SCORE LA Webinar: What’s the difference between Marketing, Branding, Advertising and PR?

 In Blog Post, Marketing Ideas, Webinars

REMINDER, as with all our webinars: watch until the end to catch all the free offers sprinkled throughout the presentation!

Here is the replay link: https://score.zoom.us/rec/share/UYD027c0F40jUorK1wWySqGv4e1Csdxi-f1PUbOHKb0sBqxYZVjvjyodDz8ZS_Bw.0rCeYNcUGPvUI0-w

UNEDITED TRANSCRIPT FOR OUR WEBINAR on MARKETING, BRANDING, ADVERTISING AND PR

00:00:04.840 –> 00:00:12.300

Narges ch.admin0009@scorevolunteer.org: Good afternoon, everyone. I’m here with Hank and sharing you off for another great presentation

2

00:00:12.480 –> 00:00:17.289

Narges ch.admin0009@scorevolunteer.org: on what you’re saying, how you’re saying it, and what difference it makes.

 

3

00:00:17.380 –> 00:00:18.979

Narges ch.admin0009@scorevolunteer.org: or something like that.

 

4

00:00:21.779 –> 00:00:25.269

Narges ch.admin0009@scorevolunteer.org: anyway? No, it’s it’s gonna be a great session.

 

5

00:00:25.805 –> 00:00:27.080

Narges ch.admin0009@scorevolunteer.org: I’m Dawn turn.

 

6

00:00:27.080 –> 00:00:29.539

Hank and Sharyn Yuloff/Business Coaches: Always remember. Good old what’s his name?

 

7

00:00:29.540 –> 00:00:53.120

Narges ch.admin0009@scorevolunteer.org: There you go. I’m Dawn Turner with Sba score, Los Angeles. We just want to remind you the work of score. We have 200 chapters nationwide with over 10,000 volunteers covering active and retired entrepreneurs and executives, we provide professional guidance and information to maximize the success of America’s existing and emerging small businesses.

 

8

00:00:53.140 –> 00:00:55.580

Narges ch.admin0009@scorevolunteer.org: We create success stories.

 

9

00:00:56.120 –> 00:01:07.489

Narges ch.admin0009@scorevolunteer.org: We provide one-on-one counseling at no charge business workshops, website resources, free or low-cost presentations and webinars from highly successful entrepreneurs.

 

10

00:01:09.120 –> 00:01:31.359

Narges ch.admin0009@scorevolunteer.org: Our workshops cover, starting your own business, creating a successful business plan, financing your business, marketing, franchising, creating an online presence, promoting and protecting your invention, and many more. Our 5 local chapters include Long Beach, Los Angeles, Santa Barbara, Santa Bisbo, and Ventura.

 

11

00:01:33.520 –> 00:01:49.129

Narges ch.admin0009@scorevolunteer.org: I want to thank you all for coming. Do request a mentor@score.org, like us on Facebook, and tell other entrepreneurs about score and all that we offer, and the quality of the presentations

 

12

00:01:49.530 –> 00:01:51.189

Narges ch.admin0009@scorevolunteer.org: that you see daily.

 

13

00:01:53.180 –> 00:01:54.620

Hank and Sharyn Yuloff/Business Coaches: That was pretty spectacular.

 

14

00:01:54.890 –> 00:01:57.460

Narges ch.admin0009@scorevolunteer.org: I’ll hand it over to Hank and Sharon. Thank you.

 

15

00:01:58.270 –> 00:02:09.428

Hank and Sharyn Yuloff/Business Coaches: Thank you, Don. Thank you, sir. You made me wonder. Wait a minute. Did I put up the wrong presentation today?

 

16

00:02:10.237 –> 00:02:11.070

Narges ch.admin0009@scorevolunteer.org: There you go!

 

17

00:02:12.900 –> 00:02:13.920

Hank and Sharyn Yuloff/Business Coaches: Cool, thanks, Sarah.

 

18

00:02:15.900 –> 00:02:20.260

Hank and Sharyn Yuloff/Business Coaches: Alright today. Welcome! Welcome to what is really Hank’s

 

19

00:02:20.280 –> 00:02:23.940

Hank and Sharyn Yuloff/Business Coaches: so box Webinar. Because

 

20

00:02:24.040 –> 00:02:25.160

Hank and Sharyn Yuloff/Business Coaches: people

 

21

00:02:25.570 –> 00:02:26.410

Hank and Sharyn Yuloff/Business Coaches: youth

 

22

00:02:26.620 –> 00:02:30.099

Hank and Sharyn Yuloff/Business Coaches: the right terms interchangeably the wrong way.

 

23

00:02:31.510 –> 00:02:36.909

Hank and Sharyn Yuloff/Business Coaches: So we, we wanna get you to know the difference between all of these different terms.

 

24

00:02:37.620 –> 00:02:40.319

Hank and Sharyn Yuloff/Business Coaches: so that when you are using them

 

25

00:02:41.381 –> 00:02:49.419

Hank and Sharyn Yuloff/Business Coaches: you can think of. Oh, this is how I’m doing. This is the right way. I’m using, for example, public relations and advertising. And I wanna be able to do it

 

26

00:02:49.650 –> 00:02:50.950

Hank and Sharyn Yuloff/Business Coaches: proper way.

 

27

00:02:51.680 –> 00:03:02.600

Hank and Sharyn Yuloff/Business Coaches: By the way, if you’re doing webinars or doing any presentations, you should have your own all rights reserved. Slide this is ours, which reminds you that. Well, here, let me show you another way of saying it.

 

28

00:03:02.988 –> 00:03:11.089

Hank and Sharyn Yuloff/Business Coaches: The same major baseball, any current or future rebroadcast redirection, downloading, photography, recording or otherwise. The other use of the potent is

 

29

00:03:11.230 –> 00:03:26.909

Hank and Sharyn Yuloff/Business Coaches: strictly prohibited. Now, what I just did was show you the the real long definition and the brief version this is the the official definition version. And this is the how you use it in the world. We’re gonna be talking about that quite a bit today.

 

30

00:03:28.790 –> 00:03:30.250

Hank and Sharyn Yuloff/Business Coaches: a lot of examples

 

31

00:03:30.530 –> 00:03:44.410

Hank and Sharyn Yuloff/Business Coaches: all around the world. We see these constantly, and I do screenshots. And here’s where I get to use some of them of how they’re used the wrong way this gentleman you may have seen this ad several years ago

 

32

00:03:44.834 –> 00:03:52.899

Hank and Sharyn Yuloff/Business Coaches: lifelock would still around. But Todd Davis said, We’re so good. Here’s my social security number. Guess what happened.

 

33

00:03:53.500 –> 00:03:55.039

Hank and Sharyn Yuloff/Business Coaches: Ouch, yep.

 

34

00:03:55.506 –> 00:04:03.590

Hank and Sharyn Yuloff/Business Coaches: that’s known as a bad ad, but it’s also known as a public relations, nightmare and a marketing nightmare. At the same time

 

35

00:04:06.080 –> 00:04:11.539

Hank and Sharyn Yuloff/Business Coaches: Tesla introduced their brand new Cybertruck, and they said it was bulletproof.

 

36

00:04:11.700 –> 00:04:14.159

Hank and Sharyn Yuloff/Business Coaches: And this is what happened.

 

37

00:04:31.910 –> 00:04:33.900

Hank and Sharyn Yuloff/Business Coaches: Aa.

 

38

00:04:35.200 –> 00:04:36.050

Hank and Sharyn Yuloff/Business Coaches: now

 

39

00:04:41.280 –> 00:04:45.060

Hank and Sharyn Yuloff/Business Coaches: really wind up. Nail it.

 

40

00:04:48.140 –> 00:04:50.970

Hank and Sharyn Yuloff/Business Coaches: Sure. Yeah.

 

41

00:04:52.490 –> 00:04:54.549

Hank and Sharyn Yuloff/Business Coaches: Oops. Nope.

 

42

00:04:55.020 –> 00:04:58.289

Hank and Sharyn Yuloff/Business Coaches: maybe that was a little too hard.

 

43

00:04:59.490 –> 00:05:05.890

Hank and Sharyn Yuloff/Business Coaches: Should we try the pair? Sorry

 

44

00:05:05.990 –> 00:05:12.019

Hank and Sharyn Yuloff/Business Coaches: it didn’t go through. So it was a plus side. Let’s try that right. Try that one. Really. Okay. Sure.

 

45

00:05:12.620 –> 00:05:16.079

Hank and Sharyn Yuloff/Business Coaches: Oh, man, it didn’t go through.

 

46

00:05:17.780 –> 00:05:18.910

Hank and Sharyn Yuloff/Business Coaches: Aye.

 

47

00:05:19.650 –> 00:05:20.949

Hank and Sharyn Yuloff/Business Coaches: yeah. So

 

48

00:05:21.250 –> 00:05:29.090

Hank and Sharyn Yuloff/Business Coaches: in in an event like that. And Tesla does the apple does the you know, large companies that are that are

 

49

00:05:30.930 –> 00:05:34.570

Hank and Sharyn Yuloff/Business Coaches: letting out new products and such they always do these these events

 

50

00:05:35.380 –> 00:05:38.540

Hank and Sharyn Yuloff/Business Coaches: put on by their public relations department. The challenge is.

 

51

00:05:38.780 –> 00:05:42.560

Hank and Sharyn Yuloff/Business Coaches: they don’t always check everything that they’re doing. They didn’t rehearse

 

52

00:05:42.630 –> 00:05:47.379

Hank and Sharyn Yuloff/Business Coaches: clearly everything that they should have. And then they got written about the wrong

 

53

00:05:49.085 –> 00:06:00.240

Hank and Sharyn Yuloff/Business Coaches: this add is a few years old really bad concept they, the company thought, we will get teams into our salons.

 

54

00:06:00.260 –> 00:06:03.279

Hank and Sharyn Yuloff/Business Coaches: starting when they are 15

 

55

00:06:03.540 –> 00:06:07.670

Hank and Sharyn Yuloff/Business Coaches: and younger, and then they will have their preferences

 

56

00:06:08.280 –> 00:06:10.319

Hank and Sharyn Yuloff/Business Coaches: determined early in life.

 

57

00:06:10.560 –> 00:06:13.324

Hank and Sharyn Yuloff/Business Coaches: Bad concept they got all sorts of

 

58

00:06:14.290 –> 00:06:17.740

Hank and Sharyn Yuloff/Business Coaches: negative press, which was probably what they should have gotten.

 

59

00:06:18.626 –> 00:06:21.710

Hank and Sharyn Yuloff/Business Coaches: Then Nivia ran this ad

 

60

00:06:21.910 –> 00:06:24.210

Hank and Sharyn Yuloff/Business Coaches: thinking, you know, our our product is just

 

61

00:06:24.320 –> 00:06:29.359

Hank and Sharyn Yuloff/Business Coaches: so, you know, pure and white and perfect. And so no, they didn’t

 

62

00:06:29.560 –> 00:06:30.980

Hank and Sharyn Yuloff/Business Coaches: run it past.

 

63

00:06:31.270 –> 00:06:43.160

Hank and Sharyn Yuloff/Business Coaches: See in in a lot of these they didn’t run it past their Public Relations Department and their marketing department together. To get it then. Reebok. No, you you she done your girlfriend, not on your workout.

 

64

00:06:43.640 –> 00:06:49.810

Hank and Sharyn Yuloff/Business Coaches: Alright. Your target demo in this was, you know, man, 2535.

 

65

00:06:51.570 –> 00:06:56.638

Hank and Sharyn Yuloff/Business Coaches: Yeah, you didn’t check. You didn’t check fully how that would be seen outside of the demographic

 

66

00:06:58.238 –> 00:07:01.239

Hank and Sharyn Yuloff/Business Coaches: logos can be done wrong quite easily.

 

67

00:07:01.830 –> 00:07:02.889

Hank and Sharyn Yuloff/Business Coaches: And one of them

 

68

00:07:03.040 –> 00:07:11.100

Hank and Sharyn Yuloff/Business Coaches: we’ve we’ve seen. In fact, we’ve seen 3 of these in person, and and I was rather amazed. Actually, the the one in the middle of wasn’t

 

69

00:07:11.200 –> 00:07:13.740

Hank and Sharyn Yuloff/Business Coaches: wasn’t the fault of the company

 

70

00:07:14.022 –> 00:07:15.539

Hank and Sharyn Yuloff/Business Coaches: it was the fault of the

 

71

00:07:15.620 –> 00:07:18.310

Hank and Sharyn Yuloff/Business Coaches: graphic artist, because that typeface

 

72

00:07:18.730 –> 00:07:25.917

Hank and Sharyn Yuloff/Business Coaches: the way it is designed. When a capital E and capital R next to each other, there’s just an extra little space there

 

73

00:07:26.360 –> 00:07:38.540

Hank and Sharyn Yuloff/Business Coaches: just. It exists in nature, as it were, but the right graphic artist would have caught that instead of shrunk that space to make the word one word and not 2 words. Yeah.

 

74

00:07:41.840 –> 00:07:47.429

Hank and Sharyn Yuloff/Business Coaches: world wildlife Federation ran this. Add in 9, I think it was

 

75

00:07:47.824 –> 00:07:54.750

Hank and Sharyn Yuloff/Business Coaches: the idea that the the tsunami had killed 20, you know, 100 times more people than 9, 11.

 

76

00:07:55.190 –> 00:08:10.280

Hank and Sharyn Yuloff/Business Coaches: Well, that’s nice, and all that that you have that number. But this was really not the way to envision it. As if you would add a hundred plane thing toward New York. There’s a there’s a video of this ad, we’re just not gonna bother with it. Because

 

77

00:08:10.380 –> 00:08:11.909

Hank and Sharyn Yuloff/Business Coaches: just makes me out

 

78

00:08:12.562 –> 00:08:23.150

Hank and Sharyn Yuloff/Business Coaches: so today, we’re gonna talk about the difference between different parts of your marketing umbrella some amusing ways to use all of them how sales comes into play.

 

79

00:08:23.475 –> 00:08:26.899

Hank and Sharyn Yuloff/Business Coaches: We’re gonna give you a few free things you like 3 things

 

80

00:08:27.393 –> 00:08:31.609

Hank and Sharyn Yuloff/Business Coaches: and hopefully you’ll you’ll learn to do what you’re doing.

 

81

00:08:31.860 –> 00:08:32.690

Hank and Sharyn Yuloff/Business Coaches: Better.

 

82

00:08:33.210 –> 00:08:36.240

Hank and Sharyn Yuloff/Business Coaches: Yup, I I’m starting with the the I hop

 

83

00:08:36.440 –> 00:08:37.940

Hank and Sharyn Yuloff/Business Coaches: post there. Yes.

 

84

00:08:38.100 –> 00:08:42.909

Hank and Sharyn Yuloff/Business Coaches: but now you want me to. I do I’ve always thought this is a cute

 

85

00:08:43.340 –> 00:08:44.420

Hank and Sharyn Yuloff/Business Coaches: add

 

86

00:08:45.510 –> 00:08:47.229

Hank and Sharyn Yuloff/Business Coaches: I just don’t. I didn’t know.

 

87

00:08:47.470 –> 00:08:52.890

Hank and Sharyn Yuloff/Business Coaches: But to me, demographically it’s cute. But oh, flat but great personality! It’s like, Oh, you know

 

88

00:08:53.370 –> 00:09:03.820

Hank and Sharyn Yuloff/Business Coaches: and see your audiences. Are you your target market? See it, it hit me great. So hopefully, you’re the target market because you’re not the target market. Probably not so much exactly.

 

89

00:09:04.630 –> 00:09:09.310

Hank and Sharyn Yuloff/Business Coaches: You need to understand that where, when you place your ads, where you place ads

 

90

00:09:10.350 –> 00:09:13.159

Hank and Sharyn Yuloff/Business Coaches: can make as much a difference as the ad itself.

 

91

00:09:13.614 –> 00:09:21.870

Hank and Sharyn Yuloff/Business Coaches: We were at a play over the weekend, and one of our clients a new client we saw one of their ads in

 

92

00:09:22.100 –> 00:09:23.680

Hank and Sharyn Yuloff/Business Coaches: the the program.

 

93

00:09:24.040 –> 00:09:25.840

Hank and Sharyn Yuloff/Business Coaches: and we know

 

94

00:09:26.180 –> 00:09:28.800

Hank and Sharyn Yuloff/Business Coaches: that they’ve stopped using this app.

 

95

00:09:29.090 –> 00:09:31.749

Hank and Sharyn Yuloff/Business Coaches: It was one of the 1st things, and but yet

 

96

00:09:32.040 –> 00:09:34.250

Hank and Sharyn Yuloff/Business Coaches: they got a call from the the

 

97

00:09:34.750 –> 00:09:37.579

Hank and Sharyn Yuloff/Business Coaches: the play folk what do they call the?

 

98

00:09:38.038 –> 00:09:51.969

Hank and Sharyn Yuloff/Business Coaches: And they said, Yeah, do you want to just run your same ad. And they weren’t thinking. They said yes, and the wrong ad showed up. And it’s it’s targeted wrong. It’s graphically it’s wrong for for the people that were at the play should have been used somewhere else.

 

99

00:09:53.209 –> 00:10:18.059

Hank and Sharyn Yuloff/Business Coaches: So get out your notebooks if you have questions. Hold on to them. We will. We have plenty of time at the end. We’ve made sure that we will fit into the window and we can ask answer questions about this or anything other parts of the the marketing thing you’ve got going on in your business. A little about us. We began 29 years ago. We were a promo company with Logos on stuff. And then, about 13 years ago as the coaching became

 

100

00:10:18.402 –> 00:10:27.319

Hank and Sharyn Yuloff/Business Coaches: more important with our our clients in the promo coolest thing in the world happened. I I dragged Sharon in, said, I. Need you, Babe?

 

101

00:10:27.840 –> 00:10:28.650

Hank and Sharyn Yuloff/Business Coaches: Sure

 

102

00:10:28.830 –> 00:10:38.569

Hank and Sharyn Yuloff/Business Coaches: that’s how it works and we realize that that once the the 2 of us were together, that masterminding was an amazing way to coach, because now we have 2 of us that get to

 

103

00:10:38.650 –> 00:10:55.850

Hank and Sharyn Yuloff/Business Coaches: work with our clients all the time. One of the challenges that every one of our clients has is that they have to figure out which way they’re going, and if you don’t know where you’re going to start with, then, as the Cheshire cat told Alice, if you don’t know where you’re going, it doesn’t really matter what road you take. So

 

104

00:10:56.293 –> 00:11:08.219

Hank and Sharyn Yuloff/Business Coaches: we have fixed all of that for clients. And as we have moved from Los Angeles. Where? Gosh! We get to sit in those seats in a couple of weeks we’ll be back in Los Angeles. I can’t wait.

