SCORE LA Webinar: Artificial Intelligence (AI) Basics for Your Small Business

 In Blog Post, Marketing Ideas, Webinars

REMINDER, as with all our webinars: watch until the end to catch all the free offers sprinkled throughout the presentation!

Here is the replay link: https://score.zoom.us/rec/share/ebMG69NQrkSl_EEOmAHql0Sp_hFIM5oW5M-aWLFVqsyiNvSfDLL_mmHyF88WQ2jt.Rm9IV7YqzoSPpc7H

Below is the Unedited Transcript of our AI Basics Webinar:

00:00:04

Well, good afternoon, everyone. This is Don Turner with Sba Score, Los Angeles.

  • And incidentally given today’s topic, I want to remind you I am not a robot.

Hank and Sharyn Yuloff/Small Business Coaches

00:00:18

And I prove it. Prove it somehow.

Narges ch.admin0009@scorevolunteer.org

00:00:20

Yeah.

  • alright, I’ll prove it.
  • score has 200 chapters nationwide with over 10,000 volunteers, active and retired entrepreneurs and executives. We’re providing professional guidance and information to maximize the success of America’s existing and emerging small businesses. We create success stories.
  • We have one on one counseling at no charge business workshops.
  • website resources, free and low-cost webinars from highly successful entrepreneurs.
  • Our workshop topics include starting your own business, creating a successful business plan, financing your business, marketing, franchising, creating an online presence, promoting and protecting your invention and many others. We.

Hank and Sharyn Yuloff/Small Business Coaches

00:01:10

Very.

Narges ch.admin0009@scorevolunteer.org

00:01:10

Chapters in Southern California, including Long Beach.

  • Los Angeles, Santa Barbara, San Lina, Bisco, and Ventura.
  • Thank you all for coming. Be sure to request a mentor like us on Facebook, and tell other entrepreneurs about score and all we offer. Now I want to introduce Hank
  • and Sharon, Neil off, who are our fantastic presenters that have a host information about marketing, and today we’ll talk to you about AI

Hank and Sharyn Yuloff/Small Business Coaches

00:01:43

John, here’s the bizarre thing

  • I’m I’m looking at the slides. We we run a laptop
  • is to go off to the left of us, and then we have our our slides in front of us.
  • and I just now got to the AI.
  • So I’m not I. And I know that
  • I was advancing the slides, and I could tell I was a little off, because your patter was just a little off. So this is going to be very interesting to see when we’re talking. If the slides advance
  • at the right moment. So
  • best of luck to us all.

Narges ch.admin0009@scorevolunteer.org

00:02:23

There we go!

Hank and Sharyn Yuloff/Small Business Coaches

00:02:24

This. This will be fine.

