SCORE WEBINAR: The What, Why and How to Create Your Content Marketing Strategy
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UNEDITED AUTOMATIC TRANSCRIPT FOR
THE WHYs AND HOWs TO CREATE YOUR CONTENT
By reading that you are awesome. I’m going to give a different disclaimer for this than we normally do this is the 1st time we’ve done this with this particular weapon our brand new avatar taken from a book you may remember this so much different.
This is so different a move to have this is there’s stuff in here that we don’t share during group can and there’s there’s some stuff that we go deeper but this is this is kind of camp adjacent.
You’ll see as we go through I have wanted to do this with an arc for quite a while and the entire rationale for this weapon are was confirmed for me earlier this week in a clubhouse chat.
The room was put on the speaker was Michael Stelzer who runs Social Media Examiner. And I got to be I guess one stage ask questions is really fun.
And we’re talking about long form content and short content and what is proper content so. I have I had absolute backup as to what we are doing is.
Completely correct this was one more one more bit of evidence so I was very pleased this is our our All rights reserved side if you’re doing webinars yourself we suggest you have one in these.
If you want our Send us an e-mail Saturday. Every marketing tactic. Every time you create content or create a user market tactic you need content. On a logical no matter what you’re doing you’re creating something that your audience and what we’re going to talk about your audiences in about 12 slides.
Your audience has to consume something so that consumption whatever they’re consuming is content and traditional marketing talk that people content marketing is having a conversation with them. And remember nobody looks your own habit nobody reads an ad that doesn’t interest them this is one of the reasons that when we teach clients how to do ads.
Lesson number one is your logo does not go at the top because that your logo doesn’t capture anyone’s attention it doesn’t make them want to read anything it’s the content that makes them want to look at the bottom to say Oh that’s right get more information Ok we’re taking notes this is a Notes heavy weapon are.
What we are teaching you and is that your sales funnel is a journey that the customer takes to deciding to buy from you. If you look at anything you’ve purchased and if it could be a car one of one of my favorite examples as is and we won’t tell the story now but it’s a lot more that as to how Sharon and I became a 2 Prius family.
Whenever you’re looking at something be you become aware of it you think God might want that and you compare it to others and your purchase but then the sale isn’t over our job your job ours is to create loyalty and advocacy what you want are your clients screaming your praises and your content helps them get through this funnel the easiest way so today we’re going to tell you all sorts of places where you can use content how to create your targeted messages and I’m going to give you absolute proof that you can create content even if you do not believe in your heart of hearts that you can create It was not ever a big bold promise.
And we’re going to show you how the time you invest in creating your content pays off many many ways because we’re going to talk talk about repurposing your content a lot will give you some next steps and we’re going to give you a whole bunch of free stuff now before you leave the slide yes notice the Me mother writes I guess all of those expressions are things that we use constantly and those are all from Shakespeare.
Presses so these are things that he wrote you know 500 years ago and the content is still fresh. We still use it we still apply it’s you know whether that’s fresh so that maybe from We’ve used it all the time.
There’s engine that’s working from as I’m looking at some of them I didn’t know that’s where the Hague Zakk play. So if you’re going if you have questions please do do hold on this is our 1st time through this weather are and you know if you haven’t locked our slides on this one quite as much if you see us do this weapon are again you know the 2nd or 3rd time some of the slides of change because we know we’re going to answer will answer some of the questions you have in the way a little bit about us.
We’re voted America’s number one coaching team for small business marketing we’ve spoken on stages all around the u.s. we turn a lot of want to printers and entrepreneurs last year we had 3 clients that started their business in the middle of the pandemic they all ended the year profitably we’ve written 6 bestselling books already it was a 7th one that is going to launch on our 30th wedding anniversary this July.
We’ve been interviewed by a lot of really cool people too I’m on your screen now James Fallon checked from a.b.c. Secret Millionaire and Kevin Harrington is one of the original sharks on Shark Tank.
That content that video content is on the front page of our website. Our job with our clients is to help you make your life suit your business now if you don’t like your assistant hack hire your spouse instead so much more fun.
At our mission today’s is to show you how to use your content create your content and show you how it’s going to improve your sales. We’re talking today and we always teach that it’s a steady stream of small adjustments and corrections that make a very large difference in your business don’t think it’s just don’t look for that one big thing always look for those little things that are going to make it work your shares getting on a plane tonight to go to do you see to spend Mother’s Day or wrong.
And that claim will not go directly Well the stop in Philadelphia for I do it doesn’t go directly from Phoenix to Philadelphia. Even though you we could draw straight line but there are constant corrections weather makes them go in different directions birds other planes make them change direction and so we’re always in order to get to where we want to go we’re always going after make some course corrections we want to be open to do to doing that.
We’ve been quoted and you know that’s getting really close to 300 now I might have changed over so I’ve been caught in a lot of different publications and a couple times here we do our small business breakthrough but you know now we want to give you something free today.
And this is a video a piece of video content that we’re going to give to you. We do a podcast and it’s in video form and we used to do an hour where Sharon and I would talk and we switch that to be if video where we interview this misleaders.
It’s really a long list of them and it’s 21 seconds roughly. Everyone has the same questions you’re going to know the questions before you answer them we’re going to have your answers before the whole process of our view cast was we were teaching our clients how to be on podcast and answer in a precise and easy manner because its brevity is rewarded and now we do that for you if you’d like to be our on on the podcast we invite you if you want to see what it’s all about you go to the new cast dot com and what it’s going to do is tell you to to really you know to send us an e-mail and ask for it so the e-mail address is down there at the bottom of your chin and the so we invite you to come on what this does is it creates a a bit video content for you that you can then share with prospects and say I was interviewed on the marketing check as the cast check it out and you get to hear quite a few the answers as it was a different sharing for a moment.
And last thing before we take off our next Bootcamp is June 24th $5.00 and $6.00 we only meet for 3 hours a day so if you like your marketing plan put together for you you can go to camp it’s free love to have you with us you can either put your email address in the chat say hey I’d like to come and see what’s working now in marketing I’d like to see you know how a light in traditional marketing tactics work and basically I’d like you to put my marketing plan together so you would do that drop your email address in the chat or there’s a u.r.l. at the bottom left hand corner and you can sign up there as well so let’s get ready for content it’s.
Yet again. Remember we are we are creating messages for our target audience. Everyone is not our customer they’re they’re not they’re just not and the more we can we can image down our customer when we can narrow it down the better our content is going to be because where we’re hammer the 2nd slide we’re creating a conversation with our audience in a way that makes it really comfortable and easy for them to want to raise their hand and say wow Claudia as I see your name there I’d like more information or you know Jerry I want more information or Katrina marketing is the is the is the method of getting someone to raise their hand to say they want to start a sales process with their marketing isn’t the sales process so you want to get on trays or hand and content is the easiest way to do that can you click for me.
Thank you. How do we define our audience a couple ways we split them out by demographics and psychographics like the graphics of what’s going on between their ears and what we know who our audiences are and that that word is plural audiences we’re able to create content for it for example imagine we’ll some people were interested in the book you.
Imagine that these 4 women all are looking to buy a car they’re probably not looking for the same kind of car they’re probably not looking for the same benefits and features of that car so a good questions person is going to message them differently use their He he she are going to create different kinds of content put perhaps in different places to attract them to their dealership and the same thing is true for you it’s quite possible that these 4 women could all benefit from your product or service but you’ll need to create different content different kinds of content in order to attract them to you.
And there are some major demographics let’s take let’s take that theory that she was talking about put it in the real world for a 2nd one of our favorite little restaurants in our area for Chinese leaders and express because they’re the reason broccoli is always good and you know we just like it.
