How to budget for effective marketing

When we begin to work with a small business owner, building their sales as their business coaches, the first question we ask them is “What do you want your life to look like?” One of the main [...]

You Can Learn from Nike’s Demographic and Psychographic Marketing

Last year, Nike, the world’s top athletic apparel brand spent $3.58 Billion on advertising.  That is $113.52 a second. Much of their success can be attributed to a 30-year old 3 word slogan “Just [...]