SCORE LA webinar: Optimizing Your LinkedIn Profile for Business
WATCH THIS LINKEDIN (plus Alignable) WEBINAR UNTIL THE END TO LEARN HOW TO CLAIM ALL YOUR FREE GIFTS!
UPDATED Feb. 02, 2023: https://fccdl.in/MPnSUe173b
UPDATED replay link from May 25, 2022: https://fccdl.in/ZaKTNeWgE6
UPDATED January 26, 2022: https://fccdl.in/3enitakVpx
UPDATED Nov. 04, 2021: https://fccdl.in/l0MTI22Qpv
UNEDITED WEBINAR TRANSCRIPT FOR USING LINKEDIN FOR YOUR BUSINESS
Move forward and. You should now have control and they said gosh one of the best ones how do you Linked In for your business. This is this is one where Sharon is is leading and I’m just doing the color commentary.
Which I I enjoy Akon just sit back relax enjoy and you know. This so here’s here’s where this this weapon are way more important last year.
Time on social media jumped quite a bit and Linked In which is older than Facebook. And used to be a job or it has turned mostly into instead of a job or to a database of professionals.
Much more important in our world now our world changed in that you know Charles Darwin’s book came into play and it became much more important because a lot of large companies had challenges and it was small but when you run a small company you can pivot much faster you can change what you’re doing and decided do something today and have it in action the same day so we’re going to talk about using Linked In and trying to make those changes today so you can start using it as a way of building your business faster couple things to keep in mind to go over why it’s important to a small business and why not to be intimidated by larger ones most of the original Fortune 500 is on a business they were replaced by others and one of the people in the call that a civic or set of cross snaps Friedman has a financial services will gladly tell us you know you don’t have to be a huge company to make a lot of money for your investors so.
Backed up that’s what Friedman Chrisette financial services to them that’s the dot com f c a f c f s dot com Erica a z f c f s a z Wow.
So there there there is your punch in the right at the top of that that we’re giving a thumbs up there is. We’re going to talks about creating your target message.
And we start with that with all of our work in ours because. All over we’re going to have. Marketing tactics and so it’s I’m working pretty well and no matter the universal truth in marketing is that you have to have your message dialed in in order for the tactic to evoke the best sort of talk about that for a little bit talk about while why use Linked In.
Sharon’s going to go through the the Linked In profile must haves there are 17 of them I will talk about creating your company page because you should have a company page as well as your personal profile for your next steps and will give you some real stuff so that.
Here’s what today is about. We’ve gone to an awful lot of weather ours in the last year and one of the things that annoys us is that when you get to the end.
It only works if you hire that person doing whatever that is and that that in today everything you’re going to learn today you can do yourself we are always available to help but we’ve got you if you’ve got questions please hold on to until you and instead of grieving them out because well you can see now that you need it so we wouldn’t be where.
We’ve done this weapon our off times we kind of know what the questions are on a neat slide and we’ve adjusted it so that they’ll probably answer if not.
You can put the chat if you want but Sharon’s going to talk most the time and she’s going to check the chat and if you’re keeping score then you know that we’ve allotted 2 hours for this that includes 2 and a time at the end so we won’t let you leave without getting a question it and if you can keep a secret we’re going to be done and fast we’re going to invest in 2 hours promised you so we’ll get all your questions after.
A little about us we’re voted America’s number one coaching team for small business that’s a skimpy thing on the right side and the screen we turn a lot of wants for isn’t entrepreneurs last year we had 4 coaching clients start their business from scratch and they all ended up here profitable even there and out of.
We mentor small business owners to understand the keys to running your business the right way because we want your your business to serve your life instead of your life revolving around your business that’s why you started a business so we want to show you how to do that.
You’ve been interviewed by some really cool people in fact this line needs to be updated because we’re just on Forbes Riley’s pod cast Forbes Forbes has sold a couple of 1000000000 dollars on t.v. see an infomercials and we’re just on her pod cast a couple weeks ago so I have to update this live put her picture with us in there as well our mission today we would teach you how to use when from a business and a sales point of view remember.
The whole reason to be on all of this stuff is you want to generate revenue from it and that’s our goal. And Linked In just like everything else we change it’s a steady stream of small adjustments.
It unless you’re coming to this weather and you’ve never been on Linked In which case boy are you in the right place. You’re going to make a lot of small adjustments in your profile what you’re posting and all of that to make a big difference so let’s give you something furry at the top we do a pod cast it’s called the marketing checklist you cast because it’s a video it’s really long 7 minutes 21 seconds all we do is interview business owners if you would like to be on it it’s free.
You get the questions in advance we know it your answer is going to be we think you have a really really good this this started because we wanted to train our coaching clients to beyond video better so.
They’re saying that they’re on Macs and they can hear us Wow that’s unusual I know usually we’re over modular Yes I’ve been I’ve been dialing myself down Ok I’ll speak normal.
We created the so that our clients could learn to be on podcasts and be more comfortable and now we open up and have any small business owner wants to be promoted come on.
The all the details and to see a couple of episodes if you cast dot com What you do is you just send us an e-mail and say hey I want to be on the cast we send you the questions you answer on this and I’m back and you’ll be on here’s a hint remember it’s 7 minutes trying one seconds as our anniversary is July 21.
So if you want to be on make sure that your answers for the there’s like $112.00 question are going to fit we want to teach you that brevity is rewarded and you get right to the point when answering questions that’s the whole goal of this we will make you look really really good and it’s free so please come and join us one other thing that that is free oh the slightest be updated the minutes we do a couple times a year we do a small business breakthrough camp and it’s a 3 day event but only 3 hours a day where we put your entire marketing plan together.
All the details are there if you’re a student of success if you read blogs and go on pocket awesome seminars and well hell you’re out of here on a weapon or if you’re already investing money in marketing and advertising but you want to know how to do it better and if you’re really motivated to make improvements and your marketing and sales methods this is a great place to go it’s June 245 and 6 that’s a Thursday Friday Saturday from 9 to noon and you have a free ticket just because you came to this weather are today you can either put your email in the chat or if you want to see more details you can plan your marketing dot com and it’s all there for you all right so let’s go through a few marketing basics we don’t create any message on Linked In or any social media or anything we do without knowing who are creating it for.
The 2 ways you do that are using your demo you’re getting your demographics down right and getting your psyche graphics down right more cover with them. Imagine that these 4 women they all need a card they live in a major nice holiday to not using public transportation is.
They probably are not shopping for the same car they probably are looking for the same benefits in features of that car so a good car sales person is going to create different messages.
Possibly on different platforms they may don’t all be amended but different messages to attract each of them to their dealership the same thing is to figure this is quite possible these 4 women might benefit from your product or service but you need to message each of them differently possibly a link is in order to attract them to your part of the service you know some of the main demographics when you want to narrow it down a notch gender education level income level occupation education geography where did he live there are tons of different demographics in fact I think we’ve created a flow chart that will give you feel like it here’s how this works in the real world we want and express couple months ago.