On the receipt that we got was on the left side your screen it’s a did you are free Andriy now that free entree cost of about oh that’s been a dollar.
But they gather all sorts of really great information and there were I think about 12 different slides where they they asked information about our trip and what they’re doing is they’re gathering all of this demographic information is that when they create ads whether it’s for that one store in this area or a larger area or nationally they start to make their ads reflect their audiences.
Because people will see ads and say oh I recognize myself in that ad maybe I should go out and they express is it really that simple well can be.
That’s why when when you look at Disneyland ads almost all families of one sort or another you know with kids it’s rarely be shared and I just going because we want to you know go on the Avatar world.
It’s almost all families because that’s their target audience so this is how Panda Express does it I think this is really brilliant for them again it costs only little for them to gather really good information and if you go to and express take the take there see go this and you can see what kind of information they ask where it’s really fascinating.
So. If you would like our chart we put this chart together it was a whole bunch of different demographics there are major ones you can start to split out who your customers are now share and I we have we have 6 different we call them Harriet’s long story short that instead of the using word avatar we use a red area.
But you didn’t see the other 2 are right and. We don’t they’re not little blue people. Going to have the good tabs it’s a great story. As you start to to split out you know who are my customers and you look at them demographically patterns will start to emerge if you have enough data you start to see wow.
Are they business owners are they all married or are they patterns emerge and then you can speak to those audiences specifically as you’re creating your contest. The other half of that equation is what’s going on in your prospects mind.
People don’t buy her logical reasons are buying her emotional. They will run away from pain faster than the rent or pleasure so what pain are you taking away and you want to talk about that in your concept how are you solving their challenge now let’s pull back the curtain our boot camp that’s to get that’s the marketing plan together.
A lot of people have been working plans so here it is we’re going to do it for you Wrigley take you through you know some mindset to build your business we take you through the whole process of getting your demographics gather and then we talk about a lot of tactics so messaging now so that’s a challenge Well here we’re here we’re here to help you with that.
But the curtain back on. What we’re really doing every bit of content is a sidewalk site. There’s an actual sidewalk so I guess it is taken in the wild we were lucky enough to be in London with my sister her family is in London.
2 summers ago and we saw this actual sidewalk sign I mean while in the wild we are big bang theory family so it immediately caught our attention we thought this is why it will give us a father with some pounds and they would have the day.
To run they are not going to hear you there. So we’ll continue our walk right into this job because to want to raise our hand gave us just enough information not the whole menu of things just enough information so that we realized we actually were at the right audience we could continue on our walk get to know family gathering on time didn’t have to take a peep science right so your your messages your content are the same it’s just a sidewalk so it’s not your whole menu right it would take you days to describe everything that you do all the ways that you service your customers and clients right so it’s just a side effect for us and here’s an example of for us.
People ask all your business coaches what do you do well. We started making a list and it’s 11 pages long double spaced 11 pages of stuff in fact we just added to it we helped one of our clients find a new housekeeper she needed one under coaching cause and how can we best help you today I need a housekeeper.
Ok I’m not generally the job description. I put a post on Facebook who’s got a housekeeper they love them the San Fernando Valley is really great and within an hour we had several different people there are raising their hand and saying mine is a hazing So we found our housekeeper.
But we but if we met you and you said what do you do we wouldn’t start out with well we help clients find housekeepers and we make their social media great and now for us our sidewalk sign is where the easy button.
For sales marketing h.r. messaging really easy but it’s a very it’s really a visually easy message you know sidewalk sign to get so what’s your sidewalk so what is your easy but starting in terms of what pain am I taking away what’s the easiest way that I can let my clients know that that’s what I do for them and that’s going to appear that fee is going to come through your content a lot because your content is the building block of your marketing it forms the basis of everything that you do and there are 3 types of content so many Everybody just direct 3 types of content.
3 types of content the 1st the most common is written word you know your blogs every the things you’re typing out all of that different stuff.
The seconds are videos we’re creating a video right now spoken word and and video that goes along with that yes double dipping we are in fact if we wanted we could strip the video out of the recording and we could turn it into a podcast you are right but I don’t think I’d be as effective not for this one because I think they kind of need to see some slides are helpful so and the 3rd is just obvious I don’t think it had those are the 3 types now that the question really comes down to.
It has to have a consistent voice and the question I have for you is how many are you are still worrying about the misspelled word from 3 slides ago.
Well known we want to be consistent I know Cindy side Cindy really is and I saw Cindy just speculating or can’t there’s there’s a word misspelled at the bottom is why.
Sometimes you get. Hung up on focusing on the wrong things and so focus on the content not necessarily the one type of which wasn’t playful it was purposeful So where are you going to use all this content you might say.
That we’re going to use all the scripts are really going to cursive All right it all starts in ands at your Web site. All of our marketing tactics all of them are designs last year getting journals into their lives encounters with these.
All of our content is designed to get people to our Web site this is this is your online car no matter what else you’re doing online this is that if you meet somebody at a networking event.
You want to check you out because they’re going to check you out a way before they buy from you so your Web site has to be really solid and this is where it’s all going to start I can see this is this is the front page of ours and we have 2 red buttons.
Somebody wants to get free 30 minutes with us or if they want to see what coaching is about you know it’s a good 2 back here is we have a decision we have to make and yet I’ll ask you now all while the Iranians are doing want to make those other 2 buttons read as well or when we doesn’t.
Have that discussion later that’s something that’s on my mind because those 2 got it oh I see yeah you do that Ok we just had a coaching group. You’re going to be doing is using content on your social media you know one of the questions we get all the time I don’t know what to put on social media.
Good we’re going to talk about that a little bit today. These are the covers of our Facebook pages Mine’s the top left churns the top right and the bottom is our.
Company to give notice that when you look at them they all have a similar theme and feel when you go to anywhere anything that we do online and this goes to all of our social media pages.
They’re instantly recognizable as us. Do any of your social media pages are they missing a cover pay cover picture. Are you using your logo in the profile picture instead of you.
Might want to have a conversation about back because it has to everything as to instantly be recognizable and that’s why we said you’re content you want to be consistent with.
Your You Tube channel You Tube our You Tube channel going back looks Wow Very much like our other company. Social media pages so your You Tube channel is going to look consistent and when you go to our youtube channel what would be cool for you to do is look at our videos and notice that we are adding a title slide to every one of our videos that again also fits the theme that fits our logo our brand and when you look at those videos it’s oh yeah that’s definitely want to share it hangs videos from your email signature email signature Yeah.
Here’s something out by the mail today. 5. 50. Shares on the left yours is no more visually appealing than mine.
Mine has more detail and even mine on the right has both our names because it keeps insurance just like Sharon’s on left has both our names because our brand is both of us and I’m going to venture you have to change yours a lot less often than I change my Because I have to update the dates and such but what your mother just buttons over the various things yes but what do I do I want people to look for it well we have to camp it comes up and there’s other things because not everyone that gets an email from me now is familiar with everything that Sharon and I do well if you’re putting your email signature together why not let them know what you do give them links to to your web pages all the different pages Now you’ll notice that on my signature you’ve got the you off creative link and then there’s the plan your marketing link which takes people to our bootcamp page which is an interior page of our website.
And I say that because if we don’t say it we use a terror link with that special u.r.l. because you don’t have to send them to your home page 1st and then hope they find it on your web page if you’ve got a very specific thing you want them to find you can buy a u.r.l. and then forward it to the interior page of your website Cyc at the bottom company marketing plan dot com it it talks about a group coaching program but that is also an interior page of our website we have a lot of different u r L’s that that perform that function you’re not creating a a different website from but you’re using them to take people on a journey to your website and if they match well then all the better lower left hand corner the slide see it says how to get there faster dot com that takes people for a 30 minute consultation and we used to use and we still own free marketing consultation poem but it 2 o’clock in the morning when I was to give an elevator speech for the next morning the humans will go out of the way it’s not what I do.
