SCORE WEBINAR: 10 Myths that will Kill Your Live Events

Oh, we are just getting started. Give us just a moment. The Right you should be good to go.

We got like one minute left. Sure. I missed You from?

Yeah that that that you can reach room to work in. Oh my gosh. Oh no. Okay. The, the set up of a room, this is kind of important for those that are,

that are on really notice how we set up.

We put a banner on our wall when you’re doing events in New year events. pictures are going to get taken video is going to be shot to make sure you’ve got your logo in various places so that it always comes up in that in that room.

We also have banners for you and hind us. But we are also, we are banners literally off for a loss. So no matter which way the cameras were photographing in the video that they see there’s a video camera to lie of the banner against the window.

And then there’s, there’s several cameras in the back. So just a little bonus for sending up, you Know, we do have a lot. Yeah,

we’re ready when the hour, if, if you are doing an event, if you are planning on doing event, whether it’s live in person and you’re going to use a slide deck,

you don’t want it photographed, you don’t want, you don’t want to take it. So we publish this. When we do a multi multi day event,

it goes up every day. It’s the 1st slide after what we do put the slide I don’t think there’s one webinar that we do or just show up.

So make sure you have this, if you would like the disclaimer and all the rest of it, you know, ready? Take our email address, open in the email,

you put your information in, send it to a lawyer, and make sure that business business. You don’t have one of those. We have one of those 2.

So make sure that you are covering your tail. Let it when we do an an event like this event, you see here I don’t think this not,

this wasn’t the event of a different about that we did in the same room. We were recording and, and you see our videographer in the back and the one rule we make during the beginning of our events live in says look,

we’ll stick around with whatever questions you have. However, do not do not record her stuff. And it was in this room that our videographer called me back and he pointed at a guy guy sitting back in,

turned out we ended up having to ask him to leave. We’ve only asked 2 people will leave in all the time. Right now was wondering because he started doing to get this.

Yeah, you started doing it again after I said, turn it off. No answer. So letter it, you know, because if we heard or saw any of our stuff out in the world,

that it was going to come back, you know what your intellectual property is. yours are doing of you are promoting you. And the reason to do events is to generate revenue.

Well yeah, goodness of my or no to generate revenue. So that’s the purpose. We research selling research showing, you know, these guys, giving them permission from the very 1st and we,

we normally don’t spend as much time on that intellectual property slide. But this is for events. You need to, you need to cover your, you know,

you also have a form if we’re going to video or recording, you have another form. Yeah, I have a release. Yeah. Yeah. So it fills out their information and then it tells them,

hey, we’re going to be reporting and it makes them sign that. Yeah, it’s okay for us to use their like an like this right gives us permission to use and we,

we post signs on the outside of the door. So if they look, if you don’t want to be recorded, do not come in. We haven’t had anyone refused to sign.

Well, we’ve had some people that sort of while they get about citing her in the room. No, really, we really do need that more, but we haven’t had the one say I refuse.

And what else? Because one of the best things about events when you’re recording and we’ll talk about this, it’s like 40 something. There’s a reason you want to record,

so talk about. So our story. It then became very important for us because of our business. We were in different mastermind groups and attend do awful lot of events before we even thought of doing it.

And with the facts, you know, we invited everyone. We knew that the 1st the see got to go back to company names. It was promot our promotional minded company.

That was the person promotionally minded marketing. This was 2012 september of 2012. We made so many mistakes going through. spent a lot of time money add tactics,

trying to, you know, stop doing by see the pounds. We let people know, you know, who didn’t know about our business advisor doing it as well.

So, inviting everyone is it not a really great idea? We figured out that events aren’t difficult, but you’ve got to put the work in. And you don’t have to spend a whole time to hire somebody to run your event site.

Yeah. As you as you get larger. Yeah. In your events it is extremely helpful to hire the right person. Yeah. We have hired the wrong person before.

Yeah. And that didn’t go over well and we had to work our way through a whole lot of minutes and figure out how to use events to generate cash.

Here’s your worth 3 times. In fact, the lower left hand corner was the 1st time I was on stage for with over a couple 100 people. And then the up,

the one at the top was not as competing for marker the year. That was one room. I bet i just as an aside, you want to get photos of what you’re doing.

