SCORE WEBINAR: Social Media Basics, Including Clubhouse
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UPDATED on July 26, 2021: https://fccdl.in/W9vWuWYCMa
UNEDITED AUTOMATIC TRANSCRIPT FOR
THIS SOCIAL MEDIA WEBINAR
00:07
And we’re going to get started if you can hear and see Ok Do me a favor just try yes in the chaps I know that you’re around in and we’re doing we’re Ok.
00:20
Yes no maybe let’s get Hank paranoid and not type anything in there we go Thank you Monica Keith All right let us get started.
00:37
Today it’s clean so there. We’re going to do some of the basics of social media we’ve added a couple things about clubhouse because oddly enough clubhouse was nice enough to open it up to.
00:54
And writes this This Sunday so we’re going to talk about that a little bit. All right now what’s interesting though in the last year we’ve all noticed that social media has become way more important as we all pivoted our businesses social media for a lot of smaller businesses became really important because all of a sudden they couldn’t go to the meetings that they were able to go to what’s really wonderful for small businesses and we cover this slide in almost every one of our of ours is that as a small business owner your ability to pay what you’re doing is far greater than a really large company and to you that that is an advantage.
01:38
Most social media is being used not quite right by a lot of companies so. Let’s show you a few of the right ways to do it and today is the 10 is the 10 Cs because c. is an average grade and every one of you we try to make content today easily digestible from anyone whether you’re an advanced user or beginner you’re going to get different things from today and at the very least every one of you gets can get a half hour with Sharon and I when she’s sitting here.
02:16
Later on so you’re going to get any of any and all of your questions answered what we really want to do today is is make you put do this to your competitors where in this example you’re the cat as opposed to the dogs Here’s what state isn’t about everything we’re going to we’re going to teach you today to be able to yourself at the end you’re not going to say well gee that only works if I hire Sharon Hank to do it for me no you can do all of this yourself so make sure you’re taking notes if you have questions you can drop them into the chat will be fine all I’m leaving the chat open so I can see it normally we run to computers and it works really fine and well but.
02:59
Not so I have an open. Flow about us for those of you that are new to share and I were voted America’s number one team coach and business owners I was in 1917 now 27 to one competing on stage and I hear somebody is a new coach.
03:24
Pardon me while I knew. Who threw them up once. They’re with us by the way hi Jackie Hi Jillian welcome to 10.
03:48
Pardon it’s not running as smoothly as normally Sharon and I usually just you know. We’ve written 6 different books are what I want social media our 7th one is due on our 3 of wedding anniversary this July which I can’t wait for I spent most of this weekend doing a lot of work on that book it’s called Partners and everything we’ve been interviewed by James Miller Jack was a.b.c. Secret Millionaire in fact if you can keep it secret he’s writing the forward for our new book because he and his sister run their business together and he’s going to be doing a forward for a buxom show don’t tell anybody it’s a secret you’re the only people outside of Sharon and I know that now.
04:27
Also been interviewed by Kevin Harrington who was one of the original sharks on chart and state the goal is to so isn’t your stream to give you a lot of a lot of tactics in a lot of ways that you’re going that’s going to make your social media far more.
04:42
Effective in fact you’re going to get a half hour chair and I if you want to go through your social media and if we have time at the end I’ll open it up and if I can make it work I can log to Facebook and take a look at some of your profiles if you like.
04:59
A couple times a year we do our small business back to big gaps the next time is coming up in June we’ve been quoting a whole bunch of publications but I want to give you something free 1st in fact Monica got Monica we got to interview you last week this is really cool she she’s already.
05:17
Published. Awesome in fact that should go up it will go up either next week or the week after I have to see how many we have in queue ahead of your I Monica.
05:28
Thank you you’re very welcome we have changed our. Podcast to an all video format and that video format is set up so that we can interview you and you can use it as a digital asset if you’re if you have no idea what put on your social media all you have to do is share the link from this interview to your social media is over and over and over again as many times you want so that people can get an idea of what you do it’s real simple it’s hugely long it’s 7 minutes 21 seconds Monaco is a really difficult or you have a good time doing it.
06:08
Oh I had a great time doing it and you both may have been so comfortable I recommend everyone to go for it for your own benefit for your business as well as far.
06:19
You know the confidence that you’ll get to do a good interview it was great thank you so much you’re welcome and under you ready to go on someone else’s pod cast now do you think you could do that easily.
06:30
Yes one more confidence. The whole point of it is as we started this to help our clients but if we can know other people and other part out so now what you should do Mark is you look for other people with your pod cast I will be that have to do with.
06:49
Yes once this link is up you can hear it right and let them know yes yes so. You know I will go with that you know leverage this to get signed commit one bank is still not in fact I attended one of healing can walk shop on on this planet farm and from there you mentioned about the podcast and then I even might even before being worked on court order I had the means and already gone from my site to.
07:22
Check email in fact I’m going going back a site you can just send us an email if you want to be added Everybody just got it to send us and other info if you ask for it and all the information is there we.
07:36
Were doing our bootcamp in June June 24th I suspect it’s 3 hours a day we put your entire marketing plan together it’s free if you’d like to go we think of the lower left and what we’re hearing work you just put your email in the chat and say you want to go to bootcamp I’ll send you the information later on we set it up when we go through a bunch of mindset stuff and if you’re already doing your marking will tweak a lot of what you’re doing will give you a lot of tactics to make your marketing better and if you’re really motivated to make improvements in what you’re doing please come to be camp and what will do that for you so as we get ready to go to go on the social media.
08:20
Understand that this is just like any other marketing tactic social media gets is is. In the press a lot because it’s easy to talk about what happens there but as far as marketing goes just like direct mail or e-mail marketing or networking or any other way that you market your business this is just a tactic and in order to use it the best way you should have your target audience down pat for example if your audience are cat lovers then all you do is take a picture of one of our cats here movie and just pose that picture all the time that dental work can get you all sorts of comments and posts and likes and everything like that that every time I post a picture of him everyone seems to like it so everybody say are all your up you so let’s go through a couple of marketing basics that are going to help you.
09:18
We don’t create any marketing messages we don’t post anything on social media with knowing without knowing exactly who we’re creating it for I’m going to reference our pages a lot.
