Several years ago, we began to notice that the television show Modern Family was doing a bit of product placement. A Toyota Prius was driven by Jesse Tyler Ferguson’s character Mitchell [...]
I never gave much thought to competition, and always just assumed that it existed and was a part of life. In every marketing tactic I have sold, newspaper, direct mail, promotional products and [...]
Since I just received a survey, I thought this would be a good time to talk about Member Surveys. Before we talk about the 10 Tips, a bit of history is necessary. I receive dozens of emails every [...]
Entrepreneurs don’t often get reminders about why we all do what we do. We’re rather busy. It helps to be reminded. This weekend I got three phone calls which shine a light brightly on why our [...]
“Pretend I am starting at the beginning… What are the basic marketing tools I should use to promote my business and increase sales?” “I don’t think I’m very good at marketing. How do I get [...]