I specifically asked the photographer bow. westover was took this photo he has, we’ve done had chops with him several times and he was photographing the event. So the shot i asked him again if we’re on stage and we can get the from behind.

If you’re going to be doing events, you do want. This chart shows the audience, especially when you’re, when you’re speaking to a larger group. You know,

if there’s one person in that picture that isn’t smiling and every time I look at this I, I go right to that person and it just years later,

I know I know Where you speak in a room. It doesn’t make any kind of a difference. Oh, higher. Good. In. Now I will share a couple of of little things here.

Bottom right. We’re being interviewed by nat browning. His events being interviewed is a great way to promote you. The one in the front on the lower left always reminds me that when you’re going to be speaking somewhere,

make sure that the folks that are running the event. And if this is you running the event that you have the, the appropriate audio equip. We were at that event in the lower left hand were the only 2 were the only couple that were speaking.

Everyone else that was that spoke out of in, in California with solo and we told them multiple times. There’s 2 of us really, you have to microphone.

Yes. We will. We all know what’s the background. We always ask you, what’s the background color? Because we want to let you know, address appropriate.

And, and they said it was, it was some and it was totally the wrong one. But the microphone. I’m not mike. So I had to,

when you watch the video i’m, I’m almost screaming to try and have share microphone. There are a lot of challenges when, when ready. All right.

Here’s what you’re gonna get, say how to tar. Create your targeted message to talk about that because no reason during event, if you are targeting, people can event that you’ve got a bus to make sales keys to get off to a fast start.

We’re going to be some help and re stuff. All right, If you have questions just favor,

i’m not checking the chat today. And we haven’t done this, this webinar in a while. So pulling back the curtain, do me a favor. Wait till the end.

Ask questions, because I don’t want to get just normally off, we’re doing what if we’re doing, let’s see the 10 seas for social media or higher social media manager where it is too expensive ways marking your business or linkedin or almost any one of our other webinars but we’re doing re webinars this month that we haven’t done in a couple of years.

Just not there weren’t events to hold in drink. Oh yeah. So this one, this one is coming back To me that they were taking the kids.

If you 8 you hang on till yet, we are going to give you a whole bunch of stuff. I must get through the door. I shall.

We don’t want to walk around. We want to always go through the door and it’s just like it’s hardest to do that through the door. There’s the smith.

Oh and we thought of this, I don’t need to do events. Most of that was just being a little chicken. Definitely. Yeah. Well, usually for us introvert,

right, getting up there to do an event, I think you would rather done anything else any but the 1st event as we started we, as the company started doing events,

i for the 1st 3 years or so you, I just did registration yeah, I was admin. Yeah. So I didn’t need anyone to run the events.

I had sharon. Right. The challenge is we’re, we’re a team. And this may got to find out to most of you watching that you’re watching the reply.

If you’re a team, you do have to show up Because it comes down to how badly you want to. I mean I am a shy introvert like that I pretend on television,

but I am and ok, well how badly do I want to do? I want to be shy and introverted more than I want them to succeed. No,

I want the business to succeed more than I want to be shy, introverted, so. Okay, so for this next 90 minutes I will channel my inner hank and pretend i’m outgoing and we do,

you know, be fun. Would you, would you do the ticket? No, I don’t. Yeah, no, yeah, I want to find the video.

You need walking or no, I think We’re gonna, we’re going to add it to this one. We do have that one video we’re sharing with speaking from the side and to look at every stage and he was and I basically toss.

cheered into my chagrin, the cool part. There are 2 ways you can do events. One, you can run your own or you can speak on other people stages.

awful lot of events out there that are looking for speakers. I will ill share this industry standard if you’re selling from stage is that the house gets 50 percent.

You know, if you’re selling a $1000.00 course, industry standard. If $500.00 goes to the, the sponsors, and it’s not just of the day of the event,

the industry standard is any one that was the event. Yeah. purchase is within $32.00 depending on the contract. Sometimes it’s 60 days. The house still get 50 percent.

Now your, he says if you’re on the, if you’re almost age for a year, I think it was him that you know, granted, auditing writers is a pain.