09:30
Where we’re we’re at you off creative every platform. That we’re on and it’s it’s very definite more talk about this and a few slides you can tell the difference between our personal pages in our business page what will cover that a little bit but if you are if your target audience are people who want to travel to Hawaii and Alaska Oh my gosh then Monica is going to post things that relate to her why in Alaska now she can also post things that deal with other travel just because it’s interesting but.
10:09
There’s no reason for her to post something about say the latest baseball scores because it it her our audience doesn’t come to her for that they come to her for marketing information or for travel information now there’s a couple of ways that you that you put this together.
10:28
Start thinking of your your favorite customers and you’re probably going to have 2 or 3 different categories here we’ve got 6 of them we call we call each of them Harriet they all have a different name the 1st one was named Harry.
10:44
Because it was a female avatar and I hate using your avatar so it’s a Harriet. That 1st avatar that 1st Harriet her job was that she was the right hand person of a guy that owned a company and there are several other descriptions descriptives about her 40 to 60 years old.
11:07
Self does it Nature is Christian though one was Jewish college educated average is 2 and a half kids and we mention this because as you can split up who your audiences are it helps you want 2 ways one when you’re posting something when you’re creating any marketing message.
11:29
You feel like you’re talking directly to that one person. And the other side of that coin is that when somebody asks who’s who you know who’s your best customer or how would I know who to talk to you know who to refer to you.
11:48
The better your description the easier it is for them to get a picture in their mind of who you want to talk to now if all of these women were walked into a car dealer they’re probably all looking for a different kind of car.
12:01
So how a car person you know car sales person talks to them is going to be different. Is there they’re probably looking for something different and you know the.
12:14
One of my favorite examples of this taking that theory and putting it into real practice. By the way this is not a new one for Panda Express this is this is the old one we have it we’ve already got a new hand express or seek as we went there last week but panda when you go to their store they say would you like a free entree the next time you’re here and if you go to their website and you fill out the form they’re going to ask for several bits of demographic information about you and they’re going to ask what you ordered was it how was the food and how was the service they’re gathering a picture of what their customers think of the restaurant and they’re doing it demographically.
12:59
But there are you know this slide but some of the other slides are are gathering of psychographic information what’s going on in your mind as far as how you’re ordering you know I should go back and add some of their slides to it but the better you can describe your client the easier it is to talk to them and the other half of the equation the psychographics.
13:25
People don’t buy for logical reasons they buy for Moshe once several years ago I was going to a chamber of commerce mixer I have been thinking of buying a particular Honda.
13:37
The mixer was right next to the Honda store and I walked in had some extra time the car I wanted was on the floor so what the heck I let the salesperson talk me you know walk me through it I knew I wanted to buy one it was going to be my next car wasn’t quite ready to buy but you know I was going to be ready real soon I had the price in mind that I was going to going to bargain for and he’s showing me the car I said so how much is this one and he gave me a price and I said I’ll take it.
14:08
Because he would give me he gave me a price that was a little bit below what I wanted to pay so he had to say I knew that you know this was going to go fast look cool was that your little car.
14:20
But he had satisfied all of the emotional side of it and then he just added the price part but he took away every every objective now I wouldn’t recommend it you just say I’ll take it one by your car but.
14:34
I saw it really no reason to haggle I knew the price that that they offered was worth it so what’s going on in your client’s mind on your screen is is our trade show that we know and.
14:50
We know because we did some research with our audience that. When we put it together people are going to think it was cute because we sent the mock ups to all of our different clients all of our different Harriet’s and they all said Hell yeah that would be really cute that would attract my attention we didn’t read know until we brought it out of the field that it really does work as a top of the funnel.
15:18
Divider for our clients people that get it they get that it’s Lucy from peanuts or psychiatric help 5 cent booth. More often than not they they kind of get us and we’re going to we’re going to have a really good conversation if they don’t get it they’re not in our audience and we’ve tested this out enough times.
15:39
I can even post a picture of this trade show because and judging by the response of our audience I know if I should really continue that conversation. One of one of my friends on Facebook I posted a picture and he posted I’m in love with that trench over.
16:01
Ok so I continued the conversation turned out he was starting a business. And ended up hiring us. So the trade shows worked on social media as well as it did in the field at a trade show so knowing who your customer is and being able to split it out is really important.
16:22
Everything that you’re going to post I want you to start thinking of them in terms of being sidewalk sometimes I mean everything you post it’s a sidewalk sign in marketing our goal is to get our prospects to raise their hand and say I would like more information if they say they want more information there are allowing you to start the sales process process.
16:50
We don’t want to jump right into sales then we’re and I’m going to look at the attendee list just for a sack. You know what I don’t think there are any realtors but I’m going to use realtors as as an example because my best friends in real estate tend to use social media this way.
17:17
Realtors instead of really talking about real estate tend to post just pictures of the stuff they’ve got for sale they’re not developing any sort of a relationship with their audience they just think oh I’ve got an open house I’m going to put it all over social media and you scroll through their pages and that’s all there is they’re not building any kind of interest by posting articles about houses or you know or houses in foreign countries and other states that are really pretty and just saying hey in this a really neat house they’re not developing an interest and they’re not getting their clue capturing their clients’ attention.
17:59
This side walk sign we saw in the while we were in London and it was we were thought oh we’re going to go in and we’re going to participate in the Big Bang Theory and then we saw the date were gone.
18:12
So we figured out. We did after waste the barkeeps time by going through all the details we didn’t have to raise our hand and walk in and say we want we want to sign up for it if we were and how we would have got it raised our head and say we’d like information about this we want to sign up for your contest.
18:32
The sidewalk sign a literal sidewalk sign gave us just enough information for us to decide if we wanted to continue that conversation so the things that you’re posting are designed to give your prospect anough information that they want to continue a conversation with you so start thinking so write down sidewalk Simonds what you everything you want to post that’s what you want to be about.
18:59
Your marketing. What you want to use your marketing to position yourself as a problem solver. If you can solve your area you know what her problem is what her challenges are you have a really good chance of getting her to raise her hand and say yeah I’m interested this is what your whole purpose on social media is going to do so let’s get to it.
