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COMPETITION GIVES A SMALL TOWN FEELING IN A LARGE TOWN

I never gave much thought to competition, and always just assumed that it existed and was a part of life. In every marketing tactic I have sold, newspaper, direct mail, promotional products and [...]

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Entrepreneurial Freedom Reminder in 3 Phone Calls

Entrepreneurs don’t often get reminders about why we all do what we do. We’re rather busy. It helps to be reminded. This weekend I got three phone calls which shine a light brightly on why our [...]

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15 Basic Marketing Tools – Part 2

NOTE: Hear an audio version of this blog about the 15 Basic Marketing Tools on our radio show: The Marketing Checklist http://www.starworldwidenetworks.com/index.php/Audio/marketing_checklist#2 I [...]

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Using Snow to Explain Marketing Messages

“When it rains, it pours.” We’ve all heard this expression. It means that when things go wrong, it can be like a domino effect. It starts out with one thing and it just keeps on going: You have a [...]

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What are the Slang Terms for Increased Sales?

We all have plenty of slang terms which get used quite often. Some of them you will want to use forever, but others become quite dated. Ann-Marie Alcántara is a millennial in her 20s and wrote an [...]

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