WEBINAR: How to Successfully Use Your YouTube Channel to Promote Your Business
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How to Successfully Use Your YouTube Channel to Promote Your Business
Fantastic and welcome all and. Well so we did. Documentary. Because man Gregory was. Good now how awesome control we welcome all here in talk about successfully using the You Tube channel commercial business by the way we were going to give our kingships already or if you are doing revenues yourself you need to have an All Rights Reserved scribe this is your 1st marketing to off the bat.
00:43
We were we were informed by our legal counsel and you really need back at the Sir intellectual property if you want our All Rights Reserved slides and it’s me now you’ll get our email bunch of times during this thing save on ours we’ll send you ours you take our names out you put your names in Senate years ago where get a check now so there you had you now have your All Rights Reserved It’s like a bribe in the 1st place most of you.
01:30
Bought it if I say oh yeah I remember some like that in the back of a. Desk you know sort of 7 or so but most people are visual it is a good look for videos now are set up if you could see or set up there’s a mixing board here we each have microphones and such but when we switched from doing a pod cast to a video.
01:54
We took down all of our systems and I didn’t take pictures of where all the wires went in our things so I had to find a video that worked because the instruction manual didn’t have it set up our we had it set up because we have it set up a certain way.
02:09
I had to go through 7 different videos to find the guys it was awesome I’ve been I’ve been invested you know a couple of bucks on this thing because she save me why but.
02:23
Most people do want want to get their information video wise so that’s why we’re using video Ok this is no thank you. In fact when somebody’s going to buy something half the time they’re looking it at videos that are.
02:41
Testimonials or how somebody like that we have become one of those societies used to be if we told you hey if you need really I’m looking at the list I don’t recognize on anyone on there if you needed really great legal service we were to have your.
03:01
What is t c d 4 s r s to our trust if you need a trustee call Tom Christopher c.c.r. handle it for you and you’re probably going to just call to see because you get his number now you go to his web site your social media check it out and video.
03:17
So. It’s something that has become really important now so much of stats I’m going to cut to but we talk about this in our bootcamp a lot this slide that we invest time on but I want to get to it here the most important 2 numbers on this slide.
03:38
Well under the I’m going to mention it’s a $5050.00 by plus category if you’re over $55.00 only a few percent of your competitors are creating videos that means you’re going to keep their tails if you’re making videos and using them and if you look at all the other numbers for every age group not everybody using video so the more you understand that most people want to do you know the better you’re going to be and where do we store to store money to yes.
04:10
Pretty definite needing to get you back control Ok so if you’re going to talk about that fortune most to make your videos that are I think that’s that’s kind of cool so make sure you taking notes are going to take notes say Can video topics in other words what Russia can do videos about.
04:29
Some tips to make your backgrounds better and yeah. Let’s talk about our background as well and we’re going to give you a way that we’re going to create a video for you for free so you can use it to promoters off that look up that works and we’re going to tell you the 1st steps to go after We’re going to give you some free things.
04:51
And we’re going to go and order most except Number 4 is going to come 1st. So here’s what this is not about you’re not going to get to the end of this where we are and you’re not going to say wow the only way that works is if I hire Hank agenda define That’s we hate webinars like that we’ve been stuck on before us off.
05:14
Everything we’re going to show you today and you can give yourself yeah we can help you with that right you could do this all yourself on a symbol that way yeah yeah I just knew the everybody Otherwise you’re just I mean I guess I have to do it one of the time if I do it most everyone now but anyone that comes in you know I still have to go and I can so by the way going to off the magician was not hanging from Iraq he’s actually going flat.
05:45
And Nancy many. Missed most so if you have questions home either one you can try to in the column in the chapter that’s only going to make share and not intentional and.
05:58
So on only and we have a couple of hours to do this there’s no chance we’re going to go over 2 hours I promise you we will we will hit with in our time frame so I will answer and if you are one of those that have just like it doesn’t have 50 questions you’re going to see that website at the bottom free marketing consultation you can be able to book us for a half hour and we’ll answer all your questions anyway so you will not leave here without having your questions answered so just sit back and take notes Lou about us we’re going to America’s number one coaching team for small business marketing couple of years ago competed with 500 marketers for the title went down to the finals in a wrong with several 100 people in there and we want those kind of cruel return what your producers in the profitable entrepreneurs this year in this year we took 3 different clients that started their business beginning of the year banking who thought of it they’ve all been profitable the entire year so that that’s what we do we could small business owners or we want to do is is we train our clients to make your business serve your life instead of your life serving your business what do you want your life will look like that we can to help you put your business to it and you will notice that as we go through some of these that that’s the theory that we follow we want you to enjoy the life that’s why you started your business be good when we want to build your business and today we want to show you how to profit profitably use video now going to give you a tip Yes the video class I normally don’t talk about the right side of the slide you know the types of us we’ve been interviewed by.
07:44
James knowledge echoes a.b.c. Secret Millionaire and Kevin Harrington who was one of the original sharks on charging. I mention this for for a video reason those interviews are videos there on the front page of our website.
07:58
Why they are important is when someone is looking for wants information about Secret Millionaire or a shark tank those videos help us actually get found. In searches Now why is that a benefit if we can get them to our Web site they’re obviously looking at some of these but not Shark Tank or secret really good looking for a couple of very specific reasons usually How do I go in that business that’s what we want to be seen for so already you know we have those videos on the front page of our website now pretty clear they are on You Tube yeah and then when you hear who they are tagged and the descriptions are there and the link so they’re on the You Tube We don’t take that embed code and put it onto our Web site so they don’t live on our website right they’re not they’re not in the media section of our press website where you can slow down the website right there just imbedded in there even though they.
08:58
Don’t. Make sense being interviewed is important will cover that later on as well where you were trying to teach you today you saw we’re going chart about gender for baby is a good new a whole new ways to make make your videos better these are a stream of small adjustments none of these are really here which unless you’re videos right now are horrific but I doubt they are they’re probably really pretty good we’re going to give you a whole bunch of little changes you can make that over time make it better Remember when a plane takes off.
09:30
And is going from let’s say Los Angeles to New Jersey. The plane doesn’t take a straight line it is off course 90 percent of the time and they have to keep making all these small course adjustments so that they finally.
09:44
Where they’re going to go that’s what we’re going to talk about here because it is true for you guys when you get in the car you go to the store right you can’t just the car no cable goes the store right you have to constantly keep your hands on the wheel and make those small adjustments the same thing about your business Jeff.
10:02
Shares were talking about the reform the things you’re going to learn getting a free video for you. Middle of this year we turned our podcast in with you cast to consider us talking on a podcast for an hour we did that.
10:36
I think can. Can go into it so I’ve got to. Here’s what we’ve done those videos are 721 we ask the same questions of every business owners the people that go to that you cast they understand Ok this is the kind of information I’m going to get how are they successful successful tips they they have a you know an offer that they can get so if you would like us to do that for you.
11:05
It’s real simple this is very you go to info and you send us an e-mail to infer that you operated at the bottom you’re trained in a new cat and you said to say I want to have you cast.
11:30
It’s. Going to catch up that here’s what’s really cool about that those questions that we sent you when you get that really tight you can send that to all sorts of people that have pod casts that talk to your target market and say Look just some of the questions you could ask me.
11:55
Wow really all after the asking the questions and that you give me answers to so they see you’re going to be a really good test and that’s how you get work done bomber on gas and video gas in this case so that do that are we in the calendar or were we tend to shoot like 10 or 12 of these in a day again.
12:17
We make our law our business work our life and we’re doing those tomorrow yes are there are there are spots left so if you want to do that tomorrow we can send it to the female or they will send in the questions answer and nobody gets on the on there without answering the questions just so you know making you gotta go today we can schedule it’s morrow yes the next time we do it will probably be sometime in late February or March anyway.
12:46
This is for you questions make you look really good you can then send us that he had to any of your prospects and they’ll get to know you better.
12:59
Weaponry and talk about video you’ve got to know who your target market is before you hit play for record on your videos so there’s just a few slides here doing some basic marketing stuff we don’t create a marketing message without knowing exactly who are creating it for now you might have if you if you’re like share tonight you might have a few different hard.
13:25
Markets we call the area. Code order Campbell explained that whole story but we have several different chariots their demographics are different so when we’re creating a video we think Ok Rich our Harriet’s are we talking to in this video how are we going to tag it what is the descriptions going to go along with it now in this case that you’ve got 4 women that you’re trying to sell a car to you want to go with this let’s.
13:54
See Clearly you’re going to try you if you are still a car salesman you would not sell it in should these women walk in you would not sell them the same way they probably want different vehicles so you want your your demographics then there are 6 major ones and I’ll show you how this comes into play in the real world.