Well it can be done well what question what questions now think about this in in terms of what do your prospects ask you and you can answer those questions in a u.r.l. one of the cup questions we get all the time what do I do 1st and how do I get there faster and where ever there is for them yeah that part by now I haven’t looked up what the 1st dot com I did with that one off but how to get there faster now I started with looking at get there faster dot com It’s owned by a bike store I thought that was brilliant.
Suppose it was not movies like no hitting were clear I was just so I want to 70 hours a good job on that that’s amazing but how to get there faster because when we when we are from a clubhouse and I’m speaking one of the rooms.
I would say you’re just got a how to get there faster dot com If you want to learn how to get there faster dot com So what you want or else because the u.r.l. is content what u.r.l. below will fit what you’re trying to do now if you want to have a conversation with us about that you’re going to have to get there 1st do you have a really great conversation finding finding you are elss the the right u r L’s kind of a super happy you know it is it’s our now kind of front of my office so remember we told you there was I could prove to you that you could absolutely create content even if you don’t think you know how to create content Well here’s like 32.
On the right side is the blah blah matter if you can come up with 5 or 6 bullet points of what you’d like your prospects to know about you just use the blah blah letter hide your name while blah blah blah rank and share above blah blah blah blah free stuff about your small business Oh we did was add the bill we added the bullet points here while blah blah blah blah blah blah now on the back there’s a more complete story but if you can come up with the bullet points while blah blah blah blah you’ll make them smile and you’re probably going to get some going calls now the points that you make a lot is that I have them in bold and I have many different type face I use Times Roman for the blah blah blah and then I I 1st because we use future and collaborate a lot.
That’s what I use for the for the old bullet points so all you have to do is come up with a few bullet points of the things you want your customers to know and you now have a perfectly well crafted letter that you can send to them and this works in e-mail as well as direct mail.
I love that one. Of your podcast so. What’s what script do you have and the opening your podcast and I want to you know do we think I want to let them see us if they can hear the this is that we’re going to play a little bit of the opening of one to our audience and I want to hear what it says if you think when you heard like that if you can hear it we can hear it in the gym.
If you hold these truths to be self-evident. For school or in 7 years ago. Ask not what your country can do for you just do it where’s the beef and if you are right should last more than 4 hours.
These famous phrases make you instantly think of a message how are you coming across to your customers. You can show you off our marketing experts targeted marketing tacticians that develop and deliver your message right where it will be most effective marketing check this more your show books and seminars they make it simple for entrepreneurs to get a leg up on the competition.
And now live from 1500 feet above sea level soon rounded by the powerful red rocks of said Don’t Arizona page and share a new law. That was the opening of our podcast for 243 percent and what’s cool about that is that now even when I hear that.
Song by Van Halen you know what it’s like. If we’re driving I’m I know that in a minute 13 seconds I do great. I don’t never know this day now it’s time to use them that was the opening for a podcast and elusive wasn’t just and now here they are we crafted up that took a little while and then we got it back from our producers and they said how do you like this stuff so.
Now you can also create ads for yourself this is one this is an ad that we did for us. The Everybody knows that when Dorothy hit town and I was the 1st thing she had to do was figure out how to not get blamed for that dead which under us since at which his sister made Dorothy a target market of one Miss Gale decided it was time to hightail it out of there but where to go Luckily she was put on the right path yellow brick path which brought her exactly to the person who can help or if you’re wondering where we you lock creative marketing solutions are going with this you need to decide in this story are we making you Dorothy are Sharon and Hank you off of you la created the app you need to follow to increase sales is the wizard your target market that was into music.
This is. Every country if you were to put his house as it was just special place.
To rest it’s all just a fairy tale we would like to invite you to see how our tornado operates go to a box full of marketing dot com That’s a box full of marketing dot com Take a free marketing assessment and we will also give you a free phone ration to get you on the right road yellow brick or otherwise we’re going to take you over to bring the.
Monkeys who want to steal your doc. Photo Marketing dot com and you will see and the best thing just like Dorothy it costs you nothing to get to the Emerald City you love creative marketing solutions your small business made bigger.
I just love rupturing. Rob Rob triggers like the coolest the coolest voice in the world. When we do stuff like this we always try and find really good voiceover people so getting creative with all of the stuff that you do allow yourself to take a trip and.
I have found that. Fairy tales are great we have want we have those for Cinderella snow why it’s. So find something that works that ties back to you and all your creativity to to flow and those are both just audio.
I like that that is that added so much from truly what your voice mail script but what percentage of the calls that we make go directly to voice mail the close it’s like way they are you know I think it’s got more because.
So many of us now are caller id and well if I don’t recognize that number I’m not answering it and so most things go to voicemail you know unless you think you plug them into your device whatever devices that you’re calling so you know for them play brief and let your voice be excited.
By This is Hank from you have created and wanted to talk to about. Now. That’s not very incisive it isn’t but I have a script it’s Ok to read a script completely Ok to read the script they don’t know you have a script you’re on the phone and when you write it now here’s the difference if you’re going to say we are having a boot camp now it’s we’re use You’re right it is if you’re speaking so make you have your wits the script and you can have one for the next call the 2nd column the 3rd column a 4th one right now we do we do a web in our voice mails.
It’s not of them a schedule but we will put it on the gym schedule so we’ll talk rather than just. What you say in your zoom box. Are you prepared to have your elevator speech when it’s your turn of the chamber event are you ready do you have it down do you have your 60 seconds does it start with Hi My name is because of it does most of the people in that room are not going to pee paying attention because their subconscious says Oh hi my name is I’ve heard this before I don’t need to be here and I can check out so if you start with a question what statement a quote you capture their attention much faster now Cindy has obvious call of Friedman Chrisette financial services she does some of the best elevator speech is amazing.
It would be worth having a financial conversation with her just to have her listen to your. Elevator Speech and give you tips on. Now also in in June we are going to do our our elevator speech women are again and those those webinars you can buy them all at your marketing Advisor dot com again that that you were all takes you to an inside page of our website but if you I’m mentioning this because a lot of your score I know you’re invested $20.00 with a score to come to this one so we want to give you some.
Going to give you free stuff. If you go to your marketing Advisor dot com you’ll see all of our web in ours and you don’t have to invest for them again I know Katrina gets there but you know.
It’s not a big secret that we do other weather so come there now we have nothing to do watch this has nothing to do with marketing now you’re back to score a take on the world of ours the financials.
And you should get a an advisor and because they’re great at their that of. The job you’re right about the back You bet. You need content for inspiration means you know how this is you know it’s really easy for those quotes look up do this this is fun I had to do this today for a client.
Go to Google and do best success quotes and you’re going to get this list of some amazing things that you’re going to read those consumers a oh my gosh I I need to go do this.
Come simple means for means that have quote People love those Now you’ll notice that our screen we still have the same style of same color palette when you go to our pages everything’s pretty much identifiable What about your quotes you should always you should all have your own clothes what things have you made up.
Sharon’s quote Even while we teach we learn that came out we’re doing a book out and somebody noticed that that we were taking notes while we were teaching because during our bootcamps we’re using Oh we need to fix that oh we need to we need to teach this we have a note sheet and Sheryl’s Well yeah even while we teach we learned I looked as if that’s a me my writing down.