But how it works. And the, this is why you go to a lot of events and you have the sponsor running. It speaks for say one day and then the next day it person after person to person selling after selling it personally because it can be very,

very profitable. Now sharon and I hate those events, so we don’t do that. If someone is on our stage, only way they get on stage is if their client and you know,

and you know there to be a private coaching client, not a group coaching client. And then if they’re on our stage, we don’t take a cut because they’re quiet with that we’re,

we’re a very different and just know that when you are at one of those events, half goes to the house. heck, i’m just going to put on events where I bring people on stage.

We still lot of people do it. Yeah. attendance is everything. Let’s harken back to some where social media webinars. If you have a 1000 followers that are not buying you,

is that as good as if you have 10 followers who are all buy new to all by and refer you. Yeah. So the number, it isn’t necessarily the number that show you don’t automatically unless you want to play the law of large numbers and that can work in your favor.

It, you still do have to be smart. They still don’t have to be the right people. You’re, if they are of most of the method we had spoken must be attend our small business owners or attendees and anything that’s being sold,

anything that that’s being done at an event is to generate revenue. But if you have an event where everyone that shows up is just gathering information for their boss,

no matter how many you have, the sales are to be as high. So the tell you what the right people showing up, which means you’ve got to know your demographics.

Now, we’re not going through the, our, what we normally do in a, in a webinar. We talked about your target audience, watch any of our other webinars.

And it’s, it’s right up front, we talk about having the right, the marketing audience democratically. And because if you just want a large group of people that just an equal number.

Yeah. Right. But most small business owners, what you really want or what’s really fun. I know some, some event promoters that they don’t be 300 people are like.

Now I don’t really understand why I hear that. There’s going to be 3 people actually one of want there to be fewer. One of the mess i’ve got the absolute most up was james,

valid check was america secret millionaire. And Lisa gibbons, who is I she won. Oh, shoot. She my celebrity attendant. So prentice and anyway,

an amazing business. They were talking for a couple of days about getting, getting in the meeting. Said there were 30 people in the room, so sometimes intimate,

better. Yeah. And, and I invested the grant to be so I was very happy that there were only 30 people in the room. Now do the math 3 times a $130000.00 for minus the cost of the room and all of the other and probably divided by $2.00.

It was james at least to good day. Yeah. starts catching up. Those numbers. planning is so easy. Yeah. ha. All right, here are the basics,

and there’s a lot more to this. The favorites are going to be selling. Always start with the end in mind. Yeah. What’s the goal? pulling back a curtain that when you come to our boot camp,

we’re filling our coach where we’re going to talk about our coaching. And we’re, we don’t hide that at all. You know, we always say there will be a part where we talk about our coach.

You eventually become part of a mystery. And when you were bactrim that it makes a lot of it a lot more of it. Well, let’s see if this is what I’m going to spell.

I’m going to sell this course who can use that course, a dentist. All right, great. So the target market, our dentist, so I’m going to just market it to dentist.

Well, she dentists are going to be there cuz I’m filling up training course for dentist and their, their offices. What kind of that with their, tim?

Well, it might be one where they get continuing education, you Know,

I anyway, you can go with it. Then you have to see what dates. Well, when our dentist busy, we don’t want to do it a month or so before school starts,

because a lot of people come to the dentist before the so you decide the best dates and the backups. interestingly, sharon and I just finished our and I’m looking past you on our calendar and we just finished our march event and we just now chose are september dates we normally would have chosen the September dates in February before march.

Just like this August. We’ll look at our march of next year dates we just called on to this time because we’re in a new area and we wanted to see our boot camp went in March of this year.

So you want the best dates, you want backups, and you have to decide what the content is and especially the offer. We have done several different offers and back at the end of today,

we’re going to give you some free time. It’s an offer we’re giving you some free time with us and we’ll give you some other things that go with it.

So we know what the offer is. In fact, you see that you are on the lower left hand corner. You’re gonna see it in on almost every 5 we want to get.

And this is, this is helping you pulling the curtain back. If you’re doing webinars, if you’re going to have a U R L that they can subscribe to.

My want to put that on almost every slide, because sometimes sometimes in a large room, people will take pictures of your slides. Might as well have your u R L on it.

Even if you tell them not to take pictures yet by the way. So this is why it shows that makes sense. It also doesn’t make you have to think about what was that you want me to go to the rest of your life and now now your linguistic project or here’s what I just did to you.

