SCORE WEBINAR: 10 Cs of Social Media Marketing

00:03

Where we will get in just a moment to Give you one Wonder.

00:40

hark, read this back ship for Doing a couple of tech things and then we’ll get started.

00:56

K sharp this all right? Flores, yours direction. We’re both square at Austin. The ha. Okay. You have a cat on your side, i’ve got a cat on my side.

01:16

Perfect for social media. We should, we should do this webinar with us off camera is if our cats were talking, you know, just have a camera on them.

01:28

I don’t good be really funny. I don’t think today’s the day, you know, but you know, social media is all about cat pictures, pictures and I my instagram lately has been filled with the videos of,

01:40

you know, add to it. Well, you keep watching the 1st thing you should learn if you keep watching it, they send you more physically you’re you’re voting right.

01:51

Yeah, I want to see more of that. Ok when you, when you more that we will give you more of that. Yeah. So there you just have your 1st thing to write down.

01:59

The more I look, the more they send me Gosh,

02:06

02:15

make sure you’ve got one. This is how you let people know that it’s your intellectual property. And if you don’t have this slide and would like it,

02:25

let us know you’re gonna get our email address a couple of times and during here. Yeah, it will send it to you, strip out our information,

02:32

put in your, showed your lawyer. And then you have one, my recommendation is that you have your email open and you have one email if you then send us all of the different things in one email rather than sending an email like,

02:44

oh yeah, I want that you and sending another. Yeah. Send this one about you. Back on this, this webinar came about dream pandemic. whole bunch of our clients were about to been the lot more time on it or on the Internet.

03:01

We wanted you to give them tips on how the pandemic was going to change our businesses plural. And darwin’s origin of species came up all the time because it isn’t the strongest,

03:17

or the largest creature that necessarily survives with ones that are adaptable to change. And if you go back to when the fortune 500 started over 80 percent of them are no longer in business.

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What that means is that you as a small business owner, and we know that if you’re watching our webinars, if you’re coming to our events, you’re a small business and that’s,

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that’s who we attract. It’s who we serve. So want to give you that little bit of information. Now this, this number, 82 percent is only growing how business owners it keeps showing.

03:59

It’s being used incorrectly now. Well, but I’m on social media. Yes. Awesome. You get a step. You get an A plus for that,

04:09

but today the average grade when you went to school as a see and today is the 10 sees you want to give the average social media user a lot of tips that are going to make you using your social media easier,

04:26

better, more effective in this case. A, C is a good grade. Correct. Although according to my mom and dad, a C would never answer.

04:37

Now that was an effect. I was ok if they didn’t my, my parents and care. Yeah. Well, You know,

04:47

Yeah, you mentioned, yeah, just now I’m not going to go down that rabbit hall are going to so aren’t actually what we want to do today is we want to make your business more like this.

05:01

Well, in this case, you’re the cat and that your competitors are the dog and you’re sticking their tail. Here’s what today is not about. We’re not here to sell you social media management.

05:14

We’re here to help you and your social media. The only social media we manage is our own. Ah, and a few of our private coaching clients that ask us to do it.

05:26

So we’re not as big as you are. Please, please do this. Ok, but we are not here to sell you that. So everything you’re going to learn today.

05:35

Everything you’re gonna see, you’re going to be able to do it yourself. So in other words, glenda off, the magician is not hanging off a rock as it looks.

05:43

He’s actually laying flat on a rock and it’s all the perception of our the camera angle is working. If you’ve got questions, yes, there is an open chat.

05:56

However, if you can, please hold onto the average because it, it throws us out of whack. We’ve, we’ve what we’ve done, we’ve done this webinar enough times that we’re probably going to answer your question.

06:14

Because we know the questions that come up on every particular slide, but you’re going to have others. So we’ve, we’ve booked out our calendar will, we’re done here.

06:24

You’re gonna have plenty of time. We’re going to get through this and we’ll answer is just your questions. Doesn’t have to be social media, it can be anything that has to do with your marketing.

06:33

You feel like a little bit about us? Our business began 27 years ago. It was one of those promo companies. It puts logos on things and we still do that,

06:42

but we knew it was going to evolve over time. And 2 things do happen. First sharon joined the company 101010 years ago we just facebook just let us know the 10 years ago we started getting to work together and that gave us a huge actually gave me a huge advantage because I now had you,

07:04

sharon is in was incredible office systems in h R and online’s dot and Yep. And masterminding gave us a different direction for all of our coaching clients. And that was awesome.

07:20

Now we learned it had to be the right coaching because we hired voters before and most coaches that we looked at, we’re all alike. They only had what they need.

07:29

We need what they had, not what we needed. So we were able to develop a coaching plan based on what we wish we could have found. Now our,

07:39

if evolution has not been without challenges. First and biggest evolution of we moved from Los Angeles to sedona, arizona, and we thought every month we were going to do a different webinar,

07:53

a different boot camp because we do our boot camps a couple times year. But we were going to do it once a month for different types of businesses.

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The biggest challenge we found out after 15 months was that people had to have, couldn’t figure out how to get from phoenix to sit down at easily. So ah,

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we basically looked at the stature and looked at what people were searching for and they were looking for a name, not our what we were doing. So we changed our name twice in 15,

08:23

which is the name of the company. They are in it. Yeah, geron. Hey, stay the same year probably raises very,

08:32

very good. I got wow. We’ll edit that in post anyway. It is doable. We don’t recommend it, but if you’re, if you’re thinking of changing your name.

08:42

Sure, it’s great, but don’t do it twice in 15 months. And what we’ve really very much realizes, we’ve moved across the country, we started l A.

08:51

C spent 7 years and sit down an hour in Maryland for almost almost 8 months. We’ve embraced a niche if we only coach small business owners. So you’re here because our marketing only attracts small business owners.

09:08

So see it worked and we like small business owners who are really good at what we do at what they do. Because we teach them how to niche their marketing.

09:17

And we’re going to show you that in a few slides it’s really a steady stream of adjustments. Most of them small. However, if you’re not on social media at all,

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ok, that’s going to be a big adjustment there. We’re going to hold your hand through. But that it’s really a continuous change in your course. When you get on a plane,

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it doesn’t fly directly from say los Angeles to New York in a straight line. It is constantly making corrections for the planes whether birds hurts. So just like that,

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your marketing does the same. We started doing our break through boot camps a couple of times a year. In fact, doing march and September. We’ve been in over 400 publications and radio shows.

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And podcast is just a few of the things places you found us. Where the authors of 7 best selling books are 8 book is going to come out in September of this year.

10:14

Which means I best to get to it. But I’ve done it in 5 months. I have let’s see, I have 5 months. Ok. That’s been interviewed by some really cool people.

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A james mailing check who was a B C secret millionaire, kevin harrington, who was on shark tank. He was the 1st shark they hired for riley and sold a couple of $1000000000.00 icbc as a,

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as a side note, these interviews. They’re on the front page of our website, but we also share them on our social media. On a pretty regular basis,

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which is another tip for you just because you post something once doesn’t mean you can’t host it. Again later. You can and you should write that down.

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It’s going to save you a lot of time. When you freedom written a blog and you’re sharing the blog, your social media pages, you don’t have to do it just once.

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We have some blogs that have shown up every quarter. So another tip for you as we get started. Some of you already have 4 or 5 things right down welder.

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In 2017 we competed for and will go to america’s number one, coaching team for small business marketing. That photo is us competing. I had just jumped off the stage.

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Sharon had no idea I was going to do it. So if you watch the video of that, just before this still, she’s yeah, gasping. What the hell you doing?

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So. Yep. And we mentioned small business owners to understand the keys of getting what you want from your business, because a lot of us started our business to make our life better.

11:57

And the challenges bigger business sometimes takes over your life. And we’re here to remind you that you want to keep your business in check so that you can enjoy the life and you want to build your business.

12:10

The easiest most effective ways. And today our mission is, is we want to teach you how we use social media to generate 12 percent of our small business coaching clients.

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That 12 percent has been a very steady number for a number. You know, a lot of years are activities on social media. They’re over 10 percent of our business try.

12:32

We’re going to give you 3 free ways to market your business and start off with free stuff. By the way, there is a 4th freebie. It’s on slide 41,

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so you’ll be getting pre set all the way through if you would like any of our books, our email addresses their shared already mentioned, open an email,

12:53

sears the books you like, we will send it to the pdf version to you. Since you’re on the social media webinar, you might want the housing wise of Social media.

13:03

If you’re in business with a partner, i would suggest getting partners and everything. It is truly your couples guide running a successful business without running your life.

13:13

If your business card is in need of an upgrade, grab the business card, but you see we got so that’s the 1st thing you get just for showing up.

13:22

Yeah, we should, we should put all the freebies at the end because now if somebody to leave early, you’re still going to get the free stuff.

13:28

The 2nd thing we wanna offer you is something you can use for social media content. We do a podcast called the marketing check was view cast, the only people we interview our small business owners.

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Everyone gets the same questions. Yeah, and it’s simple it’s, it’s really easy of a 7 minute 21 separate 2nd podcast. So that when you share it with your prospects,

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they’ll look at the time the video. Oh, it’s always have mercy. I can watch that. It’s all about you. It promotes you. The questions are designed to make you look really good.

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So if you want to do that, I have to do is go to the cast dot com. What it’ll do is, is tell you to send us an email.

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So you could send an email say, hey, I want the View cast questions, we send you the questions you answer, i’m you send them back.