19:24
So which are the correct platforms you get the these quite These are 2 questions we get all the time which one should I use and I have to be all of them.
19:37
Use the ones most appropriate and know you know however for there is an asterisk there so which platform be on kind of depends who is your audience and how much time you’re going to invest in social media.
19:52
How if you have to be on I’ll say that for another slight. If you are a b. to b. person you’re selling a service that is mostly the other business peer people like share not worse we’re small business coaches we talk to business owners we don’t talk to you know the consumer public we talk to the business public so we’re on Linked In all the time.
20:15
We also are on Facebook because it’s the largest one and if you if you only have time to be on one Facebook is a really good to be one to be on because it is the biggest.
20:27
As you can see on this chart depending on who you’re hearing it is you can picture which platforms are most important. There’s I think there’s a slide later on but I’ll listen to.
20:45
That. Study on the job.
20:52
Just. To start out there are.
21:04
No in the form of needed. Or do.
21:28
You mean. Thank you.
21:36
Thank you. Thank you must be doing well part of your job and ordered your yourself.
21:52
So I want. To. Thank you for all I there.
22:06
And. I want one.
22:29
Thank you. Thank you. Thank you or face somebody else’s unmediated but see if I can ask a minimalist here. He he or she thanks for your time anyway keep in mind the average amount of time that somebody has on any of these platforms various.
22:59
Interest in Linked In which is one of the b. to b. people spend the least amount of average time on. Social site Facebook which is far more social you know far more personal is a lot longer.
23:14
You should be able to do this in about 22 minutes. Your goal is to post something every day and on each platform you’re on and it can be the same thing.
23:26
But you’re also going to want to respond to the things that people type on your posts. Every night I do a question of the day on my personal profile and no matter what somebody answers I’m either I’m saying something usually it’s a thanks for thanks for the or good comment or something.
23:49
This is a social media the is the 1st word social meaning people interacting. So when somebody comments on one of your posts going through and making sure that they know that you post that you saw their post and you answer it helps develop that conversation which we’ll talk about in that.
24:17
But there isn’t what there there’s one I want to talk about specifically a line a ball doesn’t get a lot of press because it’s still small it’s about 6000000 users compared to you know billions on Facebook but this is for all the to be it’s all for small business owners so if you’re looking to be a big fish in a small pond I would suggest looking at a line of bull there are all a lot of groups in there that you can join you know if you use.
24:48
With say a. You know if he’s not as an example if there’s a group the talks about travel she should she should join the group the talks about travel because she has a much higher chance of being seen and comments the talk about their shared I have a group on there for couples and business together so line was really good.
25:10
I want to talk about clubhouse for a few slides because this is new it’s still in beta test. And until this Sunday you have to have an Apple product to get on you can now get on as an Android user if you’re in the United States.
25:31
It’s auditory there’s no typing posts there’s no adding pictures you’re on there and you’re speaking that’s the entire purpose of it my definition it’s kind of like talk radio where it’s you can start your own radio show.
25:51
And you can be on other radio shows very simply. The communication happens in rooms.
26:03
You can have get up to 6000 people in a room I think the largest room the chairman I have around 100 so. There’s a big delta there. These are virtual and none of the content is recorded.
26:18
That’s the official guideline I will tell you that they are recorded but for a very specific reason. If someone is abusive in there and they get reported they go back and check the audio.
26:36
I don’t know the length of time they keep it but I know that if nobody’s reported within 24 hours if they’re not going back but the content is recorded so be aware and know that it could be.
26:49
That it is going somewhere. You have a profile and the right side of your screen you get an example of Sharon’s profile if it was from a couple of weeks ago.
27:04
People will follow you and you can follow others kind of like a vase book you’ve got friends. You know you can be connected with somebody that way and on your business profile you can get you’ve got people that are fans of your page so either followers or following.
27:20
You can create a club which means that all of your followers when you open a room to talk. All of your followers will be will be like you know that hey Sharon has started a room and here’s what it’s about.
27:35
And if you happen to be on the platform I have to do is click and it brings you into the room. Now in the room you’ve got a Mercer person that’s running it is called a moderator.
27:47
They can they run the room they can bring you up to speak you can raise your hand there’s a little icon you click the icon it brings it to speak so that you can add to the conversation and there are listeners.
28:03
This is on your screen this is what a room looks like you can see the moderators are all indicated with the little green circle. A moderator can make you a moderator because you so you can help them around the room.
28:20
The downside to this platform is that there’s no way to message someone within the app you know on Facebook there’s a way to click your messenger and you can send them send private messages back and forth there’s no way to do that on clubhouse which is really frustrating.
28:39
So most people within their profile add a link to their Instagram or their Twitter profile Instagram way outnumbers to Twitter the Twitter ones. You can click a link in their platform and their profile and have it open.
28:57
So I I find that what I am on the platform when I’m in clubhouse. I use an i Pad It’s interesting it’s the only thing I use the i Pad for so I’ll be at my desk here I will have the platform the my i Pad open I’m in clubhouse but I have my screen on my computer I’ll have Instagram.
29:24
So that if I fear somebody say something cool in the room or want to be connected or I want to give them information I’d say they were in a real maze and they asked a question about marketing and I wanted to private message them and answer I would open Instagram open their pull their profile find their Instagram heading see it starts to get a little.
29:44
Confusing until you’ve done it several times and I can send them a message. Was this really me this is the have until clubhouse figures out a way to message within the platform Facebook kind of owns them because they own Instagram which means that Facebook through Instagram is getting access access to all of the data everybody in town called us because we’re all using Instagram as our way of communicating outside of compounds they have a very symbiotic relationship that at the moment is going to have to get solved by clubhouse I think if they want to succeed long term that’s going to be important they still consider themselves to be a beta testing.
30:31
There are a lot of numbers of who won who’s on it I have seen I’ve seen different numbers I’ve seen one that says that that 60 percent male users I’ve also seen numbers that say that 60 percent female so I’m not sure that we have the correct numbers yet.
30:53
If your target audience are small business owners it’s a really great platform to be on I think every every social media marketing person in the world is on that.