You don’t mean create the numerator now the one on the right I love if you stay ready for opportunity you said that in a different tone of voice that wasn’t a positive but you’re sure that you know if you stay ready for opportunities and want to get ready with what they’re offered.
Can I change the tone. But you’re close what things do you say to your clients all the time turn those into your own means. And sometimes when you’re on social media you do self promoting means.
2 out of 10 of the posts on your on your personal page and 8 out of 10 on your business page are promoting something that you do or getting tips of some sort that’s something to do with what you get so here’s here’s a couple we did bio it’s an easy one of the metal that’s the toothpaste one that is yeah.
That came from a tooth. It was a I was a to pass out of some some other ad I said you know we could recreate that and all I need is a tooth brush her and if this does I don’t I can picture the still but not for that about by the way we do wedding are about you know whether it’s about these 2 about I’ll be in the June that you know what we show you how to take a lot of really easy ads and recreate them for you do as long as I see this other and what.
Testimonials are you getting testimonials from your clients in written form while Adams Baines put them on your social media not just once you know that one from Lisa delight at the bottom from Habitat for Humanity we use that over and over and over again you know Same with Danielle and the ever right.
While not a good testimonial you know go to waste after just one time on your social media pages over and over and over again back to any of these going back you can use these over and over and over again so that the time you invested in writing them and creating them.
Is worth more and more every time we post one of the means that we created with with were quotes on it the time that we invested in creating them is worth more because they’re getting more used Think of it in terms of t.v. shows the actors get paid residuals when and that when the show runs again and again and again is called mailbox money syndication Yes speaking of syndication we’re going to talk about that a little bit.
Now the easiest way and the most valuable use of your content creation time is writing a blog. I just I just visually saw everybody there go of my God He wants us to write.
All right we’re we’re in a really women are about content blogging was good and got a couple of. Buts Let’s get you let’s get you blogging the easiest way we’re going to we’re going to hold your hand through we’re going to show you the easy way.
There are a lot of ways that we write your tweets are 280 characters or less your posts on social media 280 words or less. Several posts can turn if they’re on the same subject string those together they turn into a blog.
They don’t even have to be on the same subject you could do really like 5 best most engaging posts this week and there have been different things but there’s still.
That’s really good. Just because being sought of the engagement. Because well here’s here’s how that’s so here’s a bit of it I just need to my mind here’s how this all works here’s how this works if those were your 5 most engaging posts for that week and that’s just an example obviously people were reacting positively to something you put on social media so why not group them together and let them all see them again and then there was even more people who are very much Yeah that’s very very bad that.
You put those 5 most engaging posts into your blog and then you share the blog on social media still it’s more some day Jimmy and so once a month so yes and the better and we’re going to we’re going we’re in about 7 slides repacking out why it’s important to get engagement from a search engine optimisation point of view or could give you much to some not that not that that’s really good.
So if you’re blogging 50 blogs if you want once a week for a year you’ve got a book you know we have we have 6 different books not everything in the marketing checklist him is a is a blog that appeared on our website.
Quite a bit of it is was fresh content it only appears here by. Some of these chapters do appear as wogs you know we’re we’re doing a book now called Partners and everything we’ll talk about that and recycling.
Almost none of that right but none of that are blogs but even if they were even if everything in your book was a blog right here 50 blogs is your book yet the radically someone can go through your blog and print everything out and put it into a 3 ring binder and yet not label it your mandate that’s it’s offering I’m sorry it’s just.
And surveys when you write your surveys the right way. Beji help you generate more furnace one so why should you buy several reasons credibility with search engines if your if you’re adding blogs to websites.
The search engines have a reason a come back to web site because most of the stuff on our sites doesn’t change that much that what you do who you are where you are if your biography doesn’t change all that much all that often so the search engines don’t have a reason to come back but if you have blogs if you have video testimonials if you’re adding information they come back and the more they come back the more they they show you to the people that are typing things into the search engine that match what you put the hierarchy Rick of credibility with clients share I think you should go talk to Cindy Chrisette at Friedman Chrisette financial services about financial their financial future and what it is what’s your what’s going to be your 1st step you know it used to be right you get that kind of recommendation just cos in the boom but now well why Cindy medallists look there are numbers to Cindy she’s not the only financial planner in the United States right so there may be somebody else why do you have any reason to let me go check what is she posting what is she blogging about what’s happening on our site why Cindy.
I get it that’s why it’s empty. So credibility with potential clients build your 30 in the marketplace we. Appeared in a video series that Brian Tracy was the star of and we were at we were the marketing experts in there and they interviewed 20 different.
A type personality entrepreneurs in coaster Reka and we were all teaching what we do and turned into a video series now they found us because they were reading our blogs same with The Huffington Post we’ve we’ve blogged on the Huffington Post because they found us we see which are putting out we’d love to have your information with us.
That’s not what you said no it was I would love to have his voice on our website so what she said then when you read or e-mail if you can see the accident.
I have it sharpens your skills if you don’t know that you it’s time for you to put out a blog you’ve constantly got to be sharpening your skills at what you do because you need to write about.
When when I’m on clubhouse and listening to you know different people I go into there’s one of my going to it’s 7 o’clock in the morning every morning and everyone gets to do a pitch and I listen to what are people asking for I need help with this part of social media or I need help with this.
And sometimes I get ideas while I I could write an entire blog about that goes on the list. And gives you content now should it when I write a blog do I share that entire blog or my social media page not ideally you know what’s the better way to do it seriousness it and the featured image because people like the visuals.
Onto your social media and that snippet is what what is going to entice them to click over to my website to read the rest of one’s life read more learn more see more.
And here’s number 7 you know you’re investing some time to watch weather and gather information most competitors are here good for you. When you do things that your competitors won’t you make money that they will never have and that’s what content is for you and it’s not hard I’m going to prove it to you.
If you went to high school or went to school in the United States. From the time we were little we were taught you know you have to do current events or you have to do what some.
Thank you. All that was needed. And you had to turn the paper and that paper was usually 5 paragraphs 1st one your introductory paragraph 2nd and 3rd and 4th your supporting points that support your interruption and then your 5th when you were restating your introduction.
I was taught this oh yes it is because yes I was taught this although it her school and the difference really came out too depending on how many words they want it was how large I was going to write you know just fill a page Ok I can do that in 200 words if I write big.
Now there’s one thing that they didn’t teach you that you have to add in order for it to be a blog. And that’s a call to action at the end tell them what to do next now that that’s a simple one most the time for us it’s hey would you like more information about this topic why don’t you connect with us for a free half hour you know go to how to get there faster dot com So does it doesn’t have to be elaborate but you’re telling them what to do it how did call you you know whatever how do they reach out to connect with you because when you’re giving them great information.
You could say as like Ok now what it’s like getting to the end of the Hobbit and you say Ok now I’m great well. Go read Lord of the Rings Ok gotta finish the.
Was a fellowship the ring now I oh the 2 towers Ok. 3 hours later I finish the 2 towers now that wasn’t.
So Tom what to do next so you can do this this is not hard and what we’re really doing is we want to go. Back. After back to read page as gender they’re doing their you.
We’re not asking for world peace clearly 40600 words now Google would say 300 to 500 but they’ve been saying that for a while and a lot more people blog all the time we recommend $400.00 minimum you know $600.00 honestly get over a 1000 and R.’s average about 122-1500 words.
Because Google wants to deliver the right content they want to deliver excellent content to the people that are you know going on to Google and searching so if your content matches what they’re typing in then you have a much greater chance of your website being delivered to the person that’s typing in a search and won’t talk about that in the o.c.r. section coming out.
