WEBINAR: Social Media 301 Beyond The Basics
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Were much better. If you go to your creative that’s why you yell creative. Slash webinars. Elena. You you can’t see anything you can see if you can’t see us moving that’s fine as long as you can see the slot that’s far more important than whether or not you can see us it’s great if you can see us because then you get some of that facial expression but as long as you can see the slides and you can hear us you’re get all the content we.
You made a list of if you may need to switch your view. Let’s see if I can give you instructions for me it’s on the bottom.
It says it says view him up or you have might be on the top of this on different systems have different things but you can change how you view I choose active speaker view and then you see the big screen.
If you go compact then you don’t that’s. Ok I think we’ve spent enough time on technology you are all going to want a notice so what that means is that your new day we can’t hear you so you can have whatever phones going off that you need to realize this is still a work day.
If you have a question then please do quick that she was a button we won’t get to those at the end if you have something burning what we will get into that 1000000.
If you have any burning then go ahead and type it in the chat I will try to answer you quickly most the time my answer is going to be just coming up with a few slides.
I guess that’s really all I don’t Yep we done this presentation after we know that most of the questions are built them in the presentation so it’s really good for you.
But you can see more of the grain and as far as I can. For them to know I’m so sorry. For those of you during working hours this is a bonus trip.
We go through our Me crack legal department aircraft legal team all recommended. That if you’re doing your own webinars make sure that you add your own copyright slide onto it this is when you’re doing a weapon and this is your intellectual property make sure you correct you protect it if you’d like to know what our says Send us an email we’ll give you our e-mail address a 1000 times here and just say you want our so our intellectual property song will send it to you take our name out your name then sent to the lawyer of your choice and make sure that it works so this is your 1st Martin Egypt which also allows this couple moments to put our copyright slide on the strength see how cool that works if you don’t have that business law attorney in your pocket send us an e-mail and we will be happy to connect that will probably send you to it’s a great day to sue dot com Just because he doesn’t want for.
Market lawyer is trying to stop lawyer so I get it now is not as long as I keep getting a more. I realize changed recently you might have noticed so.
In your social media platforms if done have you noticed I’m doing quite a bit of change as they go. So I think the most popular time that people are watching.
Social media has moved to an earlier time the day was in the afternoon hours all the studies are finding yes like in the morning there’s a lot of things to change and because this is a 3 or one course we’re not going to talk about things like how to set up a profile we’re we’ve made an assumption that the scores that you all have social media pages.
Your own using them your are active on them probably at least once a day. Which is that the minimum. So we’re going to talk to you is if you know what you’re doing and want to make them steps that’s that’s the purpose of this one because it’s a lot more fun for us to help you out at this level we don’t get stuck at this level except with our own clients who get up to speed to the stuff and it’s a lot more fun for us so watching him sit back and let’s talk about why you can use social media right now density business when it’s really cruel.
Large companies are not all taking advantage of cover 19 They’re all great at it in the fact it because they’re seeing what it’s doing to how they’re selling. And knowing give you that the quick example.
You probably noticed that when you were talking to a prospect in December January February you would talk about your event the benefits of working with you compared to someone else but there was a 3rd question that was not being answered because it was kind of assumed it was Ok in that 3rd question was why buy it all a lot of buying habits have changed really quickly in the last 6 months so answering that 1st question why buy it all is going to be part of your regular presentations What’s really fun for us to watch is how some companies have figured that out and others haven’t example Domino’s Pizza figured out really fast or that contactless delivery well as they heard also the 3rd question they get or not over was instead of rushing we get our pizza it’s doing really well but it all we really want somebody coming to the house.
And they figured out with contactless delivery they could get over that hurdle and then talk about the product a lot of large companies over the years have not been able to pivot quickly 2 thirds of the original Fortune 500 are gone so as a small company your grandmother will take Charles Darwin into effect his book any 59 said that.
She doesn’t like Darwin she always leaves when I talk about. The book Origin of Species saying that it isn’t the largest or you or even the smartest that survive it’s the ones that can adapt the best so rather than die let’s adapt what we’re doing and social media and everything we’re doing our marketing and move forward from there so today you’re going to we’re going to talk about creating your targeted message.
It’s really important that we cover this 1st and get everyone to the same level because social media is just a marketing tactic direct mail email marketing podcasting these are all just tactics social media is just another one and if our messaging isn’t done correctly it doesn’t matter how many friends followers or anything else we have our agents if we’re not delivering bright message should we want to live you we want to give you the path to get on.
You know learn 32 different ways to get better at social media you counted on. Your next steps and then we’re going to give you a bunch of free stuff that will help you one of the free things that we can give you is on that report that is on your screen.
Discovering a whole bunch of ways to market your business during that 19 we created this for our clients and found out this would be a really good way back so now we’ve.
Majors available in the world economy who we that. We talk about leave magnets in our then camp we’ll get to that. If you have questions I can see some You’re already thinking about that the chat function does work.
If you want a more complete answer you suggest originally and when we’re going to be able to hear you as well as just read your questions because there’s whenever you have a question it will always lead to another question from us.
We’ve got to be ready if we need to teach entrepreneurs how to use traditional and technological methods make a business that are. Just a little about us we’ve written 6 different books including a social media book that you know I will figure out a way for you to get that at the end if you like.
Me Get Up pod cast for 5 years called the marketing checklist with an interview by A.B.C.’s Secret Millionaire James no check and Kevin Harrington who’s one of the 1st sharks I’m sure.
Those interviews are on the front page of our website. That a cli we talked we did this this morning so all bring it up now it isn’t so much that.
Who does the who interviews you if you get somebody that. You’re able to use from an s.t.l. point of view it could have been just anyone besides James that was that they chose from a.b.c. secret The They’re now he’s awesome but we’re able to use that Secret Millionaire when somebody is doing a search our Web site can pop up Same thing with short.
One of our target markets on our entrepreneurs who watches Shark Tank on your Brewers So being in a rut interviewed by Kevin was great but the even better part was that we were able to use the say he was on Shark Tank and that’s one of the 1st 3 they hired that he was the 1st one they had with a number of casting the show.
Those are on the front page of our website we do a small business break to boot camp a couple of times a year including later this week. And.
Read might be beneficial to you is right we did with our podcast we turned it into an interview. Instead of us talking for an hour interviewing somebody for for an hour we have shortened they’re now 10 minute gobbles with a 7 minute and 21 second interview of successful entrepreneurs we asked everyone the same questions so that people that get used to watching the new cast know what the questions are to be they this is designed to be a promo piece for the people that come up that’s what the questions of therefore if you’d like to be on that the email address to apply is in your or on your screen that tell us that you want to be on it will send you the questions you answer me send them back and forth of your out if you qualify Here’s the best tip to qualify with their swell questions.
And quite a few people answers back with us 12 pages. It’s a 7 minute 21 second interview we had yesterday your answers be about 3 sentences put some time into it think about it we will make you look really good.
On the new cast if you want to see. The ones we thought of already good yes the comedy see before you answer the we we want to have a lot of fun with it but it was 7 minutes during one second because our anniversary was July 21st still it still is 721 that’s why we got that number we’d like to have fun with that and that’s something for you yeah this is something that we’re doing but you can do this as well you can create your own pov the you cast interview people that are still be successful and here’s the choices that the 3 are one level in stuff.