You will now not, not see that every line we have spoken your subconscious. We told you that there we told you why it’s there. There’s no way you will not see it on every slide.

I apologize, but it’s a chip for you when you’re doing it. So you see that either that’s when you finally decide on your content and you include your offer.

You actually start with your offer. What am I going to be offering that one, right? What am I offering? Create those lights 1st, fill the content so that it leads to the offer.

Go make it in, can grow right. You want the flow, make it easy. It was very funny. One of our speaking coach chippy i was speaking came to one of aunts,

and lunchtime he said, are monsieur oper slide. And during the course of lunch, he pretty much changed our entire slide. It was all right, throwing me into the throwing me into the water.

Huh. It’s a good data up by way. If you’re going to be on stage yourself, don’t run it yourself. Having, having help makes a big difference.

If we have over a certain amount of people, we always try and have people that are going to be running for us, running me and doing the registration.

Yeah. And being in the back to answer questions that sort of aaron, who’s on the left it with her mom, went to and blamed saunders. If you ever watch the middle she’s in on a 3rd of their episode,

you were connected to her through bunch of friends. She ran a couple of our events for as credible young lady who’s now not as young lady, was married cetera.

So always how can we help you to, to do that stuff? We’ve run, we tell people of it at large events too. I love being the mike runner.

I did that in a bunch of different events. When you volunteer to do that, you end up hearing a lot of the back story, what’s going on in the event.

So if you, you know, I love to volunteer at friends events to what can I do to help, especially if it’s an event that similar to one you want to write.

This is a great way to get to see what sort of things happened behind the scenes. Well before you do your own event. So if you have a network of people that run their own events that are similar to the kinds of events you want to run,

then volunteer at those so that you hear that back story. And you can kind of see some of the, the winds and the glitches the company you can prepare for when you do.

You hear an awful lot of person promoting is so easy.

I’ll just tell you friends. Oh yeah, yeah. Well look, have billboard on in New York. Awesome way to promote your event. Although make sure you have the U R L there.

But if need this, a lot more effective. We use social media will create names for our event. If you’re, by the way, just to share this with you,

the U R L that you see on those the, the marketing a bit. If you go there to sign up for a boot camp, it’s going to ask for credit card.

Don’t use that one. All right, I’m just sharing that with you. We have 2 different landing pages. We have one where we charge you and we have another one.

So if you want, yeah, yeah, that’s fine if you want to, if you would like to expand revenue to come to our boot camp and sit in the same that where we will probably give you a free ticket.

Okay. Go to the marketing event dot com plan your marketing is, is with a free one. I will share these are, these are 2 means that have been through the more effective and,

and we’ve done dozens of different means of Social media. These are, these are 2 of the better use And give yourself away.

We have given certificates to almost any nonprofit but asks for a silent auction. We have given admission or boot camp. We have given, you know, 30 minutes with us,

we will give ourselves away all the time. Our boot camp tickets are usually part of whatever package we get. So give yourself away. It makes you look at the non profit.

Let’s you getting influencers to talk about you is always great. We love that kevin harrington is interviewed us, that that interview is on the front page of our website.

He was nice enough to interview s. In fact, james miller check has nothing on the reports. Riley, it’s a great search engine tool as well to make sure that people that are more famous than well wherever going to be.

So that always does help. And, and honestly an influence or it could be the president of your local chamber, could be the CEO of your local chamber.

Anyone that’s dialed into your target audience that can help you promote We use email direct mail, we’ve made phone calls networking. We have a couple of different direct mail pieces that we use.

One of them as is shown there, it’s the blah blah letter, so it’s really blah blah, blah blah blah blah blah. And we talked about Where you hold it doesn’t matter or does it ever?

Yeah, yeah, yeah, you could I but I want a really big room it Oh jill. While your 1st event, nothing worse than having 25 people in a room that holds 225.

Even though you’re thing $25.00 in a, in a board room that supposed to hold 30 or a board room that supposed to hold 20 and they have to,

there’s a little bit of a standing remotely going on the way it looks makes a big difference. And that was, I get to go to for staples,

staples, it was fun as really cool that day. We should gone with It. We’ve done events at our house in sedona this we, you can see we got 1234.