  • Ha! Already our our every time we
  • do a webinar.
  • We do let you know this. Is our all rights reserve slide. If you’re doing webinars for your business, make sure you have one to protect your intellectual property. This is also a reminder do not record today’s presentation because it is the intellectual property view off creative. It is being used by Lati.
  • gosh, darn it scores.
  • So
  • AI! It’s been coming for a while we. We do a small business. Break through boot camp a couple of times a year, and then, and I looked in preparing for this year’s
  • boot camps. I looked back at our 2018 2019 Boot camp, and I noticed that there was a slide I should grab that slide
  • that said things to come.
  • and it was going to say, you know, check back with us in a couple of years, because we’ll be talking about a lot more that has to do with AI. Alright. So
  • it was a little late.
  • They were a little off, a little off. It took AI a little bit longer to to get where we are. But it is coming, and it is going to be moving ahead rather quickly. Yes, sir. Okay, we’ve now gotten this question twice in the chat. I’ve answered it once. I know the other person is driving, so they probably can’t see the chat.
  • So yes, assuming the technology works, you will get a replay directly from score. La, within the next 24 to 48 h. You don’t need to keep asking, you will get it, and every other score presenter would appreciate it if you’d stop asking that question, because you cause we all get that question.
  • and yes, there will be. So there you are!
  • Wow! That felt good, really, really good.
  • This isn’t the first time
  • business has taken a a very quick jump in what’s going on
  • charles Darwin and his book Origin of Species have noticed that this happened within
  • the animal kingdom.
  • and from time to time this does happen in the business worldings as well. When fax machines came online
  • when websites came online, when social media.
  • Yeah, came online. These are, we’re all major jumps.
  • And
  • right now we’ll say, then a couple of different slides. You don’t have to be using AI right now.
  • But there was a time where we would have said, You don’t have to be using a web. Have a website right now. But
  • now we do.
  • There was a time. And and we still say, you don’t have to be using social media. But
  • people check you out.
  • So by the time we would say, No, you don’t have to use email, too. But
  • you got it easy, man.
  • Yeah, I had. I had friends where I said, why do I need to be using texting? We’re and I, I remember distinctly remember the time where where we had the conversation, that we’re walking down the street in Chicago at like 11 o’clock at night.
  • Yeah, so.
  • And I was called several silly words, so
  • things do change, look, adapt or die. Is not a new concept. 429 in the original 500. So over 80% of the original fortune, 500 doesn’t exist anymore. They were replaced by other businesses.
  • Today we’re gonna talk about creating your targeted message, because,
  • it’s rather important that you know who you are talking to. If if you don’t have your targeted audience down tight.
  • then it doesn’t matter what tactic you use to market your business. The message is going to be going to the wrong place, and that doesn’t help you.
  • We’re gonna show you some examples of AI that’s already in your life. What? It’s really good for talk a little bit about chat, gpt your first steps, and we’re gonna give you a bunch of free stuff.
  • Don’t be like free. I know the slides are are behind. So
  • so I liken
  • AI where AI is now to
  • when
  • film
  • started to be replaced by
  • digital cameras.
  • and, in fact on on the slide that I’m looking at that you will be looking at shortly.
  • My favorite
  • film was Xar 100. It was just. It was a higher resolution
  • for lack of another term it was much better than than regular negative film. Okay? And in fact, that first digital camera the one that thought I have on the screen
  • was the first digital camera that I. In fact, I still have that camera just can’t seem to to get rid of it. But it only had 4 megapixels in film. The the equivalent of film is anywhere between 37 and and 50 megapixels depending on which film you use coach way up there.
  • So
  • AI is is taking leaps and bounds. It’s it’s right now at that 4 megapixel. And and it’s gonna continue to get much better much faster.
  • So get out your notebooks if you have questions, hold on to them. It looks like this is gonna be one of those weird days where where the slides are running just a little behind. We do have time at the end. We built it in the presentation will answer any of your questions on AI, or anything else that has to do with marketing your business. Glad to do that
  • just a little bit about us. We are in year 28 of our business. We started as a promo company to put Logos on things, and it turned into a marketing business. In that we coach teams.
  • you know, small business how to market, and that switch
  • little over 12 years ago, when Sharon joined us, because, our backgrounds were very different. When we blended them together we found out that when coaching small businesses we give them a distinct advantage. We love masterminding our groups. In fact, every Monday we do a mastermind call for our clients where whatever questions they have are answered, and but what we’ve learned is we’ve moved from Los Angeles. In fact, the picture gonna be on your screen is from our Dodger tickets.
  • which we get to use in July.