If you were doing means you have an intro you have an outro but in the middle it’s all of them and your guests are going to do the promotion of it for you and you’re going along for the ride when you go to View Cason and dot com and watch ours we have an interest this is what we do but we’re giving this person so you could have this up and running tomorrow have a bunch of friends that are business owners I want to interview they’re going to push it out and people will find you just because people are fishing out an interview saying hey I was interviewed on this if you great content for your social media tip we’re going to as as our episodes I think we’re up to 7 episodes.
We continuously Kristi’s out on she was are still Shelley and we tag the guests the guests tags it to their own and again. We go along for the rough and that’s the whole benefit to this for you so think I’m doing this if you want figure out how to do this better we’re going to give you we’re going to be way to talk to us later on and with.
A last little bit about us yes a lot of different marketing programs that we offer from either their service or something new businesses a reading of this coaching or with the private edge and that’s that’s what we.
Are Let’s get to get into it and start with a few basics so that we’re all in the same page as you move forward. One of the important things we have seen with our clients in the last 6 months is that.
There’s a mindset challenge that many people are going through and one of we were refocus you. In Think and Grow Rich which McCauley wrote this in 1027 I interviewed 500 most successful people in America and and found that there were 13 things they all have in common and like if you are top 6.
What the coolest thing about that is that one of the 13 wasn’t the born rich and the 13 are all things that that you and I can take to heart and work on the 1st believe in yourself everything anything in the mind of man can conceive and believe it can achieve that growth has has generated dozens of other of us have people have taken that quote and said you know let’s talk about building our our self-esteem cetra sense believe in yourself the 2nd masterminds.
Our next 2 books are the product of us going to mastermind sessions here we were in one of our sessions. At the end of the day I gave the engineer out whose whole life’s work is based on helping new authors start there with their their writing career we were 5 books at the time by hand at the end of the 1st as a nigga some of you were Aravosis the market working checklist.
He came down after the next morning and said I loved your book even Sharon should write a book about couples that work together took me about 3 seconds my 1st thought was Well that’s a dumb idea oh way.
Of the flag. So thinking for thinking quickly one of our target markets are people who work together in partnerships and so of course so we’re in the process of getting that book promoted it’s going to help our viewers and everything so we’re looking for co-authors people to be interviewed in that book but we wouldn’t have that idea at all if Dan hadn’t been using it themself in a mastermind situation so when you’re working with other people you know one plus one does equal more than that it’s why in October every year we have all of our clients in this year and we virtually And we do it today not so much when we do some deep teaching and go through what everybody is doing on the Lao other people to share the benefit of their knowledge so for mastermind believin mastermind make sure you’re getting constant coach you guys are on whether the job we’re your coach is for the next hour.
Do you have a marketing plan do you have plans for everything you’re in your business them do you know what happens if the power goes out to the disaster plan if you’re in a split country in Arizona or we have the monsoon generally.
In fact we went from l.a. to Sedona we went to all of our earthquake preparedness stuff. You know they call a crate of water that is in earthquake supply you know a girl in Arizona they call to create a watch.
List enforced by a fence and a fire threat of different. Make sure you’re taking massive action we need we get this where they are this morning. And while we were in that I took 3 different methods on improving this presentation I don’t step tell you.
What they were over finally on but I know this changes between then and now so you’re gonna get the benefit of this being a better presentation that it was this morning yes almost I make sure that you can specialize if you can if you read business cards.
We don’t how much every kind of business we are one of those that when you hear people say well I work with mold of medium size that cliche small to medium size we realize that we don’t we only were a small business and so we’re niche ing ourself down.
The more you can niche to a specialty and the more you can talk about that specialty on your social media the more people you’re going to attract that are you were target and you won’t waste as much time answering questions from people who really are not your target market who are mostly just looking at this we want to create a situation where looking was your thought and you have more people that you want to work with that makes sense severing true everything like with you.
How do you put this together this is this is a big chunk for more who can share with you now. We have 6 different. We’ll call them avatars but in the moment that name Outtara is going to change to carry at.
Least 6 different areas of the type of businesses we work with and we have divided them up so that if we want to talk to this area we know the message that we’re going to put out.
Example. One of our Have areas email and on our Facebook page this morning. I posted a meme that talks about our group camp and it has direct these red slippers Well sort of he said this can’t use Dorothy’s red slippers use something that was similar as copyrights a bitch.
And it said click your heels together now that is talking to a specific. Entrepreneur that we that we want to talk to later on what is going to go out that has a picture of your own making a hole and interesting re most men are power to a people not in our relationship if somebody’s going to be using a tool in our relationship it’s.
But we’re speaking to one of our male now which are as it says in it it says that people do not want to buy a drill they want the opportunity of a cult that we have tested that and it resonates mostly with men there to women so as we promote our group campus coming up at the end of this week we’re putting out this just designed to attract different.
It’s not just one message taken order to be sure that attracts nobody So the demographics in the 2nd grabs and how you package your uniqueness are what’s important if you know you’re the asked you know which road should she take and the cat was absolutely right.
If you don’t know what road you want to take and it doesn’t matter which way you go so. We introduce you to area. Area it is one of our avatars exactly the oldest one because if she gets back to the promotional products tunnel with all we had was up for all of this.
45 minute or 8 times in my career she’s 4560 years old self as a needs Christian has to have kids vacations around the grandchildren demographics are a mystery why is this important because as I meet someone if in the questions that I ask her as I get in there or as she starts checking off the boxes it’s like unlocking a combination of new terms or faults in it all of the time were small I knew that for that particular person I was going to be able to open that open that door.
In this case the 2 at the top are not areas to the bottom or. So getting to know who your clients are makes a huge difference if when you do meet them over or when you want to describe to somebody who you want to meet.
We could say yeah we want to talk to small business owners who are just going to jump off watch it seemed. Ok what about this is testing the mind.
When we ever when somebody wants to know who we talk to what we hear various descriptions we like to talk to businesses they’re owned by 2 different people that matter for America the civil just 2 people have a couple of your partner own businesses.
When you’re able to describe who you want to talk to better it’s going to generate work for us because the better the picture you can plant in their brain of when should they think of you in order to refer you.
To more effective that will be this is if you’ve ever been a member of the and I did you think teach that really well so that if you want to if you’re if you’ve never been a member of the you know I woke up the how to be and I teach is to do their their elevator speeches and read read up on that they teach it wonderfully well.
So what tends to get in people’s way is their. Finding Harriet’s is they don’t know how to open those doors it’s usually a lot of work so let me let’s finish this off these are the main demographics the 6 big ones in fact you can check out at Big 5 unless you’ve given them the zip code I was that I was on my zip code is lenders are too soft I’m going to be a I don’t know.
If these are the only 6 there are dozens but these are the same 6 states. We have it narrowed down to one of our clients their their father for example and we narrowed it down with them that they have to ask somebody 2 questions and I think if the right answer those 2 questions they know that the most profitable of clients.
So you have to know your demos inside and how which ones are the most important the other part of who she was what was wanted to talk about is good.
So this is another way to think about your Harriet. I imagine that these 4 men then we’re ignoring the convention is not applying it and for several years.
These 4 women they all live in a major metropolitan city they all need a car they’re not using public transportation a good car sales person knows that they all they probably don’t know want the same car they’re probably not buying a car for the same reasons they’re probably not looking at the same features and benefits that go along with each car so a good cocktail person is going to target their message to each of these 4 different things here yet to attract them to a car that seems best for them so the same thing is true for you each of these 4 women may very well be Harriet’s for your product or service but your messaging on social media is going to need to be different for each of those 4 because there will be different things different features and benefits that will attract them to your product or service and they’re probably all on 4 different ones.