31:06
I think if you’re looking for a virtual assistant There’s seem to be thousands of them on it. It’s a wonderful way to have conversations with people you wouldn’t normally be able to have conversations where there was a room last week.
31:22
Where Michael Seltzer who runs Social Media Examiner So very popular social media magazine. Was an urban area will have a conversation about content and I would have been able to have that cause that conversation very easily with him it would have been a reach out through Facebook half questions and here through e-mail and our questions.
31:46
But we had a really extended you know cool extended conversation about how long should your content be on your blogs and videos and such and I was really happy to find out that that the longer content the better it is being seen on an s.c.m. point of view so I share that with you because he shared that with me so.
32:07
Clubhouse it is new I suggest you get on it if you need an invitation to be on it reach out to Sharon and I think we each have several invitations we can give you get a limited amount.
32:21
But reach out to us and we’ll connect your email in fact my email address is on there now if you want to an invitation reach out to us and we’ll get you one.
32:29
Also this is a social media Chichi pros and cons if you like that our e-mail address is on the screen just say you want to Chichi and you get that as well.
32:43
Number 2 really important make sure your profile is complete that means you have a photo of you. I would suggest you use the same photo across every platform that way when people go from platform to platform and seek you out.
33:02
They instantly recognize that I’m in the right place and they’ve got you. You need all of your content all your contact information. Phone number of you I email.
33:17
This is narrow where I get a hand that says but if I put my email address on there people are going to send me e-mails yes they are and the best way to use social media is to give people ways that they can reach out to you and connect if you can order your services.
33:37
Going back 89 years now. I was rather disturbed when a client reached out through Facebook and sent me a message hey we need more pens and can you reorder my my stuff and I was indignant I was like hey wait a minute said even now this is this is Facebook and I realized hey wait they’re trying to spend money with Mary really should just take the order and be quiet and Katrina’s a question.
34:07
On your personal profile remember the name of the name of the platform is Facebook so it should be your face. If you’re a small business owner I would strongly suggest you stood on your on your business page strongly suggest you still yours your face put your logo up in the in the header picture.
34:29
Primer. Be consistent use a photo no don’t use the logo because you’re not being a social in this and social media so that helps Katrina. This is these are 2 Facebook profiles that I got friend requests from.
34:48
I didn’t accept either of them because they’re not completed all these appeasers kind of ghost profiles also up at the top where you get a your cover photo don’t cut off your head.
35:03
This is yet another another one that I got and see Katrina Katrinka to make my point this person has a logo in there. There’s no smile there’s no reach out there’s no hit let’s get connected on that so yeah photo there the logo could have been at the top on the cover shot would have been really nice but there you go.
35:29
Being consistent How often do you post there’s an awful lot going on social media and every every minute every hour every day. I am continuously amazed that anything that any of us get seen.
35:46
The short answer is once a day on every platform that you’re on kind of simple and easy one when to post that’s kind of that’s kind of a trick we’ll talk about that in a 2nd.
36:00
The social media platforms. They give you some numbers. Your mileage may vary Twitter the posts the tweets are going so quickly that if you want to generate traction on Twitter you’re very much going to have to post all the time.
36:23
Facebook. Every day every darn day at least once a day our pages are set up we happen to use an app that. And we use it for a lot of our clients that.
36:39
We’re there we’re kind of their safety net we make sure something it’s ghosted every day so that if they don’t get around to it something is there to. Make sure they’re posting every day.
36:50
And let’s let’s play the game here. All of these platforms are free. And the reason they’re free is because you and I are what they’re selling they’re selling our eyeballs they’re telling their advertisers if you put your ad here we’re going to help you you know if you’re looking for a male business owner it is foodies.
37:14
That lives in this area that is you know they can describe me and if that matches what somebody wants to sell to me as a person I’m going to see their ads now let’s look at it from how we can help them help us if you would I are giving Facebook or any of the platforms if we’re giving them content they’re going to shore things our stuff to more people.
37:46
Let’s look at this is if it were a.b.c. c.b.s. or n.b.c. networks. They’re free but we have to watch out for the content is free we get to watch mom we get to watch you know whatever show you like you get to watch are free but there are apps you get to use Facebook and connect with all of your friends but there are ads.
38:11
The more that we post the more our content is going to be shown the more you post interesting things the more interaction you’re going to get with your friends and the more your thing your content is going to be shown there’s a theory that goes around from time to time it’s complete has it’s garbage.
38:40
Please post say hello on my profile the say only the same 25 people see my things every day well no that’s not how it works is all of a sudden 45 people will say hello and they’re on their profile.
38:53
Actually if you post interesting things you’ll get more you’ll get more interaction and your posts will be shown to a lot more people so that’s kind of why we have to be very consistent on our platforms.
39:06
What do you post here here’s 4 examples of things that I posted and this gave you there because the amount of interactions within a day these are from last November.
39:19
On the right as one of my late night Facebook or questions and then I posted a few other questions. I defer knowing that I was going to try and grab screen shots for this.
39:31
One of my favorites by the way you post that it’s Ok to evidence of that yes or no just post that you’ll get a lot of people giving their comments that that post had legs for the next 5 or 6 days those numbers went up and up and so that if you’re and if you don’t know what to post on social media send me a friend request go into once we’re friends you can go to my photos and you can grab something you know from from one of my one of my things my entire social media presence is set up so that our clients can bind stuff to so feel free do the same thing the only thing I do ask is that you don’t use my Ok I think smokers because I’ve been using up for 9 years and those hash tags are kind of keyed into to us but you could feel the question use it please go read it.
40:22
So we want to avoid confusion. There are personal profiles there are business pages. On your personal profile it is you on your business page of does your business is personality.
40:38
If you look at my personal profiles and I’m using Facebook here’s an example but its 1st share of this is the same all the way across all of the platforms if you read our personal profiles you’ll see a very different feel than our business page our business page has its own personality it’s our business is personality yes will show through but on our business pages it is 80 percent business and 20 percent personal whereas it’s the exact opposite on our personal profiles.
41:12
Personal profiles it’s almost all fun stuff that’s what it’s designed for. That a question always comes up well can I share information between the 2 yes. We only share from our 2nd I was caught this wrong.