 

105

00:11:08.933 –> 00:11:22.410

Hank and Sharyn Yuloff/Business Coaches: We’ve moved from there. We were in Sedona for 8 years, and now we’re on the eastern shore of Maryland. We embrace that. It’s it’s a niche of we only coach small business owners who are really good at what they do.

 

106

00:11:22.590 –> 00:11:29.370

Hank and Sharyn Yuloff/Business Coaches: and then we show them the science behind niche marketing, being able to market to just the people that are your

 

107

00:11:29.590 –> 00:11:38.699

Hank and Sharyn Yuloff/Business Coaches: prime target audience knowing that. Yes, others will, you know, fall into your negative influence. But the more you are targeted

 

108

00:11:38.790 –> 00:11:53.648

Hank and Sharyn Yuloff/Business Coaches: properly the better. Your business is gonna be because of that, we’ve ended up being quoted and appeared in 500 plus podcasts and publications and radio shows. We’ve written 8 best selling books.

 

109

00:11:54.080 –> 00:12:01.039

Hank and Sharyn Yuloff/Business Coaches: fact. You know what? There isn’t a slide for this here. I don’t believe if you would like one of our books.

 

110

00:12:01.530 –> 00:12:06.350

Hank and Sharyn Yuloff/Business Coaches: you know. Take a look at the screen. Now, Sharon’s going to put our email address in the chat.

 

111

00:12:06.922 –> 00:12:13.590

Hank and Sharyn Yuloff/Business Coaches: If you would like one of these books send us an email at the end today.

 

112

00:12:13.830 –> 00:12:16.650

Hank and Sharyn Yuloff/Business Coaches: Not now, because we might give you some other free stuff.

 

113

00:12:17.168 –> 00:12:36.599

Hank and Sharyn Yuloff/Business Coaches: Let us know which one of these books you’d like, and we’ll send it to you. If you’re a part in a partner business with somebody else. I would suggest partners and everything. If you are overwhelmed and overthink a lot of stuff, just ask for the marketing checklist for because that is your guide for overwhelmed and overthinking entrepreneurs.

 

114

00:12:37.580 –> 00:12:40.509

Hank and Sharyn Yuloff/Business Coaches: or if your business cards just sockets for the business card book

 

115

00:12:42.278 –> 00:12:58.399

Hank and Sharyn Yuloff/Business Coaches: been interviewed by some really cool people. What’s amazing is always get interviewed by people that are more well known than you are, because from a search engine point of view we show up on search engine people that are looking for Kevin or James or Ford, and that helps our business.

 

116

00:12:58.710 –> 00:12:59.540

Hank and Sharyn Yuloff/Business Coaches: I.

 

117

00:12:59.640 –> 00:13:10.755

Hank and Sharyn Yuloff/Business Coaches: We speak on stages all over the Us. And Canada. In fact, again, we’re going to to. We’re going to be in Southern California. Twice in the next couple of months we’ve been hired to speak in a couple of different events,

 

118

00:13:11.550 –> 00:13:23.179

Hank and Sharyn Yuloff/Business Coaches: and in fact, then we have to go up to Alaska. It’s gonna be so much fun. It’s the summer of flying and speaking. It’s going to be exciting and we talk mentors, small business owners

 

119

00:13:23.180 –> 00:13:42.460

Hank and Sharyn Yuloff/Business Coaches: to understanding the keys of what’s going on in their business. We put on a small business. Break through Boot camp a couple of times a year, where we put your marketing plan together in a day. In fact, the next one is going to be in Los Angeles, July 18. The information’s on your screen. If you’d like to come, you and a friend can show up for $97,

 

120

00:13:42.680 –> 00:13:47.500

Hank and Sharyn Yuloff/Business Coaches: and there’s all the information. So you really get a marketing plan for for less than $100,

 

121

00:13:47.550 –> 00:13:52.949

Hank and Sharyn Yuloff/Business Coaches: you and a friend both. We have had a couple of friends that told their friends about it.

 

122

00:13:53.660 –> 00:13:54.310

Hank and Sharyn Yuloff/Business Coaches: They’ve

 

123

00:13:54.470 –> 00:13:58.240

Hank and Sharyn Yuloff/Business Coaches: told their friend that it was $97, and they get the free ticket. So.

 

124

00:13:58.260 –> 00:14:02.018

Hank and Sharyn Yuloff/Business Coaches: however, you want to do it. Love to have you there?

 

125

00:14:02.840 –> 00:14:03.940

Hank and Sharyn Yuloff/Business Coaches: All right. So

 

126

00:14:04.830 –> 00:14:07.949

Hank and Sharyn Yuloff/Business Coaches: what is marketing? Yeah, this is this is

 

127

00:14:08.230 –> 00:14:09.780

Hank and Sharyn Yuloff/Business Coaches: the question

 

128

00:14:09.860 –> 00:14:12.130

Hank and Sharyn Yuloff/Business Coaches: we have to answer 1st off

 

129

00:14:12.662 –> 00:14:14.780

Hank and Sharyn Yuloff/Business Coaches: you and I have different definitions.

 

130

00:14:15.186 –> 00:14:19.640

Hank and Sharyn Yuloff/Business Coaches: you know. I say, it’s everything you do when you’re not doing what you do.

 

131

00:14:19.690 –> 00:14:24.290

Hank and Sharyn Yuloff/Business Coaches: I think it’s also when you’re doing what you do because you’re still marketing to get the referral

 

132

00:14:24.370 –> 00:14:29.519

Hank and Sharyn Yuloff/Business Coaches: and to get that repeat business from that one client or customer. So you’re you’re always working

 

133

00:14:30.415 –> 00:14:32.939

Hank and Sharyn Yuloff/Business Coaches: the different side of that.

 

134

00:14:33.481 –> 00:14:37.720

Hank and Sharyn Yuloff/Business Coaches: Quite often people will will conflate sales with marketing.

 

135

00:14:37.740 –> 00:14:42.329

Hank and Sharyn Yuloff/Business Coaches: and really, marketing is the process of building awareness.

 

136

00:14:42.560 –> 00:14:46.330

Hank and Sharyn Yuloff/Business Coaches: whereas sales takes over. After somebody has said.

 

137

00:14:46.690 –> 00:14:48.349

Hank and Sharyn Yuloff/Business Coaches: Tell me more, tell me more.

 

138

00:14:49.100 –> 00:14:50.950

Hank and Sharyn Yuloff/Business Coaches: We will meet people, at

 

139

00:14:51.300 –> 00:14:55.480

Hank and Sharyn Yuloff/Business Coaches: events, you know, chamber mixers and such. And

 

140

00:14:55.890 –> 00:15:00.849

Hank and Sharyn Yuloff/Business Coaches: yeah, we’re both reaching for the short cocktail. And you know, hey, what do you do? And

 

141

00:15:01.200 –> 00:15:08.030

Hank and Sharyn Yuloff/Business Coaches: 10 min later it’s like dude. I was really just asking what you did. You know, I didn’t need you to go into the sales process

 

142

00:15:09.570 –> 00:15:10.450

Hank and Sharyn Yuloff/Business Coaches: shutter.

 

143

00:15:10.810 –> 00:15:13.619

Hank and Sharyn Yuloff/Business Coaches: So don’t be that guy. Don’t be that person.

 

144

00:15:14.890 –> 00:15:18.930

Hank and Sharyn Yuloff/Business Coaches: And today, under the marketing umbrella. A lot of things happen.

 

145

00:15:19.630 –> 00:15:23.380

Hank and Sharyn Yuloff/Business Coaches: you know, whether it is my definition or your definition.

 

146

00:15:24.591 –> 00:15:40.750

Hank and Sharyn Yuloff/Business Coaches: There are tons of different things that you are doing. In fact, it’s everything that that comes into that generating revenue. Today. We’re gonna talk about 3 different parts of it. The branding part, the advertising part and the the public relations part

 

147

00:15:41.476 –> 00:15:47.020

Hank and Sharyn Yuloff/Business Coaches: in other webinars that we do, we talk about social media. We talk about websites.

 

148

00:15:47.484 –> 00:15:57.419

Hank and Sharyn Yuloff/Business Coaches: We talk about relationships. If you if you want to see those webinars follow us. If you go to your marketing advisorscom

 

149

00:15:57.755 –> 00:16:02.609

Hank and Sharyn Yuloff/Business Coaches: every month, we do a list of other webinars, and you can come to those and they’re all free.

 

150

00:16:04.710 –> 00:16:07.960

Hank and Sharyn Yuloff/Business Coaches: So the 1st part of this we’re going to talk about advertising

 

151

00:16:09.334 –> 00:16:15.359

Hank and Sharyn Yuloff/Business Coaches: comes in an awful lot of ways advertising pays so that we can watch TV or less

 

152

00:16:16.060 –> 00:16:17.417

Hank and Sharyn Yuloff/Business Coaches: unless you have

 

153

00:16:18.490 –> 00:16:19.919

Hank and Sharyn Yuloff/Business Coaches: direct TV. And then

 

154

00:16:19.980 –> 00:16:22.556

Hank and Sharyn Yuloff/Business Coaches: they keep charging you

 

155

00:16:24.840 –> 00:16:25.860

Hank and Sharyn Yuloff/Business Coaches: such a pain.

 

156

00:16:27.980 –> 00:16:29.540

Hank and Sharyn Yuloff/Business Coaches: there’s an official.

 

157

00:16:30.440 –> 00:16:33.310

Hank and Sharyn Yuloff/Business Coaches: you know what? That’s the wrong slide. Oh, my God.

 

158

00:16:33.810 –> 00:16:39.739

Hank and Sharyn Yuloff/Business Coaches: welcome back to that! How’s the public relations slide? Not the advertising.

 

159

00:16:39.950 –> 00:16:45.030

Hank and Sharyn Yuloff/Business Coaches: the what advertising very much is. It’s the it’s the paid

 

160

00:16:46.360 –> 00:16:48.170

Hank and Sharyn Yuloff/Business Coaches: expressing of your message.

 

161

00:16:49.906 –> 00:16:55.709

Hank and Sharyn Yuloff/Business Coaches: It is where someone says, Hey, would you like an add on our program. It’ll really get your name out there

 

162

00:16:57.260 –> 00:17:02.530

Hank and Sharyn Yuloff/Business Coaches: now, where? Yes, when somebody says that to you your your only answer is out where and how?

 

163

00:17:04.510 –> 00:17:05.859

Hank and Sharyn Yuloff/Business Coaches: Because

 

164

00:17:06.260 –> 00:17:11.460

Hank and Sharyn Yuloff/Business Coaches: they’ve been told. Tell them when you sell them apps, tell them it really gets their name out there.

 

165

00:17:12.069 –> 00:17:16.019

Hank and Sharyn Yuloff/Business Coaches: and we’ve I’ve seen a lot of bad ads. I see them every day

 

166

00:17:16.608 –> 00:17:19.640

Hank and Sharyn Yuloff/Business Coaches: it. It’s it’s a horrible, horrible thing that

 

167

00:17:19.650 –> 00:17:21.270

Hank and Sharyn Yuloff/Business Coaches: you know I go through

 

168

00:17:21.602 –> 00:17:27.740

Hank and Sharyn Yuloff/Business Coaches: in this ad. There’s so many things that are wrong. The about the only thing that I like about this ad

 

169

00:17:28.280 –> 00:17:33.420

Hank and Sharyn Yuloff/Business Coaches: is that they didn’t just throw their logo at the top. They have a headline

 

170

00:17:33.540 –> 00:17:43.020

Hank and Sharyn Yuloff/Business Coaches: that that says, you know, talks about dental health and heart health, and then why choose them so? If the concept is there, it’s just

 

171

00:17:43.150 –> 00:17:47.230

Hank and Sharyn Yuloff/Business Coaches: way messy. Too many type bases, too many

 

172

00:17:47.590 –> 00:18:00.219

Hank and Sharyn Yuloff/Business Coaches: typefaces that don’t match at all. The email address is a Verizon email address not based on their own website. It’s hard to read their website. There’s no reason to put the social media stuff in there.

 

173

00:18:00.790 –> 00:18:01.580

Hank and Sharyn Yuloff/Business Coaches: etc.

 

174

00:18:04.330 –> 00:18:15.128

Hank and Sharyn Yuloff/Business Coaches: badly placed, ads, whether you’re driving, you know, while you’re driving on the on the 10 freeways, not the place to ask me to text while I’m driving the ad on the right. I saw it.

 

175

00:18:15.950 –> 00:18:27.270

Hank and Sharyn Yuloff/Business Coaches: Oh, during an a a diamondbacks game in Arizona. Yeah. And to to answer your question, Leroy. No, we don’t have audiobook. Sorry you’re gonna have to read it.

 

176

00:18:28.170 –> 00:18:29.760

Hank and Sharyn Yuloff/Business Coaches: I like it. Yeah.

 

177

00:18:29.780 –> 00:18:31.009

Hank and Sharyn Yuloff/Business Coaches: Well, I’m just saying

 

178

00:18:32.070 –> 00:18:33.629

Hank and Sharyn Yuloff/Business Coaches: until I can get

 

179

00:18:35.070 –> 00:18:39.800

Hank and Sharyn Yuloff/Business Coaches: I don’t know James Earl Jones to to read our books, or

 

180

00:18:40.860 –> 00:18:42.839

Hank and Sharyn Yuloff/Business Coaches: Christopher Walton that’d be good

 

181

00:18:43.030 –> 00:18:43.800

Hank and Sharyn Yuloff/Business Coaches: now.

 

182

00:18:43.910 –> 00:18:44.600

Hank and Sharyn Yuloff/Business Coaches: smart

 

183

00:18:46.089 –> 00:19:00.290

Hank and Sharyn Yuloff/Business Coaches: so not the best place to put an ad. I’m I’m not really thinking of of repairing anything when I’m in the restroom at the diamond backscape. Oh, and that phone number I love that. It has letters in it. But they didn’t put the numbers that go with it. So they they kind of lose

 

184

00:19:00.320 –> 00:19:01.889

Hank and Sharyn Yuloff/Business Coaches: total failure there.

 

185

00:19:02.476 –> 00:19:04.299

Hank and Sharyn Yuloff/Business Coaches: They’re badly automated ads.

 

186

00:19:04.820 –> 00:19:06.449

Hank and Sharyn Yuloff/Business Coaches: I saw these

 

187

00:19:06.490 –> 00:19:10.928

Hank and Sharyn Yuloff/Business Coaches: when we were in Sedona, and there is no Macy’s in Sedona there.

 

188

00:19:11.300 –> 00:19:29.079

Hank and Sharyn Yuloff/Business Coaches: Sedona actually is a growing town, and those apartments on the right side. They don’t exist in Sedona. I’ve seen that picture used for a lot of different towns. So badly automated ads, just use graph the wrong graphics all the time.

 

189

00:19:29.660 –> 00:19:31.539

Hank and Sharyn Yuloff/Business Coaches: Badly designed ads.

 

190

00:19:31.830 –> 00:19:34.730

Hank and Sharyn Yuloff/Business Coaches: mostly because

 

191

00:19:34.870 –> 00:19:43.829

Hank and Sharyn Yuloff/Business Coaches: the salesperson says, yes, we can put everything you want possible in the ad. And they they think that the more information that you put in there the better it is.

 

192

00:19:44.730 –> 00:19:57.099

Hank and Sharyn Yuloff/Business Coaches: The concept of white spaces seems to be forgotten, and a lot of direct mail pieces I and I the one on the left. I don’t really understand why they have the dog when they’re a dental laboratory. I don’t. I don’t get it.

 

193

00:19:58.310 –> 00:20:08.529

Hank and Sharyn Yuloff/Business Coaches: not even a dog showing their teeth. Yeah, you don’t even see that the dog is really oh, God! Very nicely. Window world, very nicely. One award. We can’t really see what it’s for.

 

194

00:20:08.690 –> 00:20:09.700

Hank and Sharyn Yuloff/Business Coaches: Of

 

195

00:20:10.570 –> 00:20:15.580

Hank and Sharyn Yuloff/Business Coaches: Ouch! Just a whole lot of Ouch! Don’t pack your ads with too much stuff.

 

196

00:20:16.831 –> 00:20:24.129

Hank and Sharyn Yuloff/Business Coaches: And again, isn’t the advertisers fault a lot of the times? It’s because of the the company that’s selling them. The app.

 

197

00:20:24.310 –> 00:20:25.110

Hank and Sharyn Yuloff/Business Coaches: Ab.

 

198

00:20:25.840 –> 00:20:27.690

Hank and Sharyn Yuloff/Business Coaches: bad messaging on website.

 

199

00:20:28.210 –> 00:20:30.739

Hank and Sharyn Yuloff/Business Coaches: Bearway asked us what we thought of their ad, and

 

200

00:20:30.940 –> 00:20:43.070

Hank and Sharyn Yuloff/Business Coaches: you know their websites like, well, which of those people on the left is going to be the person that tells me my mortgage? Oh, well, no, it’s just a it’s just a stock photo to show that we have a lot of people at workforce.

 

201

00:20:43.210 –> 00:20:50.130

Hank and Sharyn Yuloff/Business Coaches: Oh, okay, do. You guys still do all of your graphics using a calculator and graph taker and a pencil.

 

202

00:20:50.700 –> 00:20:53.369

Hank and Sharyn Yuloff/Business Coaches: Now, well, why are you showing?

 

203

00:20:53.650 –> 00:20:56.330

Hank and Sharyn Yuloff/Business Coaches: Not even old technology, just just

 

204

00:20:56.580 –> 00:20:57.840

Hank and Sharyn Yuloff/Business Coaches: wrong

 

205

00:20:57.940 –> 00:20:59.290

Hank and Sharyn Yuloff/Business Coaches: technology. But

 

206

00:20:59.530 –> 00:21:12.499

Hank and Sharyn Yuloff/Business Coaches: and do you only work with with young homebuyers. No, we work with everyone. Well, all the pick people in here, including all the sales, reps. I think there’s 1 guy that’s older than 50 on in that picture, but

 

207

00:21:12.570 –> 00:21:15.319

Hank and Sharyn Yuloff/Business Coaches: they’re all young people. So

 

208

00:21:15.360 –> 00:21:18.389

Hank and Sharyn Yuloff/Business Coaches: you’re not showing the breadth of what you do.

 

209

00:21:18.620 –> 00:21:20.170

Hank and Sharyn Yuloff/Business Coaches: And these

 

210

00:21:21.910 –> 00:21:24.640

Hank and Sharyn Yuloff/Business Coaches: these aren’t overtly.

 

211

00:21:25.410 –> 00:21:28.150

Hank and Sharyn Yuloff/Business Coaches: But people have

 

212

00:21:28.670 –> 00:21:32.260

Hank and Sharyn Yuloff/Business Coaches: bots when they look at your ads when they look at your website.

 

213

00:21:32.833 –> 00:21:36.079

Hank and Sharyn Yuloff/Business Coaches: Even if they’re subconscious, right? It’s probably

 

214

00:21:36.100 –> 00:21:43.730

Hank and Sharyn Yuloff/Business Coaches: there isn’t anyone that’s in their fifties that looks at this and goes. Oh, well, they’re not. They’re not for me consciously right. It’s subliminal.