  • As we’ve moved from La to Sedona for 8 years, and and now on the eastern shore of Maryland, it’s that
  • we’ve embraced a niche of of only coaching small business owners.
  • and we teach them the science behind niche marketing. If you don’t have the niche of your marketing down, or if you have it down, you get to charge more because people want to hire the expert in the field.
  • Because of all of this, we created 8 best selling business books
  • we’ve spoken on stages all over the Us. In fact, Northern North America get to do that again in Los Angeles. Can’t wait. And we mentor small business owners to understand the keys of what you want from your business. In other words.
  • remember that you started your business to serve your life, and quite often your life ends up serving your business, and we don’t that to happen. No, that’s sound. Yep.
  • Let’s let’s give a whole bunch of free things to start the day. You may want to get out. You open an email grab our email address, Sharon’s gonna drop it in the chat, and you get any one of our books. If you’d like one of our books, you can have it. If you have a partner in your business. I’d suggest grabbing partners and everything. If you are a person that is overwhelmed or over thinks stuff
  • grab the marketing checklist, for which is your guide for overwhelmed and overthinking entrepreneurs. If social media isn’t your thing and you want it to be, grab our social media book, if you just want a whole bunch of ways to market your business grab either the marketing checklist or the marketing checklist, too. So there’s there.
  • We also invite you to come on our podcast. If you’ve never been in in through the interview. Thank you. And it’s Wednesday. If you’ve never been interviewed, and you’d like a digital asset that you can share with prospects. That talks about how badass you are and bitching you are. We invite you to have come on the show. It’s it’s only a 7 min, 21. Second, podcast because our anniversary is July 20. First, everyone gets the same 12 questions. You have the questions in advance.
  • You send us your answers in advance, so we know how to make you look good. And then you share that to your social media over and over. You share it to your prospects who want to do work with you. And
  • you get more business.
  • We also have a social media cheat sheet. Stay tuned to the end.
  • We’ll show you how to get it.
  • But if you’re not here till the end one email with every. You won’t get it. So you’re gonna you want to send us one email and that email address Sharon is putting in the chat before you ask.
  • Read the Chat info at Ula, creative
  • dot com, and don’t put the book you want in the chat, because
  • that’s not helpful. That’s not helpful. We don’t keep the chat. We’re not. And we don’t have your email address. If you put what you want in the chat, you’re not going to get it. Sorry? Yeah, don’t put your email address in the chat. Send us an email email addresses in the chat. Send us an email, because then we can just bounce it back as opposed to copying from here putting it in an email. Fine. We’re not going to do, unless, of course, you pass $1,000, so we’re happy to give it to you for free of make it a little bit easier for us, please. Yeah.
  • we also are. We’re going to be in Los Angeles in July. If you were doing a small business break through Boot camp, if you would like a really inexpensive ticket. You can go to the link that your marketing bootcamp ticket.
  • you’re marketing boot camp. That’s where you can get a ticket for 97 instead of 997
  • you came to score. So you get that?
  • Let’s let’s get to it. Let’s talk about their who they’re presenting to who they’re talking to.
  • Because once you know, your audience using AI is going to be easier.
  • In fact, all of your marketing tactics will be much easier
  • when you’re talking to the right audience.
  • remember, Alison Wonderland was was wandering down the road, and she came upon the Cheshire cat at the fork of a road, and she asked the cat which way should I go?
  • And the cat said, Well, where do you want to go? And she said, I don’t know.
  • and the cat’s answer is, well, if you don’t know where you’re going, then any roads gonna get you there.
  • Steven Wright made the same, made a joke about that, too.
  • Oh, I missed it.
  • So let’s talk about how you get to know who your audience is. The first step. Are your demographics.
  • So imagine that these 4 women all want to buy a car.
  • They’re probably not looking for the same kind of car, and they’re probably not looking for the same benefit features of that car. So a good car salesperson is going to message each of them differently.
  • The same thing is true for you. It is quite possible these 4 women could all benefit from your products or service, but you’ll need to message each of them differently in order to attract them to you. If you try to create one message that you think will speak to all 4, none of them are gonna feel like you’re actually talking to them, and they’re gonna go someplace.
  • There’s another half of that equation.
  • and that’s what are your the dreams of your clients, their hopes, their desires. People will run away from pain faster than they will run toward pleasures. So your job is to let them know what pain you take away.
  • People don’t buy for logical reasons. Quite often it it is emotional.
  • Now, I want to give you an idea of how this works
  • to attract
  • our audience.
  • We know the the picture that’s on ours on our screen right now. And hopefully, yours
  • is our trade show move.
