’ve known.
30:13
So we shot that in our work room and a simple background. Gap that’s that’s are our work or. Elaine I think she says you know 100 words I didn’t I didn’t count I now when.
30:28
I failed the test. Did You can you can type your guess and so only famous people have You Tube channels well. This is this is totally free What’s the number one search engine Google Ok what’s the number 2 surgeon engine you do the who owns that number 2 search engine who owns You Tube Google Oh my goodness.
30:57
What that means for you is that if you are putting videos on your You Tube channel. Google is searching You Tube when there when somebody types in the magic words to find you and the search engine optimization web webinars different that’s a different time to talk about that again but when people are typing in the magic words that they would use to find you.
31:26
Google is searching You Tube They’re searching google my business they’re searching. Obviously your Web site if if if it’s optimized right. So by doing videos you have a better chance of being found by search engines because the top 2 are opened by the same company.
31:48
Your You Tube channel now on the bottom of this you see the front page of our Web site. And the top of this screen you see our You Tube channel they you can tell they kind of the same look you want to make sure that they say you know your logo is there the same phrasing same type faces you want to make sure that people know right away that it’s you when they get to your You Tube channel and what’s actually one other couple of other before you move on.
32:22
We would suggest if you have already have a g. mail address we would suggest you set up a separate g. mail address for all of your marketing stuff let’s say that that your company is Conroe is flowers I would set up Conroe is flowers marketing at G.-Mail dot com so that all of your marketing related emails and all of the notifications you get people look to your videos and it all goes into a separate e-mail account and it doesn’t clog up your normal e-mail.
33:03
This will lower your frustration factor greatly and once you set up Connery’s flowers marketing and g. mail dot com Once you have the g. mail address set up you then go into that g. mail account and you can set up your youtube channel for free you know probably if you’ve never set up You Tube channel probably about 30 minutes.
33:29
You know setting it up it’s it’s not difficult the hardest part. Will be to get make the cover shot fit promise you that. So much so that we finally set up a template.
33:44
In a graph in Corral drawn a graphics program so that to take away the guesswork because I just got way frustrated doing that so if you’re one of those people that’s also mechanica then there is a template in Canada that you could use.
34:00
But if not I don’t I I don’t I don’t know I’m not also Macand I have a hank so I’m not. If you have hassles with that this this may be where you want to reach out and because this is one of the bigger pains in the neck because.
34:21
Other that you know I think that’ll take you like 27 to 30 minutes. For the for the you’ll see next to our name our regular logo photo you want to use the same photo that you the same vote on all of your social media possible your business pages this is not personal profile this is your business we want to call the match you know your logo there are some.
34:44
And this is going to be where your videos live and you will share them from here to your Web site because if you are trying to bed them in your web site it slows your website down so let it live on You Tube and then you just take the embed code.
35:01
And you would share that. If you don’t embed code is but see if you were to click on a video you up in the upper left hand corner you see the the your elf or the video under share which is to the if if this was the video over here right here.
35:20
Is the button that says Cher you clipped that and one of the things that offers you was the embed code and that’s what you put on on your website in case you aren’t hearing that correctly I know that some people have a hard time I’m typing those words into Yeah the chat.
35:37
Now yeah we’re going to stick their nose if it’s hard to do Ok now now if you were if we were to turn our camera around. You would see some of those lights we have white lights we have a gold one back here we have we have this background but we also have a black a green and a white backdrop that we just can slide across.
36:07
But most of the time we use one of our banners you know $3040.00 banner very kind of simple. I think our entire back draw was like 50 or $60.00 it’s not expensive if you want to do it that way.
36:24
It’s a heck of a lot better than than sitting in front of most windows or sitting in your kitchen or something so it sets up and breaks down really simply but most of the equipment you use isn’t hard Here’s a a really great example I took this off of off of c.n.n. they were interviewing somebody who I don’t particularly like but he’s on c.n.n. all the time this is well how do you set it up and he was showing his room yet.
36:54
He added an extra little light on top of his law laptop he was using the camera on the laptop nothing special there. He does have off to the left and to his right he does have extra lights for t.v..
37:12
If we were to turn off our main lights over there we’d be a little bit darker but you’d still be able to see us. He raised his laptop and we have a our lap top that you’re you’re seeing us on you’ll notice that the cameras roughly are at our eye level where you want it we have the same sort of a thing that’s raised it.
37:32
He’s using and inexpensive extra like really strongly suggest you use an external mike that the microphones on. Most laptops there are they’re designed if you’re you know 12 inches away from.
37:50
And they do pick up a lot of excess noise so this guy uses a microphone. You know it’s it’s directional in fact on our mikes are where we should speak to the top of it as opposed to straight on because you know but we invest morning because we’re part test so much but the extreme I think that external mikes you know $20.00 maybe $25.00 so it’s really simple it’s it’s not it’s a very affordable so now I think he’s probably you know maybe $4050.00 into it with the light and the stand and the microphone so it’s not hard.
38:30
That you’re probably get by the way you’re probably going to see a gap or cross our thing so. See. Transparent be transparent authentic Well let’s see you noticed we had issues at the beginning.
38:46
Didn’t try and hide it. I think people would rather they see somebody that’s authentic than. Shark week and so yeah right and your clients probably want that for you to write they want to see that you’re you’re an actual human being you’re not you know this persona that’s unrelatable Yep we love tutorial videos I’m not going to show you this particular video because I hate it.
39:16
But we shot this before yammering and we have you moved to Arizona it’s the law you have time ago when. We were setting up for a trade show it’s it’s kind of a it’s like a 2 to 2 Chamber of Commerce mixer but it’s really but it’s a trade show you know it’s a business little business expo we were setting up for it and we did a Facebook Live letting our audience know that we were doing it and we had just gotten that spinning wheel thing that’s over my right hand shoulder and I’d always wanted to do did you were showing that off a little and we’re just talking about our booth.
39:57
And inviting people to come down to the mics are so kind of simple and easy. Yeah we’re going to show this one instead because a lot of fun.