14:16
You’re demographics are going to be there we want to pan express in that and express they said would you like you dollars off your next meal Sure why not so I went to their website fill out the survey and this was the last slide.
14:33
They wanted gender they wanted a judge they want income level now they knew where the store was so they can have an idea that people are tend to be around their store and they want to know ethnic background now then those are some of the major ones but education could be level can be important what they do for a living the demographics that for your business are going to be different than most everyone else so being able to nail those down is going to help you a lot as you’re creating all of your marketing messages.
15:13
That there’s another half of that and most coaches never talk about this market labor talking the things it’s what’s going on in somebody’s mind. There are people do not buy for logical reasons it’s an emotional decision.
15:28
If you live now in tears how this works. On the right side of your screen is our trade shows. It’s based on Lucy that some of those of you that are figure this out old out of that thought it’s based on Lucy from peanuts her psychiatric help $0.05 that I know is one that is a trench of.
15:51
When we were going to do this because we said the mockups to our different areas are different target markets and 2 are are over joined us they all said Ah that’s.
16:05
Because. It does not. Bear it in a Trans Am in 3rd so here’s how when they all got it gearing up so when we know when we set this booth up.
16:22
It’s own box buyer trades have this and they see it if they instantly get it. Only so get that we know that chances are they’re one of our carriers or earth for a partner because if this one really works for us and we know that they’re not going to leave without least one of our 6 bucks sometimes they’re going to be worth 2 now why that compared to the math by 11 sheet of paper that most people give out that’s just talks about them well we’re giving them really good information and this is going to stay on their bookshelf we’re going to be a constant reminder and yes inside the book there are ways that they can connect with us so being to have by 11 sheet of paper has become a 100 and.
17:11
50 some odd pages. Information now if they look at the at the though they say so you want to nickel for me to answer marketing question we know they’re not our Harry and we know they’re not they’re probably not one of those folks that we would work best with so we do give them a half eyelid and she to able to talk about what we do and we get a couple promotional products and send them on their record and sometimes we take the nickel and answer whatever questions they want so eventual They will we will pay for the bins as we’ve taken enough nickels.
17:47
At that hour so those are the citee graphics and all the rest so how are we capturing your customer’s attention. Think of your videos as a sidewalk sign.
18:02
We walk down the street back to the sidewalk signs on your screen we saw in London last summer where they’re visiting family in watching baseball and as we walk down the street we saw the sign and it caught our attention oh Big Bang theory a contest where we’re going to win 50 pounds while we’re here.
18:24
And then we saw the day we’re going to be gone but my my so the sign he missed just enough information for us to decide if we wanted to raise our hand for more information your marketing messages your videos your post on social media your blog all of every tactic that you use in marketing is designed to get some either raise their hands say one that’s kind of cool Tell Me More that’s when the sales process takes over doesn’t take over right from the d.n.a. you know where we’ve all heard that person other some chamber met and r.j. stand up tell us who you are and we’re minutes later they’re done that at all they’re still dumping it on us sidewalk sign we want to give people enough information that they want to come get more so that’s what that’s mine.
19:36
Let’s talk about your You Tube channel we got up. Why do you use the You Tube channel as opposed to just uploading all your videos on the social media or putting them on your putting you on your social media sites.
19:51
Your You Tube channel is where they’re going to live it’s. Designed the Web site design a whole lot of videos now a couple a cat a house. This is not the only once you’ve shot a video and you upload it You Tube channel do not delete it off your camera do not leave it off your hard drive make sure you have it in big one of those places because you don’t own it You Tube is a private privately held company by Google so you don’t know that real estate you’re renting Now granted it’s free the rent is free.
20:27
We would strongly suggest like hugely strongly majorly No No other minor way of suggesting that you set up a separate g. mail address for your channel it should be your company marketing genome.
20:47
This is because you’re going to get emails their education emails and you know 1000 sky 7 so they like this right you’re going to get also and we don’t want those clogging up your regular email address you now.
21:03
Just as an aside we’re not. Our outlook or wherever you’ve got them is Hastings still up there Hastings see Jim Hastings he has a base on his website good job Jim.
21:35
Why Burghley ever promote hot meal or g. mail or any of those when we can promote our own website where you hire so use the mailers it should be instantly recognizable In other words it’s similar to the Web site and somebody else sees or You Tube channel and should be instantly.
21:52
Oh you know these are the same company they should absolutely be able to tell that you see on ours that’s the thought of it on our You Tube channel that we tend to use that photo quite often our logo right there so make sure that the saying and you might want to use titles on your videos want to talk about that later on.
22:15
Out of this like sharing you know idea site is here we have a client that we just set up on Vimeo Daimio is another site. That isn’t free and it’s a place you can store your videos but they can’t be watch without your permission and they can’t be Gallow to if you don’t allow it which means you get to control how your videos get used we have an online marketing program called the small business marketing plan I think that the Web site is a company marketing plan dot com and the videos that are part of it.
22:54
You can find on you too because they’re not there we store we have them on. So that when somebody invests in your program. You know if you’re if you have a program and someone invested it the only way to get those videos is when you’re giving them a link and a password Now there are costs involved and it’s based on storage we do have we have an affiliate link and if you want to try it or you can check it out and then your check it out if you like it we have a 25 percent off coupon so this you.
23:25
Know that then you 2nd step you have to do is have to have a compelling search engine optimization title. I tend to my son titles now gone with the RINs retile.
23:40
Has nothing to do with. United States in the $1860.00 s still a love story has nothing to do with that The Godfather has nothing to do with I-Man goes into his father’s business and takes over with their lives has nothing to do it rim and gets you know.
24:00
With Duran by a tornado. The f.b.o. brothers. Bits the description are different than the title but what you want is for people that are finding and it’s you know and anyone put in but say there was a me I had an app one thing that you have an app that helps people learn how to tie their ships so the is really trying to tie your shoes made easy.
24:27
And you know or 6 ways to learn how to tie your shoe or how to tie your shoe in Australia your titles should match what people are searching for.
24:38
I tend to like fun titles Sherrington Sharon is right Jill good in change of it may have gone with the. Yes What is your ideal client tie thing into you to write so I think the number one search engine is go right to number to start engine is You Tube So what are they typing in the you to to find out your body or when they don’t know the interest is a big video exists and by the way Google owns You Tube So now what are they now why does that help keep from n s e a point of us know what we do we do with ours and ASIO and if you go to your marketing Advisor dot com There’s a whole list of of women are so there.
25:18
But you put our January when every January. One of the places they Kugel search is when you’re typing into the Google machine they will look on You Tube because they own it now why did they do that over others because their ads their Google you’ll notice using Google’s very Ulysses in u 2 is free.
25:40
They make their money on the apps so the more time they that you and I. Spending on those challengers platforms the more money they eventually make because at some point you’ll click on apps and buy something something is going to capture your attention that was really cool.
25:56
So you got to know how to promote your videos once they’re up there on your You Tube channel. You can share a link. To your social media and you can let your audience know have a branded video at the talks about this.
26:11
But they are going to send an e-mail to your list I wouldn’t assume the video along with the you know why would I do that no I want to back to my page now in our case we tend to have the video on our website or on our website it probably is is tied to law.
26:28
So will our email that goes out with a hey we have a brand new video talks about this could get things back to us and. Let him know that it’s coming Jake.
26:39
Next Tomorrow we’re having this this thing is going to be a video on her You Tube channel let up I’m pimping we’ve all watched television ask the Abitur they’re telling you to watch other programs why they want you to watch other programs that there are apps that are in the probe you sit where it’s all get us to watch over time while most of us furry.
26:58
You know the images take a clip there one of the stamps the other there are several different snips services that are free where you can grab a clip. And add that to it and if you’re going to do it live which we’ll talk about on number 8 I think Make sure you let people know you’re going to go live to talk about different things.
27:21
You should always watch the chat normally sharing your silly talk a whole lot more but I do want to chat there’s a lot of things happening in China that their ideology issues that Ok And so why do you watch the chat for so that those people are watching and communication make sure there’s nothing inappropriate if you were to start spamming our chat with your info and your company it would get deleted and you’d probably get kicked out of the off the the whether.
27:48
You have those same rules if it’s your revenue are you can do the exact same thing and you should try to keep our cats from from this area in front of us.
27:58
Because they communicate totally. Ineffectual. One of the chaps is right behind the camera and curled up so genial I was sniffing tour that you would recommend for video I know it’s nothing to work for still honestly if I were if I’m going to grab a picture I will pause the video and use news that they get Ok so you can just.
28:26
If you want to p.c. you you can just type it into the white bar right in the lower left hand corner of your screen not of this with the big screen types nothing to.