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We take a look at them. We make sure there’s going to fit in our 7 minute 21 second format, which means about a paragraph per answer. And we book you on the View cast and then you share it over and over your social media.

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People watch it, they contact you, they hire you. life is good. By the way,

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we know that one percent of you are going to take us up on that offer. I would like to one of my goals this year is to increase that number of for whatever reason,

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I don’t think you’re going to look good on video. You’re going to cost video. You’ve never done a podcast. You’re a little bit freight of it.

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You make it easy. Wow, gosh, yes, we hold your hand well, virtually and walk you through it. You will love the result. So let’s get that number up to at least 2 percent now,

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a double. The number of people right here is the info. info you loft, creative, or the View cast if you want to watch some of them.

15:17

Cool, that’s 2 things. 3rd thing, we are in March, which makes it boot camp month. Out. We’ve got 2 more boot camps. We are doing virtually this month.

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We did one already earlier this month. You missed it. Sorry. And it was, it was incredible. Might have been the best we ever did.

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I who’s to say who’s to say, certainly not me. But if you would like to come, we put your entire marketing plan together and we take you from who are your best clients,

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how you figure that out to the market, a whole bunch of different marketing tactics, making your website better. So show me all of this stuff and we get that done in a day.

16:03

There are 3 ways on your screen that you can. You’re going to see the slide one more time later on. You can either see scan which you are code and you can get all the information at the website.

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Go to plan your marketing dot com. There’s an entire website there. Or if you look at one of those 2 dates and you’d like to sign up,

16:24

just either put it in the chat and pick the date, or send us an email, put your e mail in the chat. Yeah. The date if you want me to sign you up manually,

16:34

otherwise you can do it yourself. At the website. For example, let me see margaret, you would have to put c. C, den closures if that’s the best one to me today.

16:44

Well, the folks you put a different one in there that than what we see listed. Gotcha. Whatever you want. All right, that’s the free stuff.

16:52

Let’s get ready for social media. The 1st thing you need to do and 1st thing you need to know before we even get to all 10 sees. By the way,

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yes, there is a cat on my desk and she share. She found me cad treats that were on my desk. So you get for leaving, katherine?

17:08

No. One of our what? She’s typing over. No kidding. Oh no. I turn i computers off. Okay. At least I think I closed everything out.

17:17

Oh find out. I guess we just got hit send asking joe If anyone has sent off your question.

17:28

Sure. Go ahead. Thank you so much. All right, middle of what we’re doing. I’ve tried every which way to death, the video with you.

17:36

And I’m only hearing you, No matter what I do, I called you and I need to. I can lie where you say, can you see the slides?

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Ok, what does the slide say? Getting ready for social media. OK, so we’re not saying you then you don’t need to where we are on camera.

17:57

But if you’re not, Yeah, it doesn’t matter as long as you see the slides and you can hear this time, I can see the slides before I couldn’t.

18:04

And I kept trying. May I go on now? Thanks. Thank you. All right, so at the beginning of every webinar, we what we go through a little bit about creating your target audience.

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Because if you don’t have your audience right, if you don’t have it dial there, then it doesn’t matter what marketing tactics you use. You could post the best funniest,

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coolest, brilliant, just stuff on social media. But if you’re targeting the wrong audience, it’s not going to work. So we want to go through that a little bit.

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Now, the rule, what the other rule is, unless you just post kept pictures and really all you gotta do is post cat pictures in that kind of work.

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So this is movie i have actually I have a video of one of our old cats that taking a, doing a kiddy bath in the shower. So the cat was cleaning the cat bath in the shower without the water.

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I can post that and get hundreds of comments every time the any engagement with the engagement does is it tells whatever platform i put it on that. Hey,

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more people want to see more hag stuff. Then I’ll post some deep. Yeah. Now is villagers for go? Yeah, like the means secret of life number 40 to kind of thing.

19:40

crickets. So honestly just write down post more pictures of my cat. Same thing if you have a dog post more pictures and video my dog, you’re halfway there.

19:51

So that out, that was a simple one. Everybody to yourself say are good. All right, some important marketing basics that go with that. It’s as basic as,

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as me going to the prom and my powder blue suit talks about to pick up and strong. We don’t create a marketing message for our social media without knowing who were created for simple them.

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Some of you will have one already. We have sex. We have 6 distinct audiences that we market to. But each one gets a different kind of a post messaging is different.

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We don’t try to create one post that will capture all 4 out of the 6 or small business owners. One of them is the right hand person of the,

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of the person that owns the company as another audience. But we have done a couple of things, reviews, demographics to figure out who they are. So imagine that these 4 women all want to buy a car.

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They’re probably not looking for the same kind of car. They’re probably not looking for the same benefits and features of that car. So a good car sales person is going to message each of them differently,

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probably on different platforms in order to attract them to their dealership. The same thing is true for you. It is quite possible that these 4 women could all benefit from your product or service,

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but you’ll need to message each of them differently, probably on different platforms in order to attract them to you. What are a couple of what are 2 or 3 of the different demographics that they might want to look out for their clients?

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What, how did you start to sort so whenever the 1st things that we work with our point, okay, more men or women, we tend to see how people tell us how well if 5050,

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okay? But it’s not really when you look, you might wish that it were, but when you look at your favorite client, or those folks that you most naturally attract,

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it probably does way one way or the other. Ok, the next thing is age, right? What age group are they in not not the specific right,

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but a decade within a decade or so. Because the like aaron on the far left of your screen you’re going to message her differently. Been glory in gloria on the far right.

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Right. They don’t speak, they may, they may all speak English, but they don’t speak the same language, right? The different different colloquium of the,

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the that they use, you’re going to speak to them differently. OK, so now there are a bunch of demographic there after the couple of dozen different demographics that are can be important.

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For example, if there’s a realtor on today, different realtors will work with 1st time buyers. Different realtors will work with only home at a certain dollar level and other dollars over another will work with foreclosure.

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So the demographics make a big difference as to how you know who you are. And also if they know their demographics can’t they taught? It also helps them share that information with other people.

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For sure. If, if you’re looking for referral partners, which we encourage you to do, right. Most of us think clients, i’m looking for clients are looking for clients,

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but looking for those referral partners as well. So the more that you can describe who your ideal, your favorite clients are, the easier it is for your referral partners to find them when they’re out networking.

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One of my favorite examples is, let’s say you’re a financial Services professional and I ask you, who’s your ideal client? Well, anyone that needs financial Services.

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I don’t know how to recognize that when I’m out in the world and you’re not getting right next to me. I can’t look at a room full and go,

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they need financial Services. But if you can describe all you know, I tend to mostly work with women of this age of this age, this profession.

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Then it’s easier for me to spot them when I’m out networking and to then refer them to you. So now the, there’s another half of that equation.

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It’s what’s going on between their ears. People don’t buy for logical reasons, it’s, it’s emotional. And you know what? To know what their, their hopes,

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their dreams, their desires, their goals, and how you are going to solve their problem. What pain you’re going to take away is vitally important in,

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in, when you are selling. heck i’ve, I’ve bought a car once, going back to your, your exam. I was early for a chamber of Commerce mixer.

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There was a car dealer next door and it, they, it was a kind of car I was going to go shopping for. I wanted this car and a nice,

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well, I got 15 minutes. I’m early. I’m going to go look at the car. I’m going to buy later on. And I let the salesman show me the car.

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And he, you know, I could picture myself in. It’s man, the thing’s going to go fast. I am going to look cool in this car and back,

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right. Well how much is it? And he told me the price and I said, I’ll take it. I didn’t negotiate. I didn’t think look,

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I had a set cries that I was going to shop the car force and he was like a $100.00 under. It turns out I bought the one car at this price.

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You know, every car dealer, when they put a car in there, there’s always one only at this price. I bought it before the ad even hit.

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So I never made it to the mixer. I had my cool car that I had that car when I met you didn’t see it worked. Sure. Absolutely worked.

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So yes, I marriage of the car. Yes, you did. Well. Now here’s how this, this works. When we, when we are putting it into social media,

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up in your posts, ok, i have to describe all of these people and I have to do, man, that’s a whole lot of information. Now,

25:52

you don’t need to put all that information. Start thinking of your posts as sidewalk signs. This is an actual sidewalk sign that we saw in the wild.

26:04

We were we are blessed enough to be in London a few summers ago. Well, we’re going to be back this summer. I’m going to look for spring,

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actually I should, I should look up. We should, I know, actually we’re going to do that. I’m going to do that. Ok. I’m going to send myself a message while you talk about the slide august.

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So we don’t want to get from our air b and B to my sister’s home. We saw the sidewalk sign, it’s completely caught our attention. We are big bang theory fans.

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That would be great. We’ll go to the pub will have a good time when some pounds, and then we saw the date, her money, we’re not going to be here anymore.

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So the sign did, it’s job. Why that’s not the whole menu of everything that they offer. It was just enough information for the right people, those that were interested in big bang theory,

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those that were actually going to be there on those date to then go in and sign up with us. So we just kept on walking. We didn’t pick up the pub keeps time,

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we weren’t late for family. So good. Just like people that are your target audience won’t take up your time. But the ones that are your target audience day will reach out.

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So you want to make sure that your message is working, your capture, i know. Remember your message for each of your target markets must answer the question.

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How can you solve my problem? And that’s what you want to do. You want to solve somebody’s, somebody’s charge, just like today’s webinar. We want to solve your challenge of,

27:25

how do I get better at social media? So I can generate business. You know, it’s, it’s one of that’s one of those marketing questions we get.