41:33
If you share from your business page to your personal page if you’re going to put something business like on your personal profile then it’s Ok to share from your business page we don’t do it the other way around and one of the reasons that we do this is that on our business pages all the platforms give us a way to see who’s coming to our pages in general what time of day they where which host to interact the most.
42:03
You don’t get on your personal profiles but if I share something from my business page to my personal profile and people comment and react to it on my personal profile those numbers count on my business page.
42:18
So we share from we only shared one direction. If you share from your Web site let’s say you wrote a blog and you’re your sharing it it goes from your website your cheval and your personal profile your personal acts can make your business page and from your business page to your personal profile the whole goal is to get in go from your profiles your page here website that’s really what we want to do with social media is we want to get people off of social media to your Web site the challenge there is that the social media platforms don’t like that they want us to stay on the platform so that all of those eyeballs see more ads so we’re kind of playing a game with a valet.
43:09
What do you put up those top on your business your pages show your competence you know our our business pages are all about marketing one marketing tip after another.
43:23
And that’s where you want to share your expertise we have 8 or 9 different. Names that will just rotate you know the style is the same but won’t change the content and you can do that as well if you need a graphics program this one a free one online it’s called Kanva that allows you to create all of your own names and that’s kind of a fun one.
43:50
The clearer if you can make your audience smile all the better the one on the left I really happen to really like because it’s had a florist How mad is she have how many flowers do you have to buy We also like the one of the right which was at a bowling alley and inch dental implant company was sponsored the bowling alley so they brought them in the teeth are not there and looks like smiles that need implants I think that’s just really fun so being being clever is fun.
44:24
Couple of other posts the picture on the right we used when we were when we were leaving Los Angeles. We took we posted this sign on the days of our garage sale and then I took this picture and I posted on social media.
44:42
Rather than a garage sale people reacted to become buyer stuff we sold out our garage only took us 3 only took us 3 garage sales to sell out our garage it was wonderful.
44:53
On the left side we were we had our Lucy booth at a trade show and I’m always watching who’s walking past and the photographer from the Verde independent has the logo of the name thing on I said you need some pictures really is that Ok yeah to take whatever pictures you need and he spent 5 minutes moving us around the booth taking pictures and we ended up on the front page of the newspapers so that we took that front page of this paper and we turned it into posts all of our social media pages so we got into the newspaper and then we shared it as content all the time.
45:41
Again clever This was this is a billboard we put up in New York. Sure we did you know I don’t mind that Sharon is number 3 and I came in 5th that’s that’s Ok Any time Sharon comes ahead of me that that is totally fine for her to be in any competition where I am.
45:57
Contests these are fun to. Wait when you come to some of our other wear than ours while we run this video. We were in coastal Rica and.
46:11
It ended a really long day we got to the hotel couldn’t figure out turn on the shower. Somebody had to come from the hotel to show us how to turn on the shower and it really should be that complicated so we turned that into a video which we turned you know a contest every couple of 100 different people telling us answering the question how did we end up turning on the shower.
46:34
I could still run this now I could put this video up today and say Ok so how many people know what happened and you know so a good video that you create and good content that you create you can use it over and over there there’s no reason not to I have a have a whole folder on my on my desktop things I can post on social media I don’t no idea what I’m going to post that day Ok let’s look at the folder and yeah I know that some some stuff gets duplicated That’s all right the odds of one of your Facebook friends or any of your friends on a platform saying what you posted.
47:13
A year ago and remembering it comes along so keep track of the posts that you put up that get a lot of traction because the again it’s all about getting people to interact with your profile.
47:32
This is. In real life if you’re if you’re driving down and see no Ventura Boulevard and see the yoke is he cast to Florence and they have this literal an actual sidewalk sign we’ve been telling you that sidewalk signs are what you post.
47:48
If your name is and you see it on the sign you get a free Rose whom we thought we can do that so we started posting a a name if this is your name you just won a book and our next book is going to come out in July so soon as it comes out.
48:08
We’ll start running this again and I will say you get a free copy of the book by right after we’ve published it so we’ll start promoting that at the fact we might do it just like a take you know we might do that before you get a pre advanced copy that might be one of the ways we promote it.
48:30
Now the other side of this contest is that when you get a winner you put that person’s face the picture in another name and you say hey this person just more the buck so you get double the exposure for.
48:47
Your having conversations social media social don’t forget to put the social and social media whenever someone has a comment I go if you’re in and either like it hot I tend to not like it I tend to use the love because you get more you get more points for.
49:10
If it’s more than a like in other words it in just click like they clicked and held and that thing opens up and you have to click one of the other emergencies you get more points for that these people are spending more time to do it so I will tend to love whatever somebody posts on any of our staff and I look for a reason to make comments.
49:32
Every time that someone posts a comment and you answer it if they have serious and you have serious your your adding points you’re adding interaction points and the more interaction points you have the more those platforms will show your stuff to more people.
49:53
You can go back in and even 24 hours after you post something to make sure that you’ve liked and commented and answer them. And that post will get legs as it were that obese illness continue to get shown to more people.
50:11
Here are a couple examples of me having a conversation with folks I posted one of these cookies has to go every time somebody picked one I said you know I went back an answer.
50:25
I didn’t really matter what answer it’s just about generating. Likes comments shares the reason we want to do that is that. The more interaction you get when you do post something that has to do with your business more people will see it so all of the other stuff that you’re posting of the just social stuff the fun stuff.
50:52
You post a lot of that because when you need to do business where people see it. Since we’re in Maggie now we’re at work we’re going to start our countdown clock for launching our book.
51:09
It’s called Partners and everything in it goes out our 30th wedding anniversary is July 21st. Normally our pages 80 percent you know our personal page is a recent personal 20 percent business when we launch of the book that number gets queued and it will become all book all the time I’ve already got a dozen different phone means.
51:36
That show famous partners you know Korea the frog and Miss Piggy these these are 2 famous years famous partner their partners and everything in that there’s a picture of us so are we here new books coming up please and that’s $0.99 on.
