SCORE WEBINAR: How to Profitably Use Your YouTube Channel
WATCH THIS YOUTUBE WEBINAR UNTIL THE END TO LEARN HOW TO CLAIM ALL YOUR FREE GIFTS!
UNEDITED AUTOMATIC TRANSCRIPT FOR
HOW TO PROFITABLY USE YOUR YOUTUBE CHANNEL TO PROMOTE YOUR BUSINESS
We’re going to talk about your You Tube channel today.
You know it’s interesting we warmed up to this this morning we’re on a chamber of commerce coffee breakfast coffee and the topic turned out because anytime we walk into a room where there’s business owners in that chamber that hey oh good our marketing people are here and they want to talk about social media and it inevitably for us turned into video and how are we using video and shot at Facebook Live from here with everyone on this arena if that in front of the below to blow your camera that you’re looking at we have our screen what you see we have in front of us.
And I just kind of went around the room with my phone and went from picture to picture and sort of interviewed people. On Facebook alive if you want to see it it’s on the Facebook dot com slash you off creative it’s on that Facebook page right now because if you’re watching on you’re watching replay it’s not they’re there for watching live today.
So we ended up having a nice warm up talking about. How people can use video and I felt like we were we could have just recorded that and.
Heard about the slide Yeah although it’s not like they’re new to you now it was definitely video in general and social media yeah. Here’s why it’s so important 2 thirds of the population are video learners they want to to take their information in video.
Let you know I’m in the other 3rd I’m one of those people that. Textbooks were created for me yeah I like to to go back a page Oh What else did I see that or that ties into this and.
When we switched our podcast to a video cast we had to rearrange the studio that we’re in and hi Brenda if you can and. Broke everything down 1st that was a mistake because the one I want to plug in our mixer which you have your cameras here that’s where you’re seeing us below us our screen and behind it is our mixing board and then our Mike’s room to the side so you get the idea of how our little studio set up here.
The manual I thought all the manual show me how to set it up again and it didn’t not the way we use the mixer so I had to search 7 different videos before I finally found the video done by a guy that that was using this particular mixing board does this exact mixing board in a way we use it.
I’m in the 3rd not the 2 thirds but 2 there are the 2 thirds of our of our audience of your audience they want video so keeping that in mind.
Let us move forward without Got it. There we go. Half of consumers and I am in this house if I’m going to make a major purchase I do watch videos about the product I don’t.
I’m you know so we were. We were at Verizon yesterday getting picking up an i Pad Oddly enough the price of the i Pad it arise and because we have a business going was like $50.00 to $60.00 below everything else every other place I looked and as I was there I had my phone.
I’m I’m up for an upgrade so I started looking at some phones but I was going to make a buying decision what I’m going to do I have the model numbers I took pictures I’m going to go look at some videos about those honestly you know and read a lot of information about those phones because I’m ready to go to 5 g. so I am in that half of consumers that likes watching video.
And. I will say then sometime doing it. Now here’s what’s really cool this let’s get into the the business part of it you see a chart in front of you and what I see is an opportunity Here’s why if you look at your normally do we show this in our in our boot camp and if we had not quiz time you know this is a pop quiz come time the question is which number on your screen is the most important to you and most everyone goes to the 63 but I’d like you to go to the other end if your 50 and older as an entrepreneur and we know a lot of folks that watch our videos are our you know.
What’s your general Gen x. and Gen x. is done x. and tumors we know we know you’re there because we track the demographic. Most of your competitors in fact let’s back it up go back one more number the 40 to the 22 and 3 most of your competitors in our competitors are creating videos and doing a lot to promote their business so all of them are reading that you Siri be exactly see what they’re not doing and do you know do the opposite if you’re doing that you’re already ahead of the game we do a web of our That teaches you how to set up your google my business and how to use it and if you go to that Web in our and watch as to whether or not we tell you to do you’re going be doing something that 95 percent of business owners aren’t doing and it’s something that ties right into Google and helps your ass the so video is another one of those things and what’s really fun about video you know even Facebook this I got the quote this time yeah I have the future and I got a name I can sell when we have talked we have talked about this for almost 5 years now.
That McCollum and also with the Women’s International Women’s Conference and asked What do you see for you know what’s going to come up on Facebook and she said that in.
This this was before live you know this is before any of the platforms have live capability right and that but this wasn’t something Facebook made now but you know they all platforms they pay attention to the analytics and they saw that there was more engagement when people us you posted video well Ok if your viewers want more video and we face those want people to stay on Facebook then we guess we better give them a way to do more video so this this really started the 20 times video took over and it’s driven by millennial and you know Gen y. Jim z..
Those generations grew up with a phone I did not you know I had a phone but it was not all different looking if you like. I didn’t grow up with a win a portable device my 1st portable device was that that Motorola brick thing was you know $5.00 a minute so the company I work for said you only call a case it’s an emergency which you know stretched our definition of emergency hearing for got milk I said that’s not the number to.
Do you know I can’t help who calls me. Yeah I’m mobile phone as a child it was that Fisher Price thing that I pulled my string was all like moved so understand this is a decision driven by younger generation this is where the Internet is going so all of us.
Well there are a you know a y. and z. an x. for millennia. We might as well embrace that and get used to it the thing that most people hate about video is i don’t like how I look on video well that’s the way and I’ll tell you there’s there’s here.
For that’s. My job here because they are.
Out of the box. Just genius and I’ve gone to their camp before and I try to go as many of the webinars any he’s got because I know that everything.
I. Speak and I’m going to learn something new which I can so appreciate they’re always learning. What’s new in the field they’re always saying things like social media and the forms of ever changing and I love that because it’s there it’s not going to help me be at Mikey and I feel like if you are a.
There’s this 1st. Struggling like so many are right now your next phone call should be in sharing you want a new law creative marketing. Because they are going to your house with you I’m.
Going to set that up before I played it. How helpful is that and here we’re going have a moment I bet. It’s stored on You Tube I bet I have it set on a plan.
I missed hitting the ball so. Teaching moment when you upload videos You Tube channel make sure you hit the don’t auto playbook. When you can start getting your audience to give you testimonials and nothing’s better than that it just shoots out amazingly and I sleep we run free Long Jr a lot of Leroy I love you brother in fact I found Levi did a testimonial for us awhile ago I found it.
But it has the it has our old name I should probably have his old firm it probably does I should ask him to redo got in and say something nice about it he writes that I like Leroy because he he’s one of the insurance guy but you know his voice I would I would say come over and sell me insurance just like you would talk.
If you’re on in there anyway so I know I’m a verizon. So here’s where you know learned that we’re gonna give you 14 ways to make your videos instantly better.
10 video topics one of ways you videos about we’re going to give you a 10 ways tips to make your backgrounds better because as if your odds are if you’re Obs You call.
And you see like all sorts of weird stuff going on back there. It takes away so we’re going to teach out immature backgrounds better by the way step one this is not this is a real black background this is cloth This is not a zoom background so why we’re not ghosting exactly so there’s that there’s an advance tip for you.
We’re going to give you real close in like 3 slides 4 slides away that we’re going to give you a free video we’re going to create one for you and we’re going to this next step and then give you some stuff so we’ve got a lot to do in the next hour here’s what today is about one of one of our pet peeves is that we we go to a lot of women ours we’re still on the learning curve.
And we think when you get to the end and the only way it works is if you hire the the dude or guy that you know that is teaching that you know now we’re going to get today everything you’re going to learn you can do yourself we are resource to help each other you can do all this try it doesn’t work cause it does great and this photo a blend off Glen Dobbs magic he is not hanging off a cliff this is an illusion he’s actually laying flat and I just lower the can every good magician I’ll be going to lose if you have questions disappear or hold on to him we will answer him at the end.
This is this is we’re doing this risk or we blocked out plenty of time in fact if you have questions about anything to do with marketing We’ll answer those at the end as well just a bit about us we wrote America’s number one team for small business coaching we speak on stages all over the us except during their little team you hear from is darn little box that we’re in we’re ours our studios about 11 by all the.
In room off of our you know on the bottom floor of our house it is lined with lots of padding so you only barely hear the counter knockabout or we turn a lot of watching for the Dodger nurse and we know you can hear it because we have the mikes we use these are these are radio station type mikes and they’re really sensitive so we know you just heard the cat.
We’ve been interviewed by James Mellon Jack and Kevin Harrington now I don’t normally talk about the right side of the screen but here’s here’s why that’s important and why it’s important for you to be interviewed by phone.
We got these 2 interviews live on the front page of our Web site which means that if someone is hears about Kevin Harrington who he’s the guy that started all those as seen on t.v. ads he developed that he found the Ginsu knife guy that’s who Harrington’s you know of on the 1st few years of shark if someone is going him or someone googling James you know because he was a.b.c. Secret Millionaire.