So knowing knowing where you are serious or hanging out is going to be far more important than knowing which come from you like to play them. On the 2nd graphics this is what’s going on between their ears.
People buy for emotional reasons not always launched they will run away from pain faster than they will going for it so your job is to take away their pain you if they have a lead you say well that’s the big thing.
You’ve got a wrench that you’re going to bring over kind of simple they’re. Going to share where we’re going. This is how we one of the ways that we figured out how to put psychic graphics into what we did in the world.
We wanted to nutrition we’re going to treasure. I always wanted to use Lucy’s psychiatric. And you know charge a nickel for marketing help. Before we went to the expense of investing in this we sent a drawing out to all of our different clients and we said What do you think of this and the response was positive 100 percent across the board no one even had a question about it.
So we had the help and then when we took it out into the real world. Re found out that people are that get it when they see the bills and they get right away oh my god that Lucy’s we know they’re probably good chance of being one of our Harriet’s And we also know they’re not leaving without at least one of our books because our products are what somebody would give out as a brochure but our brochure is in their book for so we’re going to give them at least one probably 2 of our books because when they get home from the trade show when they take that bag of stuff and they’re going through the one you know the one cheap that most people give out they then have our books are going to our books going to different places our books is filled with ways that people can connect with.
If someone sees our goods and starts fishing around for a nickel they probably don’t get it and we have found that as we talk to them more. They don’t get it and they’re they don’t they’re not one of our hear you so that’s how we use the psychologic we’re using the remember Lucy that in this case is that the heart you know the heart strings that we used.
With Let’s talk about your posts see it’s changed or maybe still.
Every one of your posts we want you to think of them in terms of sidewalks. You are trying to get them. Off of your social media pages sure website because it’s there on your social media Bill because you’re Rush airing the speech and if they’re on your website you’re the only message they’re going to get now we were here in London last year we saw this talk about our work.
We were fans of big bang in fact it’s the ring tone on my phone or it was a lot. Of. So when we say we were wrong to pass the sign we saw the sign the bank area my goodness let’s enter the contest if we weren’t going to be in jail and we were there totally done this unfortunately.
They were advertising early and it wasn’t actually having a week after we were gone and we were not going to range our Fed just everything save for our. Problem but as much as my sister and my nephew would have liked but anyway yes so here’s now how we take the real world we talk about virtual.
We saw the sign in a car attention if that was a person on a social media Oh Big Bang Theory contest well clicked we would have gone to check it out.
Now we have to make the decision as we looked at the details they give us a lot of details on the side including the date of the events which in this case is you’re walking by they have do but if this were a Facebook post I might have said Hey Big Bang Theory contest Click here for detail Well Ok click and let’s bring them to my website to see to see the rock landing page we were created where is it Big Ben theory contest prize you know prizes for the winner what it’s all the price so what’s in it for them the money what is it oh could be 5 and then we had all the details on the page on our website we don’t give knowledge easy else on the sign because then they can decide whether on Facebook or were you both that if they want to cook or not but if there’s an interest you could work less and let’s take this to another.
Our Facebook posts for our bootcamp Pritchett we put your kid we put your marketing plan together and soon afterwards we don’t talk about everything that we that we talk about during boot camp but we get in the big prize say look.
We’ve got to let you go on working. What details click here go to the bank there so that that’s if that’s what you want to think of all of your messaging is in terms of sidewalk signs to capture their attention while they’re scrolling so they pay more attention to you than your competitors so here’s here’s the the real agenda for today you don’t have to worry about your writing my staff is just let you know where we are in the process see there’s 12 things build the a number the upper left corner of your screen so you can follow along just that’s the only reason that there just a lesson.
Please know number one ways to make your website more relevant Yes Why is that social media important because once we get them to boomerang off of your social media site to your website which is is the number one thing you want to do they have to recognize some things when they get there so start with your Harriet make sure that when Harry comes your website she feels like she’s in the right place.
So will use he was make sure that there’s a videographer page or website that you are in because most of you you know most of your small business owners.
Were saying we can see it on a small business owners website is that it’s all kind of generic and all of you are probably your own brand or you’re pretty darn close to it.
When you come to our Web site you see us read the front page oh yeah I’m in the right place is less of the right place they saw you on social media they saw your picture and your mug on social media now they know their direct place right away so it makes them feel comfortable.
We want to make sure that they understand they all ours or at least a little they can look on the front page of all the cool stuff they’re going to get front page of our website marketing consultation 3 you know here’s how you get Here’s our blog that’s going to give you also to free marketing how yes if you’re a small business owner you’re in the right place this is where you’re going to help your business do that so start out when you’re putting your website to gather or looking are we giving websites or right down to a website is it talking your customer have a hard conversation.
And why are they looking for you goes back to the drill the hole. Somebody you know I wasn’t looking for a coffee cup but I needed something to hold on to my coffee so this just happened to be the thing that I use to get my coffee I wasn’t searching Bertha but I had coffee that I needed to bring in here why are they coming here for you know what is the pain What’s the pain you’re taking your life if you can answer that and make sure that they understand when they get your web site you know you’ve won that game.
You start to bring them to Web site live on your social media pages and in your blog you start to use the keywords that somebody would type into Google to find you.
This is going to take you a little bit longer than a couple minutes. And if you want help with that will you know what will give you each of you is going to get a half hour of this for free if you wish take it or not today go to work now.
And we can help you put this list together we used to be so much easier go back 67 years oh my gosh it was way easier and then. Internet happens and it is harder but this is where you want your best advice and again solve a problem this is rather going to write you a check when you take it or think we’re there for and.
Make sure it’s timely and timeless wartimes What does that mean. If you go went to our website in January you would not see it covered 90 but why because it wasn’t a phase but now and for the forseeable future on our menu the very top of our website there is a curvy liking button that.
Takes you to get information on how to. Still there this is during the overnight into it’s a blog that we have to change the attitude it’s up to you on a $15000.00 words or something like Now there’s a lot of info there.
We looked at in February March when a lot of large companies were doing theirs there are some that we always check out and we saw these starting to pop up so we figured we’d best get on this it’s time to go on the other side when you go to our blog you know if you’re looking for marketing help.
Most of our blogs you could read it now you could read it a year from now you could read it a year or so ago and they’re going to be relevant because we go through our blogs and make sure that we keep them up to date that the information is timeless So those are the those are 2 things you want to do with your content.
How and by the way if you’re blogging if it doesn’t have to be the Iliad or you know something really long. Google’s recommendations are worth $3.00 to $500.00 words so for now it’s been $3.00 to $5.00 per couple of years you would recommend that your minimal blog should be about.
Just letting you know this because at some point the minimum number from Google will go up because so many people have started blogging. That we would suggest a negative and 5.
Average about the are you know average about a 1000 I think ours average right now about 1500 because. Content Creation is not is not a challenge that we seem to have we’re putting out a new program friends new businesses.
So we just wrote the 1st draft of our blog and it came up over 4000 words and we’re going to make it a part one for 2 because on the other side of you don’t have to make it too long most people don’t want to read too long but and you want to make it long enough to Google says Oh my gosh a couple of 1000 words they’re really trying to give away a lot of information that’s good so there is something that’s chilling and there’s your There’s your blog ing.