We could put a dozen people in our, our war room at home really easily and talk about your basic home game. Yeah. We’d like the doors behind you.

Your you won’t be leaving until we did a lot of events and our were our I don’t know that we’ll do that in, in The good.

Yeah. The downstairs could work once it’s once we’re done. Yeah. Once we’re done renovating the house, we’ll, we’ll take a much stronger look But look at,

look at where you are in. If you are, there are a lot of places you can get very affordable rooms to use. There’s a non profit right now that’s letting us use their,

their conference or vehicles for change because we are promoting them where the, where we’re doing it in the event. If there is a nonprofit thing, you are passionate about.

That has a conference room. That is a great partnership to have give them 5 minutes of the beginning to share about who they are and what they do.

It’s a, it’s a great motivator for, for you, for your audience to be part of that community. And we don’t need it so much time in energy and I was on the board of the senior chamber.

I must use the in senior chamber board room countless time. Yeah. And it held, it could hold 20 but very comfortably would hold. It doesn’t.

So look at it where you’re going with all this to say you don’t necessarily have to pay hotels, right? hotels are always going to be the most expensive place to hold your events.

That can be good. I mean, the opening slide, you saw some area in. It was a fabulous room. And when we had dozens of people more than we could hold in our home,

it was a great alternative. You know, we also got a great rate because when the hotel opens, they were looking to fill the room and we were some of the 1st people and they just,

they just kept giving us like a 300 dollar for, for the room. And Right. It was pretty great, right? So where you’re holding it to make all the works and if you’re doing it virtually well,

you know, even the platform you use can make a difference. Absolutely. Which one do you currently like us to use for a conference call that you’re on right now?

One of the benefits of this particular platform is it does an automatic transcription. So when you guys get the replay, there’s an automatic transcription there. zoom doesn’t have that option.

So we don’t use zoom for this kind of thing. We use it for other things, right? It depends on what, what’s the point? Always remember at the beginning of this,

we said start with the end in mind. What’s your goal? Show ok, one of the goals for doing the is to be able to get that transcription.

It just makes it easier to create that blog post with the video of this embedded instead of replace with you might have to work a little harder. So yeah,

there you go. They are, by the way, as long as you’re taking notes, offering it a replay of the event is really cool. So I just have that there just when you get on day,

this is the so box moment for sharon Because person after person that we see I 5 Yeah I’m just going to I’m just going to get up there and do my thing.

Oh yeah. It never works. I know. Let’s see. I’ll say half a dozen people that I could because yeah, key. See, could maurice browning or people that make a living?

Yeah. They never would now see part of the challenge. If you just wing it is then you can just all down a rabbit, whole of stories that you weren’t intending on telling that don’t actually lead to your end result wherever that goal was at the end,

right? You know, the offer you going to make and then the program actually goes long because now you’ve gone down this winding path that nobody can follow.

And now how are we getting to whatever it was you were selling? And I got places to go. That action guide picture is there because I have found that creating an action guide for keeps me on track.

Because I know if I don’t stay on track, they’re going to have blank lines and they’re going to come up and talk to me later. Now said,

I know, and I know several people who purposely don’t give the content for some of the blank lights so that you have to go up and talk to them later.

Not the nother soap box. No, I really appreciate it. Oh, you don’t need to begin on time. There are many people I know that will disagree with me tremendously.

Yes. Especially. Yeah. We had Oh james james’s janesville check was talking about this. Says, yeah, I call it for 9 on the structure line.

I want there to be a buzz in the room. I want people getting in the room. I want to make sure there is nobody late So that that is 11 way of thinking I shared and I feel differently.

We have respect for you who are attending it. If we say we’re starting at 9, we respect you and we know you’re an adult and you know we’re going to start at $900.00 down be what’s really fine is we have done events and somebody is walked in at 915 with this glaze look like you,

you started it. Yeah. And we tell you, we see every email we send a lot of uh, confirming emails like I confirm emails for events and every one of them,

every single one says, we start right on time, you know, get there little early start on time. It’s because we respect you and we look,

we created the coaching program and the events that we wish we could about, right? So we don’t like it when you tell us that you’re going to start at 9 and we get there a few minutes early park in the network a little bit.