We have those on the front page of our website and they’re tagged because as we could pop up in the search if they’re looking for her general knowledge check there were probably a business oriented person so we were fortune to be interviewed by those guys and those live on the front page of our website and those videos actually live on You Tube right now and then there is no bedded onto the front page of our website so whether you’re you you sensibly are looking for them on Google for to find them on Google you probably find us on the Web site right because you look for them and they’re tagged that way but also if you’re searching for them on You Tube because those videos actually by You Tube and they’re embedded into our home page you will probably also see those videos were used to teach as well you know we haven’t even gotten the education part I don’t know many notes we’re doing I don’t usually hear that part but because this is a You Tube of an hour I want to show that you get the distinction right they do live on You Tube and they’re embedded into our WordPress Web site we hope you’re taking notes well for God if you’re out there that’s it I satisfied about that in fact I’m going to add that to the the the slide about with Clint off or that’s going to live we realized yesterday sometimes we forget to tell people start taking notes and and so we’re fixing that so take notes.
Our mission today is there we want to show you how to profitably use video and in your You Tube channel. What you’re doing today what you’re learning says is a lot of what we teach.
Small adjustments a steady stream of small adjustments are going to help you build your business faster and better isn’t the one big thing Ok I’m using video yes that’s a big thing but are you using it consistently are you you know putting those those videos on your You Tube channel are you tagging them right are you adding all of these are little adjustments that we’re going to go through so here’s the 1st the 1st read 3 thing we’re going to give you.
Last year we ended a string of 243 weeks in a row where we did a pot house. It called the marketing checklist Hopkins we were going to take a couple months off and go get it so we took a few more months off and we started doing it we relaunched it as a video cast and here’s why this is important for you all we do is interview business owners that bit you it’s a it’s a long video 7 minutes 21 seconds of our anniversary July 21 we wanted something under 10 minutes that had meaning to us so 721 the questions are all designed to make you look good.
If you never been on a pod cast this is a great set of training wheels we will handhold you through it we’ll make it really easy. Send us an e-mail it’s on your screen say I’d like to have you cast we’ll send you the questions you answered and sent back to us now understand there’s about 12 questions.
We’ve got 7 minutes and 21 seconds. Give us answers that are going to fit in 721 if you give us a full page answer for all 12 questions we can’t have young because it’s not going to really fit in our format Now sometimes we go a little long because the you know you know a guest will say something and we’ll just riff on that and we get off the 12 but we would love to have you on the podcast so go to the task dot com You can see some of the episodes and all the information beyond is there so we would love to have even are absolutely free so come along I hope you wrote down the view Cast dot com It isn’t that just you know so here’s why a lot of y’all don’t use that e.o. it’s hard to get started we’re going to break that one real fast I turn on my phone.
I hit my camera I hit the little red button and I’m shooting a video sharing page. Oh my gosh you know you look great in this light can you give me one marketing tip about anything.
Consistency is key that you know just doing it once and going oh it didn’t work well once isn’t enough you got to be a little more consistent and really just theory and where can people find you.
Free Marketing consultation dot com awesome thanks for being here so less than 30 seconds. It’s really all takes and you can hold it up and with yourself. But I’m going to suck at 1st maybe we did.
You get over your your folks your your tribe your people that you’re attracting to your business they don’t actually want to see that you’re perfect they want to see how you handle the imperfections because they’re not perfect and so they’re looking for modeling how do I handle it gracefully when the tech doesn’t work how do I handle it gracefully when I forget what to say how do I handle the grief right so just model what do you do with that imperfection time strikes so I was looking to see who I knew in the chat so Brenda’s he or she in the promotional product company so it doesn’t have to all be about promotional products although.
If you’re on it she was she understood she was on her promotion counted video I don’t know one of the back talk about as I’ve gone on the trade show floor of our industry and I get a whole bunch of videos about different products.
And Brenda had also just put up videos about something in business has doesn’t have to do with anything about promotional products and just with marketing in general or business Leroy same thing it can just be some for you you probably really talk about insurance products on video without having them approved by your what’s called compliant compliance department so for you again could be just interesting business temps or trivia or things that you’re sharing or you Leroy might be good as if you were interviewing your clients yet you go to a client meeting you finish the meeting write hey can I just do a quick interview with you I want to be able to promote you and I want to tag your business and so then you’re just online was very very large in your I mean that.
Deep you know Hossam baritone voice. Interviewing sure and you love you love create a film and share and you ask a few questions and that doesn’t have anything to do with insurance so here goes along with the right exactly and that something and then compliance will have a problem with that I believe that then we would be dealt with with insurance agents and her and financial.
Planners we down the compliance around a lot finding the time you know we gotta find the time for most anything it be about Calendar block you really have blocking on your calendar you know consistency Sharon mentioned that in her tip being the Samaritan center shyness and do not mean why should you have to be really shy I can feel my it’s not my favorite thing like he plays that camera at me like 0000 I know my favorite saying but do it anyway.
It’s Ok to do it anyway and yes what I did is I did a video every single day for 365 days in a row right tool strategy you know we’ll get to that in fact if any of these are a challenge when you want to talk about it when I’m on your All the bottom your screen free marketing consultation gravitas for a half hour while you do it you know what’s interesting is the fact that the Red Sox don’t have great pitching this year that’s not that it’s just that it’s made.
By just it so we’re doing this webinars which is video Yeah no and I don’t feel any like I’m used to this I’m used to looking these is camera no problem he places phone at me quick to do us the different camera and I go Well here’s what here’s part of my secret you know by the way if you’re if you’re a little shy about it just drop a shot and chat you know for water or make sure this applies to phone.
We’ve done so many webinars right in front of that little camera where you’ve gotten used to it and and I don’t have a script you know so it but you didn’t mean prepared and that’s what it was in I’m not I’m not a good on the fly Hanks really good on the fly I’m not really good on the fly I need time to think and process and what’s the right thing to say you might have seen me do that when he what’s the one tip is like I’m right I’m not going to bazillion tips in my head but I wasn’t prepared right was one so I kind of had to think about it when I came up I was quick I was going to give you another 3 seconds and I was going to say what about social media what’s your favorite platform I believe.
So Brenda has a really good question we were we were suggesting to Leroy that he interview and about the his video because it’s an easy one to go on for the ride and not have to be doing by compliance and stop have their hands not so she was asked if we’re filming a customer we would have their approval but do we need to get approval in writing to share them on social web site You Tube They’re there on the video.
It’s it if you open the video and said Hi Hank you are here from you are creative I’m here interviewing Sharon you off of you off creative the fact that they’re going on line with you and there they’re not saying oh please don’t do that on camera now you’re fine we’ve we’ve never ever had a challenge here’s the one challenge I had we we had one client come back and she was and she was a client she was just an attendee that gave us this money and.
She gave me a call and said I need a favor. I’m having. And it was a marital type challenge I need to get off the internet can you drop take it down and and you know I was down in 30 seconds but that’s the only time it’s ever been where the real men are the only time that we get a written release now is when we’re doing an event.
In person right number before code we had in person events we would have to go. And we would be filming the event and then we would let them know we’re going to be filming this event so you do need to sign a release because they’re not prepared right to go to an event they’re not prepared to be videoed you’re standing in front of them you’re doing a video now there might be Brando you don’t have this issue Leroy might have this issue with compliance this is one thing I would check with compliance is there a difference between I’m shooting a video that’s being stored on my device that I’m then going to upload to You Tube or social or my web site versus doing a live if you’re doing a live you’re They know you’re going live on social media you don’t go live on your Web site you go right to the I don’t think you have an issue there but if you’re recording it to do it later then someone likely why it might need complete compliance might want them to sign off on that not not alive rather you don’t have this issue so I wouldn’t.
Read I and I I can help you get through I mean we have a lot of from our people going through all of this so remember when we’re doing our videos we have to remember the basics the end in mind what do you want to have happen.
And who you’re creating the video for remember you’ve got to know who your clients are and who you’re creating for him to give you an example and then should you talk about demographics.
Every time we go to. And in Destination speech you know speaking we’re going to be onstage somewhere else. Before coded we were in l.a. every month we’re getting hired to speak somewhere every month.
And we knew that every time we crossed the Arizona California border right on the other side of the California border there is a check post so we know that assumes we’re going to California we see bright lights because it’s and we get to make the job look we’re in California and there’s traffic but our plan for that video was.