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virtually every time we speak somewhere we were at. We spoke to a rotary club. Yes. Wednesday we yesterday and we finished the 2nd question exactly that question.

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How do I make my social media work and what, what do you mean work? And we took them down the road and you can practice for this webinar today.

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Basically we remember this when it comes to your social media, you can’t take friends, you can’t go to the grocery store and say, hey, I have 4800 friends on Facebook and I have have my milk for free.

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Now it doesn’t work that way. That the real clue and the real thing you want to do is turn all of those. fran friend requests and that shares,

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and for all of this stuff, you’ve got to turn it into dollars dollars. Yeah. People have to reach out to you, and they’ve got to convert whether they’re asking you questions because of a post we’re getting into your sales funnel.

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Somehow. That’s what you’re using your social media for. And that’s to get people into your sales call. All right, let’s get into the seeds. Yeah,

29:00

some people have already taken a page of notes and we haven’t, we just now get into the 10 seas? Good job. You’re taking notes. Well then all right,

29:09

1st question. The korean 1st c, as you got to use the correct platform, what can I just be on all of them? So I get everybody.

29:16

Well, why? You can, but wait. Oh my gosh. Are you were on? Did you? I just heard are deaths. We’re going to let it go like a get like we’re busy.

29:31

You don’t have to be all. Now we are on. We have a presence on not 8 or 9 of them. Ok. mike’s not ok. Go take your,

29:41

i’ll take up. Go on from here. We have a presence on, on 8 or 9 different platforms, all the ones you see here plus clubhouse,

29:53

ah, flush a liable which is on the next screen. So, and I saw there’s, we saw research that most people are not on just one social media platform,

30:05

but if you target your audience well, then I called the 2nd problem person wanted to get open the front door,

30:20

ask for basic we’re busy for the sucks. If you look at that, who’s on most platforms now, if you’re only going to play on one, We generally suggest facebook because it’s the,

30:35

it’s the big one. But if your audience is mostly women, while you should look at pinterest, you should look at instagram in scram is split 5050.

30:50

But that, that’s relatively recent. If you’re looking for professionals, you got jet. Ah, now here’s, here’s a we’ll call it a secret, but it won’t be a secret.

31:05

Look at the numbers on this slide. I think the, the lowest couple of 100 you 1000000 users on, on pinterest. One of our favorites it’s,

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I just went the wrong way. That was weird, right? Check check. 0, one of our favorites is a line of all. There’s nice 7000000 business owners on it,

31:27

but they’re all small business owners so. So if your idea client or were for a partner is a small business owner, then by all means be on a line both easy to be a big patient,

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a small pond right now in a liable. Actually sharon’s kind of a big fish on that. Miss. Sure, sharon is like a big deal. She’s been a small business person of the years.

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Just want her 6 time. She that a facet or for a lot of on a mentor there. If you’re, if you’re looking to get involved in a liable reach out.

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And sharon can give you all sorts of tips. Mostly getting into your Into groups where your, your audience is playing. And let me give you an example.

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We have a client that’s a lawyer and she’s a lawyer for Parents with children with a certain disability. I can that. Ok, i can share that and she goes into a group.

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In fact, she does it on a lot of on also on Facebook she goes into a group created by parents of kids with that disability. Now she’s a lawyer,

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she goes in and when she sees questions that the parents are po all posting. She answers if she can. And quite often someone will say, wait,

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I see by your platform your, you don’t have a child, but you’re, you know, you’re still in here watch and her answer. And she just love is being able to give this answer.

33:01

Yeah, all my clients are at our parents with this challenge. I want to keep my finger on the pulse of what’s going on and see what I can learn.

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So I can help my clients generates a lot of Revenue for her. So getting into the groups and answering questions is, is really important and that’s in a liable or facebook as well.

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Now, if you want a cheat sheet on how to, you know, the pros and cons of a bunch of Social media platforms. This is slide 41.

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If you want the cheat sheet, let us know how to cheat. Well sunday, the cheat sheet. I just like st. You to And this will give you some more positives and negatives for it.

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Right number to have a complete profile. My profile is complete because it is everything filled in. I just you or your story. These are to friend request.

34:03

I’ve gotten touch base, but now the, the, obviously, these are the example the far example of oh my gosh. No, not completed. But we see a lot of profiles that were the cover shot has nothing.

34:21

It’s like this gray square the default, or they don’t have a profile picture or they’ve just put their logo in the profile picture. Now, remember, facebook face book isn’t logo book.

34:37

So for those, either a small business owners river or putting the, the social and social media. But you’re smiling face there that are really good photos.

34:47

If somebody can tell that it’s you, this may be where you connect with julie, who I know is on the on here, julie’s photographer in Los Angeles.

34:56

If you haven’t had any shots in a while, julie is going to put her contact information in the chat. I strongly suggest you chat with julie about getting business head shots that you can use on all of your platforms on your business card,

35:10

everything else. She’s incredible. Julie, but your info there. I saw you are on the you are on the webinar. So another thing when you’re putting that profile picture up there,

35:22

don’t cut off your head. I know the whole, your, I know your head is in the photo, but when you put it there, remember,

35:32

most of the time you have a rectangle. And most photos are squared off, so this would have been good not to have the horse, although if you,

35:41

if they had moved the picture down, the horses would have been very sad. You know, I could tell If it’s red green.

35:52

Why the long face? Thank you, I’ll be here all h better to have your face in the profile and then put your logo in the cover shot.

36:02

That was funny. Yes, I like that. Okay, julie for Well that julie jules, by the way, I, we, there’s going to be one more slide later on.

36:10

It talks about this, we’re going to talk about it, make sure your phone numbers in your email. Are there one of the worst things that can happen?

36:19

Is Sharon and I will will see somebody say, oh, I need a plumber. And we happen to know congress in different areas. We look at that,

36:30

hover and the palmer doesn’t have the phone number so we can tag them and then put their phone number there. And most of the time people are going to bother going to the most.

36:40

What here is, well, my phone numbers on my website and my website is listed on social media. Well, that’s great, but no one is going to click on the web site to go to the web site to then find the phone number and then go back to social media.

36:53

Nope, shock app to God forbid your phone number isn’t. Is it? At the top of your website where it makes it really easy to find or your website,

37:03

isn’t she? What’s the work for the phone optimal? That’s it. mobile archive. So all I do is touch the phone number and they can call you we want to make it as easy as possible for people to reach out to you.

37:16

The 12 percent of our business comes from Social media. Trust us on as you’ve gotta be easily connected. All so people can do that for you. All right?

37:27

Be consistent. Here’s the other most. This is the number 2 asked question we get. How often do I have to test everyday? Ah, seriously here’s like every x,

37:43

Y. Well, there’s a few reasons. One is that the, the platform wants to know that you’re actually active on the platform. Yes, right?

37:52

They’re going to show those that are active. They’re going to show those posts more often than those that are only there frequently. Yeah. And for the people that are actually looking for you,

38:02

they want to see that you’re active on the platform. If you have months of lot of time, they start to wonder, are you even still in business?

38:11

Maybe maybe they’re no longer in business. They haven’t posted in a month. The other part of that, then the social media pages here and their suggestions.

38:23

I think that, you know, I think twitter is high, like really, they’d have to be high. I, there’s no way I’m going to ever post on twitter that often blue do because they,

38:34

you know, they have conversations and whatever on twitter. So yeah, we’re just off as good. Yeah, we’re on Facebook, we have our business page,

38:42

our personal pay in our personal profiles on instagram, instagram. That’s not instagram for us that love to have you follow us. And if you want to see what’s going to be coming up on our search on our facebook page,

38:54

go to our instagram page because we try stuff out. We use instagram as our, if, well, if we’re almost in baseball time instagram’s our triple A ball club.

39:06

So we try posts out at the triple A level and if they do well, we tested, we, then they come up to the majors and they get to go on a liable.

39:15

And facebook, which for us are the main ones. channel even share them to, to linkedin as well. So you gotta be consistent. That’s how the platforms know that they’re going to show your stuff.

39:27

So it doesn’t have to be all business stuff either. You know, which shouldn’t be. But if you want a few, a few things to post here,

39:34

just a few things. I do a question of the night. It’s called the OK late I facebook or question. Please don’t steal that for me. You can do your question of the day,

39:44

but the hashtags ok like facebook or i’ve been using those for 10 years. And that’s it. What’s interesting is that when you develop a following, they’ll go back a week to week 3.

39:56

I’ve had people go back several months and start answering questions because they’re all tagged now what they’re doing, they’re, they’re voting. facebook sees those posts, and these are more people want have stuff.

40:10

So the reason I do my, my question every night is that when we finally post something that has to do with business on my personal page, More people will see it there.

40:24

What, what are the numbers that you would suggest for percentages? So typically on your personal profile, 80 percent of what you post is personal and 2 percent.

40:36

So 2 out of 10 posts or business, something from your business page that you share to your personal profile on your business. Pay just the opposite, right?

40:43

8 out of 10 poster business. This is my blog I. This is a testimonial. I had this is a new offer rating, whatever it is,

40:52

business related, and then 2 out of 10 are personal. Not, not drama, right? Not politics, just something that shows your personality. Why do I want to buy from you?

41:01

It’s sort of jane don’t next door that claims to be selling the same thing. I’ll, here’s one of the reasons you put personal stuff on your business page.