Don’t really start at 930 more minutes. We could work. So, you know, if you’re going to be late, then tell people, write the doors open at 9.

The activity actually start at $930.00. You can still tell them you come in at 9 when the doors open network at least then they’re, they’re ready for the pair.

They don’t feel like there’s a big switch going on. Yeah. So now we’ve even, we have even been known for some events. We started early,

I have for our, for our in person boot camps, i’ve got about 30 minutes of content that I can throw at the beginning. And it can be an instantaneous thing.

I know again, time decision. If there’s a lot of people that have shown up early, well, why not start? Or we did one of the For promotional products association where we had our videographer show up,

angela shut up. We paid for him to go from city to Las Vegas and he was still more affordable and binding. videographer look, turn have, you know,

as long as you know, you’re going to be ready early, so I’ll be ready and set up an hour. rec, turn on the cameras. And we started talking about 30 minutes before game time.

So if people were coming in we’re, they’re already engaged in people that are coming in for like I think it was a 10 o’clock event. People that were coming in at 945950 now.

Oh my, you’re a little bit of phone. What. What did I miss farrah? And because we were offering coaching time after the after that the next day,

we filled every slot because there was a lot of going on. So being able to start early is, is always cool again. You know, I started slide deck,

my early information, it’s just up we can, we can do or it’s responding to question. Yeah. Right. So sometimes people come in and, you know,

our team for this really specific thing, right. What did you come here for? So we kind of know who’s in attendance, what their pain points were they looking for really?

And it might just be a week after that right now, your role my to get past that particular and dance. And you know, that just getting time to the power i was a really good point.

Thank you. The power point for that is that I after we answer their question, is he feel better now? Yeah. It’s like you could really just enjoy the rest of the day that Yeah,

yeah. And I I’m, I’m setting the appropriate feeling for the yeah, I’m going to enjoy today. You can enjoy the rest of the day today.

Now, can’t you instead of waiting? Yes, I can. I’m having a really busy programming conversation with your subconscious lotteries. Me a certain times. Ah,

there’s no reason to speak on someone else’s stage because I heard hank and sharon talking beginning, i don’t want to give away half. I really don’t want to give away half.

Well, let’s say I get to speak on this stage. And if that was a lot of fun, There were like 300 people in that room. Here we got,

we were interview. Now, I’m going to, I’m going to we’re going to pause for just you’re gonna, you’re gonna learn something really important here. If you’re on a group panel,

if the host is sitting all the way to the right map, routing is over to the right. And they let you sit wherever you want. You want to stay in the are the feet away,

because you can hold onto the microphone and he can’t just take it from you. You can continue your answers. Now in this case, the person who has that smiley face on top of his head,

he was just a jerk. And I don’t want to promote him ever, ever, ever. gave me smiley face that I know I did katrina. Is there lovely woman and John block rate?

speaker. Yeah. So if you’re, if you’re in a situation where you get this, you’re going to handle always take the spot for this to a moderator.

You will get more time anyway, so that was that event. And then sharon got to talk at this event about h R and how that worked. And then we have these 2 events.

Again. Again, I met roaming stage and we’re to stage him another one. Now, somebody all just happened to notice that there were dollar amounts, there now was our cut.

So the method, not speaking of other people’s stages, i think you might want to do it because it’s worth that even if you get half half of a lie.

So why? Yep. As opposed to you know, your own and not doing as well, if especially, but your 1st time trusted on somebody else’s stage.

What goes on in the room is the most important part. Mostly. But not always. This is,

this is was an event where we what went on in the room was awesome. And this is the only time I have ever spoken with a musical accompaniment.

And I didn’t get it on video and I was really bumped because it was one of my favorite deals ever. If you get a chance to speak with a musical company,

man, he was going to speak after me. And I said, well, while I’m speaking, why don’t you just follow me around It’s,

I wanna make sure that you made sure That where We are at an event where it,

they were supposed to talk about Google book at work basically as sorry. Today are the 2 were 2 or 3 And I mean a pro, you’re going to learn everything,

you know, go facebook. And I mean, we had to go to California for this we, I mean, hotel. But it was going to be worth it.

While after we got a half hour, he then started making it a pitch best, and it had nothing to do with apps for facebook. So I went into hank mother.