 

215

00:21:43.850 –> 00:21:51.289

Hank and Sharyn Yuloff/Business Coaches: I don’t know. Somehow it just didn’t speak to me. Well, right? Because none of those people look like anything like you look

 

216

00:21:51.749 –> 00:21:56.540

Hank and Sharyn Yuloff/Business Coaches: we looked at an add a website this morning for someone they do therapy

 

217

00:21:57.170 –> 00:21:59.779

Hank and Sharyn Yuloff/Business Coaches: and all of the photos

 

218

00:22:00.950 –> 00:22:03.579

Hank and Sharyn Yuloff/Business Coaches: of their office there were. There were no people

 

219

00:22:03.850 –> 00:22:06.429

Hank and Sharyn Yuloff/Business Coaches: in the in the photos at all. Now

 

220

00:22:07.450 –> 00:22:12.019

Hank and Sharyn Yuloff/Business Coaches: the reason, you know they can’t. They don’t show patience

 

221

00:22:12.400 –> 00:22:18.559

Hank and Sharyn Yuloff/Business Coaches: in their photos. It’s like, Well, wait, you can get actors, but you still have. Yeah.

 

222

00:22:18.700 –> 00:22:22.729

Hank and Sharyn Yuloff/Business Coaches: but they’re all. It was like a ghost office for therapy. Just

 

223

00:22:22.810 –> 00:22:30.519

Hank and Sharyn Yuloff/Business Coaches: creepy. Yeah, creepy feeling. And when you don’t want somebody having with a feeling of creepiness

 

224

00:22:30.880 –> 00:22:33.380

Hank and Sharyn Yuloff/Business Coaches: when they’re gonna be hiring you for therapy.

 

225

00:22:33.530 –> 00:22:50.989

Hank and Sharyn Yuloff/Business Coaches: not really for anything unless you’re a ghostbuster. Yeah, alright. So if you’re gonna create ads that work, make sure you have your audience targeted properly. You know exactly who you want to. And you know, demographically, we we talk about demographics in in

 

226

00:22:51.160 –> 00:22:53.995

Hank and Sharyn Yuloff/Business Coaches: virtually every other webinar but this one

 

227

00:22:54.660 –> 00:22:58.670

Hank and Sharyn Yuloff/Business Coaches: you have to know where they’re looking for someone that does what you do

 

228

00:22:58.860 –> 00:23:04.769

Hank and Sharyn Yuloff/Business Coaches: or where are they hanging out trying to be entertained, for example, what social media platforms. If you’re going to run ads there

 

229

00:23:06.130 –> 00:23:07.449

Hank and Sharyn Yuloff/Business Coaches: you gotta have a budget.

 

230

00:23:07.880 –> 00:23:12.600

Hank and Sharyn Yuloff/Business Coaches: because no matter where you’re running ads. If you’re paying for advertising

 

231

00:23:13.039 –> 00:23:23.930

Hank and Sharyn Yuloff/Business Coaches: you can blow through a budget quite quickly, especially on a paper click situation if you’re doing them online. If you’re using a publication alright, then you know this is the x amount of dollars per month.

 

232

00:23:24.630 –> 00:23:30.329

Hank and Sharyn Yuloff/Business Coaches: and then it’s just a function of number of months in the size of the app but

 

233

00:23:30.490 –> 00:23:36.060

Hank and Sharyn Yuloff/Business Coaches: you need to have your budget to do all this. And this

 

234

00:23:36.100 –> 00:23:43.319

Hank and Sharyn Yuloff/Business Coaches: while we’re thinking of of the budget, the return an ad doesn’t work. If you if you spent a thousand dollars on an ad.

 

235

00:23:43.610 –> 00:23:46.020

Hank and Sharyn Yuloff/Business Coaches: and you made a thousand dollars on the ad.

 

236

00:23:46.230 –> 00:23:54.809

Hank and Sharyn Yuloff/Business Coaches: It did not break even all you did was cover the cost of the ad. You didn’t cost. Cover the cost of delivering your services, delivering your products and your profit.

 

237

00:23:55.250 –> 00:24:12.280

Hank and Sharyn Yuloff/Business Coaches: And and if you’re doing social media posting right? There’s no dollars to that unless you’re paying someone to do it. Then there is a dollars, but it is still your time, and your time is valuable, and if you weren’t investing your time and doing social media posts, you were doing it to deliver your product or service.

 

238

00:24:12.470 –> 00:24:18.580

Hank and Sharyn Yuloff/Business Coaches: right? So you’re missing out on those dollars because you’re doing social media. So that’s that’s 1. Another reason why you want to make sure it’s targeted properly.

 

239

00:24:18.680 –> 00:24:27.211

Hank and Sharyn Yuloff/Business Coaches: Yeah, you wanna make sure that your your creative department, your graphic artist, your your business coaches.

 

240

00:24:28.390 –> 00:24:31.359

Hank and Sharyn Yuloff/Business Coaches: make sure the creative is is part of it

 

241

00:24:31.710 –> 00:24:33.409

Hank and Sharyn Yuloff/Business Coaches: all the way through the process.

 

242

00:24:33.730 –> 00:24:36.419

Hank and Sharyn Yuloff/Business Coaches: Your creative is going to be

 

243

00:24:36.923 –> 00:24:40.380

Hank and Sharyn Yuloff/Business Coaches: part e, even sometimes, before you choose

 

244

00:24:40.610 –> 00:24:46.510

Hank and Sharyn Yuloff/Business Coaches: the method or the type of ad that you’re going to be running and where it is creative should be involved in it.

 

245

00:24:46.900 –> 00:24:49.250

Hank and Sharyn Yuloff/Business Coaches: And once you run your ads, you have to test them.

 

246

00:24:52.090 –> 00:24:56.119

Hank and Sharyn Yuloff/Business Coaches: we prefer. And I’m gonna give you one example.

 

247

00:24:58.190 –> 00:25:02.210

Hank and Sharyn Yuloff/Business Coaches: we. We spoke to a new client of that’s going to be doing some direct mail.

 

248

00:25:02.410 –> 00:25:04.610

Hank and Sharyn Yuloff/Business Coaches: and on his

 

249

00:25:04.840 –> 00:25:06.090

Hank and Sharyn Yuloff/Business Coaches: mailing

 

250

00:25:06.990 –> 00:25:08.080

Hank and Sharyn Yuloff/Business Coaches: list

 

251

00:25:08.280 –> 00:25:11.089

Hank and Sharyn Yuloff/Business Coaches: there’s roughly a thousand businesses on.

 

252

00:25:12.190 –> 00:25:13.690

Hank and Sharyn Yuloff/Business Coaches: So he’s gonna run

 

253

00:25:13.710 –> 00:25:16.529

Hank and Sharyn Yuloff/Business Coaches: one different ad to a hundred of them.

 

254

00:25:16.580 –> 00:25:19.410

Hank and Sharyn Yuloff/Business Coaches: and another add to another 100

 

255

00:25:19.700 –> 00:25:22.290

Hank and Sharyn Yuloff/Business Coaches: called an A B test.

 

256

00:25:22.590 –> 00:25:27.469

Hank and Sharyn Yuloff/Business Coaches: We’re going to see which one of the 2 ads pulls best, and then the other 800 will get.

 

257

00:25:27.890 –> 00:25:29.499

Hank and Sharyn Yuloff/Business Coaches: I want the one.

 

258

00:25:30.398 –> 00:25:33.820

Hank and Sharyn Yuloff/Business Coaches: In the only thing we’re changing is

 

259

00:25:33.910 –> 00:25:36.988

Hank and Sharyn Yuloff/Business Coaches: a headline to see which one pulls better, because

 

260

00:25:38.220 –> 00:25:41.999

Hank and Sharyn Yuloff/Business Coaches: if if you change too many things, you don’t know what

 

261

00:25:42.630 –> 00:25:45.120

Hank and Sharyn Yuloff/Business Coaches: what one thing it was that made the difference.

 

262

00:25:45.300 –> 00:25:48.291

Hank and Sharyn Yuloff/Business Coaches: So testing your ads

 

263

00:25:49.480 –> 00:25:51.290

Hank and Sharyn Yuloff/Business Coaches: is a really important thing.

 

264

00:25:51.510 –> 00:25:52.240

Hank and Sharyn Yuloff/Business Coaches: you know.

 

265

00:25:52.360 –> 00:25:57.993

Hank and Sharyn Yuloff/Business Coaches: when Sharon and I are going to do as I’m fortunate I can. I can show it to Sharon and say, Okay, what do you think?

 

266

00:25:59.240 –> 00:26:00.780

Hank and Sharyn Yuloff/Business Coaches: She’s the sounding board?

 

267

00:26:01.300 –> 00:26:07.050

Hank and Sharyn Yuloff/Business Coaches: But she also knows our our audiences better than anyone. So there we go.

 

268

00:26:07.200 –> 00:26:10.150

Hank and Sharyn Yuloff/Business Coaches: We tested them. Even then we do test, we do

 

269

00:26:10.630 –> 00:26:12.510

Hank and Sharyn Yuloff/Business Coaches: and always evaluate it.

 

270

00:26:13.310 –> 00:26:17.120

Hank and Sharyn Yuloff/Business Coaches: Make sure you are taking time out to say, Okay, how did we do

 

271

00:26:17.220 –> 00:26:18.050

Hank and Sharyn Yuloff/Business Coaches: of?

 

272

00:26:19.610 –> 00:26:22.789

Hank and Sharyn Yuloff/Business Coaches: We do a lot of the evaluation of ads with clients

 

273

00:26:23.951 –> 00:26:26.899

Hank and Sharyn Yuloff/Business Coaches: quite often when they start as

 

274

00:26:27.060 –> 00:26:29.660

Hank and Sharyn Yuloff/Business Coaches: as clients. We we look at

 

275

00:26:29.840 –> 00:26:32.870

Hank and Sharyn Yuloff/Business Coaches: all right. What ads have you run? What are you currently doing?

 

276

00:26:33.170 –> 00:26:37.039

Hank and Sharyn Yuloff/Business Coaches: And we always ask, How did this work?

 

277

00:26:37.500 –> 00:26:40.040

Hank and Sharyn Yuloff/Business Coaches: And almost always the answer is.

 

278

00:26:40.140 –> 00:26:43.390

Hank and Sharyn Yuloff/Business Coaches: I don’t know. That’s why you’re here now.

 

279

00:26:44.100 –> 00:26:45.010

Hank and Sharyn Yuloff/Business Coaches: Okay.

 

280

00:26:46.040 –> 00:26:50.620

Hank and Sharyn Yuloff/Business Coaches: what’s you know? What we want to find out? What adds, what things that you’re doing?

 

281

00:26:51.037 –> 00:26:54.009

Hank and Sharyn Yuloff/Business Coaches: What marketing steps are you taking that that make the phone ring?

 

282

00:26:54.370 –> 00:26:58.480

Hank and Sharyn Yuloff/Business Coaches: So then it’s usually an education with who’s answering the phone.

 

283

00:26:58.490 –> 00:27:02.609

Hank and Sharyn Yuloff/Business Coaches: hey? Thank you very much for calling. Appreciate you, hey? How did you hear of us?

 

284

00:27:03.310 –> 00:27:06.860

Hank and Sharyn Yuloff/Business Coaches: And most of the time you have to pull a little bit.

 

285

00:27:07.560 –> 00:27:08.830

Hank and Sharyn Yuloff/Business Coaches: And you online.

 

286

00:27:09.580 –> 00:27:11.630

Hank and Sharyn Yuloff/Business Coaches: that’s not really helpful, right? So

 

287

00:27:11.860 –> 00:27:19.489

Hank and Sharyn Yuloff/Business Coaches: how did you find the phone line which search engine? I turned them on my computer and there you were.

 

288

00:27:21.350 –> 00:27:24.500

Hank and Sharyn Yuloff/Business Coaches: want to show you a couple of ads that are really well targeted.

 

289

00:27:26.060 –> 00:27:29.180

Hank and Sharyn Yuloff/Business Coaches: As you watch the ad start thinking of.

 

290

00:27:29.200 –> 00:27:32.700

Hank and Sharyn Yuloff/Business Coaches: Who do you think their target audience is?

 

291

00:27:35.470 –> 00:27:37.270

Hank and Sharyn Yuloff/Business Coaches: Hi! I’m Robert Lee.

 

292

00:27:37.370 –> 00:27:39.340

Hank and Sharyn Yuloff/Business Coaches: I own Coleman liquidation.

 

293

00:27:40.360 –> 00:27:41.559

Hank and Sharyn Yuloff/Business Coaches: I sell mobile homes.

 

294

00:27:42.510 –> 00:27:45.780

Hank and Sharyn Yuloff/Business Coaches: I’m not going to waste your time. I’m going to tell it just like it is.

 

295

00:27:46.360 –> 00:27:48.929

Hank and Sharyn Yuloff/Business Coaches: These are mobile homes, not mansions.

 

296

00:27:49.380 –> 00:27:50.900

Hank and Sharyn Yuloff/Business Coaches: They come in 2 pieces.

 

297

00:27:51.230 –> 00:27:52.830

Hank and Sharyn Yuloff/Business Coaches: If that’s what you’re looking for.

 

298

00:27:53.540 –> 00:27:54.739

Hank and Sharyn Yuloff/Business Coaches: That’s what I got.

 

299

00:27:55.330 –> 00:27:56.470

Hank and Sharyn Yuloff/Business Coaches: They’re used.

 

300

00:27:56.500 –> 00:27:58.280

Hank and Sharyn Yuloff/Business Coaches: Some of them have stains.

 

301

00:27:58.470 –> 00:27:59.940

Hank and Sharyn Yuloff/Business Coaches: We cover that up.

 

302

00:28:00.200 –> 00:28:01.319

Hank and Sharyn Yuloff/Business Coaches: she decorates them.

 

303

00:28:01.740 –> 00:28:03.290

Hank and Sharyn Yuloff/Business Coaches: She sells them.

 

304

00:28:03.420 –> 00:28:05.440

Hank and Sharyn Yuloff/Business Coaches: These guys help me move

 

305

00:28:07.930 –> 00:28:08.630

Hank and Sharyn Yuloff/Business Coaches: out.

 

306

00:28:11.480 –> 00:28:22.729

Hank and Sharyn Yuloff/Business Coaches: A bouncer in Birmingham hit me in the face with a crescent ranch 5 times, and my wife’s boyfriend broke my jaw with a fence post. So if you don’t buy a treadmill for me, it ain’t going to hurt my feelings.

 

307

00:28:27.700 –> 00:28:32.649

Hank and Sharyn Yuloff/Business Coaches: So come on down to coalman liquidation and get yourself a home, or don’t I don’t care.

 

308

00:28:45.830 –> 00:28:46.520

Hank and Sharyn Yuloff/Business Coaches: be.

 

309

00:28:48.220 –> 00:28:51.180

Hank and Sharyn Yuloff/Business Coaches: I love local commercials.

 

310

00:28:51.350 –> 00:28:54.900

Hank and Sharyn Yuloff/Business Coaches: Yep, that is a real ad. He won that ad.

 

311

00:28:55.470 –> 00:28:59.850

Hank and Sharyn Yuloff/Business Coaches: and that’s what they put together. Who’s his target audience?

 

312

00:29:00.540 –> 00:29:03.370

Hank and Sharyn Yuloff/Business Coaches: Not somebody that wants it.

 

313

00:29:03.430 –> 00:29:05.729

Hank and Sharyn Yuloff/Business Coaches: you know. 10,000 square foot

 

314

00:29:06.130 –> 00:29:07.300

Hank and Sharyn Yuloff/Business Coaches: mansion

 

315

00:29:08.418 –> 00:29:11.250

Hank and Sharyn Yuloff/Business Coaches: somebody probably just needs.

 

316

00:29:11.590 –> 00:29:13.310

Hank and Sharyn Yuloff/Business Coaches: I just need a home.

 

317

00:29:14.070 –> 00:29:18.630

Hank and Sharyn Yuloff/Business Coaches: We’ve got property, and you know, I I need a place to get the mail

 

318

00:29:19.677 –> 00:29:27.999

Hank and Sharyn Yuloff/Business Coaches: could be a contractor. That’s a you know somebody that says, Hey, you know, we’re we’re building our house on on a couple of acres out there, and we need

 

319

00:29:28.050 –> 00:29:29.090

Hank and Sharyn Yuloff/Business Coaches: an office.

 

320

00:29:30.560 –> 00:29:34.010

Hank and Sharyn Yuloff/Business Coaches: probably not the the main target audience. But you get what I mean.

 

321

00:29:36.930 –> 00:29:37.860

Hank and Sharyn Yuloff/Business Coaches: this

 

322

00:29:38.606 –> 00:29:39.839

Hank and Sharyn Yuloff/Business Coaches: this is

 

323

00:29:40.773 –> 00:29:43.040

Hank and Sharyn Yuloff/Business Coaches: shoot! It worked earlier. Damn!

 

324

00:29:43.920 –> 00:29:45.930

Hank and Sharyn Yuloff/Business Coaches: I even tested it.

 

325

00:29:47.667 –> 00:29:52.679

Hank and Sharyn Yuloff/Business Coaches: Implementation can be everything we were walking through in Washington, DC.

 

326

00:29:53.030 –> 00:29:54.909

Hank and Sharyn Yuloff/Business Coaches: And I saw this truck.

 

327

00:29:55.300 –> 00:29:56.000

Hank and Sharyn Yuloff/Business Coaches: Hmm.

 

328

00:29:56.880 –> 00:30:05.979

Hank and Sharyn Yuloff/Business Coaches: great use of white space overuse of white space. But if you’re going to be moving things sometimes you want to make sure that you are properly using all the space

 

329

00:30:08.365 –> 00:30:08.910

Hank and Sharyn Yuloff/Business Coaches: we.

 

330

00:30:09.250 –> 00:30:12.689

Hank and Sharyn Yuloff/Business Coaches: We had a client that at the beginning of last year

 

331

00:30:13.420 –> 00:30:15.250

Hank and Sharyn Yuloff/Business Coaches: was sending out postcards.

 

332

00:30:15.370 –> 00:30:16.900

Hank and Sharyn Yuloff/Business Coaches: said, Let me see it first.st

 

333

00:30:18.390 –> 00:30:19.720

Hank and Sharyn Yuloff/Business Coaches: Who’s your target?

 

334

00:30:20.200 –> 00:30:24.469

Hank and Sharyn Yuloff/Business Coaches: Well, it’s gonna be women mostly.

 

335

00:30:25.200 –> 00:30:27.530

Hank and Sharyn Yuloff/Business Coaches: And why are they going to

 

336

00:30:27.670 –> 00:30:29.000

Hank and Sharyn Yuloff/Business Coaches: answer this call?