41:10

On our instagram page last week, I posted my very 1st cat video and instagram and it got an amazing response. And all it is, well I’m,

41:28

I can tell you, go to our instruct pages of that instagram dot com slash you laugh. creative. In fact, if you upgrade of everywhere, follow us with the level of we put a lot of a lot of stuff and instruments that,

41:42

that, you know, before we put it everywhere else. Cuz again, it’s our triple bulk up. And so I know that that post is going to go on our facebook page and our atlanta will page this week.

41:56

But we, we test it out. All right, confusion, we’ve mentioned personal profiles and business pages in groups. So share, would you discuss the difference between a personal profile,

42:11

a business page, and a group, and what is the order that you share it? Ok. So I’m going to take the next 2. So your personal profile is,

42:23

well, we all get started on social media because you have to start with a personal profile. You can jump straight to a business page. Every platform wants to know that there’s a person that’s in charge of that page.

42:34

It’s not just some amorphous bought. Right? So we all start with a personal profile. And then you get business page. Now the reason that you want to out of business page is that the platforms,

42:48

it will show you an olympics and statistics about what’s happening on your business pace that you don’t get on your personal profile. There isn’t one on any platform.

42:59

There’s no platform that will give you sophistic and all of a personal profile. It’s all about the business page. There is sort of a caviar. facebook is testing a caviar for personal profiles,

43:12

sort of the sort of beta testing a blend of personal profile and business pages. But since it’s only in beta test right now, I don’t want to confuse you,

43:21

but in case you’ve seen that somewhere that Yes there is that potential for a caviar. So personal profile is how we all got started. Business page gives you those analytics and then groups,

43:33

where are your ideal clients and your referral partners hanging out? Where can you go with interact with them and leave bread crumbs for them to follow you back on your business page and or on your personal?

43:47

Oh, we just followed by somebody and she was at our cast last week. She’s on here. jill, are you on? She’s jill jimmy favor.

43:56

I’m you for a 2nd. I wanna chat for a 2nd. Hi. Ok. So you just followed us. Thank you. On your instagram page,

44:08

we wanna, we want to add a little more to it your you’ll only have your name. So you want to take a look at our instagram page and you’ll see how we’ve used the,

44:22

the bio section. You need a little bit more on your bio Because unless you’re only going to focus on personal. Yeah, right. If you’re only focusing personal,

44:32

but she has a, she has a as a post chair from business. Okay. She just welcomed a new client. So for some reason, jill,

44:41

i know you need it, but we can’t hear you. So I don’t, there’s some, some studying is not working properly. On her husband’s a handsome dude.

44:49

job. Well done. Yeah. baby. So I, while you were tired, i just figured I would take the moment and, and look at our stance area.

45:01

Good job. So now you get a like, just followed a says she got a little extra coaching. And when you, when you updated it, send us a message to instagram,

45:10

i’ll look at it will tweak back and forth, right? Cool. If you can type it into the hold up a sigh. And technology is lovely when it works,

45:26

you know, so frustrating. What Are the reason you’re putting your business post? You want to show your competency in the, in the marketplace. Here’s a couple of texts that post that we have.

45:41

You just marketing tips And,

45:46

and sometimes they’re fine. I like to be humorous if possible. The one on the right is the name of the pizza places. decent pizza. Ok.

45:54

You be honest, but you don’t have to make your visit and you sent pizza. Wow. It’s available. Like where do we get some decent pizza?

46:01

Well, we got a decent pizza. I can see the thought process. Yeah, well I naming the best is raise the Awesome the where do we get awesome.

46:12

I mean there was always a big man Here here, just a couple of tips that you post that we put on forever. Oh my gosh. Okay.

46:29

It’s social media. People want come on there to be amused, to waste time to Yeah, waste on which I was waiting for an x ray this afternoon.

46:46

I had they said the time. Yeah. They said it was 30 minutes. It was close to an hour. I fully went through facebook, instagram,

46:56

i, I updated, i posted, i hun and I looked around, but it can even clever that the picture on the left. I had seen that at a florist.

47:11

I think it’s awesome. How mad is she? And they have 3 different versions, actually. I think there’s 4 or 5 different versions of bigger and bigger.

47:19

bigger. Right. I like the dentist, one on that is the bowling. Yes. The dentist sponsored the bowling alley and that’s in england. So that makes it even more fun.

47:32

So as people pick out different pins, you can tell that they’re different smiles. I think it’s fun being, being humorous, always works. Yes. So clever is fun.

47:46

The picture on the right. That was how we got people to our last garage sale. It has been, wow, it’s been since 2015. I’m still not quite over it.

47:58

We had, we will not have it. Oh no, no, no. Can’t do a garage sale again. That was, that was nice out here.

48:04

No shit a so, but we had, we had a line out the driveway and people said, we came to buy your stuff. That’s how we knew the side worked because they came up.

48:14

We came to buy your stop and we sold out a, it was a 4 car garage filled with promotional products that had never had a car. And as long as you know the car,

48:27

the house, and we sold the garage out in, in 2 different days. So it worked and we posted that on social media, that was the picture we posted on next door and a couple of other social media sites.

48:43

Now on the left side, we are at a trade show and that’s our trade show boots. Yes, our trade show booth is based on lucy from peanuts and her psychiatric help.

48:56

$0.05. Here’s a tip. If you’re out at doing a trade show and a photographer comes around, in this case we saw he had has his press badge and I said,

49:10

do you need some photos? Yeah, that okay, absolutely. Take your time. And I grabbed our friend who was, who was running a hotel to get in on this.

49:20

And he spent 5 minutes taking pictures of our trade show booth all around and we ended up with a provision. And, oh knows what a bummer. Now let’s,

49:31

let’s take this, I’m going to get a go a little deeper on this. All right, this is not basic social media, this is, this is a little bit from the 3.

49:41

0 one of course Our,

49:46

our trade show booth is q. It’s fun. People laugh, we know that as a marketing tool, it speaks to our audience because we’ve tested it.

49:59

When people go to a trade show and see our booth, if they are, if they are one of our audiences we were talking about those earlier, they will react to our booth a certain way.

50:12

And we see how this happens if they’re not, they don’t. So our trade show group is in marketing terms, a top of the funnel sales tool.

50:23

We weren’t sure it was going to be that way. But before we built it, we said a mockup to all of our clients and said, what do you think?

50:32

We got 100 percent. Yes, that’s cool answers. So we built it. Now this picture that you see I posted during the pandemic on social media.

50:46

So I took our trade show booth tactic and I picture of it and I put it on social media. I got a response underneath that said, I’m in love with that booth.

51:00

Now, remember what we said earlier. The psychographics came into play. What are their hopes, dreams, desires, like dislike? As is the case with a lot of us,

51:13

I don’t know everyone on Facebook friends with I didn’t know this person I had except this friend or crest i had seen him forever ago. I reached out we had a conversation,

51:24

he became a client. So a mark again, again, this is, this is social media 3. took a photograph of a marketing tactic. We use somewhere else,

51:37

put it on social media, it attracted our audience and turned into a sale. This is,

51:44

this is how your social media works. The best. All right, so have fun. Be clever. Now we also got, you know, you win this every time sharon,

51:54

always. She’s always ahead of me on the top coaches list. Yeah this, this is another post that we use. Yes. It’s a little pricey to get your,

52:04

to which your ad on a street in New York City. I get that, but the bonus we get is, is a fun posted. And we’ve used that last several times for different stuff.

52:16

So, but it is amusing is fun. And I’m sure brian, we got to be in a of video series with brian tracy. That’s why he’s number one and,

52:26

and tony robins, people know the name and steven covey. Another name and yeah, stuck at number 5. That’s ok. I like being married, that number 3,

52:36

the 7 con tests. Oh my gosh. You can have a lot of response which leads to conversations which leads to sales. That’s the funnel. conversation leo,

52:51

post conversation sale contests. promote that. Up. This video, we’re going to play it. It’s a little over a minute. We were in costa rica.

53:04

Ah, we were at the 9, the 8th or 9th day of a 10 day video shoot down. There was the one with brian tracy. We were the marketing experts in the video series,

53:18

which we had been out all day. It was humid, his hack got back to the hotel. All we wanted to do say shower. However, it was there was a challenge with the shower,

53:31

which you’ll see in the video, but never to let a challenge you get in our way have a good video. We shot this video. Now I’m going to tell you I did something readily wrong.

53:48

That’s not the camera where it is, the camera that’s wrong, that’s miserable. But I’ll share that with you would be For sure.

54:03

One of the parts of traveling is that we never know what the show or have in store for that. We got to these become a resort in manuel antonio study got monday and I met with her and I got what we got.

54:29

So It down there,

54:42

but there is no lever And no switch.

54:48

Well, we had to call where We had to call the office and they said they had to send somebody because it’s complicated.

55:03

And I’m sorry when you have a hotel that is for international travelers, the answer should not be complicated. So it’s complicated guys, and here’s the deal.

55:16

Let’s say the 1st 3 people be honest, don’t read anyone else’s comments. First 3 people that can tell us how to be turned on the show or how they show the senator on the show or when it gets part from one of those copies places.

55:30

You’ve been challenged by Greg.

55:40

Yeah, we’re right. Yeah. You now, camera work doesn’t matter, it shows your, your human here was the mistake i offered the prize was a gift card to a coffee place.