40:07
This is a tutorial video it’s really long like almost a minute. But one of our clients is going off the magician we strongly suggest that you have an official magician for your business and he wanted to show off one of his tricks because one of his things is he’ll do close up magic for different groups at their events so we have to be at the Red Rock Cafe and I said you got the tricks with you and he said.
40:39
Like seriously how many different tricks you have where they said only about 5 so I said which is the shortest one and he pulled out the chip and he said I can do this and in about 30 seconds so here’s the most important part of this.
40:54
The beginning where you tell he is and the end where he tells you what to do at the end and the rest is really just us. The guys we’re going to be doing going to show these great parents or we’re going to your face with a name I want to check out our work you know that is yes.
41:18
Except that I have. Ever gone to do this is ridiculous with. A club guys by the press got to be there for.
41:36
Say that it did he got the opening right and he got what he had to do with the end that’s really kind of important make sure that you have your opening and tell them what to do next.
41:46
Quite often the what to do next might be to make sure you subscribe to your channel it’s right at the bottom of the video so that that way if there subscribe they get notifications when they had a case like yeah but you have other videos coming out what’s really funny is the young lady in the back and I mention this the where using minors as actors because then you need to get releases now she just happen to be in the background watching the trick she so wanted us to come over to track there was no way we’re going to do that.
42:21
Just happen to be the background of a restaurant it’s no big deal. So very. So creating videos it’s not hard he he has a whole series of different tricks that we’ve done I think they’re going how to create so the greening of the side off important.
42:44
But I’m doing it with Facebook live and they’re on my page yes except what if they share it to their own page yes please. Then whoever is watching really needs to know who you are so let’s tell them in the beginning you know ours Hey and Sharon from us great of we are here.
43:07
Are our favorite ones or when we cross from California from Arizona into California we was doing a specific video we’ll talk about that later make sure you’ve practiced your audio equipment a little bit have some fun do some videos this is what you’re going to shoot almost all your videos with and what’s fun is when you turn on the camera you know the white button is for pictures the red button is for video very simple press it once it starts press it again it stops.
43:42
Before you go live with it you may want to practice a couple of times there’s nothing wrong with practicing your video before you before you record it for release.
43:54
Door about how you look honestly how you look at how you look there’s not a lot we can do about it try and be professional we’ve because of Kobe that we’re stuck in in here as opposed to being with you in person.
44:12
So I don’t get into a search and tie and says Oh sure about it for video time. And in fact I think a week ago I actually shot one and a t. shirt I forgot I think I did an entire Web an r. and t. shirt.
44:35
At least it was our teacher Lisa our. On our blogs if you look at our blogs quite often I’ll do that and t. shirt but it’s you know logo for company.
44:47
How it is how you how you look at how you look. And they said over 90 percent of Facebook would be video and it’s getting their. The Facebook and all of them are our get real high.
45:00
In the numbers but I don’t look good on video said Scarlett. R. and I love this so we’re we’re playing this how many of you seen this video before but not a lot of good so.
45:17
You might not like how you look at a video or you might be embarrassed to be on video but you you’re not live on the British Broadcasting Company embarrassed this is what I remember every time every time that I think I’m going to I’ve messed up on video I always think Ok it’s not a.b.c..
45:36
Did it and this was pre covert this was you know a couple years ago. But he set up their bedroom to be a video office you know put the the map up behind him so very news newscaster you have a map behind you.
45:57
He has books well that’s as bad and you know and I’m telling you this now because you can see if there’s a kid right the kid’s going to hit the bed you’re see all books and so he set up his bedroom probably has a little you know light on top of his laptop pointing it out and you can see he’s got a lit up on the top So he’s talking on a British broadcasting and his kid walked in.
46:24
Again the audio here doesn’t even matter what he’s talking about. What will it mean.
46:34
For the wider region and I think one of your children is just working every shift is shifting shifting sounds in the region to the relations with the North might change.
46:43
I would be surprised you kids with on the bad. Mom Kramer’s into the bedroom pulled with them I. Just suck it up but I.
47:01
Knew you could do it. Now that you have that are age of the closet or you so if you’re there is about being on video just remember you can’t be British Broadcasting Company embarrassed the next day his wife and the kids and he were they were interviewed and they were they they made fun of it nicely because what else are you going to do stuff happen.
47:26
You know. Videos that are feeling strong emotions have double chance of being shared. This is a Harvard study which means I don’t believe it all because my dad would Brown University if it had been a Brown University so I would leave them or.
47:45
The emotional videos they capture far more. Chance of being shared so it’s Ok to be human on video you know how often you find yourself tearing up when you watch Rudy or some other cool movie you see the most fun heck we watched we just watched.
48:05
The thing on h.b.o. was it coast elites and I was like oh my goodness 5 it’s 5 actors doing monologues and I felt myself tearing up a leg Wow the I know who the actors are I know I know them well you know I know they’re playing a part here and like Wow So if you can make it emotional awesome you’ve seen those those donate money to the s.p.c. a videos right.
48:34
So the motional trigger will help. You know what you want your videos to do well. I’m inspired by the desire to you want to stand out from the ground why are you different have confidence in the future these these are things the messages that you might want to promote so.
48:59
I’m we’re looking at Play a little bit of this this is like a 3 or 4 minute video but one of our clients and their. Photographers. And what’s really fun if you get a photographer to give your testimony it’s great because they you get them on the other side of the camera.
49:20
And this video is here to remind us to tell you if they just keep going let them go you can you go is there a date you know that it is now we generally say most of your video should be about 90 seconds long.
49:35
But you know testimonies are usually shorter 30 ish seconds but really if they’re gushing about you don’t stop them yeah. You can you can always get someone if you don’t know how to edit and get clips of it so don’t stop them yeah I want to play about 30 seconds of this because without side I want you to hear just hear the outside.
49:59
Sound It’s not as quiet outside as you would think and this was shot Well I’ll tell you efforts by the West and I’m.
50:12
Very blessed with the charge if you were at the Sedona marketing retreat notice they hadn’t given him at the top. Know about the wonderful trip we’ve seen here to work on our business and to see it change in sharing to refocus us and improve what we already thought was a fantastic business but obviously every business has a place to improve and boy did they over deliver with one of the most romantic and.