And they said would you like a free entree the next time you’re here I see do this to me tries to get out the mike the sales having to sure.
Talk and lets you do that any better I just switched out microphones to a different 1123 testing check to check Cindy Yes So this is a saga was using a different OS of.
That’s where my pal usually works a lot I know I have so many of us are the area so we have stand express and I said if you want to free entree just go to our website take this little survey this was the last blog they had asked us how was the food house service and then I started generating demographic information the I Do you have the email when they are creating marketing messages they want to put pictures of people in the restaurant they will start to come in categories what percent you a certain percentage will be in this age range compared to a different age range so we’re going to put this age range the largest one usually in our.
Halves. What do they look like what race what you know what gender are they now they can they can get them all from this income level well that how are you going to dress these people just different so all of this information and it costs them about a dollar to get our information because the entree for the food is about about it didn’t cost them any more an employee time didn’t cost them any more red time they’re just cover spending a lot more dollars and in order to get that we had to come back and spend more money at Panda So that’s how using the gathering demographic information in the real world.
We do have this chart if you would like it just send an e-mail say hey I want your demographic chart that shows your whole bunch of demographics you can kind of look at your clients and match it up.
It will amaze you if you take the time to go through it. How you will find different categories and in splitting this out. When you’re creating a message we always do it this way we will have a an actual photographs on our desk.
One of the categories that we are going to create a message for we have 6 different we call them Harriet’s because the 1st the very 1st who is named Harriet it’s a female avatar We named her Harriet after my grandfather to female on fire grandfather’s name was Harry So it’s an area.
We’ve got 6 different ones and it doesn’t mean that from time to time someone falls outside the bat. You know that range but we’re way up in the 90 percentile so our clients fall into one of 6 categories you may not have that many might have 2 or 3 but knowing who they are makes makes a huge difference in your business the other half of that of that equation are the psychic graphics.
People will run away from pain faster they will run toward pleasure what pain are you taking away from them what problem are you solving that’s why they’re going to buy It’s an emotional reason not a logical reason you know I bought I bought a car one night I was going to a chamber of commerce mixer I’ve been looking at a particular Honda walked in because I got there early the the mix was right next door the dealership say Charlie just show me the car the guy showed me the car in it and I or you knew I wanted it but I wasn’t quite ready to start buying and I knew what price I wanted to pay for the car and when he gave me the price I said I’ll take it because he’d come in like a $100.00 or $200.00 under what I was going to start bargaining up not the best part of Egypt.
But I wanted the car he had satisfied everything including the price point that I was going to look for and my subconscious took over and said Ha ha you’re buying a car tonight.
Awesome cars a 100 pretty bad asses black shiny up gorgeous 1st. So it worked. Our trade show business is on your slide right that for us if you’ve ever heard the term a sales funnel this is the top of our real world cellphone I’m not an online sales in the real world when we go to trade shows we put up this.
Our 6 audiences. All relate to this we knew this because before we built it we sent a mock up out to our our entire range of clients and said What do you think of this and they all came back and said it’s that would be a great idea so we weren’t sure if it was universally a fun idea or it was going to work for us and here’s what happened the 1st 3 or 4 times we’ve took it out in the world to people that saw Lucy’s psychiatric help with 5 cents and got it there in our target audience so they leave with one of our books 2 of our books they’re getting all sorts of information because in terms of if you’ve heard the term sales funnel they got attracted by the trade shows and now we want to give them enough information so that as they continue down the phone getting to know us they can make an educated decision if they want coaching those people that see that.
That kind of say so you want to nickel in order Frieda has a remark to question like they don’t get it they don’t grow up with peanuts or they don’t think this to get it universally they’re not in our target audience Ok cool they get that a let it now file I mean sheet of paper that we all pass out trade shows that when people get back to the office they separate into 2 piles promotional products the cool stuff and the stack of papers the stack of papers probably get thrown out promotional products on their desk and then there’s our book what are they going to do with that the worst thing that happens to our book is the best thing that happens to most most of our collateral It could they might not read if it goes on their shelf because or not to throw out a book.
The best thing is they read it they get all sorts of cool information that helps them continue down our funnel so if you if you are continuing with the term sales well come to our bootcamp we go into that a lot in a lot more depth and show you how to set your various levels up and this has been posted on Arlington company page right so Hank describes how it works in the real world but there it is also a digital post because we have this image and we have used it on Arlington company face one of our what our brand new clients from last year he saw it on Linked In and he made a comment I’m in love with that booth so we reached out to him what you like about it one thing leads to another and they were starting a new business of their clients so that the tree.
Which is supposed to work in the real world really worked on Linked In as well as a picture to attract our ideal audience so this is this is where sales models of having your messaging right.
Serry much works in your favor so we want to make sure your messages and your audience is dead on correct so everything that you post we want you to think of it in terms of it being a sidewalk sign Here’s an actual site last autumn we actually saw and took this picture are so I took it back but OTOH on my photo we were lucky enough to be able to visit my sister her family in London summers ago we were walking from our air b.n. b. to her homework and we passed the site it merely got our attention because we are big bang theory fans.
And we’ve got a lot of we’re going to go we’re going to have a great time we’re going to win some pounds and then we noticed oh the day we’re going to be gone by then oh well we were able to continue on our path we were not league for our family gatherings we didn’t have to bother the parties all was good but we want if we didn’t wish.
To play you have to in order with one stroke so do what we want what you post a link in to be a sidewalk so I like our trade show blues or post a legend was a sidewalk sign similar for you Yep member marketing if you want to if you want to the definition of the difference free marketing and sales marketing is getting them to raise their hand and say I would like more information please.
Then they’re giving you permission to go into the sales part of your process we don’t sell you know right from the very beginning and I want to give you an example because this just I just took a picture of this is it just this person sent me a private message today.
Give me a sack to get to it. There we are.
This was the message it didn’t come with a whole oh it didn’t come with a How are you a I noticed you want social media I know this is a new program I got $90000.00 and she goes right into the so grand thing for about 60 words I don’t even know I don’t know her we’re connected but we’ve never met and then 20 minutes later she says Do you know how to apply and contact the agent.
There’s been no relationship built at all. And the 1st word in social media social We are social beings who want to establish some sort of a connection so going right into the sales process like Dollery did here.
Is a sidewalk sign that that she when she went to work she flew right past raising a hand she had like more information. And she went right into sales she may be solving a problem that we don’t even have which What’s the plan and rush you want to be found anywhere that you that you’re solving a problem that your customer because of us perhaps and issue solving a problem that we do have it’s like well we might we’re not going to know about it because we got turned off by the sales process rumor get Amir raise their hand which is giving your permission to go into the sales process that it’s a huge point that.