55:54

Now that was in my mind because we had been on a coffee plantation in costa rica and fresh, fresh, fresh coffee from customer rita. Wow. It’s amazing.

56:05

So coffee was on my mind. What I should have made the prize was something that tied back to us. And so do the same thing. If you’re going to your contest,

56:15

it should tie back to you. What can you give away for us? It’s, I should have said you get a full set of our books. Yeah.

56:24

She said, you get an hour of our time something that brings them back. Instead i got to give away a bunch copy. So now I did use a local coffee shop as opposed to one of those chains and we had coffee with them.

56:39

Yeah. So the real guy, but so now here’s one of the other reasons where and this is, this has nothing to a social media. We’re going to go into different,

56:47

different marketing for just a 2nd. If you’re a member of a chamber or some somewhere where you’re going and what event and they have a raffle, don’t be the one that gives away the wine.

56:59

That gets one by somebody who’s got 5 years over. Right. Don’t give away a gift card from some company that isn’t yours. Give away something that ties back to you.

57:12

We’ve given away a free website and social media evaluation. You know, walk away every website, no, none of re evaluation, pre website evaluation and social media evaluation.

57:26

And all sorts of things that we can do it take a little bit of our time and that was okay, but it gets us related to somebody now.

57:33

So do that. Here’s another contest that we run. In fact, I’m going to run that this again. Later this summer In encino, california uninsurable,

57:48

our cost of flores is just west of the $4.00 or 5. And we saw, you know, I’ve taken a picture of them and you know, basically it’s come in for a free rose.

58:01

If your name is and they get people, they train people driving down the trib lavarne every day to look up and see if their name is there. They change they practically everyday.

58:13

Yeah. I mean it’s part of their cardio is climbing the ladder. So sure. And I were talking about that I said, that’s really cool and chanted,

58:21

well, how are you going to do that for us? Huh. Good thought, here, whole my dad. So we started posting, if your name is,

58:31

you get one of our books. And every day we posted different names and I started getting, que, if your name is boris, aren’t atocha. If your name is rocky or both,

58:41

if your name, you know I had all sort cleopatra and Mark mark anthony. Yeah. All sorts of funds. You know, fun things. Now,

58:55

the idea was to give away books, right. So you had one, you got one really phone phone call. Yes, we had somebody called and said,

59:02

you know, my, today your, whatever it is, I mean, I’ll use that was up there actually. Which was, but my name is,

59:10

is Mark, but you have elizabeth and I found out from my mom that if I were a girl, my name would have been elizabeth and I have a book.

59:18

Sure. Okay. If the goal had been to make them come back to our social media, which is also a really good goal, that I would have said no,

59:27

come back tomorrow, maybe your name will be there, right? So that is, that is one goal. But that wasn’t our goal, our goal is to give away our books,

59:34

and our goal is to give away our book. If you’re reaching out and asking for a book, we’re going to say yes. Now, here’s the other part of it.

59:41

Whenever somebody one, I have another post that has a picture of the book and their name and it says so and so one, this book. So I get a lot of co star of each contest and it generates interest.

59:57

Now I’m going to do this again later this summer because we have a new book coming out in September, so I will use it to promote the new book.

1:00:08

So that’s how that’s going to work. You heard it here 1st, by the way, have a conversation that’s the 8th, the 8th wonder of the world,

1:00:18

the ape. See. I told you a little earlier about my, my questions that I go out every night. Someone will put an answer quite often.

1:00:28

I’ll, I’ll start commenting underneath, so we end up having a conversation. They saw that I read their comments, you know, I go back and,

1:00:38

and I either like, or love or laugh or something. It, it, virtually every comment that’s on there. Then when they comment back, that’s yet another vote given to facebook for them.

1:00:55

Seeing my stuff makes sense. Are you sure of every platform? Yeah. facebook is the example, but it’s true for every plaque. Yeah. If somebody,

1:01:03

if somebody comments on one of your instagram posts comment back, even if it’s just, hey, thanks for the comment. It can be that simple for align a bowl and linkedin and all of them doesn’t matter.

1:01:15

Yeah. So one of the Here’s an example of it was one of the questions. Oh, I took this from greg and sharon’s brother greg. And it said one cookie must go.

1:01:29

And somebody picked each should you know, across the trigger. I said, but I like sugary cookies. And so he said peanut butter and I so agree.

1:01:37

In fact, I so agreed every person to put peanut butter cookies have to go. That was my answer because I’m not, I don’t love peanut butter cookies.

1:01:47

Then I would have my choice, by the way, everybody which cookie do you have to, has to go here? Feel free to put your, your,

1:01:53

your comment in there. Make sure you’re owing. On the other side, there is the potion you drink. And I commented on that as well. So one more 2nd.

1:02:05

Pick your cookie, which one has to go? chocolate? chip. oatmeal, raisin sticker? Do it all? peanut butter, prostate sugar, or not the chocolate?

1:02:13

No, it’s always look at that. Oh my God, that’s a trigger process. You’re being a better. Yeah. Yeah, I get it. I like sugary cookies.

1:02:24

You know, I kind of fun. Hey, I’m julie sylvia is looking for photography help. Would you put your info in the chat again, please?

1:02:32

Thank you, julie. Now here’s a bonus check. Do you have any availability to pin a post and this is this, I should update this like it’s other profiles as well.

1:02:46

You can pin a post. In other words, you know, stick it at the top here. So it is the 1st thing that people see when they come to your placid tier program.

1:02:57

This is true for facebook. facebook. Thanks. It’s also good. It’s good. I didn’t answer, i’m sure you can do it because they’re both on by matter.

1:03:04

But it’s not true on a line. A bowl are linked in or twitter even. So I think what it is now you can cite so on the left cut the crap pet services.

1:03:16

Their whole job is to they come deer, your yard and they pick up your dog. You do? Do they have pin to post in August of 2019.

1:03:26

Now I looked at it. This is in 10 of 20. Now when I looked at it, I immediately thought, oh my God, I haven’t posted since 2019.

1:03:38

Even though I used to pinned posts, i had the thought, which is why the slide in it up here. If you pin something and PIN it from time to time and then get it again so that the date is updated and people are Thank you.

1:03:55

You’ve been slack, you actually need to re share it. If you just on penny and reconnect the date will stay the same. So you have to re share it to your to the page and then pin the new share and then the date will be up.

1:04:07

So if it’s a really good post that you want it again, remember it’s okay to share things more than once for sure. It totally. All right,

1:04:15

the post that that we get to get a lot of interaction. Yeah. They’re going to show up again quite often. You know, now I’ve been doing the Okay,

1:04:23

like facebook. The question for over 10 years. About 3 years ago, I decided, you know, from time to time I am going to repeat the question.

1:04:35

Just cause and nobody has ever said, you know, you’re posted that 6 years. No one ever said it. And if they did, i’d say and this is So that was just,

1:04:50

this is a little bonus tip. Ok, correct contact we earlier we said fill it, make sure your your information is there also make sure it’s been updated.

1:05:03

We get a lot of information that come my gosh, it’s just not updated or someone changes the phone. They’ve added a phone. They’ve changed an address,

1:05:15

make sure it’s correct. It’s almost worse than having no information is having wrong and that just pisses them off. So, and remember the note there is talk about boss.

1:05:28

Yes, you might get some robo call. You might get some robo emails, but you also get now potential clients and referral part yet. Do you want 12 percent of your new business to come from Social media?

1:05:43

Make sure your contact is correct on every page now. And we just had to redo, we just had to go through all those 7 months ago, we moved to the maryland were on the eastern shore,

1:05:51

maryland, princess and lovely city. We had to go through every day to update addresses and time zones. And so yes, it’s a pain and I,

1:06:06

and this pain is fresh i, I’ve just gone through it, I guess, like do it anyway. You want to make sure also that your info is right so that when you,

1:06:19

when you get quoted and USA today and your client know I’m mapping who is an amazing travel agent, post shares, it is that you want your information.

1:06:31

Right? And there are some photos and things you should be careful what you post. This post was on. So actually out of Social media and you know,

1:06:44

find the, the summer tires. Okay. But the who wants to day drink in the back. Oh, careful which post. And honestly, be careful what your front,

1:06:56

how your friends tag you. Yes. You know, because what they post, you could be at a party. You could be holding a read. So low cup filled with di pepsi.

1:07:08

But you know what? Read solo cup equals beer? People don’t know what’s your diet pepsi and they were drinking other? Yes, let’s just let’s avoid all of that stuff that can,

1:07:23

that can reflect negatively. So be, be correct. Your stuff, if you’re, if you are tagged in a post, you facebook and they, they let you know you go through the notifications,

1:07:36

it’s a cell and so tag you want to post. Look at the post. Yeah. Because from time to time, Oh dear goodness, you are gonna want to and had yourself You know,

1:07:49

these, these 2 wonderful ladies tagged us? Well, yeah, it’s all correct. It was great. So we made sure we accepted it and they showed up in the our news feeds because they tagged us now.

1:08:02

So make sure you’re checking for those correct content. Now There are times on samples, promotion isn’t appropriate. One of one affords, as partners passed away and they did an an event memorializing them I,

1:08:24

I just think this could have been done without promoting forums and it just one of those little things instead of promot, you know, sometimes self promotion of ourselves isn’t the way you want to go convent should have been all about steve.

1:08:38

So I just realize she’s got a berg hat. Yes, because the birds are behind today. She was, this was created, the graphic was created and then they put her picture on the p n.