50:44
True and gorgeous your tree yes water balloons they stayed but if you can’t see it already. They stayed an extra couple of days after after we were done working on that we shot of the cemetery.
51:00
And you can kind of sort of see now that you know to look for in the lower left hand corner you would think that would be a quiet place it took 3 different takes because there were people hiking there were planes there are all sorts of outside oh it’s so outside that’s why this video sir is not necessarily the best place to shoot videos of us you’re using lapel mikes but we’ll get to that.
51:27
You have to play your video for days Wow Not really it doesn’t take a lot of takes we were driving up to. Our government to talk talk it says and that is we were we were we were taking part in a master mind thing and we’re driving out and you’ll see the city here’s what I want you to see in this video the most important part.
51:54
I wasn’t certain I was going to remember who I was talking about so I have their business card in my right pocket I take it out I read it where we were and I put it back in my pocket.
52:09
If if I didn’t tell you to look at that you wouldn’t notice it but if you’re shooting your videos it’s Ok to have No it’s. They’re going to help you and it’s going to make a video better so we’re driving up Clearly I am not dressed for pressure all video shooting but this was a real is tied into what we do so we went with it better to have it and not worry about how you’re dressed that not having it all.
52:44
There if you are marking I don’t come so over my shoulder if it’s under pressure to comment. Yes is really good pressure we’re in the middle of zoom around a little bit we’re in the middle of California’s desert on the 395 heading up to.
53:05
The only reason we knew just stop it just as jerky is that for the last 30 or 40 miles here these big can be just signs that say fresh jerky with the number of miles so the point you’re marketing doesn’t always have to be really fancy and really incredible I’m betting that that website doesn’t get a whole lot of sales not compared to all the signs that are off this middle of the road in the middle of nowhere so sometimes it’s the simple and easy stuff that will get you sales don’t make it more complicated than it has to be thank you from our marketing guide Thanks reading the blog for information on the coordinates attached to this video and this blog post will talk.
53:50
So that that was shot with a point and shoot camera will it’s a Kodak excuse me Canon canon. 14 megapixel little point shoot does video and still if it were to happen today it probably would be our cell phone Yeah you know so that was simple Sharon great care work a job.
54:16
I knew to speak louder when there was traffic. And. Just being ready you know if you if you have the thought well should I or shouldn’t I shoot it and then worry about how you’re going to use it we would rather you have it and not need it than need it and not have it and clearly I know I’m wearing jeans I’m wearing a polo shirt that’s like it’s a it’s a it’s an I’m on vacation polo.
54:51
But we had a message we want to go across Internet so it’s a really cool or really cool blog too and then at the end I told them what to do.
55:01
Another song same this was that same little camera this is a. Frankly a marketing tactic you will never be able to do. And it’s the best least expensive marketing tactic I think I have ever seen and shot at night.
55:31
Everyone from Sedona marketing and you’re looking at a blinking light you know the blinking light it’s a marketing tool so it’s our last names and I was a history we’re at a restaurant.
55:43
And the city is down this year gorgeous this is absolutely stunning and what that blinking light is doing is it’s telling telling everybody down there that one of the most popular restaurants is that there are tables available how basic how perfect how awesome anyway so we’ve learned all sorts of cool stuff in Costa Rica and wish you guys were here and.
56:08
We’ll see you soon about. Blinking light really and for can I say. So again. I think that was shot with a cell phone. Because of the light I think you’re right so shot with a cell phone the light was on better to have it and not need it than in the not have it it’s still I think we’ve used this video in every bootcamp just to demonstrate how simple a marketing idea can be.
56:42
So you know that was that was when we were there was live your list we’re the marketing experts on a video series it was being shot in Costa Rica fury the whole block about that that that’s how that all works and how it all sort of blogging doesn’t go story yeah it was what was cool we saw that work twice we were there like 3 hours and we said I asked the owner what what is the light is it’s a plane thing is I don’t know.
57:10
Watch and the restaurant filled up you turned off the light when the restaurant empty turned it on again in a restaurant filled up it was like oh my god.
57:20
Bless you Oh what a restaurant on a hill Yeah you get it yeah it’s like a dollar a month probably and maybe electricity involves like a dollar maybe maybe.
57:33
How do you explain what you do neither video we were driving and we were behind a truck Sharon was driving I was in the passenger seat. And I said I have an idea and I told Sharon here’s what I want you to do I want as we go down the hill into That’s outside of Palm Springs I said I want you to draft on the truck in front of us and and when I give you the signals like a hand wave go around it.
58:07
So that was when it saying I want to say. Well no I don’t think I recall I don’t recall ever saying say I think I just go around and I didn’t think of that part I had to wait till it was.
58:21
When the mood hits you explain what you do so this isn’t an explainer video again you could shoot something like this today or whenever it’s normally when we’re on the freeway and we see ourselves in this little position we think you know that’s the better road roadblock that’s our way what we wanted today is talking just for a minute about let’s pretend that this freeway is the business we’re on and we’re moving down and we have a little bit of a question now right now we’re sitting behind this truck you know that our gas mileage went up because they are allowing us to draft off so when you’ve got challenges in your business if you find those people that you could ask questions.
59:11
That you can get some knowledge from. And then when you got your answer you can move around in the business road. Those are the people you want to hold on to those people want to look for it as you move down the red business you’re always going to have question.
59:30
You want to look for that those ways you can drag somebody else. Let them help you with your better mileage. And then when you have to answer your question you move on down the road.
59:45
So if you have some marketing question or advertising questions and your question is are. They sharing as. Your big ole semi truck up middle of the road on that one for.
1:00:03
Oh that’s a pretty damn it awesome to be in business and down the road all right this next year we are on the road in California look through your love creative look for a summit right Jeff bus and if you want free time from us go to boxall market.
1:00:22
Was delayed or. So real simple that the world the world the universe created a way for us suck about what we do if you’re a coach do the same thing you know that that’s what coaches is or if you’re coaching you’re watching this on the same video there is no there are no lack of large vehicles on the freeway for you to shoot the same exact explanation kind of simple coolness.