That a lot of small business owners mess we’re so anxious to get to the sale we forgot to get to the relationship part people buy from those they know love trust that’s really important write that down no love trust marketing raise and sales make sure you take notes on their part.
So let’s let’s start get into it what’s the difference between these 2 rather ancient social media platforms so think of Facebook as like the board backyard barbecue right more casual more of what’s happening in the life not not so much business.
And if you read it when you’re standing around of the backyard barbecue to see all those people whether casual cause some guy comes in in a suit and tie and says oh there I’d like to talk to you about your financial future are you covered for life insurance I think my husband’s company.
Should be off to another day so. If the work you know they did was more like your office water cooler right now is a little more casual than the conference room but it’s still business related So again it isn’t the guy walking in with a suit saying either you want to talk about your financial future or you said for life and you know you’re still social media social is really important I wish I should say the word social Peirce.
3 d. hologram. One other a couple of other little bits of information to keep in mind.
Your audience is changing we know that that if you came from Square we know where you are generalization only generationally most we know that you’re in those that most of you are in the darker blue section well done millenniums Yeah a.
If you’re not in the money all area if you’re a little older we would like to let you know that you need to pay attention to money also they are now in their twenty’s thirty’s and the front injured are in their forty’s.
So that’s the generation that is taking over they’re going to be half the workforce in a couple of years. And if you are an excellent call you an experienced businessperson growers’ Gen x..
You need to start gearing your message toward a younger demographic because they are becoming the dominant temporary fix and if you don’t how well other phrases differ way we have started phrasing changing our coaching programs to fit generally younger audience as well as our you know Gen Xers that are also out there so keep this light in mind if you want the slide let’s see this was from yes this is from The Wall Street Journal or send us an e-mail listen to you so you can see if this is a reminder.
That we are all selling to a lot of different generations and we have to keep in mind that how we connect with different generations is very very different. So in general what platform should they be not here’s here’s linked in compared to some of the other platforms.
You don’t typically most of our clients when they come to us they are befuddled by all of the different social media tell us there’s somebody out there I sort of like want to be on and we would say be on the one where your ideal client is hanging out so if you are.
If you are doing business with professionals which most of you are because that’s typically who has the dollars to invest on your product or service that’s why we’re focusing our intent.
Some of our clients they play on Facebook right they’re more comfortable on Facebook that’s great but if your client isn’t also on Facebook that you’re on the wrong platform so it’s great that you’re comfortable there or we would say it’s not really so much about you it’s really where is your client already on you know now if you want to capture my attention you know it’s Facebook but I have that’s the one I like the most that if you want to capture Sharon’s it’s generally Linked In but we have split out all of the different platforms and.
You know we’re in charge of various ones and I’m more interested You Tube and Facebook and sharing to have a little rest although we’ve because of clubhouse I have recently been playing on Instagram or I have to if I’m going to be connected on clubs and I’ve been also the other one that’s not on this list been spending more time or investing more as I’m on a level the difference between linked in a line the ball is Linked In is is for professionals right so you’ll even find the head of General Motors and Coca-Cola there they have a profile on Linked In They are probably running that profile themselves right staffing it out where some of the other ones they do tend to step up a profile as well as a company page less on a line of all the difference is that it’s for small business owners so you will find the professionals that are heads of those big corporations you only find small business owners if you want to know more about a likable we do other social media related web and ours that talk more about a likable if you go to your marketing and buys or that’s a list or all of our webinars we’re just starting to get our our schedule together for next month so some stats on Linked In it’s more male than female.
And again there are a look at that there are those one else popping up 60 percent are in the 25 to 34. Interesting stats this came from a study that there was dropped in January of this year 40 percent user the Linked In users change a job every 4 years which in the millennial generation is more normal than.
Baby Boomers and Gen x. it’s a they’re changing jobs more often I even think that this is going to be changing especially with the had to make I think you’re going to see this in 2 years you know half of them after the conversations on Linked In increased last year so they got really busy.
And you were also much busier content creation you know their lives were up a lot of people getting on their phone and doing a lot of video. Their content gets seen a lot more often and most Protestants and the posting with images so if you’re using a picture it gets shown to a lot more people.
But that’s more work yet and you have why the algorithms rewards you human beings 2 thirds of us would prefer to learn visually so the algorithms for all of the platforms are set to reward photos and video.
And last the are the ads if you’re gonna run an ad only. You can use 200 targeting characteristics you talked about demographics one of the reasons why knowing your demographics of your audience are important if you’re looking to run ads on Linked In there’s a lot of ways that you can narrow down who sees your ad which means for you the money you invest on ads is better spent because being seen here ad is being seen by more of the right people instead of just the entire audience so make sense you have.
I did you see your hand I just. Heard another call what will we do this live if there are others out there are actually people in front of us I usually get a 100 percent of the answer is because they’re the 10 days or have they just said.
F c f s a.z. dot com Friedman Chrisette financial services All right 4 out of 5 people on Linked In are the ones that are going to make that buying decision so these are the people that can say yes to you.
61000000 senior level a lot of c. suite that’s a lot of people there’s 55000000 companies that have a page where one of them yes and a 3rd. Use Linked In to research their purchases.
When you’re when when you’re spending money where do you go to to get information a 3rd of the decision makers are looking only dent other words. If they were looking for will just say I don’t know a financial planner it could happen.
They’re looking at the your business page they want to see how they relate to you and how you relate to them so they’re gonna look at your pages and this posting is really important keeping up to date profile is really important which is why we’re going to talk about.
Rounds at 10 times we’re reactions in 25 homes were a comment on my gosh I’m going to live people are taking time to watch what you put there and really important put a put an asterisk on your notes and write this one down if you post weekly the link to the algorithm is going to show you your content to double the people that’s really 2 times higher engage her and if you get more engagement because your your information is being shown to more people you’re telling Linked In by posting more often and we say daily as opposed to weakling.
If I close up even more if you’re posting daily you’re telling the platform Hey there I’m investing my time to use your platform to get more business which the algorithm reads hey they’re spending more time to keep people on our platform because the more content that’s interesting that goes on a platform and this is all way across all of them the more time you and I will spend on it which means there’s more time for you nice to see apps so you’re paying by posting more often you’re playing your part they will play their part and they will show your content to more people it’s a very simple mathematical equation and if your if your page is complete you’ll get many states yes that means you don’t you’re not just your profile but your company paid us and for example we see an awful lot of company pages without a cover photo or or like their logo is in there in person once.
Where they created the company page but and never posted anything if I know if you had a retail location but you forgot to clean off the windows before you moved in.
All right let’s talk about the must have these aren’t these aren’t Should these aren’t kind of maybes these are the must out so you read it right and work it’s how fast can you go through it 100 no doubt if you or 3 shillings allegiance to this is how.