That just with the cats it is Ok to let you know there’s a cat at a movie by trying to confirm something to get the biggest Adams out. We’re going to talk about a marketing tip where we’re speaking how they can get a free ticket because whenever we speak somewhere in our contract it’s hey we’re going to need a few tickets to your event for free for our audience and there was give us Riddick and so our plan is we’re in talk to business owners Hey business owners that’s how we introduce it Hey everybody we’re going to be here this place this we’re going to talking about and here’s your marketing for the day and then we go back to remember we’re going to be speaking at this place so we have the plan but we know we’re talking to business owners so that everything every word we say about video is toward a general business our audience now let’s say we’re talking organs group then it would have been the tip would have been something to you know for women owned business to you know funding something like that and we would have geared toward the folks that we wanted to come to that event so demographics are your friend.
Imagine that these 4 women they all wanted to buy a car but the live image about 5 cities they don’t use public transportation they’re looking to buy a car they are probably not looking at the same car they’re probably not looking for the same benefits and features of that car so a good car sales person is going to gear their video differently for each of these 4 women and the same thing is true for you it is quite possible that these 4 women could all benefit from your product or service but you’re going to need to tailor the message in your video differently to attract each of them to you.
And let’s talk about that that was theory and let’s talk about how that gets put into practice in real life we went to and express the only decent Chinese food in our area Oh you’re not going to the expense didn’t well I was not I.
Was so you know. Sharon has to be in Cottonwood today and she was going to an express for dinner but we just got a a box from the ship Jenner and.
That is filled with like all sorts of frozen pet products and our freezer was already fall so I guess we’re having graphics. Anyway so you’re not going there.
Welcome to our world we’d like to have. So we want to pan now on the back of her See it says Would you like $2.00 off your next turn which we should get a used today and was and it says Bill you know go to this website put in this code from the receipt and answer some questions and they asked how would you know what did you order which they already knew because they had the card How did you like it was your prepared how was your service and the last slide is this one on your screen and I was over go of this is so cool screenshot they want to demographics because for the cottonwood store.
They want to know who’s coming to the store and all of the local advertising they do for that that particular Panda and probably for Panda in general they do you know they do cumulative.
Who they put in their ads people will respond to people that kind of look like them it’s just a weird thing about demographics a weird thing about human nature so they asked for that information and we gave it to him so that was Panda there’s another half of this equation.
We’ll get to that raft this like. For our clients we put together a demographic chart you don’t have one customer one particular type of customer you probably have several different clusters if you’re a real estate agent might be new home owners or it might be people that are selling their last house or could be or just you know a sell of buying it so you could be in several categories with Leroy it could be you know whatever type of person he wants to specialize in selling really great insurance to I mean that’s elf relined rely on junior at aol dot com If you want to connect with the right.
Anyone you want to be able to group them out now we’ve got about 6 different we call them Harriet’s we call the 1st the 1st one of them Harriet we call you know all of our different I’m a graphics there in general and how serious we’ve got about 6 of them.
When we make are creating a message we’re talking to one particular area sometimes a message we’re going to create for a couple of different areas so we know to tweak it a little bit.
So this is the way you can do it and we have a chart if you like it for free. Again e-mail had to surrender to say you want the client m.r. chart we’re going to now if you want a little help with that for $97.00 will will once you fill it out we’ll look at it and give you a better report and chat with you about it and you also get to be in our mastermind group for 6 months we meet on Monday afternoon.
The other half of that equation is the Asika graphic what’s going on between the years people do not buy for logical reasons they buy for emotional ones. I was going to a chamber mixer and so it was not several years ago and I was there early and right next door was a Honda dealership and I’ve been thinking I really like a prelude so I am just doing some research and I kind of idea are right when I’m ready to buy a car I know what price I’m going to what my price points going to be so I walked in just for the heck of it take a look at one of the salesman to do what he does there is tell me about the car and I’m just I’m all over this car I want this car because I know that I’m going to look cool and go fast in this car and I said how much can you give me the price and I said I’ll take it I didn’t realize the words came out of my mouth because the price you quoted was below the price I was going to try and get it turns out I bought the $1.00 only at this price car that was going to go in the ad you said go to the mixer that night I was busy filling in paperwork buying a car that was kind of cool.
But it was an emotional decision. They hit a hit the right way I didn’t necessarily want to really cool black prelude but there was well taht in those lights by the way the only time a black.
A black car looks great is when you see it before you take it out of the show or because then it’s just a track. I if you when you buy a black are already dark or like a dark blue or I had a maroon car after that when you buy a dark car like the blueprint Prius I have right now dark of 3 of.
You have to factor in a whole lot of money for a car wash that’s just a lot of what it’s so on your screens or traits of I always wanted it I wanted Lucy the psychiatric help 5 cent I thought that would be a cool trade show that.
Before we built it. We set a mock up out to all of our 6 different targets so what do you think of this with this attract you with this you know scale of one to 10 and we got virtual high marks all across Ok so awesome Now we didn’t know if it was still going to be a magnet or not it was just he.
Then we brought it to some trade ships Here’s what we noticed people that are in the demographics that tend to relate to what we teach and how we do it in and you know like what we do.
They saw the booth and they got it and there was some people that didn’t they weren’t business owners they were you know it was they were totally outside of our target market so our trade show of and is it’s a lead magnet and we know when people come in and they say that’s really awesome they’re gonna leave with at least one of our books.
Because we’re making it a trade show you know they’re picking up sheets of paper that that you know that it half mile and sheet of paper that our own have it just talks about them and really it kind of ignores who they’re trying to sell to our books are all about how to help you in marketing or your h.r. or you know we have 6 of them.
At the very least when they go back to their office they know it’s. Doggone it. Well I just want which I have about the release where they’re sorting all their stuff they take all the piece of paper I get those get thrown out they keep all the promotional products Yeah that’s why I have businesses.
And our book sort of falls into the well it’s a book I can throw a book they’re either going to read it and get really good information right away and they’re going to see oh I don’t know 20 different ways to connect with us or they might just put on the shelf in which case our name is going to talk them forever until we read it so our books are trade but what I just described is a funnel the booth attracts.
Information brings them back your videos you’re going to be doing the same sort of thing your title is going to be directed toward your target market is it something that will attract their attention the content will bring them back and we the goal is to make them look at the description where you’re going to have your u.r.l. and they’re going to click to go to your website what your videos to act as a sales funnel to bring people in you don’t give all of the information you give all the secret sauce but you give enough to make them want to chat with you makes it cool that means we won’t just look at that we’ve because I’m in and you’re in.
This week we’ll continue our conversation so all of your videos and in fact this this generates for every marketing message you do please start thinking of them in terms of sidewalks like when you’re walking down the street you know in a mall or something you’re going to see all sorts of signs and they give you just enough information to make a decision if you want to go in marketing is getting people to raise their hand and say Yes I’d like to have a conversation with you or in other words why don’t you sell me a little bit and let’s see how this works.
Is this is a real sign this is an actual sign in the while. 2 summers ago we were in London my sister has a family there and we were visiting and as we’re walking from our air b.n. b. to my sister’s house we saw the sign It totally caught our attention because we are big bang theory fan the whole unit and it was the rain without all my phone and so we thought oh this is great we’re going to go have a good time we’re going to Windsor Palace as you know and then we saw the day we’re going to be gone Ok so we don’t need to take our time away from family time and have my sister pissed off that we were late and we don’t need to go into the pub and take their time to for us to sign up because and we’re going about it all.
So give us just enough information to make us want to raise our hand another information realize that we were not actually the right target market because we were going to be in town and continue on our path so it’s just enough not a whole menu just enough information make some close by where if y’all jaw drop what industry you’re in in the chat I’ll try and.
You the carriers are getting ready right now I know I can talk insurance I know I cannot permit product but I don’t know Pam does and I don’t know 4246 numbers or really know it’s a Beverly Hills Yeah I don’t know it yet I think if you I’ll drop it just drop in there will give you some I will tell you that’s what yes yes.
Jen was making me as instantly better by the way yes that eternal left is our work room where we live in Sedona and that is the work room that he play in.
E-commerce advertising and marketing and did mean is given care. I don’t know what that says Kid skincare products I’m going to guess which company doing let’s give you a plug.
Oh I got a plug cooler All right. Number one you have to have a compelling You Tube channel here’s what I’d like you to do if you if you can if you want to open another browser keep in mind.
This was our You Tube channel until I now every one of our videos has a long. Introduction slide that makes our page look much better. But this is why you’re going to have a channel free OS You know nothing why does it cost you nothing what’s the catch because You Tube So all that in and around your videos and they need content to put those ads in I like television you know free television exists because they sell you stuff in the middle of the commercial brings back.
