SCORE WEBINAR: The What, Why and How to Create Your Content Marketing Strategy
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Updated webinar on June 30, 2021
UNEDITED AUTOMATIC TRANSCRIPT FOR
THE WHYs AND HOWs TO CREATE YOUR CONTENT
Welcome everybody. One of our day, your webinar is and I think this is the 2nd 3rd time we’ve done this on a brand new one. We are content to hollings.
Interesting. Most of our coaching clients are come to us with a challenge of. What do I write about or how I create content or? And so we realized a while ago that there was a need for this webinar.
And it isn’t a challenge that sharon and I tend to have. So we’re going to give you some tips on making it easier in your life. Over to here.
There we go. This is our all rights reserved slide we ask you, do you do core, do not take photos of any of our content. This is our intellectual property.
So every marketing tactic that you’re going to use is going to require that you create content. Even something we’ve owned it promotional product company for 20 something years.
Even a pen requires you to have content on it. So everything that you are doing when your marketing yourself, you’re going to have to use your words.
And let’s just this way we’re going to try and help you do that. And I can already tell him kind of You know, I was on a,
a zoom earlier today and I know it wasn’t, it was clubhouse. And everyone was having issues with words. Today they were saying the allison saying the word richard was saying the wrong words.
everybody’s having issues so it seems to be something in the air today and clubhouse. There’s 7 o’clock in the morning pacific time networking that we go into shared and I use it as a way of testing out different openings,
closings, different we’re going to use and other places it gives us a live audience. So we have to be focused on it. So when it comes to content,
remember, traditional marketing talks at people and we want your marketing to talk with them. You’re having a convoy station with your potential clients. And with your,
with your, with your prospects. Who’s dark thinking of that journey? In terms of a funnel, a sales funnel, you may have heard the term sales before.
That’s the process where someone becomes aware of you and starts considering you comparing you to others developing a preference here. For example, you may have when you are younger,
tried diet, coke and diet pepsi, and decided which one tastes a better deal. So you built a preference and from those preferences become the purchase. Now,
where most folk fall down, if they’re so happy, they got more than make a purchase, but they forget to build the loyalty. So that loyalty turns into advocacy.
And I’ll give you a short story to explain this it are. You came to much longer version s to explain, but in 2000. And one was that when you 1st discovered the the hybrid i 1000 Sharon had heard of what a hybrid was.
And she said we have to go to the Elk auto show. What. Yeah. We have to go where and that’s where we learned about what hybrid vehicles were.
And we considered buying a prius and we compared to what we had at the moment. And we went through all the shopping, we decided to buy it and our loyalty to that,
that particular brand or that that within the Toyota world has come to a point where we promote the Prius a lot hard going to get a car. I’m on my 2nd when sharon still has her 1st.
So what you’re doing is you’re developing your, the sale is, is not the end of the process. And during this entire time, you are connecting with your audience.
And that, that’s where content comes into play. Here’s what we’re going to be talking about, where you use your content, how to create it, absolute proof that you can create content,
even if you do not believe you can. That slide 34. I’m going to prove to you that if you do not think and I’ll be all pointed out,
I will let you know we get to slide 30. So I am going to prove to you that beyond a shadow of doubt, you can create content even if you are like hank sharon.
I can’t do this. Yes, you can just can, we’re going to, we’re going to prove it to you. By the way, on the right side of the screen is that cool?
Those are a whole bunch of things that we have we, we’ve got from shakespearean times. I’m amazed looking at that and we use these phrases of daily.
Some of the things that you write 500 years from now, No pressures out could come in. Could be in everyone’s mind, that’s the so if you have questions out,
please hold on to me. If at Best you can. We know that with this webinar. score has asked us to book 2 hours. We’re going to be done early.
We know that there are approximately 80 slides. We know we’ve timed it. We have plenty of time at the end to answer whatever questions about content or,
or frankly, anything about marketing or social media. If your business, yeah. Your, if you have questions at the end we’re here. So we’re good little about us.
In 2017. We competed for and were voted america’s number one coaching team for small business. That’s us speaking at that contact on the right. We turn a lot of want your printers in the entrepreneurs last year during cove it,
we had 4 clients that started their business and the 1st quarter of the year. Great time to start. All of them ended up be, are profitable.
We’ve produced 6 best selling books or 71, since we’re talking about content. We’ll talk a little bit about our 7th book. And in a while we’ve been interviewed by james mel.
Check who is a V. C secret millionaire and Kevin harrington. One of the 1st sharks on shark tank, he was like a 1st re seasons. Actually this slide needs to be updated because we,
we’ve appeared on fords, riley podcast, we have, she’s that she sold a couple of 1000000000 dollars in her shopping network. We coach our clients to make your business,
serve your life. Didn’t start your business to create a job for yourself that that’s not what we want to do. We want your business to serve your life and our mission today.
We want to show you how to use content to effectively improve your sales. The time you invest in creating one bit of content can be used over and over.
And over that me, what that means for you is that if you invest, i’ll just say an hour in creating some content, you’re going to be able use that in a lot of different places.
That means that you get for every place you use the content. That means the value of your time went up that much. By the way I see jan because in the page I love.
Yeah. Good to see it. And kirsten here. Hey kirsten. I’m you for a moment. Yeah. Hello. I need to tell you in front of sharon in a world your elevator speech this morning.
tail to rock did. christian went from from not knowing how to explain her business to this morning. She had the audience like right here. They were all leaning forward.
Ah, I am. So I was just rock. Totally impressed. You don’t want you to record. I was so then I didn’t record it. Well,
if you think your video that you sent me the link for, I just daddy that thing in practice last night. So thank you. If I put you on the spot and said,
hey, could you do it right now? Would you be able to do it or sharon could hear it? Will you be able to? Oh yeah,
let me try, let me try hold that. All right. Okay. dancer martha graham said that the body says more than words can ever say. So the question is,
what does your body have to say? Now you can come check out my glass and find out what your body has to say. bar dan. My name is kirsten and I would love for you to come and check out my class.
I don’t have my business card here. throwing me grab a business card. And the 1st classes on me, sorry, that wasn’t good. I’m not going to use This is,
this is why this, this ties in because that, that bit of content. Her knowing how to talk about what she does, she’s going to be able to leverage that in a bunch of different ways.
She can take that and create a video, and it’s going to go our social media. It’s going to that, that little bit, that on a video goes on the front page of your website as an introduction minus the so that bit of content,
you’re going to be able to leverage that over and over. Oh, I am so proud of you. Why brand new coaching, by the way, to go.
Thank you. You rock ok now now you Oh,
I’m just not oh, I’m just floating opposite the chat for you. For later we were having a little sidebar coverage. So it’s a steady stream which is a steady stream with just small adjustments and corrections like you just I,
you guys, you should’ve seen the 1st time she did that. It was like a mess in compare in comparison, but over a period of time, really build it up for you.
Let’s start to, we want to give you 2 free thanks. All right, to free ways to market your business. So get pens out. The 1st is we want to promote you on our,
on our podcast. It’s a, it’s a video podcast. And since we’re in content mode, in fact, in the ad from score, they said you’re going to get this.
So here’s how you get it. We inter, we, we’ve created a podcast that we are teaching our clients how to get onto more podcasts. And the way to do that is that you create a series of questions and the answers.
And you want to make those answers reef enough to tell the story and just long enough so that the person interviewing you, feels like they’re part of it.
So when you go to you can dot com, you’ll see some of the episodes we’ve done and all the instructions are there. You’re going. What you’re going to do is you’re send us an email saying I want to be on the View cast.
We’re going to send you the questions you answer and you send them back. Understand that it needs to fit within about a 7 minute 21 second window because our anniversary is July 21.
That’s why it’s there. And you get to come on the, if you can, so we would love to have you on it. This is absolutely free.
You then take that video and when you have a prospect, forever and ever and ever and ever, you get to use that video to say, hey,
you know, I was interviewed on podcast. This will tell the story and why you’d want to work with me. That’s what the questions do and it talks it makes you,
they make you look really good. So this bit of content we create for you, and that’s free. We also do a small business break your boot camp.