You know we’re going to pass and today. Right now what do we do now that we’re writing we need purpose and we’ve t’s this a bit you know using it just because you did it you created it one time doesn’t mean is it one place doesn’t mean is it one time Now this slide came 6 slides ago and we just repurposed it again.
I didn’t create a whole new slide. Well there are other places you can blog. You can be a guest blogger on somebodies website we have a guest blog on our website because it’s one of the ways we add new content to our website we also know that when we take somebody as guest blogger on our website they highlight her website and other people that we never would have known now know about us so if you can be a guest blogger on somebody’s site you get their audience and they get yours now in a year or so in fact I’m I’m in the process of doing this with our website we’ve got a couple 100 blogs on our site I’m going back through and updating them a couple reasons to do that.
Sometimes information gets changed. Sometimes when I link to a source that us on someone else’s web page their collectability are graffiti or book report you have to tell your teacher where you got the information well if I if I use a quote on something that’s happening in social media and I quote Social Media Examiner if they took that page down I don’t have a broken leg and I don’t want them.
Kept And so we’ve also used we used to use a different tool that. Scheduled people into our calendar you know use a more oh my gosh that link is still there so I have to go in and change it out now when you go back and you update your way your walk pages you’re telling Google hey we have new information here comes can my site again more relevance we’ve also noticed that when we go back and relook at our our blogs with a fresh set of eyes we’re usually able to add more information so it’s a bigger blog it’s longer blog and Google likes that too and again we just repurposed the slides so you can see how that kind of works.
All right now we’re starting right now with syndication. It’s all yours there is a feeling like Oh yeah I think this is the only situations like this is that.
Well you said you want to talk about syndication centers as well you have to fury purposing you also want to syndicate it out went to syndicate showing when you write a blog it does live on your site and you can share snippets on your social media but there are other places where you can share it as well the easiest thing for you to do is to go to our website go up to the blog and in the search bar on the right hand side of the screen and type in syndication and you’ll see our blog post which has I think about a dozen steps to syndication where else can you put that to make sure that it gets that your blog post gets pushed out to a wider audience now what are what are couple of those that you can think of are there any that are general that everyone can use or are they specific No they’re all general Ok they’re all general So what are what are what’s what are 2 of us so the 1st one I always talk about is index schemes because it’s just a place where you put the link and then it pings it out to a bunch of places.
You can syndicated on Linked In or so you’re used to probably going to linger than typing a post but you can also do an article and you can post on Linked In’s platform you can do the same thing on medium or mediums platform as well.
There are a bunch of places but and mixing is another one that you’ll see in that list those are the ones that readily come to mind don’t forget to share on like John your Pinterest we don’t usually think of that necessarily is where a social media or even a share but make sure it gets pinned to your blog board on Pinterest as well is that there’s a whole list.
Sure the Chartists indication is this didn’t just now have you added to that blog since it went out and you added other locations to the kit since the 1st time you went up 55 both added and subtracted Ok because you used to be able to tweet to the Linked In editors you can’t do that anymore used to be able to put it on didn’t you can’t do that anymore so I’ve added things and I subtracted things so you’ve updated the black hat which a lot Googles you could say oh wow now let’s here’s how that that works if someone went into Google and typed How do I syndicate my blog Well we have a we have a good shot at our blog on our website being found by someone who we have no idea who they are they have no idea who we are that’s how Google works.
Your blog can be the content for your podcast whether it’s yours or being a guest on someone’s pod cast by the way you did you know we have one with invited your.
Come on ours all the information is is that you cast dot com It’s free love to have you. We have taken blogs and we’ve sent them to different people if we do a blog on social media and there’s a podcast that specializes in social media we’ll send it to them and say hey like I was on a show here some of the information we could share now they’re going to go back to our website they’re going to check us out they’re going to see all sorts of other information because we’re used to doing it now once you’ve been on it you can take the the audio and make a transcription of it then asking you questions that becomes another blog on the exact same subject because you’re you’re not going to be reading your blog word for word on their pod cast there to be asking you questions about your expertise in the subject.
That becomes another blog. You can also take that audio and from wherever they post it you can share it to your social media so the content that you created just by speaking on someone else’s platform becomes content for your social media in the last week we have been on the repotted casts.
One in America one in where was Michael from the in the the 3rd test was in England and those so we’ve been on 3 and if you if you go back another 2 couple of years us we’re on one from Australia now to those when when they go up when they put those up I can’t wait to share them.
There are some hard cast where we get office like that was really good I can say that because that that interviewer made us look really really good chess was one of those Yeah Here he is he’s in Britain.
He’s from Nigeria he’s lives in Britain and he does a pod cast specifically for new businesses. Wow one of our audience is our new business owner so being on his part cast when he asked yes how did he find this dude did you reach out or do you sense here there is a service that we subscribe to that matches up potential guests with potential Comcast or as well actual pockets have to guess.
And then it’s your job they said you would they send us an e-mail and say you know you you might want to reach out to these podcasters and then I reach out and see if they’re really they really imagine they really interested and they some respond and some don’t and so test was one of those that we had a very nice exchange back and forth he spectacular Yeah so we had another one from the u.k. but they only want to do it at 6 am our time.
Is it audio or video and audio it’s video and audio out just. How badly do we want it I would I would do it I would do it I would I would absolutely do it especially the part of Wednesday when we have to be at 7 o’clock in the morning our time we have to be you know cameras everywhere is right over here of course it is.
Now if you want that was Connect with us it how to get there faster it’s one of the things you get 30 minutes with us everyone that’s on this call you you get 30 minutes of us and we go over any of this stuff with you and we go through that So yes if you’re interested in being a guest on podcast not just ours but the others and you want to know what that 2 of those that don’t just let us know so this this takes a little bit of work because you know there’s some time and there’s a lot of work but it’s a little bit now for about how long was the interview with test who’s whose post it was an hour yeah and he had by all of the different of the bingo now I think the e-mails back of course it was about 40 minutes you know.
When you get off a pod cast you know right away that was really good or what. And we’ve had a few that were Wolf yes. Yesterday we had one that was roof there was control the 1st 5 minutes it really was.
Oh my God but we’re not ready I agreed to go we’re professionals. But when when those other 2 come out we will share those. We’ll put them on our road download of an upload and try You Tube channel close both get said Sure go ahead they will live on our You Tube channel and will come up with some really cool title about it.
And we will share those over and over to social media because the question of the interviewer to can make a really difference so and we’ve been on the slide a bit of time.
Pod casts are an amazingly wonderful way to share your excellence to create content at the same time that can be used over and over and we would highly recommend if you’ve never done this before please don’t jump into doing your own podcast at 1st go be a guest so much easier to be a guest and get access to their audience than just to try to corral your tribe at the beginning right you may want to morph afterwards but when you’re 1st getting started definitely be a guest so actually I’m going to ask a question because trinkets and she’s there can trigger answer answer in the in the chap for you to score wanna weapon are on podcasts and being on them and doing them if you do let us know because we haven’t done one of them they would be fun.
Your free report were free or for the other for the front page of your website. It used to was that you know when web sites were new there’d be a local savvy fun yeah we would absolutely have to do that we’ll do that with.
We use all subscribe to people’s newsletters as oh what a great idea you know other information is going to come about it’s going to come to help how much fun.
People don’t tend to do that we’re all getting a lot of e-mails now so we don’t really have a lot of time to read his letters now if you’re free report if you come up with a report that they can’t go to sleep until they get it they’re willing to give you their e-mail address and band up on your list now here’s on your screen are 3 the ones that we’ve used the social media cheat sheet is really cool if you want that send us an email cemetery.