51:50
How we one of the ways that we get our books to the seller is that we play the social media game. So what we’re doing now is we’re banking all sorts of points with the social media platforms because we’re we post a lot of fun stuff again the more fun stuff you post the more interactions you get when you do post something for your business the more people will see it and again if we’re friends on Facebook if you are friends on Facebook.
52:23
You can you’ll start to see this happen and I and I and in fact once we hit July if we’re friends now watch my page and you’ll see from from a point of view you know use it as a scientific experiment you’ll see how it changes and add more book more stuff all the time.
52:45
And that’s how we’re using social media to generate revenue. Because most of the time we’re playing the social game. On your business pages you can kick in a post to the top if it’s something if you post something that is oh that’s like what I do all the time.
53:09
You can pin it now here’s a challenge you have to remember to change those pins from time to time on the left side of your screen cut the crap that services yes there number number one and number 2 business for doggies.
53:25
They posted this in August of 2019 and they pinned that because it just talks about what they do. But I went to their page in October of last year.
53:38
And to me it looked like at 1st glance and and remember I’m on social media all day every day even I thought oh are they not posting on their page and then I reveal wait it’s a pending post scroll down other they have posted the day before so if you can opposed remember that you you do have to you can unpack it and get it again you might want to reposed it and then pen it so that if it’s one really great post about what you do.
54:14
That it’s there all the. Correct contact info if your profiles have been up for a while.
54:25
And in case you’ve changed anything recently go back and check your info from time to time. Example lower left hand corner of your screen we how to get there faster dot com as a link to getting have our share not and if you want to know how to get there faster you go how to get there faster we were using free marketing consultation dot com Now free marketing consultation still goes to where it supposed to go we have taken it down but we’ve stopped promoting but from time to time we’re seeing places where we’ve used it and we’re switching it out we always make sure that our contact is correct on all of your platforms.
55:18
So here’s a question. Why is the photo on the right not one that you really should post. Has nothing to do with the ladies are wearing it’s the picture in the back you don’t let any of your prospects or any of your customers to see oh so they’re spending their time daydreaming Now one other thing is on his or on that subject.
55:45
If you are in a tag at a friend’s Let’s say you had some of these barbecue your tag in that picture and you had a Diet Pepsi in your solo your red solo cup red solo cup equals beer so watch how you are tagged in your friends photos it’s only image that you want to portray there are some pictures that share you know won’t take in the site you know we’re that’s that’s us and up on social media just the way it works.
56:18
On the left side of the screen you’re quoted in USA Today and one of our clients know our map and. Was nice enough to share the post well that’s cool I saw that we shared it took the screen shot we shared all the time.
56:35
And I actually I’ve bookmarked that link for no arms post so every now and then I can go back into that link and I can share it and say thanks again for sharing this leg and let us know that we’re seeing the USA today so appreciate.
56:50
That that’s how you can play the long game with it. When someone gives you a testimonial whether it no matter where it is based to or on I think a line of Will.
57:08
Cut them paste them over and over again the fact that they love these you know both your London and. You know love to our bootcamp busy as well I took a screenshot and I can share those again and again fact as we get closer to our June bootcamp you’ll probably see the show up on our on our Facebook page here is a Thanks again for liking our website our bootcamp so much everybody if you want to come to the next one it’s coming and you.
57:39
So the correct content when you get the correct content it is useful to you over and over and over again. Bonus kind of day oh wait grows Post cover it with a 10 Cs but there’s 11 Ok.
57:55
What could be better than having a huge deal giving bonus content giving over offering any time you’re doing something on social media if you say in a contest a we’ve got 5 winners make it 10 player or if you plan on having 5 winners say you’re going to have 3 and then say you know we’re going to have 5 winners today so give give bonus opportunities and they are going to say you get to come to our big cap we already talked about that alone.
58:22
So what are the 1st steps you should take. If you had a breakthrough if you learned something new. Make sure you’ve got your marketing budget and this is for time in 22 minutes if you if you’re.
58:43
Focused on this you can get through all of your platforms in 22 minutes. And keep in mind you’re going to be on several There was a study that came out through one of the Internet Marketing companies and they were they asked the survey how many platforms you on the average social media platform user how many do you think there are on going right into the average of 6.
59:12
I was surprised and then I thought well wait a minute no. Facebook Linked In clubhouse Instagram so yeah we were like 7 or 8 of them now we don’t use Twitter all the time but we’ve got a presence I have a presence on snap chat just so I can talk to my nephew but I’m on there.
59:39
You can budget your time and if you if you budget properly you post one if you’re going to do it one a day let’s say you have a really cool name you post that same name on each of the platforms and you don’t need different content for each platform every day that’s just silly.
59:56
So the same stuff goes up that we kind of stay consistent. If you can budget 22 minutes the beginning of your day and at the end even better.
1:00:06
Beginning of the day or posting something and then the day your commenting on all of the comments you also want to play in some different some of the different groups and what’s going to use Mark again.
1:00:19
If there are groups on Facebook to talk about travel well jump into that one answer questions you can do this and it doesn’t take a whole lot of time.
1:00:31
Now because we run social media for a lot of our clients. We have those these platforms open constantly. Give yourself a break for you know closing down don’t feel like you have to be there all the time.
1:00:47
But do be consistent and do budgeting your time every day you’re going to be on there interacting it’ll make your pages far more successful. Get really good at using video on on these platforms we doing an entire Web at our own video for social media and we’ll do it again.
1:01:12
You know I’m not sure when we’re doing it if you look at your marketing Advisor dot com you’ll see that if it’s on the schedule for me I think it is if not we’ll do it again Jim but video on your social media there they’re meant for each other in fact every one of the platforms has a way that you can be live on the platform and you get all sorts of bonus points because again it’s all about keeping eyeballs on the platform so they see ads.
1:01:47
The more of that that you’re doing and all you have to do grab my phone. It’s simple enough I click Facebook shares going to other places and the message Facebook opens I click what’s on your mind then all I do is scroll down to go live at the live which we’re not going to do right now.
1:02:15
Live video and I could go live right now if Sharon were here I probably would because just let her run the restaurant whether it’s simple but get used to it you know get start playing on it.
1:02:31
Your sales funnel your social media can be an important part of your sales funnel. You’re using your social media to give information to get people to raise their hand to want to go to your website where they can decide they want to start really interacting and buy from you.