To set up your You Tube channel you need a g. mail address. If you’ve already got a g. mail address and I’m looking you know Pam you haven’t and I’m not gonna say it out loud but you’ve got a a Geodesy there I would do what instead of ham in the numbers and the letters that you’ve got it’s email i would you pay arms marketing at g. mail dot com You know something is going to talk about marketing ours is you are creative you know marketing swooshes marketing it you know.
Because that g. mail address all it’s going to do is collect marketing data and information notifications and you need that caught you’re going to have real letters so when they go when you should design a page that instantly recognisable if you look when you if you look at our Web site and then you look at our user Jale you know instantly same people get it I’m in the right place we want people to have those terms that thought that exact but this is a neuro linguistic programming and when people go to one your pages we want them to think yep I’m in the right page I’m in the right place every time you go to a website looking for something and it is the right place you have that internal conversation Yep I’m in the right place that’s what we want people the 1st thing we want people thinking when they get to our pages I’m in the right place.
It’s a positive thing they’re having a conversation with their subconscious. Now. Over the next one here’s what pages will look like here’s what it looks like now I updated it.
Now you slide so you see the difference where all the slides have different. Places where they just started but now depending on what type of video it is.
If it’s one of our view casts or if I did the video alone or shared to the video together or if it’s Pa casters depending on what it is it gets a particular slide in fact.
Yeah I shot this I have my cursor on the on the one in the upper right hand corner because that one of the operating corner has a slide Thanks for the testimonial slide so balance there so I have to redo this picture so.
You can see the more your page looks like your website the more you can tie your BRAMs together the more they will say yes I’m in the right place by the way would you go describe subscribe ours yours at the address You Tube dot com and slash you off and if you get a scribe and get notification Yeah you’ll know you’ll know whatever we put up a new video.
Now I want to talk about paid sites for holding on to your videos video is one there are several others Youtube is open you can make your videos Private But at the hassle because then you gotta send everybody right u r L’s I think there’s a hassle but otherwise they’re open and most of our content we’ve got a lot of content out for free but videos like this.
We put into our right because in session for our group coaching program and for our private coaches etching session and we put it in inside the Neo So the only people that see it are the people that we give the password to our video account so they can go in and look at what’s really cool about those sites they can’t be watched without your permission and it can’t be downloaded your content is protected so if like us you have we have a program called company marketing plan dot com where we have a private you know coaching plan and programs we put all of that is in there it’s days prior for those people that invest with you on your on your program by the way if you want to that we have a coupon will get you 25 percent off.
Titles Now does the do the title going with the wind let you know that it is it’s a video about a story that takes place during the Civil War It’s a love story takes place during the Civil War that tell you that The Godfather Well does that tell you that it’s a story about a man whose kids have so many children and they all wanted him to be the godfather of the children.
Doesn’t say that does it no Black Panther well. That’s really cool you know. The Wizard of Oz Do we all know that that has to do with somebody who’s really good at filing the Ozi relevant Lewsey you know it doesn’t.
You want your titles talk to your Harriet to your target I’m one for fun titles on our on our Web blogs blogs our video I life I’m tied off I kind of like I like fun with it and sharing his looks and he smiles and yeah that is really bad image you get mix and we’re a c.e.o..
And I use is a sub and I think that it’s kind of how we run our deal. Gotta know how to promote your videos. Social media there are tons of ways you can promote and.
Know what they’re cut you know let your audience know it’s coming up if you’re doing a video that’s going to be an event like our boot camp that’s going to come up we do videos and say boot camps coming up in March you want to come here to join to learn and word but you’re you’re going to put your marketing plan together in 3 days and 3 hours a day come either March 11th 13 or 25 to 7 a quick video with those out of social media and then and then if they go to plan or marketing dot com and you get to go.
Images short video you can you could video and you noticed how many times you watch something on television where the camera is him being in on a still photograph to give you the image that it’s moving and it’s a moving picture you can do that too.
And remind your audience before you live when we’re going to do our Facebook lives or any of our lives if it has to do with we’re going to be speaking somewhere we always post hey tune in in 10 minutes we’re gonna do a lot of really fun live the marketing is that.
Simple it’s either promote which going you’re going to that you’re you’re investing your time going to create your videos let the people know they’re coming watch the chat you’ll notice Sharon is is looking off to the right when we do this we have 2 computers Sharon is Sharon’s laptop or my laptop and that she was mine.
Is also logged in and she’s reading the chat over there when either of us does a. Weapon are alone we have to watch the chat to. You do you want to watch it make sure nothing inappropriate is there.
You are you do get to communicate with those that are in on the video watching it. Well one of the things that it’s inappropriate if you’re doing a weapon are something when people.
Spam your videos and they start coming in and just posting all of their own context and selling it going to be able to to watch that sort of thing on your videos.
Not that that ever happens. It’s decided that if you’re going to share your screen our screen we share our screen because that’s where all the notes are we also use our scream as notes for us we know what we’re going to talk about and if you can use free.
By the way if you’re not sure what to talk about on your videos in your own find out that you see how we’re doing it we squeak click decided dance and a share Ok so now we’re going to talk about sharing your video how long you’re going to do it we have some videos.
Backed for those that came in from score score this is a square video you’re going to get a link to get to watch a replay of this now half of them just put out there and I guess I don’t assume that.
They’re do that because sometimes the technology that for that we record doesn’t work so we never count on the replay it’s always nice when it happens but it doesn’t always work so no need to ask you’re going to do it if you’re not sure that.
And know if you’re an offer republics. If someone saw this they saw this video oh they’re going to they were your marketing Advisor dot com and you’re working advisor we put all of our videos are coming up all of our owners.
If they can’t make it and they just asked for a refund Well no always do that. I’m live you know. 27 people decided to be here Neal I believe you’ve them give them the benefit of it I.
Know that an equipment man you know so I have to I put it back in here I’m not sure that we have we have several different ways of taking video you’re looking at you’re looking through one it’s just one of the bigger way they can see every.
Little. Havoc here is your laptop as one built in the you know the top of. Your phone’s got one but we also have a couple of other video cameras that are not expensive I think the most expensive ones like to $300.00.
But it’s a it’s a really awesome jammer pre-fab. My gosh we just that i Pad day so we can play with them a little bit practice before you you know shoot video that you’re going to go out on.
Every. Other year we video our small business bring to boot camp we have a videographer in in Sedona that we love working with. And we haven’t come out video the entire thing.
And we do it every couple of years because when we update our boot camps a lot if you went to one of our boot camps 2 years ago 3 years ago you feel like you’re in a completely new event now but.
Sometimes on those camps and other events where we don’t. Have him come out and do it we might video our own stuff since the camera do it we were just interviewed on a radio station up in Flagstaff last week and just because I brought my video camera and I interviewed the interview from our you know and I said all you see on the video is us and it’s not a great video but it caught the content.
And I knew you know I was I knew how to use the camera with no. Target. But we only have a split 2nd I know that was a little late so we were like on a time deadline yes I had to kind of set it out but I knew how to use it well enough Ok point general direction hit and we’re started so know how do your quick play with it know the different filters or for your filter person I’m really not know how it picks up if you’re shooting in the sun we’re behind Sharon right now know how effects of sun versus you know where the person’s going to be sitting so you do have a question that’s exactly the question what’s the best camera What’s your what’s your favorite you know what the best camera is the one you’ve got with that’s like what’s your favorite camera.
Pam She has a new start Ok. You know Pam.
Let’s have a quick chat give me a call 187314265 Give me a call at some point and we can chat about not right now not right now.
Because I want to get a little information from you sometimes and how I want to get an idea of how experienced you are with cameras. If I’m going to look for a video camera I am I’m not a point and shoot camera guy I’ve got this really cool s.l.r. lens and I’ve got a lot of glass.
So my answer might be different if you’re if you’re really experienced photographer compared to what you need. And how are you going to use it that comes into play as well the picture you see on your screen if you’re going to be a part of the room like Sharon was an apple in front of in that event.
It’s kind of different you don’t really want to put that have somebody hold your phone and then you start getting a tripod Ahonen So there’s a lot more to it than that.
So give me a call him really you know do you have a sense I know what she’s doing do you have a favorite one for product photographs that are going to go on a website.
I used to be an icon snob and icon still makes a wonderful product I like the Canon. Now I can an s.l.r. see if you get above their point you know you know if you get above the rebels and you don’t have to go to that you know it’s and highest but they they’ve got a series that are in the middle I think I’m in 70 series they started with 30 you know it’s 40 I think I’m 70 and they’re up to 90 you know as far as I’m on a lumber but there’s a there’s an awful lot of room here in Cannes and the 60 Yeah 50 of this is that the d.c. I don’t know that’s what you thought of as you guys know if you go yeah it’s a longer conversation and most people on this just don’t care about as far as how to let’s have a good conversation about Iraq you’ve got about.