Because that way you can always have the right size photo for all of your social media we have we had one offered to us the other day what are friends using brand new friend we met her on club now she’s an England.
And she teaches Facebook ads and all sorts of online ads and she said she had a free record quiz Yeah that would tell you which platform was the best one for you.
To advertise on now Sharon and I were sitting there we’re having is in the car with her and I was just sharing I can’t go to sleep before I have to say I really want that so if it’s if you want to reality test with it ask a couple your clients hey is this something I could offer that that would make you want it and that it’s not.
You’re going to have to bounce around a little and some work better than others and from time to time we will rotate on the front page of our website right now is you get a free se or part of your website How’s it how is it performing.
And then you know well put that different things up just because I have worked in Edi and I want to print stuff. We’ve talked a lot about social your social media content.
The number one question we get all of our social media warmers Why do I post your content and you do it over and over and over again if people don’t see it the 1st time absolutely no even if they do see the 1st time they’re not the number they saw the 1st time when there’s it the 2nd time months from now now I’m going to give you something for free if you need positive mental attitude pictures you know all those really cool names and you would like a couple of 1000 of them that are all in same place.
Send me from request on Facebook and then you get access to all of my photos. I have thousands of them. Our social media pages are set up for our clients and our clients if they have no idea what but on social media their 1st stop is our website you know our social media pages because there’s always stuff there because we’re small business coaches we know what our clients mean we just create it as long as it works for us it works for them so if you want to send a final quest and you can use all of ours.
Content for your videos. You have You Tube channel that’s no they. Hopefully yes. Come one or webinars or talk of it I will walk you through it.
This is where all your videos live on your youtube channel and this is a screenshot from one part of our You Tube channel you’ll notice the difference between our youtube channel and most youtube channels where all you see are is like the 1st shot of whoever’s in the video.
And. When we looked at if you if you go to our You Tube channel and you off. You Tube dot com slash you you are creative look at our videos and scroll down after the 1st 40 because we stopped adding title we started out in title slides and but we left the bottom part.
If you look at the bottom part of our youtube Genaro most any one and then you scroll up to the top of ours. By the way while you’re there places right you’ll see that adding title slides the content of your titles like makes your You Tube channel more professional compared to if you scroll way down so take a look at ours go there to try please and you’ll also get Also it’s really cool marketing information but that’s the the look for your website now or if you’re You Tube channel.
We’ve seen a a large difference in the amount of time that people are investing and watching our videos and even clicking on them since we started doing these 3 months ago and I went back and added a whole lot of screens to it so now the content for your videos every one of our blogs has a video that goes with it here’s how this works right your blog 1000 words shows your expertise.
But 2 thirds of our audiences your scores 2 thirds of human beings would prefer to get their information by video here on the web or our oh my god you could have read a blog about this.
We prefer to go for that by 2 thirds Well if we wrote a blog why don’t we do a video that goes with it we’ve now created 2 separate pieces of content the blog and the video that work together to strengthen your message and people can consume it either or both.
When we do a video for one of our blogs quite often I add by the way if you want the full story make sure you read the blog because with this because again with with a lot of a 1000 plus words that can be a lengthy video especially if I deviate from the script kind of like I do here I am the king of the aggression.
And I want to keep the videos to a few minutes so this is another way you can repurpose all of your content and then you can share here’s here’s the cool part you can share the link to your social media with of the other of the blog so there’s the snippet and the link you can also just share the video to your social media so now you’re getting to Deb’s you wrote one blog you have 2 separate pieces of content and you have 2 very different types of ways you can repurpose it onto your social media kind of fun.
We talked about usually channels content say that the front page of our You Tube channel please go subscribe take a look. Now it could be content for your book as well as our new book on the right side comes out published our.
30th wedding anniversary July 21 our new book is going to come out partners and everything now the difference between that book and all the others is we are interviewing other couples to be in the book because we haven’t figured out the you know we don’t have the total market corner we know what works for us but you know we figure if a reader is.
Doing business with their partner to the co-owners on their business they may want to know well how much of they do that Ok well that’s how we do that but there are other opinions and if there are these you have please have a match I know on those times when all or many of the authors in the book all agree on how to do one certain thing that might tell someone oh look they’re all different that’s a good tip that we should be doing it that way too and he wants to know if that’s cover sort of.
There’s there’s there’s probably going to be a different graphic and the coloring is going to be a little different and but that’s that’s the markup she’s on face but you know it all I’ll try to post also on Linked In I don’t think it’s on Linked In I think it’s only if that’s the mark up sending and you and Stephen are a lot in the bag featured with all the other people that are that are contributing to it do you like that cover of Ok.
Time out. Half the audience just said I couldn’t write a book I don’t or a book let me write a book I heard you all say that I should write.
I understand you’ve said I’ve said it on times and yet then I won’t have I had a coach and said you got to have a book why because people want to hire the person that wrote the book on the subject.
I hate it when logic works. So let’s talk about books for just such. We don’t want war and peace. And.
All you need is 96 pages to have a spine and you want to spine just pencil you know that you know you’ve been writing blogs you’ve got those 400 or 600 blogs patiently more modern ones and your book can be 50 blogs.
Little Book $106.00 pages and I’ve now understand you’re not writing the new 6 pages you’ve got some blank pages we have about the author page we have an epilogue paying each we’ve got a couple of sales pages forward that they’re calling it really so it’s 25000 words roughly an hour in fact it’s it’s kind of fun.
People will read your book you’ll read your book since this is when you get the when you get the 1st proof it’s a really cool feeling and oh by the way when you get the proof and we put our money Amazon you shoot a video and unboxing video of you getting the proof and that’s even more content for your social media has tags on boxing video yet and I promise you you will get hundreds and hundreds of views on that people love to watch on box of the I didn’t even know what happened as you’re boxing.
When box the cat was there we did. That video is our social media is.
If you are creating content you will be able to write more books you can write a series of them. And when you start to have a whole bunch of books you get to charge more what you and people want to interview the person that wrote the book.
Think of more popular think of the number of t.v. shows that you see where we’re having this guest on because either they have a new movie or they just wrote a book as a reason for them to interview.
And it is a really effective marketing tool. You saw at the beginning when we’re talking about psychographics a picture of our trade show because it’s based on Lucy her psychiatric help 5 cents the.
Earth with. That’s what Richard. We know because we sent mock ups of it to all of our different. Areas all of our different avatars we said What do you think of this and they all came back with a they thought it was cute.
Now at that point we’re thinking Ok Well Ok so it’s cute. But we don’t know if it’s the top of the top of the funnel marketing attraction piece when somebody walks by.
And when we’ve had it out in the field we have noticed something our audience relates to it people that aren’t our audience don’t relate to it kind of cool it’s a lead magnet so when people like that and they come up they say oh my god that’s really cute they get one sometimes 2 of our books because we’re now giving them our content for them to go through and see what we are all about and it helps them decide if they want to continue a conversation with us compared to the a half by 11 sheet of paper that most people you know that talks about their business that just talks about their business that most people give out we’re giving them content now in the book there are a lot of ways that you know.
At the at the bottom of each blog then it becomes a chapter there’s always a call to action and I was there there’s a lot of things you can do with your book to make him really solid lead back.
So you go but I know you can and if you want to talk about that your 30 minutes we’ve got to. Would you like a helper reporter out would you like to be in the news there’s a website help a reporter out to come and 3 times a day get an e-mail from reporters that are looking for answers to questions they’re looking for experts even a whole lot of publications because we answer the questions from reporters and they put us in their newspaper now when we get quoted somewhere just so we do it that yes we share to our social media pages once twice many many times.