Yes So throughout your profile this is your personal profile we’re going to the company page is the very end but we have to have the personal profile right 1st.
So that you can create the company takes so throughout your personal profile you want to use keywords What are those things that your Harriet is typing in the search bar right just this white area up here what is she typing in to find you when she doesn’t know that you specifically exist so keep in mind those keywords is going to come up many times throughout this the next 72 pieces of your profile it’s just like when you go to Google and you’re typing something in the search bar same kind of thing at least in their typing days into the search because as Jane said at the very beginning right this is a database of professionals to a database he has a search function if Cindy Chrisette of people interested in Angela services didn’t have the terms financial planner and all sorts of other terms in her profile then when somebody to have typed in financial planner a financial planner common financial planner named Cindy a true friend is with you know it’s amazing they wouldn’t find her and that would be said to be very sad because they’d be missing and working with sneakers and his like the best.
Never to use your professional name so use that name that you introduce yourself when you are in a new networking situation so if you’re on to me a meeting in person it doesn’t matter how ever you introduce yourself for example thanks given name is Henry.
But he doesn’t understand self that waiter and so his Linked In profile won’t say hungry because if you meet him and he says Hi I’m paying and then you go to tilling dinner you try to find Hank and he’s he’s listeners Henry the computer and the database is confused so use a name that you introduce yourself you know if you know that they’re barbecue or talk about this book for the back your garbage you know they’ve got issues a time lapse of a life insurance my name’s Henry yeah you’ll find me I’m the only Henry on on Facebook so this research for Henry because that’s where I am now.
Just a blur. The only people who call me Henry you’re are I’ve got my name off of the date it was the. Picketing of the opposite of a official names where they’ve known me since high school because that’s about when the word had reached.
But not only you must point out as Henry about it all you never ever. Number 3 get serious about your photo use a professional photo this is not the time for a selfie this is a professional headshot and even during the pandemic photographers know how to do professional photos with social distancing.
This is not the photo you take with you or your little camera thing here. Example This is the same thing when we produce one of our books. You know usually we use the professional photo ballot Westover thank you so much for shooting that it really awesome story that goes with this door because if you get to hear the story of how this photo got taken in a parking lot.
We would not ever use a photo that was taken and professionally. We want the high resolution for you we want you to stand out that professional photographer is going to make you look so much better so there you are and it’s not if this is this is an inexpensive investment you should always have had.
Your guns in multiple places you’re not going to end up and if they use the photo on Linked In is not the only place they should use that one that’s important no so you want to be consistent to make sure that you’re using the same photo on all the social media channels that you’re on and on your Web site later no matter where I go to find you it all looks the same oh yes that is definitely to the right as and right we should start using like Sergio and I’m.
Sure Monica is committed you know time various are using Monica. Monica yes have a professional so that maybe you’re like. Ok before optimize your location what does that mean so I’m going to tell you thank you.
If you can only do business in your local area then use your local area for example if you are in Los Angeles then you would use if you can only do this in Los Angeles County you can do also Angeles County if you can go a little wider you can say Greater Los Angeles area if you can do.
If you can do work if you can work with clients throughout California that you can use California. If you can do business now Sinhalese you can stay a USA.
I was just just to at least the state the you’re in and you have to make sure if you’re working in a really small community you do have to choose a community that Linton actually recognizes this is a database and so it needs something you already know so if you are in a really small community that and you type in Linked In doesn’t know if you mean it to go to the next biggest sites so just be mindful that you do need to use the location optimally I’m looking up on his website the startling.
Number 5 brand your professional headline So if you have never been on Linked In and you’re just starting out linked it will say a title but they don’t really mean title I mean they might mean title but it’s not doesn’t really behoove you to use your title So for example most of you your title is owner or co-author or founder c.e.o. Ok that’s not really helpful your ideal client is not typing in the Founder co owner c.e.o. into the search bar to find you right.
I’m going to go back to Cindy just because I have to go Cindy so. Cindy is a financial services advisor right just She’s a financial professional that’s her thing she is also the owner of a company but if I’m looking for a financial services provider I’m not typing into Linked In The owner of financials that’s that’s not the important part it’s the financial services professional so the same thing is true for you your client is not typing in owner code or a founder they want they’re looking for what do you specialize and what is your thing what are those key words right go back to remember one of those key words that your ideal client is typing in to find you when they don’t know that used to sickly exist now tell you the people that do love that you put in owner founder c.e.o. or the telemarketers because they do want the owner founder and c.e.o. because that is who they are those are the decision makers and that’s who they want to sell to so if you want more telemarketing calls and by all means keep that in the so I looked at I was looking at Dennis Web site yes so I want to see your photo Ok 1st of all Deanna this photo awesome I love it it’s beautiful here’s here’s where we can make a small adjustment great smile I love it looks a picture of her with a bunch of students huge smile it’s awesome her her main picture this one had just a a professional photographer will get rid of the shame the shadow behind you and also include your entire head because it is beautiful smile we want to we want to right now in that photo you are a disembodied head and it’s a little odd to figure Harriet to deal with step love this photo to see the question now of you with your you know what about students awesome let’s make that that one change get a more professional head shot and then use that on all of your different social media sites so there you.
But here on her site not only don’t actually know if that’s a good I have about to go to a link and I’m sure her total Ok so. That was over 5 headlines Oh and by the way in your headline if you can leave room for your phone number that would be great there is another place your phone number but often we are looking at you on your our smart device and if we’ve already connected an hour we want to call us good to have your phone number right there oh that’s just really helpful it’s not clickable there is clickable in the contact but it is helpful because that we accept to just tell you there are 6 customize your profile u.r.l. So in this example here are your screen eal seabird.
When you start your lives and profile Linked In you gives you a u.r.l. right so it says Neil Shaffer and all of this you know letters and numbers and characters gobbledygook but you can customize it so that Neil shaper Now if you have a common name.
Chris might have this challenge I don’t know because I haven’t looked you up but Chris might have this challenge that might be too common name so someone else may have claimed Chris Rutledge On Linked In So you may have to add your initial If you have a professional designation Well let’s pretend for a moment that us c.p.a. it could be Chris Rutledge sci fi a right or something to make it easy way so that when you are sending someone to Linked In and especially if your name is not called then they can still find you so let’s go back to the innocent exam Ok Her cover shot is a logo uniform ties and I know it’s I assume as an option here exact reference that the federal she’s using here I’m not sure I think she used that buried in her website Ok but again it looks good on Linked In.
But it’s to see your head is tool to it’s told to like see the straight. Again great smile you’re fortunate great smile you come across beautifully in photographs so I know I kind of think that.