 

337

00:30:29.630 –> 00:30:36.150

Hank and Sharyn Yuloff/Business Coaches: Well, cause they wanna you know it. This is their New Year’s resolution. So their resolution is to book a cleaning.

 

338

00:30:37.060 –> 00:30:43.239

Hank and Sharyn Yuloff/Business Coaches: What’s the real reason they call you while their house is dirty? Oh, okay, well, why don’t we make it this?

 

339

00:30:44.910 –> 00:30:48.309

Hank and Sharyn Yuloff/Business Coaches: So if a clean house is your resolution.

 

340

00:30:50.790 –> 00:30:53.200

Hank and Sharyn Yuloff/Business Coaches: How you know? Then we offer them an answer.

 

341

00:30:53.740 –> 00:31:01.510

Hank and Sharyn Yuloff/Business Coaches: So start with, you know, help get your creative involved. What’s your your end. You know what’s the the start with the end in mind.

 

342

00:31:01.750 –> 00:31:03.309

Hank and Sharyn Yuloff/Business Coaches: What is your goal?

 

343

00:31:03.600 –> 00:31:06.859

Hank and Sharyn Yuloff/Business Coaches: And once you know your goal, you start to work backwards

 

344

00:31:08.870 –> 00:31:11.050

Hank and Sharyn Yuloff/Business Coaches: alright within public relations.

 

345

00:31:12.210 –> 00:31:15.430

Hank and Sharyn Yuloff/Business Coaches: I I went to San Diego State

 

346

00:31:15.710 –> 00:31:24.260

Hank and Sharyn Yuloff/Business Coaches: because I wanted to have it my degree in public relations. And that’s where the the person that that actually wrote the book, Dr. Allen Center and and

 

347

00:31:24.350 –> 00:31:26.820

Hank and Sharyn Yuloff/Business Coaches: Scott Cutbook for teaching.

 

348

00:31:27.470 –> 00:31:30.349

Hank and Sharyn Yuloff/Business Coaches: And this is the really long version of it.

 

349

00:31:30.480 –> 00:31:34.199

Hank and Sharyn Yuloff/Business Coaches: public relations. But you don’t need that. If this is the non

 

350

00:31:34.210 –> 00:31:35.680

Hank and Sharyn Yuloff/Business Coaches: paid messaging

 

351

00:31:36.310 –> 00:31:37.410

Hank and Sharyn Yuloff/Business Coaches: that you’re doing.

 

352

00:31:38.480 –> 00:31:43.400

Hank and Sharyn Yuloff/Business Coaches: it’s how you relate to your all of the people, your publics.

 

353

00:31:43.550 –> 00:31:46.180

Hank and Sharyn Yuloff/Business Coaches: and you have several publics.

 

354

00:31:46.810 –> 00:31:52.020

Hank and Sharyn Yuloff/Business Coaches: everything from your employees to the government, depending on your business, to your competitors, to

 

355

00:31:52.720 –> 00:31:58.950

Hank and Sharyn Yuloff/Business Coaches: all of those people, all of those companies where the relationship affects

 

356

00:31:59.160 –> 00:32:00.570

Hank and Sharyn Yuloff/Business Coaches: your business

 

357

00:32:02.280 –> 00:32:13.829

Hank and Sharyn Yuloff/Business Coaches: messaging that goes out to customers, messages that go out that you may want your shareholders to see things. You want your competitors disinformation. You want your competitors to see.

 

358

00:32:15.960 –> 00:32:18.760

Hank and Sharyn Yuloff/Business Coaches: Yeah, what do you want the media to write about your business?

 

359

00:32:20.830 –> 00:32:28.590

Hank and Sharyn Yuloff/Business Coaches: These are the the important publics that you always have to be thinking of, no matter what you’re doing, to market your business

 

360

00:32:28.660 –> 00:32:31.480

Hank and Sharyn Yuloff/Business Coaches: as an example at the Microsoft

 

361

00:32:32.100 –> 00:32:37.300

Hank and Sharyn Yuloff/Business Coaches: National Convention. Should they really be using apple products to for all their slides.

 

362

00:32:37.770 –> 00:32:39.179

Hank and Sharyn Yuloff/Business Coaches: Probably not

 

363

00:32:39.480 –> 00:32:40.770

Hank and Sharyn Yuloff/Business Coaches: bad optics.

 

364

00:32:42.090 –> 00:32:45.390

Hank and Sharyn Yuloff/Business Coaches: Coca-cola had a brilliant idea.

 

365

00:32:46.890 –> 00:32:48.379

Hank and Sharyn Yuloff/Business Coaches: you know they they

 

366

00:32:48.410 –> 00:32:54.189

Hank and Sharyn Yuloff/Business Coaches: use the motto, Share a coke and a smile, and say, wait a minute, why don’t we? Why don’t we sell a whole lot more bottles?

 

367

00:32:54.710 –> 00:32:57.409

Hank and Sharyn Yuloff/Business Coaches: So they started putting 1st names on the bottles

 

368

00:32:57.980 –> 00:33:01.560

Hank and Sharyn Yuloff/Business Coaches: so that got people to start looking for their name on bottles.

 

369

00:33:01.680 –> 00:33:04.710

Hank and Sharyn Yuloff/Business Coaches: and then they wanted to be able to order bottles with their name on it.

 

370

00:33:04.830 –> 00:33:07.579

Hank and Sharyn Yuloff/Business Coaches: and they got all sorts of press.

 

371

00:33:09.720 –> 00:33:11.810

Hank and Sharyn Yuloff/Business Coaches: which is really an ad for coat.

 

372

00:33:11.950 –> 00:33:23.890

Hank and Sharyn Yuloff/Business Coaches: talking about how you can buy a bottle with your name on it, or your friends or loved ones. Yep. So this is positive messaging that talks about your product. I don’t know that you can still do that.

 

373

00:33:23.900 –> 00:33:25.589

Hank and Sharyn Yuloff/Business Coaches: Have it tried. I don’t think so.

 

374

00:33:27.690 –> 00:33:35.230

Hank and Sharyn Yuloff/Business Coaches: right here, I want to share a comment. There there is that a he’s saying this is even bad. Publicity is, you know, is is okay. Now.

 

375

00:33:35.270 –> 00:33:40.160

Hank and Sharyn Yuloff/Business Coaches: honestly, not any publicity is good. Publicity is not true.

 

376

00:33:41.197 –> 00:33:44.972

Hank and Sharyn Yuloff/Business Coaches: You, you do not. Yeah. It is a complete myth.

 

377

00:33:45.430 –> 00:33:47.340

Hank and Sharyn Yuloff/Business Coaches: You want positive messaging.

 

378

00:33:48.930 –> 00:33:51.879

Hank and Sharyn Yuloff/Business Coaches: you know when they, when they released a hundred new names.

 

379

00:33:52.780 –> 00:33:57.570

Hank and Sharyn Yuloff/Business Coaches: get on our mail email list. So you’ll know when we release release new names

 

380

00:33:59.300 –> 00:34:05.030

Hank and Sharyn Yuloff/Business Coaches: the fine folks that bomb us are doing have done a wonderful thing. When you buy a pair

 

381

00:34:05.270 –> 00:34:07.439

Hank and Sharyn Yuloff/Business Coaches: of their socks they donate a pair.

 

382

00:34:08.580 –> 00:34:11.460

Hank and Sharyn Yuloff/Business Coaches: It gives them a great message

 

383

00:34:12.110 –> 00:34:20.659

Hank and Sharyn Yuloff/Business Coaches: that is more than buy our socks, buy our socks, buy our socks. It’s when you buy our socks, you’re helping some of that someone else.

 

384

00:34:21.060 –> 00:34:28.239

Hank and Sharyn Yuloff/Business Coaches: So if I have a choice between buying a pair of you know cane socks or bomba socks, I may

 

385

00:34:29.100 –> 00:34:33.580

Hank and Sharyn Yuloff/Business Coaches: just go with the bombus just because I’m helping somebody else.

 

386

00:34:34.120 –> 00:34:37.230

Hank and Sharyn Yuloff/Business Coaches: And now they’ve had more than talk. Yep. And

 

387

00:34:37.520 –> 00:34:39.780

Hank and Sharyn Yuloff/Business Coaches: this is the sort of thing that

 

388

00:34:40.870 –> 00:34:43.759

Hank and Sharyn Yuloff/Business Coaches: makes Price less of less important.

 

389

00:34:45.540 –> 00:34:51.529

Hank and Sharyn Yuloff/Business Coaches: So you want to start thinking of that. And Bombas has gotten a lot of positive press.

 

390

00:34:51.570 –> 00:34:55.449

Hank and Sharyn Yuloff/Business Coaches: Cnn. Forbes couple of articles talking about what they do.

 

391

00:34:56.230 –> 00:34:59.860

Hank and Sharyn Yuloff/Business Coaches: If you can get the press talking about what you do in a positive

 

392

00:35:00.070 –> 00:35:01.030

Hank and Sharyn Yuloff/Business Coaches: notes.

 

393

00:35:01.170 –> 00:35:02.060

Hank and Sharyn Yuloff/Business Coaches: A,

 

394

00:35:02.350 –> 00:35:05.010

Hank and Sharyn Yuloff/Business Coaches: that’s a win. Yeah, that’s free advertising.

 

395

00:35:05.300 –> 00:35:10.840

Hank and Sharyn Yuloff/Business Coaches: that’s positive. Excellent stuff. If you’re a fan of shark tank

 

396

00:35:11.714 –> 00:35:17.999

Hank and Sharyn Yuloff/Business Coaches: every now and then the sharks will say you really just came on the show you didn’t want to deal. You really just wanted the ad right.

 

397

00:35:18.740 –> 00:35:24.810

Hank and Sharyn Yuloff/Business Coaches: Nobody ever says yes, even if the answer should have been yes, they won’t actually talk to it, but we all know.

 

398

00:35:24.940 –> 00:35:39.020

Hank and Sharyn Yuloff/Business Coaches: Sometimes they they get on shark tank, and it’s awesome. But you know they have 20 million in sales. Their sales are expected to go up by 4 million this year. Why are they giving away? They just want a

 

399

00:35:39.720 –> 00:35:40.989

Hank and Sharyn Yuloff/Business Coaches: an amazing ad.

 

400

00:35:41.390 –> 00:35:42.890

Hank and Sharyn Yuloff/Business Coaches: And Shark Tank does that

 

401

00:35:45.980 –> 00:35:48.080

Hank and Sharyn Yuloff/Business Coaches: the best way to think of it?

 

402

00:35:48.620 –> 00:35:50.290

Hank and Sharyn Yuloff/Business Coaches: Good public relations

 

403

00:35:50.370 –> 00:35:51.920

Hank and Sharyn Yuloff/Business Coaches: looks to inspire

 

404

00:35:52.350 –> 00:35:56.229

Hank and Sharyn Yuloff/Business Coaches: your message. When you write a press release is not

 

405

00:35:56.960 –> 00:36:03.239

Hank and Sharyn Yuloff/Business Coaches: to say, Buy my stuff, buy my stuff, buy my stuff. It’s here are the good things that we are doing, that this company is doing in

 

406

00:36:03.370 –> 00:36:04.439

Hank and Sharyn Yuloff/Business Coaches: the community.

 

407

00:36:05.610 –> 00:36:07.480

Hank and Sharyn Yuloff/Business Coaches: Let people

 

408

00:36:07.780 –> 00:36:10.159

Hank and Sharyn Yuloff/Business Coaches: connect the dots themselves

 

409

00:36:11.760 –> 00:36:17.660

Hank and Sharyn Yuloff/Business Coaches: instead of trying to sell in your press releases. If your press releases are less sales

 

410

00:36:17.840 –> 00:36:26.829

Hank and Sharyn Yuloff/Business Coaches: and more, what’s going on in the world, and what’s more inspirational, you will have a higher percentage rate of getting those press releases used.

 

411

00:36:30.045 –> 00:36:30.990

Hank and Sharyn Yuloff/Business Coaches: Branding.

 

412

00:36:32.260 –> 00:36:33.760

Hank and Sharyn Yuloff/Business Coaches: Okay, your brand

 

413

00:36:34.980 –> 00:36:43.430

Hank and Sharyn Yuloff/Business Coaches: is my. Our definition of branding is it’s what people say about you when you’re not in the room.

 

414

00:36:44.110 –> 00:36:49.970

Hank and Sharyn Yuloff/Business Coaches: a very famous owner of a very famous company that you will see in a few slides, said that

 

415

00:36:50.640 –> 00:36:51.530

Hank and Sharyn Yuloff/Business Coaches: A.

 

416

00:36:52.480 –> 00:36:57.309

Hank and Sharyn Yuloff/Business Coaches: And when you let’s use Chipotle as an example, while we’re on the slide

 

417

00:36:58.578 –> 00:37:01.629

Hank and Sharyn Yuloff/Business Coaches: we used to very much enjoy going to chipotle

 

418

00:37:02.180 –> 00:37:04.110

Hank and Sharyn Yuloff/Business Coaches: great. Yeah. Tasty.

 

419

00:37:05.330 –> 00:37:07.620

Hank and Sharyn Yuloff/Business Coaches: for you know, affordable. It’s great.

 

420

00:37:08.250 –> 00:37:11.190

Hank and Sharyn Yuloff/Business Coaches: Then they had a problem with lettuce.

 

421

00:37:12.240 –> 00:37:13.610

Hank and Sharyn Yuloff/Business Coaches: and

 

422

00:37:13.800 –> 00:37:15.629

Hank and Sharyn Yuloff/Business Coaches: they didn’t fix it. They didn’t

 

423

00:37:16.480 –> 00:37:22.759

Hank and Sharyn Yuloff/Business Coaches: train their people properly, took them, you know, like a week plus to to close their stores for a proper training.

 

424

00:37:23.700 –> 00:37:24.570

Hank and Sharyn Yuloff/Business Coaches: sat.

 

425

00:37:26.632 –> 00:37:35.005

Hank and Sharyn Yuloff/Business Coaches: We are. I don’t think we’ve been there since. Well, and then it happened again. It wasn’t just the one. Then it happened again.

 

426

00:37:36.230 –> 00:37:38.989

Hank and Sharyn Yuloff/Business Coaches: couple of longer term examples Exxon gaps.

 

427

00:37:39.490 –> 00:37:48.825

Hank and Sharyn Yuloff/Business Coaches: I I re this came to my mind. I I hadn’t bought Exxon gasoline since you know the Exxon Valdez. Until recently.

 

428

00:37:49.300 –> 00:37:56.049

Hank and Sharyn Yuloff/Business Coaches: I was almost on empty, and an Exxon was the only station, so I put a few dollars, and I didn’t even fill my tank.

 

429

00:37:56.700 –> 00:37:57.700

Hank and Sharyn Yuloff/Business Coaches: Just count

 

430

00:37:59.255 –> 00:38:01.230

Hank and Sharyn Yuloff/Business Coaches: Vp has done the same.

 

431

00:38:01.560 –> 00:38:06.790

Hank and Sharyn Yuloff/Business Coaches: you know. Did the same horrible thing to our the south coast of the Us.

 

432

00:38:07.010 –> 00:38:11.169

Hank and Sharyn Yuloff/Business Coaches: So branding is influencing the perception.

 

433

00:38:11.930 –> 00:38:14.400

Hank and Sharyn Yuloff/Business Coaches: And I’ve left this slide up

 

434

00:38:14.810 –> 00:38:16.720

Hank and Sharyn Yuloff/Business Coaches: because most

 

435

00:38:16.830 –> 00:38:19.358

Hank and Sharyn Yuloff/Business Coaches: quote branding experts unquote

 

436

00:38:20.600 –> 00:38:23.360

Hank and Sharyn Yuloff/Business Coaches: we’ll talk about this in terms of your logo

 

437

00:38:24.140 –> 00:38:26.089

Hank and Sharyn Yuloff/Business Coaches: and the colors you use

 

438

00:38:26.170 –> 00:38:27.949

Hank and Sharyn Yuloff/Business Coaches: and the typeface you use.

 

439

00:38:28.220 –> 00:38:34.379

Hank and Sharyn Yuloff/Business Coaches: Those are the folks that are generally they’re trained as graphic artists, but now they’ve learned the word branding.

 

440

00:38:34.800 –> 00:38:39.380

Hank and Sharyn Yuloff/Business Coaches: And they want to say they’re branding experts instead of graphic experts

 

441

00:38:39.680 –> 00:38:40.430

Hank and Sharyn Yuloff/Business Coaches: of

 

442

00:38:40.640 –> 00:38:42.730

Hank and Sharyn Yuloff/Business Coaches: yeah. So so I think they’re also

 

443

00:38:44.100 –> 00:38:45.969

Hank and Sharyn Yuloff/Business Coaches: conflict rating. There’s probably a

 

444

00:38:46.130 –> 00:39:07.299

Hank and Sharyn Yuloff/Business Coaches: better word. The branding right? So they think of the logo as the branding that they used to do on animals right branding that animal. And so now I’m branding this pen with my logo, and that’s, I think, where it came from without looking at the bigger picture of the

 

445

00:39:07.300 –> 00:39:19.369

Hank and Sharyn Yuloff/Business Coaches: the brand not branding. Yeah. So you don’t have to look it up. It was Jeff basis of Amazon. That’s that’s where the quote came from. Really, it’s what people are saying about you. You’re not in the room.

 

446

00:39:22.640 –> 00:39:26.829

Hank and Sharyn Yuloff/Business Coaches: In March. Axios did a poll

 

447

00:39:28.080 –> 00:39:32.220

Hank and Sharyn Yuloff/Business Coaches: brands with great reputations and brands that don’t have great reputations.

 

448

00:39:34.370 –> 00:39:41.839

Hank and Sharyn Yuloff/Business Coaches: I the I love the Costco when I just saw a story in the last month. They they Costco just changed Ceos.

 

449

00:39:41.960 –> 00:39:48.610

Hank and Sharyn Yuloff/Business Coaches: And the question the biggest question on everyone’s mind was, will they keep the dollar? 50 hot dog?

 

450

00:39:48.780 –> 00:39:55.650

Hank and Sharyn Yuloff/Business Coaches: And there were article after article. Oh, my God! Thank goodness, Costco’s keeping the dollar 50 hot docs!

 

451

00:39:57.050 –> 00:39:57.770

Hank and Sharyn Yuloff/Business Coaches: Yeah.

 

452

00:39:57.930 –> 00:40:01.330

Hank and Sharyn Yuloff/Business Coaches: you know. Hey, whatever whatever floats your boat.

 

453

00:40:01.700 –> 00:40:03.019

Hank and Sharyn Yuloff/Business Coaches: Randy? Yep.

 

454

00:40:05.020 –> 00:40:17.450

Hank and Sharyn Yuloff/Business Coaches: I looked at the list. Trader Joe’s for for you and me. Yeah, absolutely. We. We miss it. We? We moved to an area where there is no Trader. Joe’s for the second time. Yeah. And and we miss it.