  • and it’s based on Lucy from peanuts for psychiatric help 5 cents.
  • And it came about because we always wanted. I always wanted that as a trade show. I thought that would be just really fun marketing help line.
  • and before we built it we showed a mock up to all of our clients, and you know it it.
  • and and we keep in mind. We have 6 different
  • specific types of business owners that we work with.
  • and all them said they liked it, and they thought it was really cool. So we didn’t know if it was just fun, or
  • if in marketing and sales terms it was a a top of the funnel attraction piece
  • turns out
  • at trade shows
  • people that get that Lucy should be sitting behind that booth.
  • That’s our audience, and people that don’t get it that they so you I need to pay you a nickel to answer my marketing question.
  • We have found over several years and many, many trade shows that.
  • Huh! They’re not our audience.
  • So
  • psychologically it speak. This booth speaks to them.
  • and it speaks to our particular audience.
  • When you have something that works that way
  • in your business.
  • you can use.
  • You can use it over many platforms. So yeah, that’s our trade show booth. But it also we use it in social media. We use it in direct mail. We use it all over the place to to get people know
  • that we’re business coaches, and and that we help with marketing.
  • and we also have one that says, business. L. 5 cents that we switch into.
  • What you’re really trying to do is capture your client’s attention as quickly as possible. Kind of like the sidewalks line.
  • This is an actual sidewalk sign that we saw in London. We were blessed to be there a few summers ago we saw it walking from our Airbnb to my sister’s home. It caught our attention because we are Big Bang theory fans, so we thought it’d be great. We’re gonna go. We’ll ha have a great time. We’ll win some pounds. And then we saw the date. Never mind, we won’t be here.
  • Right? So it did its job. It gave us just enough information to see if we were the right audience. We thought we were until we noticed the date
  • right? It’s not the whole menu of everything they do. It’s not even the whole menu of everything that’s gonna happen that night. It’s just enough information. So the right people know to walk in and sign up.
  • So when you know your audience, and and that takes a little bit of work.
  • You can create messages as brief as possible that will capture their attention. Remember, marketing is getting your audience to raise their hand and say, yes.
  • I’d like you to give me more information, or another way of saying it is. Yes, go ahead and sell me.
  • I give you permission to
  • talk to me about buying your service or buying your product
  • Too many people
  • think that marketing and sales are exactly the same. We hear that we’ve heard that so often that next month. In fact, in June we’re doing a live webinar and in person, webinar here in Maryland.
  • where we talk about the differences between marketing and advertising and public relations, and 8 and branding, and how it relates to sales.
  • Because, you know, people think that just because you ask a question. It means they have to go right into their sales pitch that doesn’t
  • remember, somebody’s driving past your business at 60 miles an hour, and they see a billboard.
  • It’s got to be brief enough so that they can make a decision quickly enough that they want to pay more attention next time they drive by.
  • Alright!
  • Here’s why. Here’s another reason why demographics, demographics aren’t their only targeting friend.
  • We spend a lot of time working with our clients on this, and
  • it’s just that Prince Charles and Ozzy Osborne. These 2 guys have a whole lot in common.
  • but their audience is very.
  • very different
  • now let’s get into the meat of this part.
  • So, Sharon, what thing?
  • Artificial intelligence
  • a lot of people, have said. Is it a positive thing?
  • It’s both right pros and cons to everything. It’s all in the hands of the user.
  • How it really works is
  • large set of computers.
  • Let’s let’s put it that way with huge amounts of data that gets input
  • the easiest way of of
  • explaining this
  • I tell the computer, if someone says, types this in, give them this answer.
  • and multiply that times, millions, and millions.
  • If they say this, you give them this answer.
  • If they say this, you give them this answer. If, then, they say this, you give them this answer
  • and it it’s, you know, this machine learning the machine starts to understand
  • the difference. Now, this saves you a lot of time
  • best way to explain. That is
  • a Chatbot.
  • When a store isn’t open.
  • its website can still have
  • a chat. Bot, hey? Do you have a question for us? We’re close, but we might be able to get you the answer here.
  • So you type in your question, and
  • sometimes you’ll get the right answer.
  • Sometimes you don’t. Sometimes the chat bot has a default of you know what? I really can’t answer that. But if you call back between these hours
  • we can, we can get a human being to answer your question. So just think of millions and millions of if this, then that
  • And what’s cool is that AI is, is learning
  • where to get all the information to answer these questions.
  • Now, you’re already using this.
  • If you have an apple phone with base Id.
  • that’s that’s an AI
  • your social media
  • learns what the kinds of things you like. Let’s use a particular sports team if you liked the Los Angeles dodgers and and started liking all sorts of dodger posts. You start hearing about more dodgers