1:00:56
If you can get t.v. folk to talk about you that’s cool we had an advantage on this. Dave Pratt who if you grew up in Phoenix is like the guy on he was the guy on morning radio here for years and years and years awesome show.
1:01:17
He did a t.v. show for a while and we knew him because we’re you see him in that studio that’s where we did our podcast we allowed him to use our podcast our studio to do his t.v. show.
1:01:31
Right there mostly that’s out so we were doing our podcast and we knew it was coming in the next morning because he shot his his afternoon t.v. show it’s 7 in the morning so we left him a couple of our promotional products you know it is now it’s the I’d like to show today you know he was just starting a show that week.
1:01:54
So we left him I think at the time we were using the Sedona marketing retreats name before we switched to a lot of creative so we left and one of our mugs just a quick note didn’t think he was going to do anything with it but he turned it into a into a bit for his show and after we’re done with this I’m going to give you an idea of how you can do this.
1:02:25
I just knew that like to share with all of you today as we watch the television show together we’re only in our 2nd line I’m already good news yes we have a new sponsor my coffee cup.
1:02:40
User viewers now suggest that we get a sponsor. As you can always see if the afternoons is always full of he sometimes is always nice cold beverage If uses inspiration during the show.
1:02:53
And shared in what he does right at Sedona marketing retreats they have agreed to sponsor and we are negotiating right oh you know how much $20.00 a day. You know 8 I’m shows latest $100.00 we were we saw them a $100.00 a month get insurance and if you don’t you calculator to do it $100.00 a month.
1:03:18
What do you do with it. If you can pay in cash we don’t appreciate it share so when you do you are. Here is getting a bit.
1:03:31
What it is on a mark to be. Easy for you to I jump into your educational Bronze Age isn’t there you know. This is a murder. For the dollars.
1:03:50
You don’t see on camera Oh that is the 1st time I produced a long time that’s your passion. And you just announced no more hours on the office you come.
1:04:06
Into serious. How do you free hands. So now what about if you want to. If you want to get known here’s here’s a quick marketing tip.
1:04:21
If you’re getting to Dave wasn’t that difficult he actually gave people opportunities to come in on Fridays right and watch the show live. If you have something fun you want to do You might want to use goto way draw said I’ll get some new shoes like new shoes that people are selling for a buck a piece you send that to the person’s head really get my foot in your door Here’s a couple really cool fun ideas let them say whatever they want to let you good bad indifferent it’s all cool we have 3 or 4 different videos of Dave talking about our stuff and one of them is holding our t. shirts and blaming us for really bad joke he said that bad joke is brought to you by a good start so all of that stuff kind of fun.
1:05:07
Yeah that was we did that that I was talking about we’re going to skip that one because I’m a really horrible and it. Takes a lot of time to set it all up it really doesn’t you’ve already seen it does not take time to beef jerky one I think we decided 5 miles before the jerky places a bed let’s do a video there yeah let’s pull over there get some jerky why I’m hungry for jerky I keep seeing this live it was really good it was actually jerky like really a jerk it.
1:05:36
Didn’t take long the we had no idea we’re going to do the video of the restaurant I had no no clue most your best videos your phone videos allow yourself to be inspired allow yourself to go.
1:05:48
Shoot it twice if you want it Ok you know that would suck let’s try to get cool go for it it’s really not hard so we we’re working we’re going off and Glen has has appeared at the Magic Castle but they won’t let you shoot inside the Magic Castle you know that that’s verboten but I here’s what I needed and I told him.
1:06:14
Glahn I need video of you in front of the castle doing a trick and I told him how to set it up I want you on the left side on the Wii the logo there.
1:06:26
And it’s on a busy street oh well so I say here we’re coming into town Sunday morning meet us there at 7 o’clock o’clock in the morning early show up and we shot this one again this was that same little Canon camera not difficult we shot it the read times.
1:06:47
And this is the best we blew one of them because I blew it I I he has a deck of cards and I let the deck of cards go out of the frame which Yeah messes up the trick so we’ll show you this you’ll hear some background noise it’s Ok the most important part the beginning and you know when he tells in the beginning that it’s him at the end where tells you what to go but also that logo that allows him to get 3rd party validation from the Magic Castle So this was a way to get around somebody that may not want to let you promote you appear there so it will show this trick of it’s just a really fun trick trick.
1:07:35
We grab somebody off the street to be the yeah. Hey guys but I’m not the magician here before I head into the castle tonight I’m going to show you some of the card tricks and this one let me will right here Sharon is going to help you don’t do you like part of the you know play the truth or not like the.
1:07:59
One with no middle kind of the little. I have so far. So good. That I’m going to show you this deck of cards to see that no particular.
1:08:14
I’m going to give it it’s just. That I want you to have. A car no I will kill you look at him please don’t. Want to think just like that given another sample Can you imagine trying to put in your pool if you’re doing all this I’ll even give it another.
1:08:47
You know your memory card right again would be amazing if I could just touch your card and bring it right to the top. That’s not your heart and no I didn’t say I could do and.
1:09:02
I just said it would be a good look at so the a state is not your car correct so your car isn’t here it here. Like this will be here you clearly see it wow.
1:09:15
This guy. You got it so much thanks guy for marriage Check out like the magic got you there. So here’s how this would have been better but I blew it we have these we have these lapel mikes and I thought Sunday morning in front of the Magic Castle Why is it going to you know how we’re going to be left Wow So Angeles this is a double lapel.
1:09:44
And it goes down to one little Jack that would have fit in the camera and I could’ve done it there had. Cats chewing on my microphone so. The lapel mikes 10 bucks maybe and they have them wireless and wired you know it sort of depends on the device you’re using this to what’s best and your personal preference but you know you may prefer Bluetooth but you may find that it’s too staticky or you don’t like to charge them or I mean there are all sorts of things right pros and cons with everything you know.
1:10:17
And this again these 2 Mikes go into one little adapter and that when it after gets plugged in so we get to mikes at the same time because there’s 2 of us it works better so it had I thought about it.