We’re doing our next ones are in September. We decided to do these live. We’re going to do them 2 different day long versions in September. We’re going to do one on the 10th,
and one on the 11th. We only invite, we’ll tell you a little bit more about this later. We only, we’re only inviting 14 people in the room.
So it’s going to be a very, this is, this is going to integrate incident room. You get a free ticket because you can them score. You are going to get it.
You know, if you don’t end up signing up today, your only option is going to be to invest a little bit of money. So just know that’s coming at the,
at the end of this today, we’ll give you show you how to do that. Right? So let’s get ready for content. You’ve got to know your target market.
Before you say anything. And you have to know who it is that you’re creating it for. Because if we don’t know exactly who we’re writing to, it really doesn’t matter.
You know allison wonderland. When she went to underline, she had a choice of going down to roads and she asked the cheshire cat, which way should I go?
And the cats where do you want to go? Said I, I really don’t know. Well, if you don’t know where you’re going, it really doesn’t matter which way you take that’s not how we want to create content.
We want to know who our audience is so that when we speak to her, she understands right away. Oh, see 2, talking to me here.
Don’t talk to me or cherish talking to me. You know, you, they know that you’re talking to them. But wait. What if I want everybody is my customer.
That’s not really how it works. We don’t handle everyone as a customer. We don’t all shop at wal mart. We don’t. We don’t all shop at t,
j. maxx. We don’t shop it at every place. We pick our preferences, the sales funnel from earlier. That’s what we’re doing. And you’re giving people a reason to jump into our funnel by creating messages that are going to work directly for them.
Imagine that these for women all want to buy a car. They’re probably not looking at the same car, same kind of car, same benefits and features of a car show of the car sales person is going to need to message each of them differently in order to attract them to their dealership.
The same thing is true for you, it’s quite possible that these 4 women could all benefit from your part of her service, but you’re going to need to message each of them differently to attract them to you.
So that’s the theory. Let’s put this into into some real world. One of our favorite restaurants is hand express because it’s really, really great chinese food in the,
in our area. We live in a small You find out who that is,
Thank you so. So we want to be on the express and on the back of the seat it says, would you like a free entree item next time you come to the store?
Well sure, why not answer these questions? And there, there’s about 12 questions they want to ask about food asked about the service. And this slide is the last one there,
gathering demographic information. Because over time, the more demographic information you gather about who your people are, the more you can tardy your message. In this case panda express.
If they get a lot of people like sharon and I in there, well the people that looked like sharon and I are going to start appearing in the apps.
If they get several different, we call them harriet’s just our shorthand. Some people use the word avatar, but I just can’t say the word avatar over and over said harry,
besides, it’s good for you to name them. You’re, you’re harry is whatever that is. Who’s your idea? Client, who’s your favorite client, who’s your most profitable client?
The actual name of the person you want more of that person name. So that when you are creating your messages, you are speaking directly to them, not the 150000 of them that you hope read it,
but the actual one that’s actually reading it at the time, you know, person’s name. But if she keeps going away, she’s going to have to we need to change the name of that particular avatar that she fits into.
Interesting because I Yeah. person like I ok with that person’s like right out of the gate, just troll crystal. She’s, she’s leveling it up crystal than her send me like,
oh my God, I love that. Awesome. So now I’ve got that song and I Don’t know compared to I don’t know.
It’s a small room. Oh, yeah, here. Let me, let’s share a little deeper in this panics. rest is willing to give you a free entree because a gets you back in the store.
You’re also going to have to buy a 2 entre plate, so their profit is going to be there. The cost of that 3rd on tray is less than $0.50.
So for less than $0.50 plus they get you in the door, so they get the profit again. They’re gathering great information. So this is, this is how you want to do it.
This is one of the ways we want to do it. Now click gallon comma,
what we have a demographics chart. If you want to start figuring out who yours are and figuring out what demographics, what they have all have in common example.
If you are a realtor, by the way, that’s real, turn re lot towards a tucson word. You’re a realtor. Many realtors only work with new buyers.
So one of their demographics are they’d have to meet me. There are currently renters, but that’s not on the sheet or sponging on their parents. Actually down the bottom on or read.
And they may be a younger demographic, and there may be, they may be in a specific area. Now for sharon and I don’t catch ya graphy,
which there are 6 main demographics that usually fall into age education, occupation, where somebody is living. And then there is the income for us geography. Isn’t it important now got to speaking.
Yeah. So for us, english speaking has, we’re americans, which means we don’t only speak language, but we have points and in trance we have clients and in Canada and all around the United States.
So for us, it geography doesn’t matter. But for, you know, it might matter quite a bit. So start to you start to play that if you want this chart again,
the email addresses on the screen just tells you won’t get in the graphic chart cemetery in your chat, that’s what the other half of that equation when repeating messages.
And this is the more important one when it comes to content, what’s going on between their ears? What, what are the sake of graphics, or their hopes,
dreams, desires, fears. People don’t buy for logical reasons. They buy for emotional and issues. Here’s how this works. On your screen you see our trace of it and it’s based on the peanuts character,
lucy and her psychiatric help functions always wanted that as a trade with I just thought it would be really fun. Yeah, the coaches are in marketing and When we were planning it,
we sent mock ups to all of our 6 area our target on our target audiences. And the answer universally came back. Oh my God, that’s q,
that’s it all. That’s fine. If we got positive feedback, so we weren’t sure if it was going to be a top of the funnel tool, remember that top of the funnel and somebody becomes aware of you.
We had to take it out in the world. And here’s what we found. The folks that were, are harriet’s see that and they say, oh my God,
that is really cool and they come up and they want to talk in the people who stand back and say, wait. So you want a nickel to answer my market question.
There matter here it so we begin to have the conversation with them. And before they leave our room, our traits. If they came up, they totally get it.
They’re going to leave with one probably 2 of our boss. That bit of content that we created. Our books we re purpose that as a give away as a way of continuing the conversation with patricia because when they leave,
they get back to their office. They separate into a couple piles. There’s all this cool stuff, all the promotional products, and then there’s all those 8 and a half by 11 sheets of paper that everybody does.
That screens why they’re so busy and our books kind of fall into a 3rd category. It’s not just screaming all about us, but it’s giving them lots of really useful information.
And it’s still cool. It’s cool. Now the papers are, you’re probably going to get read and thrown out, but that’s the, that’s the best thing.
You have a sheet of paper. Our book ends up on a shelf where our names and our titles raymond and forever, until I read it that you know,
the worst thing that happens when I show the best thing has been read it. And in that book, there’s all sorts of ways they can, they can continue that funnel because they’re reading our content and it’s helping them build their business.
So the time that we invest in creating that content gets leveraged every time someone gets one of our books and goes through the time we invested right in our books is worth more.
So we will give away as many books as possible. Cuz it seems that that time is worth even more so you don’t have, we’ll talk about books later a little bit,
but you don’t have to write a book as a content. There are lots of pieces of content that are a lot smaller and shorter. And they might something they do.
Yeah, this is an actual sidewalk time. We saw this in the wild as we were in London 2 summers ago. We were actually walking from our air b A,
B to my sister’s home in London. We saw the sidewalk sign, it totally caught our attention because we are big bang theory fans hall called our folks.
What’s den hopkins place And we thought great,
we’re going to have someone we’re going to win some pounds to be great. And then we saw the date. Never mind, we won’t be here anymore too bad.
We weren’t late to go to the family gathering. We didn’t have to take up the pub keeps time, right. They didn’t put their whole menu. They just put enough on their sidewalk sign to make us want to raise our hand for more information.
We wanted to raise our hand, but we weren’t going to be here. So we put our handout and kept walking. So your sidewalks line, make your messages as brief as you need to,
because you can. And depending on where that content is going to go, sometimes it’s going to be longer. We’ll talk about that. Sometimes it’s going to be really short hectic the sidewalk side for,
for these 10 these 3 sided ends. But I did is really a couple of you are all in are back in Los Angeles. I used to do these 3 sides.
I used to write earthquake detector on one side and then our name and phone on the other, and I would go to there somebody’s office when I would stall on their,
on their shelf. So that if they are having an earthquake, the only place as flat and is going to go all the time, it’s going to roll is if you’re having a Spectrum that was the message,
the fun message that went along with it. So start thinking in terms of sidewalk signs, There are low internet,
No kidding. Your content is the building block of all your marketing. And there are 3 types of content. There’s the 1st type is your written word.