Every time somebody said, does anyone have any questions? I raised my hand and my questions began with in a large room, well as a business coach,

working with small business owners who have a challenge. Very similar to that. My question is and, and it would be a question that would always be back to us.

joshua, you see here, joshua done, we ended up with a client because of us having conversations outside the room. Yep. You see a dollar amount,

lower right hand corner and we didn’t have to split that with people in the room. So if, if you want to have a conversation about how to take over somebody’s event in a really nice way,

I’m glad to do that. I see that you are on the lower left hand corner. Once again. Now the video or your events because sharon, do you want to share with those letters?

Me? Oh,

I did apply there. Better to have it and not need it than need it and not happen. Yes. I Don’t know when something awesome is going to happen.

That event where the tar player was spout. I don’t He sure.

Just for the heck of a video on my phone, it would have been the best thing ever. Don’t have it. We have videoed a lot of our camps because we don’t know it could be an incredible boot camp also.

You don’t know when you are going to say some really stuff off the cuff and maybe you don’t answer the question. You just like sharon was talking, made a few comments about others.

I have to go back to the video that we’re making of this kind of this because the next time we do this event, there’s going to be another half a dozen slides to.

You’ve got me information, but now I need to clarify it on slots. So it’s good to have it and not need it. Need to have it.

Now you’ll see angela angelo shows up with 4 different cameras and he says back there in an on the fly of the director different cameras. One of his cameras is always on our slides.

Here’s another camera. I mean, he’s, he’s, he’s a bad guy. He’s awesome. shows up on time is a door to bowl is an easy to work with just most amazing videographer.

And even said, don’t You don’t have to do that. I’ve used my small little cannon, you know, deal. But again, just better I haven’t,

I mean to not have a shoe.

It’s easier to just let others speak at your events. It sure is. I remember you get half, but that’s because I taught you this now. First man,

you’re seeing a picture of a K or september 2012. My 1st event 70. Some people in the room worked my tail off to get people in the room.

I didn’t make a deal with the speakers. I have, I just wanted to put on a really great event. If you’re not speaking the most at your event,

you are really a glorified m C. And your audience will see you as such. They’re not buying what yours, what you’re not selling because you’re not telling you’re just being them be Yeah.

So just learn from one of the biggest mistakes i ever made. Yeah,

I worked my halo over 70 people in a room for a person and. And So that’s why they’re there and that’s why that picture is there.

And that love i work I would that can any question? She just amazing kind yeah. picture on the right. I hired bob. It’s a great day to see dot com.

I paid him to appear at one of our events. So if he got business, he didn’t have to, you know, it was somebody came in and I got business.

I didn’t give him math. I paid him to be there. Yeah, I have to pay me. Yes, I do, bob, give me a check.

Brian tracy: we appeared in a video series that I really wish they would sell. They haven’t sold it yet. They never found a buyer. But when that gets sold,

we get to use the video to promote us. We are the marketing experts, not video series. So next difference, you can use of your stages or a word.

We kind of already touched on this. Yeah. With our coaching clients. Yep. blend off. magician, one of our favorite clients, he will,

we have had him perform at a bunch of our events with really neat there. If you’re speaking, if someone else is of in the industry standard for worst time to speak.

If the speaker right after lunch, people’s energy is down. I kind of like the spy and it’s, I’m, I just dial it up and you know,

wind me up, watch, we go up. We use blend off the magician because to speak right after lunch cuz it gets back into it and they get to know who he is and get gigs.

And yeah, this really thing call a cool thing called the magical quickie. Where for a couple 100 bucks, he will show up at one of the lunch you up with a client or for a prospect or some other event.

And he’ll do 3 or 4 magic tricks that have to do with your, your message. Kind of impressive. So he got so that lydia were one of our favorite clients ever needed video of her for another group.

So she spoke and talked about her her framework. So we use it as a reward for All right. I know they’re supposed be 10 minutes, but bonus next.

Following up is easy. Oh, it is, but yeah, when you do, we have a form that we pass out in by the way this is there are just play this one video.

kids always get video. The people who have attended your events because you can get stuff like, hey yeah, you don’t for you. I hear your small business breakthrough level creative solutions and let me share.