1:10:30
Who knew Sunday morning but. Again most important part the beginning where we heard him clearly say we was at the end where we wanted you to go and the logo that’s really the most important part of it.
1:10:44
In setting that up. And you know look I don’t know I don’t know I got the chance sorry.
1:11:01
It is thank you. This is just a quick testimonial one I want you to to get used to listening to people when you’re speaking somewhere saying wow that was really great or I want you to get your used to when you do something for somebody I want and they say wow let me look at the list Daniel that was awesome Cindy That was awesome or you know when they tell you did something great I want to get used to this say the following thank you so much I so appreciate it hey can I ask a favor could I guess get you to say that on my cell phone just so I can help other people just like you.
1:11:50
We were we didn’t event that this was we were doing an event in c No I don’t know 20 some people there and came up and score really cool one of my favorite people in the world so that was great thank you guys are awesome.
1:12:08
Can I ask a favor so we went out in the ante room outside of the room and I had him shoot this real quick go ahead just go through this.
1:12:23
What is stated purpose in the sport and introduce it or if you see. Or voices some of the history a trick by small businesses I’m going to go into business for an experience in killing their business I’m not Hank you all and their infrastructure My specialty is marketing for many many years with huge operations and no way to what decisions like on so many things that he talks about on broader level from the small business level that you could meet interesting and really work with and used to use the i.c.c. issues and does it in a fun entertaining interesting manner so I can’t say enough about the stands it actually is going to let you know what I think and I think there’s a strong.
1:13:11
So we did that twice. Because at the end I said hey can we do that one more time just in case cycle is almost always better but I you know at the beginning I remember say your name and where you’re from at the top so we can tag back take it back to you I had we too went out of the room and instead of having the empty chairs or because there were still people in the room we were speaking they were still talking you could hear that we allowed for the background noise so you could tell the listener could tell he was part of the group.
1:13:48
So you got we got the 3rd party validation. And you knew that there were other people there so that’s why this was shot this way the lighting wasn’t bad I made sure we got you know most of because the lighting obviously the doors are to his left so.
1:14:06
It’s real simple Remember thank you so much can I ask a favor could you say that on my phone for me so I can help other people just like you and then at the end that was great hey can we try that one more time just in case kind of simple.
1:14:27
We did this it at one of our boot camps because she said she said something she actually got leads from coming to our boot camp so I got her to say this you know do the same sort of thing let’s play just a little I just want to hear the background so you get the concept of a.
1:14:47
Pattern run of our sign introduce who she is the parent and amazing the waiting room I’ve gotten more than the 1st film and I’m doing this not getting the same quick shot when I believe in God look at me for the monotony of a lifetime and on being at them and I just see that they want to say thank you so much if a girl is wonderful I’m sure and all the right people get put into the royal family does not I have a stick and the cancer might be some organized.
1:15:19
Thank you so much. So in this case. She said something oh we’d like other people to come to our our seminars because they know they’re going to get leads because we know that during our bootcamps with them we kept.
1:15:35
We do a lot of connecting so she was going to say the exact perfect thing and she said it with a New Zealand accent so it’s perfect if you can get it you get bonus points if you get anyone from from the British Empire and they still have their accent you get way bonus points to the ever loser and I don’t know I’ve never heard them lose a match but if they’re acting or singing in this area.
1:16:01
We’ll talk about so I made my website I want those Oh good grief sites and I don’t so I don’t need that here yeah actually let’s talk about your website for just a little bit here 1st of all that unicorn in the lower right hand corner represents a finished website there’s no such thing as a unicorn there’s no such thing as a finished website.
1:16:24
Even in Sedona Yeah. People are going to check you out so you have to have a website and it’s got to have video you’ve got a video on the front page.
1:16:35
Just a short one professionally shot that lets them know when they get there oh yeah I’m in the right place if you want to you off creative dot com Go to our website you’ll see right in the front like a 35 2nd video that introduces Hey you found us thanks for being here.
1:16:54
You know let you go find it you could probably do it in 15 or 20 seconds but there’s 2 of us and we both needed to speak. So ours went to about 3630 seconds on that that.
1:17:07
People used to go to the Yellow Pages but now they will look you up on the internet news search engines and video gets extra points we already told you about that your video your website has to be more than a brochure.
1:17:20
It’s got to give tips and asked of your blog it’s got to have all sorts of things so people can make a decision it should be built in wordpress because Word Press supports video far use here and we have we have just your next take my word for it on this we have a whole we can do a whole section interview Kev about Web site just please trust us on this one Word Press.
1:17:42
Is what it should be both and not one of the other things if it’s more than 3 years old it’s time to update it and please for goodness sake look at the very bottom your way website make sure you have a toll a copyright date that’s current for the current year.
1:17:58
You have to have a way of capturing information and we’re talking not talking about sign up for a newsletter because people won’t sign up for a newsletter but there’s probably something that people say oh I want to yes thank Sharon this is what’s on the front page of our website right now I’d love a free report about what you know how my website is doing s.c.l. wise so they’ll give us or email address because they’re willing to get it yes I’d love to know what the the 5 biggest mistakes people make when the hiring x. you.
1:18:31
What’s the report what’s the information what did they really want. And that’s what you put on the front page so that you can gather information and it does after every story I’m amazed I’m going on a soapbox here Ok I’ve been looking at a lot of websites clearly he was amazed how many entrepreneurs’ on there about page doesn’t mention their name upset it’s it’s more corporate them I think you which is you know fine if you’re i.b.m. or g.e. but you’re not right you’re the brand you’re the one they’re hiring So yeah it should it should have you Yep it should be all about you so little tips there there’s Or that’s are from Bench media much quicker let’s let’s we I’m looking at the clock we’re fine time play hours you get an idea of what.
1:19:30
30 if you think your company and it’s very serious the way well has been shown you often like to welcome you all and what we’re here to help you create for you think for you and figure it all out for you when you go to our blog page you will find a continuously growing amount of free about what that means for you is that if you have a question about a particular marketing issue we’ve probably written about it and you can sign up for a free market in consultation and get even more answers so invest some time and take a look around thank click on the free marketing consultation link and let us create breakthroughs for you.