At least on a mobile device I’m not looking on a big screen mobile device the fact that it’s a little bit off center actually I think if I’m looking at you with a list right if you’re if you’re not the only d.n.a. that’s listed there it’ll catch my attention because you’re a little bit off center so I don’t know that it’s about she works with not the National Association for the wealthy so she’s a little off.
Your classes we didn’t learn and learning to deal with my sister the Course is not me was very helpful Yes thank you for laughing. Thank you I actually I actually have a different if we were recording those are very different.
Now Dave never what he stands like but that’s a good and credible organization you guys use and such intense credible trainings yes more people said you take that training that we say yeah.
Ok we’re under subpoena downs are going to put you down and I just wanted to see a number 7 along your industry so again this is a database so you want to this is not the place to beat you in your the category of war that we’ve seen in other webinars this is you want to pick the industry your ideal client is going to be looking for right so again you know in our financial services example right Cindy could could make up some fancy fancy industry rather than saying financial services except that if I’m looking for a financial professional I kind of want that financial services right in the database so it has to be something that we didn’t already know so that Linked In can put in the enough article So 1st I want to talk about something else really important here is why having your photo on theirs is vital I’m starting to look at Monica and I have at least 5 other Monica Iranians that are on there and when I click there is even more so what I’m scrolling through if I’ve seen you before measure before having this photo that’s easily recognizable is going to help you probably noticed it on Facebook at the same kind of concept and.
I figured printers. Number 8 be active so you might have perhaps. Your welcome get a. Year you might have noticed if you go to things like like chambers of commerce right if you if you give your dollars you invest your dollars to join the Chamber of Commerce and then you never show up at the end of the year go like a how do you get a new business well because you gave them your dollars but you are actually active there the same thing is true on Linked In if you put up your profile and then walk away and don’t participate in in being social on that channel then you wonder why it’s not working for you don’t wonder so Number 8 be active as I said before post daily.
Number one expand upon your professional headline and support it so this is the summary section this is where you get to use some of those keywords from number one give a little more description of who your ideal client is what is it that you do for them.
When I get on the phone with you and we’re just getting to know each other I typically asked things like tell me a little bit more about who you are what you do in my you do it besides where I could be then you’re going to profile.
But the more that you can put in that summary section the better and if you don’t know what to put in your summary section come find me on Linked In I am the only Sharon you off you know with up with a y. so that helps if you feel that although there are directed there only one maybe 2 other you lost on there so I’ll be on hand I’m one of these whatever and we’re going to.
But it is I did claim a u.r.l. I did this with link in 1st started when all of the other social media came on and it was just me is not a company page is just my profile so if you want to find me personally on any spot for it is whatever that platform is best you are 1st a last name so say this to anyone Jennifer you’re looking for me and your type of sharing you often for some reason can’t find me I don’t know why you can’t you can go to Linked In dot com slash in the slash as he lost Linden does that is they’re saying Linked In dot com slash in slash and then whatever your you are ever sequestered for monitor is on I don’t I don’t know your ego I think I found it to her Ok good so in that summary if you if you don’t know what to put Go find me on Linked In Look at my summary take it copy it and then make it about you put it into your Word document make it so it’s about you and then post it into your summary right I don’t want to be on your phone results so make it about you know you keep that have pretty much number for Mark and his insulin it would confuse the brand completely would be to be very confusing please I don’t want to be in your so yes monitor that question was for your enjoyment of right now because.
You’re very common name I did know that I did know that I run a.r.u. and was very common. It’s especially and correct sir in a rush rush. Probably would have the same show his last name is really common in India as well.
In fact my my previous experience with the room is as a person as I was when I was on a nonprofit where. Was her 1st name and I actually write the 2nd camera must I remember feeling it was coming.
And I never can embrace the visual as he said before. She showed a neural net. When you’re posting make it visual so add images add video do a lot of write embrace the visual and in your summary section you will see when you look at my summer section you’ll see that there are loads of images and video do the same thing in your summary section add those visuals in that some reflection here’s here’s what I’m going to Magic I’m going to imagine Deana with her amazing smile doing a video on Linked In and giving a couple of business types you know her communication tips with that so I can just see that would be amazing so live for u.t.s. and be awesome whatever the camera I’m sure you heard you were pretty you know issues of what with the people smile I don’t Linked In Linked In dot com slash in slash of my money.
Ok Number 11 get connected if you start your profile with that now you’re not connecting with anyone you’re not going to be very social because there’s nobody that’s going to see your stuff that’s kind of sad so think about who your eye who your eyes your client is let’s move I get a specific as you can get and you’re just running a search so you don’t need to worry that you’re leaving anyone out you can run another search later so do a search let’s let’s just pretend.
Because I don’t I don’t know I was looking at at. At Linked In like it was so i’m just for the use of these because I happen to know so let’s say that you are looking for business owners in your area right so you can say because they your ideal client has not come to this training they probably don’t know not to put in an owner so you could you could put in owner and then whatever your town is as an example and you could then reach out and said the connection request when your son your connection requests always add a note why are you connecting with them I’m new Linked In I’m looking to connect with other professionals in my area I so I found your your profile on Linked In It looks like we might have some common connections I’d like to have a conversation and see if they connect boxes get connected find those those eyes you know clients you can connect with family and friends but they’re not necessarily your ideal clients so that’s it’s great it feels good but you’re here to do business so find your ideal client and reach out to them and craft an appropriate sidewalk sign or site that message that makes them want to say Yes I’d like to be connected to you too that was her and that’s what she is only on one monitor that sort of stuff will work for.
It was really sort of fits because there were 12 strut your stuff so it’s not summery section that’s what they’re talking about in the summer a section on ad those projects maybe you have a web an r. or a slide show or a slide deck that you could add.
You’ll notice when you go to line you’ll see that I’ve been endorsed and along a goal and so we’ve taken those screenshots those images and we’ve put them in there it does lend a bit of credibility.
And if you’re looking for work I don’t think you are but I know that at least one person who’s watching this weapon or is it might be then add that into the summary you know open for work looking for work you can even change your image I’ve seen people do that I don’t think that’s as professional it’s a personal choice I actually don’t have any stats as to whether or not employers find that attractive I just think it doesn’t look very professional looks like you’re an amateur or perhaps a freelancer it doesn’t speak to me.
So when I put in an online want to get a moniker young model it’s it’s it’s no that’s not what she means what she means is if you go to Linked In com slash in slash online moniker you’ll find her specifically you know.
Number 13. Don’t ignore endorsements I’m going to lump this in with recommendations on the next slide we’re going to talk about recommendations but I’m going to kind of lump them in here with number 30 so there are 2 ways to get indorsed on Linked In So one way is.