1:08:49

G of her picture on top and, you know, it could have been better, it could have been done better. Yes. All right. Where they were supposed to be tendencies.

1:08:58

You get an 11th. And the 11th c as a bonus. But that’s because people like bonus content. So see it all comes together. When you’re having bonus content,

1:09:09

giving extra stuff away is always good and we’re going to give you one pretty thing here. Oh ok. So if you want to come to our boot camp there is that slide again.

1:09:20

We’re doing it Saturday. From $9.00 to $5.00 pacific that if you’re on the east coast, that’s noon to whatever we finish yet ish. What will be done?

1:09:34

I’m guessing. But there’s your way of joining it. That’s your bonus just for hanging out with us. Ah, and if you’re a student of success,

1:09:42

if you’re, if you’re going to seminars and you’re investing money and marketing, it’s great tend to be, can’t we are going to show you how to do it even better.

1:09:50

All right, you just start a lap in ways to get past social media myths and build your ills during ha, a stressful time. In fact, it’s always stressful,

1:10:00

but post code, it’s business still just get back to where now that that unicorn is there. That picture came from a unicorn i saw in sedona where the only place they exist isn’t sit out and you know,

1:10:13

among the red rocks and yeah, remember there’s no such thing as completed social media plan and that just like there isn’t any such thing as a unicorn. All right,

1:10:23

so here’s a question for you. I had it right through today. If you learn something new, raise your hand with some put a yay in the chat.

1:10:30

So you can move on. Yes, no, maybe. Thank you. So here the next steps we want to take, all right? First create a marketing budget.

1:10:46

In this case, we’re not talking about dollars. We didn’t talk about boosting post or buying ads or none of that. In this case, your marketing budget is your time up.

1:11:00

We train our clients how to do their social media and 22 minutes twice a day. Give us 22 minutes. We’ll give you the world for those or even some mechanics,

1:11:08

news radio and also angeles. Yes. That’s where that comes from. You can do it in 22 minutes. You’re gonna have to get proficient at a few tools using video.

1:11:19

Now, you’ll notice the video we showed you. I was not really good on the phone, right? But I got it done. You’ve got the message,

1:11:28

you start that’s. That’s all the proficiency you need. Don’t worry about perfection. Go, let perfect be the enemy of good. You should know your sales process so that the things you post on your social media ah,

1:11:44

lead them to your website or lead them to whatever the call the action is on your social media. 3rd, make a list of your marketing goals. A list of 12 things they don’t all have to be social media now could be one of them could be create a social media page on a liable.

1:12:04

Great. So put that list of 12 together. And there’s 12 not 10 because there’s 12 months of the year and over the next year we want you to do one new thing a month.

1:12:17

She don’t want to get you into overwhelm. We are business coaches for people that are over thinkers and, and overwhelmed. We don’t want to put you in to overwhelm.

1:12:27

Okay, well look, yes, steve. Well, in on that list the at the top, what are the 3 most important that you want to do 1st,

1:12:35

okay, those are the 1st 3 things you do. And then what’s number one, that’s the 1st thing you’re going to get started. So for example,

1:12:43

if you’re not using social media and you came on this webinar to learn some stuff about social media, ok, that’s going to be number one, right?

1:12:49

Cool. Right now our number one. 0 is the new book. It’s called the physics of marketing, and that’s got, that’s number one. So that if I have a half hour gap in my time,

1:13:03

ok, what am I going to do to move that forward? Number 2 is always what cards do I have to send out because we use greeting cards as thank use and hello.

1:13:16

So what cards do I need to send? So that’s always number 2 on the list. So we have that list of, of our own 12. Now,

1:13:24

if any of these are challenging, if you want some help, there are please do get help. And the 2 questions we always hear 1st from someone are ok.

1:13:34

What am I, what do I do 1st and ok. Now how do I get it done faster? Got it. So your 1st step, you’ve seen this u R L and almost every slide.

1:13:45

How to get there faster dot com. That’s our scheduling link. It’s going to ask you 3 or 4 really easy questions so that we can be ready for the call with you.

1:13:54

And then it puts you into our calendar. You can choose the time and get a half hour that works for you. This is not a sales call.

1:14:03

There is absolutely no way you can enter a credit card or go ask for a credit card. We’re not going to sell you anything you get 30 minutes of our time.

1:14:13

We get an awful lot of referrals from people that we gave 30 minutes of our time to. So we want to help you out and give you your time.

1:14:22

Now. On the call we have, we have put together social media pages for people. We have talked about how they can get more sales. We have shown them that,

1:14:31

you know, here’s an easy button for what you’re doing. Well, talk about budgeting your time. What are the challenges that you have in your business?

1:14:40

We are there for you, and that’s how to get there faster. Dot com. So you’ll also get an invitation one more time to whatever time of year you pick your time.

1:14:52

We will also ask you if you want to go to our boot camp after march the next to cancel september. So you’ll get a chance to go to that,

1:15:01

right? We have gotten to the end of my slides. What questions do you have? You could either amuse except for jello apparently we can’t hear for some reason just you know,

1:15:14

just try again. You can think type of shot whatever is easiest for you know. So I phase will read your lips. Yeah. She knew how to,

1:15:28

how to turn on the water in the shower. No, really age. Okay. I’m gonna, I’m gonna send you something special. Alright. I have.

1:15:40

She was a blue camera. Yeah. You know, those, you know those orange post, it’s. Do you want another packet? I was just getting that I’ll send you another package or else maybe.

1:15:52

Yes. Yeah. Okay. I’ll send you another packet as you want. Good job. I have posted. Yes. Ok. I didn’t know when to jump in since I can go for it.

1:16:03

Right? Yeah. Yeah, yeah, rough because you want muted. Give a shameless plug to your business. Who are you? What do you do?

1:16:12

Well, I haven’t started the business, although I have the fictitious name. It’s Pat. patty pop. I say packee, you know, as americans we say patty.

1:16:22

The name patty hop is selling visors for my little dog that I have that I have. Oh God for 15 years he passed away a year and a half ago.

1:16:33

Anyway, it’s a visor whenever he would wear a people would just smile, walk by me. I hear men say, how do you look at the dog with the hat and I’ve never seen a visor like it.

1:16:47

And I retired from other job in June. So now’s my time to be able to pursue this. And so he does have a facebook page, you could check it out.

1:16:57

patty puck, p A, Y p. Okay. Which I started years ago. So that’s what I want to do. I originally, i thought patty riding the blog each day.

1:17:12

So I don’t know about that. Great yet an attorney that did that. That’s great. He has passed away. I don’t know if it matters since he well actually be tearing anyway.

1:17:25

OK, so it’s the spirit that is writing it. Yeah. I do have another thing that I’d like to do because that’s online,

1:17:36

but I’d rather you to butterfly in my I kept him in my house the full length of her life, of a little over 2 months. And I do want to put that on YouTube.

1:17:46

And I do have a question in putting this, I mean many people will love the videos that I recorded every day of her life. She had a damaged wing and so that’s her n.

1:17:59

And I was thinking of just putting a not all at once, not all of these 2 months of videos, same time, but getting people drawn into the story.

1:18:13

What’s your idea on that? Yeah, I wouldn’t put them all at once. One day. Yes. One day. I don’t know how to set up a youtube arm station in my own shell of my own setting up your channels.

1:18:30

Pretty simple. You just need to start with a G mail addresses and we would recommend that you start with a G mail address that has something to do with the name of the business,

1:18:37

just because it’s easier to name the channel that way. Ok, you know if and if you want, we can walk you through that. Just sign up for time with us.

1:18:47

Yeah. Go to how to get there faster. Dot com. Yeah. And during that call we can help you set up that you to page. I’ve been seeing that at the bottom,

1:18:57

but I didn’t write that down how to get there faster. Dot com. Yeah, here there it is. Actually one more so you know how to get there faster.

1:19:06

Dot com. Last question. And these weren’t actually my question for them when you said,

1:19:16

go ahead josh, your business, but that’s fine. What they’re going to say. Oh, people do make money if you’ve got a lot of hits on your youtube station right now.

1:19:29

Some do yes. You have to, you have to be really popular and Google has to be willing and interesting to reach out to you to put ads on your,

1:19:41

on your videos and there you can monetize it. But it is, it is not the fastest path. The cache. Yeah. I was just curious,

1:19:50

I did not save and rescue her for cash. She. Yeah, I think on all of the videos that we have on YouTube, i think 2 of them have ads on them.

1:20:02

So again, that’s a lot of cash or Yeah, but that’s not my motivation anymore. Anyway, guys curious, but my original question was I missed hearing what number 2 was and what number,

1:20:17

which number number 5 I missed hearing. I probably heard it, but I didn’t know it was a number attached to it too. Okay. So assuming that the technology works when we,

1:20:29

when we close out of here, you will get the replay to this webinar and you can go back and watch it as many times as you want, and count,

1:20:36

catch those number 2 to number 5. Ok? That’s fair. Yes, thank you. We try to make it as easy as possible. Oh, I’m sure I actually have the notes down.

1:20:51

I just didn’t number and I missed seeing the number on it. Where are you, where are you getting your product, manufactured? Of that I don’t have yet.

1:21:02

Now actually years ago when I was still employed doing another job, I didn’t have the time to pursue it, but I got a great situation that occurred,

1:21:12

but it doesn’t exist anymore. It was a local business, 3 miles from my house, yet a warehouse, and he would have made him and he had many seamstresses for his own business.