Oh my God. They wrote an amazing if you can come down and I think they’re really restaurant and I are all I I and they came up with stuff that was a little my mind.

So you’re really bringing meeting the amazing i was that you come out. You know, you really, you can’t go and you’re looking just and how your bargaining learn to do.

I’m sandy and I work for you. Now. Let me talk to you about this. I put her in the room with the room. Most people would put them up against the wall and I’ve done even better.

Put them in the room with the room behind them. empty is fine. People, you know, if you have outlook, all my people really around the screen,

you see I have the who can’t find behind her. So and always get people that are going to have some energy to them. She also had a banner in front of her that she could look at.

So you might have seen her glancing away. Wait, what was the name of this event? I want to make sure I get their name right, right.

So there are those prompts to help with that because a lot of times the reason people don’t want to leave you video is afraid to forget who you are or the event they’re out.

What’s a really call that sort of thing. So how prompts to help? Ok. Ok,

go ahead, play In the room with the logo right over a shoulder. And yet something really cool. Say there’s a short If it takes longer to look into the small business marketing plan.

When it comes to marketing and can share really the greater weight And non traditional way. Thank you very much. Can I have my golf now? Yeah.

One more last one I this is one of my favorite video that promotes our event. The only thing that I blew was I didn’t put the banner behind,

but you know That it’s the tone you want this and this is where you Are gaining 100 percent organic candle.

And you can let me Know. I really I struggle really, really come here. I’ve my my, my life. I’ve been in the she Never talked about.

So if you ever want to read, you want to come out to the next. Come out, I will not be disappointed. Bring, bring it.

Absolutely. So I can download and you can find him della Soon You get video testimonials from people at your bed.

Even if you’re not sure you’re going to do the event to get better to have it not need it, needed not have it. Get as many as you can.

Some will be better than others. I can promise you that. And you want the emotion that talks about your event. Okay, cool. All right.

All right, 3, he’s get off of that start. How many? Great, 3, 1st number one. You got to get your target market down call.

Remember 1st step one from many 5 that nothing worse than doing it event. Now there are people show Ah, it is, it will is depressing for you.

You’re not gonna give your best. You’ve got to have your target audience there, so you’ve got to know who’s who your target audience is for your business.

Before you start to do this. We When we’re talking to a person out in the world, if we know they’re in the audience or, or our target audience will promote our events a little harder than not.

Then if they say they work for someone in some non decision making position. And you can make that decision when you’re out of the world, 2nd to Ah,

become an expert in their favorite platform. This is social media. If your target audience is on Facebook, you’ve got to know how to use facebook to market your business nurse to market your business,

sampling the instagram, any of the social media platforms. You’ve got to know where they are. Because mccauley and hill in thinking grow rich, had came up with the 13 principles that was 500.

Yeah. Most successful people I 100, that interviewed all had in common. They had specialized knowledge. And you want pete, your audience to know you have that specialized audience and you are the person to go to for that.

They want to hire the person that knows what they are looking to get a sense. Cool. Another. Yep. When are they looking at those backwards get used to on using your business profile or whatever it is,

and Google analytics on your website to know when people are looking at your pages in which pages they are looking at the last key you got to have a consistent plan to reach target audience.

We have been talking to day about events. And that means notice how this was we. Here’s how we approach today. If I said this is a whether on public speaking.

Yeah, you might get a different audience. Probably. I want this folks that want to do it. That’s because we’re really great coaching people are going to events we’re we help our clients do it,

but it was the ions that we wanted to get. But it is, you are going to have to talk to people. Remember, the marketing is a science of choice.

You want people, you want to show up where your audience showed up, so they know that you are there for You.

Record is there. Because just like a uniform doesn’t exist, the Mark your marketing plan to do anything within your business is different finished. That’s the biggest of all is that your marketing plan is,

is locked in that you are going to even after you run your event over and over and over and over that you’re not going to be surprised by something that happens.

You know, things are going to happen. We have done advance where We sent them our,

our, our slide deck and their machine went down. We always have a backup address. We learned that the hardware, not quite often, will bring written copies.

If they said, oh my God, we lost it. All right, is that the hotels here, can we photocopy this and we’ll have a written copy.

So we could work from there. So we have backup backup and the, we just always remember that there is a huge record out there that you record is gonna mess up.