1:20:08
Yeah really Perry professionally done well. I think that took us 3 takes I think so yeah and you know the smiles more the smoke and great You’re smiling now we have notes you can tell this was this was scripted just because it’s the 37 2nd video on the front of our website we just want to make sure that we had it.
1:20:34
Nobody watches interviews Oh my gosh one of our one of the interviews or one of the videos that gets more attention on our Web site are the one where.
1:20:46
Kevin Harrington interviewed us from he was on Shark Tank and the one from James Mellon Jack who was A.B.C.’s secret 1000000 or a few years ago. People do want to see your interview we interviewed him a lot it’s kind of fun.
1:21:04
It’s so here’s the here’s the thing if somebody asks you if they can interview you there’s only one answer. Yes yeah maybe went Yeah. When Or yes that’s what I thought you were you have them both and and say yes sir and then when Yeah that’s kind of a and we’re able to share those all the time this is a this is an a digital asset for you in fact if you’d like to be on our.
1:21:40
If you can if you cast we’re going to give you we’re going to give you a at the end that you can be interviewed Yes Nobody ever win video contests Oh my gosh they do that so we’re in coaster Reka and you’ll see this video is going to teach you something when you don’t have to be a great camera person to it’s Ok to be spontaneous we were in Costa Rica for that Brian Tracy video shoot and it was the last day we got the last hotel.
1:22:13
We’re going to be there for a couple days it’s 120 percent humidity. We get to the room and all we can think of is a air conditioning and be shower.
1:22:26
We got to take a turn on the shower and nothing happens so we decided to turn it into a contest and here’s how this works. For sharing their journey.
1:22:46
Some words of that never know what the show or has in store for those events they got to the home of the resort and wait there is a manual and on your study go Monday.
1:23:03
But there was. Something funny about that I go yeah we’re tired. So. Oh and a little.
1:23:19
Initiative and when you turn. It Down there is there is no there and there is which so we had to call where we took a.
1:23:37
The I’m very happy I when we had to call the office and they said they had somebody because. Oh Ok and I’m not only you know I suppose you have a.
1:23:50
Friend or national conversation the answer should not be complicated so if someone did a guy the. First 3 people yes don’t read anyone else’s comments 1st 3 people that fit in tell us how we turned on the show or how it showed us a tour of the show or when it gets heard from one of those topics.
1:24:12
You’ve been challenged to see just by so here’s why I blew it. And we ran that for the last 10 seconds of the video we offered a prize of one of those coffee places we didn’t offer one of our books too.
1:24:34
Your prize should boomerang them back to you the coffee plays video while your card gift card won’t bring them back to you but your book or your for Report or you know brings them back for the prize should if at all possible bring them back to you should everything you put out should boomerang them back to you all right so in your contest by the way if you want to know how it was done if you’re for if you can figure out how the shower worked send us an email did you really put it in you know what you can put it in the trash you’re going to put in the chat or send an email to info if you off creative dot com just make the subject line shower if you get it right all bounce you back one of our books See that’s how I should have done it right it.
1:25:30
Can lead you could. In the. Yep so your scripture be General know you want to be really really specific. Give us an idea when we talk to new clients and we talk about their client you know Who’s your customer this is kind of where we start and then we get more specific and then we get other human got it and then oh that’s who you’re going is the more you can narrow down who your customer is the more you can talk directly to that person on your video get a specific is u.k. on to your target market.
1:26:17
So that your target market response is the jerky video the blinking light video those were dressed to business owners if somebody doesn’t own a business they’re only care about the blinking light thing so much they really care about the signs of the jerky so much.
1:26:35
So we tall always talk on our bodies we’re always talking you know the business owner and you can do the same. This will be the last ad we play because this is this is the most perfectly targeted ad I think one of the 2 most I’ve ever seen.
1:26:52
Not complicated video now this was kind of simple. I’m Robert Lee I don’t fold and.
1:27:05
I still make the Polish. I’m not going to waste on the till just like it is. This is not the whole it’s not mine she’s coming to places if that’s what you’re looking for.
1:27:19
That’s what I got. To use some of the effects of that he did a great See sell to these guys if. You.
1:27:37
Don’t you’re in Birmingham hit me in the face it’s Christmas. In a lot Lloyd green book my job with a pizza if you don’t like front of me and I’m going to her.
1:27:50
To. Come on down a coma liquidation get yourself or don’t I don’t care. So this guy’s target market he like we have used mobile homes come by and come down I don’t think he’s there if you can tell people that you want to talk to people just get it like I just need a place cause All right so today.
1:28:20
We’ve covered 10 different meds and given you some keys to success and we want to come that’s what we want to talk about last we have a question can I give you 10 tips onus real quick Ok write these down.
1:28:36
Make sure you’re featuring call to action talked about that earlier tell them what to do next optimize for search on your youtube channel your go you have a chance a place to tag all your videos talk about this in the camp a whole lot more but put in the things that people are going to type to find you.
1:28:56
For example for us we use marketing coach. Even though for us it’s it’s like a huge category but then we get far more specific you know in all of our tags sound you know appeal to emotion talking to heart strings if you can humor works also you don’t need sound you can just have it honestly if you do it right you don’t even need words post natively which means if you’ve shot it on your phone that’s how you upload it to your social media pages if you upload it from if you uploaded to You Tube and share it.
1:29:40
Not as many people see it so have it in both places if you have if you’ve done a video or if you’ve done it written a blog about something and I’m going to give you an example when Prince died our radio producer went into his file and he found an interview he had done it with Prince and he posted it within minutes of it being.
1:30:04
Announced the prince a died and he got hundreds and hundreds and hundreds of people watching because it was it was breaking news and he was able to capitalize on it.
1:30:12
Use hashtags and trending topics don’t go over to overboard with hashtags thorough read should be your max Well the fact go there. The right headline for your video talk to your target market.
1:30:30
Go behind the scenes we always when we do a our camp live and we’re we finished setting up the night before we always do a quick video in person in person we’re going to do it live next week but it will be in person yeah.