1:21:23

I mean, this was a large warehouse. What an opportunity that was. So I’m glad you asked that question. I don’t know because I went down town one time to the district garment and of course they source out,

1:21:36

you know, to in indonesia, china, et cetera. banking, when you’re ready to do that, I’ve, I’ve owned, i mentioned, i’ve owned a promo promotional product business for 27 years.

1:21:52

I may have some contacts for you that are kept manufacturers that I can connect you with. So when you schedule time with us at how to get there faster,

1:22:00

dot com reminders that that’s one of the things you want to talk about. Yeah. Ok. I’m glad you asked that question because that is something that’s certainly yeah.

1:22:10

Well, if I have, I have marketing 80 d as soon as you said your product, I started thinking about all the things you’re going to need and the challenges are going to have had to be.

1:22:21

So yeah, but it was fun. We work with a lot of started businesses. I totally get yeah. Where you’re going to you know what you put on our list.

1:22:34

We haven’t done the webinar 1st, start up businesses in a while. We should probably be june. Yeah, we should do that, jim. Okay.

1:22:43

Julie, you said you had a question. Julie lee. Hello. So you mentioned like we know we should fill out all our profiles and fully and then put our face around in different areas and.

1:22:55

And then you did you say this is Correct?

1:23:01

What I mentioned instead of the logo, like the little circle and like the facebook area that you have the business page and yes, you Yeah. Your,

1:23:13

your beautiful face, you can use the cover shot to include your logo, but your face should be in the profile. Yeah. All right, thank you.

1:23:24

You’re so by that was a simple one that was are there other questions you can either a new or you can type into the chat. And I have a question for you guys.

1:23:40

I think by the way me is in now. Well, like I see, like most of the things you talk about are from a business that is marketing people like regular people,

1:23:54

but my business is business to business. So you recommend any web page or any marketing, like I can use a platform that I can use from business to business because I think is very different from the individuals.

1:24:13

Well, it’s actually very similar because people are still, they’re still the ones buying. There isn’t a computer that’s buying from you, it’s still a person.

1:24:21

So who is your ideal plan? I guess it is business to business, but that’s still pretty broad. So who is your ideal client? We do business with the military,

1:24:33

with medical, with the electronic companies. We manufacture aluminum boxes that’s, that’s our business. And we have been doing these for 22 years already. But we’re not change right now and we’re like modifying everything in.

1:24:54

We’re moving to a different place and we’re kind of nervous. We’re like yeah, we’re trying to find new venues due to market our products and to, to put him out there.

1:25:11

We don’t have any social media because our clients are like the companies that I don’t think they go to facebook or they go to, you know, maybe we’ll be surprised.

1:25:22

Maybe they will be there. But you know, let jerry answer this. You can yes. Or if you could so that your ideal point is on linkedin,

1:25:33

and that’s if you were a coaching client of ours, that’s where we would help you focus your time on linkedin. Okay. Okay. Now the other part is you say you’re changing your business.

1:25:43

If again, this is just getting waiting, if you’re looking at expanding your product wine, Then there might be other, other platforms as well. I would also look at creating videos that show why your products are,

1:26:06

are really awesome. The manufacturing process. And I mean there’s, there’s a lot you can do on social media, promot you and then you. But it’s all,

1:26:16

it would also be on your website as well. Thank you. Hey, are you should look at coming to boot camp. Ok. I think it would,

1:26:27

it would help you a lot. You’re kind of business that we’d love to help get better because you’ve been all been in business awhile when a long time.

1:26:37

Yeah. Ok. Thank you. Yeah, sure. Thanks for being heard it. I guarantee you a question. I see your hand up. Yes,

1:26:47

I do 1st was a long time since I did day and a well, it’s been a rough year. And you guys, as you are aware, julia and I are working on a,

1:27:02

a fundraiser project for what nonprofit gary give us give a lot of dude for the laurie white foundation, providing services for animals, providing scholarships for students, making this world a better place.

1:27:21

Awesome. Anyway, I wanted to find out when is a good time or what is a good time to call you make? Or sharon show you go to how to get there faster.

1:27:33

Dot com. Yeah. And schedule time with us, you can pick the time that works on your schedule because otherwise we’re gonna be going back and forward.

1:27:41

Well, this time on this not doesn’t work. Okay, well, what about this? Just go to how to get there fileshare, you’ll see a video and you’ll see a few questions to answer and then you’ll get our scheduling link.

1:27:51

Sorry. Ok, robert and jerry. Because we have known each other in so long. I am sure you have my email address. I do. Yeah.

1:28:01

If you, if you don’t find a time in the schedule, email me. All right. All right. Ok, thank you book. Oh, well,

1:28:10

I wish I could give you a big hug. Man, we give you a virtual one. Yeah. Say they say the name one more time. The laurie white foundation.

1:28:22

Awesome. Give us a good work, gary. Thank you. Any other questions you can on new yourself or you can type it into the chat. Yeah,

1:28:37

I don’t see anything. Ok. I then go for it. I yes. What about people that are not necessarily social? It goes back to the lady that you know,

1:28:56

indicated that she works. So she has more business to business. And that’s kind of the category that I fall in for the most part. But I’m not really a social quote unquote person for me to be on on Facebook and instagram and stuff like that.

1:29:15

Takes a lot of going outside of the comfort zone type of thing. Absolutely understand. So sharon, i are both going to answer this. I’m going to give you part of it and sharon is going to give you an even better answer.

1:29:31

All right. Ok. Be to be we’re, we’re small business coaches. So we are on social media to talk to small business owners. So we’re in the same world is you now sharon,

1:29:48

i was, I’m married, an introvert who to do all of this channels. Her her in her hanks. I do because I’m and I’m extroverted in sugar,

1:30:02

i can hear and going to out going in her. I can turn it on. But my favorite thing to do is for us to curl up on the couch,

1:30:14

watch TV, and pet cat. Yep. Yeah. So, but years ago i’m years ahead of sharing it and channeling it being able to flip the switch.

1:30:27

So I’m going to share and answer that part for you, but you’re not like my answer because you guys are I. My answer is how badly do you want it?

1:30:38

Do you want to be? Do you want to be shy and be an introvert more than you want your business to succeed? And the way that I did it so that I could be on camera with you today is I had to realize I wanted our business to succeed more than I wanted to be in the background.

1:30:54

So for me, my, my challenge when my challenge is, you know, being out in public and networking i, that’s like one of the most uncomfortable things ever.

1:31:04

The next, most uncomfortable thing is to be on video, which you might notice i’m on video at the moment. And you look fantastic. Well, thank you,

1:31:13

but it’s actually the matter. I looked the way I look so it doesn’t really matter. By the way, I got comfortable enough that this does not give me a to anymore is I did a video a day for a year and I posted that video every day for a whole year.

1:31:29

After a year. I kind of got to the point where, okay, I don’t need to do this every single day. I think I think I’ve done.

1:31:34

It’s not that I wake up in the morning and go, yeah, we get to do it today. No, I don’t. But what I think said we do a video for when we,

1:31:44

when I see on the calendar that we’re doing a webinar, for example, I, it’s not dread, it’s just, it’s like all right, fine.

1:31:49

It’s not my favorite thing in the world, but it’s also doesn’t give, give me hours of eggs anymore. Right? Right, right. So thank you.

1:31:58

That’s your business. A shame. Give your business a shameless plug id. Well, it’s a startup way thing. So what we do, or what we’re going to do is help businesses divert their waste and go kind of 0 waste.

1:32:17

So they can recycle up cycle and you know, prevent waste from happening in the 1st place. So that’s why I appeal to businesses and you know, I could be residential,

1:32:30

but for now I just want to concentrate on business sense and commercial entities. Oh awesome. Can’t wait to learn more about your business out the fun. Yeah,

1:32:42

thank you. Thank you very much. What, what city are you in? los Angeles. Okay, so you’re going to and are you going to be based in l A.

1:32:50

Or will you be working another okay, sure. And We should continue to connect. We are in a networking group that meets virtually on Tuesday mornings and I would,

1:33:06

I would invite you to practice your pitch there because it’s all business owners. Ok. So we should, we should stay connected. Yeah. Yeah. Appreciate it.

1:33:23

I had one other thought for her. Oh,

1:33:31

you know was, once we get to know you better, the question is, is talking to waste Management companies that are out of the area just for just to as a sounding board.

1:33:43

Would that be of service to you? Yes. Ok. Let me make sure we didn’t connect because we know a couple and vac. interestingly, we moved to this area and there are 2 private companies that are both run by really nice people.

1:34:04

And I’m sure they would. They would take some time and chat with you. Awesome. Thanks so much. You bet. You grab the grab the plan,

1:34:14

your marketing company, boot camps and how to get their faster so and grab a half hour. All right, sharon, thanks so much. Great job.

1:34:22

And way to go ask you the question. I bet you were thinking, okay, do I asked i, I know there was eggs. Well done.

1:34:32

You know I, I totally get it just like I have this great idea for businesses. Oh my God, I have to talk to people. Of there,

1:34:42

there is a, there is a video one of our boot camps several years ago. Sharon that used to sit off to the side and she never microphone.

1:34:56

And she would add into the conversation. And we were talking about social media and we, we were videoing the boot camp because we every, every 18 months or so every 3rd or 4th week.