And these questions you’re only you’re going to get like 30 questions 3 times a day and 23 might apply to you I have I have days where none of them apply and I have days where I see 3 or 4 if it has to do it h.r. I yell it Sharon sure there’s an h.r. question you’ve got a answered.
Stops what she’s doing. There are tons of here’s what else happens one of our clients know I’m sort of we were in or if we were quoted in USA Today he took a screenshot from that article and he shared on social media so your friends family clients are going to see that you’re in the news and they’re going to share it and then you can share it back to your page with a Thank You know back to them.
If you have a local paper they all that they’re all struggling for content because they don’t have enough reporters ask your local paper Hey I can write on the subjects would you like our content most of the time yes when we write for a publication do you think I write it fresh.
You know I go back into our blogs what blog do I have that if I tweak it just a little bit I got an article for the newspaper now the time that I invested to write the original blog is worth even more because now it’s been used in a newspaper.
Can become healthier promotional products what. Unless another right you see our too slow too you see to our slogans one if everything happens for a reason be the reason things out and we put that on t. shirts and we give it to our clients and anyone that comes to our bootcamps we do them live one of the right starts was just some artwork that.
My clients want to hug me we wanted to we created something that would make people ask us what we do and then we started giving them out and one of our clients was a photographer and he woman asked him at a farmer’s market Well what do you do he said I’m I’m a wedding photographer just I just got a gig and he booked us through the $500.00 wedding from our t. shirt just so much we got paid for that but you saw the show yesterday so there was a story yeah there which I just told again that’s so worth even more context.
So. What are your quotes you can put those on t. shirts and give those away kind of simple. So I have an important question for you or a friend one of the best tips of the day.
You’re getting ready to cool I love this one. As indeed as the some of you think. Why is this so cool going to tell you normally every camp we put this out we have we had a pop quiz it’s a quiz So here’s what a r.p. which is an insurance company by the way they sell insurance.
They have a mind they have amazing marketing you would think they are just in this in a sensation that is is looking out for the benefits of seniors Oh my God they’ve got great marketing.
What they did with this mean that says what other than family caregiver best describes you here’s what they did they got at the time I grabbed this a level 100 people telling them of their words for family caregivers so that in their articles they can use those other terms because it’s something that people that would need their product would type into the Google machine and they match it up this was brilliant he says he was going to we’re going to talk about how this works because from a search engine optimization point of view this is why your content is really important.
There’s a lot of things going on on the Internet every minute and this is this is from last year there’s a whole bunch of I’m amazed that any of our content ever gets seen because there’s a lot of cool things you can be doing you know with every minute just a minute you know we’ve been here for about an hour and have you know how much of the stuff is either.
So s.t.l. search engine optimization It’s how the search engine that’s how the all of them help people find you and it’s putting that big I’m here sign and your content is you’re creating and I’d hear sign if you need to know about how to plan for retirement I’m here if you need to know you know I get you’re not your president that’s why if I found out.
I’m trying I’m looking for one who some years ago and you need new really cool some Roger Oh my gosh if you want to help if you will figure out how you can score from global warming well.
Roger Cross’ was going to give you all sorts of information and if you are typing in how can I make my farm more immune from global warming well the Google is going to match you up with one of Roger’s blogs that’s how you get to know who Rogers and that’s how you might want to end up doing business with Roger Carr part is that a lot of the rules change all the time and they don’t always tell you when they check you really does now well those are the big change and you and they warned us a lot you know.
There are 2 types of s.d.o. worldwide are local so much easier with local yet so much. And if you aren’t want to increase your ranking if you want to be seen higher right on you want a better chance to be seen on the 1st page than do this yes we’ve been talking about quality content right right good stuff but wait Sharon what if I put all my good stuff in a blog why would people call me because they’re going to do it they read it you know how to do it great authors here will really help it honestly it sucks our work.
But your competitors do this it’s a Google world there is there is nothing that you can’t find out how to do. On the Internet well why don’t the part of how they find out about it and use that content to give them a call to action for more information reach out to show how you’re the expert and you’re gonna have to do some keyword research and this is what are people typing it to find the.
And there are tools that do you about. Some of them you know some of the key words that react to you know your website gotta be mobile friendly which means that if they’re looking at your website on their phone.
They can easily see it on your phone and when they’re on their phone it’s there if your phone numbers at the top right hand corner of your website like it should be.
Instead of just on the Contact page they can then tap the number and it shows up in their dialect so it’s mobile friendly if it’s responsive and friendly. And there are numbers wrong this is your 100 days I type there are number 400 different variables that go into their own rhythm Yeah now if you want to decrease a.
Language Yeah you would be honest Levon are here then content your blogs and 402600 words minimum don’t just stuff your key your counter with keywords if you want to know how to retire the key to retire learning how to retire is getting set up to retire by putting all your ducks in order to retire and then you have to get some advice on how to retire now you don’t do it that you wouldn’t talk about why you shouldn’t live that way because I think about 6 percent of your blogs have your key word or phrase by the way while we’re not talking Web sites here really per se but while we’re at it if you’re one of those folks that at the bottom of your website you just have all the cities that you serve over and over and over again and let’s say the bottom your website is purple like the slide and you make that type purple so that it doesn’t distract visually but the Sir you think the search engines will see it there well it will be down for doing that that’s called Keys that’s called keyword stuffing you don’t want to do that.
Back links remember those book reports we had to write we had next site our sources. You want to cite your sources and. If you’re sharing your information but sure I’m saying in syndication you will get quoted in other people’s likes so this you start to get back links that’s how you start to get seen by even more people now if you never make changes on your website.
There’s some coming in checking and then they start showing you on the on the search results at all and it’s it’s almost like they put their website and it causes Yes this like having your brochure in this beautiful frame that you put in the closet and the only people that get to see it are people you take to your front door bring them open the closet door and show them this beautifully frame averse or so only the people who actually give your u.r.l. to will actually see it not people that search for you that don’t know that you specifically exist now and bad socially can hurt us here in King as well yes keep in mind if you post some really horrible stuff on You Tube.
Google You Tube So one of the places that they scan for content to deliver to everyone all your prospects that are putting things into the glue machine they scan Google early too for videos that are alike but also Facebook and Linked In those those things do also show us your listings they are also show up in the Google search and this is this is all about advertising which is why if somebody selling you search engine optimization service and for that couple $1000.00 a month sort of thing.
They can promise you front page of Google they they have no deals with Google Google does not make deals they want you and I when we use google to have a really good experience so that you keep coming back because if you and I keep coming back to Google to use it we’re going to see their ads and we like click on some and that’s how Google makes money so they’re not going to make deals to give one company better ranking over another.
You know. Through an se or person so. You could pray for the best you can learn to do it yourself which is good. You can panacea a company that is going to charge you thousands and I’m going to blast through the slide because there yeah we do have a program for it but if you if you want to know about it just let us know and we’ll talk to you about so there is no key to a perfect marking success the good news is the door is unlocked and you can get through it any time you want here’s a the last point I really want to get to before your next steps is that.
All of your prospects there dialed into a radio station and that’s radio station w i i f m what’s in it for me we’ve got to answer with all of our content how we are helping them we want to be taken by the hand and say this is the information you need and by the way I’m here to help you when you need more.
You just learned over 29 ways to create and use your content to generate more sales that that number is higher because we’ve added a couple things on the fly that we’re going to have to slide.
This unicorn on the right I would like you to to look at that unicorn and that you’re a current really represents a completed web site but there’s no such thing as a unicorn there’s no such thing as a finished website you know corn represents your content that’s finished no such thing as a unicorn there’s no such thing as being done creating content you will create it for ever and ever as long as you’re in business I just give some people a bummer I’m sure there is a question to generate through that you learn something new if you did cool raise your hand because we’re going to take all your questions right after go through the next steps.