  • if you like one of Disneyland’s posts, and you, you know, put a comment in there. And
  • maybe you post a picture of you in Goofy.
  • You start seeing more Disney stuff. Now that’s the the basics of it. But it it very much works this way. You’ve been using the term algorithm.
  • which is fine. We’ve gotten used to this from algorithm. It’s AI, it’s the same thing.
  • Your email’s using it.
  • This is this is an email that one of our clients and I were exchanging answers.
  • And I had.
  • So she asked a question. I answered a question. Then
  • I asked a question, and Shia, anyway, AI said, what are the options, or I’ll find out and let you know, or all of it. See, there’s it gave so I could just click on a button, and it would answer.
  • I tend to not use them. I don’t use them very often occasionally, but rarely. Yeah.
  • When I you can see when I type this. I wrote the word grammarly, purposely, differently wrong, and I got that little red squiggle, those red squiggles that let you know you miss misspell the word that’s AI,
  • or had the wrong grammar. Right? Yeah.
  • Google and Edge and Microsoft. Yeah, they’re using AI to deliver you a good
  • search result. And
  • they very much want you to have a good result. And and let’s let’s bring this back to your website.
  • Do a good thing
  • when your website is
  • up to date
  • for search engine optimization.
  • It means that when somebody types in a question that is answered on your website.
  • when it’s answered on your website.
  • Your website gets more SEO points.
  • So the more you can give great information to Google.
  • the more
  • the more you’ll be found in the in the searches.
  • Google wants a level playing field for your website for my website. So if we do our part and answer questions well.
  • and we do an entire webinar on on
  • Fact, we’re doing one next month. You can track us down through score and you’ll see it
  • Wait. We do what we’re doing it later this month. Yeah, we’re doing it. This, we’re doing it this month.
  • So
  • we’re all have it in the emails you’re getting.
  • So it makes sense to keep your website up to date.
  • Digital voices. Oh, my gosh! When we’re driving, Sharon has hers on right, the map right the the direction Yup even lets you know when where speed traps are.
  • Banking’s been using this for a while one of our friends is the the number 2 ethical hacker in the world banks hire him to break into their system.
  • We thought we had it right. Please go check it. He always finds something.
  • So Banks are using it. This is why you might get a phone call when maybe it’s just me I would get a phone call from our bank. Hey, Hank, did you write this check because your signature doesn’t look the same. Hmm, okay, no. Their their AI. Checked it and said, Hank, signature doesn’t look yet as accurate as it has before.
  • Our credit cards have also learned
  • we don’t get it. Our credit card turned off automatically all the time. Just because I in one day I was using a credit card, you know, on our promotional product company. I might have bought something from one
  • company in New Jersey, and another company in Washington, and another in Florida all on the same day.
  • and the credit card would say, Wait a minute. How is that credit card being used in 3 States in one day, and it would put up a flag. But then
  • They put some information in that says this credit card does get used, and he I gave them a list of a bunch of pistes that I use all the time
  • they plugged it in. And now I don’t have that happen anymore. So banking is using it really well.
  • In 2019,
  • modern family had an event where Mitch and
  • Cam bought a new refrigerator.
  • and it had AI in.
  • you know, as part of it, so
  • you might all might already have a smart appliance. I don’t think we’re gonna ever go. No, yeah, I I don’t. I don’t need our fringe ordering I love this one Amazon every time we publish a new book. Amazon says, you know, a lot of people have pop this book from Hankin. Sharon bought this book from Hankin Sharon, or you might want to know that they have other books. When we publish one book, The Sales for all of our other books go up.
  • so I kind of like that Amazon does that? Thank you. Amazon
  • and Netflix will will figure out the kind of shows that you like, and it’ll show you more of them.
  • which is weird for Sharon and I, because we tend to like different stuff on Netflix quite often.
  • Well, yeah, just
  • So the number one concern we hear.
  • Is it gonna put me out of business?
  • So you think it is? AI alone is not likely to put you out of business, certainly not anytime soon, however, if you are using AI in order to make yourself more efficient.
  • then you could put your competitor out of business who is not using AI, and therefore is less efficient.
  • There are a lot of pitfalls.
  • In other words, it’s it’s bright, shiny object syndrome.
  • let’s go back a little. Remember the Palm Pilot.
  • Actually, some of you may not have
  • been
  • alive during palm pilots.
  • I bought this little device because it said, You can check your email at the beach.
  • and I thought.
  • I can
  • go to the beach.
  • and I went to the beach with my palm pilot, and I put up that thing at the top as an antenna. I put up the antenna.
  • and it didn’t work.
  • handed it to my friend and said, It’s yours now
  • did it. The the technology didn’t work. And I just you know.