Through the endorsements so you might notice if you go to my profile as an example you’ll get a horizontal box that will say. Do you is she good at is no different for different things it could be you know I don’t Linked In changes them so I don’t know what they’re gonna be but it might say Excel marketing human resources a good sale sort of act and you can just click one or you click 9 it’s a fairly easy thing I’ve been indoors for things that I’ve never even met the person I don’t know how they know I’m good at whatever it is they put on.
So it’s linked in likes it because it’s easy but your ideal client might know the difference between endorsement and a recommendation the recommendation is think about it when you when you go to Facebook and you go to a page and you want to recommend them you give them 5 stars you write a little recommendation and your picture shows up the same thing happens on Linked did you can go and recommend someone you write a little blurb and your picture shows up you’ll see the next life those carry for more weight for your ideal client because someone actually invested time to write what they specifically liked about working with you and their picture shows up it’s not just some clicks so they got 14 make yourself contactable number I said in your headline if you still have characters left right your phone number it’s not clickable there but it’s helpful so that if really what I’m going to link to enforce to find your phone number it’s right they are but also put it in your contacts so fill out your contact info including your email and your web address it’ll prompt you for all sorts of a man and your phone number and right there it’s easy to just click on your phone number from my mobile device and call you well because it’s almost Globetrotter terrible question it’s their choice really Yeah Ok now I can make a comment.
Never fill 15 this is the recommendation see how they they wrote this paragraph and their picture shows up so it lends more credibility to that recommendation than just clicking a button for endorsement that they may not even know that who you are and what you do.
16 fully connect with your past so remember the lead in started as a job board and so it was the online resume that all my resume is still helpful you don’t need to list everything unless everything is relevant to what you’re doing right now here’s an example we had a client that was a registered nurse and she wanted to start an assisted living facility but she wanted to start a new profile about the assisted living facility and leave off the registered nurse and we told her Don’t do that because not registered nurse gives you a lot of credibility when you are when we’re now looking at assisted living facilities and we’re thinking about which one do we want we want the one that’s run by the former registered nurse do we want the one where the admin was an admin an assisted living facility and now we’re starting her own right so I’m shooting why do I want to work with you is of Jane Doe next door that chooses to do the same thing is your background you will attract the right people so don’t don’t ignore it on the other hand you don’t need to go so far about what my very 1st job was a good dry is rather ice cream is not relevant to anybody no so we don’t need to go quite that far back if you’re just starting on line didn’t think about your resume typically your resume is 10 years of experience or more recent right we don’t usually need to go back for the 10 years so if you’re just starting to think about you could certainly add before 10 years if it’s relevant but don’t have the drive is going to.
17 join relevant Linked In Groups so often you will see. Recommendations to start a group. We would say no I don’t want to do Not a lot of time as a lot of time it’s a lot of effort and there are a lot of groups on like that I don’t know that you need to be starting your own I would search for groups where your ideal client is already congregating go into those groups be helpful in those groups answer questions in those groups lead them to your company pays lead them back to your profile lead them to your website.
But you don’t need to invest time in creating your own Now if you’re looking and you can’t find one Ok then maybe but it is it is an awful lot of work so I don’t know if I was really best use your time there’s a different example with today they’re there looks like there’s 12000 people named Monica ruin on Linked In Yet you could start a group for just people in Monaco room now here’s why this is the question is why this is a benefit for Monica because she’s a travel agent virtually anyone with her surname could use her as a client to just her travel agent so it is a it is a look see if Cindy started a group or just people in the process then well she’s licensed is just Arizona Yeah yeah just Arizona so they’re not me I’m cynical and if the Arizona and so that’s a much more finite group then if City want to become a travel agent.
And then monitors. Monitor good soul travel 1st to virtually everyone with her same name we have a client His name is Joshua Dunn he went in and we thought well that’ll be fine he said No no there’s a group on Facebook for just people with the name Joshua down of theirs or 300 people in the group so on a kind of there’s an idea for you to like the idea yeah I got simply that I’ll tell you culturally you automatically If so they’ve got that’s right I tried this on clubhouse just so you know there are that many Sheeran’s spelled with a y. in the world there used to be only 6 or 7 of us I currently only on Facebook because I’m clubhouse there were dozens still not not the most common not not a Joshua done comment but you still more than a dozen and I tried to follow all of them thinking they would follow back and then I could say let’s create a club just Aarons him but that’s what I want that the paranoia I’m the only one about that was a funny idea but oh well there is a there is a group all of.
Actually yes actually Astley’s so they well the 1000000 people they all thought that was a great idea but shared with the why apparently I was the only one it was a fun idea yeah all of Sharon’s with a wire to just of their dads are naming Sharon.
Yes oh yes oh Monica just got her idea for the day I’m going to survey a group and sell them all travel and I will all have an easy time remembering their name oh gosh.
Somebody will call Hi this is Monica room you have my tickets ready. And in a little more information was. Cindy said that there are probably more in your driving and Monica said she has to profile so I won’t comment on the pink photo of it with pink outfit that you you have this on when you visited Dubai I think she got the damn sun glasses yet people want to see your eyes yes you know remember Hank said that is the right one Yeah I got the sunglasses get another shot man of the there when he says that people do business with people they know by the trust one of the ways that we know if we trust you is that we’re able to see your eyes.
Still able to see look that’s See that’s one of those that’s one of those a small adjustments you’re talking about way at the top of the slide to go it’s not a huge adjustment but having your photo taken Ok I’ll take you know for true just that moment you know you’re in your face the sun that way it makes a huge difference now because she’s so travel the fact that she has a picture I think that’s a good tallest building in the world audience in Dubai All right cool it doesn’t have to be the professional you’d have to bring a professional photographer with you to do I take a photo I get it you get an option but you could improve it now you know how else you could improve it because if if right above her head and all this up there were if over her head there was a.
Overhead an overhang or something she would not have the sun as hard back in her face or even if it was you’re traveling and you had some cardboard something large enough to go over your face had been covered you see that’s how you can make a photograph Hyattsville to talk.
To show you 500 ways to make your food is better so that our company page but it so on. On this on the bar there’s a there’s a bar a bar here just you know and it says things like Coleman network and I can run to the order but all the way on the right it says work and there’s a little drop down arrow under work.
And it when you do that dropdown arrow and you scroll all the way down you’ll see create a company page now if you see if you click on the down arrow and use the pop up box comes and it doesn’t say company page is a bottom it means you have not scrolled all the way to the bottom Seriously I know it’s hard because it’s really frustrating I totally get it you really do have to move your cursor all the way to the edge and you really do have to scroll all the way down and down to your dad out of out of spiritual love and pages.
And then I’ll walk you through Linked In is great about walking user created a company page you could literally do it in less than 15 minutes honest to God you know it alas you for your photo your logo photo same as those used in your purse because you’re a small business right if you’re Coca-Cola and you want to use your logo that you want to make you’re not we’re still doing business with you so your photo and then using which your logo in the big the big image this is still my personal profile an old version of my personal profile this changed button the on the business page right now our logo is across our pictures are here and then our logo is across.