1:35:11

And we would hire a videographer to do the official version because our boot camps change a law. And we are videoing it and I said, she said,

1:35:23

why don’t you come up and get on camera to do this part. And as she came on stage, i left stage and I left her there for 30 minutes.

1:35:35

I was only 30 when I well Yes, nice where to God. It was 30 minutes now. She held the audience. It was, she knew the topic,

1:35:43

she nailed it. She’s actually the teacher at heart. I was gonna kill and what her best friend and I are in the back of the room, just laughing at me,

1:35:54

smiling. I turn my goss. Let sharon handle it up. It was awesome. You know, sometimes just got to jump in the pool. So I totally get it,

1:36:06

it’s, you know, it’s the, it, what’s the so more people would rather would rather be in the box at the funeral and stand up and give the eulogy.

1:36:16

Yeah, yes, cody, get it. Yesterday we spoke to a rotary group and before we walked up, you know, as the, you know,

1:36:25

kiss for luck. We jumped in. Sharon was awesome as she always is, but you know, it is practice. You’re going to get better if it’s repetition and understand.

1:36:38

People are on your side. Not only me get better, but you’ll get more comfortable. Yeah. Yeah, thanks so much really appreciate if you can do this.

1:36:47

raven stepping out and working for somebody else. Yes. Thank you very much. But a picture of your boss on your mirror in the morning that’ll help you If you need one,

1:37:04

I’ll send you a picture of my old boss. Very handsome. Thank you guys, appreciate it very much. You that other questions, kit, ladies and gentlemen.

1:37:17

children of all age of id is awesome. You have him call me 5, call a I have one. Go ahead. Go for it. lateesha.

1:37:30

Hi. So, yes, but 2016. I opened a production company when I was in the city and I do the pandemic. I closed it and we’re getting ready to go back up again.

1:37:42

So we were looking for a new location which I’m a little skeptic said at the same time, but I wanted to know both business pages on Facebook. How effective are they?

1:37:59

And we have one, but that hasn’t miriana with those things that we have to update and stuff. But I mean, is it worth the time or should I just focus on instagram?

1:38:13

Ok, i’m going to, I’m going to turn off the answer to this question to sharon, who had 8 years and entertainment. And I left not once,

1:38:24

but they it suck entertainment, sucked her back in. And she had to escape again. Looking shot,

1:38:33

who are you trying to market to on on social media. So basically what happens is that the room, the original original when we were open then I,

1:38:45

we, we had a recording studio which was very small. I did the job. We rented out cashed in space and we had a good room. Ok.

1:38:57

So you trying to get casting directors? Is that who you’re trying to attract? Well no, we’re basically what happens is that we were doing well, we kind of because they would do is they would do table reads and they would do casting in a space in space rental.

1:39:12

Okay, well what are you trying to attract? casting directories, custom directors. Ok as well on Facebook may not be the right place for you. So just because of your question is facebook effective?

1:39:25

Yes, facebook pages can be effective, but you are, like we said at the very beginning of the webinar, what you trying to attract and which platform or they active on,

1:39:34

and which, which platform are they actively looking for you on? And they’re probably not looking for you on Facebook. So probably looking for you only did ok.

1:39:46

Now if you’re looking for a small casting director, right, you’re not looking for the major ones. You’re looking for another small business, then I won’t,

1:39:55

then I would add a liable to your platform as well. Because that a liable is all about local local to you. Small business. Yeah, somebody just put me on the line a couple weeks ago.

1:40:09

And right now the revising our website. So yeah, I heard about that and I and I see the thread, i see the thread as they’re coming as,

1:40:20

as the and the connection. So that’s a new platform i’ve ever i’ve, I mean, I don’t know if it’s been around for a long time, but I just got a couple of weeks ago because somebody recommended somebody added me to their,

1:40:32

to their, to the night. Yeah, I have nothing to do with entertainment, it was something else. But because of the fact I see the throughout how it’s coming along was your was your studio near the airport?

1:40:48

No. Must. It was on That. Well actually what happens is that you’re a cash closer to kester. Yeah, I was on victor advise got it.

1:41:00

Okay. So which is the commercial building into 3 had 4 rooms. So 3 of them was the main Street. One was in a green school room.

1:41:08

The other ones rehearsal space and the other one was a reclining studio and then we just have local office was like, I was we were we covered head and we closed down and I told we were looking for actually near the airport denies.

1:41:29

But I know there’s a lot of them, maybe 4 or 5 as I’ve done my research around the area within like close together. So I’m probably going to be looking in North hollywood burbank area.

1:41:42

Do you have a commercial realtor to help you? Not right now at the moment. Do you need one if you can recommend one that yeah. connect with us either,

1:42:00

you know, grab time plan your marketing. So you’ll get on our calendar and we’ll know actually how to get their faster. You’ll get into our, our calendar and we’ll,

1:42:12

i’ll connect you with a couple people. Okay. Yeah, I think I’ve already registered for the last time. I think you registered in manually. So I got the email already for Saturday.

1:42:21

Oh, my calendar. Awesome. Okay. Well, we’ll make connections for you. Yeah, I appreciate that. Yeah, cuz it’s an industry that’s kind of a little tough to get into because it can happen.

1:42:36

There’s i’m also, I’m also going to connect you with a, a landlord. He owns of a bunch of buildings in the San fernando valley and as a landlord,

1:42:55

ricky gal was one of the nicest people you could ever be in a building with. So I’ll, I’ll connect you by email that way too. No,

1:43:04

good, appreciate it. Yeah. And rick, is there friends for, for decades just every, every person I know that has rented space and one of his buildings it just has nothing but positive things to say about it.

1:43:18

He’s a, he’s a good man. So, Oh, I appreciate that. Yeah. Yeah, I thought about their purpose, there’s just like I said,

1:43:28

there’s too much property on the plains growing up and down all the time. Rather noise. It’s noisy, it’s convenient if they have to fly in and they want to,

1:43:36

you know, for your space. But yeah. When we were in l A, we were in and you know, and our house was under the,

1:43:44

the glide path. So at least once every night during tv time, it’s like, okay, close the sliding glass door. The like, or pause the TV.

1:43:56

Yeah. It’s better that you say that because my business partner has tried to run out at home. He’s a professional actor, but sometimes he kept midnight at home because the southwest is always,

1:44:07

that’s a landing as a land. They go over his house, so the noise. Yeah, they’re also on burbank so yeah. Okay, well yeah,

1:44:17

I’ll set it on Saturday and that’s gonna be a long day, but I know it’s going to be productive. So I’m really excited about well, if I will make you laugh.

1:44:26

Yeah. Yeah. Ok. So then yeah, I’ll go through hard to get the foster care dot com and then I’ll schedule. Yeah, yeah, give me something call I have a course credit score email where I got the invitation for this.

1:44:47

There are other seminars or webinars coming up. Are you on that list of more I we should be, but I since I didn’t get that list, I don’t know.

1:44:57

You can see our list at your marketing advisor, dot com. Not or not my advisor. Don’t get to your screen now. Yeah, not every webinar we do goes through score.

1:45:11

We add others from time to time. So and, and what we rotate through a couple of dozen different webinars. So we, we do have one more tomorrow,

1:45:23

that is a score one. Right now give me one moment. I’ll tell you what it is cuz I can’t remember right. The 2nd 10 marketing sins.

1:45:34

Oh, I love. Yeah. Well ok. And what time is that what it is at $21030.00 Pacific time. Ok. Question. I, you know,

1:45:49

I was not able to see the chap flying here. Just anybody see you actually are they all see but they do have the it doesn’t matter, deborah,

1:46:01

you’re worrying about things that just don’t matter. It really Sure. No, not worrying. It’s not gets the most out of it that I can. And since I have you on the line right now,

1:46:16

you thought I would ask because I wasn’t able to use the chat line either, but job and the slides or the, the slides are the most important to,

1:46:25

along with the audio. See our voice can Can I ask the lady from 2 times not to start the one with the one before I was just curious what your saving companies waste.

1:46:39

Are you talking about food waste or what kind of waste are you talking about? Can I ask? I was just curious, maybe she was heidi. Tell here,

1:46:50

go ahead and I’m you writing She may be doing something else because she’s not I’m needing.

1:46:56

So because I just want to come and of course food waste is, or I’m sorry I was trying to get it to work. I’m sorry. What’s the question again?

1:47:05

Oh, you talked about saving companies from waste? Were you talking about food waste or what? I was curious, what you were. It doesn’t include food way,

1:47:16

factually, but it’s, it’s, it’s like a catch all my, me production manufacturing, you know what they sell packaging, how they have. Yeah.

1:47:29

So it’s a lot of moving parts including food waste. Yes, very contempt. Our thing to be doing and of course is now legal that you have to be looking out on the food way scenario.

1:47:44

But other way, oh so you know, there’s like good timing or the come yeah. Yeah. Thank you for the question though. Yeah. I love it.

1:47:57

I love it. When people connect with any other questions folks. Yes no, maybe you all complete the coolness of that I missed that much. Oh yeah.

1:48:13

All right, so read the on your screen the you see for u R L of you cast this? Come on. Are podcast really fun? I think you should come on card.

1:48:23

Yes. play your marketing is for boot camp, your marketing advisor for other webinars and for us for 30 minutes, how to get there faster. Remember our slogan,

1:48:33

armando, if everything happens for a reason, be the reason things happen. We will see you next time. But happy time, everybody see it. All right,

1:48:41

thank you. Bye bye.

SCORE WEBINAR: 10 Cs of Social Media Marketing

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