 

455

00:40:18.313 –> 00:40:24.640

Hank and Sharyn Yuloff/Business Coaches: And we’ve been told twice. Well, all you have to do is put a cooler with ice in your car. Drive the now 2 h

 

456

00:40:24.670 –> 00:40:29.669

Hank and Sharyn Yuloff/Business Coaches: to get straighter. Joe’s buy what you want. But yeah, we’re not doing it.

 

457

00:40:31.370 –> 00:40:33.380

Hank and Sharyn Yuloff/Business Coaches: How badly do you want it? Not that badly.

 

458

00:40:33.860 –> 00:40:35.839

Hank and Sharyn Yuloff/Business Coaches: So a logo on a cup

 

459

00:40:36.450 –> 00:40:37.620

Hank and Sharyn Yuloff/Business Coaches: not branding.

 

460

00:40:38.370 –> 00:40:39.900

Hank and Sharyn Yuloff/Business Coaches: Now this is Brand

 

461

00:40:41.330 –> 00:40:42.990

Hank and Sharyn Yuloff/Business Coaches: Starbucks gives you

 

462

00:40:43.040 –> 00:40:48.939

Hank and Sharyn Yuloff/Business Coaches: 3 different sizes and several different products that are very similar.

 

463

00:40:51.140 –> 00:40:54.610

Hank and Sharyn Yuloff/Business Coaches: Try the whole set until you find the one that you like the most.

 

464

00:40:54.980 –> 00:40:56.460

Hank and Sharyn Yuloff/Business Coaches: and then

 

465

00:40:57.250 –> 00:40:59.770

Hank and Sharyn Yuloff/Business Coaches: the price goes up just enough

 

466

00:41:01.340 –> 00:41:04.760

Hank and Sharyn Yuloff/Business Coaches: to give you to to bring you up the ladder.

 

467

00:41:05.947 –> 00:41:16.099

Hank and Sharyn Yuloff/Business Coaches: If you’re given giving 2 choices, people more often take the one at the bottom. If you give 3 choices quite often they will take them in the middle by Sharon and I have 3 different coaching programs

 

468

00:41:16.725 –> 00:41:21.114

Hank and Sharyn Yuloff/Business Coaches: the the top level coaching program is a hundred grand a year.

 

469

00:41:21.640 –> 00:41:33.610

Hank and Sharyn Yuloff/Business Coaches: very rarely. Does that get taken? And that’s okay. Our group coaching program is, you know, is it? Is it the bottom of that? It’s only a couple of 1,000 a year, but and then we have one in the middle

 

470

00:41:35.480 –> 00:41:46.340

Hank and Sharyn Yuloff/Business Coaches: The reason this works for Starbucks is that that top level, that extra bit a lot of the call, a lot of the things parts of it. They’re they’re built in

 

471

00:41:47.880 –> 00:41:51.160

Hank and Sharyn Yuloff/Business Coaches: the cup a little bit larger. Yeah, not much.

 

472

00:41:52.480 –> 00:41:53.960

Hank and Sharyn Yuloff/Business Coaches: but they’re rent

 

473

00:41:54.070 –> 00:41:59.000

Hank and Sharyn Yuloff/Business Coaches: their staff now, if they can just pour a little more liquid into the cup.

 

474

00:41:59.450 –> 00:42:02.040

Hank and Sharyn Yuloff/Business Coaches: That’s really a lot of profit.

 

475

00:42:03.050 –> 00:42:07.109

Hank and Sharyn Yuloff/Business Coaches: So that’s why it’s good for them. Why, they want you buying the the most expensive.

 

476

00:42:07.480 –> 00:42:13.660

Hank and Sharyn Yuloff/Business Coaches: Would you agree that the logo on the cup is advertising as opposed to branding. So well done, Karen.

 

477

00:42:14.350 –> 00:42:15.020

Hank and Sharyn Yuloff/Business Coaches: you know.

 

478

00:42:16.020 –> 00:42:17.669

Hank and Sharyn Yuloff/Business Coaches: Wait, Karen got that right.

 

479

00:42:19.000 –> 00:42:21.000

Hank and Sharyn Yuloff/Business Coaches: Okay, good job. Karen.

 

480

00:42:21.749 –> 00:42:24.539

Hank and Sharyn Yuloff/Business Coaches: Here’s another place you use that. You see this happen

 

481

00:42:24.820 –> 00:42:25.940

Hank and Sharyn Yuloff/Business Coaches: the movie theater

 

482

00:42:26.390 –> 00:42:31.929

Hank and Sharyn Yuloff/Business Coaches: really for only a buck more and get the large. And you’re gonna give me a re off a free refill.

 

483

00:42:32.050 –> 00:42:36.000

Hank and Sharyn Yuloff/Business Coaches: Well, yeah, I’ll spend the extra the extra, you know, couple of bucks.

 

484

00:42:37.220 –> 00:42:38.140

Hank and Sharyn Yuloff/Business Coaches: But

 

485

00:42:38.580 –> 00:42:46.890

Hank and Sharyn Yuloff/Business Coaches: this didn’t start with Starbucks, and it didn’t start with your local theater. The concept of this is much older. Sears Roebuck

 

486

00:42:47.650 –> 00:42:50.530

Hank and Sharyn Yuloff/Business Coaches: had the started. The good, better, best

 

487

00:42:50.870 –> 00:42:52.010

Hank and Sharyn Yuloff/Business Coaches: concept

 

488

00:42:52.350 –> 00:42:54.730

Hank and Sharyn Yuloff/Business Coaches: decades and decade, you know, over a century ago

 

489

00:42:55.890 –> 00:42:59.490

Hank and Sharyn Yuloff/Business Coaches: they would give you 3 options the good, better best.

 

490

00:43:00.220 –> 00:43:08.029

Hank and Sharyn Yuloff/Business Coaches: because they knew some people were always going to pick the best one, but most people they’ll they’ll they’ll say, Okay, I’m going to be fine in the middle. I’m not going to cheapen out.

 

491

00:43:08.040 –> 00:43:10.050

Hank and Sharyn Yuloff/Business Coaches: I’ll take the one in the middle, and that’ll be okay.

 

492

00:43:10.400 –> 00:43:13.709

Hank and Sharyn Yuloff/Business Coaches: So they always have the good, the good better best.

 

493

00:43:14.780 –> 00:43:26.789

Hank and Sharyn Yuloff/Business Coaches: The another way of putting out. I put the note on here, so I I would remember it’s also known as Goldilocks pricing, you know. Goldilocks went from one bed to another bed to another bed. The 3rd one was just right. Okay.

 

494

00:43:27.575 –> 00:43:32.454

Hank and Sharyn Yuloff/Business Coaches: so you get 3 choices. Which one will you choose? I think some people are also

 

495

00:43:33.150 –> 00:43:48.426

Hank and Sharyn Yuloff/Business Coaches: concern. That’s probably again, not. I don’t probably not choosing. This is the right word that if they choose the most expensive one, that they’re throwing money away like the the middle one’s probably good enough, and and I’m and I don’t feel like I’m making a mistake by overpaying.

 

496

00:43:48.820 –> 00:43:52.441

Hank and Sharyn Yuloff/Business Coaches: You know. I I understand when I when we go to the movies.

 

497

00:43:52.950 –> 00:43:53.720

Hank and Sharyn Yuloff/Business Coaches: If

 

498

00:43:53.880 –> 00:44:01.399

Hank and Sharyn Yuloff/Business Coaches: it’s like $5, $7 and $9 for the small, the medium, and the large platform, I go. I go to the large, because then

 

499

00:44:01.800 –> 00:44:10.600

Hank and Sharyn Yuloff/Business Coaches: not only is it $9, but I get the free refill the math in my head. Oh, my God! This I’m getting $18 with a popcorn

 

500

00:44:11.163 –> 00:44:14.520

Hank and Sharyn Yuloff/Business Coaches: $18 with a popcorn for $9

 

501

00:44:15.965 –> 00:44:20.624

Hank and Sharyn Yuloff/Business Coaches: and the butter. Yes, and the butter is free.

 

502

00:44:21.620 –> 00:44:25.772

Hank and Sharyn Yuloff/Business Coaches: and it’s not really done, but that’s a whole nother conversation.

 

503

00:44:30.880 –> 00:44:34.120

Hank and Sharyn Yuloff/Business Coaches: women ordered some boots from Zapos.

 

504

00:44:36.650 –> 00:44:38.990

Hank and Sharyn Yuloff/Business Coaches: but her son, her husband, got killed.

 

505

00:44:41.130 –> 00:44:42.770

Hank and Sharyn Yuloff/Business Coaches: She called them

 

506

00:44:43.350 –> 00:44:45.059

Hank and Sharyn Yuloff/Business Coaches: to see if she could return the item.

 

507

00:44:46.600 –> 00:44:49.409

Hank and Sharyn Yuloff/Business Coaches: and they issued a refund, but they sent her flowers.

 

508

00:44:50.790 –> 00:44:53.599

Hank and Sharyn Yuloff/Business Coaches: That’s impressive. So Zappos

 

509

00:44:53.620 –> 00:44:55.889

Hank and Sharyn Yuloff/Business Coaches: is known for exceptional customer service.

 

510

00:44:56.040 –> 00:44:56.890

Hank and Sharyn Yuloff/Business Coaches: Now

 

511

00:44:57.000 –> 00:45:03.859

Hank and Sharyn Yuloff/Business Coaches: you had this happen with, and I’ll mention the company name, because it’s a positive story. You just had this happen with Chewy.

 

512

00:45:04.830 –> 00:45:31.179

Hank and Sharyn Yuloff/Business Coaches: Yes. So what product did you order? So I ordered a gate for one of. We’re introducing a few cats, and so that you may need to separate them. So I ordered a gate. It’s not like we have a thousand cats. It’s only 7. But anyway, I ordered a gate in order to keep them, and I didn’t measure my bad, and it didn’t. It didn’t quite fit. It was really like a millimeter off, but it was enough that it wasn’t going to be stable, and it would easily fall over.

 

513

00:45:31.300 –> 00:45:51.350

Hank and Sharyn Yuloff/Business Coaches: So I called them and and said, You know it. I measured wrong. It doesn’t actually fit. How do I send it back? So it was your fault. It was totally my fault. How do I return it? And she said, Don’t don’t return it. We’ll give you a refund. Donate it to to either find a friend that needs it or donate it to a shelter or something.

 

514

00:45:51.350 –> 00:46:02.719

Hank and Sharyn Yuloff/Business Coaches: And it turned out that we actually found another place in the house to use it, that we weren’t even thinking about at the time, or I wouldn’t have called, I would have said, Let’s try that first.st But anyway, we found another place. So I called again and said, You know what my bad

 

515

00:46:03.550 –> 00:46:15.389

Hank and Sharyn Yuloff/Business Coaches: you guys were great. I called you. You offered me a refund. The refund came through just like you promised, and we actually found another place. So would you please reverse that credit? Because it’s not, it’s not right. We actually are using the product.

 

516

00:46:15.480 –> 00:46:22.559

Hank and Sharyn Yuloff/Business Coaches: And they said, oh, my goodness, thank you so much for being so honest! No, really keep it. It’s totally fine. I’m not going to reverse the credit.

 

517

00:46:22.710 –> 00:46:25.410

Hank and Sharyn Yuloff/Business Coaches: Keep it in good good health. You’re you’re good.

 

518

00:46:25.950 –> 00:46:29.000

Hank and Sharyn Yuloff/Business Coaches: So it was awesome as soon as we we

 

519

00:46:29.690 –> 00:46:45.700

Hank and Sharyn Yuloff/Business Coaches: our office webinar, because I this wasn’t a plan part of it. The next slide, like right here after Zappos, I’m going to take out the Nordstrom slide. I’m going to put a big chewy ad.

 

520

00:46:46.610 –> 00:46:54.830

Hank and Sharyn Yuloff/Business Coaches: and that will become a picture of them. Yeah, because chewy. Clearly it was awesome. Chewy’s customer service was awesome.

 

521

00:46:54.920 –> 00:47:07.829

Hank and Sharyn Yuloff/Business Coaches: So now we all want you to go, you know. Buy some product from Chewy and and if you’re watching this in, I don’t know. 2029, and Chewy did something horrific. Sorry

 

522

00:47:10.076 –> 00:47:12.830

Hank and Sharyn Yuloff/Business Coaches: they were awesome.

 

523

00:47:14.040 –> 00:47:30.269

Hank and Sharyn Yuloff/Business Coaches: Oh, hey, Kim! So there we go. Oh, see! Look! Someone else. I love Chewy, too. Look at that. It’s all about the chewy. And now we’re telling a few dozen people who are listening, plus everyone that gets the replay now will know Chewy did a great job they do.

 

524

00:47:30.280 –> 00:47:42.401

Hank and Sharyn Yuloff/Business Coaches: Branding is, you know, your brand is what you do when what people say about you when you’re not in the room they handled it well, and you’ll just continue ordering a whole bunch of extra stuff.

 

525

00:47:43.870 –> 00:47:50.330

Hank and Sharyn Yuloff/Business Coaches: You! You want your company. You want your product to be that look. When we started our company

 

526

00:47:50.800 –> 00:47:53.410

Hank and Sharyn Yuloff/Business Coaches: it was. We were strictly just a promo company.

 

527

00:47:53.760 –> 00:47:54.860

Hank and Sharyn Yuloff/Business Coaches: and

 

528

00:47:55.150 –> 00:47:57.929

Hank and Sharyn Yuloff/Business Coaches: when I had worked for a really large company that did it.

 

529

00:47:58.419 –> 00:48:05.220

Hank and Sharyn Yuloff/Business Coaches: If something was printed wrong, let’s say they got, you know, they ordered these pens with the logo, and it came out.

 

530

00:48:05.360 –> 00:48:06.630

Hank and Sharyn Yuloff/Business Coaches: I don’t know. Backwards.

 

531

00:48:07.640 –> 00:48:12.619

Hank and Sharyn Yuloff/Business Coaches: I would have to send not one not to. I would have to send a few of them back to the Home Office, and

 

532

00:48:13.525 –> 00:48:23.580

Hank and Sharyn Yuloff/Business Coaches: they would reach out to the factory that created the product. And then, between the factory and my home office, they would tell me what kind of a discount we could give our customer

 

533

00:48:24.250 –> 00:48:25.830

Hank and Sharyn Yuloff/Business Coaches: for our screw up.

 

534

00:48:26.510 –> 00:48:28.899

Hank and Sharyn Yuloff/Business Coaches: whether it was, you know, our company

 

535

00:48:28.910 –> 00:48:30.290

Hank and Sharyn Yuloff/Business Coaches: or the factory. Yep.

 

536

00:48:30.450 –> 00:48:34.549

Hank and Sharyn Yuloff/Business Coaches: the customer doesn’t see the difference. There’s no difference between me, my company.

 

537

00:48:34.740 –> 00:48:36.329

Hank and Sharyn Yuloff/Business Coaches: or the factory. That made it

 

538

00:48:37.630 –> 00:48:41.440

Hank and Sharyn Yuloff/Business Coaches: so. The the 1st policy that

 

539

00:48:41.770 –> 00:48:46.060

Hank and Sharyn Yuloff/Business Coaches: we created when we started our own promo company is, look if something’s wrong

 

540

00:48:47.090 –> 00:48:56.819

Hank and Sharyn Yuloff/Business Coaches: company, you know, the customer gets to keep it, and it’s free if they want it, you know, when we tell them we’ll send you an invoice. Pay whatever whatever amount you want

 

541

00:48:56.970 –> 00:48:57.990

Hank and Sharyn Yuloff/Business Coaches: or nothing.

 

542

00:48:58.670 –> 00:49:01.309

Hank and Sharyn Yuloff/Business Coaches: and we will recreate the product properly.

 

543

00:49:01.640 –> 00:49:03.090

Hank and Sharyn Yuloff/Business Coaches: It just became.

 

544

00:49:03.490 –> 00:49:05.509

Hank and Sharyn Yuloff/Business Coaches: you know, that was policy.

 

545

00:49:07.110 –> 00:49:11.009

Hank and Sharyn Yuloff/Business Coaches: Yes, once or twice a year we would. We would eat it

 

546

00:49:11.920 –> 00:49:17.229

Hank and Sharyn Yuloff/Business Coaches: more often than not. We kept a client for a very long period of time that that was the goal. So

 

547

00:49:17.800 –> 00:49:19.789

Hank and Sharyn Yuloff/Business Coaches: you know, if a mistake is made

 

548

00:49:20.509 –> 00:49:21.989

Hank and Sharyn Yuloff/Business Coaches: and that even worked.

 

549

00:49:22.340 –> 00:49:29.979

Hank and Sharyn Yuloff/Business Coaches: we had products that we created, where somebody saw the proof beforehand, and then they got the proof and say, No, this is wrong. It’s like well, you signed off on it

 

550

00:49:30.490 –> 00:49:31.810

Hank and Sharyn Yuloff/Business Coaches: all right, we’ll fix it.

 

551

00:49:34.900 –> 00:49:48.630

Hank and Sharyn Yuloff/Business Coaches: That was the nordstrom model. Nordstrom is famous for taking back shoes that they didn’t have. Yeah, you didn’t buy those here, but sure we’ll take them back and give you a credit store credit for sure. No problem.

 

552

00:49:49.496 –> 00:49:54.209

Hank and Sharyn Yuloff/Business Coaches: Well, chances are right. You’re gonna use that credit plus some, of course.

 

553

00:49:54.470 –> 00:50:03.919

Hank and Sharyn Yuloff/Business Coaches: you know. So nordstrom, there’s no answer at the end of that word. By the way, it’s just nordstrom. Yeah, presenter, yeah, they’re a company that does a great job.

 

554

00:50:04.830 –> 00:50:12.309

Hank and Sharyn Yuloff/Business Coaches: So it’s not just the the logo or colors or tagline, and that that’s part. But it is. It’s the reputation that you’re gonna build.

 

555

00:50:13.563 –> 00:50:16.320

Hank and Sharyn Yuloff/Business Coaches: Now, if you were confused by this.

 

556

00:50:17.340 –> 00:50:19.049

Hank and Sharyn Yuloff/Business Coaches: here’s another way of defining it.

 

557

00:50:19.520 –> 00:50:21.590

Hank and Sharyn Yuloff/Business Coaches: Testimonials are part of your branding.

 

558

00:50:22.200 –> 00:50:24.130

Hank and Sharyn Yuloff/Business Coaches: What do people say?

 

559

00:50:24.620 –> 00:50:27.990

Hank and Sharyn Yuloff/Business Coaches: And you know testimonially about your company.

 

560

00:50:28.834 –> 00:50:32.850

Hank and Sharyn Yuloff/Business Coaches: On our website we’ve got, we have 2 different pages of testimonials.

 

561

00:50:32.870 –> 00:50:45.939

Hank and Sharyn Yuloff/Business Coaches: one they’re all for you off creative. But we had changed our name a few years ago. So we have the old testimonials on the second page. Look if somebody said nice something nice about the way, you know. Sharon handled their their account.