But that’s not that you know. I I could talk you know we can do everything we do all day Lou I know I was up camera top are there’s a myth that it’s hard to do unless you have all this other stuff now if you saw our studio.
We have quite a bit of the stuff we have like video lights we do you know we have some cool stuff but you don’t need that we just knew that we’re going to be doing an awful lot of video last March when coded hit and we started looking at Ok How are you know we got our business we knew we were going to be in this room a lot and we’ve been in this room a lot a lot that we did in this room more in the last year than we had in the in the 4 and a half years we had on the house before that.
So but you don’t need all of this in fact this is a really cool little setup I this is a still I took this photo there was a guy being interviewed on c.n.n. about this very topic how do you get set up for videos and I don’t like the guy saw I’m not going to tell you who it is but I really like the video and you can see he’s using the laptop camera and this is to be on c.n.n. and he added a little extra light.
Some people like those ring lights Here’s a hint if you like as ring lights don’t have one yet Wal-Mart is about a 3rd of the cost of the ones that they promote Facebook just.
I saw on the a little 3 inch one that was being promoted like $90.00 on line that’s just a rip off. Fact I can show you are in a bit so that has a little extra light he has a stand raised his his camera because we don’t you don’t want them shooting up at you you know looking up your nostril and they don’t you know really want them looking down but our camera is out rough my eye like that just a little bit of Sharon’s I am sitting on till.
I’m or tickle challenge and he’s using Oh he’s not using his laptop which is good don’t use if you can use an external mike that move that Mike is got is like 30 bucks if you’re willing to bet it just put it in the us before right or if you’re willing to invest a little bit more this is the snowball fight it plugs in with a u.s.b. into your lap top we love these are about 40 something dollars there on the direction of these if everything broke down or God maybe another Mike this Mike is always here ready if we’re on the road and shooting videos and doing our stuff on the road this is the microphone with this it’s called the.
Snowball they have various colors of tissue Carol. It’s we should we should we did most of our podcasts we did about how whom without half with these some anyway so this whole set up he’s got about $40.00 now he does have an extra television light you don’t need that probably you really probably don’t.
In fact when you do you know. There you go there’s your that Israelis are going to start swinging around the room and just do that. However the number 8 way to make your videos get better how do you get to Carnegie Hall practice you know the old joke comes in how I got my control really I did a video a day for a year honestly yeah.
In various topics various lengths mostly Jake’s great chair yet most of it it was before live because that was probably 6 years ago 6 or 7 years ago tell us.
So little for my so I was mostly doing screen share you know we just we just redid our boot camps. They are normally and when coded stops we will do our boot camps will be 3 days and 2 and a half full days and we do them in 3 cities you know we do last Angelus inexpensive down and in 3 different weekends.
We don’t like sitting in front of a zoom camera for hours probably don’t either you know either we’ve we’ve practiced that we’ve spoken at events where we were here and watching we watched the event we’re going to speak at the event and we watched.
So we made adjustments in our boot camp is now 3 days 3 hours a day 9 to noon Pacific Time and we have to practice it because we’re taking 2 and a half days tweaking it to night hours total So in December January we did a couple of sessions for some clients and a few other folks where we said look come sit let us educate you for free and we have to practice with you things and we went through our presentation but instead of 3 hours it was about 3 and a half each time because we were taking notes and looking at 5 very good that didn’t work or that’s it and then we practiced it so that when we do it in March it’s going to be pretty tight you know we know the time we invest we know how to get you out on time we were good at that.
But we could have done it if we didn’t practice it so even though we have we plugged. Hundreds and hundreds and hundreds of hours from a camera we still know that practicing does pay off so.
Yes we don’t practice hardware than ours all the time but if we haven’t done a particular weapon on a while we will go through the slides and and check those out sound is important.
Did you know that I could actually talk at this level and you can hear me really well because we have a really cool mixer and I and we’ve played and we’re inside and we have all sorts of baffling around our microphones and in this room we had baffling on the ceiling.
If we were to go outside we would have to switch to my you know the level of mikes that are here because there are so much sound outside even even if you walked in your backyard and we’re going to shoot a video there.
Burns your plane there’s just there’s no choice sometimes in fact for boot camp this will be the case what you see in your picture I have a sweatshirt. This sweatshirt goes under my microphone.
So that I can get a little more animated and it still picks up the sound you know it still baffles the sound a little so how you are setting up where you’re putting your microphones makes a difference if you’re Schiff you’re shooting with out your phone or if you’re shooting with your phone you might want to set it on silent and all the other notifications off because that depending on the phone it might let you know that you have a notification right in the middle of a Facebook live and that’s and that’s it all of you know what it all you know you.
So if you’re staying inside. We used to try closing the door to our studio which is over there and then the cats would sit on the outside and howl.
And right now I know that there’s one cat behind the baffling over there and they’re quiet and we turn off the appliances and T.V.’s so sound does make a difference.
We know right away if our mikes we have had cats that walked over our mixer so I still check the mixing levels to make sure they’re in the right place because I can see the mixer from here and if we talk too loud.
Bang I see the lights go off IOW we’re we’re mixed poorly now you don’t need a mixer to do that we shoot you the picture laptop your laptop is probably just wonderful I just entertain the thought of it are going to hold your camera you saw me shoot Sharon with with my phone I was holding it if that I knew that would be about 20 seconds 30 seconds if it’s going to be longer a tripod.
Suggest you get a tripod and my tripod isn’t too near because we just use it for my birthday a few years ago sharing I mean it’s really awesome tripod.
Had a Little Help from it. Which was in here. Makes a difference put your camera that makes sure that it works though with your with whatever your device is there are some tripods that will hold a smart device Yeah there are some that are made work with an s.l.r. so make sure that you have a tripod that will work with your device or I’m just going to.
Wire somewhere this is our ring why. Is a little device here it would hold up.
In the ring what By the way this is a half inch reply was only about $30.00 So if you’re if they’re charging you a whole lot more than that you’re getting you’re getting hosed.
Lighting you know like. Our links pretty good here today. We have a we have lights all over this room and it various times of the day we need different lights.
If it’s where we are right now we’re using what external light but to our right we have a window that has an opaque screen it’s an apparent white screen so we get really nice fuzzy light this way and if it gets too light we open the door so that it blocks some of that infection area open that see what happens when we let too much light in and now we close it makes difference.
You want your lights above you and out roughly 45 degree angle if your lips from behind you get what’s in the top of the top photo you know and I don’t want that you’ve got around a zoom when you’re on a 0 call and you see like 20 people you can tell ones that wow they’re just in their kitchen.
Ok to be in a kitchen nothing horrible but you can be better you know that the trick is in fact our our coach looked at us and said Ok.
Are you passing $100000.00 test and the the key is do they look at you and say wow that’s that’s more than $100000.00 you know there aren’t a they’re making less than a 100000 and if you look at those 3 photos on your screen which one passes 100000 dollars yes.
Yes I want to hold on. And by the way. The light bulbs make a difference to us in our lighting up there we’re using We’re not using incandescent bulbs they’re really no yeah they’re only deal they’re like the balls which cast a really nice light if you have a.
Ceiling fan above you like we are lighting up there we have t.v. lights over there that we can use a various times we have white we have gold but up there is our favorite it’s in the ceiling lamp or a 45 degree front angle from it and it works really well but we put in the l.c.d. lights instead because they’re they’re whiter and they’re friendlier.
Video it’s a much it’s a much it’s a like a flat white light compared to that yellowish tone that comes from the incandescents and it does make a difference.
Now by the way this is all I dream of I really want this. It’s only a lot outside the holy a lot like a real lot and no place for you know there’s no place for this not to be would be so washed out.
We could wash ourselves out if we turned all the all lights and here we wash out completely so I can’t have that now are a number 10 on this your background important there’s a lot of cool zoom stuff out there but.
Why are you making people of your background and what you what if when you’re speaking in the box we want them paying attention to you not in what you have to say what is that in the background is that the is that the Starship Enterprise and in which is that the kirk enterprise or is that the you know the the new generation which one is that it’s no we don’t want to do that you know oh that’s a beautiful you know it’s a beautiful cathedral I wonder is that is that you know which surely isn’t.
About what God is and was you know oh that’s a really cool backdrop. Let him focus on you because you’re the star in your video. We like playing the more plain the better in fact that the one that’s in the lower left that’s only there we were at an event where every speaker had to have that graph backdrop so for that we switched this out to a green the green screen that green coffee and we put that drop that in the bats even that’s a little busy that’s like a little busy for us you want it muted you want plain.