You’ve got to create a marketing budget Now this isn’t just money this is also time. In your budget of time. How much time do you need to invest to create content now our blogs what does it take to for our blogs I think between writing it and syndicating and all that for me my site is about an hour plus movie.
Than you know it’s a for me it depends on where you left off are there other images that you do the tags in the categories in that you are to find the key words are the ones that they get that are so some of it depends on where you left off you know so about every text me about another hour but you get a glimpse of the kitchen so a couple hours per blog now understand that time wow with the number of different places that we use the content that time is really valuable.
When you put that content when you put that time into your schedule Oh. I try to not make mine during during the peak business so when we’re doing stuff for clients or free or now Sharon keeps our calendar really happened during the day.
So a lot of my writing time those early morning or late afternoon or while we watch t.v.. That’s when I get a lot of writing time now we can yeah we can so that budget time to write budget time to create video that’s more fun.
For some and if you if you create a video and you don’t like it hit delete start over you know it’s kind of simple but make sure you’re budgeting for all of that.
Now by the way we know some people that that in their my marketing budget dollar wise they pay to have stuff written for them. There are places that you can get stuff written I had a friend who said well why are you spending all that time writing your book why don’t you have somebody goes drive it easy peasy wall people read our books of ask us questions about it and I’d very much like to be able to answer questions about our writing so yes there is that option you are going to need editors for books and such but that’s a whole new conversation to get really good at shooting that you know how your camera works on your phone.
You you don’t you think that in this normally you can you can use your phone there are better cameras and we talk about that in a couple of other regulars.
But the best camera is the one you’ve got with you get used to shooting videos and know your sales funnels that by that I mean know what your process is how are your clients finding you and how are they getting some finding you to moving through that funnel to higher in that you know and my guess is.
If you if you ponder it a bit you have more than one phone you know Heck one of our funnels we have a Web site that just sits on the Internet it’s called.
This web site under construction or home and it’s based on people to and all of the writing on is based on helping people create their Web site and we’re very specific on the Web site to say look you can use this tool for free please and if you need marketing help we’re here there everywhere for you got those free help come back and find us so that that little website just sits out there and that and if you if you want help on your website it’s go there because there’s we have a really great marketing checklist for your website that’s this Web site under construction or com That’s a cell phone.
It’s out there and it delivers people to us not everybody you know that uses the web site can actually just not Ok Not everybody that’s going to read your blog is going to connect with you we’re playing that we’re playing percentages you know x. percent of people are going to see your content and they’re going to subscribe and x. percent of those people subscribe become clients kind of how that works get used to using your social media on a daily basis and now that you know what’s put on your social media and you’re always content for it makes you putting your social media together really easily.
You should have a list of what your marketing goals for your business. 1231 what’s that mean what are the 12 things that you want to get done the market your business why is that a top 12 or not a top 10 because there’s 12 months a year and if you do one thing a month it’s more than your competitors are doing they’re just plugging away doing the same thing every single month they’re not adding new tools.
And number and the 3 wallets the next quarter what are the 1st 3 things and the number one what’s number one of those doubts if you have been going to our web in ours for the last let’s see if you came to our web in ours in January or early February and we talked about this.
We had a very different list but I was on clubhouse in it one of the grooms and ice was talking about our goats and I said you know. And our next book is called Partners and everything and to celebrate our 30th wedding anniversary of going to come out on July 21st my subconscious took over my mouth and those words spewed out I had not expected to say that and I looked at the list of people in the room was oh I have some clients in here Ok yes July July last year that year and no the next book now that book had been sitting at number 8 or 9 for.
3 years we got the idea we wanted to do it we had a couple other books we had to get out 1st marketing checklist for sales had to go out 1st but this time so now that was it number one so that if we had a phone call with a prospect or even a client This happened earlier today one of our clients Hey can I postpone I’ve got just got my back seeing shot I’m not feeling good feel it’s a can we postpone sure so I know had a 30 minute gap in my calendar What could I do and I picked something that had to do with the book and I move the book project forward if you have your list of the things you want to do when you have time in your schedule you can see immediately Yep that’s the that’s the highest and best use of your time so have this list this this go is a corollary to having your goals written down compared to just you know what they are.
I used to pooh pooh that idea I don’t need my goals are down then a coach said Hey just just do it just humor me. Ok if I don’t hear you.
Amazing how much quicker you hit your goals when they are written down that the 1st part of every year with each of our coaching clients what do you want the year to look like what are your numbers what are they going to be and every time we talk Ok we’re on the numbers makes a difference.
Those are some of your next steps and if any of these are challenging you know we’re going to states get help. Go to how to get there faster dot com you because you came here you get 30 minutes with us we will answer whatever question it doesn’t have to do with content you know we have put people’s social media pages together on one of those calls we’ve talked about budgeting.
Anything that has to do with your business whatever question you have that’s what we’re there to help you with and that’s why you get that you’ll also get another invitation to come to our bootcamp how cool that we have Dorothy and we play the ad Oh my God it’s.
This is if I knew we were going to come to the slide actually it was purely by accident you get you will get an invitation to come to your boot camp and in fact the info is there and if you want to come to the camp in June it’s only you know 3 hours a day for 3 days and put your cat your area gather it’s all virtual.
And if you already invest money in your marketing you might want to come show you better ways to do it if you want to if you’re highly motivated to make improvements come it’s free.
And if you really want to increase your income. We get most of our for us from People are going to boot camp that’s why it’s free that’s why we give you the opportunity because we don’t know who you know and you might know somebody needs coaching and you might share them our name with them so that’s why we do so with that.
Well there is there isn’t anything if you want to bring a friend for free you can do that too so to begin yeah just let us know let us go what questions do we have so 11 question is the best strategies to get back with us so one is to guest blog post on other pieces subform if you are you are literally creating your own back leg if you’re if you’re a guest blogger on somebody else’s website because you get the author byline them and it cost patch of respect be a guest on someone else’s pod cast they’re going to post those notes to the podcast and it’s going to link back to your website.
Go to herro help a reporter out there get quoted it’s going to link back to your website most every publication that when they’re online especially one on line. That all of them are online.
When they quote you almost all of them link your name and they ask you your name your website your something and virtually always they link it back to your website.
Which is just spectacular for generating back links where you posting your link what social media sites are you posting your website link that is a back wink it’s not sufficient but it is a back link each of those social media sites are those are just some obvious ones.
I would look for if there are industry blogs whatever industry or m. Look to get quoted there you know say or look to write in their publications we got an article so one found us for a magazine that is to sub contractors in the construction industry.
And we looked at their audiences like wow small business owners almost all of them yes we’d love to do your other part yes and we did they publish an article in their their monthly magazine.
Absolutely every day that ends in why we would do that and she took So that’s one of us does that help Katrinka And are there other questions you can a new church self or you can buy the job or the chat either way that is very welcome cool.
In not answering questions are there no other questions you are all complete Were you just slow or type this that we are talkers. You know. Ok coolness Well if there is nothing else than we are completely We are so one more time you can go to HowToGetThereFaster.com to get us free for half an hour if you want to see all of our other webinars YourMarketingAdvisor.com
Can go we can plan your marketing dot com Can we have the slides Jerry I’m sorry we can’t we don’t give our slides that’s our intellectual property but if you’re coming from scores and the recording works then you will get a replay of this recording.
You get may not come to you to the weekend but it will come to you I promise you and if you want to honor our women are please go to TheViewCast.com on their ego so I have a project.
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