Second ownerless here testimonials one of the very best bestest things you can close as social media I testimonials prefer early in video form. When somebody says you know and we’re will give you the script on our next on the next slide but when somebody says something good to you you should always be listening to it and and with scripture to getting on the next page.
It’s how you create and get a lot of testimonials you can never how enough it’s why on our website we have 2 different pages of testimonials now we changed our name a couple of years ago to you off creative use the company was called promotion.
And when we moved here we changed our corporate but there are some really good testimonials video companies and we didn’t want to throw those out so firm on the 2nd page and label them as such but now you just see what afternoon through creative and.
People were watching videos. And I believe the more than when you read the one you’ve already all read testimonials we’ve all thought really if you want any other you want to carry it is not thinking that this small business owner hired these actors Why do you get on ads on television Dr big companies they Iraq after them don’t know if you know when you especially if they’re not so professional if you use your cell phone or even if they use their cell phones that is your right or not your carry does not expecting that you hire some it feels much more genuine to be on video whereas if it’s if it’s written it’s it’s not even spoken nothing but there’s always that they mean like the letter that this business owner or they bought it.
So here’s how it comes that Sharon Yes What’s the general age range for people that are on Instagram Usually it’s women $35.00 another Ok so if you were here it is a woman $35.00 or.
What you probably want to do is popular your Instagram with testimonials women that are 3500. People will see people that look familiar if you look at our testimonials page you will do it out of about say.
But people tend to click on the videos of the people that. Are similar to that age race gender it’s amazing we asked people so did you happen to check up on someone yes which one spoke to you the most Quite often it is what it looks like.
Just the way it is so you might as well use that for you get a whole wide range of testimonials and share them to the platforms over and over and over again.
With your Harriet’s I have. A good testimonials one that you can share your journey every couple weeks every couple months over no chances are somebody hasn’t seen it yet and it gives him a chance memorize this when somebody says something nice he came I appreciate your words Hey can I ask a favor could ask you to see that in my phone for mine so I can help other people just like you just a few seconds and.
Notice how I think can you say that in my phone I didn’t say well you should have video I kind of changed the way. I should remember that I am in and I say it can we do that one more time just yes and they always do it again biggest reason that somebody will not do that for you is there a They’re going to forget your name so this is our Chichi feel free to use it well with your needs instead of our.
Eyes are names in and suggestions will help you know that we follow our new company top who we are where they may have seen a big smiley face or eyes and smile something they might want to say in our minds of the say their name and website the bottom has.
An f on it happened and she told it right below our so proof instead testimony or instant color content for your social media sites testimonials one of the very best just bestest things you can put on your social.
And. This slide is here for a really important reason. Rental space is not as good as space that you or any real estate agent will tell you this social media platforms are rentals they’re free they let us use them for free and then they show it adds to very nice trade off.
Some people think. How dare they show me that well did you read the terms of agreement before you click yes but I don’t care if. I had that conversation again.
They could go away Google told us months in advance they back up your stuff with a plus because it’s going away and it went away. Shared I went on a really cool one called last 2 lines of it we started on it when there were like 250000 daily users and a few months later we were on it every day and it’s a 350 and then one day it was gone like going on going on in back to the.
Show so we also really good video content so we’re shit so take our pain learn from our paying. Understand that they could go away and you have to back up your profiles all the time.
And that’s why this course is. Telling you so many times less of remembering them off your social media sites your website it’s really important please trust us. Cause it’s a vital thing use the use the platforms as well for what they are there magnets they’re there you know is a matter of regret if the.
And always use the platform that you were Harriet’s like more not necessarily the ones that you like play on now we’re lucky I like Facebook the most and that’s the number one for our Harriet’s we get 12 percent of our brand of business from that Linked In is number 2 for us You Tube is number 3 so we have a decent presence on all free.
We’re not. Just 2 tax dollars tipped off and stepped out that much they’re both on my phone but our target market isn’t that young so we really don’t have a need to be there except to learn how to use it know how to use for clients that have that is as.
If they’re after. If you want to play the long game like Nike and Disney and all of the large companies you might want to play on those just because people could age into your product so if they’re on on the time they’re on the snout now they can grow up and turn to your customers.
Next is your You Tube channel. You can rule the world with you You Tube channel which is this is an important social media site but it’s also a search engine it’s the number 2 most popular search engine behind Google and you don’t by go oh my god.
The god it awfully quick hello Congress. Google when they’re when someone types in a Google machine I’m looking for this and that they go through google my business they go through You Tube and you’re outside and socially but you just want to big ones for them so as you’re creating all these videos as you have a testimonial there yes and every time we brought you created the oh that goes along they go on your You Tube channel and then you share them you know that you website.
These videos are not so silent salespeople that are out there that we’re all for you you really compete in the world with all these other companies that do what you do.
For tension make sure that your You Tube channel looks similar to. Your website similar enough I don’t know what I would say that there are same pictures of their single Evans.
So that when I get to it there is instantly recognizable as yours. That you’ll notice that the picture next to you upgrade of our logo photo. We have that reason I want to just even use that quarter social media right now to put mass summer things to know what.
So you’re your You Tube channel is going to be kind of the base for your media. Now here’s something really important right now. The mistake most people made with video is Bill Shubert on their phone uploaded to their You Tube channel and then share it to their social needs you to convey sloth or any of the other platforms are competing for advertising dollars So if you share You Tube video directly to your social media platform not as many people will see it compared to if you uploaded it natively to your social media site that you.
Should hear some people upload to You Tube and then share it with a social media we don’t want to go the wrong graph we want to go the short route from here directly to social media were people will see it because the social media sites will say oh yeah that’s not there they’re not going to leave us to go to use it we can put their ads there and work you know and it’s not food.
That was the term I had to use as a pollutant. With the You Tube video well those do it so that’s the that’s the way it works that is doesn’t make sense the are going to ever get that you’re going to cool is really important that was important and important thing to learn so I hope you will that step.
It’s time to meet the side of me. Oh so if you are if you used to use Google Hangout it is now in the most and so Google me there is still a Google Hangout version but it’s business something internal and I don’t know.
The differences one difference is that Google Hangout used to automatically upload to your huge agenda which was really here it was. But now I already probably upwards Do you agree with Dr so and because it’s it it’s part of now part of the Google suite you can actually only need the a video with someone who also uses Google So if you have a g. mail August but they don’t you can google them you have to find a different platform like this one or 2 or any of the other the zillion video platforms about this so why would I use Google me well Google that.
If you can do videos properly in google me that Google does look for. They look at their own products I was exposed to they look at their products all the time I need to go back and fly for them see anything about.
You sooner I’ve done the right so I do care with that for a minute I want to point something out like with you. On your youtube channel and you have the ability within your.
You to Sweetie a studio that’s within studio you can shoot a video right on your laptop write any 2 channels and it will. End up being right a lot faster.
I use them when I shoot a video for our blogs I will go into my youtube channel I’ll shoot the video right there it’s a lot faster and it and the same time I’m having to shoot it and upload it which you would have to do if you were using me right there face to dry and then you have to upload it from drive to youtube so member Well back at the beginning of the presentation Hank was talking about our view cast and he was saying you could do that to run away you could do that if you could do it on google me if all of the people you’re going to interview are also Google users but then it would get sick your drive and you would have to upload it to you whereas if you do all of those interviews on You Tube studio then you would have to have there wouldn’t be that extra step and you wouldn’t have to worry about whether or not they are global users so that’s a that’s a really great way it’s a way to use your You Tube channel she did those at the same time I’m.