28:38
All in there and they will give you that you can also ask Google step into the he was talking about taking a screen shot right on the whole screen we can we use a simple tool that lets us draw a box around that particular part of the screen that we actually want to grab the image of not the whole screen but all that happens all the stuff again and you might want to use the title slide again which we’ll talk about later but there are a lot of ways to do that.
29:04
Now you have to decide advance if you’re going to share your screen if you’re doing webinars if you’re doing your videos. Because when you when Sharon was just learning to get over the idea of us being on video all the time you did a video on once a day for entering.
29:23
And now what I did was I used a tool called screencast an attic you may not have heard of that you probably heard of movement it does something similar so it takes the the whole screen or I can draw a box of what I want to show on my screen and then I show up in a little box which I can move around I usually how to the lower right hand side and then I can sort of a channel I wasn’t really up straight while getting used on screen and you don’t under videos where you’re doing a teaching video where you are sharing your screen of video and that and it’s exactly computers recording but you you you should decide in advance if you’re going to do this it will save your time from thinking you know I really should reshoot this video instead of me just talking about it as saving this Sharing screen would be much more easy server for those of you that came on here early you saw them when we logged on and we were setting this up right one of the things I had to do was make sure that you could see the screen and share the screen I wanted to make sure I already had not much presentation up and ready to go so when I clicked on it it showed up for you right in the I don’t want you guys to have to watch me go Hans for the right thing to show the screen and the same thing is true if you’re recording a video they were going to do a screen share right you don’t want to record up on.
30:38
Well you’re looking for the thing was the chair you might have already. Some of it’s a matter of professionalism Yes By the way I like that well the burger a specialty doors look at that he has I think the parents especially yours in capitals good job that’s his phone and it’s.
30:57
Tom good job Tom Well done you’re doing well. Replete links if you came to us through score today one of the things that you are getting for your vessels are going to get a replacement comes down if you didn’t go through school or any like the replay link send us an e-mail and reply much there we just handle that so.
31:19
When we do our webinars. We record most of our winners and the reason is that if you happen to have a really great day shoot this amazing Web an article here looks great and you know just nailed it better to have it and not use it and then on it and not have it we have made the mistake often enough that we didn’t video what we were doing my my best Chand then it.
31:53
In a room a presentation. I don’t have on the video you know I am still right I didn’t know it was going to be this great one of the other people is going to top that I was a guitar player I said Tell you what while I’m talking why don’t want to be riff on what I’m saying it’ll give you extra promotion and make me sound like better and it really did and I should have told share and share grab some video of a break I would have promoted that forever never no matter what the content with anyone so.
32:25
Offer reply Klink make sure you are going to have a. Number of women back I’m going to grab a camera. There are some folks that say Ok what what equipment do I need and I say the domestic cameras the one you’ve got now sometimes you use this one.
32:48
It’s made by actually was made by Janet. This one is is now discontinued but it’s the h r 521 of the Dixie as and it shoots bringing really 2 great video you can do with this on it as it’s quite awesome cameras like being used to 50 maybe 300 dollars if you’re willing to get that I think I got this for about 2 because it was getting discontinued because they upgrade things from time to time there are a lot of awesome video cams.
33:27
But. The best cameras on you guys if all of a sudden you’re at some of then eventually you get to go to get a good to go to some and person and they say Hey Tom why don’t you talk for a few minutes about what you do and you want to capture that video and your phone some don’t fret about not having the right camera when we when we do our videos are billions on your screen is Can we hire a professional videographer.
33:58
Every 3rd who can we do them in September and we do them in March so like every year and a half or so because our content changes a lot we have our video guy Angelo come out and reveal us and he and his equipment is like it’s a movie.
34:18
So that the videos you know are on our program are great they’re awesome they’re not shot by a phone and then you know we have them do all the tweaking in a thing and it’s great.
34:28
But honestly if if Angela came down a cold or something or could make it. I set this up last January we spoke to. The national commercial projects o.c. Asian and it was going it was a really we knew it was going to be a good room there are going to be a couple 100 people in there are so awesome We’re going to look at crowd shots so we paid Angelo to go to Las Vegas to shoot it I still set this up so I have a 2nd version one more angle I think he shot 2 you did a 3 camera thing or 2 camera thing and I just wanted one extra camera shot but it’s him in there so it just has this and whatever camera you’ve got is the one you use.
35:19
Our studio and if you were to come in there into this story with us you would see some of this equipment. We have we have some of those you know the rainbow lights grow lights the lightest pretty well and now our studio is about 11 by 11 and it has a window on days where there isn’t really good light outside we have extra lives not as many as no screens but you don’t need all of these out honestly so in the next one I took this picture off of c.n.n. they were interviewing a guy who’s on camera with them all the time and he was they were talking about how you do it so I’m never going to stop it at the still Now I’m not going to tell you is I don’t like him for his dealings politically so I’m not a promoter but his setup is awesome it is simple the laptop is raised and right now the camera using as our laptop camera.
36:25
Is raised to the camera level as right here I level for for me a little bell share we don’t have a light Aleck a light there on top our lights are mostly up there and off to the side.
36:39
Our microphones you know we have my reach our microphone it’s off to the side and Joe was out of the camera shot. And now that’s the microphone he’s using and his stand and that light are all together probably less than $50.00 so it’s not expensive at all he doesn’t have an extra t.v. light off to his side and.
37:06
During coverage we’ve seen we see behind the scenes a lot of people were on t.v. and they’re using some of the reasons of amazing t.v. like they already that.
37:17
If if if you had just what’s on the screen here your videos are going to be 100 percent better you might have also seen those ringing up the lights right so if you’re doing if you’re doing your own might not using a lot to be using your cell phone which is fine then you might have seen the rain might change actually bring our wing light over when I’m in the center of that so that you can to see to the right so your cell phone fits in here actually mine does not but thanks that sits in here and then the rain turns on and so now you’re late and you’re looking at your cell phone into that camera right so I know that’s completely avoidable as well now I’m going to tell you something I have seen this is a about and a half inch what I have seen others but there is something.
38:09
Somebody selling a 3 and a half inch one that clips on your board for like $30.30 something dollars. Do know this slightly was which is much better with about 30 including shipping so and I’ve seen about Walmart Yeah so.
38:30
And they’re doing a lot of advertising right now Facebook and so don’t get don’t overpay I’m not going to say that was ripped off because it is you know somebody it’s a good thing for some he doesn’t know but you now know so don’t overpay for your equipment.
38:43
So you break practice. Yes a listen that’s rang light as a buzzing noise to the video do you have a really big Justin’s. Mike I’m going to make a guess here that you’re plugging your ring light into your computer ours does that you know not by the butt plugs in the us yeah or a bar.
39:12
That’s my guess I’m going to guess that. So here is something I haven’t tried yet but I mumbled out Ok so that’s that that’s probably where that where the the background noises coming from.
39:27
We should have a longer conversation about it because we know there are several things to try I would look at the ring was a. Good one I want to go you know the charger We have a limit charger for the stuff that would wear the plugs in and the whole goes in I know I knew a lot it is the same you know before I did before I tried that and I’ll show you what I mean I can actually bring down the effort to get out there before you do that the 1st thing I would try is holding that he does the stand out of the ring light because sometimes if there’s a vibration we I have we have this issue with our laptops so our set up to do this Lebanon or is the laptop that you’re looking at is on is or not just and interest can like you’re seeing here on your screen and they used to be that the locked up I used to see what you’re seeing and to chat with you man is also on the Destiny in a corner and there was just a No 5 ration there but it’s but if I touched it for some reason.
40:41
Not stopped now can I hold it for the an hour and a half always or whether or not usually I do it for a while now now it’s we’ve got a different solution so you might try holding the rain light because it could be picking up the vibration of the fan inside and set your laptop correct on here this was probably what it is but the other solution so we have one of these where same’s that we use for our our cell phones and they just assist a you know the u.s.b. plug and then we can plug that into the sir.
41:11
Protector. Now here’s here’s my fear Yeah my fear is that this. Has too much power going through it than that needs are probably not it’s probably fine but before I blow it up.
41:29
I’m going to give you a cab that before you plug your your vote a light in to this look at the numbers here and see what kind of wattage dampens is putting through and simply read the instruction manual for your light and make sure that the numbers work together that could be or that could work really well and we haven’t tried that we haven’t yet so if you actually might as we read of u.s.b. ports on our laptops.
41:57
We have to get it we have to buy a docking station and I don’t like that either. But we have enough equipment in here as it is right so if you’re going to be doing videos.
42:08
Now Sharon is known as one take Sharon Sharon Sharon Sharon to this year’s season 3 by 5 card there are points I’d like to tell you about today and now that you like their time.
42:22
I just don’t like doing them so don’t make me to get to. Read I know if I’m 2 minutes into it because I don’t get to be a form of video I can just say Ah heck by ready to start again I know that my fingers were 3 to one so that when I’m ready to do the editing I go right to that point it and start again.