 

562

00:50:46.320 –> 00:50:53.729

Hank and Sharyn Yuloff/Business Coaches: Why should we take that down? Just because we change the name of our company? So they’re there, and and we show. Look, these are before we change your name.

 

563

00:50:55.013 –> 00:50:56.240

Hank and Sharyn Yuloff/Business Coaches: But there’s

 

564

00:50:56.440 –> 00:50:59.500

Hank and Sharyn Yuloff/Business Coaches: at the moment, I think there’s over a hundred video testimonies

 

565

00:51:00.420 –> 00:51:04.049

Hank and Sharyn Yuloff/Business Coaches: so how many can you? Should you have? There’s never enough.

 

566

00:51:05.020 –> 00:51:07.290

Hank and Sharyn Yuloff/Business Coaches: Always ask for testimonials.

 

567

00:51:07.310 –> 00:51:09.720

Hank and Sharyn Yuloff/Business Coaches: People will watch them, people will read them.

 

568

00:51:09.930 –> 00:51:11.589

Hank and Sharyn Yuloff/Business Coaches: and it’s part of your branding

 

569

00:51:12.463 –> 00:51:17.020

Hank and Sharyn Yuloff/Business Coaches: when, similarly, when somebody says something nice about you on social media, grab the screenshot

 

570

00:51:17.870 –> 00:51:18.950

Hank and Sharyn Yuloff/Business Coaches: and use it.

 

571

00:51:19.190 –> 00:51:21.780

Hank and Sharyn Yuloff/Business Coaches: Yes, I am doing just that right here.

 

572

00:51:21.970 –> 00:51:30.879

Hank and Sharyn Yuloff/Business Coaches: since he said she had her biggest month. Yes, I took a screenshot. Yes, I’m using it here in the middle of our presentation, as we teach you how to promote your product

 

573

00:51:31.410 –> 00:51:32.350

Hank and Sharyn Yuloff/Business Coaches: or service.

 

574

00:51:33.410 –> 00:51:36.500

Hank and Sharyn Yuloff/Business Coaches: You know, Rachel recommended as well how

 

575

00:51:36.670 –> 00:51:38.959

Hank and Sharyn Yuloff/Business Coaches: you, how many of these could do you? Have

 

576

00:51:39.100 –> 00:51:41.770

Hank and Sharyn Yuloff/Business Coaches: you never enough, never enough

 

577

00:51:42.070 –> 00:51:48.249

Hank and Sharyn Yuloff/Business Coaches: infinite amounts of of positive testimonials are are good things.

 

578

00:51:48.860 –> 00:51:52.800

Hank and Sharyn Yuloff/Business Coaches: so make it part of your branding. Use them all the time.

 

579

00:51:54.580 –> 00:51:57.850

Hank and Sharyn Yuloff/Business Coaches: we’re in a coaching situation with James Malench, who is

 

580

00:51:58.680 –> 00:52:00.730

Hank and Sharyn Yuloff/Business Coaches: America’s secret millionaire.

 

581

00:52:01.320 –> 00:52:06.049

Hank and Sharyn Yuloff/Business Coaches: You said something really nice. I said, James, would you would you say that on video? Sure

 

582

00:52:07.450 –> 00:52:10.439

Hank and Sharyn Yuloff/Business Coaches: stood him up. The only camera I have is my phone.

 

583

00:52:10.590 –> 00:52:34.520

Hank and Sharyn Yuloff/Business Coaches: But okay, James was there. When am I going to get him alone? So I asked him to say it. Hey, what’s up everybody. It’s James Malenchak featured on ABC’s hit TV show secret millionaire. And look, I have done 3,000 speeches. I’ve done a thousand consultations. I’ve been around. I’ve seen a lot, and I’m very big into marketing and branding, and I got to tell you if you want 2 people

 

584

00:52:34.520 –> 00:52:58.829

Hank and Sharyn Yuloff/Business Coaches: who truly care about your best interest, and who will get the essence of what you’re trying to do out, but most importantly attract an abundance of new and repeat customers and clients or patients. If you’re a physician back to you, then you’ve got to work with my friends, Hank and Sharon. You know the thing I like about them more than anything else. Sure, they’re smart, sure they know what they’re doing. All aspects of business, whether it’s Hr.

 

585

00:52:58.830 –> 00:53:10.390

Hank and Sharyn Yuloff/Business Coaches: Whether it’s marketing or prospecting, but they come from the heart. They want to make a difference, and they truly, truly truly care about their clients become their client. Today you will be so grateful. You did.

 

586

00:53:11.960 –> 00:53:15.940

Hank and Sharyn Yuloff/Business Coaches: So the difference here you have a video. You have a written version.

 

587

00:53:16.290 –> 00:53:19.679

Hank and Sharyn Yuloff/Business Coaches: If you get the video, please always get the video

 

588

00:53:20.179 –> 00:53:23.690

Hank and Sharyn Yuloff/Business Coaches: you get more points for video. It’s harder to to get.

 

589

00:53:24.070 –> 00:53:27.919

Hank and Sharyn Yuloff/Business Coaches: but it will make a bigger difference in how it helps

 

590

00:53:30.820 –> 00:53:36.384

Hank and Sharyn Yuloff/Business Coaches: a reminder. As we as we start to close and get ready for questions to start to get your questions ready.

 

591

00:53:37.650 –> 00:53:41.170

Hank and Sharyn Yuloff/Business Coaches: Your marketing umbrella and your sales umbrella are not the same.

 

592

00:53:41.730 –> 00:53:43.869

Hank and Sharyn Yuloff/Business Coaches: The process starts

 

593

00:53:44.010 –> 00:53:47.894

Hank and Sharyn Yuloff/Business Coaches: within marketing, and there’s a a marketing funnel.

 

594

00:53:48.690 –> 00:53:49.950

Hank and Sharyn Yuloff/Business Coaches: where people get

 

595

00:53:50.130 –> 00:53:54.950

Hank and Sharyn Yuloff/Business Coaches: learn who you are. They start to compare you versus other people.

 

596

00:53:55.550 –> 00:53:57.220

Hank and Sharyn Yuloff/Business Coaches: and then

 

597

00:53:58.850 –> 00:54:00.369

Hank and Sharyn Yuloff/Business Coaches: they asked to talk to you.

 

598

00:54:00.380 –> 00:54:02.319

Hank and Sharyn Yuloff/Business Coaches: hey? Can you tell me about your products?

 

599

00:54:04.800 –> 00:54:08.260

Hank and Sharyn Yuloff/Business Coaches: And now they’re comparing? And now they you know it leads to a purchase.

 

600

00:54:08.956 –> 00:54:15.890

Hank and Sharyn Yuloff/Business Coaches: Most coaches. Put this all in one funnel. I think it’s 2, and if you treat it as 2 funnels

 

601

00:54:16.542 –> 00:54:19.207

Hank and Sharyn Yuloff/Business Coaches: your your sales will be

 

602

00:54:20.110 –> 00:54:21.600

Hank and Sharyn Yuloff/Business Coaches: more successful

 

603

00:54:23.533 –> 00:54:26.250

Hank and Sharyn Yuloff/Business Coaches: we always give 30 min

 

604

00:54:26.770 –> 00:54:29.180

Hank and Sharyn Yuloff/Business Coaches: free consultations to people

 

605

00:54:30.250 –> 00:54:34.449

Hank and Sharyn Yuloff/Business Coaches: those are not sales calls for us. It’s how can we help?

 

606

00:54:34.920 –> 00:54:37.039

Hank and Sharyn Yuloff/Business Coaches: And the only time

 

607

00:54:37.720 –> 00:54:42.630

Hank and Sharyn Yuloff/Business Coaches: they become a sales have any sales component is if somebody asks

 

608

00:54:43.260 –> 00:54:44.870

Hank and Sharyn Yuloff/Business Coaches: we’re on a call this morning.

 

609

00:54:44.960 –> 00:54:46.129

Hank and Sharyn Yuloff/Business Coaches: Help them out

 

610

00:54:46.724 –> 00:54:49.089

Hank and Sharyn Yuloff/Business Coaches: they didn’t ask us about coaching.

 

611

00:54:49.440 –> 00:54:52.059

Hank and Sharyn Yuloff/Business Coaches: Okay, fine. Yeah, we.

 

612

00:54:52.090 –> 00:54:55.520

Hank and Sharyn Yuloff/Business Coaches: We approach those calls from the point of view of being of service.

 

613

00:54:56.060 –> 00:54:58.550

Hank and Sharyn Yuloff/Business Coaches: because we don’t know who they know and who they refer to us.

 

614

00:54:59.460 –> 00:55:02.570

Hank and Sharyn Yuloff/Business Coaches: It’s part of of our branding is that

 

615

00:55:02.900 –> 00:55:10.770

Hank and Sharyn Yuloff/Business Coaches: of that 30 min. Usually no more than 30 seconds becomes anything to do with with

 

616

00:55:11.240 –> 00:55:13.260

Hank and Sharyn Yuloff/Business Coaches: how they can work with us as coaches.

 

617

00:55:14.630 –> 00:55:18.549

Hank and Sharyn Yuloff/Business Coaches: Unless you’re the door is open. You are of service.

 

618

00:55:18.630 –> 00:55:25.850

Hank and Sharyn Yuloff/Business Coaches: and you are always within the marketing funnel like Sharon said. Earlier marketing is still doing what you do.

 

619

00:55:26.930 –> 00:55:28.680

Hank and Sharyn Yuloff/Business Coaches: You’re still marketing yourself

 

620

00:55:28.700 –> 00:55:36.540

Hank and Sharyn Yuloff/Business Coaches: by doing the very best job you can. So keep this the the double funnel in mind as you go about your sales process.

 

621

00:55:37.100 –> 00:55:42.269

Hank and Sharyn Yuloff/Business Coaches: So now you’ve just gotten the differences between and how to use a lot of parts of your marketing umbrella.

 

622

00:55:42.936 –> 00:55:47.700

Hank and Sharyn Yuloff/Business Coaches: There’s a unicorn on this slide because you’re marking

 

623

00:55:48.080 –> 00:55:49.699

Hank and Sharyn Yuloff/Business Coaches: will never be finished

 

624

00:55:50.062 –> 00:55:55.390

Hank and Sharyn Yuloff/Business Coaches: your marketing plan is never finished, just like there’s no such thing as a unicorn. There’s no such thing as a finished marketing plan

 

625

00:55:56.010 –> 00:56:10.970

Hank and Sharyn Yuloff/Business Coaches: so we’ve got a question if you want to break through today, if you learned something new type. Yes, in the chat. We wanna make sure you’re ready to go because we’re gonna ask for your questions. Take a look at your notes. Give us your best. What’s your best? That you got during this webinar? Put that in the chat absolutely.

 

626

00:56:11.434 –> 00:56:15.509

Hank and Sharyn Yuloff/Business Coaches: Even if it’s oh, I get one of your books for free. Hey? That’s cool, too.

 

627

00:56:17.190 –> 00:56:20.320

Hank and Sharyn Yuloff/Business Coaches: here are your next steps. You’re gonna have to create a marketing budget

 

628

00:56:20.370 –> 00:56:26.580

Hank and Sharyn Yuloff/Business Coaches: if you are on a bunch of our webinars. You will know that quite often when I say you

 

629

00:56:26.660 –> 00:56:28.509

Hank and Sharyn Yuloff/Business Coaches: create a marketing budget. It’s

 

630

00:56:28.600 –> 00:56:30.100

Hank and Sharyn Yuloff/Business Coaches: a budget of time

 

631

00:56:30.936 –> 00:56:39.240

Hank and Sharyn Yuloff/Business Coaches: to do the things that we’ve taught you how to do here. If you’re doing advertising, you are going to have a to have a dollar component to your budget.

 

632

00:56:39.821 –> 00:56:46.290

Hank and Sharyn Yuloff/Business Coaches: What are you going to invest, Ben? What are you going to invest to put your name in front of people? And how?

 

633

00:56:46.530 –> 00:56:50.475

Hank and Sharyn Yuloff/Business Coaches: Or you? And you’ve got to start looking at.

 

634

00:56:51.160 –> 00:56:52.530

Hank and Sharyn Yuloff/Business Coaches: what are you doing

 

635

00:56:53.090 –> 00:57:02.970

Hank and Sharyn Yuloff/Business Coaches: as far as marketing your business? If you’re if you are a mortuary putting your picture on the far side of the

 

636

00:57:03.130 –> 00:57:04.200

Hank and Sharyn Yuloff/Business Coaches: subway.

 

637

00:57:04.370 –> 00:57:07.190

Hank and Sharyn Yuloff/Business Coaches: it says, come a little closer. That’s really, you know.

 

638

00:57:07.740 –> 00:57:09.440

Hank and Sharyn Yuloff/Business Coaches: Ouch! Line the gap.

 

639

00:57:09.792 –> 00:57:12.519

Hank and Sharyn Yuloff/Business Coaches: You’re gonna have to get proficient at some tools

 

640

00:57:13.410 –> 00:57:18.440

Hank and Sharyn Yuloff/Business Coaches: shooting video using video. It’s it’s a vitally important tool

 

641

00:57:18.520 –> 00:57:22.209

Hank and Sharyn Yuloff/Business Coaches: in your marketing, no matter which part of it you’re doing.

 

642

00:57:22.624 –> 00:57:30.289

Hank and Sharyn Yuloff/Business Coaches: Fact, we do webinars on video. Go your marketing advisorscom. You’ll see what the next time we do, the how to use video in your business.

 

643

00:57:30.742 –> 00:57:34.069

Hank and Sharyn Yuloff/Business Coaches: You’ve got to know your sales process or your sales funnel.

 

644

00:57:34.220 –> 00:57:38.100

Hank and Sharyn Yuloff/Business Coaches: How do people go from knowing who you that you exist

 

645

00:57:38.970 –> 00:57:44.970

Hank and Sharyn Yuloff/Business Coaches: to handing you 16 digits and an expiration date, you know, writing you a check. Let’s let’s do business together.

 

646

00:57:46.285 –> 00:57:49.129

Hank and Sharyn Yuloff/Business Coaches: You’ve got to be on your social media.

 

647

00:57:49.380 –> 00:57:53.289

Hank and Sharyn Yuloff/Business Coaches: It’s not the fastest path to cash, but people are going to check you out.

 

648

00:57:56.138 –> 00:57:58.920

Hank and Sharyn Yuloff/Business Coaches: And you should have a a list of marketing goals.

 

649

00:57:59.240 –> 00:58:00.909

Hank and Sharyn Yuloff/Business Coaches: We say a list of 12

 

650

00:58:02.500 –> 00:58:07.260

Hank and Sharyn Yuloff/Business Coaches: the reason 12, because there’s 12 months in a year, and we want you to start adding

 

651

00:58:07.880 –> 00:58:11.750

Hank and Sharyn Yuloff/Business Coaches: new things to your marketing plan, not all at once.

 

652

00:58:12.250 –> 00:58:13.670

Hank and Sharyn Yuloff/Business Coaches: but over the course of a year.

 

653

00:58:14.200 –> 00:58:17.910

Hank and Sharyn Yuloff/Business Coaches: What are the 3? Most important of that 12, those with the top?

 

654

00:58:18.480 –> 00:58:19.879

Hank and Sharyn Yuloff/Business Coaches: What’s the number one

 

655

00:58:20.040 –> 00:58:21.220

Hank and Sharyn Yuloff/Business Coaches: that goes first? st

 

656

00:58:21.370 –> 00:58:26.489

Hank and Sharyn Yuloff/Business Coaches: What’s the 1st thing you’re going to do now. That list will be fluid.

 

657

00:58:27.207 –> 00:58:31.360

Hank and Sharyn Yuloff/Business Coaches: When we have a new book that we’re going to publish

 

658

00:58:31.700 –> 00:58:37.849

Hank and Sharyn Yuloff/Business Coaches: it, it goes to Number one, and then after it publishes. In fact, our latest book.

 

659

00:58:38.320 –> 00:58:40.430

Hank and Sharyn Yuloff/Business Coaches: marketing checklist for

 

660

00:58:41.117 –> 00:58:45.900

Hank and Sharyn Yuloff/Business Coaches: your guide for overwhelmed and overthinking entrepreneurs here

 

661

00:58:46.780 –> 00:58:47.850

Hank and Sharyn Yuloff/Business Coaches: this one

 

662

00:58:49.260 –> 00:58:53.920

Hank and Sharyn Yuloff/Business Coaches: this wasn’t number one until it hit that seller. Now it sits at Number 9,

 

663

00:58:54.250 –> 00:58:58.810

Hank and Sharyn Yuloff/Business Coaches: because the purpose of that book now is to get us on podcasts

 

664

00:58:59.070 –> 00:59:01.160

Hank and Sharyn Yuloff/Business Coaches: where people are talking about

 

665

00:59:01.420 –> 00:59:03.579

Hank and Sharyn Yuloff/Business Coaches: overwhelm and overthinking.

 

666

00:59:03.840 –> 00:59:06.920

Hank and Sharyn Yuloff/Business Coaches: so it doesn’t have to be at Number one on the list.

 

667

00:59:06.950 –> 00:59:09.220

Hank and Sharyn Yuloff/Business Coaches: but it can be a lower priority.

 

668

00:59:10.820 –> 00:59:22.080

Hank and Sharyn Yuloff/Business Coaches: and if any of these are of a challenge to you. We’ve got a couple of things for you. One. We have a boot camp in Los Angeles, our 1st one in 4 years.

 

669

00:59:22.970 –> 00:59:45.320

Hank and Sharyn Yuloff/Business Coaches: Huh? July 18.th if you would like to come, it is an in person. We put your marketing plan together in just one day we start at 9 o’clock sharp. We’re done at about 5 tickets are at your marketing bootcamp.com. If you grab our email address out of the chat and let us know that you’re coming because of score. You can bring a friend for free

 

670

00:59:45.950 –> 00:59:51.950

Hank and Sharyn Yuloff/Business Coaches: once again. If you tell your friend that it’s $97, and you come in free. We don’t care.

 

671

00:59:52.590 –> 00:59:57.199

Hank and Sharyn Yuloff/Business Coaches: won’t tell your friend. It’ll be our our little secret together. But we

 

672

00:59:57.510 –> 01:00:00.489

Hank and Sharyn Yuloff/Business Coaches: put your plan together. You’ll get

 

673

01:00:00.540 –> 01:00:07.880

Hank and Sharyn Yuloff/Business Coaches: as part of this. You get private coaching as well, just to make sure that all of your questions get answered. So in fact.

 

674

01:00:08.060 –> 01:00:18.090

Hank and Sharyn Yuloff/Business Coaches: we’re gonna be in that same room. That that picture is that’s correct. Wow! We haven’t done a boot camp there in 4 years. That’s correct. I am so excited. That means that picture is 4 years old.