Going to be really quick if you if you’ve got a good you know you want to quit or do it that way. Ok Why why no. So you’re all probably used to doing Facebook live but Facebook is not the only one we can do that you can also do it only then and Instagram has more than lived right they have their stories and ideas you DNS reveals it’s very video heavy you know it and it wasn’t because the society says.
It’s not that they decided it was a good thing. It’s. Well let me all and Jim z. driven. Younger generations are communicating far more video. So the older platforms are catching up to it we heard Nicola Mendelssohn she’s a v.p. of Facebook back in 2026 did you make very well still when we heard about it it was a 2016 and she was being interviewed and they asked well what do you see as the biggest change in Facebook in the next 5 years and she said more and more if you’re that’s 90 percent of the video and if you look at your news network for years and almost at that 5 year mark.
And you know this pretty much mostly b.l.s. again it’s not that Facebook said Oh well let’s all do video was mess with them if they’re looking at the analytics and they said you know looking at all the algorithms that are people interacting with most Where’s the most engagement was video well if they want to engage with video then we’re going to give them a way to make.
Facebook live with more so just a few tips Make sure you practice. If you would about a year and a half or so. When we did our presentations live we would say how many people of go to Facebook and a quarter of the room and maybe one or 2 you know out of 50 or 60 have actually done one.
We’re going to hear those numbers just. Explode so now we know everyone on here there might be one or 2 of the event that haven’t heard of it.
Or have done it. So make sure you practice you know you can shoot a video on your phone that does not mean attach a new practice your video.
See where you’re going to go with it and then go a lot of. Space about between other videos on your Facebook every post video after video at some other post in between Make sure you want to raise yourself.
When we do a lot of our our most common one we were doing everything we processed from California into issues of marriage out in California we’re on our way to Los Angeles to speak it 3 or 4 different places in 3 or 4 days so we were crossing the border it took about a year but our audience caught on to oh they’re doing this with one of the car click because those videos always had a couple of marketing jets it’s on them where we were speaking and how to get a free ticket even if they were charging to get in when we speak somewhere part of our contract is you know we get x. amount of seats that are free so we can offer those to our people you know our piece to come in so we intro marketing to really going how do free ticket into our self again and work out the reason would you introduce yourself a couple of times but in their own web page what if you could share just something that doesn’t know what we want to make sure they have a chance to figure out who you are so you can get more you know people on it visually gauging is always on.
The hunt for most of them now we’re in Sedona So if we go outside our houses we’ve got really pretty red rocks everywhere. Spontaneous meaning don’t worry about your omes of those Don’t worry if you make clearly.
If you make a mistake in saying some things I don’t really know that’s not right and fix it so we deal. They don’t want to seem perfect they want to see how you handle the imperfection yet totally fine human the.
Everyone else take it anyway and make sure that you encourage people like it and share some business a little hooves when you can we can you know a whole lot work we have done a list this will get you started let’s talk about this what tips so what color shirt you’re wearing what you have to munch What time did you get this morning what’s the name of your favorite pet ever when we say the teacher in high school you know sometimes asking a lot of questions Have you noticed that you have heard every one of them did you know that the human mind cannot not answer a question which is why even if you’re a social media asking questions is a cool thing but make it easy questions this is this is not the place to get them to pontificate.
Easy write out a word or 2 men only send them to me now you’ve received. Several And they know my personal profile I have for 8 or 9 years now if that means Ok late night Facebook a question.
And my audience is is is strange. So we will get the one sense in its answers if we ask but most of the time we’re say Ok fill in the blank hot blank you know she’s cold Well I will be well we made a really simple well it was you what was your favorite school or your favorite grade in school you know the whole idea on the personal side is to generate a gauge for.
I think I think of it this way and you know maybe some of this already you know this is actually the 2nd of another dozen Now camera if you think that this weapon or this morning but every time that someone.
Doesn’t want to jump what we’re doing laps even sort of this is testy every time they but you engage with the post or your Harry engages with your posts whether that’s a reaction comments or a share they’re voting on that platform they’re telling us platform all I want to see more of that person’s stuff so the more that you can get engagement that has nothing to do with by my stuff by my stuff by my stuff when it is time for that special that offer more people will see it because they didn’t gauged with more of your not by my stuff posts and that’s true for every platform I know this from the Facebook but any platform but it’s true of every single one.
You know and you know the rules their rules you know no more than 80 percent of your of your posts on your personal profile we’re going to see. If percent or personal 20 percent business and on your business pages it’s 80 percent business 20 percent let him get you know you.
And that’s why we we go to great lengths on our personal profiles to make sure we’re adding content that people are going to comment on share my to engage with yeah so that when on weeks like this where we talk about it we have the cabbage like we know more people will see it on weeks for we launch a book Good God those those percentages go way out the window because it’s you know it’s by my book on my book 5 a book and oh by the way if you buy my book for a buck instead of $50.00 you get this whole bunch of extra suffering so we always want to make it worth your while to do all this.
Clear call to action dumb it down Joe make it hard and you’ll see this in 2 slides how easy to make it you might think did just the fact that that your phone number is there that means call it doesn’t you need to tell them call you know see the phone or below if that’s the case Yep and you know what that should be bold that number for under the offer them Commission should be bills.
If you’re not trying to get people to your site stop them social media just please don’t just you just don’t waste your time just. That is the point is to get on your website or call you you know some so called action.
Just one there for the for the good is is going to be frustrating after a while give them links you know that c.j. call action click on this link go here share this something tell much ado next People always want to read to be told what to do next in most of your competitors which.
Is now not you. And make sure your business profile you claimed your vanity u.r.l. because at the top it says effort dot com slash doubler you can change that to your company name or any age I think you can do that can you know all of that you’re going to know yes yes yes so clean your vanity u.r.l. it also makes it easier to tell someone right if someone was to connect with you on line then this is a lot easier to say you know go to Linked In dot com slash company a company name you know I crave marketing solutions as an example then it is right oh well go to Linked In dot com slash company slash a by the jury right I never say I’m like there are.
10 things for your personal profile violence makes you have that as well also at once all right by the tweet. It’s not within.
Most of our various went on but they may have a presence but they’re not up to now if you want to if you want to do so many things.
Or Instagram. Well let’s make your tweets more effective or. I felt good but my leg and it is our biggest challenge is walk through them you know a 20 something.
So let’s make it more effective need of urgency make it or make your sales short is this Twitter specific This is not social media in general Twitter says it if you’re going to get this go make it in percentages it has it works much better then actual dollar.
Newer is better if you’ve got something new new posts new blog new product new clothes new something you offer new haircut. New or seems to be that are you know the attention span of a fly.
Don’t you see the ashes and makes of their relevance you know they’ve got to be relevant you may have if you’re Instagram or when you have 40 something. Past tags that you use or rotate all the time but Twitter is not the place to put.
Your 280 characters don’t waste as text offensive a lot of your posts you have a friend she is a photographer it’s every time she goes back for her work out ask dad push ups by the way go to ask a question of you’re going to get one of 2 things one of 3 things only one of them is a.
Has take away again as take grateful Well good how about past sag best photographer in Los Angeles. But I think. Keep it short and sweet you don’t have to use 280 characters.
You don’t have to. The max not the most. Asked Question same thing the basic questions people cannot answer question on a cool Ok but we got the sense we do our own little world too much rather you.
Think it is the best way to interact with somebody things if you if you want to fact I need to make a note I want to and I’d shoot surname.