42:43
Practice how do you how do you get to Carnegie Hall Yes that’s Carnegie Hall. And honestly if you’re doing a lie or if you’re doing a video you probably noticed I changed my sentence kind of in the middle but often.
42:58
And I have it that happens all the time now all they’re going to hear is the I said tell what happened they don’t hear me say so. We all have verbal tics makes us human.
43:11
Don’t worry about it. But to practice what you’re going to say Go through your notes. It’s going to make it quite a bit better that there’s a balance right between practicing so much they don’t you sound or Hearst you don’t sound like you are actually having a conversation with the viewer and now on the other hand the specter of not being prepared at all and having all those and by think I would have to say right to there’s a there’s a balance extinction team so find the right balance for you and for your idea why it is watching you and because we see it all the time.
43:48
If you’re one of those folks that uses the term you guys a lot of. It out yes the daughter of one of our coaches whenever she is on video it is it is a you guys fast restart counting how many you guys permitted down 6 shots will be drawn get 5 yes.
44:09
Motivation like real estate it’s got a report this is there are 3 parts to this the 1st is found. Every now and then we get an idea why don’t we live in Sedona where we go shoot some videos out with the red rock background outside will be really cool there is and we know that.
44:28
We’re reminded the sound is not as good even when we will use lavalier mikes to plug into this and their 20 bright clear order we can put the phone you know the camera 20 feet away and they’ll just clip here.
44:44
There’s a lot of noise outside but we’re going to Los Angeles every time I try to shoot out 5 planes that fly over around a copper’s Now granted we’re in Encino and you know that I depart was right there when it’s loud or cars go by or it’s loud.
45:04
In this room we also have of a lot of baffling. To. Get out it’s like good with bells on top of it when it’s really what it really is an old trade show bit that we did when I bought it I mean steak it was horrible I’m outraged at the Treasury Department but it is baffling it’s on the ceilings above us and all around us down the l. Yeah so even in this room.
45:35
There’s very little echo. Under on the entry you see quite often there is a cat there but I even have a sweatshirt that lives right down here below me to pick up so there’s no echo up the desk.
45:52
So you can do a lot to mitigate the Sam Now before we started I have my I always have my phone handy so that I know where we are time wise but I also have it set to off and it’s just one of the habits.
46:10
So. How do you really jam or. If you’re using a laptop really talk don’t you know that David I level works best bubble mouth on them make sure you may treat those going by the way you don’t want to be that close.
46:26
You know where you are that you’re in the just that Ok you don’t want to be just bad because that’s too close you don’t want to be too far away we made a switch several months ago we switched out how our studio once we had a desk in the middle.
46:45
That worked really well podcasting because we could face each other and have nonverbal communication when we’re going to breaks and such and nobody would have cared because they were there and they have to go.
46:58
Back and still 2nd pitch. But now we’re doing far more video so instead of the current being or with their meeting over here and with the camera back with our background we’re now we switched it around.
47:16
The camera stays the same tripods are not expensive we have several different try out in fact all of his earlier. There were shots from the right. Didn’t even show and the subject they were didn’t understand.
47:39
Sharon for several years ago not sure about the really heavy duty but good try I thought it’s their model 3001 the legs are kind of the wires are not part of the Allied mind Yamato were micro there is a really heavy duty off the holds everything even to the light when it works really well your cat has a right.
48:06
You know couple pictures late yeah I got there just is a little late she’s going to she’s going to sell in children around 3 times settle in and go to sleep.
48:17
So the and the other part is that your Internet connection a lot of our internet connection today has not been very. Frustrating when we had we had no control over that part.
48:29
Of your lighting we talked about lighting before the topics or the bottom picture same woman same place live differently. If you will and been on assume anything where there’s a lot of people.
48:46
Lining matters. Here’s the tip our coach gave us this one. When you’re looking around the boxes on the Zoom call more than 100000 less than 100000 turning earning but in the Arctic it’s.
49:05
How you show up it is is important to 1st rule if you’re learning photography the 1st thing they teach you is how do you use light and where is your light source.
49:18
Most people are in the middle box situation. They’re doing b.t.l. they’re stupid ask our audience this is not us this is us this is our video area which meant we’re able to set our lights so that we’re consistent may have a this is not a this is a real black cloth background it’s not a zoom background and as I’ll show you in a couple slides we do have other colors but.
49:49
You want to look good. And the better you wrote the more they’re going to pay attention to you and if we look like if if you’re watching this video and we looked like the woman at the top where we’re kind of dark and artistic we know you know as much attention so the lighting is is really vital.
50:11
And I. Think give me another tip for Lang it’s not even the slides. If you’re like the person in the middle who’s using the light from her ceiling then switch those like that with l.e.d.s. and your lighting will instantly improve we have Ellie being white all of the lights to be way better than the best ones.
50:36
That this is this is that big o. ring you don’t need that you know the this this is this is a very expensive piece of equipment but if you’re shooting if you’re professional photographer shooting head shop and just really cool I would of course I would love one of these now I would use it once a year.
50:55
But you know better to have it and know now so again. When it comes to backdrops a lot of people give them green screen stuff. If you’re using a busy backdrop to saw the fun of you know if you’re playing with friends but if you’re selling your products or services you know.
51:18
Don’t be cute don’t don’t you know I’ve seen me. The bridge of the Starship Enterprise I’ve seen all sorts of places and they’re kind of cruel look out but but now look at the backdrop and we’re not looking at you and we’re not listening to what you’re saying either so we’re probably not lying so if you’re going to use a virtual backdrop make it plain bland simple.
51:46
Back I think it’s time for the cat was going to make its entry into. So and So. One of the. We have a virtual background that’s.
52:00
Not solid black but if we wanted it a little lighter which comes right. Near the laser range. We have a black one I should add that that you do the screen.
52:13
That’s just a little as a little white halo sort of around it’s kind of cool sort of in the center so make your backdrops glance simple easy. If they’re for real.
52:29
That’s going to catch up. On see right there then let’s go to video one of them. On this Ok. You want to try and play the video that we we can try and you don’t really need the sail and so if you don’t hear the sound Don’t worry about it it’s really the visual and especially if you’re one that like me was nervous about being we all on video and being there as you can’t be there this guy was live on the British Broadcasting System good clip it all I can talk over he’s in his bedroom look over his left shoulder and you see a bunch of books don’t you right now they are on his bed steady so he was using a corner of his bedroom as his studio so when this launches eventually the kid comes in I saw me.
53:27
You know my mom says no problem with your mom I’m going with. The wider reason I’m going to result in a position when you’re talking about having found your region in the well I just won all my challenge.
53:42
Mom the dad do you think you know how to. Solve and then mommy. Quick stop in. The region what is God.
54:02
Or Gods Oh I love the rain. On the do you really need it. Off.
54:14
There. You can lock the door you know there are people around that stuff does happen and they went out they would be to see the next day I got interview as the wife and kids and they treated really well and this not clip was precut bit now so I imagine right now during Hogan we’ve all got much used to seeing them.
54:38
Talking heads right in their native habitat. With family stuff happening I think folks are far more forgiving now how the made them more then and even then you know if you haven’t already seen that clip before people were actually about I mean by the fact that he had to compose himself but we’ve all been there even if it’s just the thought of we were on video and we were having a conversation to watch we’ve all been there sort of be able to see that a human is it’s Ok then the world would have nobody got I have been turned.
55:11
Off and it was rather just cuz I go there Ok fine not going to argue with Kathy she’s quiet. So one of the cruel things about cameras like this is that you can set the f. stop you could open and close the lid so that you can fuzzy out the back we want the backdrop to have it as a literal.
55:36
I want to say items that we don’t want them to be distraction distracting right so far as I’m about and people will pay more attention to this guy oh he chain I think he just on the bottom he turned where he was in his office so the backdrop is important this is a this is less than a 100 bucks without the lights you get a black a green and a white if you if you want to know which one we bought send us an e-mail in for your creative also the link that I got on Amazon but it’s not that hard in fact our You Tube channel we just added a quick video that just.
56:30
Scribe where you just general you look at all of our markings. Having having to backdrops will make your videos instantly or.
56:40
If you’re going to use one of those zoom ish backgrounds then you really should have a green background so you don’t get that. That ghosting the fact which is just miserable if you’re doing a professional video that you want to be a professional job do that they don’t make you look good.
57:00
Remember $100000.00 Are they making over or under what are they trying to hide these questions come up in your viewers mind. During our boot camp then this is this is how we used to be set up and see looking down at our desks You’re now looking at us from above and past we had a banner back at Herbert camp and camera was.
57:25
You know 3 or 4 feet that way. You can look up you can see our padding is above us that this kind of how we have it set up now we move these things around but.