Black you know laughter us like the color. And he says be careful what we wear you know if I were I don’t know scrub a black long sleeve shirt in all you’d see is my head that would what So I.
Ask Ok backdrop if this is. This is. If you’re if you don’t like how you what happens to your video if you think you’re going to be embarrassed this is by one of the only videos we’re going to play.
You could never be as embarrassed as this guy who is on live British broadcasting and here’s where he is but let me give that give you the backdrop this is Prieto bit but he was broadcasting from his bedroom.
Those books that you see over his left shoulder those are on a bed so that is a desk it’s not a table that’s his bed and this would barely be fine except as his 5 year old in the video while he’s on camera walks in on polarity ensues and it doesn’t matter what they’re saying words are not important words don’t matter so we’re not going to play the volume here he they’re talking about some economic thing in the kid walks in I’m going to go say hi to dad.
He’s trying to get the kid to leave and oh look. Let’s flip back to the camera said that the producer here comes the baby and mom Kramer’s in to try and get them out so see what happens the bed to the bus and off the bed.
If you think you’re ever going to be a barrister on camera you could not be more embarrassed than live a British broadcasting they interviewed that that this family the next day they were all very good sports about it as you know we have kids what are you going to do.
The b.b.c. there’s. Your backdrops do make a difference you might want to set it up so your camera fuzzes the background that’s awesome if you have a living room or something that.
You know the farther you are from the. The far the camera is from the backdrop usually the better that will be 5 yeah. This is the system that we use behind us has a black a green and white it is portable ours hasn’t portable in forever.
The only portable one from. Get here we’ve never remember now it’s never brought with us one never portable doubt. It’s a pretty permanent one and in fact on our You Tube channel if you want to see how quickly you can switch the colors out there’s a video on our You Tube channel it’s only a mother so all where I think I can switch the colors out in about a minute and a half 2 minutes so if you want to see that it’s our usual channel by the way while you’re there hits is dry.
And you can but this is this is you know here you’re numbers. This is one of our set ups we used to set up this way this is our old set up Sharon and I are now no longer on both sides of that table because we approved Our So now we are over here yeah and that we no longer have the banner because again our coach said really that $100000.00 earning anything you have a better they’re all.
You know coaches have coaches we have Coach we’re business coaches we have urges and you can see our ceiling is up there and you see some of our t.v. lights.
And yes before you ask that is a neon Boston Red Sox logo Yes it is one of the best gifts they ever got it exactly. I can’t have it on what we do video because there’s there’s a certain amount of color in there and you know I think there’s red in there and it just sort of reds us out so.
Every one of your videos comes with a short description it’s on your You Tube You know you have 5000 characters in the description you begin with who you are and your u.r.l. and you always make your u.r.l. this is the only place will ever tell you to do this you need the h.d. T.V.’s dot Ford’s last words last night and we’re ones that will always tell you know if you’re going to give your website on a video our Web site is w w w you’re bored already.
You Off creative dot com our Web site is you operate a dot com except in You Tube except and you do and you have to add a g.p.s. or the A.T.V.’s depending on what your site is but otherwise you too will not make it a clickable link yes that tip alone.
Was worth your entire time here you don’t even know that. And make sure that you are also at the bottom of your youtube video that when it’s up there there’s at the when you scroll all the way down there are some words I think it says more or there’s more it’s in blue and it says more info as I click on that and it’ll drop down and you can ask at all your tags and tagging is a whole tag along all the whole logging Just make sure that you are tagging properly for example are tags always have our names our company name and then we have about 20 different other tags that we put in with a.
Smile read. Exhale you know. Show. And tell much to do with the ads always always always tell them a few at the end don’t want them just Ok that was nice and move on to the next video yeah.
At the end of our our Facebook lives we’re going to speak somewhere. Remember So this send us an email here it is or message us or we’ll tell them how this is how you get your free ticket or it’s make sure you come early and if you text us my fears my phone number I’ll get you in the door Your name of the on the list and we tell them what to do next if they’re going to convert to leave for free.
So somebody gives them a call to action that’s what they want the end all good ideas have a call to action of the end all good blogs have a call to action at the end and the marketing actually will always call email test blank so that would you like these pals call today 187-5465 that’s 18754265 are those cards with bands and if you call them in the next hour you don’t offer you advice crusher.
You have all of that. Somebody just said what was Any 17546500 you made it up I’m going to go that’s our number just you know have to bother we’re one of those though we see a number of television what is it do you call it or they give a website we always look there’s a movie out.
And it’s one of the reasons I have beautifully handwritten cards dot com or something like that because they refer to it and the movie company had bought it so I bought it and I said to order now box power comes.
In a dish for self multiple times you don’t know who’s going to share the video. Someone may see it that is not already part of your tribe Yep and you want them to know who you are yeah what silly yeah it is.
Different times different days about very few of our videos we can’t control the times we’re driving in l.a. while we get to the borders when we get to the border and because we have to leave x. amount morning to get there by you know x. clock in the afternoon but other videos if we’re going to post them we look at the.
Details as analytics that’s it all of our social media sites they tell us when we’re going to have a big Assadi and we have a private political group and because we own it we’re the only one that can to post anything business like in there and I know that if I want the audience to see it.
I post there’s a about 4 o’clock for 4 months and months that’s been the busiest hour of the entire week on that page I don’t know why 2500 members of the group.
It’s it’s animal behavior that’s when they tend to show up so if I’m going to post something business wise 4 pm on Thursday and then the 2nd you know 2nd time I would do it is Saturday like in the afternoon those are the 2 biggest So it makes a difference to look at the analytics on your website look at the analytics on on all of your out of the other videos will tell you when they’re good watch.
Number 15 because you’re 40 but you get 15 include bonus stuff so the bonus is the bonus the bonus is the bonus. Met very matter it’s the bonus of them all right what videos can you shoot a training video for when you’re courses.
We’ve shot a lot of videos that talk about. Some marketing topic and we’ll say Hey if you’d like more go to company marketing plan dot com and you can try out our company marketplace.
But will give information that directs people there. Same kind of thing if you have a free something we have a video on one of our pages that all it does explain why is there with you know a 30 day or 60 day money back guarantee we shot a video about that we could have just put the words out some people like video Exactly so we shot a video why do we have this kind of.
That there’s thing we’re there explain airline products they’re doing it is going for I’m going to go past it. You could have an expertise on a subject this isn’t selling this is just talk about your expertise it might still be and there should be a call back to the end right from your information right then you can sell them someplace else yeah just like how many of you figured out that we’re going to give you something free at the end.
Call the action review you know free something we’re to give your free video we’re going to create that video with you can’t wait some of you have probably already gone through your e-mail and sent us an e-mail so I want to be one of you cast I’ll bet at least one or 2 of you are done that good job I thought you.
Were out of action. So. We do but he knows constantly about something that we’re good at. It’s it’s how I got used to be on video most of those videos that I did not year were how to do something how to where I was Screen Sharing Here’s how to but Sharon why if I’m just doing all that giving away all the free information what’s the point.
Moen The point is they get to know you right there’s there isn’t. There is no way for most of us I suppose if you’re a trained actor that’s not me there for most of us there’s no way for your personality not to shine through when your doing those videos and so your ideal client gets to know you why would I buy from you versus Jane Doe next door.
If you’re if you give me that much stuff for free what is it that you’re keep in your back pocket for when I pay you a vacuum for that little hope you don’t actually pay them so I have a question that I talk about this but earlier today during this weather are Was it this morning I think it was this it was this morning Ok cuz could you tell I did I only got playing this video yes wow.
It’s Friday video talking about a video we were going to do later that we had done before this is this is about the 6th or 7th time we’ve been on Kember this week.
So here’s what this video as we were we were heading on our way too late ah we’re so we’re going to risk being out and about we’re driving up there as you can tell in my shirt I can’t dress to be on jammer.
That’s my I’m on vacation shirt but for about 1015 miles we saw the sign that said fresh jerk against the well that’s going to be a video that we have a blog here he pulled over went in there and we shot this video here’s what I want you to see this is this is the whole reason you’re watching this video.
If you’re not sure how you look on camera or you’re you’re not sure what to say it’s Ok to have No it’s at the very beginning I was almost certain I was not going to hear that cat house so I was almost certain that I was not going to be will remember the name of the place when Sharon hit record.
So you’re going to see me pull out the card out of my pocket if you’re going to see me read it and put it back if I didn’t tell you you wouldn’t notice or care or care.