Tweeted my name to get me as a given that maybe I believe a given. And tons of evil right and I knew about these are given fly to Rio they’re doing other really are you guys with one more story.
We could do a big Didn’t you know I was going favorite statistic on this slide is that the average length in user spends It’s 17 minutes. Sorry. Syria is going to cover their per month on Linked In So what that means is that you don’t need to invest a ton of time and get some time absolutely every single day Absolutely but not a ton of time if your product or service is best be the reason you definitely need or if you’re Harry it is a professional which most of you are possessed got to find our to afford you then Linked In is rated to be not solely but in addition to your probably probably paypal.
But you know it’s not a big time suck we have a whole Linked In web in our we did it earlier and you earlier this month and you can find that on our Web site on the blog if you define it send us an e-mail we’ll send you.
In By the way is one we were talking about. We will do it again in October. If you go to your marketing advisor you know with that in the chat the last day of September you’ll see are scheduled for October unless I get to it earlier which I’m trying to do.
But we have the campus we are different. In still a great Instagram so this is another place to find them find those celebs and many of them are also on Instagram they are not doing a whole lot in their necessarily the stories and I just see now we’ll.
The best team I can give you for Instagram is if you have just started on Instagram Instagram is going to lead you down a rabbit hole that you should not go because it’s going to tell you that once you set up your thing now go pick your interest and go follow people and you haven’t actually set up your Instagram yet so don’t do that because what happens is let’s say you are brand new and you come to our Instagram page and you follow us and I go who is that and I click on you and I go to your page and there’s nothing there so I have no reason to follow you back I don’t I don’t know what you’re about all I see is a name and it may not even be your name in my view accompanying so I’m not likely to go to remember oh you know what.
I’m looking at our list Alan came and looked and he has one of those Instagram page so I should go back and look it’s going to have that image you interact with our stuff a grand there and then I go where I was going to go look and see if you started posting so here is my best to.
Plan your posts they should or should have a theme and there should be no somehow branded to you I don’t necessarily have to have your logo on everything but you know color coded make it so that we have no 0 Yeah that’s definitely the same company right there’s a theme there.
And plan out your 1st 6 to knowing posts because it’s the 1st 9 squares depending on the device and from a 64 that’s why I say 6 to 9 so that we can get a feel for the kinds of things you’re going to post and why we might want to follow you back.
Hank mentioned earlier in the presentation the testimonials are great they they are a great thing but don’t make everything a testimonial people will will get they’ll get burger they don’t want to see you know just a bunch of testimonials on your Instagram if you’re going to testimonials are one of the things that you want to post that’s totally fine that’s make you read every $6.00 to $9.00 posts so that if it’s not in that 1st square right we have to scroll to go see another incinerator testimonial so make it show up every time that you have a new 6000000 that there is one there that’s my best and you don’t say it’s a private That’s right as I so I go to follow in my example I was following Palin back.
If I put it all Alan back as much as I did. We know that I’m not going to keep follow and request that he allow me to follow him.
You know not good for business I mean but 1st I will not do whatever you want a personal right whatever but if it’s business no I don’t make it for.
People I know. Because I have. Ok reply to your comments so this is actually true of every single. Platform. Is a quirk of the platform.
Seen other sometimes alone. Over.
Sorry I don’t mind pointing out something for things of faith next time does the update. Where was the reply to post so if you if you make a post and I comment on your posts that’s one coming if you reply to my comment it sounds to coming even though you say thank you it’s totally fine it’s down to comments the platform challenge to this you comment it doesn’t what it differently my comment on your post has no greater significance then your comments on your own posts they haven’t figured that I suppose some day don’t figure that out but right now they have so capitalize on not because the more engaged in the more other people will also see it so if someone comments on your posts then reply to that comment don’t just like it comment on it again even if all you say is thank you thank you for commenting thank you for your insight thank you for the just something I hate I don’t whatever write something.
It’s the talk the talk of the. Net you might notice in the news right now to talk is like die headlines. All about all of them and though so they’re the us the companies of the us are trying to get a Us version.
As opposed and separated from the China version which is the creator of ticked off. And the are going to straighten us on the block so that they blocked the Microsoft acquisition of the Us division and they seem to have allowed Oracle except that this morning they took that blessing away so if you voted John want to talk then you’re calling your grandfathered in but if you are realizing that your ideal client is a youngster that might That’s on to talk you’re kind of stuck at the moment it may change what’s the use for the moment you’re asked.
If you’re if you. Most of most people that in the watching our wedding of ours most of you your clients aren’t in that age range back to stop it I guess but it can’t hurt to be on there we have a presence mostly just so I can talk to my 13 year old nephew.
In abundance in London so we’ve been trying to work it’s good to know how to use it. But you know lucky for me he’s also on Instagram so I get chatty mates to.
Meet up when it meet up as a social media platform but I say Ok welcome because the time it is now. Earlier and come bed me that said messages to all of their administrators you’re probably really have your meeting the Brisson so you should figure out how to do them online I figure out one of the platforms or worse for you and keep out of your meetings on line planning that because we’re still going to charge you for owning your ads out of it if you’re having plaited meet up with let’s give you some basics.
Kind of like a chamber mixer where everybody has something in common. Don’t run out and start your own group don’t do that yet if you’ve never going to meet up meet Ableson enough.
To know you should I mean that should you want to do if you want to play in groups where your Harriet hangs out example one of her clients is away or her clients are all parents that have kids that have a certain challenge so she goes into groups for those types of parents that have kids with that challenge with somebody else so why are you here she says I have a lot of guy that is a general a general advocates note you got what’s going on in your world so I can help them back she didn’t say you need a lawyer that’s going to help you if you didn’t know she’s there learning expedition.
She is the usual person I’m usually less than you could you use that same strategy for Facebook words and linking that to you by the way yep. You can also use this where you’re We’ve been hired to speak this January national.
Organizations conference in Las Vegas. Yeah. The letter. Yeah you know what those guys as I sit here they about she said those contracts will be coming out in early September Huff Yes.
Best of luck but here’s the thing. Let’s say you have a speaking engagement in Las Vegas and you might to extend your savings today and still have your company Think what a check if you’re getting before you do this.
Right we will do is look at Meetup groups the for me person you know status we will send an e-mail to the Administrators group hey we’re coming into town on that date would you mind if we showed up for you to read up I have never had it in this trader say Oh now they really said Sure come on by back some of them said hey would you like to talk to our group I see you’re a marketer you know you want to talk about marketing your group Why sure I would hate Can I bring books for everybody that might be in a dense Well yeah bringing value so we’ve spoken to some groups.
But what we do at that point is we share where we hold onto those e-mails back and forth when we’re there we take pictures of the I recited the ever want to question question it well here e-mails well in advance planning our trip here are the pictures while we’re there and hear the thank yous you know back and forth yes it was part of a planned trip to Las Vegas and that’s why we have to spend an extra name of a guest because we’re building our business that way.
You can do the same thing on if you’re going to take a trip if if we go to Washington d.c. she share a mall. We may take a couple of you know a couple of hours and go to a different meet up for each check yes we went to Washington d.c. the attorney general revenue yes we did our telcos Yes we did our moms out it just saves us knowing the I’m reading off so we need to see how many that can become popular Now here’s the here’s the key this is the want to write them quite often an administrator will decide they don’t want the group anymore they don’t want to pay the money and run the group so you’re going to get an email would you like to become the administrator of the group along with be Administration responsibilities which include setting the meetings comes on email lists of all of the members and if you don’t spam them they can become a really great source of revenue for you wrote right person or the unusual person in the usual place becoming the administrator without competition so there’s that there’s the little key factor that’s the 301 chance.