57:38
And then that was really all expensive so. Create a description once your videos are up. And understand that the descriptions important don’t just put it up on youtube channel and think you’re going to send a link there Remember we want people to find us they have no idea the video is there that’s how to descriptions important and scroll now where you’re able to tag it and add 789 tags that tie into you all of our videos are tagged with each of our names separately.
58:15
The tag with our company name and we have several other tags that we use. In fact if you want the biggest baddest coolest video tape of ever cover of a temple you do it in tag and talk about that quite a bit because it’s really important but one of the people going to I’ve been with a looking.
58:36
So make sure your description includes those key words they you think your ideal client is typing into you to find the answer the question without going to use the typically exist in the description sure they have their u.r.l. for the site Yes And so you know not scrolling through the chat but one of you asked us about opted for terms so one of the things that you can do on your description is put a live link at the beginning we usually just use our website right so even if all they see is our website that’s fine now the to Pierre for you to and then ask where I may write this down this is very very important but it has to start with h t t p or a huge g.p.s. whatever your website u.r.l. is right make sure you’re copping the whole thing including that is not don’t just go about the right because it’s not in some clickable as a You Tube thing in refer to be clickable and it has to have a hippie at the beginning so to make sure you do that and if you are using an opt in form they make sure that you use that a huge piece of that opt in or they have it as its own u.r.l. as well Tom what we can by tagging is if you scroll when you are logged into your youtube channel and you’re looking at a specific video that you upload it to those the body armor you see on the screen is a video up on top right and then it gives you a box for the title and then there’s a big box for the description if you kept schooling below or there’s a box for tagging so those key words they you want to make sure our family it’s kind of like a hash tag on social media kind of lights.
1:00:25
So that’s what we mean by tagging on you too. Except that the cool off. Smile for me try to relax you know you can’t you can’t have something is go wrong as bad as the b C’s you never go wrong never does.
1:00:49
Well your clients don’t want to actually he perfect anyway you know they want to see how you handle the a profession how do you handle that the Internet cut out how do you handle that the kid was there how do you handle that the cat jump down how do you handle that the husband yelled at through the door for once or whatever right so how are you handling that doesn’t mean a life situation that your client probably have also and so you’re modeling for that heck I do you handle the fact that oh maybe I should show them the no ring and I was completely not ready for that but this is I’m going to go on camera go get it and that the tripod and again I don’t expect that because we never we never shared that on this when we’ve done this this one hour before next time we do this weapon are Ok they will all be right here in arms and in arms race so I don’t have to leave all of our books are within arm’s reach if we if we have something you know that’s that’s really and in our in charge we talk about why you should allow your employees to use video.
1:01:53
All of our books are within reach so. We’re reading some smile. Trying to relax someone interaction and don’t forget write this down. Everybody needs to have a call to action you’ve got to tell them what to do next.
1:02:11
When we get to the end of this weapon are we’re going to give you some free stuff on how you want to do now remember sly 9 we talked about that you cast.
1:02:23
We’re reminding you info as you left created if you lobby of the cast to morrow that’s our one of our calls the actions we want to interview you want to create a free body of that promotes you.
1:02:34
Why would they do that Ok here’s a hint why do we do that and why should you do that. You can do exactly what we did You can have your own video podcast where you interview people.
1:02:50
All the cheap and I’m talking about other people you know that’s Ok. They’re going to send that video out to lots of people we know when we interview people they send their video out and we go along for the ride if you do the exact thing we did if you just went to that you cast dot com watch 2 or 3 of our newscasts tell me you can do the exact same thing it’s really simple and you go along for the right you’re introduced to an entire new audience when we do for free because they’re going to be people that find out about us dollar introducing somebody that’s been really successful and is giving success tips.
1:03:31
That are calling a curtain back you can do that you could you could have this Starting tomorrow you could be doing this call 2 or 3 your clients say hey I want to interview.
1:03:42
And then you watch the new cast and grab a few are questions that work for you. Is really simple. Introduce yourself all the times it will talk about lives I think in the next section is probably odds.
1:04:01
When someone is watching your video then they have just found me by doing a search because you tag your video properly and you do on You Tube and they found your video on interviews yourself.
1:04:13
More than once you know and beginning the middle. Let them know who you are someone might share your video with a friend that knows you’re not. Even watching Outlander my English is the formal open English.
1:04:31
Make it easy to be contacted. When we do a live and the fact will let me switch the next Christian years when we do lives are one we do every time we are in the car travel of Los Angeles from Arizona.
1:04:50
Which until 9 months ago we were going every month whenever we cross the border. We do a lot. And we talk about. We give them a couple marketing tips talk about where we’re going to be speaking and how you can get a free ticket because whenever we speak somewhere part of our contract is we’re going to promote you and we need a few a few for rejections.
1:05:15
They give us they always give us free tickets and our viewers get to come for free. We interview starts out with the beginning the Mineral the ends and it’s about a 4 minute 5 minute video as we go the mile before the broader So 60 seconds for the intro then we sit in traffic.
1:05:34
And there’s always traffic when you cross into California because the the check isn’t right there so there’s literally always traffic the joke works every time no matter what time day or night if it is because in the California there’s traffic.
1:05:51
So while we are waiting in line hoping not to get pulled over by the cops because they see us with a camera shooting a video not the person driving not the reason driving is always with everyone baster.
1:06:04
We have markings Yes we talk about we’re going to be and introduce ourselves to 3 times and we want to give the call to action. It’s it’s kind of simple it’s so we want to increase your viewership.
1:06:19
It may be different times if you are going live. Try to from times of doing a lot but we know that on our on all of your social media platforms on your business pages on your personal they just you’re given insights and those insights tell you what day of the really most people go to your site and.
1:06:46
Which hours of the day they’re looking at your sites your pages in fact if you’ve got Google Analytics on your web on your. One present you can get that info as well and that kind of helps you know when you should watch or when you should have people watching for a lot of video now our radio show with the note on your neck was originally just going to be.
1:07:12
That’s a fair talk and talking yourself for an hour is is harder than you think without practice. But as soon as we started being on the show together and allowing our producer to talk.
1:07:26
Our podcast the game much but actually did up a choice allowing it was well known to incur aides Yeah but as soon as they said hey when you want to yes sure is Ok to talk it.
1:07:37
So she became the 3rd member of the team and it was great it’s awesome a lot of pod cast where you’ll see where it’s 2 people doing it together they’re much more interesting than one person talking and talking.
1:07:52
And talking. Also hard for a bonus. We’re going to talk about 14 but here’s number one thing include them is that you’re one of the things that you were going to talk about that oh here’s an extra.
1:08:08
By accident we included some bonus material away and talked about some of the other equipment some of the other networks talking about tagging you know tagging your video we know that our slides are they’re kind of a starting point for us and for you they can be the same thing which is why I’ll want to give you some bonus material here this slide I’ve got to improve there’s way too much hopping high compared to the slot see you want to as few words as possible the next time we do this Levin are.
1:08:42
Those notes which I put there today because I wanted to tell you that story will disappear they’ll be like 2 words so use your slides as just a starting point don’t put all your words.
1:08:55
Nobody wants to read your present Asian. And then they just feel like you’re read then you know there’s a presentation they could just read it yeah so we’re doing really well here I’m on look at the time we’re in a top.
1:09:07
10 videos that you can use what should I do a video about. There’s a live training video are you promoting a paid course well you’re going to need video so you’re going to train you know if you if it might be a video where you train them how to use your app it might be a video how to use your truck you know how to get in touch with you that is also observed ways the you can train people on your courses.
1:09:36
Your promotional video we do quite a few of this where we talk about something we’re selling for free offer In fact when we come out with a new book We do a lot of videos and it’s coming out and the next time we have a book coming out we haven’t done this before but now with more people on film we are going to do zoom promotional videos where people talk about our books before they come out.
1:10:04
You can explain your guarantee now all of our products have your auntie’s. Joint and now we’re at the Traveston this video lives on our small of this well this is working and we offer a 60 day guarantee if you’re not you know try new that you know I get weary of buying a new bridge or tiring your plan together and then say we saw.
1:10:31
60 a guarantee and we talk about bigger and it’s a video talks about here and you now this media was shot. This was a an Angelo shot this was on the you know really good camera in his studio using his backdrop.
1:10:48
Yeah that’s a that’s a actual backdrop that is and that is the virtual There are some videos where in 10 years bonus material you should hire a videographer on the front page of your Web site there should be a 32nd or so welcome to our Web site video.
1:11:07
It lets them know they’re all right place it highlights you because most of you we know most people that come to our web and ours you’re either a solo career or or you’ve got less than 20 employees so you’re the face of the business almost every time Leonard’s on the right person you know start telling your story reach out allow video to start to make that connection however.