1:30:44
Yeah I missed you and I was like oh and one topic per video don’t cover 17 different things if you can at all help it one topic per So we’re gonna give you another bonus in just a few clicks 5 because we’re going to wrap up here.
1:31:01
Here the things you need to do realize there are a whole lot of things you can do that cost you no money and 0 talent we blew one we didn’t start right on time you’re a couple minutes late I apologize for that yeah sorry damn.
1:31:19
Positive attitude helps. We are here for me after I get past the tech yet well spine there this name shows up on our social media pages constantly So go grab this one download this one remind yourself that on the extra mile there is very little traffic you can do a whole lot with 0 talent that sets you apart make your list of videos that you need to shoot.
1:31:49
Is there a list did you know that if you went to our blog that list already exists it does go to you off creative dot com Go to your blog and in the search type in videos that list exists.
1:32:07
Make sure you have a marketing plan if you have not put your marketing plan on paper. Or you know however you do it to Julie if you want to double your business easily make sure you have a down on paper and if your make sure it doesn’t use lots of video.
1:32:25
It’s kind of been a simple Next take immediate action and I’m going to show you how to do that. If you’ve got a breakthrough if you learn something new today and you want more we’re going to give you 3 things 3 ways you can take immediate action to build your business 1st.
1:32:44
Write down free market in consultation dot com I’m putting in the chat if you have questions we’re going to be a half hour for free if you want to talk about how you can use video you get a half hour for free if you want to talk about who you’re trying to create who your target markets are you get a half hour for free free marketing consultation asks you a couple of questions the put you right in your calendar we don’t sell a lot there our job is to give you information so that you think wow if they’re that good for free how good are they if we actually hire.
1:33:17
You’re also going to get one of our books you get any of our books just say I don’t want your books so you get one about which one Yep you also get.
1:33:29
The questions to be on The View cast will send you the questions you answer Um you send them back we figure out yep that person should be on of you cast Here’s the hint ready don’t make your answers too long because you only get 7 minutes 21 seconds for about 12 questions so brevity is rewarded.
1:33:49
So if you’d like one more bonus we’re going to give that to you our next boot camp is coming up in 2 weeks 2425 next week oh it’s in the next week so we have this week and then we have next week at the end of next week so it’s almost 2 weeks.
1:34:05
So yeah let me get a half yeah. 2425 if you would like a free ticket and you want you know what I might want you to learn there you’re wondering how do or people are as we magnetically attractive you in your business you’re going to learn to avoid the number one actually there’s we cover several mistakes that you don’t want to make anymore how to get ethically anyone anytime anywhere to want to love you and say yes to use your product.
1:34:32
We go through that and basically in 2 days you put your marketing plan together and if you want to see what that’s all about if you want to free tickets just go to plan your marketing dot com There will be interesting really videos that talk about it talks about bootcamp in fact there’s a video that gives you some tips just for going to the page kind of cool and then when you scroll down you’re going to see all sorts of videos from people that have been a big gap and they’re going to tell you how awesome it is and why you should be there too so if you want to see how to use video go look at our websites and see what we do video was.
1:35:12
We’ve laid it all out for you showing you how to do it so when you’re marketing dot com And if you want you can bring a friend they can sit in the room with you so I think we’re down to it if you have questions now would be a great time to ask those questions so you can either click the q. and a button or you can type it into the chat.
1:35:34
Or we can just show more videos. Show more videos that’s a little video or video. You know I would love to do a bootcamp where all we did was show videos that would be so much fun so isn’t that kind of like the substitute teacher Yeah yeah.
1:35:53
Is it Ok in this video this is how you do this watch this video show you how watch this video from Master Card and I’ll show you how to make fun of yourself and still have fun with something original watch this video we just go through video we could watch this video from Wild Turkey it will show you how to call out who isn’t your client within videos we show all those videos of the campaign that it’s going to do or he does so many questions I do not have any question well how do you look at that and I don’t see anyone in that she do this make sure that I miss no I don’t feel so when we’ve you we’ve solved your challenges so.
1:36:39
33 last thing. Go to free marketing consultation not come get us for a half hour. Go to plan your marketing dot com get a free ticket to camp if you want to know when all of our other.
1:36:55
Webinars are go to your marketing marketing advisor at visor singular Yeah dot com I did it’ll bring you to our list of all of our other weapon ours that are coming up so there you go 33 places to go to get all sorts of free stuff and a cool awesome thanks for being here we hope Gloria I see Gloria in the in the thing Ok Well we’ve got Allison was I think Gloria if I want to market to the local community where do I begin what do you do in fact let’s do this.
1:37:33
Tell us what you do and tell us which community you’re in and while you’re typing that in let’s answer Gloria’s question off and see if I can use. Hi Tara Ok yes I do so I published a new book so probably could get an Gratz Well maybe you’ll However I Need To Know How To the best way to come up with a plan to promote this well Ok.
1:38:05
Question one do you have. It finished it’s all finished itself and if it is it up on Amazon and already on Amazon did it already launch. When you say launch I’m just saying it’s why.
1:38:22
We are so well do this give a plug What’s the name of the book the name of the book is papa and he is pigeon the kids book papa and his kids and yes if they did I hit a children’s book No it isn’t actually it’s a book that dates back to 859 where young lady whose nickname was thank you was how I was given all of the family history media around what time when the slaves were free and so she was told by her Rand Paul to tell this to future generations my knee years old so it’s her story that’s said to me it was so you want to sell this is a great time to do it too yeah.
1:39:13
Ok since it’s already launched. We can help you with with that part. With pre-sales launches Ok. Are you looking to have it be a best seller or are you looking to sell stuff.
1:39:30
I want that message out there Is it Ok so you want to do what you want to sell and her parents have you should have you shot video any video that goes with this.
1:39:42
Is is she is the subject of the book she’s still alive Yes She’s 90 years Ok and I know you have you have you recorded several different stories I only twice that may cause I think the quality to love her as actually interviews with her Ok My How long are those interviews I about 15 minutes each Oh Ok that’s that’s doable.
1:40:11
I would do if I you know if you I were you and I were doing this I would try and get her to record several different stories and have them to be different videos where you introduce the story introduce the book and at the end of each one when you’re looking at the camera you’re going to say if you want the entire story you can find it at you know.