 

675

01:00:18.420 –> 01:00:20.030

Hank and Sharyn Yuloff/Business Coaches: Oh, my God, I can’t wait

 

676

01:00:20.900 –> 01:00:22.460

Hank and Sharyn Yuloff/Business Coaches: works we’re excited.

 

677

01:00:22.570 –> 01:00:26.469

Hank and Sharyn Yuloff/Business Coaches: Haven’t been to La in a long, long time can’t wait to do it. So that’s that.

 

678

01:00:26.730 –> 01:00:32.500

Hank and Sharyn Yuloff/Business Coaches: Alright. Here we go. What question? So Kim’s question was.

 

679

01:00:32.690 –> 01:00:49.740

Hank and Sharyn Yuloff/Business Coaches: how do you communicate effectively 2 colleagues or partners that don’t share her, she said. My, but her understanding that we should focus time and financial resources on marketing. It’s obvious to me, but less obvious to them.

 

680

01:00:49.870 –> 01:00:54.603

Hank and Sharyn Yuloff/Business Coaches: Well depends. Are are you equal partners or just

 

681

01:00:55.290 –> 01:01:02.653

Hank and Sharyn Yuloff/Business Coaches: cause? I would take a chapter. I would take a chapter from our human resources book, and I would say, Fire their ass!

 

682

01:01:03.190 –> 01:01:08.259

Hank and Sharyn Yuloff/Business Coaches: Well, or you’re the boss, you know, if they’re not equal partners, and you have the majority stake, then.

 

683

01:01:08.800 –> 01:01:14.060

Hank and Sharyn Yuloff/Business Coaches: you know, sometimes. It is. It is a it’s a process

 

684

01:01:16.603 –> 01:01:18.410

Hank and Sharyn Yuloff/Business Coaches: yeah, whatever. That’s a

 

685

01:01:18.905 –> 01:01:26.789

Hank and Sharyn Yuloff/Business Coaches: by the way, it shouldn’t. It should never be equal partners. Fyi! It should, e, even if there’s just 2 partners.

 

686

01:01:26.870 –> 01:01:37.809

Hank and Sharyn Yuloff/Business Coaches: there should be 51, 49. Just so you’re not then stuck in a tie. And now needing to hire someone to help you break the tie so it should never be equal, really, really equal. Just Fyi.

 

687

01:01:38.170 –> 01:01:40.290

Hank and Sharyn Yuloff/Business Coaches: Yes, Sharon’s 51 and 49.

 

688

01:01:41.810 –> 01:01:43.139

Hank and Sharyn Yuloff/Business Coaches: it’s going to.

 

689

01:01:43.390 –> 01:01:47.519

Hank and Sharyn Yuloff/Business Coaches: Let’s let’s see if I if I were in your place I would start this way.

 

690

01:01:48.520 –> 01:01:51.550

Hank and Sharyn Yuloff/Business Coaches: I would start making a list of where did we get our clients

 

691

01:01:54.020 –> 01:01:55.160

Hank and Sharyn Yuloff/Business Coaches: and

 

692

01:01:56.820 –> 01:02:03.520

Hank and Sharyn Yuloff/Business Coaches: the the concept? Quite often when people say we don’t have to do any marketing because we get word of you know it’s all word of mouth. Well.

 

693

01:02:03.780 –> 01:02:05.320

Hank and Sharyn Yuloff/Business Coaches: word of mouth is marketing.

 

694

01:02:05.450 –> 01:02:09.140

Hank and Sharyn Yuloff/Business Coaches: you know. It’s why Sharon and I own the URL word of marketing.com

 

695

01:02:10.515 –> 01:02:11.430

Hank and Sharyn Yuloff/Business Coaches: because

 

696

01:02:11.620 –> 01:02:14.299

Hank and Sharyn Yuloff/Business Coaches: word of mouth still has to happen

 

697

01:02:15.460 –> 01:02:20.010

Hank and Sharyn Yuloff/Business Coaches: by what you do, and you still have to encourage it, and you still have to say thank you.

 

698

01:02:20.160 –> 01:02:27.660

Hank and Sharyn Yuloff/Business Coaches: It might be that you. If if the case is that you’re getting all your business from referral, that you say you know what? Let’s do a thank you. Program

 

699

01:02:27.930 –> 01:02:34.839

Hank and Sharyn Yuloff/Business Coaches: as a way of encouraging them to to do more referrals. And that’s how you get your foot into the marketing door.

 

700

01:02:35.688 –> 01:02:38.559

Hank and Sharyn Yuloff/Business Coaches: If you want to talk about

 

701

01:02:38.960 –> 01:02:46.080

Hank and Sharyn Yuloff/Business Coaches: referral programs. The URL that’s up there. How to get there faster.com grab 30 min with us, and we can talk about that for your business.

 

702

01:02:46.600 –> 01:02:58.300

Hank and Sharyn Yuloff/Business Coaches: Just remember when you do book time with us, make sure you check that. You’ve chosen the right time. Zone. Yeah, we’re on the East coast. So it it will default. You can choose pacific time. You just have to remember to choose to change it.

 

703

01:02:59.770 –> 01:03:01.139

Hank and Sharyn Yuloff/Business Coaches: Okay, good. Thank you. Kim.

 

704

01:03:03.232 –> 01:03:09.569

Hank and Sharyn Yuloff/Business Coaches: Okay, and Terry’s question is our business cards considered Pr marketing, or both?

 

705

01:03:10.300 –> 01:03:14.160

Hank and Sharyn Yuloff/Business Coaches: They’re not advertising. Did you pay for them? It’s an ad.

 

706

01:03:15.515 –> 01:03:16.849

Hank and Sharyn Yuloff/Business Coaches: Because there is.

 

707

01:03:17.090 –> 01:03:20.320

Hank and Sharyn Yuloff/Business Coaches: You’re not delivering your product.

 

708

01:03:21.600 –> 01:03:32.860

Hank and Sharyn Yuloff/Business Coaches: You’re giving people information on how to attract, how to excuse me contact you. And you’re telling them a little about your your message.

 

709

01:03:33.380 –> 01:03:36.279

Hank and Sharyn Yuloff/Business Coaches: So since you’re paying for it, it’s definitely advertising.

 

710

01:03:37.580 –> 01:03:41.630

Hank and Sharyn Yuloff/Business Coaches: Okay, leroy’s question is, and and

 

711

01:03:42.123 –> 01:03:44.869

Hank and Sharyn Yuloff/Business Coaches: nobody comes to my mind but but you.

 

712

01:03:44.880 –> 01:03:55.169

Hank and Sharyn Yuloff/Business Coaches: I joined you after you’ve been already working on it. So have you worked with singer-songwriters who started their own record label. I don’t think we should have done that right. Nope, no sorry, Leroy.

 

713

01:03:55.720 –> 01:04:18.760

Hank and Sharyn Yuloff/Business Coaches: Carolyn. How do you budget trade shows in there? Right? But then he said, please share success stories. Well, I can’t share that story because we didn’t do that. But it’s not that different. It’s still, who’s your ideal client? What’s the message to attract that client? And where are they hanging out to put that message. It’s the same process whether it’s a singer, songwriter, record label, or dog rooming.

 

714

01:04:19.417 –> 01:04:21.920

Hank and Sharyn Yuloff/Business Coaches: Yeah, see, the the record label

 

715

01:04:22.640 –> 01:04:24.990

Hank and Sharyn Yuloff/Business Coaches: is is your marketing

 

716

01:04:25.080 –> 01:04:26.220

Hank and Sharyn Yuloff/Business Coaches: engine

 

717

01:04:27.130 –> 01:04:29.089

Hank and Sharyn Yuloff/Business Coaches: to sell your music.

 

718

01:04:29.190 –> 01:04:36.499

Hank and Sharyn Yuloff/Business Coaches: So you’re you have to figure out how the marking label is going to get in front of all of the target audiences, you know. Who are you writing the music for?

 

719

01:04:36.970 –> 01:04:40.530

Hank and Sharyn Yuloff/Business Coaches: How are you gonna to get that music scene?

 

720

01:04:41.151 –> 01:04:45.378

Hank and Sharyn Yuloff/Business Coaches: Where are you gonna be performing? How are you going to to book gigs?

 

721

01:04:46.710 –> 01:04:59.159

Hank and Sharyn Yuloff/Business Coaches: there’s still a lot to it. And it’s still basic marketing. It’s just a different thing. If it’s a record label, then? Right? How do we attract those artists to our label? But it’s still right. But who’s

 

722

01:04:59.350 –> 01:05:13.910

Hank and Sharyn Yuloff/Business Coaches: who’s the right artist? Right? You’re probably not dealing with all the different genres. Right? What’s the right genre? What’s the right age group? And there’s lots of different things. All right, Carolyn. Oh, my God, I love this question, how do you budget trade shows in your marketing budget? My average cost is $10,000 per show.

 

723

01:05:15.020 –> 01:05:24.405

Hank and Sharyn Yuloff/Business Coaches: Ca, can is, there’s no way we can unmute. Oh, dear Lord Carolyn, book time with us! i i i will talk to each other like your 30 min will go long.

 

724

01:05:25.530 –> 01:05:28.309

Hank and Sharyn Yuloff/Business Coaches: I need to know what Caro Carolyn, what do you do?

 

725

01:05:28.610 –> 01:05:32.010

Hank and Sharyn Yuloff/Business Coaches: And which shows, you know, give me an idea of which show you go.

 

726

01:05:32.140 –> 01:05:34.231

Hank and Sharyn Yuloff/Business Coaches: How do you budget? Look?

 

727

01:05:34.840 –> 01:05:36.260

Hank and Sharyn Yuloff/Business Coaches: The booth

 

728

01:05:36.840 –> 01:05:40.240

Hank and Sharyn Yuloff/Business Coaches: is is nowhere near the cost of the show.

 

729

01:05:42.430 –> 01:05:51.089

Hank and Sharyn Yuloff/Business Coaches: there’s travel. There’s hotel. There’s the time there’s the follow up, you know the quite often the cost of the booth is is not

 

730

01:05:51.200 –> 01:05:55.099

Hank and Sharyn Yuloff/Business Coaches: even close to being the most expensive part of it.

 

731

01:05:57.230 –> 01:06:00.270

Hank and Sharyn Yuloff/Business Coaches: most important thing you do. The trade show

 

732

01:06:00.530 –> 01:06:12.249

Hank and Sharyn Yuloff/Business Coaches: is, have your plan to follow up ready and locked in. Have your? It was nice to meet you emails ready to go and you send them that night. Even if it’s hey, I need information on this.

 

733

01:06:12.260 –> 01:06:24.630

Hank and Sharyn Yuloff/Business Coaches: The email that goes out that night is, hey? Thanks for coming we have. We’re going to be getting to the information you needed, just wanted to acknowledge that that you know, acknowledge you and say, thanks for coming to orbit.

 

734

01:06:25.020 –> 01:06:36.361

Hank and Sharyn Yuloff/Business Coaches: Simple stuff there. In the marketing checklist to. By the way, there’s an entire mark trade show manufacturer, audio equipment. Oh, my God! Are you? Do you go to

 

735

01:06:37.120 –> 01:06:41.439

Hank and Sharyn Yuloff/Business Coaches: The consumer electronic show. Are you? Are you in ces in Las Vegas?

 

736

01:06:41.470 –> 01:06:42.660

Hank and Sharyn Yuloff/Business Coaches: Cause? That’s

 

737

01:06:42.800 –> 01:06:44.370

Hank and Sharyn Yuloff/Business Coaches: that’s outrageous.

 

738

01:06:45.080 –> 01:06:53.349

Hank and Sharyn Yuloff/Business Coaches: We’ve caught the we’ve caught the tail end of that because the promotional product, national promotional product trade show comes either right before or right after. So yeah.

 

739

01:06:53.890 –> 01:07:00.860

Hank and Sharyn Yuloff/Business Coaches: we may have seen you. We may. We have to walk right past you. We were going out here. We’re going in or vice versa.

 

740

01:07:01.610 –> 01:07:03.320

Hank and Sharyn Yuloff/Business Coaches: Yeah, this is

 

741

01:07:06.340 –> 01:07:07.200

Hank and Sharyn Yuloff/Business Coaches: B,

 

742

01:07:07.815 –> 01:07:15.070

Hank and Sharyn Yuloff/Business Coaches: at least you’re going the right trade show. Yeah, how you get people the right people into your booth? I would look

 

743

01:07:15.940 –> 01:07:23.650

Hank and Sharyn Yuloff/Business Coaches: for people that are walking around with cameras. Because if you can get, if you can get people the press to tell stories about your booth.

 

744

01:07:24.710 –> 01:07:26.470

Hank and Sharyn Yuloff/Business Coaches: That’s vital.

 

745

01:07:26.950 –> 01:07:29.410

Hank and Sharyn Yuloff/Business Coaches: because there’s only I know 2,000.

 

746

01:07:30.650 –> 01:07:32.082

Hank and Sharyn Yuloff/Business Coaches: No big deal.

 

747

01:07:33.137 –> 01:07:44.400

Hank and Sharyn Yuloff/Business Coaches: Alright. We have another question from anonymous, what kind of marketing is appropriate for a company which is engaged primarily for its socioeconomic certifications and government contracting.

 

748

01:07:44.410 –> 01:07:47.820

Hank and Sharyn Yuloff/Business Coaches: The prime contractors find us in a government database.

 

749

01:07:50.110 –> 01:07:52.049

Hank and Sharyn Yuloff/Business Coaches: Yeah, that was sort of annoying

 

750

01:07:53.080 –> 01:07:58.459

Hank and Sharyn Yuloff/Business Coaches: primarily for socio economic certifications. And go.

 

751

01:07:58.570 –> 01:08:11.530

Hank and Sharyn Yuloff/Business Coaches: I mean, if they’re finding you in the government database. That’s the marketing you’re doing, that is marketing. You’re making sure that you’re in the databases where those people are looking for you. And then it becomes vital. How you write

 

752

01:08:11.920 –> 01:08:13.190

Hank and Sharyn Yuloff/Business Coaches: your listings

 

753

01:08:13.780 –> 01:08:17.530

Hank and Sharyn Yuloff/Business Coaches: are the are the when someone reads the listing.

 

754

01:08:18.529 –> 01:08:22.939

Hank and Sharyn Yuloff/Business Coaches: are they going to say, Wow, anonymous really gets me?

 

755

01:08:23.939 –> 01:08:24.600

Hank and Sharyn Yuloff/Business Coaches: Hmm!

 

756

01:08:26.323 –> 01:08:29.460

Hank and Sharyn Yuloff/Business Coaches: So that that’s gonna be an important part of it.

 

757

01:08:30.529 –> 01:08:31.270

Hank and Sharyn Yuloff/Business Coaches: Cut.

 

758

01:08:33.620 –> 01:08:41.059

Hank and Sharyn Yuloff/Business Coaches: Those are all the questions we’ve gotten so far. Those are really cool questions. We’ve never been asked about business cards that way. That’s neat.

 

759

01:08:41.819 –> 01:08:46.253

Hank and Sharyn Yuloff/Business Coaches: By the way, your your business card. Let’s go back to that. A second

 

760

01:08:47.020 –> 01:08:56.969

Hank and Sharyn Yuloff/Business Coaches: we love. We love unusual business cards. We also consider promotional products to be a great extension of your business card.

 

761

01:08:57.189 –> 01:09:02.120

Hank and Sharyn Yuloff/Business Coaches: So when someone asked for your card, if you have a a really cool promo product that you can with it.

 

762

01:09:04.600 –> 01:09:12.349

Hank and Sharyn Yuloff/Business Coaches: you have a better chance of them keeping the card or B. If they lose the card, they always keep whatever the promo product is, so they they still remember who you are.

 

763

01:09:13.120 –> 01:09:16.719

Hank and Sharyn Yuloff/Business Coaches: What percentage of your revenue should you allocate to marketing?

 

764

01:09:17.630 –> 01:09:24.889

Hank and Sharyn Yuloff/Business Coaches: I’m sorry. Where was that. Alright? You know it’s we we kind of talk about this in boot camp. Let me give you a

 

765

01:09:26.040 –> 01:09:27.850

Hank and Sharyn Yuloff/Business Coaches: a a

 

766

01:09:28.979 –> 01:09:29.720

Hank and Sharyn Yuloff/Business Coaches: hmm.

 

767

01:09:31.609 –> 01:09:33.580

Hank and Sharyn Yuloff/Business Coaches: All right. Here’s here’s a couple of estimates.

 

768

01:09:35.080 –> 01:09:36.410

Hank and Sharyn Yuloff/Business Coaches: generally

 

769

01:09:38.710 –> 01:09:41.159

Hank and Sharyn Yuloff/Business Coaches: 10 to to 15%.

 

770

01:09:41.310 –> 01:09:44.064

Hank and Sharyn Yuloff/Business Coaches: If it’s a new product, it’s going to be more

 

771

01:09:45.109 –> 01:09:53.430

Hank and Sharyn Yuloff/Business Coaches: give you. Let’s use Sharon and my company as an example. Our marketing budget is about 12 of expected revenue.

 

772

01:09:54.600 –> 01:09:57.979

Hank and Sharyn Yuloff/Business Coaches: We had an idea for a new service.

 

773

01:09:58.540 –> 01:10:01.360

Hank and Sharyn Yuloff/Business Coaches: new service to help nonprofits

 

774

01:10:01.540 –> 01:10:04.770

Hank and Sharyn Yuloff/Business Coaches: generate more donations

 

775

01:10:05.110 –> 01:10:06.100

Hank and Sharyn Yuloff/Business Coaches: with

 

776

01:10:07.670 –> 01:10:09.070

Hank and Sharyn Yuloff/Business Coaches: minuscule

 

777

01:10:09.700 –> 01:10:13.460

Hank and Sharyn Yuloff/Business Coaches: staff time and no outlay of other funds

 

778

01:10:15.090 –> 01:10:16.570

Hank and Sharyn Yuloff/Business Coaches: made sense to us.

 

779

01:10:18.196 –> 01:10:21.180

Hank and Sharyn Yuloff/Business Coaches: We our thought was.

 

780

01:10:21.451 –> 01:10:30.870

Hank and Sharyn Yuloff/Business Coaches: because it’s a new product, a new service. We’re going to have to be reaching out to a lot of nonprofits to get them to know who we are, what we do and what the services.

 

781

01:10:32.340 –> 01:10:33.280

Hank and Sharyn Yuloff/Business Coaches: So

 

782

01:10:33.650 –> 01:10:35.000

Hank and Sharyn Yuloff/Business Coaches: we figured

 

783

01:10:36.270 –> 01:10:40.859

Hank and Sharyn Yuloff/Business Coaches: conservatively what we tried to think of what our revenue

 

784

01:10:41.000 –> 01:10:43.910

Hank and Sharyn Yuloff/Business Coaches: for that product would be in the 1st year.

 

785

01:10:44.250 –> 01:10:50.990

Hank and Sharyn Yuloff/Business Coaches: and since it was something, you know, a new product for us, even though we’re an established company, you know. 28 years now.