1:11:33
And I’m still ahead there you. Promotional videos talks about what you do this is b.s. when you go to our blog last creative dot com. And then you go to the blog.
1:11:48
Virtually every video blog has a video where we’re describing the blogs we’re talking about the content of the blog let’s say. How to get your you know 17 steps to get finished your book to get your book going that logs omics There’s also a video that talks about it so people can gather information from you either reading or through video.
1:12:20
So those promotional videos if you’ve been blogging for a while and you don’t have videos you can increase and improve the search engine optimization by going back and shooting a video that doesn’t have to be long our videos will go anywhere from from 2 to probably 121314 minutes when it’s a promotional video talks about us sharing our expertise.
1:12:45
Actually for a month my goal is now we can recommend a video any for monitor and sieges robotics to kids. May I mean things that we don’t you know that is not our thing that is not always you got I’m going to use in the youtube editor to cut off the beginning in the end right you don’t see as meeting today to turn something on or getting set up you know how we looking on video right we’re good at cutting up the beginning and then that and the right way because that’s how you finish but it doesn’t actually turn off rim of the neck and whether a little bit of lag so you’ve got to go use a You Tube editor for the beginning in the end but we’re not editors it’s just not what we do so no I’m sorry there we go we don’t here’s much is sure we have found our Put one in the chapel for you Marty so you cannot grab that video Paganini feel like it was all here’s something I found.
1:13:43
When we are going to edit our stuff. It’s usually really worth I think Angela charges like the train $50.00 and $75.00 an hour right. It’s been worth every penny to have a professional do it.
1:14:00
If your videos didn’t have a link that your videos. It’s probably not going to be that it’s you know that expensive but having someone that knows what they’re doing do it compared to how much is your time worth to learn how to use that app and are you really going to be as good as a pro the in a decision that.
1:14:21
You know that we made yeah only you can make figure yeah so now how do you need me I want trench I want to try this on here’s what I want you to see on this video we were driving up to an event we’re going to be speaking and in like time so it’s a traveled.
1:14:40
And the video explain it but sure is what I want you to see. I was not sure I was going to remember the name of the place so I walked in bought some jerky rather business card you’ll see her business card on my.
1:14:56
Pocket read it and put it back in. If you’re if your worried about doing things impromptu for what you’re saying it’s Ok to have. Virtually every reporter that you see on television as know sometimes they let you see them sometimes they are right next to the camera.
1:15:19
And so I want to show you this just because understand we just happen to be other m.. And Sharon did great camera. You. Know I Know If you describe your.
1:15:55
Character It was during the. Christmas Day Chris Turner was there on. The top. Of your body so how do you really mean really shallow and doesn’t get off a lot to do gentle.
1:16:16
Man in the room with those on the eyes because until he’s got to consume it all down to make an occupation I was giving her hope if you. Truly are the remaining.
1:16:30
Christians who wanted him to do this hoo ha ha ha. You know I could go back before we changed our corporate name now that that was shot with his camera so even though we were outside and we were using Mike’s.
1:16:46
Down to recreate mostly to share the. Doctor he is.
1:16:52
When you have people that say your stuff is awesome gym Tube video. Tech go to our website and you’ll get an idea of how those work we have dozens and dozens of video testimonials.
1:17:06
Sometimes we shoot them other times they shoot him and send him to us but if somebody loves what you did are you going to say hey can I ask a favor and see if it’s on the next one.
1:17:17
She can I get you to say I don’t video for me so I can help other people just like you. Some Oh say yes I’ll say no either answers great but start collecting video testimonials.
1:17:30
They’re kind of I don’t remember a slight number one by them or to. Interview. All of you cast were interviewing people be interviewed you could do this if your friend that is particularly good idea like you are about to be.
1:17:49
Similar I’m interviewing you I’m Sam you’re going to interview me on Zoom to condense and you’re being interviewed on Good expertise. I can do that yes you can it’s really simple you just said appears in call so that you’re in a little box at the top ask you know the person’s asking questions up there and you fill the rest of the screen so you now have a you’re being interviewed on something you’re really going to share that on social media.
1:18:37
A whole bunch of videos were all I did was gone on the floor to different factories that make. Love the stuff inside that I want to talk to you about this what’s the product you want to hide we want to talk about so we can talk to about that product for about a minute that they have.
1:18:52
All these things you know they’re going to talk about their products but I cam and it shows them that you’re out having fun with it. Testimonials.
1:19:06
Given to somebody so they do something really good you love their products I miss testimonials and make sure that you add your name and your website so that someone can find you when someone is going to give us a testimonial we always say let’s make sure you add your name make sure you’re at your Web site so that in our hanging on our You Tube channel we can tag and we can add your Web site so he can click on it and go and will tag so that you’re there as well.
1:19:37
This is how one of the ways you get more people to give you just miles. They’re reporting because every one of you is a you know what about is my best market yes true it’s why we are the u.r.l. right of marketing because we help our clients get better word of mouth.
1:19:55
But why can’t she would prove that with testimonials. You can why wait and see somebody you know why wait for somebody in their house to be talking about something in your name comes up while going to do a testimonial video for you and promote it on your youtube channel and promote it more than once on your social media and USA If you can do that we will from time to time when we want to post our social media all go grab a testimonial and share it to our social media page it’s been out there before yeah sure but that might have been 6 months ago what are the odds somebody saw that same testimonial video that you got from someone one time.
1:20:37
A good video is one you can use over and over and over again that the more times that you use a video the more time that you’re invested in shooting the and having created is worse because you have to use it over and over.
1:20:57
So. You know now we got a we have testimonial from James Mellon Jack has a.b.c. Secret Millionaire and I’m not going to click the video but I can he just has a really awesome I’ll let you know that is where they are also I’m sure of.
1:21:14
What if I asked him to write a testimonial Well that’s great but people don’t always believe written testimonial small anybody could have written so what we’ve done and we’ve gotten video testimonials Heck we have one from mob Joe Theismann as well.
1:21:32
We take we can take the video and then take the transcription and now you’ve got the written as well as the video so you can use them wherever you need to use them such.
1:21:49
I do a play isn’t because if it’s for a good offer magician and he he does it if you can get a magician to do a. Testimonial for you and do it in the middle of a trick see the most and you know it and I go right.
1:22:04
Sorry. Just so that I get my soul and I’m going to direct it back if our There isn’t really conference. We’ve created this card in the ng if you want it send an email and both of you operated the Comus and the terms rule for this up next to the camera.
1:22:26
One of the reasons in this this this did some good some research why would people be. Hesitant Yeah to give you as loyal I’m India to reasons they’re afraid they’re going to look funny.
1:22:44
Well sure they’re afraid they’re going to forget it and they don’t want to be embarrassed now we have an unusual last name so we put our logo there we put our names there we put it where they might have seen us a few things they might want to say now they rarely where Lee use those terms once they get past our name.
1:23:08
And you’ll see a few minutes in a lot of testimony the one thing it asked Arnie they physically relax like Ok I got the name or I. Have to start by yes.
1:23:21
So what you’re doing is you’re giving them a crutch and I have that smiley face on that are reminded to smile when they’re doing it don’t pose a risk Well it’s very serious errors are just most of that.
1:23:35
When ours so why why do we do these free for fourscore we don’t give a bonus here by investing in jail you help score do what they do and that’s awesome but it’s your money really we’ll invest.
1:23:52
We do revenue ours we do a dozen or so months not all for school or we do a lot just for ourselves and at the bottom is our website what do you want to see the other webinars that we do with the $33.00 if it’s going to feel free to go there jump jump on a video.
1:24:08
They are below help us build our lives so that when we have a new blog with a new video with more information we’ll send it. Our list we don’t sell to our lists.
1:24:20
Our email list and this is a decision you’re going to have to make is it is your list are you just going to hammer people and sell them were you going to give them information and allow them want to come to you you know in other words or and say well but was it is so amazing whether or priest to imagine how good she is when I when I pay her.
1:24:43
It helps people learn who you are helps little programs for Strategy Session we always offer free strategies and shares our sales funnel so they know it wouldn’t. Go for having our get a free marketing consultation and get sold to.
1:25:01
Half of our referrals come from a bullet to the 30 minutes where we don’t sell it’s basically fixing your business. And they tell somebody about this. I would do free market consultations all day every day I didn’t want because that that’s our greatest source of revenue.
1:25:21
And we’re fortunate that we have tested in the things that we know what we’re seeing so you know used to if we went on our for an organization connector that’s the answer is yes.
1:25:34
We do a lot of very pretty of. It depending on your expertise. You will have either 2 or 3. Well you’re going have a whole lot.