The 2nd type Or the videos that you create. Oh, my gosh videos. Yeah, you know, after right all the stuff. Sometimes you can just turn on a camera and talk And the 3rd is the audio.
Now if you’re on other words, you speak, it could be you are speaking on stage in front of a group of people like we do. We used to speak some different stages around a country every month and cove it and we are in here.
Last year we did about a 100 webinars from r R Y boy here. Yeah. But also your own club house which is his social media page. It’s all audio so so here’s the thing,
This is where people tend to worry about, you know what it’s going to be and what their voice is going to be. In fact, that’s you’re worrying quite a bit.
Some of you are worrying about the fact that I spelt the word wrong word word wrong for slide to go get past that part. So we’re going to use it.
It all starts your website. Your, your website is your home online. In fact it’s, it’s kind of a home for your business. The goal is to get somebody there so that they invest time to get to know you better.
And we most, everything that we do if it’s online or even offline, is, is designed to get you to our website. So that’s what you want to do.
This is, this is why having a website, a solid website is really important. And we do webinars about websites if you want to on that, go to your marketing advisor,
dot com. And every month we do at least one free webinar about making your website more profitable. So if you go to your marketing advisor, dot com,
to see that Your social media pages get him there.
But from our social media pages, your goal is to get him back to your website. But your social media pages are really important. There’s my personal page,
sharon’s personal grade, and our business page. notice that when you come to any of our pages, you figure out right away that the color scheme you’re in the right place.
You found us. All of our content online follows the same pattern. Just like your youtube channel. You go to our youtube channel. Oh yeah, that same kind of same website.
That’s how that works. Or you know, signatures that sharon does on the left. Mine is on the right. sharing uses a tool that brings them to various places.
I use more words with some links to get people to the same. I think it’s almost the exact same places. Yeah. It is. They go to the same places Here,
I’ll share One chip that I did that came up for me earlier this year. If you have a partner in business and we are partner, you are an expert,
can enjoy partners and everything. If you have a partner, you may want to consider having both your names in your email signature. I have started doing that on mine just like sharon jeron.
I guess you did that forever on yours. I just started doing it, which shows that you are smarter than clearly you are. All right, remember we told you about slide 34.
We’ve gotten to slide 30 for everybody. If you can write bullet points of what is important about You can write, you can do that. Your name,
you might get discovery call or how much experience you have or how you save somebody’s time money. If you can get your points down and bullet points, then you simply put them into this,
blah, blah, blah, blah letter. And you can mail this out. I was given that this was sent to me originally by somebody that he’s a book coach that helps somebody write their 1st book and I thought it was brilliant.
So I called them. And in our conversation, by the way, I called him because his direct mail piece worked and caught my attention. And from our conversation,
he said, you know, you’re, you’re beyond me because you’ve already written re book. So I’m not really, you’re the right person for you. And I said,
what can I, can I share this with people? I said yeah, just don’t tell them where you got it. I still don’t know. I back by now.
I don’t think marketing. I’m no kidding. I would have promoted him hundreds and hundreds and hundreds of people. I know it’s silly. So he wanted it.
That’s right. So you could create the blah blah letter. And you could send that out. If you put something in the envelope that makes the envelope bulky,
your hand or something and again, resell promotional products. But there’s lots of place you can get from a product. If you make the end up a little bulky,
much better chance of it be bent. But who couldn’t do this, could you type, blah, blah, blah, blah. Could you do this in an email as well?
You could, and I have it as effective. I would have to test it more. I’ve only done it one time and it was too small. A small sampling,
i never went to our entire list. I would x do more testing on it, but it went to it was a pre boot camp letter. We could judge that.
It’s actually now I just thought of this. Sorry, that’s an artist. You know, we’re switching c rooms, customer managers, and this might be a good time,
you know, blah blah, blah, why are we switching? They don’t need to know why we’re switching blah, blah, blah, we’re switching here’s the link.
And here’s your bribe. If you do have a good idea of What you just witnessed was shared and I haven’t earned coach and We are when we teach webinars,
we, we teach our boot camp. We always have a blank sheet of paper in front of us because we have come up and when, when we teach,
we learn. So that’s kind of work. So that was slide 34. I think I’ve just proven to that that you can do it right. Awesome.
It could be your podcast opening and I want it we’re, we want to play you a couple things. One is the opening to our what we used to use for our podcast.
And another is one of the ads that we created. So this is, this is the opening of our of our podcast. Sure.
It’s true to be self evident divorce, who are in 7 years ago, asking what your country can do for you. Just do it. Where’s the beef?
And if you’re a wretched last more than 4 hours, these famous phrases make you instantly think of a message. How are you coming across to your customers Or marketing experts,
targeted marketing tacticians that develop and deliver your message right to where it will be most effective marketing checklist. radio show books and seminars, the make it simple for entrepreneurs to get a leg up on their competition.
And now lies from 4500 feet above sea level, surrounded by the powerful red rocks that don’t air was on age and sharing. The So that was that that was the opening reuse for our the 1st $240.00 episodes of our podcast.
And what’s really funny is even now when I hear that that man hands on, on the radio, i know that a minute and 13 seconds and I have to be ready to talk.
And we knew that with that, when that music starts, did you feel like that? I still didn’t actually be ready to talk in a minute. Because otherwise there’s,
there’s nothing worse on radio than dead air. So that, that was the opening so that, that came from something I wrote, sent it into the radio station,
and they had robert trigg voice it and they put out of the music that we said. So we’ll show you how we purpose that in a minute. And this is one of our favorite out Everybody knows that when dorothy had town and the 1st thing she had to do is figure out how to not get blamed for that dead.
Which under house, since at which his sister made dorothy target market of why miss gale decided it was time to hightail it out of there. But where to go.
luckily she was put on the right path, a yellow brick pad, which brought her exactly to the person who could help or if you’re wondering where we at,
you are creative marketing solutions are going with us. You need to decide in a story, are we making you? dorothy? Are sharon and hank you are,
you are created the path you need to follow to increase sales. Is the wizard your target market? ever been to easy? In this story, your competitors are willing to red and white stripes on your business as a house,
and you lost creative is tornadoes. That helped to land perfectly. And then every month can pay to take the tour through doing this house because it was such a special place when she drastically increased sales to rest.
So just a very to we would like to invite you to see how I tornado operate. Go to the box full of marketing dot com. That’s a box full of marketing dot com.
Pick a free marketing assessment, and we will also give you a free phone evaluation if you do on the right road, yellow, brick, or otherwise.
You’re going to take you over the rainbow and teach you to avoid the flying monkeys who want to see your dog. I mean, sales. Go to box photo marketing dot com.
And you will see, and the best thing just like dorothy, it costs you nothing to get to the emerald city. You live creative marketing solutions, your small business made bigger.
So that’s so that those are 2 bits of content. And I want to share with you how we’ve re purpose that them to use them over and over the opening to our radio show.
Whenever we are introduced to speak on stage, that’s what we use. Kind of kept, gets the crowd interested, you know, get them into it and they’re already there.
So we’ve used that over and over and over and over again. So the time that I invested in writing that and rob trade took to voice it. And there we even,
we had a contest on Facebook, which piece of music should we use? So we repurposed that entire thing over and over and over and over. Now the dorothy part,
that’s even more fun and, and I mention that here because you click. Thank you. We’ve re purpose that is an elevator speech. And that has led to goldilocks and cinderella and so white and some other fairy tales turned into marketing tactics.
I mentioned this because you could do this to very tales lead to a lot of wonderful visuals in people’s mind when you heard dorothy gail right away. It’s like,
oh was your boss. I get it. The visuals that you allow people to create in their mind are very powerful pieces of content.
So those are just 2 things that we use. And honestly, you could, you can do that as well. The fairytale part and there are dozens and dozens and dozens of fairy tales that work.
Is it not work? I don’t know. I target time. So what about your voicemail script? When you are calling someone and when people dial into you are,
do you have an offer on your voicemail script? Do you have, do you have a call back call to action when someone calls you or, or are they getting that electronic thing that you never bothered setting up your voicemail for just they don’t hear your voice.