1:02:52
If you’re using social media as your website I would suggest you get ready and you’ve got one line to marketing budget and start budgeting for regular or for regular web site.
1:03:04
Because these platforms are all free but we don’t own them you know I you know we don’t own our profiles they can disappear at any time. And we have no recourse we’ve probably seen some political stuff going that way but all of the stuff can disappear and our job is to claim the rental real estate all the social media but we want to get them on to the real estate we own those are that’s our Web site keep that in your mind when ever you’re posting and creating means you always want to have your website u.r.l. on there but they know what to do next right trying to get their 3rd step.
1:03:48
On your list of marketing things to do if you’re not posting everyday right now I would put this number one or 2 or 3. Your marketing goal your marketing list there’s a top 12 here not a top 10 because there’s 12 months a year.
1:04:09
We want you to get into your marketing year of your business without getting overwhelmed if you add too much to the lest you know you’re going to get overwhelmed.
1:04:21
But if you at let’s say you had a prospect call or e-mail and that was scheduled for 1 o’clock and they let you know 30 minutes in advance hey I need to reschedule Well you know that walk of time when you’re in your day what are you going to do to best build your business well look at your list of marketing goals what’s up near the heart at the top or less now our new book it sat like number 8 or 9 for 3 years and it moved forward about that quickly and then I was in clubhouse and I announced in the bell at that you know and for our 30th wedding anniversary our book is going to come out on July 21st and I quickly looked at that at the room and I saw that I had clients in the room and I now had set a date so now the move from Number 8 to number one so I have a gap in my schedule right now.
1:05:18
What can I do to move that book forward and I’ve got my list my checklist and thankfully after this weekend who’s hit the secret this really nice that year and went sear mom over this over this weekend because I got 2 full days or I could just do book stuff was awesome she’s not telling.
1:05:37
You now did she. I’m going to check because if Sharon is one of the attendees then we just really know she’s not in good shape so keep that secret don’t tell Sharon I’m carrying not to tell Sharon Oh I’m so.
1:05:52
I got a whole lot done I got you know the copy is ready to go to the editor I added one more chapter I mean just move it along and once that book is published then what’s below it on the list will move up because there’s a there’s a couple of website things that we have to do and they’re on the list they will move up so if you know what your what your marketing goals are then having your your time by jaded will and will allow you to move stuff up and get them crossed off your list as quickly as you can make sense by the way blogging should be on that list long as those are talking.
1:06:35
Having a new blog should always be on your left so that your updating your website and this is a whole other web in our. Search engine optimization if you want more people to find your your website if you’re blogging consistently that will help so that add a blood to the website should always be high on your list well could trigger says she loves what yes you know it’s a trick that we could we could have a Diet Coke and we could chat up I think blogging blogging is a really cool for a number of reasons and one of them is the feeling you have of.
1:07:10
Accomplishment you get when you when you post it now and trigger Are you having a video to your blogs and they go out of your. Because you get you get a high 5 if you’re adding a video to those just going to share that part.
1:07:28
Way nobody else do you that will talk about that that again look at our weather our schedule videos if you want more people if you write a blog and you want more people to read your blog add a video and more people will see your walk there’s a reason so.
1:07:49
If any of these are challenging. Get help for the marketing consultation but say that if I have to go back in and I have to change up this light it’s going to say how to get there faster by the time I put my head on the pillow tonight that will now say how to get there faster not come.
1:08:08
Share and I will give you half hour and it could be that you need to know more about your online footprint How do you get more sales how do you get if you need a social media page set out reach out we have set up social media pages in that half hour.
1:08:26
If you’re looking for some easy buttons in your marketing use use the time for that how do you budget we can talk about anything that has to do of building your business.
1:08:37
Grab a half hour with us again how to get there faster dot com You answer a couple questions and it puts you right into our calendar you also get your sig invitation to our bootcamp.
1:08:49
There’s of the slide it’s a virtual 3 hours a day we will put all of the c.n.r. including We’ll show you some tips on making your walking a whole lot easier agenda so you can either drop your e-mail I’m a chat or just go to plan your marketing dot com and you get your ticket and there’s a lot of reasons to go through that but I honestly want to get to answering some of your questions so I’ll just say one teacher not avoid the number one mistake that everyone makes in their marketing on a daily basis and there’s your You’re way to go there so.
1:09:22
I’m going to say if you have questions now would be a really great time and meet yourself or type them into the chat any question about any social media platform or do it all of it how can I be of service Don’t be shy.
1:09:50
And questions no comment anybody want to go to your social media page because daily and do stories cool is that the how do you increase following co-create question.
1:10:09
Is there a particular platform you’re concerned with Katrinka or just all of them in general. Let’s talk about increasing following 11 of the things that one Ok. Let’s let me answer this question and get to it.
1:10:32
One of the ways to increase your following use is you’ve got to get people to your page. That’s really are it happens. One of the best things that you can do.
1:10:45
Is to look for groups and I’m not saying start a group I’m saying look for groups where your Harriet’s are playing and I want to be use part of your 22 minutes to go in there give you an example.
1:11:03
One of our clients is a lawyer. And her client her client base is filled with parents that have children with a particular challenge she helps them you know get help for their kids so she goes into groups where those parents gather and they talk about the challenges that their children have and she answers questions she makes comments she doesn’t go in there and say hey if you need help you know from a legal point of view for this challenge I’m right here it’s not how she doesn’t she answers questions she asks questions what inevitably happens is someone will ask won’t tell me about your child and say and her answer there is you know what I don’t have a child with this challenge but all of it she doesn’t say she’s a lawyer but all of my clients have have are in your same situation and I’m learning I’m in this group to gather information so I can help them better next year and now the rule of sales is next with stocks loses inevitably they will say oh what do you do they just raise their hand now that is not that they asked his path to catch but it does get people back to her page really quickly to check out what she does.
1:12:41
So being social putting the social and social media helps you develop your client base for your fan base. I have seen people that will put their social media logos at the top of their website and we used to say it was a good idea but now we don’t you know we’ll say have them on your website or drop them to the bottom because the last thing that we want to do is if somebody finds our Web site blasting we want them to do is go our social media pages 1st.