So if you need notes this is us giving you permission to have notes when you’re on camera even when you watch a lot of reporters you will see them sometimes look down at their their device because they’ve got their notes on their device and I know I have to hit these points on the Live Well you have pieces of paper right then you have to love that pieces of a so we’re given your permission we want to make it easy as possible to make your videos better and here’s one so that that’s really the only reason we’re going to see this really silly video.
An argument right now here is the thing there I thought Ok so you saw we bought the card I put it back Jan going to spin around. Ok that’s where that is where a well you don’t really need to hear it at a point the whole point of the video is to see you doing it around exactly what you see you pop in and product reviews if you’re in a book you have a product you have somebody who can do the skin who does the skin care.
The James Dean and somebody says Wow that’s really this is really cool stuff. Get him to give you a bit quick video here tell me why you really liked this product you know why did you really like this product Well I really like this probably because it does this it makes my pores all go away something I do now so product reviews are great we have a lot of product reviews every time we ask for an.
Interview you can be interviewed on talk org You can interview other people I was on the trade show floor for the promotional products o.c.a. ssion and I shot all of these in a bat out.
2 hours all I did was go from booth to booth and all of the different companies that made stuff were all willing to shoot. And no Brando none of them asked to sign a release.
If it was really really awesome. What fun is that you are going to do it and some of the folks at not me and they grab somebody. Or better at it more better wow.
Testimonial shoot a testimonial percent did somebody do some good for you but a test of what you have to put a testimony on your social media and and and share it your You Tube channel you know what I need you Channel put on your social media tag them you know it’s nice to get them from your clients but it’s always good to get in as well yes word of mouth the best marketing that’s why we know we on word of marketing dot com because it is the Murray best buying decisions are going to be made in testimonials quite often so get them for your business and give them for others let’s see if this works and.
My head. Just pops of it. But you know.
Ok so we think we have an audio we have a weird tweet Well that’s moving on. Jay’s knowledge exorcism really awesome things about us and you know we can play this one but you can’t hear what he says to go along with dom or bomb or.
You can use a cheat sheet we hold this sometimes in front of our camera and let people read it one of the reasons they might be tentative to give a testimonial that they’re afraid they’re going to get your name.
Or they’re afraid they’re going to forget your company or they’re going to look silly So here we remind them a smile we put our name and we put our company.
Free webinars Oh dear Huh So the member does not who ever would do that by the way if you happen to invest money today would score succumb to this weapon are there is a Web site at the bottom where if you’d like to come to all of our of their web ars that aren’t or whether ours they’re all free they’re all your marketing Advisor dot com So now we’re doing is take the investor the give to them and help score which is a good thing there they need the cash they need to you know they but I hear about more small businesses like you that we don’t get paid as you can you tell by the quality of video.
But webinars help you do an awful lot of cool stuff we do at least a dozen free webinars every month. It’s one more thing and one last little tip.
Your videos on You Tube channel allow you to upload title slide we would suggest you do that. All of our web and ours have a title so ever cheerily 90 something percent of our videos are always going to have titles like they’re on You Tube on You Tube there are couple that don’t.
Their rule right now for us is I’m not sure you keep the video we did we did a practice elevator speech for one of our coaches and it was posted on You Tube so that she could watch and I looked at as an Ok I’ll leave it there for a little while I’m still unsure because I know we’re both in you know go go watch and let me know if you think it should be there and we’re all in maroon sweatshirts and I.
Live from New York we’ve talked about lives a lot already. Everyone every block and every platform promotes them more than most posts you’ve been glued it’s so there you can go live on You Tube as well and and you can shoot your videos you can actually shoot them on youtube at the her.
Upper right 3rd of the page there’s a place where you can click it you can either upload which most of you know you know if you’re if you have a huge agenda or there’s a another box under that where you can go live and it turns on the camera on your laptop nice to be a hangout a Google Hangout now it’s up it’s a You Tube life yep everyone of your Web and our every one of your websites.
Gets more search engine optimization points and if you’re if that term is weird to you we do a whole web unarmed search engine optimization. If you have videos on your website you get more points there was more people will find you because doing video you’ve probably figured out a little harder than not doing video.
It’s why on our page we have a 30 something 2nd video that just says hey here we are this is us you’re in the right place thanks for being here.
And that page that went to shot by this is this is what it looks like. And ours is 37 seconds your should be about 30 but ours is 37 because both of us are talking it and there’s that graph between when we talk and that one is that out of my so I think you’re right that most of the contests.
We love contests this is this is one of our favorite one you know you can while I talk about this just to play because they’re probably not. We’re opposed to Reka and we’re shooting a web in our series that starred Brian Tracy and we were one of the experts and we got to the hotel and can figure out how to turn on the shower so we had to go to the front desk and say how does the shower turn on that it’s called so we shot this video talking about where we were showing the shower and we said All right so the 1st 5 people that get it right when this process and we had several 100 people comment and about 30 of them got it right we have the giving a prize to all 30 just because so here it is there’s the shower there’s a spigot that’s what turned it on and that’s about bottom but we couldn’t figure out how to get the water to go on top and I’m sure there’s a couple of you watching this that are screaming the answer out.
Yeah we know how but there was no sign no they are so there were other people in our party that did have signs in their room but there was no sign or no they were guessing it sing with us yes thank you video here’s a bonus if somebody has a really good job do a video a thanks you know.
We’re we’re about to shoot a thank you video. In fact renew 2 of them Sharon was just named the small business person of the year for a little.
So we’re going to shoot a video where she’s going to thank the line of all for that and we were just chosen not the President’s Award winner for the North Valley Regional Chamber in Los Angeles so when the awards arrive.
We’re going to shoot a video showing off the award and and thanking the chamber so that they can promote their events and by the way they’ll promote us of same time because when we shoot a video thanking them you think they’re not going to put that on their Facebook page.
Very well so thank you videos are Important One more about us like this and these titles like it’s are way more important than I thought they were going to be.
This started sort of as a I think let’s see how it looks and are the look of our page is much much better now that I’ve started adding titles lives.
We will in fact share this for the very 1st time and this will be one of the things that we share that’s a really cool one so Dave’s got 15 ways make your videos more effective it was bonus material you got a dozen video topics and Sam has 10 yet ways to make your background better so all of this by the way you get that free opportunity so where do you have to send an email to your info if you off creative say you’re already on The View cast so I go there was a newbie questions and will create a free will if you’ve never been in a video we’re going to hold your hand walk you through it well not knowledge is likely we’re going to do it virtually because you’re of the other side of a camera and we’re here here that will do that can’t we do know it so got 3 questions were.
Directed to learn something new truck up in there if you learn something new just giving a thumbs up or something in a chat. And I think the thing that the other thing I was going to ask is the slide that I’ve just removed was just hey would you go like our huge huge and go but I couldn’t earlier so now I move on so what are next steps thanks for asking.
Your marketing budget. Are you budgeting for Time dollars Are you a member of a chamber a member of a networking group. Do you need a of video that goes on the front page of your website which you budget some some money to have a shot professionally even Tobit most photographers have figured out how to shoot videos and still most effectively without anyone getting getting within the social distance area.
If you have a budget you’re going to do end up doing more of your marketing because you’re not making a decision each time you have an opportunity to market your business we have x. amount of dollars that we have an hour on a light on him for sponsorships.
And we know we’re going to invest x. amount of dollars in sponsorships because that puts. Us in front of a crowd an audience of small business owners usually the Chamber of Commerce for us its target market and we know that if any of the chambers called us today and said Hey our sponsor dropped out for next month do you want it the answer is yes it’s already budgeted for we have a monthly budget and do we get to speak yeah what are you are you going to are you going to say something nice about Us a lot of speak to the audience yes our answer is always yes or.
Greater San Fernando Valley has a thirsty Thursday for $65.00 you get to be the only person speaks the entire audience yes I’d love to do that we did that yes sir day yes yesterday it has been a long week and we’re going to do it again in August just before our September bootcamps last night we talked about Arbet Kemp’s a little bit made several people in the sun if you look at.
So what are a good investment $65.00 Now after our referrals come from people who went to boot camp so yes. Jeff proficient at shooting video do it a lot even if you’re one of the leading some of because you’re just practicing shooting a lot practice a lot do a lot see how you look at different angles holding the phone or practice and have fun with it and know that you can always delete it.
Yourself on them. Do you know your process for making sales are you blocked on it we have several different funnels that help people get to know us and for example we have a Web site that sits out on the Internet it’s called this Web site under construction dot com When people find it that tend to be a duet site and we make no bones about it on that we say here’s a free tool to help you make your website better and we say we this is a here because we know if you’re putting a website together you might need coaching Here’s our number but that tools out there and we can introduce maybe it’s a sales funnel it’s a here’s some free information by the way please don’t give us a secret you know Please remember us do you know do you have a lot you do you have your processes do you know what they argued you sharp if you look at them.