1:25:47
We have 30 different speaking topics that we can get we’ve got 54 there already ready in a minute that it didn’t happen overnight a lot of our wedding arson happened because somebody asked us hey can you know this women are came from somewhere that they wanted us to speak at their event and the whole Oh that was about you 2 basic you can you talk and help people make their videos better.
1:26:10
Sure we knew that and that’s where there’s this all of our income. So because someone asked us to speak an event you benefit. Oh I’ve referred to this several times going live.
1:26:25
More people are starting to watch live videos more people starting to do that if we did this event this. Year and a half ago and asked you Juno to Facebook live this.
1:26:41
Maybe a quarter or moderate their hands and then we said if you’ve done one good even if you’re. In the last year and a half now everybody has a Facebook Live isn’t and the percentage of people that haven’t done one is not all of the knowledge let’s it there’s a lot of people as if we were in a room together.
1:27:02
Right now is when I would say Ok who hasn’t done one we call you to the front and we would do a live video on our platform promoting best.
1:27:12
There simply do really easy Facebook walks you through it and you can now do a Linked In Instagram effect very soon Twitter is going to roll that out. So.
1:27:23
Here couple of tips. When you do it they spoke live. Download the video actually done because you don’t know is if it will disappear for it can disappear Facebook.
1:27:35
In fact if you do it on your stories section it does disappear trigrams so download How do you know honestly there are a lot of free download yours that will help you do that where you take a link to put it download it there are several of them.
1:27:51
That’s going to ask Google Ocean and I don’t give you the Navy I want to use because. If you’re watching a replay of this it might have just appear so I don’t want you pissed off at me and you couldn’t find it was there.
1:28:07
Then you’ve now got a hard copy of it is it where you’ve got you’ve got strong on your hard drive so now to back up and you can then upload it you need to chow.
1:28:18
Here’s a hands. If you shot a good e.o.. Or if you’re doing a live on your phone. And then you download it and then he put on your You Tube channel do not share it on the engine channel to social research and media those are 2 competing companies they both sell labs Facebook does not want you leaving Facebook to go to Youtube to watch a video because you think you’re going to see you 2 that’s not Facebook apps same thing with Linked In don’t they don’t know what it’s all about advertising and they want you you’re right the word now made it really they want you made a plea on their platform and if you do your videos basically other platform more people will see it then if you bring it in from somewhere else it makes sense so what that means is upload it separately right so you get that lives and now you download it here hard drive and now you’ve also uploaded it you can if you want to share it on your social media again or maybe doing a Facebook live but now you want to share on late day and upload it directly from your hard drive to those other social media channels just like you upload it to it’s really.
1:29:34
Make sense that you were going to. If not. Let’s say a lot of us on the phone for have our lives when the. Web site videos.
1:29:48
On every page of your website. You can have any videos that talk about the page. Example. On our website page the talks about us as authors their videos about us being authors with websites about you know being is about us being coach their coaches their own testimonials about us being coaches are about Page their videos about to get the point.
1:30:14
Every one of our pages has videos the talk about page that somebody does and watch a video where they can read it. If you have you’re selling a product let’s say you’re selling personalized coffee mugs and somebody say.
1:30:31
Yes you can have the page on your website that sells it by the way if you want to know about the page connect to the elements. Or you can also should have video talks about well I was able upload a video on the app their name and their only $11.00 are really cool.
1:30:47
So you can have the video as well as the Burbage. Now on the front page of our website see them just make sure it loads for I click past it.
1:30:59
We get shot that professionally had shots like 39 seconds it’s a little longer than it needs to be because there’s 2 people talking and we both have to talk so it’s 3010.
1:31:13
Contests I love these. These are appreciation wins out over is our promotion every time either that from from gentlemen a Cody Bateman who is a really cool appreciation.
1:31:28
And. With contests you’re able to show appreciation we were in we were in Costa Rica. And. We were this is why we’re here videoing a video series that stars Brian Tracy and there are 20 of us a type personalities all talking about what we do and we’re in coaster we get doing.
1:31:57
What was social socially cool stuff. We got to the last hotel.
1:32:05
And couldn’t figure out a turn of the chat room well why let a good opportunity go away so we shot a video talking about. How do you turn on the shower and we got 200 people giving us possible answers and we offered a prize to the 1st 3 or 5 days the 1st 3 of the 1st 5 people got it right.
1:32:29
This is one of the worst shot videos I’ve ever made and you are not going to show it you know it means we will have a human issue cameras on the show and I’m shooting this in a mirror with a fire and it’s it’s a horribly shot at e.o. but we’ve got $200.00 answers and like $400.00 views in 24 hours.
1:32:50
Contests have fun with it now here’s a bonus thank you d.s. remembering that appreciation wins out over self promotion every time somebody does something really cool shoot a video for it almost every time we go to Red Rock Cafe all shoot some you know Facebook Live and say we’re outside a restaurant just coming out of Red Rock Cafe had another great breakfast year you guys you go here too it’s.
1:33:15
It costs you nothing to say thank you. In this it’s it’s as opposed to shooting a video and saying why you hate your cable company for or why the you know a certain company kept you on hold for hours you know unhappily you’re trying to update your whatever information.
1:33:34
Say something cool about something and we have a friend that is going to go and off the magician every time he gets a card from somebody takes picture the car and says thank you on Facebook.
1:33:50
Let people know that hey it was really nice that you know you did something cool for them you don’t have to ask so you can go. Away don’t forget to ever ever ever is one of the people mentioned the cover slide Brasilia was like when I’m putting covers like because we Judeo we’d upload it to you into their lives every time an Abba tags there was right there.
1:34:38
So now you can use it you remember when you’re in the editing section of u 2 you can choose one of 3 pictures that you want that tree stills from your video but to the left of that you can upload a picture.
1:34:56
Of your. Let me know and I can do that so we created a set we have 7 of them that you’re seeing 6 different layouts of videos and we put the title there the 7th one is what we just created for testimony on this.
1:35:16
So on some of the strike in general that if you go to where You Tube general go to you are creative dot com I see the You Tube dot com slash you are creative you’ll see how having all of the slides somewhat similar groups.
1:35:35
Makes your website your your new channel look much better. There are a lot of programs to do this I’m I’m trained graphically so I use ground draw lines illustrator but you can do it in canvas and there are lots of free.
1:35:54
Things you know graphics ways you can do this we pull a few photos of us you say screen down those the background screens are at 8 or 10 percent so you can see it’s us sort of.
1:36:13
Put them put the graphics on top so there’s your There’s your favorite percentage of talk that before the girl can read for quicker than the book and. So you just learn it was was before Jimmy gave you a bonus 15 ways to make the videos better give you a dozen video topics that won’t make you prove your business gave you chips on making a background better and when talked about how we’ll do a video Free video to promote you must to do that.
1:36:42
Back we also taught you about how you can do the exact same thing that we’re doing and why you should do it right so now I got 3 questions 1st is completely self-serving ready to eat ever goes on your channel.
1:36:58
Could that little know the case and then you know when we’ve got a new video. Here’s what here’s what you get out of that you get all sorts of videos from us we’ve got a lot of different videos to talk about a lot of remarking things so it’s kind of your marketing class.
1:37:13
So if you had a breakthrough today there’s something that you can’t even in your office grand vision where. Did you learn something new awesome.
1:37:25
So here’s an excess. We’re at the end of the year and it is time to create your marketing budget we see you know we see. Most of our clients and start working with them they the 1st step is they don’t have a budget and half time in dollars you know if you’re in a networking group all you’ve got an hour plus every week where you’re investing your time in the network is it worth it are you getting a good return on investment.
1:37:58
Same with what Chambers of Commerce learn 8 different chambers we’re about to leave one because we look at the at the the return on investment and she’s not there so we’re not going to stand that change.
1:38:11
All of the things that you’re your investing money on could be a new website it could be any video camera all of the things that are there if you are budgeting for again free marketing consultation a combat budgeting form will give your budget for you know how you can fill in the blanks and get real profession at shooting videos with your phone and and also we started you know that’s the one you’re going to have most the time we do not have this hour with us all the time.
1:38:45
In fact quite often it’s more of a pain than it is to shoot some. More yourself on this have you created those you know how that works I explained a couple of hours to work yourself.
1:38:57
Are you on social media every day yeah you’ve got to be posting every day to be a horrible news that. The more you post on your social media pages the more your posts will be shown to more people.
1:39:13
So get really good at nailing down who your target market is and make your make your posts match. If you want hints on that go to go to our Facebook page or any of our social media pages and you’ll get an idea as you scroll through how we do our marketing tips every day.
1:39:33
You can see how we do it you can probably you know riff off what we do. If you’re going to the slammer you probably don’t know others I would go back to your notes from all of your webinars that you’ve gone through in the last month.