Number 12 late radio shows that those are those are social media now but it’s thought of in your social media you need content all the time and people ask well what do I put on social media here’s something that’s unusual every time we are a guest on somebody’s podcast we share the link to our social media pages how many times do you think we do it just once then we’ll do it right away a couple weeks later we’ll do it again we’ll do it again so it’s a it’s a digital asset and the more times we shared over social media media.
The word valuable at the time that we had destined to be on the podcast was this remember you know if you’re in a pod cast from the analysts you know friends that.
In your own heart if you’re doing or not guess what our case we’re doing our view casts dot com we can offset if I sell something else we’re not going to be done that on our radio show we’re not going to do the other you can it is only a 10 minute deal.
We’ve given if we were clients like giving us these we were already clients I live in the other the u.s. you become seen as an expert in your field because you know one of the ways that we get 100 us introduced they are the they’re the hosts of the syndicated podge asked the marketing checklist $243.00 episodes on star wide and beyond thanking Surely you off.
It’s a really cool tool for network so now if you’re going to get on them by the way one of them wait one of things it’s really good. It makes your presentation skills get better can you imagine when I was the reason we named Tuesday afternoon at 4 pm that through the Centonze we’re going to hear it and then once you know show started your producer hits go and we need a minute and 30 something seconds later we’re going to stop there was dead air you know the worst radio show on the world is dead air.
So we had to be prepared for our show it keeps your finger on the pulse that’s a great reason to have your own party now to be on somebody yes it’s getting a little bit more challenging because there are a lot just and right now people with nothing to do are trying to get on us so create your list of about a dozen or so questions that you can answer create your answers.
Shorter is better and when you send the e-mail to those hosts see by the way to the questions you can ask me all the answers you’ve done under their work for them when we had a yes we always said send us the questions you would like us to ask you and the way we read it was Ok Are these in the order you want to ask them yes awesome here’s what’s going to happen we’re going to go down the list if I ask you a question that isn’t on the list know that I’m going to come I am going to come back to it and it was really simple ridges at that point were talking heads you know we’re just another pretty face or at least one of us.
Were going down the list so. Being on potash it’s it’s awesome it’s a great way to market yourself and then you share it on your social media sites over and over again even a year later you can say remembering how awful it was to be on the spot gas I if you share one of the tips you gave up on that there are lists of pod cast.
And there’s a template for the e-mail to send to them to entice them to interview you know if you want those then when you schedule time with us for a marketing consultation don’t come remember to ask us for them when we started you know those.
Are So you have just learned how to use social that platforms to build yourself better so what’s next by the way that unicorn is there for a reason and the fact that you have a social media platform does not mean your job is done a completed Social Media Project is a myth it’s never finished so you get one.
If you’ve been on and are the revenue rise this is always the 1st thing you should do. Go grab this this media off of our social media pages.
As a reminder. There are an awful lot of things you can do to save yourself apart from your competitors that requires 0 talent we do our damnedest to start on a time when you are going to start at 9 in the morning not I don’t run I know too it starts at 9 am down the.
Emails you get encourage you to log in about 10 minutes early just to fix all that check stuff that we had. Because we started night period. Energizer Why are you the one that that people smile when they see you and then there.
Are you when somebody does something nice for you want to send out an e-mail to say thanks Who are you coachable when you have a question when somebody has a question for us quite often if I know the answer is going to be.
If I’m going to give them an honest truth my 1st question is are in touch and if they say yes I said Ok we’re going to be this answer you said you were cordial and I sure.
Did you know there is very little traffic on the extra mile and it is so very true that if you’re willing to take that extra step for your clients.
They will were words here with referrals testimonials this nurse going the extra mile always makes a difference. You probably if you’re on any of our stuff you tend to hear us talk about River Rock Cafe You know they’re such an awesome place to be.
That every time we want to talk about go the extra mile they’re always there example and being prepared. We go through our slides before we do a presentation if we haven’t done it for more than a couple weeks just to make sure we know so.
And he’s the author priest by the way thank you very much we do appreciate. Have you created your marketing budget that’s time in dollars How many hours a week are you budgeting towards marketing your business if you’re a networking group you know there’s there’s time that that goes into it if especially if you’re the vice president oh my god.
Here’s a here’s another marketing to if you drive me and I do not take a vice president position that the hardest job ever outside your home. Make sure you’ve got your team of advisors.
Clients included foods to people that you’d like to have your client to conclude your mom you know before going on gas you as she was always on our team on the bus.
Seminars we attend seminars we read blogs every single day we are generating information in a constant basis and pension we have 2 different services and we haven’t market. Yet really proficiency at the tools you’re going to use the sales funnel to bring people from your social media platforms to your website get really get it well with.
Get real good the camera and the video on your phone and how you use it and what’s the what’s the best time of day to use what’s the best light to use if you were to look at if you’re we’re looking at a laptop that has our slides and our camera behind that we have lights out of your vision are up there and all around us are patted you know this adding stuff that makes the sound in this room much easier on your ears so we’ve got proficiency with our tools now if we use our mike set today.
The sound quality is even better because we have all of this attic and such but we’ve gotten really good at using our tools. Make a list of your marketing goals if you are going to other weapon ours in fact.
Your marketing Advisor dot com is where other marketing whether ours are. If you’re going to a bunch of stuff start taking notes and write stuff when we go to.
A mastermind group that we’re in we each take that and we don’t teach them to share them until we get home then we each have as the round up and we make our lists are 1231 where the 12 most important things we have we want to implement well because there’s 3 there’s 12 months a year 33 months and a quarter one what’s the thing we want to do right now.
When. When coding hit we had taken a couple months off of our broadcast and we’re going to start up again in March and. Then clearly stuff got in the way and in June we were in a mastermind group and it really was bugging me that we were doing the few casts we planned on doing it so if it came number one and we wanted to launch on our anniversary it’s July 21 because it’s 7 minutes and 21 seconds that’s a lot near us.
So we left all right what are we going to do on our 4th launch on July 21 well we’re going to shoot 3 or 4 minute hands so we can launch on July 21 so we were backwards what would you need to do to make that happen and it moved us to our number one goal it had been sitting at like 912 you know it became we’re so with that so your list of goals will be fluid to it this is interesting is it it’s blew in.
I don’t know it’s all I don’t know I think it’s you know there’s another better way of saying it. Anyway it’s a fluid Plus there’s a there’s a fluidity to there’s a it can change it is a living breathing doctor you go so if you have one of those and you want some help.
We want to give you a way a couple 3 ways to help one is is if today you learn something new or at a breakthrough or you remembered something that’s there we want to help you generate more so the 3 things to do 1st free marketing consultation you get us for half an hour we’re not even going to charge him a nickel of this including Lucy’s Fox This is not where we’re going to sell you stuff we are here to help you with what you do.
Why do we do this 12 percent of our business comes from Facebook our business comes from referral sources one of them is doing free marketing consultations the people they tell their friends and so on and so on so we’ll give you a half hour oh gosh yes absolutely yes you bring your questions in we answer the best of our no you’re also going to get if you if you do that you’ll get our free report working yourself a modicum of it back if you also remember this there is no picture there tell us that you want one of our books and we’ll give you a little nervous as well again it’s our brochure meet me at 6 different version worms.