 

786

01:10:52.540 –> 01:10:55.289

Hank and Sharyn Yuloff/Business Coaches: we assumed it was about 20%

 

787

01:10:55.570 –> 01:10:58.279

Hank and Sharyn Yuloff/Business Coaches: with a question mark. It could be 25.

 

788

01:10:59.180 –> 01:11:09.150

Hank and Sharyn Yuloff/Business Coaches: If you’re new, you are going to invest more because people have no idea who you are. You have no track record. You don’t have repeat customers yet.

 

789

01:11:10.430 –> 01:11:13.529

Hank and Sharyn Yuloff/Business Coaches: And you you also have a referral base.

 

790

01:11:13.870 –> 01:11:16.930

Hank and Sharyn Yuloff/Business Coaches: So it is going to be more because you’re telling your story

 

791

01:11:17.070 –> 01:11:21.250

Hank and Sharyn Yuloff/Business Coaches: a lot more times, and you have to be a little bit louder about it.

 

792

01:11:22.415 –> 01:11:25.699

Hank and Sharyn Yuloff/Business Coaches: Once you’re established, a a lower number tends to

 

793

01:11:25.890 –> 01:11:27.000

Hank and Sharyn Yuloff/Business Coaches: to be in there.

 

794

01:11:28.550 –> 01:11:35.569

Hank and Sharyn Yuloff/Business Coaches: What do you think about recommendation? Letters from clients, as far as testimonial devices go? I mean, video is still better. Right?

 

795

01:11:35.840 –> 01:11:44.640

Hank and Sharyn Yuloff/Business Coaches: Yeah, that’s it’s old school. They still, you know, work. How are you going to give them out? How are you going to use them? Are you just taking a picture of it putting on your social media great

 

796

01:11:44.660 –> 01:11:45.880

Hank and Sharyn Yuloff/Business Coaches: better than nothing.

 

797

01:11:46.703 –> 01:11:51.559

Hank and Sharyn Yuloff/Business Coaches: I’d rather have the written one than none at all. But video will be better.

 

798

01:11:52.480 –> 01:11:55.429

Hank and Sharyn Yuloff/Business Coaches: But if you’re getting the the letters awesome

 

799

01:11:56.790 –> 01:11:58.500

Hank and Sharyn Yuloff/Business Coaches: from time to time at, you know.

 

800

01:11:58.670 –> 01:11:59.690

Hank and Sharyn Yuloff/Business Coaches: mix it up.

 

801

01:11:59.900 –> 01:12:01.100

Hank and Sharyn Yuloff/Business Coaches: get video.

 

802

01:12:01.270 –> 01:12:05.319

Hank and Sharyn Yuloff/Business Coaches: And oh, one other thing, if if you asked for the video

 

803

01:12:05.420 –> 01:12:06.230

Hank and Sharyn Yuloff/Business Coaches: hot

 

804

01:12:06.720 –> 01:12:10.410

Hank and Sharyn Yuloff/Business Coaches: the one we shot with James Melanchack we were we were

 

805

01:12:10.530 –> 01:12:12.349

Hank and Sharyn Yuloff/Business Coaches: in in the moment.

 

806

01:12:12.420 –> 01:12:13.970

Hank and Sharyn Yuloff/Business Coaches: and I got it then.

 

807

01:12:15.390 –> 01:12:18.020

Hank and Sharyn Yuloff/Business Coaches: if I had asked James to shoot one and send it to us.

 

808

01:12:18.270 –> 01:12:21.829

Hank and Sharyn Yuloff/Business Coaches: James is so busy and so are all of your clients.

 

809

01:12:22.470 –> 01:12:24.030

Hank and Sharyn Yuloff/Business Coaches: they’re never going to do it.

 

810

01:12:24.590 –> 01:12:29.419

Hank and Sharyn Yuloff/Business Coaches: It’s not that they don’t want you. It’s just not high enough, not a priority. 9 out of 10 will forget

 

811

01:12:29.550 –> 01:12:40.400

Hank and Sharyn Yuloff/Business Coaches: 9 out of 10. You’re gonna have to. You’re gonna have to chase them. And then you’re gonna feel bad about chasing. And then then they’re gonna be feel bad. They didn’t get it done. Just just get it done when you’re in their presence.

 

812

01:12:40.580 –> 01:12:47.049

Hank and Sharyn Yuloff/Business Coaches: We had one person recently who said, I will get you a testimonial video, and she did. And she did it.

 

813

01:12:47.210 –> 01:12:54.129

Hank and Sharyn Yuloff/Business Coaches: She’s also a social media manager. Yes, so so she gets marketing right? It’s in her

 

814

01:12:54.630 –> 01:12:59.099

Hank and Sharyn Yuloff/Business Coaches: daily life. So it was a lovely Testament. Great.

 

815

01:13:00.190 –> 01:13:03.370

Hank and Sharyn Yuloff/Business Coaches: Now I have to tweak, edit it and and

 

816

01:13:03.530 –> 01:13:04.500

Hank and Sharyn Yuloff/Business Coaches: start using it.

 

817

01:13:05.288 –> 01:13:09.771

Hank and Sharyn Yuloff/Business Coaches: See? But that’s on my that’s in my, you know, in my court, not hers.

 

818

01:13:10.660 –> 01:13:16.800

Hank and Sharyn Yuloff/Business Coaches: Any others. Hey? What a great class today! Good job! Well done!

 

819

01:13:17.050 –> 01:13:21.939

Hank and Sharyn Yuloff/Business Coaches: I like that question. We’ve never had a question about business, about this part that was cool. Oh, my God!

 

820

01:13:21.980 –> 01:13:39.390

Hank and Sharyn Yuloff/Business Coaches: Oh, wait! Hold on one more. Yes. How are you incorporating AI into anything that you’re doing? Is it helping small businesses? Okay, we have an entire webinar on AI. Let me give you the quick answer, and then you can go watch the basics there. The quick answer is.

 

821

01:13:39.810 –> 01:13:46.849

Hank and Sharyn Yuloff/Business Coaches: it’s great. If you have data already, and you’re asking for help in analyzing your data.

 

822

01:13:47.360 –> 01:13:59.849

Hank and Sharyn Yuloff/Business Coaches: we do not recommend that you use it in your marketing as far as creating images or content, or any of that, because it’s not making things up on its own. It’s not like it has its own

 

823

01:14:00.350 –> 01:14:03.940

Hank and Sharyn Yuloff/Business Coaches: personal intelligence. It’s it’s stealing it

 

824

01:14:03.960 –> 01:14:09.350

Hank and Sharyn Yuloff/Business Coaches: from folks that have already created those things on the Internet. And so now you have copyright issues.

 

825

01:14:09.370 –> 01:14:21.179

Hank and Sharyn Yuloff/Business Coaches: and those copyright issues are still going through the court challenges, and we do not want to be part of those court challenges, and we don’t think that you want to be either so great for analyzing your data, it will do it so much faster than you can do it.

 

826

01:14:21.260 –> 01:14:30.916

Hank and Sharyn Yuloff/Business Coaches: Not so awesome for creating content or images. Yeah. Ai, right now is the don’t move that hit Carlos question. I see your question. I gotta get back.

 

827

01:14:31.770 –> 01:14:34.149

Hank and Sharyn Yuloff/Business Coaches: AI right now is the bright, shiny object.

 

828

01:14:34.500 –> 01:14:35.430

Hank and Sharyn Yuloff/Business Coaches: It’s like

 

829

01:14:35.580 –> 01:14:47.120

Hank and Sharyn Yuloff/Business Coaches: the the A, the people that have set up an agency specializing in AI. They’re making you think that if you don’t use AI, and if you don’t spend everything you have on AI. And all this, you’re gonna go out of business.

 

830

01:14:48.330 –> 01:14:51.819

Hank and Sharyn Yuloff/Business Coaches: There are ways you can utilize it to make your business more successful

 

831

01:14:52.100 –> 01:14:53.150

Hank and Sharyn Yuloff/Business Coaches: of.

 

832

01:14:53.540 –> 01:14:58.309

Hank and Sharyn Yuloff/Business Coaches: And and here’s 1 example. If I need to.

 

833

01:15:00.130 –> 01:15:03.410

Hank and Sharyn Yuloff/Business Coaches: I need to want to write a blog, I won’t have it.

 

834

01:15:03.710 –> 01:15:07.030

Hank and Sharyn Yuloff/Business Coaches: AI write the blog, but I might have. AI

 

835

01:15:07.190 –> 01:15:09.609

Hank and Sharyn Yuloff/Business Coaches: say, what questions

 

836

01:15:10.140 –> 01:15:14.249

Hank and Sharyn Yuloff/Business Coaches: that if customers care about this topic, what questions would they ask?

 

837

01:15:14.700 –> 01:15:19.540

Hank and Sharyn Yuloff/Business Coaches: And when AI gives you the questions they would ask. Okay. Now you answer them in your in your.

 

838

01:15:19.830 –> 01:15:21.699

Hank and Sharyn Yuloff/Business Coaches: you know, in your own words.

 

839

01:15:21.840 –> 01:15:40.040

Hank and Sharyn Yuloff/Business Coaches: So that’s 1 way you can use it, and it is good. Once you have the content and helping you figure out what is the right headline subject line. If there’s an email, that sort of thing for SEO and and click through rates and all those things. It is good at giving suggestions. I don’t always take their 1st suggestion.

 

840

01:15:40.508 –> 01:15:43.280

Hank and Sharyn Yuloff/Business Coaches: I often tweak them, but at least it gets

 

841

01:15:43.350 –> 01:15:51.450

Hank and Sharyn Yuloff/Business Coaches: it gets over the you’re looking at a pee at a white piece of paper, and I don’t know what to say. Right? So so watch our our marketing advisor

 

842

01:15:51.470 –> 01:15:53.709

Hank and Sharyn Yuloff/Business Coaches: website. We’ll we’ll end up doing that

 

843

01:15:53.730 –> 01:15:56.230

Hank and Sharyn Yuloff/Business Coaches: over the summer. We’ll do it again. We’ll do it. Live

 

844

01:15:56.928 –> 01:16:08.439

Hank and Sharyn Yuloff/Business Coaches: so wait. Carolyn had the budget question, how do you budget trade show expenses? Booth hotel travel? This can eat up an entire market, she sure can. So the question comes down to.

 

845

01:16:09.287 –> 01:16:22.405

Hank and Sharyn Yuloff/Business Coaches: and we’re gonna pardon the recipe. If y’all don’t go to trade shows this, we’re gonna I’m gonna be taking this like to trade show 3 0 1. This won’t be a basic.

 

846

01:16:23.260 –> 01:16:27.859

Hank and Sharyn Yuloff/Business Coaches: for Carolyn Carolyn has probably been to a ton of trade shows.

 

847

01:16:28.450 –> 01:16:37.430

Hank and Sharyn Yuloff/Business Coaches: and these are not, you know, like farmers. Market trade shows right is a major trade show. These are, you know, 3,000 4,000 booth

 

848

01:16:37.570 –> 01:16:56.900

Hank and Sharyn Yuloff/Business Coaches: in a different city. You’ve got to bring staff. You have to ship a lot of stuff. I mean, this is major stuff. Yeah, it’s an investment of time and dollars. The question comes down to all right. You have to very much. Look at the history of the shows you’ve gone to. This goes back to where we were talking earlier.

 

849

01:16:57.030 –> 01:16:59.580

Hank and Sharyn Yuloff/Business Coaches: which shows have brought us

 

850

01:17:00.030 –> 01:17:04.623

Hank and Sharyn Yuloff/Business Coaches: the biggest return on investment. Do we really have to go to all of them?

 

851

01:17:05.090 –> 01:17:13.060

Hank and Sharyn Yuloff/Business Coaches: And the shows that have had a bigger bang? Do we want to increase our budget. There

 

852

01:17:13.240 –> 01:17:15.865

Hank and Sharyn Yuloff/Business Coaches: maybe be a sponsor of some sort

 

853

01:17:17.250 –> 01:17:20.251

Hank and Sharyn Yuloff/Business Coaches: speak it there at that trade show

 

854

01:17:20.840 –> 01:17:22.990

Hank and Sharyn Yuloff/Business Coaches: whole, you know, parties for clients

 

855

01:17:23.700 –> 01:17:28.430

Hank and Sharyn Yuloff/Business Coaches: at the at the expense of other shows. Where you’re not getting that bang.

 

856

01:17:28.792 –> 01:17:32.780

Hank and Sharyn Yuloff/Business Coaches: This is where the data come is in. Ver is rather vital.

 

857

01:17:32.820 –> 01:17:37.352

Hank and Sharyn Yuloff/Business Coaches: You gotta look at at, which shows are doing it for you.

 

858

01:17:37.910 –> 01:17:45.340

Hank and Sharyn Yuloff/Business Coaches: there have been shows that we we just did a a show out. Here was a Sunday afternoon thing. Our investment was our time

 

859

01:17:46.090 –> 01:17:47.249

Hank and Sharyn Yuloff/Business Coaches: and some gas

 

860

01:17:48.113 –> 01:17:54.449

Hank and Sharyn Yuloff/Business Coaches: and we got exactly out of it. What we put into it. We’d never go back and do it again. It was. It was useless.

 

861

01:17:55.030 –> 01:17:56.759

Hank and Sharyn Yuloff/Business Coaches: But it was local.

 

862

01:17:57.320 –> 01:18:02.370

Hank and Sharyn Yuloff/Business Coaches: Yeah, we’re we’re still currently a couple of years. So let’s see what it’s all about.

 

863

01:18:03.950 –> 01:18:09.159

Hank and Sharyn Yuloff/Business Coaches: There are other shows that we used to exhibit at the plumbing, heating, pooling, contractor shows

 

864

01:18:09.470 –> 01:18:14.119

Hank and Sharyn Yuloff/Business Coaches: when we are talking promo, and every one of those shows was always worth it, because

 

865

01:18:14.430 –> 01:18:20.429

Hank and Sharyn Yuloff/Business Coaches: these plumbing contractors needed what we were selling magnets and T-shirts and all of the that stuff.

 

866

01:18:20.894 –> 01:18:27.620

Hank and Sharyn Yuloff/Business Coaches: We could bank on it because we knew what audience was there. So you’ve got to look at

 

867

01:18:28.160 –> 01:18:32.330

Hank and Sharyn Yuloff/Business Coaches: how many are coming to the shows which shows have traditionally done better for you.

 

868

01:18:32.470 –> 01:18:35.499

Hank and Sharyn Yuloff/Business Coaches: Yeah call we’ll we’ll talk trade shows.

 

869

01:18:36.112 –> 01:18:40.690

Hank and Sharyn Yuloff/Business Coaches: Oh, my God, we haven’t done that, webinar in an awfully long time.

 

870

01:18:41.058 –> 01:18:45.380

Hank and Sharyn Yuloff/Business Coaches: I loved Rachel. One of us likes them more than the other. Can you tell?

 

871

01:18:46.000 –> 01:18:47.190

Hank and Sharyn Yuloff/Business Coaches: All right, anonymous?

 

872

01:18:48.040 –> 01:19:10.159

Hank and Sharyn Yuloff/Business Coaches: I have thoughts, but it kind of depends on what kind of things that you do misanimous. So tips on actually getting the testimonial videos they recorded home to be a high quality. Do we give them a list? There are 10 things you need to do to make a quality testimonial video or that. Yes, to demanding. They’re never going to do it. They don’t do it, even if you just say sure, go ahead and send it.

 

873

01:19:10.160 –> 01:19:26.010

Hank and Sharyn Yuloff/Business Coaches: How to get the nuance across them after they agree. And do you give legal contracts where they sign for image and likeness. No, they’re giving you a testimonial. They know how you’re going to use it. You don’t need to get permission for that for the rest of that come to Boot Camp. We talk about that in depth.

 

874

01:19:26.941 –> 01:19:45.569

Hank and Sharyn Yuloff/Business Coaches: Really, the best thing is, if you, if you’re there in person rather than you know, trying to leave them with. That is, when they say Thank you so much that was awesome. You pull out your phone and you say, Thank you. Would you mind saying that on video for me, and you do it right there.

 

875

01:19:46.320 –> 01:19:48.179

Hank and Sharyn Yuloff/Business Coaches: and there’s a little more to it.

 

876

01:19:48.610 –> 01:19:57.830

Hank and Sharyn Yuloff/Business Coaches: There is. We have a whole cheat sheet, and all of that. But that’s the bottom line. Yeah, Caddy, our our show in Los Angeles is in the San Fernando Valley.

 

877

01:19:58.310 –> 01:19:59.740

Hank and Sharyn Yuloff/Business Coaches: West San Fernando Valley.

 

878

01:20:00.260 –> 01:20:03.349

Hank and Sharyn Yuloff/Business Coaches: Dan Owen and and Vic and Winetka.

 

879

01:20:04.100 –> 01:20:05.250

Hank and Sharyn Yuloff/Business Coaches: Let’s get more specific.

 

880

01:20:06.720 –> 01:20:22.380

Hank and Sharyn Yuloff/Business Coaches: What’s the best channel for marketing a brick and mortar wellness center sound therapy, yoga massage without engaging the other companies in the Wellness community. There’s a lot of competition in the industry. We would like to engage actual b 2 b client. You know what? That’s a lot to unpack

 

881

01:20:22.781 –> 01:20:30.980

Hank and Sharyn Yuloff/Business Coaches: and my screen just went dark. So schedule time with us at how to get there faster.com, and again. Remember to make sure that you’re looking at the right time. Zone.

 

882

01:20:31.160 –> 01:20:55.359

Hank and Sharyn Yuloff/Business Coaches: Yeah, that’s good enough. That was weird. Yep. And but your camera is still working. I don’t know what to tell you, but I can’t see anything on my screen, so I guess that means we’re going to be on, hey, Donna, since we just went blind. I guess we’re going to turn it back to you. Remember everybody, if everything happens for a reason. See the reason things happen. Thanks for being here. Look forward to seeing you at Bootcamp and in our calendar in our calendar for 30 min.

 

883

01:20:55.850 –> 01:21:06.649

Narges ch.admin0009@scorevolunteer.org: Oh, listen, thanks so much. Hank and Sharon. I really really enjoyed the session today, and I know that you had a lot of a lot of great

 

884

01:21:07.030 –> 01:21:09.740

Narges ch.admin0009@scorevolunteer.org: questioners and a lot of folks that

 

885

01:21:09.750 –> 01:21:19.650

Narges ch.admin0009@scorevolunteer.org: we’ll take away a lot of good advice. So I want to thank you again. Thanks for everyone for attending, and stay close to score. Thank you.

 

Recommended Posts
Showing 2 comments
  • clip downloader
    Reply

    Your blog is a constant source of inspiration for me. Your passion for your subject matter is palpable, and it’s clear that you pour your heart and soul into every post. Keep up the incredible work!

    • Sharyn Yuloff
      Reply

      Thank you!

Leave a Reply