1:39:50
Do you have your No Do you have your list of things that you want to do your your marketing goals now most people would say top 10 but we’re saying 12 for reasons there’s 12 months in the next year factors told months every.
1:40:05
Gehman order what are the 3 most important Ok those are the 1st 3 months and then what’s the most important That’s the one thing you’re going to work on now.
1:40:15
We want you to be an ace in a sense of staying in well not over well and if you have these list of oh my God there’s 10 things I need to do like right now.
1:40:24
You’re going to not do it we know this from working with a lot of clients. So get that list now a example. The book what are the books that we’re creating is for people that are in business together that’s what has been sitting at number 11 and 12 for a couple of years and now it’s we want it to move up so if you in the sales tax rate we’re putting together a book of people that work together it’s called partners in everything there’s a buy in the Be a book it will be a bestseller It’s going to be amazing marketing tool sell all your friends.
1:41:07
How about us if they decide they want to be part of it you make $300.00 so just putting that out there was not around but. If I’m right one or 2 in the things that we want to get done right now we did 6 books in 6 years this year into a year off and it’s time to start doing books again.
1:41:29
So if any of these are challenging get help today. Come to mc but. Marketing consultation dot com You know we don’t want you to go through this stuff alone.
1:41:45
We can talk about anything that’s doing your marketing your online footprint as it looks we can look at your website we’re looking at what you’re doing and how you can easily make yourself talk about your business do you need a social media page set up means that we can do those in a less than 30 minutes it’s all really simple we should walk you through it.
1:42:05
Talk about what you’re doing to market your business is there an easy button sometimes that really are easy but how do you manage it and if you want to stop wasting time wasting money placing your energy and losing sleep over what you’re doing marketing.
1:42:18
Rabbits for half hour it is free it is not a sales pitch. In fact even if there is a bet there were a sales pitch somebody that had gone through school or would tell score a argument soundly and score with Highers keep coming back scores your guarantee.
1:42:39
When you’re on that call we are going to invite you to cover up a. Free ticket. Our next boot camp is going to be in March they go a Levon $111213.00 they’re going to be eventual we were going to be in Los Angeles but alas that’s not happening we’re going to do in Sedona that is not happening either.
1:43:01
So we’re going to be 3 days 3 hours a day we just change our we can’t we when we do in person there are full days. But we have figured out one of the small adjustments that we make people want to see in Burma zoom camera for 8910 hours a day we have now done that a couple of times when we’ve been speaking at someone’s event we show up for their fill of it it’s hard so it’s me my dad so there are 3 hours a day we talk about out authentically present your ideas how to talk a lot about small adjustments give you a lot of small just as you can make I’m going to save a lot of time and money.
1:43:46
Talk about the biggest mistakes people make in their marketing you get to be kind of amazed when you find out what they’s are what they are virtually everyone has done it.
1:43:57
And how to get virtually everybody I think we get anyone to want to love what you do. And we’re big believers in ethical sales. One of the ways we do that is teaching you who your target market is the more you talk to who your target people are the easier it is for them to want to say yes to what you do because we can all sell to all people it’s just not how it works so if you want to preach and get Plan your marketing dot com is where you can get it if you want you can put in the chat I want to have your recap and you will grab your e-mail address and will send you the information to sign a form and if you can’t wait we’re going to do a one day version at the end of January because we were testing our.
1:44:47
We’ve gone from 3 days 8 hours plus a day to 3 days as a day so we had 2 more fit we’re going to be testing it out on January 3rd we did it once last month with 2 it’s 23 days when trying again so if you want that you can put that in as well so.
1:45:07
We’ve given you 4 different sites where you’re free stuff yet questions there’ll be a great time to to unroot yourself or drop them in the chat and we’ll get to whatever questions we can and look at that we can see I told you we’re going to be early we.
1:45:24
Want time let me check let it out yes 15 minutes I it’s awesome Well done good job everybody that’s just a question. So I mean if you want to drop a check.
1:45:41
Yes and no thank you so I can read it from here Stuart but thank you yes well and then also I already love it I almost did if you I mean it just feel free to shout out your question and.
1:45:54
So we just I think yes yes yes I don’t I mean you can you know be easier to have a conversation with Walter or hi. There James look that’s actually Paul what you’re doing with your website because if somebody’s watching this later they get to hear who you are I’m Pokrov on the web so I want you think I’m way over dot com.
1:46:22
Is that it in your hands in Britain Yes yes an awful lot like you’re waiting on them. In 2015 my wife and I went to London and gardens there are 10 statues.
1:46:38
Those Thames statues are replicas of ones that the current Queen in 1953 walked by during her coronation they represent your friends farmer and. Got you cut out so you see they were look at the way because they’re replicas of statues of Queen walked on the day of her coronation.
1:47:09
It was branding for the House of Windsor to prove she was a right for royal each day that’s true represented an ancestor each statue how to shield which represented the 3 of the ancestors and Sastre So those 10 statues or 900 years of royal history.
1:47:29
The family tree Ok My wife saw the whole earth and the Unicorn and so she started snapping photographs. I decided that well from the garden would be a nice memorabilia for us so I went to do it it’s the gift shop and I said Do you have such a book and they did not so I don’t know I said here’s a perfect place.
1:47:57
And I did they have them and I spent 2 and a half years gathering the material done rival the family tree. And in my travels occurred to me make a book that would only be sold gardens with z.m. and kept it where the original statues are and I’ve made this out that is now available for i Phones and i Pads Android phones out direct tablets and it sells for $4.99 and it’s called Ok.
1:48:27
And literally I told them Queens will be a nest Yes. And in my thought was I had to market. People who are fascinated by all things royal they’re watching their language they’re watching Victoria right or there are 54 Commonwealth nations where the 10th rate Newton is supposed to know this history.
1:48:58
And so I thought I could big create this read up development company to make educational apps that would help. The generation as device dependent learn better. And so I thought these $5.00 apps could be close and.
1:49:17
I thought this would be the 1st several I own the code for the other activity. This particular app lose a printable timeline so the student at home can print it out and study that have their lives.
1:49:33
As well as on their device just interactivity they jump back and forth and they could learn about Henry the 7th the house of your house the tutor right. Depending on what their subject.
1:49:50
So challenge has been that while it has been available for sale since June 1st. There are lots of apps out there and.
1:50:03
I have an incredibly limited budget. So any help with suggestions how could I use. I’m here within arm’s slip one your website is Ruby’s take read the wall.
1:50:25
You should because it is in it’s now been in the news than you should on that u.r.l. Yeah. Do you have does it have its own Facebook page do you have you set up a Youtube channel for that or this yes for the one.
1:50:41
Ok. There are a lot of steps to this let’s let’s see with that some of them I would shoot a series of videos one for each dash they’re kind of short that doesn’t give out all the nation now that talks about it and you can learn more about this on this app.
1:51:02
Because anough interation I would continue to share those on my social media page. I would blog about each of these things I would interview other people I work with there are other people that are selling a product that is royals friendly and there are lots of them.
1:51:23
And there are probably pod casts that talk about everything Roy you very much want to get on to that those Pod guests the best way you’re going to do that is to have those was a question that they could ask you and your answer is make sure your answers are brief enough the worst part of our podcast was when we have a guest and their answer went on for 3 or 4 minutes and we look at Joe like we need it here.
1:51:53
So you want your answered brief enough that they know there is going to be a conversation but they know you know your stuff and I’m going to guess there’s dozens of pod cast that have to do with royals and this would be a really cool thing you’re you have an unusual person you’re you have a unique product if I’m booking for someone you’re looking for guess you’d be unusual is that I want to have you.
1:52:21
So pod casts blog more shoot your lot with your vision and if you want to practice on the new cast or the effort it was Ok yeah we’re on their way to practice and honestly.
1:52:33
We’re would you could have known that since well double time for him on that because if we don’t do it right the 1st minutes I want to do it again sure it’s something that’s really cool that’s great Congrats done on him and that me to find something that has to do with the right that hasn’t been written about with her or it’s got some.
1:52:52
That’s what that’s like like a high 5 powerless back that’s incredible good well done thanks. So we’ll we’ll talk with him later yeah other questions. Anything in there when you know nothing in the chat.
1:53:10
If there are unmoved. In here and don’t see it again that means one thing you’ve been you’ve been taken care of at all so I think when we look at the screen and I come to the gas to get out good point are marketing to revamp going to other events www.YourMarketingAdvisor.com They’re offering the generalist design.
1:53:37
And www.FreeMarketingConsultation.com So thanks for being here and remember: If everything happens for a reason, be the reason things happen! We’ll see you next time. Have a great New Year absolutely do not drink and drive drink and you’re letting your bed stagger upstairs it’s.
BTW, if you enjoyed this webinar, you might also enjoy our webinar on best practices for using video in your social media