That should be. If your voicemail is set up and its the electronic of your voice, you should you should switch 7 right away. Yes or no?
No, I just have I’m, I have a cat on my lap and I have very few places to put my finger On a lab. Yeah.
rough life, ruskin life for a cap. Also when you’re leaving messages for people. Do you wing it or do you have, have you are out in advance?
What you’re going to tell them? We got a referral this morning from one of our partners training partners. She was on Facebook, you know, and accountants group.
And one of the accountants asked for help with the marketing person. So she edified us and said, you know, I’ll connect you. So he was expecting her call.
Now I knew I was going to get voicemail. So okay, what do I need to let him know? I’m calling because sandy asked, wanted us to connect from your Facebook group.
We’re here to help if you’d like 30 minutes. Here’s our schedule link, or here’s our toll free number. You can contact us either way. Would love to chat with you,
looking forward to it. I knew what points i needed to make, how we could reach back to me, and where the reason I was calling. So do you have those points in advance?
Do you know what you’re saying in your inbox? Now, earlier today I, I picked on the person in his inbox and she was ready. I asked her 1st,
but are you ready and how does your zoom box look by the way People are going to, to look at your box. And the question that they ask is,
okay, and this is what you want them to be. Are they making over 800000 or under 800000? Now the zoom box that you’re seeing on your screen that is,
I think that’s one of 4 riley’s group. And one of the master things we work on that mastermind is, how are people coming across? Is it a clean background?
We suggest plain background, this is an actual cloth, it’s not a virtual background. Yeah. And if you will help, again with video, all the video stuff,
we have some free video webinars. Again, your marketing advisor, dot com. The schedule for July is already up and we talked about that quite a bit.
What about your inspirational social media means? You do have those right? Or you will now or you or you just by using stuff you find that other people do?
Are you creating your own? You don’t have to be a graphics, whereas i use crowd drawn. I use illustrator, but because he is a graph,
yes, I am not training. But there’s a free online tools called canada that takes a little bit of time to learn it, but you can create all sorts of neat things that’s free.
So you can create your own. inspirational means taking the quote, you know, favorite quotes of yours quotes that are yours. You’ve probably seen already on several of our screams.
There are quotes that are sharon’s quote, unquote, no. Having your own coaches is really important. As you can see here,
we back me if we just said that one, even while we teach, we learn we always have a blank sheet of paper with us when we are teaching on stage and to get the results your love look ahead of your schedule to focus your activities now that came up when we’re talking,
we’re teaching a followup webinar and share that just came out of your what 2nd our real quick make sure we are. We’re videoing it and the one on the right.
If you stay ready for opportunities, you won’t have to get ready when they’re offered your brilliant rock. I’m married off And you have promotion.
Social media moves. Sometimes you just promoting you the one on the right. We’d love to use during the 4th of July period. So that’s about to show up on our social media pages a lot.
And the one in the middle, that was I got that idea from a tooth paste, add It to fresh air to face that word that the actor was doing that and they had their him.
I said wait a minute. That concern and marketing thing. So with marketing, we cover all the angles. So what, when you look at ads,
in fact, I can help you do this in again in July. This is on the schedule. We teach, we show you a whole bunch of ads and how you can for free and really easily turn them into social media.
Me. So next week, next week, again, your marketing advisor dot com and, and that webinars there Knowing what you bring to the table. So you turn those in to me and so again,
that’s your content. Your testimonials are social media. When someone’s nice and after tag give us a testimonial. We use it over and over and over again.
Over and over again. And 10 are good testimonials. One is, is goals, we prefer the capture by video, but here, here are some on some that were done on in written form.
I think all of these are on a line of all that social media. I think you are correct. Yeah. So one from habitat for humanity, one marketplace payments.
Now the easiest and most valuable use of your content creation time is for you to have a blog on your website and continuously add content. I just lost half the room because when I said blog,
this is what must you. So it’s not that difficult. What’s, what’s hold your hand here. We’re going to, we’re going to walk you through this part.
All right, let’s simplify it. So when we’re writing there’s all sorts of ways that we’re creating content. You’ve got 280 characters for a tweet, or 280 words can be a post on your social media.
If you put several of those post together, it can become a blog. As we’re looking for, Well, the official number from google, is it 3 to 5?
Correct? 30500 words. That’s what they want. But they’ve been saying that a while years. Yeah. So we would suggest that your blogs be $400.00 to $600.00 words minimum and I’m going to show you How you,
you already know how to do that. On the next slide, i think I’m going to be showing that to you. And if you have several blogs about the same topic that turns into a free report that you could offer on your website,
your, your office is yep. We have several different options. In fact, this webinar came from a blog post that I wrote 26 ways to, to repurpose your content.
We’re not talking about all 26 here. That’s the whole blog is on our website. But that’s also a free report where we’ve added other stuff to it.
So that the time, now I didn’t sit down to write that blog at one time. That blog, evolution. It was, it started with about a dozen and,
and I thought, you know, I’m not ready to post this yet. I’m just gonna kind of leave this over here. And I just kept adding to it and adding to it.
And once I got to $25.00, you know, I figured out what I gotta figure out, one more. Don’t know why it’s just 26, just seem to be the number.
And ok we at $26.00, dad was ready to publish. What on the blog and also turned in a free report also turn in this weather. So the time that I invested to do that has been worth is worth more and more every time we do this webinar.
It’s that time that I invested. And notice I didn’t suspect the words we used to market to promote ourselves. The conversation we have with our subconscious is really important.
So the time I invested to right is worth more every time we do this weather. Now if you have 50 blogs that are roughly the same topic, for example,
we have over 50 blogs that had to do with sales. So those turned in your book plus new content marketing checklist for sales. A lot of our blogs have to do with marketing tips.
We’ve got 2 different books and marketing tips. There is the marketing checklist of the marketing checklist to marketing checklist. 3. It already exists. We have,
we had other books we had to write, but I know that between your hard drive and my hard drive, there’s enough content for another book. It’s not like we sat down.
Yeah, you want to movies, you see why blank screen blinking cursor. I have done that. Yeah, I have, but not in this case,
not in this case. And there are also surveys. So you can turn your clients and into referral sources, the better you are service. So why should you block?
There’s a whole bunch of reasons. It gives you credibility with the search engines. When someone type say, let’s say someone typed in last year, this is an important one.
How do I run my business during cove? It we happen to have a blog that we can’t, we’ve kept adding to. It now has about $20000.00 words.
It lives on our website. Back we added a button on the front page of our website, said coban 18 because we saw a lot of really large companies were doing that last year to let the public know how their company was relating to cover and much since most of the searches last year and the 1st part of this year had to do coban.
You’ve got extra brownie points with, with their search engines. But if somebody is typing in how to use video on, on social media, they’re going to find a couple of our walks.
So we’re building credibility with search engines as a if somebody is asking for marketing help where one of the trusted sources you can send them to. And here’s how it works.
Google is looking to deliver a positive outcome for the people that use their schedule. And if you help google, do that, use your website, gets ranked better because you’re helping them.
So that’s the way it works. While these are free, you get credibility with clients and potential clients. Before someone hires us their coach, most of the time they can throw aside,
they’ve gone to our blog, they’ve gone through all the video testimonials, i’ve seen, you know, what people say about us and it builds authority in the marketplace.
We ended up as the marketing experts on a video series with brian tracy because the producers read our blog and they contact us the same thing. We blogged on the huffington post.
They looked us up. Now we came to their attention and it sharpens your skills for being an expert at what you do. If you know you’ve got to write about it,
then you’re always thinking in terms of what the content to me now kirsten is going to write blogs on different dance moods because she works with people moving their body in the right way.
She’ll do 2 or 3 different blogs on how to warm up, right? You know, different times you know how to warm up in warm weather, warm up in cold weather,
how to warm up before you walk out a warm up before you dance. And these are all if you’re injured. Yeah, that’s oh pearson rugged that one down.
I don’t warm up if you’re injured. I got a good So that one idea how to warm up. There’s 4 or 5 different blogs that are all going to be about 500 words,
600 words, and it’ll start to show her expertise. And then it turns interfere report how to warm up and you know how to warm up to move your body.