1:13:18
If they’ve gone to our page and then they get to the bottom Oh they’ve got social media and then it’s Ok to to increase the following exactly but we we want someone to stay on your website compared to wandering to your social media.
1:13:36
Sorry about that. Darn phone. Another way of generating followings for your pages is.
1:13:52
In every one of your e-mails you’re late you might want to put your your links of the bottom of your email signatures. Every time that that in fact are your or your links on your blogs as well you know that’s for you Katrine if you can put your links there.
1:14:10
You can do a blog talking about how social media has helped your business and then you put it gives you an excuse to put your links in there. If you’re on your own your personal pages.
1:14:23
I do share quite quite a few things from our business page to our personal profiles that way it gets them back to our business pages that’s another way to generate a lot of likes and hours.
1:14:39
Being really active on the Internet is one of the ways that you get a lot of following you know people are following you on your website are on your Facebook pages.
1:14:52
When we speak in public you know we do that all time here let’s do this like it by the way go to go to facebook dot com slash you are creative and like are you get all sorts of marketing tips you can just ask folks so let me see if I can do this let’s see if I can do this right this gig here and I’m going to see which pay you want it’s your Jillian.
1:15:25
What is your Facebook page. Please be logged and.
1:15:38
That would have been nasty. Jillian and meet yourself let me know which page.
1:15:53
So I think the luck I can try I’m a. Low point in the reviews and cooking that’s the name of it well how.
1:16:08
Can you guys be my screen still. And I am I sharing that still can you see that I’m on Facebook and I make sure I’m doing Ok. Ok low point food reviews is that right jolly this is it yes it’s now this is simple without jobs really fast Ok.
1:16:43
You’re a one person show right Joe in the city early is if you want me to eat here. I want to see a picture here. Let’s get your let’s get yours my face I love the cover shot good job better than take out of the can that’s really cool I love the photo that’s really learning.
1:17:06
I would put your website here because they’re already on your on your page so let’s use. Really good you have sites they’re awesome phone number awesome email address so here’s my question why isn’t it Jillian atch and then.
1:17:35
Way way way way way way way. This isn’t your this isn’t your own Web site as an epicure as somebody else’s deal right yes network marketing or is it your company help I need help I want to give you better advice.
1:18:09
I’m going to soon consult and I’m going to assume this is here and direct sales of their copyrights off. You would be really nice if you had your own u.r.l. that when there is in your Could your you know address could be something other than the i Cloud and it would be able to look far more professional could be better with Jillian dot com and then it could work that way so you posted 30 minutes ago.
1:18:38
I love that See that’s funny that is really funny I can’t believe afraid to go to the gym that 7 years Tam that’s funny oh my God look at that you did something immediately.
1:18:51
I wonder where you got that awesome fact I’m going to tell me that it’s funny. So May 7 May 6 May 5 Look at that you’re posting every day groups there’s a gap post post every day.
1:19:16
And does it all have to be about your stuff can you see how this is like my mice. Buy my stuff buy my stuff buy my stuff buy my stuff however you see these just made me laugh and that makes me want to come back and say oh like your page so let’s try a moral act and You Tube is just cooking with Julia Ok let’s try now.
1:19:53
We are live down. Where.
1:20:09
It’s going to take a while evidently Jillian to be h.d. is kicking your tail so it’s going to be harder to find your page.
1:20:24
If you if you haven’t gotten over 200. $100.00 yet you need to get $200.00 subscribers quickly obstructionists. So tell me if you’ve done that.
1:20:42
There either you’ve got 16 so you want to get to a 100 There’s no cover shot there’s no logo here so you’re kind of empty you need more content.
1:20:56
I love that let’s see these are aged 3 or 5 minutes so I’m assuming your you have an abbreviated. Version These are 9 years ago so these videos are yours you shared them here somehow so be a lot faster with your of you so you need a cover shot and obvious sure I’ll be your 17th subscriber.
1:21:30
But. And if you really get. This oceans up yeah 7 years after you’re the really cool if it was you that doesn’t look like yours well and we’re in essence right.
1:21:43
But it’s kids so somebody else if it isn’t yours and somebody else has cooking with Jillian already so you’ve got to come up with a different name so there we go Ok who else did I miss who else can I look at that isn’t really delicious that’s really cool.
1:22:10
I would start to put share your videos to your to this page in fact. Joy and I would. I would cook some of your own recipes.
1:22:27
And while you’re cooking them now and I just copy that link so it isn’t that.
1:22:38
I love what it doesn’t work for her so Instagram.
1:22:46
I don’t know that you know it I didn’t see if we’re if if we’re even. Instagram. The gram we must be you know we are in this one.
1:23:02
Eternal. Struggle.
1:23:12
To keep. Calm contributors there right.
1:23:29
What am I going to say here I want if this is I want your face there are follow you. Nice stuff who were jumbled I looked as if I if we weren’t recording us I would just stop here and started playing on this on the screen.
1:24:03
You’re consistently posting some cool cool stuff. We don’t think you’re going to wintery awesome we just started using a child.
1:24:22
Who for trips to improve your national park visit that’s a See I would I want to read that that’s really this would be you know what this would be this would be a great.
1:24:34
Free Report that would get somebody to opt in on your website and I’d make it 5 or 6 just just to give a couple extra that you’re really going to trigger.
1:24:47
So I think I need to update my youtube name probably Yes Jillian I think you need to do that. See you can’t grab your own, you can’t personalize it, until you have 100 followers on your on your Channel.
1:25:10
So that’s a good addition to our tag on. Instagram go cool.
1:25:22
So if that isn’t your page either. And I can tell that because Chanel has their thing there I don’t know it’s not coming out and so you know.
1:25:39
Send me an email and I’ll I’ll try to soften a line that’ll be fine if anyone else want to take a look at a Facebook page anyone and anyone Bueller Bueller I don’t know why it isn’t coming up so there we are all right it isn’t anything else I can do if you have a it’s going to be get get us for a half hour grab us use us either that I’m going to call this one done.
Thanks for being here and remember: If everything happens for a reason, be the reason things happen!
We’ll see you next time.
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