And it’ll prompt you to add those to add your description where you are. And your 1st post and then your company page is complete you can literally do it in less than 15 minutes if you were to come back next month to take this women are dead you would see that the site will be completely different.
So we said 17 years and here’s a bonus or number here’s number d.p.m. it’s a bonus this is the cheat sheet Rimington photos if you would like this send us an email and you are creative like the Be social media Chichi and you can have all the right photo sizes.
That was were for some of you that was worth your entire time was completely empty. Ok couple of other bonus points.
When doing surveys of folks like share in our marketing folks that was the key questions. What are the most effective. Platforms really generation. Number 80 percent of folks like share tonight this is going to marketers so this will you know that’s for me to be when did I do think that Monica should be on Pinterest and Instagram Aster and I was very busy I was I would also advise a likeable a lot of those not in this mix and a line of all would be above Twitter big underlined and still because it’s not just well no so I would still be under Lyndon but it would be about Twitter I would I would I don’t want to call it so here’s a couple bonus to.
Our goal Sharon and I our goal for you is free to be on social media and that that’s important but even more important is that we want to get them from your social media to your website when they’re on social media there’s all sorts of distractions the next post for sample with our new website they take time to get to know you here’s an example.
On your last is a post I think this was a faceless. Created Easter eggs and he said hey you come to our website I’m Easter eggs you get through your books now I’ll tell you that that’s active right now if you went to our website you are creative and down easter eggs let me know where it is you get 3 of our books it’s that simple you could do this exact same thing what is that free report that your customers want 100 best places to travel in 2022.
To the 10100 best places to travel without having to bring your to know. Who got money Oh Ok let’s switch to g.m.. The best way is to communicate with your.
You know with your family on a good on a cruise that no so. See for Monaco I would have said we just read that the c.d.c. has it I think it is yes you see it said as I said that 80 percent of the world is closed to the u.s. So my question is well what’s the 20 percent I could go to that would be an awesome post and report from want to give away Yep could I find Think of it other people think about you yes because everything sure and things.
You’re welcome there there’s just little about us you can have that up today and simple easy to just got 17 ways to make your profile more productive and build your sales using live Dan Now what is a question for you.
You know did you ever record a who learned something new show him. Everybody’s resume and I got it and send it f c f s n z dot com Cindy Cindy did your assistants learn something today is is you do that something good also.
Cindy has the Cindy hired the hottest look in dude as her assistant Oh my God Even she says it. If her husband so just before you start calling all i.h.r. I mean.
So what your next steps yes create a marketing budget make sure you have a budget well with social media free yeah but what about your time your budget your issues your budget to have the time that you’re going to best and what you’re doing.
We belong to a networking group and right now they’re not even charging dupes but we do have to budget our time to make sure it’s worth it to be a member of the networking group based on the number of referrals.
There is yet. I might we decide I want to volunteer to be the president next year or not. You know how that works you have to get really for fission at some of the some basic tools how to shoot video using your phone all of the platforms have a live version and when you’re shooting lines.
More people see them because the algorithms are set up to show your lives to people now doesn’t mean you can’t shoot a video and then upload it that works too that’s better than regular posts.
I tend to shoot the video and upload it to close it just it works better for our schedule but every time that we’re going to a speaking gig and some day we will do this again and we will leave the boy that is our studio every time we cross the Arizona to Los to California border on the way to l.a. 1st you can get we always do a live.
Everybody we’re coming to town here’s we’re going to be true we’re talking about here’s how you get a free ticket because every time we speak we have an option for our clients Here’s how you can get a free ticket matter where we are in our contract.
So get good at using video and understand what your sales funnels sales tunnels are very complicated thing when you when you don’t listen to marketers who are trying to sell you sales.
Just consider it’s your sales process we’ve shown you a couple are say really simple. And get on social media be there every day every day you should be on your social media pages.
Show me a list what are your marketing goals and they should be in order here’s why this port. By the way it’s 12 each instead of 10 because there’s 12 months and here and you have the 3 most important things in the one.
Right now be the number one thing on our marketing list is our 7th book that’s going to come out get Cindy just on I don’t. Even wake her up.
Our next book is called partners partners and everything. And we’re looking to interview people that are in business together because Sure and I work together we are part we are literally partners in everything but we don’t have that we have not corner the market on how to run a business successfully our way of doing it together is not the only way so compared to all of our other books you leave we need some a little bit of help on this.
If we ever break our schedule I look at my marketing list of things to do Ok what’s the one thing I can do to make the biggest impact on our business now right now I know that if the next time I have a break in our schedule I’m sending an e-mail to all of the people to raise their hands that they want to be interviewed and it’s going to be how are you coming on those questions we get it back by the end of April that is the number one thing is moving the book towards publication day on our 30th wedding anniversary which is July 21 and we know we have to have all either News done by the end of April which gives us about a week so having that list of things that are important will help you prioritize the time in your marketing budget and that all works together awesome if it does appear.
Less good they do so if any of these are a challenge get help. You’ve probably seen on the slides if you go to free marketing consultation dot com You can ask for a half hour.
Saffar this is not a sales call this is you saying hey I need some help when 3 women are these are my questions or got my questions answered about Linked In But I have questions about this we will answer any and all.
Straight is not is sales tool so. If you want it if you want to do that. If you want other information you’re a small investment is your time we invite you to come to our group.
If that plan your marketing dot com for details or if you put your email in the chat we’ll send you all the information will get you signed up you get to meet Cindy in person well the.
Show probably be sending her really hot sexy you know assist as to whether this time. But we go through in in 3 sessions we go from mindset to marketing to tactics all of that and we invite you to come to that So with that in mind what questions does everyone have you can I mute or put them in the checkout or however you want to do it I know the one question where did you get a copy of the slide deck you did not get a copy of the slides but what you do get is that assuming the technology works you will get a replay of this it will get emailed out to you my hunch is you will have it this weekend.
And if if for some reason the technology didn’t work in the file gets corrupted We will send you a replay of a previous version of this so somehow he will get it was as good as this one this is probably the best lawyer to.
Thank you said big to Friday we’ve had a lot of them have been a long week for us and. So that was the only question I saw that I didn’t address any other Actually since you can I mean you or you can type of a time I will say this city your private coaching client if you asked a question about the slide deck Yes you could have the slide decks into your coaching client if you wanted our side you know our private coaching clients get everything.
But that’s so if C.D.’s the question she did not it was about and then you can you can ask were based in Sedona Arizona Monica 5 and a half years ago we decided that Los Angeles and lovely places this.