You see how logging your you’re creating content a little bit to the time. Then you can share a link from your website, log to your social media with a blurb that says this is,
this is what we have a new blog. Come back to our website and check it out. And it sets you honestly, it’s going to set you apart from your laser,
get better because most of the, we’re not going to do this. So give yourself a high 5 that you’re here and give yourself a hi fi that you’re going to do it.
And this is not hard. I’m gonna prove it. If you went to, to school in the United States, you were taught how to blog at a very early age and I was taught how to blog before the Internet existed.
We always had to do reports, a book report. How many power paragraphs, 5 paragraphs here in adoption, then 3 supporting points, then your conclusion,
which was really just rewriting your 1st point to begin with. Oh my God. It’s a blog. If you are like me and very, and like to write a lot,
then you wrote really small so that you did it on that one page that’s about 600 words. If you were, why did you just finish the assignment quickly?
You’re a big and that was 400. So you were taught a blog in school. Now all you have to do is that a 6th paragraph, a call to action.
Tell them what to do next. You don’t want to just leave them with. Well that was great. Now what? Yeah. And your call to action.
Most of the time are called action. It’s isn’t say, hey, would you like an extra half hour to talk about this? How you can do this?
Hey, we go to how to get there faster, dot com and get us for our call to action is almost always the same. It is. So almost always the same that I have that last paragraph in its own word document.
And what I’m finishing a blog, I just go to that word document, pull it out, drop it in, and I’m done. It does occasionally change occasionally.
There’s what the blog is, a is a checklist. You know, if you want a PDF than what your information here and we’ll send you the pdf.
Sometimes it’s, you know, if you like more information, there’s a webinar or right to sometimes there is something else. But most of the time, it is scheduled 30 minutes with us.
So I have a question, did this, did a light bulb, just go off or sorry, if the were, if this light ball just went off tech light bulb in the chat.
All right, so now we’re starting to right now. What All? Oh, in person. Good cursing. You’re taking notes on that warm a blog thing.
aren’t you? Yes. I got there. Just writing them bridges. They’re just giving Oh, excellent principal session is excellent. F A C. It’s S A blog is just another word for essay.
So now that you’re writing, now what we want to repurpose it. And just because you created it, once, does it mean you only have to use it in one place?
So here’s an example. Remember this from 6 lives ago? This was the slide 6. The easy and most valuable use your time is to take that blog.
It could be, you could be a guest blogger on someone else page. I Yeah. Let’s see, give an example. Oh, we just invited somebody to guess blog on our page.
They had some really cool content. I said wanted to check that up and send it to our block In a year or so every year.
So we go through our blog and we’ve got way read a lot, blogs. We’re in the process of going through and updating it. And almost every time when I update of blog,
i’m adding 50 to 150 words. Taking out old info, adding new info, making sure the links work. So this, by the way, the slide was repurposed and that was kind of fun to right now,
we’re starting to write off. Then you get to syndicate your, what does that mean? It just pulling up your blog on your website is not sufficient.
You might notice that if you put a post up on social media, it’s not sufficient, right? Not everyone will see it. Do you kind of need to what the Internet know which they are?
Show? In fact, if you go to our blog and in the search bar of our blog, if you type in syndication, you will see a blog that we did with are many,
many steps on how to should the kate, your blog. What, what the steps are that I go through every time we publish a new blog in order to let the Internet know that it’s there.
All right, let’s, let’s talk about this in terms of numbers that took you an hour or so to right. What hours of the day, I just log on to the cation you.
Yes. Ok, Yes, I did write it. And now we’ve talked about that blog. So that gets more people to read the blog. So every time we,
you know, someone reads that board about syndication, the time that sharon invested in it is worth the time you invest in, in creating content will become some of us valuable time you ever use.
And you, when you’re creating content, you are doing things that your competitors will not do so you can enjoy money that they’re never going to have Can be content for your podcast.
We have written blogs that became topics for different podcasts aren’t there. It’s Tuesday at $315.00. We’ve got 10 minutes before the start. What we got. Now look our blog.
Ok. What did we written lately that we can talk about on our podcast? Oh, here we ouch. Print. There we are. Yeah. The other way.
We have talked about things on our podcast that we can get a transcript of it. It becomes a blog. So that pod cast, the time we invested in creating the broadcast,
becomes more valuable because the content count and we’ve got 240. Now it’s way more than that because you know, 280 or so episodes of our podcasts. We could go through those and take our favorite interviews and turn those into book business tips from business leaders.
We would not have to do a lot of writing. We’re just repurposing this scripts. The transcripts Are free reports.
We have a social media cheat sheet that we do every year. We update it with the right sizes. We have a report and easy marketing tools that will help your business during co good back that discover 10 proven steps.
Turned into 1010, proven ways. Instead of 10, that was a report that we created in the cabin they came. Can Have you noticed that I am not I choose to prove it every time our ours are speaking coaches.
So I’ll get, I’ll get this in what you computer. We created a report for our clients that was going to give them ways that they could market their business during cove it because when last march,
when kobe to hit, we had to change the direction of about 40 or 50 different kids like that. So we didn’t have downtown during cove, it we were,
we were really rather busy. So we wrote this report, some of the things that we noticed were universal for almost every client. And we put that into report form and sent that out.
And then we know, well there’s more than 7, there happens return, so we wanted up to 10. And then we made it for your on our website.
So people could opt in and get that content for your social media.
Most people that come to our social media webinars, again, your marketing advisor, dot com and see our, our webinars on social media. Most of the time they’re,
they’re concerned about posting every day as, as you sure. Is it. Well, what do I post? Go back into your blog and go back to your create.
Go to use can create a name of one of your quotes or, or for a quote that you really like or that video that you used on your blog.
You can also post the video by itself on your social media. And likewise content for videos. Every one of our, one of our blogs has a video that goes with it because you get extra points,
se, oh, I search engine optimization ones. If you are adding video to your website, 2 thirds of people prefer to gather their information by video.
So therefore, s C O points come faster if you’re using video. Again, the whole webinar that your marketing advisor dot com, we can talk about that more in depth content for you to tell me or write down youtube dot com slash new off creative.
We’d love to add more subscribers to our channel. When we add content, you will know about it if you subscribe. But this is, this is where we start to add all of our lives.
If lives on our youtube channel, we would suggest this is a point. When you shoot a video, keep copy of it on your hard drive. We’ve seen you tube channels disappear,
whether it’s on purpose or by glitch or, or whatever. You don’t want to lose our content. Every one of the videos on our way are you channels been backed up and then it lives on our hard drive and it also lives in a backup service if in the last month or 2 of our friends,
one of our lawyer, it’s a great day to sue dot com and one of my friends from college, they both had their facebook pages hacked, and they lost marla last 12 years with the content she hadn’t backed it up emission back up every social media channel that you have,
you can back up just as google how do I back up my facebook page? How do I backup what it’ll tell you. Now, I’m going to give you a couple of other chips.
If you, if you’re looking for something really cool, the post on social media, if you could, if you send me a friend request, my web,
my facebook page insurance with pace pages, they pretty much exist so that our clients can find things to post on social media so send a request and then you’ll have access to all of our stuff and you can just share from there.
Feel free to do that. Your content becomes content for your book. Just the final one is that one of the know this is the,
this is the next to last. It has been updated. That’s one more. I didn’t think that was the final. Yeah. The, the, the partner and everything.
But I’m sorry, I realize you can’t see me what I pointed. starburst on the lower on the bottom right. Yeah, that is now yellow. And we change the upper headline because we have a different forward.
Yeah, so this is right, it’s basically the say it or right. Yeah, it is. No, actually no the right. I thought it was,
this is the, this was the next to last final. Anyway, pardon us? less than one percent of the population is written about And what’s interesting about books is that if you keep track of this,
when you are watching any interview show, they’re either famous author famous actors or the author of the new book or the upcoming book. Please don’t think that you have to wait till your book is published.
You need to go on podcast, you know and be interviewed. You do not. person on Monday, talk to us about that. We’re going, we’re going to show you,
you’re the author of the upcoming, but we’re going to talk to you about that. So, this is, this has been a little time out when it comes to writing books because We’re,
we’re convincing. You to become part of like a half percent of the population about that little write books. People want to hire the person to book the subject.