Why run with content why wouldn’t we get to that that’s job. Next we are doing our boot camp. Oddly enough this week. This Thursday and Friday.
In today’s ink Richard get together and then on Saturday a marketing plan together you don’t put your jobs aren’t That’s what I thought I was looking at the wrong.
And then on Saturday we were give you so we’re going to each attendee some time to answer whatever questions they’ve got. That’s going to be strange to your computer if I’m right here right here.
Normally we do these adverse events because it’s yeah. When he said. That our next window after that will be in March. Where you know this is you know do we put your entire marketing plan together teach other people liars what the biggest mistakes that people make how to ethically get people who want to say yes to the product.
And normally we would do this in person if you can’t come this week our next one will be in March so we write down plan your marketing dot com And in October if you go to plan your marketing it will have the new day as soon as these you notice the camp is done we will update our dates with March the next 1 is it is in March the next time we do the things we do in every 6 months.
You might want to send us an e-mail and say By the way if you happen to do an earlier one let me know. The last the last 2 Decembers we’ve ended up looking at our calendar and saying oh my gosh we have a couple extra couple extra days and we’ve done what is it December so we might going to close if I’m late.
So if you want the civil service and you know so you might watch so there we are. If you need now if you’ve got questions No told what to do with the ones on home.
So a couple of people have already put things in the chat so the question that’s come up the most. Is what about automating it what about those tools.
That help you to automate it so here it is here’s a thing I do see also the 2 of you have are in the she would take you and I will I’m you in just a moment Allen is sure everyone else will get you.
So this other came up twice sorry to see him so here’s the thing it’s platform performers that you do it natively So if you put it all things being equal the only difference is you posted natively versus use the tool you have or the one that uses the tool will get less research write the platform wrong show that post as much as if you did it notably now 2 of our clients tell us right if I don’t use a tool or an automated I’m not doing it all Ok well if you if at all or nothing then fine use a tool just know that you’re making a strategic decision to not have your post show up to as many people as if you didn’t need it.
We we use a couple we also use a couple of tools that we have the same 24 seventh’s you guys do so we do use and tools for some of our posts we also posting that we.
Hank uses one that is only for Facebook and Twitter the research that went into I did read that I think I left out a suggestion when you know I think it was in his email.
So anyway so the nice thing about that tool and the thing that I gauge every other tool by is that you can repeat it you can say how often the post repeats So for example to use Facebook as an example which is the easiest one to use an example if you’re on Facebook you can schedule your posts on Facebook so it’s the best time for you to post on Facebook on your business page is it 7 am so you’ll know that you’re here really isn’t actually looking out until 10 then you can go in at 7 and you can schedule the posts to publish at 945 so that when Harriet goes on at 10 your post is there waiting for her but you can do on Facebook on using the Facebook platform itself is you can say post at 945 today and in 6 weeks from now with the tool at hand you know you can do that there’s a tool I’ve been using that I can also do that because I measure I rather use a tool that will let me do that there is another tool that we’re going to start testing next week after the camp that says it also lets you do that is the key truly truly this is the key.
And let me. Pull back or give you a little bit of a lot of ready to go on a we don’t mention it here because we’re courting this and b. if I miss it we’re we’re affiliates to it so if I mention it to get even name of it it looks like we’re trying to sell you something so you can ask us a on your free marketing consultation also we just talk about it now.
I said on the. Various clients. X. amount of days most of them it’s like a 60 day cycle where we come up with 60 different cars and it will be every 60 days.
Our you know we have one that I set up on with a 100 something day cycle and that just drove me crazy on our own Facebook page. Will post at least 2 or 3 times a day and I think it’s like it a 9 the year a 100 and something be a cycle.
But what what that means is that I only had to do the work once and then it just repeats so it’s one thing to use an after but years if it doesn’t repeat that you’re still in the work and evaluate it once you’re there so I don’t really see the point of an app of using have you know you’re going with you’re going on vacation and and you’re not going to be anywhere near online.
You know if you’re going to really unplug Yeah you know so otherwise that your tool has to be the other challenge with most tools and I’m noticing some changes on Facebook I don’t want to say this is true for every social media but on Facebook specific there are so tools.
Used to be that every time you use one of those tools it would say Posted by and it would give the link for that tool and the most popular 2 are not going to name but the most popular tool was wind the people would say all right I’m going to go check that our Because I knew the name and I would click on that to go check out the tool of the you must now I am noticing on Facebook that least the tools that we’re using are no longer publishing no good to them just like it’s native It’s early July was really close so I don’t know if that’s across the border it’s only been 2 days of you know the stuff you know I want to say this is it could also just be a Facebook question in the back again smartly so that you know a good percentage of our conversations start with you do Facebook.
And then link I’m going to be the one that Representative notices. I guess me to wondering if her touch it. Doesn’t happen Ok so we have a chance question but I’m going to a new Aoun I’m going to try to of you Ellen Miss not letting me on oh oh.
Good to. Everyone keep your fingers crossed I don’t know why some started out you know I’m new to what is your question. Could you say that once you were pretty perfect weight so I was pushed and I think he didn’t really slow.
Well meters out of so maybe he’d need to get upset just look at the end of the questions in the chat No I think I caught them all up.
If you have a question that I missed then by all means type again what are or come back out Oh Alan you want me to do something about what we did.
No actually I. Wish we would get it.
Ok we request that you any again and you’ll be out of the queue so be cheering for you again yeah it’s a talk. No no you know what never mind I would do it for you Ok so the question that came from senior girls in my marriage to the guy and.
So if I feel cheated you didn’t tell the Leeza Gibbons story again. Sorry Ok here’s the. The short version of the really cool Carrie I took at a 2 day workshop with James Knowledge Act a few things from a millionaire and Leeza Gibbons of the world.
Talking about how to get it in the media and she could have been anywhere awesome like the most awesome this business woman and person just the best so at the center know with our appreciation tool that also you know that we’re at Brownies to exhibit around office and a couple weeks later she actually tweeted my name Thank you Margaret Yes we did you know the most thoughtful person ever was like oh these are good and so there was all the lyrics so now I get to tell that story forever that these are given things that I am.
Buffel So is there you go Celia you have the story you’ve been divergent. So they’re. Ok I have put this out couple of times assuming this technology works you all will get an email with the link to the recording of this weapon or it’s not the Power Point specific it’s the recording of the whole thing and so assuming the tech works you should get that.
In the next few days definitely right that if that appears to be so here’s the wrap up dream of sites pictures you’ve gotten playing your marketing dot com for us getting a good marketing plan together it will get.
Free Marketing consultation if you like free marketing competition 30 minutes no obligation no obligation that we. Don’t sell we just don’t have growth will get you what you want.
And the 3rd is your marketing advisor that’s for all of our other free web in our eyes and I guess I know if you if you just want to read our blog you are creative.
Honestly if you go to. The creator or why you are one of them we’re almost any other on this selling if you are creative you will end up there.
Are blogs is searchable for whatever topic you’ve got there are a couple 100 blogs out there we add more every read. It were ruthless we’re we’re proud of content we have we have some really great content in both the.
Video and the word so thanks for being on here we appreciate it. Wednesdays it is all about new business or if you have a new business idea same law didn’t totally all the same it’s just 10 am on Wednesday and now does it want to be on The View cast go to the view Cast dot com Those are now all in the chat and I think that’s cool remember if everything happens for a reason be the reason things out and we will see you next time or that I.
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