And are you on social media it’s not the only marketing thing you should be doing but it’s kind that you cut out and now so get comfortable with with various platforms and we do a social media day every month if you go to your marketing advisor.
You can you’ll see all we do in the same day we do a basics and a more advanced class the after so the march calendar should be up this weekend it will be of this weekend.
If not it’s on my my to do now list because we’re getting toward March Yes And do you have a 1231 must you even taking notes today. If you’ve been to other webinars look at your notes from there and put together Ok what are the what are the 12 most important things I have to do right now to market my business why 12 not 10 because there’s 12 months of the year.
Lightbulb just went on most of the 3 is the next quarter yes you’re right and the one is what are you what are you doing like what’s next and it might be set my you Joe Good day if you don’t have one yet that would be a really good place to start.
If you need help on that we’re going to give you the website to go to and we’ll help you with out. No secret it’s been on most your side’s free marketing consolation dot com What will help you set it up we can do that very much.
So if any of these are challenging to go there and you convert you can virtually now come to our our Lucy booth and I’m looking at your screen that’s weird Well I was doing I think I was copying the chat because I don’t know when I lose some of the stuff that got us having a chat so.
We do it we have a company marking plan but if you’re not ready for that and you want to go to camp this is this is the coolest thing it’s 3 days.
It’s really strange March 11th 132-5227. There it’s going to be the same thing about I mean granted we go off track but the conversation is often different right but we have that the slides right our content is the same that what changes is who’s in the room and the conversations that happened right the conversations that happened today with with Leroy m. Pam and Brenda and Janine right it’s different than if we when we did this before and we recorded them before but the different people were there so different examples were given so the conversations are different the content is the same you know we’ve set it up so that we’re we’re far more interactive coaching alliance when people raise a hand for a question than just putting a chat.
If you’re a student of success if you read books blogs on Cas if you you know are looking at your sales marketing that are in the sick great thing you go to if you invest money in marketing advertising either online or offline and you want to know how to do it better.
I want to recap if you’re really motivated to make improvements and you’re marking yourself and what you’re going for small business then this for you and if you really want to increase your income then you can you can drop your email in the chat and we’ll send you the information or you go to plan your marketing dot com and you get all the information you can sign up there there’s a ton of videos there from on to boot camps before and will tell you how awesome it is so what you’re going to use now that you’ve been through this you can see our secret sauce in action how we set up the videos and see what you know how people say that and if you if you are a student of marketing you’ll notice that.
We use we have the rainbow of humanity. Lots of different ages different race different occupation. And that’s kind of the fun part about you can see how we use video in the real world you’ve heard a lot of theory here and a lot of How To Be You see how we’re doing it by the way if you also want to see how we set up or testimonials on our Facebook are seizing our website.
You offer a tip dot com You can see how we set up our testimonials age we do it in a really cool way you might want to to borrow how we do it do it on your page as well so there’s all the information we’ve got a whole bunch of restock if you have questions now’s a great time and you.
While you put your e-mail the chat. You can Unmutual. You allowed Brenda I was answering your question the shelf it all all do it by voice and said I was delighted it’s a lot to type actually.
That is why we like it when you have your own answer you. If I we’ve said this before right we do record I think we do record these these webinars we actually do the same thing with boot camp again we don’t count on the recording so the answer to your question will or replay be available for purchase.
Again we’re not counting on the recording so we don’t and we never promise it will be there and if we do record the bootcamp it will be and it’s to successful it will be in our private membership area so if you are interested in that then you can go to the company marketing plan dot com and you can see what that membership.
Package is. Gotcha Pam sure was saw the replay for 3000.
Or you can go to company marking comments like yeah look but. Probably best way to go. The questions to your typical fun. You’re having fun well I can see the chap from on the way over here I’m getting your email addresses so I’m confirming that I see that they put their email in there.
Pam had some issues getting audio. And Brenda understands up the membership area it was Did everyone have challenges value I’m 23 I step on a wire or something to check on meeting.
There Brenda had some issues but then she dialed in Oh Ok. Yeah oh that means we have bring this phone number now. By the way if you need really great promotional products it’s 817-371-1886 that Richard.
Just giving free part is why not. She says.
With a laugh. Well we have got honestly we have so much more fun we get to do these in front of human beings instead of a camera with a green and a red line or.
Were we able to be more networking in fact one of the things we’re doing our bootcamp as we make it so that are all the attendees can network easier because for us that’s half the fun.
There are definite you know I mean I mentioned this during a video talking about a video of an arc is there are challenges. You have to remember that you’re talking to 2 human beings on the other side of the camera.
We’re fortunate that there’s 2 of us to both chat most of the time so if you’re doing a solo you do have to remember some of the breathing and in watching and laughing and crying and getting notes on the other side.
That’s a that’s one of the challenges that will help you get better quicker you know picture that your ideal client you know that ideal client that has no idea you exist and someone shares your video you know make a video make account talk to those people talking to them so many other questions I know they would say that they were they had some challenges with.
The audience they had dial in and then a new ding on the phone and. Technology is grand We watch one of our couches in Forbes Riley and by the way if you’d like to meet her she does a Sunday afternoon practice your pitch or make your pitch more perfect college she’s she’s spectacular she’s sold a couple $1000000000.00 in h.s. And but we were she was speaking of a life of it yesterday on a platform that wasn’t hers she was a guest speaker at someone else’s event and I’m not going to mention that the platform they were using because it was her Rickly horrible for her.
But watching someone who has thousands upon thousands of hours in front of a camera and is one of the best. Presenters I’ve ever seen. Keep the most positive attitude when the entire possible whiling just didn’t work set up the show you this video and she’d show the video and then she had to reload her entire slide deck and it just it was horribly slow and there were help for her.
Yeah it showed us. This war more or less in the us stuff happens tech happens and and it is not really true people do not want to see that you’re perfect they want to see how you handle that imperfection and we know a little bit so we know we know the frustration and we know it her private coaching groups we know what’s going to get that and and but she was really professional who’s she was it was awesome to watch or you know and I could think it was like I have so glad that isn’t me because it’s just I don’t have to live through that about I was frustrated for her I know the league so they know that was a big big hand he said he likes the $365.00 video database going to be day one also and and if you’re going to put him somewhere make sure we know where they’re going so we can watch you be really cool yeah because whether that’s you know I will tell him just hear your voice.
I think I think he should be an evening d.j. f.m. you know Station music station Ok awesome. If there are no other questions what we’re going to read and are part of it.
Have you heard of 30 live now but if you need me to check it and get back to you Pam we can I don’t I don’t know 39 as or is which is we’re between the 2 of us whose Yeah literally we’ve heard of something you actually heard of on a group you’re in now haven’t heard of it.
But why don’t you find a middle group do you have to be under 30 to get into it because if so I don’t qualify for a couple of years.
Not not Ok no so young. Man now I’m in my new intelligence and you can tell me doggone it I am so looking up to where he is going thank you would be a great addition thank you.
You would be really great addition if we could put a cover over our pool so being like an Arizona rebel you’re really going to sure that’s what I’d like to do.
I can tell there are there are a bunch of videos on 30 live but I don’t know I don’t know what that is someone somewhere on camera and in a train.
Or a new let’s see if I can know. Maybe here. Earlier like the repeater you. Oh my gosh we have success you know so yes tell us because I was not successful in looking you know sort of like what I can’t.
But I hear myself talk. Yeah what’s happening is there’s a feedback loops Ok let me try this there’s no think there because I both audio can hear on the computer and I can only hear on the cellphone So it sounds like we’re going to have the same problem you’re right so what’s there to live it so it’s.
Life Coaching and it’s 30 days it’s. Basically we meet. A Pacific Standard Time a lab in eastern standard time every morning and it’s a very dynamic group of business owners and we have.
Cooking and then you know coach Damien and coach from coach. Certainly in the letters. That are in the group as well as all kinds of business people folks all over the world actually we have people from the u.k. South Africa coming in from South America.
And it’s a really dynamic seemed like you would guys would fit just really well into it and we will we will we’ll track it down and take a look we’re in.
We’re in a couple different asteroids. We’re in Ford’s coaching club you know group we have our own. Master my group for our clients were Izzy but I’ll check it.
Was done in hindsight so why don’t we get we’ve got the end I’m looking at time wise you’re still going to finish 9 minutes early for school to be before they book for 2 hours yes so thanks for being
So thanks for being here and remember: If everything happens for a reason, be the reason things happen!
We’ll see you next time.[Check out our future Free Marketing Webinars at www.YourMarketingAdvisor.com ]