And we’ve written a lot of books. We’ve gotten half a dozen, so we’re not saying that most of the time ones. And we’re not looking for warren peace.
We’re looking for your blogs that are 402600 words occasionally. Ours, our average is a little over a 1000 words. And your blog, your book and make it made up to 50 those and it doesn’t have to be a point type.
It could be 10 or 11 point type. We’re just looking for a little book of about 96 pages. 96 pages is what you need to create a spine.
It’s not 96 pages of content either by the way. No, there’s a table of contents. There’s the title page there is the copyright page says the dedication page.
There’s the about the author page. Yes, christian, it is so dual. And what’s really neat,
you’re going to read you are, you are just this still happens. We get the proof copy and, and it’s always like, oh my God, yours look because the book and people will read your book and they’ll finish it and,
and when you start creating content, the hardest book you’re every right is the 1st one. The 1st book took me the longest amount of time and each other book,
except for the book that took us a while. I was a work in progress, but the other 5 they’ve gotten faster. It’s a far more legal based book than any internal mon who series and here’s the neat thing.
Our, our speaking went up. Now we’re doing this for free, for, for you might have invested a bit, but yes, it goes to scored to help their admin and overhead cost not,
not to us. One of we believe in sporting nonprofits and score is an amazing nonprofit that helps entrepreneurs get better. So please Keep supporting work. Yeah.
Go into more of their events. There’s, there’s a lot of things that, you know, whether there’s a day that we don’t do financial round raymond,
since they’re some really cool, especially score of l. m. And they have, they’re just way on top of it. And it’s a really effective marketing tool.
Our books are one of our 2 or 3 most effective marketing tools. They have gotten us interviewed and all of these publications and it’s, it’s really company.
We get calls all the time by recorder. So you want to open up Your content gets in the news.
One of our clients, happy to see that we were interviewed and USA today and he posted the me, you know this, he posted a link and tagged us when I got that begin content,
which we have now shared over and over and over again. Because when you get into usa today, The one we’re really trying to get into really want to get into wall Street journal.
I’m, I’m just, I’m, I’m haunting the reporters from wall Street journal. But in the meanwhile, the, there’s a local newspaper that needed content.
Do you think I wrote that article fresh? No, I really didn’t know. You know, it was an article about how to pivot your business during coping.
I took it off of our web, off of our website. I wrote some of it so that it wasn’t yes that was more newspaper and passed it off and then she added taking sharon,
you off our business coaches at the end of it. She, she gives us, tells people how to track us down. So the time it took me to write that 1st blog is worth more because I got the paper.
So you’re creating content, knowing that it’s going to be used here and over again. I get, I get really excited about this because every time we create content of some sort,
we know that it’s some of the most valuable time with reviews. It can be content for your final products. Here’s, here’s how our slogan is. If everything happens for a reason,
be the reason things happen. We put that on t shirts and we give that out in our boot camps and give them all the time. We have another saying,
you know what, my clients all want to help me. So we turn that into a T shirt and we give that out. We put our slogan,
lots of different things. Bottom right, or the bottom center. You see an I pad case. Again, our slogan is there. It’s on the market on all sorts of things.
So you can use them on your promotional products over. So I have an important question for you. This is a, are you ready for one of the most important tips you’re going to get to that?
raise your hand, are you? Are you type in the job and ready to hit the reaction and the one c J gives us a raise. hand.
Good. Yes. And crystal one more. There we go. Robert. You’re going to have 5 jerry. Good job. Ok. So This was an arc,
the association of something, some retired person. Yes. Now you know that aarp is not a non profit for the good. Have seniors, right? It’s an insurance company with really great marketing.
They put this name on social media, being a caregiver doesn’t erase who you are. And the question is, what other than family caregiver best describes you?
Now when I found this and took a screenshot of it, 4800 people had liked or comment, you know, had liked it. And there were 1100 comments and over 300 people shared it.
They shared and insurance companies mean sponsor a sponsored ad What was a our key really doing Here now?
We know if they were in person, we would ask you to raise your hand and we go round robin. I’m going to share this with you. They were gathering other terms for family caregiver search engine optimization terms,
terms that they could use to talk to target you. They went through those 1100 comments and they said ok, what are the top 5 that people use over and over and over again?
Well, we’re going to start using those to attract people. consider them certainly, caregivers. Who need to get insurance for their senior parents. I saw this,
it was, this was a sharon committee or come in here. Can you hear me or what was this was your research brilliant now. Ok, i will marketing gig.
I have marketing a D, D Y, the sheer beauty of an ad. Getting that many comments that were shared and shares you can get your ad shared.
Wow. What, what you can do this, and you don’t even have to do it as an add. You can do this on your business page,
right? You can ask your audience why other than whatever you think it is. Do you also call yourself view your own keyword? research is no reason why you can’t replicate this.
For example, person. What do you think of when you, when you read the word dance Let’s gather some keyword shelby.
Who else who else wants? Once an example, type in the chat, what do you do? Even give you order to To,
to, to, to, to Can really ok, shell just clothing and why, where you could do the same thing for parents. Right? What other parent you best describes,
you know, what was, what was your favorite thing to wear when you were 7 years old? And you start to gather the things that, that they a light.
And then you kind of put pictures and makes people start to think about them. Yeah. That by the way, I hate it overalls. There is a photo of me.
That’s another One. I’m like 5 years old and my mom had these overall, there were shorts. The shorts and the overall and they were applied and I still remember school reaming every time she wanted to be put in those.
So what understand crystal for you? I would, would have, i’d probably share that any get it starts me thinking i’m thinking of children’s clothing and it gets me relating to children’s clothing.
You could never have enough ones is yeah, I where I Could say I would encourage your try your audience. Just share photos of their favorite. I were i’m sure what comes up for me is I’m curious how many times,
how many people are going to share an john image. You were here in a restaurant. You’re up in berkeley for sharon’s answer. It is Richard. When of this restaurant,
and as soon as he walked in, I saw this dude sitting at the bar. And the 1st thing attracted glasses and I walked up and I said,
because they’re really cool glasses, what kind are they? gucci? Their $500.00 without the lenses i have. I have to take yes. You but don gone their hot yeah.
Was either products. Can you get a little more specific, robert? Because there’s, there’s, there’s a lot of food products, you know, depending on what you sell,
what’s your favorite desert? What is your favorite? You know, what, what category get people to start relating to, to what you do. What’s your favorite thing to cook?
What’s your favorite? Quick restaurant recipe. What’s you know if you had to impress somebody for dinner? What would you cook them? What? What were other than chef describes a cook afternoon?
She’s a user cool, awesome. Cool. All right, so here’s how you can improve your s. Yes. And this is why it’s important. There is an awful lot of stuff going on every minute of everything on the Internet.
Yeah, I 1st and you are absolutely right. The reason, the reason why this ada, so shareable. Something you mentioned in the beginning emotion. Yeah,
yep. It’s, it just, it’s brilliant. One of the, it’s one of the brain things i’ve ever seen on social media and, and I spend my damn social media.
But there, this is, this is some of the stuff going on every minute. I’m amazed anything that any of those ever put on social media or I’m amazing,
ever get seen. Now I know our stuff gets seen and we are active on social media. Each of the platforms, where are harriet hang out? We’re active on them every day.
We hang out on linkedin, facebook. More on instagram now lately because of club We’re not on.
Well, it’s not on to clarity answers there. But we hang out for our harry, you know, so understand search and search engine optimization. And it’s how people find your website it’s,
it’s that big. I’m here. So I think of, you know, here’s a who and the hard part is that a lot of the rules change.
Wow. You know? Yep. And I’m going to, I’m going to put this out there. Now. If you’re paying a couple of $1000.00 a month for search engine optimization,
make sure that you reach out to us because they’re, they’re screwing you, they’re far more affordable way down. There are 2 types of sci. What is,
is to be captured worldwide. That’s a lot harder than if you’re just trying to be the big fish in your local pond and it doesn’t actually to be local to you as long as it’s local to your ideal client,
your most profitable plan. The money there was the sports training. Any idea how I can create a need for my services post it? I heard a really cool one this morning.