1:40:37
I would I would look for do you have the title papa and his pigeon do you have papa and his pigeon dot com No I go Ok I would buy that I would direct that I would forward it directly to the page on Amazon where they can find the book so you’re not telling them to go to Amazon and have them go through this whole search thing you want to tell them Go to your papa and his pigeon dot com and it’ll bring you right to the book.
1:41:08
So that that’s how I would I would use it to promote to get people to the Web site to buy Oh. Is it more important to to make money with the book or more important to spread the story I love this story I think is the wonderful story Ok so.
1:41:27
You can do a couple of things with the the digital version. You can make it a freebie or you can make it for like $0.99 Yeah I would I would probably want to do the $99.00 Cent thing you know you can buy the hard copy for 40 $95.00 or you can get the digital for $0.99 it’ll be delivered right into your right into your e-mail you know right in your e-mail or Kindle if you’re doing it that way yeah.
1:41:56
That’s one of the ways I would do it I would use the videos that you shoot of her. I would use one or 2 of those as the the teaser you know when you go to a movie there’s the there’s the trailer or those of us that used to review movies we call them the warnings.
1:42:14
This would be the book trailer would be her telling a story if you can get one down to 2 or 3 minutes that would be great. Ok and I would use that as the.
1:42:28
All over social media to try and attract attention to you you can also look for podcasts that have your target audience listening already we’re not saying start your own pod cast no Big be a guest on other people’s pod cast that have an audience that would be interested in the subject matter and talk about your book there are many many podcasters are looking for people to interview and the new authors are a prime target for them to say yes an interview.
1:43:02
There if you need a list of podcasts send us an email info at u. of creative dot com And in the subject line write podcast list please and what we can get that to you and then there’s also a template email that you can send because that podcast is pretty popular right now so they’re getting up there getting bombarded and there’s a way to make your stand out so if you want that ask for that in that email as well Ok cool congrats if this was your 1st book now but it’s the 1st time I’ve actually interviewed him one look all before it was just by myself and my own story let’s say still because I wanted to help her get her word out you know that you’re a multiple author makes you pretty special we know how hard it is so high 5 major pat on the back.
1:44:02
It’s it’s not hard it’s not easy and I think that’s really great well done oh Ok thank you so much absolutely very welcome thank you. Ok So Allison Yes tell us is our cookie lady oh so she’s in Santa Clarita she sells bite size and regular cookies and she’s launching a Shopify store beginning in October now I did already ask if she’s a member of her local chambers and she is not a local members of the local chapters.
1:44:37
So she needs to. The long video and it’s going to get added down is is you in the kitchen from start to finish making the cookies but wait there’s like this 30 minutes while they cook and yeah that’s why it can be a really long video but then it gets edited down into bits and pieces.
1:45:02
The reason you want that is is. People think well gee I could just make cookies myself No that’s a bear so you want to get them to oh well she makes cookies it’s in a commercial kitchen and I can do them in business gifts awesome and so it makes them it’s the next best thing to them being able to taste it is to is to watch the process and then to see them at the end so they want to be part of it.
1:45:31
The longer part are you doing this all yourself isn’t all you thing or do you have helpers seekers then everything this is all or self Ok wow. You know I would even I might even do a video of the shopping for ingredients this could there could be 2 or 3 different videos of the.
1:45:54
This process in fact would be really cool. I am I doing video another video of him here’s how you shop for the for the right ingredients for cookies and most people don’t want to go through the hassle of themselves so they’re they’re just going to use that as proof of concept that you’re doing the right thing and they should just buy them from your.
1:46:14
It might that one might be a little harder in this covert time because she’s masked maybe. Go 6 you walk in the morning or yeah you can put the if you have a a lava layer Mike you can put it under the mask they don’t have to see your mouth move.
1:46:32
For Cookie flavors to begin she likes the your video you have a job she’s. Trying to come to bootcamp you need to be because we want your stuff and there’s also on Wednesday we are doing video specifically for new businesses that are launching or if you have a new idea that you want to watch but you know new businesses so that would also be a really good one for you Allison just brand new Wednesdays whether it’s a brand new weapon or it’s really kind of fun.
1:47:07
So yeah so buy the right off the top our mailing address is right on our website if you if you need somebody to do a video testimony because. If you’ve got us we’re really good at testimonials we give amazing and we’re going to cook you taste exactly amazing testimonials if you need.
1:47:29
And are at our mailing address is right on our website it’s right there we have a favorite flavor she doesn’t talk about anything. He is forcible chocolate you know the chocolate chip I’m good with that we can dump them in our coffee or our milk I probably go with that you know and and if you were to do that in such a long dark milk doesn’t what are the what are the key points you’d want in that testimony and we picture we took the testimony we’re really good at giving testimonials were awesome video testimonials will be live really well we’ll.
1:48:08
Make sure we put your Web site and phone number that has you also the need to be on that new cast. By the way and same thing for you Gloria you also should be on The View cast Yeah so make sure that you previous in the chat I you know we told you go to the big cast our contests and e-mail info out ask us for the questions so I do that both of you.
1:48:32
Now she wants me now I know she’s the one cooking I know D’Agata. Other questions. I know well all right well you know look at that we are 6 minutes early and we’re going to finish on time that’s also good oh you are so very welcome thank you all pre-show you know being here.
1:48:55
We’re also absolutely those of you that are have a new business by all means we hope to see you on Wednesday and if you’re ready to do big can go to plan your marketing and pick your You’re free to get up there and otherwise it just isn’t we’re finished and we’re not recording this so dog gone no.
1:49:18
Remember: if everything happens for a reason, be the reason things happen! We’ll see you next time.
CONCLUSION:
Here’s where to go to see the calendar of our Free Marketing Webinars: www.YourMarketingAdvisor.com
When you’re looking for help with your video marketing, here’s how to schedule 30 minutes free with us, no obligation: www.FreeMarketingConsultation.com (you’ll be asked a few easy questions before being provided a link to our calendar so you can schedule a time that works best for you).