Was not as pleasant and when my when my mom passed away my Dad had all sorts of recent timeshare and we visited Sedona with some of those we. Decided it’s a wonderful place and none of our clients cared that we were no longer in Los Angeles back when we moved to Sedona our client base became international because we were doing all of we change how we do our our marketing it wasn’t Los Angeles centric anymore it’s everywhere so we are in Sedona and it is a beautiful place are now from Seattle awesome we we actually have season tickets to the Mariners one year to the Boston Red Sox we’re going to be playing there 2 different weekends and I’m a Sox fan so we bought season tickets behind the play their greats unbelievable if they were available and they were really affordable so we kept those weekends seats and resold all the rest and made all of our money back and we spent a couple of great weekends in Seattle it is a or just city Well it was on the list of potential places to move to what we were looking at where if we’re going to leave l.a. where we got to go see I was on the list the only reason that we were not the only reason one of the main reasons that we didn’t choose Seattle is we were looking for a walking talent and Seattle is definitely one of them.
Bites it is a a walking to a destination right we were walking to the ballgame we were walking to the grocery store or it was a destination that one of those things about Sedona is there are a ton of hiking trails and that can be the only goal without needing a destination at the end them so that that was actually one of the deciding factors for us so other questions about Linked In or you know Jim about it that you’re going to need if your question about anything that has to do with marketing we will answer or I think in business marketing sales human resources backup systems whatever.
And I see no will cool down I guess we had finished yesterday when he said Mrs Biggs. You heard of her Have we heard of what sprinklers and we’re.
Also sprinkler is a social media site I have not heard of sprinklers social media sites I don’t know looking up. Used to. It all you can see from the pages all at once Ok so I haven’t heard of that when we’re testing it we’re actually using we stop testing we’re using a different one.
I like that you’re using that instead of a bigger name one the challenge with using any of those tools is the platforms know that you are using a tool and therefore your posts do not.
Get the reach as as broadly as if you were on the platform natively So if the option is one that I use a tool or I’m not going to post it all Ok fine use a tool but know that that is the risk you’re taking is that not as many people will see it at least not that the threshold for engagement is higher right so not as many people see it until there’s more engagement and then they’re like Ok well I.
So I’m going to I’m going to Sergio can you on mute so I can answer your questions then a whole bunch of other questions. Awesome.
Question everyone do have a website Yes. Call it a bill to more press. No. Question It’s Ok so it’s a square one Ok from an s.q.l. point of view it’s going to be harder for people who just find you.
Are doing a lot of I’m going to assume you have a lot of photos of your miniatures. And a lot of them. How are you getting and you want to get to agencies for.
Why agencies for for commercial use 1st. Ok. Let’s say. If I were going through to get to ad agencies and that was my purpose. How much does it cost you to do a little miniature and really the.
Other So there so it isn’t something where you could look at the at the principal of the ad agency and create wanted to send it to them and say had love to talk to you.
That that would be a really expensive deal wouldn’t it Ok bummer because I haven’t really. Wouldn’t necessarily have to be a full military there. Ok see that that would if someone said that to me that would capture my attention now instantly generate a phone call or reach out.
Whatever you can do to. Let’s see let’s generalize the fine folks at agencies were I I invested some time. There are absolutely no egos involved at all in the running of an ad agency.
Absolutely not so the fact yet if you’re personalizing something for them it would capture their attention. I’ll share in a a way that I used to get into radio stations or because we still are a promotional product company.
I would find out with the owner of the age of the. Whoever’s in charge of marketing to the radio station I would send them a shoe a new shoe I would go hunting.
Garage sales and find shoes that really have been worn I would find out what size they are would send them a shoe and it was added really like get my foot in your door.
And tell us Los Angeles it took me 5 shoes before I finally right I got a phone call a a a profanity laced phone call. That was it in a good attitude say Ok you sent me there I believe Bing size get your leaping.
Rhymes with gas in here you know so I finally cause attention because I always say I want to get my foot in the door. Having a really great sizzle reel that you have created with that shows your products this is going to be and you know it’s one thing to capture their attention.
But once you have to their attention you’ve got to have really great sizzles that show what you’re doing and your products and use. It’s investing the money with an incredible videographer.
It won’t be as expensive as it needs to be probably but it’s worth it to have their I. A lot of skills. And again this is this is this is a much longer conversation what are you doing right now to market you.
Just. So you’ve just got the web page are you driving traffic to result how you know the ground you’re that’s it how you driving people to Instagram. Just.
So you’re lying to people to figure out where the hash tag is and find you. Ok. That’s that’s not going to be as effective as it could be so I thought your fast sucked Yeah you know one of the one of the fun ways if you’re going to be doing things like this and now and it’s a shame it cost so much to create the miniatures.
I would recreate famous ads and I would have and have pictures of that or I would use virtual I’m going to assume that before you create the actual You’re doing some really wonderful graphics and virtual is right.
I want you to do it You Tube search. Anna Kendrick and what’s the name of the beer is it New Castle New Castle beer. And there are 2 ads one she’s in and there’s another thats a storyboard I want you to watch that and you’ll get an idea of what you she what you could be doing with your miniatures to attract attention Ok.
Yeah it’s a it’s a lot of fun too. And it in the virtual you know the storyboard. It very easily tells would have would tell us the audience how they would have shot it in storyboard form and I think if you used the same at the same Mehsud you could easily tell a director or an ad agency how your product could be used.
So that’s a starting point you should do that research and then track us to go to free marketing consultation get us on the phone for half hour and you can we can go into depth.
You bet or go our bootcamp and yes for 3 days for 3 hours a day. You know what happens during boot camp is depending on the audience.
We return on our marketing a.d.d. And as we go through different tax stuff we kind of personalize it for for what you do just like we’ll be we’ll have a whole bunch of ideas for Monaco and Aaron and it’ll have all to do with travel and I’ll try to hit bottom for free here on tickets.
I just put that in her mind. Are there other questions everybody other really good question right place or do I love the.
Search that’s us that’s a really cool industry. Also you know the questions then look at that you are very welcome look at that we finished on time and I told you we would you guys get a half hour back that you would you would budgeted 2 hours so here’s where that list of marketing goals is you now have a half hour that you can you look at your list of marketing goals and invest a half hour toward making those happen you know put your make sure your Linked In page is right if you miss if you go and update your Linked In pages and then send us a link we will take a look at so there you go there’s another bonus for you.
Awesome awesome Monica search you know site that but smaller dot called God love. God now it’s freaking awesome.
Oh Sergio heist. I have to go look at it that’s when smaller. Well the well damn well that’s cool All right we look forward to seeing you on the future revelers and you can and in our calendar if you just take us off on a 30 minute reporting consultation you guys got all sorts of free stuff today.
Clearly it’s a Friday it is bright alright remember if everything happens for a reason be that we did things up and we will see you next time or.
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UPDATED WEBINAR ON JUNE 10, 2021