Have you have you put on the cover 15? Do you want to get rid of it? And I don’t know if that was kristen or I don’t know if kristen or somebody else did,
but I thought it was really good. Yeah. Have you been on the 15th and you can pictures of before and after and, and some of the exercises people can do to get started.
Does that help or 15? Yeah. Yeah, that was yours. person. That’s brilliant. I’m telling you she was, she was like, I or this Here a few ways to produce more effective s C O.
We already talked about quality content, blogging, you know, $500.00 plus words. When you’ve done your keyword research, what are your harry? It’s typing in,
just find you. Then you start writing blogs about that. We have some of the things that people type in defined us, our business catch. Now,
ranking for the term business coach. Rather difficult because there’s few business cards out there. But we, we dig deeper into it and they’re really looking for it and we use those,
your sites gotta be mobile friendly, which means when somebody looks at your website on their phone, it has to line up on their phone. It has to adapt to this to the screen.
And when I touch your phone number, it’s gotta be ready to dial the number. I’m amazed at where we are right now. Every week, we have people that go to how to get their faster dot com.
We talk to them for a half hour looking at their website and their, their website isn’t, isn’t adaptable, nor responsive. And, and I’ll share this.
Most of them are using those free web site tools. persons use it for a little while longer. B S.
C O for all those tools that you see advertised on television for you know, nothing. The fcl is mostly designed to get the more people to invest a little bit of money every month isn’t really designed for you.
And there’s about 400 things. We sat down last year, we went to orange County, we had a chat with our, our su guru. And he said that we’re to,
but he’s, he’s one of those folks that Google calls and says, what are you doing? And he’ll explain to him they go, wow. Ok if you’re,
if you’re here within the rule, we invested 2 days at his place. We were masked up, and then distanced and were in his backyard. He went through a whole bunch of s.
Yes. It’s Gary. Cool. When you start to get used to doing everything from an S point of view so that the bad news is there’s no key to perfect marketing success.
The good news is that door is locked and we want to get you through the door. We want you to remember your prospects or dial in your radio station,
its radio station, w I, F m. That stands for what’s in it for me. So all of your content, not about you, it’s about them.
And what this goes right back to the beginning in the psychographics. What pain are you taking away? If you take away their pain, they’re going to run you.
They will run away from pain faster than the torque. And so you just learn 29 ways to create and use content and generate more sales. So what’s next question?
How many people had a break today? How many people learn something new? Type it in the chat. Yes. Know, maybe you saw your grade coming.
You can raise your hand jannen. C, J have their hand up. They show you how cool. Okay, awesome. And it was worth doing this.
Yeah. katrinka awesome. Thank you sir. You’re still start. Okay. So here’s your next steps. Because if we got you draw us and then tell you what to do next,
that’s kind of me do you have a marketing budget? And in this case, we’re not talking dollars. We’re talking time The time that the that you invest in creating your content has got to be scheduled.
It could be, Yeah, I have a favorite time to write. And quite often that, you know, one of my favorite times is a Saturday morning you know,
sure. Go take a walk and say, all right I, I have some, yeah, I need an hour. I’m going to do some writing.
There are a couple others have to write as well. I rarely use prime time during the day, but there are some times I love to write and I’ll walk out time example.
I will have notes on what I want to write about and you know, some, some bullet points. And quite often i will start by shooting a video talking about that subject.
Then I’ll go back and listen to the video and write down. I’ll start to flush it out. I’ve also none of the other way around. I will write it out,
edit it down, and then shoot the video that goes. But I budgeted the time. That’s really necessary that you do that. In order to do this,
you’re going to have to get really proficient with a few tools. Do you know how to shoot a video with your phone? If you don’t do it or do you have a video camera?
This is, this is one of our favorites. But the best camera to use is the one you’ve got. You’ve got to know your sales funnel and that’s a marketing term in English speak.
Your sales funnel is what’s your sales process? How does your hairy your penny lane walk through the process of going from learning about you to actually buying from That?
What is that process? What are they going through? What decisions that you got to get really good at social media? Because actually you also get really good at your WordPress website and we kind of put a block up there.
If you don’t know that you’re in about 2 slides, we’re going to show you how to get some time with us to do that. And you should have a marketing list.
We called the 1231 Why it’s not a top 10 because there’s 12 months in here.
And that means that You’re going to put them sort of in order. What are the 3 most important of that 12, that’s the next quarter. And then I’ve got 3,
what’s number one, that list will change our book partners and everything coming out on our 30th wedding anniversary next month. That fat at number 11 or 12 for years.
So it’s important. We just never got to it because, you know, I said other things are important and other things would, would some things get crossed off the last one book that crossed off the list and that it got replaced by another.
You know, the h R book was, was sad, it number 2 for a while. We finish the h R book and we had to do it because sales and sales because don’t we do the social media just there were things more important than that book.
It was, it was always how you want to do, and then I was in the club house room and it was in a book called us about books.
And my subconscious took over darn that subconscious and talks. It was in February said, you know, Yeah, whatever is which is going to be about how couples work together and partnership and they were like,
you know, they can upgrade relationship and still have a good works together. And it’s going to come out of our 3 wedding anniversary, which is July 21.
I did not mean to say that and I looked at who was in the room and called house and there were 3 clients and there was like, oh crap.
They heard me say that bad? Yes. What? So that moved up to number one, like number one with a bullet, it was ok. What are the 12 steps we get through to get this booked up?
One of them was we had to connect with our editor who’s been trying to retire. We’re now the last author she wants to play with, evidently, grandchildren are more important than us usually usually where the last author she wants to play with.
And when she said, yeah, I’ll do this book as I thank And I think we’re going to get 2 more books out of her if we can get on a more delayed.
So your list of things and you use this list because let us say that you had an appointment scheduled with a prospect and that prospect sent you an email.
Hey, I need an extra 30 minutes. So now you’ve got a gap in your schedule working list. You need what’s the best and highest use of your time.
Look at your marketing list. If you’ve never blogged, you might want to put blog, right? My 1st blog number one. And then after you get it finished,
it considered number 2 or 3 because it’s never going to leave your list, creating content of one sort or another will never leave your list. Because it is,
it is the most one of the most profitable things you can do to build your business. Any of these are challenging. We’d like you to get help.
You’ve probably seen this u R L. It almost every screen how to get there faster, dot com. One of the things that retail score is because we can’t do these in person.
Normally when we, when we’re doing these in person, we’re able to answer questions easily in a face to face setting. But it’s harder to say. So we’ve said what anyone that goes to that u R L gets us for a half hour.
There a couple questions and it puts you into our calendar. So you go to how to get there faster, dot com. Some of the things we’ve dealt with there.
If you have questions about your digital online footprint, you don’t know what a digital online footprint is and they want to go there and figure it out. If you want to easily make more sales,
we have set up social media pages during that half hour. We’re looking to help you press the easy button for a lot of the things you do. You’re not sure how to set up a budget can do that.
You’re going to stop wasting time, your money, and energy and sleep over a lot of the things you do marketing, we can, we can get you on the right path and 30 minutes.
quite often. You’re also going to get an invitation to come to our boot camp. We are going to do these in person santos. I’m. I’m amazed.
hot diggity. We can do that. person. Rob ably west san fernando vally. This is the best guess I can give you at the moment it will be west for the 4 or 5.
The rooms we’re going to use are not large, so we’ll all be able put 14 people in the room. If you would like a free ticket. You are the 2nd group that has seen us offer this we’re going to,
this is going to sell out quickly because the roof is only so big. You can get a free ticket if you put your email address and which date you want.
Yeah, the 10 that if you don’t do this today, right down the marketing event dot com, you can’t get a free ticket at the marketing event,
but you can get a reduced reduced price at the marketing event that com. And that does this. What that website is going to get updated this week,
and so there you go. That’s our, that’s our offer to you. So you get us for a half hour for free. What do you kind of take us for free?
It does the 2 days, the 10th or 11th and area. So I know that that a few of you put your email in the, in the chat which is great.
I have it. I just need to know which date you want september. Nice. I mean, sorry, september 10th or september 11th. Yeah. Awesome.
So if you have questions, look at that. They told you we really am a cat jump doctor. If you have questions, either drop them into the chat or I’m you and they don’t have to be about content necessarily.
They can be anything you need to your questions about for marketing. Now if you want the other webinars there at your marketing advisor, dot com, that question Other questions You can I’m you let us know robert crystal,
donald daniella if you’re still here, which, which is it the mara, that’s great. I need your email address as well. And then I will do that the base for a book to get ready to use facebook for business purposes.
Is that ok alex, do me favor alex? Can you? I have questions. It’s. Is it a book about how to use facebook for business purposes?
Yes. Ok. Now you’re, you’re, you are l says the year. Are you in construction? Is it for that your industry? Yes. Awesome.
Your chapters. You’re going to want a quite a few stories about how you’ve used it. You’re going to actually come back up with I want to back up a 2nd.
What do you, how do you expect to use the book? I find, i don’t know, I started to get on Facebook with the business, but I find it confusing to be honest with you,
what’s all the buttons where to post? When to post? I mean, honestly, I mean, I think it’s almost need a handbook really how to use facebook and what is most helpful to do.
I mean, I understand oppose, but, and blogging. I think for me, I would even have less problems to, to write something. I think I would have more problems to put it in the right box to be honest with,
you know, the weird and the other confusing part is that stuff changes A lot of the conversations with charity and I have to start with the words. Did you just see what happened to facebook?
So writing a book about using it, that’s probably going to be an e book, something that you can update all the time, along with several stories about how you were you were frustrated and how you solve the challenge.
There are what’s cool is it, if you can do it from a construction point of view, how plumbers can use it or, or how the various traits can use it.
Your target audience will, will be more apt to buy it compared to just a book about social media in general. You know, by the way, if you,
if you sent me an email in info at you last creative and say you want to, so our social media book, i’ll send you ours and you can take a look at ours and you might get some,
it, it might inspire you on how to write your own. Just know that that, that, that topic we strongly suggest you to the written version or the printed version will get out of date,
relatively quickly. We’ve had, we’ve had to change things in our book quite often. And because social media does change, in fact, we wrote, we’re going to add to our social media book because it came out before clubhouse.
So now we have to add a section about that. If we’re going to do that, pardon us. I don’t think we need to make a clubhouse specific.
No, I don’t. What I mean is there are now the club house. Oh I get heard. It is. Yes. So and so we should have stepped not specific.
The audio social media page does that help, but also alex Yeah,
certainly i’ll, I’ll send an email for your social media also book. You kinda know what the way they have. Well, here’s the, here’s the thing.
included in that book as a year’s worth of Social media content that has that. That is good.
Yeah. Pretty cool. Other question.
I see some hands up, but I think those were left over from before. But if you have a question, go ahead. And Jason,
i think, I hope you saw the answer in the chat book, 30 minutes with us at how to get there faster. Dot com. You’ll be asked a few easy questions and you’ll get a link to our calendar.
Yeah, you gotta get there faster because most people want to know how to get their faster a quarter. I realize I didn’t say your name and when I was answering jason did,
did people end up calling you jackson because of Jacksonville, did you ever get that? Oh, well, you know, for me, it was like,
hey garrett now really cool, good for you. Or you got to hang aaron handkerchief. Here. Any other questions? Anything else we can help you with What I’m going to guess.
No. Awesome, well that if you are complete, we are complete. Welcome to the end of June. Ah, cope with id is for us personally,
are you in general? crystal? Was it us or, or in general? The in general let’s, let’s start with the, in general, right after her that.
Ok, what does crystal, she was she, the kids call his clothes. All right. Let’s see if we can play kids clothing. Well, you know,
what, before we, we do crystal specific. I want to generalize a little bit because some of you may have that same question. Most of the time,
the things the answer is start with the 10 questions that people always ask you and write one blog listing, all can just the questions and then follow up with 10 blogs,
one answer for each question. And then your next set is now one of the questions that you wish that they would ask you and the right one blog list,
all the questions and then one at a time, answer them in subsequent blocks. That’s the in general. Now for crystal specific, by the way, if you go through that exercise,
by the time you are done with those 20, you will have started making a list of other blogs that you think would be kind of cool to write.
Yeah. I would. Let’s talk about crystal and real estate and jim and, and also because, because it’s going to be the same kind of concept.
So follow me. Or if I saw a designer and outfit or I saw an article about sustainable as relational children’s clothing as white as oh, cool. Yeah,
I would look, let’s see. Let’s see if I found some photos of antique children’s clothing. And I would, I would do some digging and write about who designed it and what,
how they were used and how they were upgraded, how they turned into other, other clothing later on. And you could write a blog about several different pieces that are like that.
Why did children use to wear this? Why do they not wear now? Sort of like real estate, we have realtors and we have architects who will find how pictures of houses or articles about houses that they didn’t design or they didn’t sell.
And they write about why those, how the why they’re so cool in the clothing world, it could be this would be, let’s start Here. Go on social media,
post a picture of, of something your mom made you aware that you hate it. And you could do a tire blog taking those pictures. Here’s your temperatures that people post on Facebook of things,
their parents made them where they hated. And you could just talk about it. So you’re actually, what will happen is they’re going to put that picture in.
They’re going to talk about in the post why they’re going to write it for you. So here’s one other one. If you I don’t, I don’t know obviously because she is your name,
so I don’t know how old you are. But if you don’t know about dapper dan, they needed to go look up dan for Dan and write about that because I don’t think that he’s in production anymore.
But he was awesome as a kid. stereo Ok,
i will. If we are in person, I would have to crystal staying really long. It would turn into therapy for me, telling you I was 5 years old.
I remember who hated those. Those that clothing you get it could be 2 different blogs, right? It could be, Oh, could be the parents.
What is the your parents dress you that you hated and vice versa. What did you wear that you’re so there’s a few different ones, but by all means still good fodder for your blog.
Here’s another really good on. Show me the picture, show me a picture of what you wore in a school photo that either your parents do your parents dressed,
you or you chose it. In spite of your parents, you get to different post on Facebook and start to gather that information is amazing. How many kids are,
maybe not in your school, but I know in my middle School they did this. They left the home with one outfit that mom and dad approved For the fixture when mom,
by the time mom and dad got the picture, it was too late. victor, so what we’re doing is we’re, we are free associated and we’re,
we’re understanding that not every idea will turn into a blog. But if you just let your mind run and you just start writing it down and have fun with blogging becomes really fun.
So I can’t, I can’t wait to, this is just kind of recap, that would be fun. Oh crystal, did she tell me? She didn’t tell me which day?
Which day crystal? 101110111011 was right.
You’re so welcome. You too. I thought you’re Thank you, you’re very welcome as well. Ok fi, j. What is your, what is your kid warm it that you have or vice versa.
What did you make aware that she had not years? Yes. figure it out to the mom. Okay. What is let us know whenever you can Other questions.
What does she not want that? I Yeah. Yeah. What does she not want that? I have. I get everybody here. Her daughter’s 15.
So, you know, We think she’s a fabulous 15, but I don’t have to live with her. Exactly. All right,
if you are completed, then we will let you have the, the rest of your afternoon that we, we still ended up ahead of time. Yes,
they are in d. C. J. Absolutely. And you pay good money job. Those holes are just the right places. Oh, you’re welcome.
I wait, wait, wait, wait, wait, wait. I got that. Yeah. Let me show you something. I just saw this picture.
This is just hysterical way. Don’t leave. Yeah, I don’t know if they can be able to see it. Ok. So this picture says, when you survive a bear attack then hit up your favorite star by redness.
So this is the photo that was on Facebook. She’s wearing these just torn jeans and a torn top. I’m going to be posting that on on Facebook later on.
But I thought that was hysterical when you arrive at the clothing. I don’t know,
we and I know c J went through the we live through the freshly rape look to a flash staff. Thank you so much. Anything else? Alright,
remember everybody, when ever, if everything happens very then be the reason things happen. We will see you at other webinars, go to your marketing advisor,
dot com, and find them or sign up for 30 minutes with us at how to get their faster dot com. We’ll see next time picture in everybody.
This is fun.
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