  • it wasn’t we? It wasn’t cell phone issue as it is now.
  • So and it had that really huge. But I forgot my handbook was huge. So Palm Pilot, not so great.
  • But the bright, shiny app chicks we’re hearing about. There are 2 of them
  • that are coming up a lot.
  • The first
  • is it? It could create images for you.
  • Hmm! That’s great cause. I was never able to do to do graphics before, and I don’t want to pay the photographer every time I need it.
  • So I can just go in and say, I want a photo that looks like this, and does this
  • great? The other is creating your content.
  • I could roll, I, gee! Sharon and Hank have 8 books. I could have 8 books done by
  • Here’s the problem. Normally, I use the word challenge, but it’s a problem.
  • We’ve been on a bunch of webinars where we are listening to AI agencies. You know.
  • They say that they will use AI for your benefit. You pay them, and they use the tools and show you how.
  • But on every one of these the question comes up, hey? Let’s, you know, aren’t there copyright challenges? Because
  • when AI is writing something. It’s not writing it. It’s grabbing information from other places and delivering it to you
  • when it grabs photos. It’s taking bits and pieces of other photos, parts of, you know, a sunset from one and a building from another, and a, you know, pretty dog from another, and puts them all together. And so 3 different photographers might have shot that photo in reality.
  • But it’s putting the pieces together and giving it to you.
  • I don’t know that that I want to be one of the test cases.
  • and and in our well, our latest book,
  • to the marketing checklist, for at the very back we put
  • not one sentence in this book was written by artificial intelligence, because we’re kind of letting artificial intelligence know. Don’t steal our stuff.
  • we notice when we use AI,
  • because we’ll we’ll test it out.
  • There are certain words that keep popping up. Oh, so this is probably an AI thing. You start to get a feel
  • for what it’s writing and how it sounds. It’s it’s almost
  • albums sound better than
  • 40 fives.
  • and albums sound better than than a cassette tape or an 8 track tape, because
  • who’s better
  • Cds can sound better than all of them, because the electronically it it’s given a better base from which to give you the sound
  • sort of the same thing. You you want to make sure you’re getting the the best information possible.
  • So
  • yes, this picture is probably an AI conglomerate. I just thought, it’s great.
  • What is? What’s it really good for?
  • Great question.
  • awesome of data. What do you mean
  • if you already have data. So, for example, if you already have a Crm, a customer relationship manager.
  • and we ask you, is your, do you tend to more naturally attract more men or women as customers, clients, referral partners most of the time. The answer we get is, Oh, it’s 50 50, because you want it to be balanced.
  • But if you look at the data itself, you’ll find it’s probably not 50 50. You probably more naturally attract one gender or the other. Not that you really care. You probably don’t, unless you have a specific niche.
  • but that doesn’t mean that that just because you don’t care doesn’t mean that isn’t who you naturally attract. So for you to go through your whole Crm and count. Okay, how many men and women, and put in a difficult call. Oh, my goodness, that’ll take you quite some time. And really, who’s got time stuff? But if you ask AI if you upload your information and and ask it right.
  • do I? Is this more men or women, or more of my customers, clients, or for partners? Are they more men or women?
  • The AI can tell you so much about. We were talking to a new client this morning, and one of the things that they want to do is create a mailing list of a specific. Let’s I, I have to keep this kind of general
  • a specific type of of person in a particular
  • occupation
  • at a particular income level.
  • And in a defined area. Yeah, yeah, in a in a very defined geographic area.
  • And
  • it turns out there’s an organization that puts out a newsletter
  • kind of directed to these folks.
  • so what you could do is go. You could have your intern
  • go through the last 20 or 30 newsletters and pull out those names, and then do the research of where they live
  • or
  • have a AI comb through them. Assuming it’s digital right which in this case.
  • One of the first questions we asked is is this a digital newsletter or a physical newsletter? Physical newsletter is hard. Right? So unless you’re going to scan them for AI to see that’s not going to work. But since it’s all digital, absolutely so in this case.
  • AI is going to save them some time.
  • And then they just have the intern go through and make sure that the information is
  • And not only does AI in in Hank’s example, pull that data.
  • but they it will also create the spreadsheet for you. So it’s not like, it’s just going to give you a list. And now the intern has to copy and paste it into a spreadsheet. No, that gives you the list, you say. Great. Put it into a spreadsheet. These are the fields I want it’ll do it in a flash
  • Do you have to have excel on your on your computer in order to happen, or is it gonna just pull except
  • It will create the spreadsheet, but if you’re gonna download it and be able to read it, then you need to have excel unless you tell it to create the spreadsheet in word, right? Cause you don’t. If there’s no math.
  • right? So yeah, there might be numbers, because there’s some numbers in the address or and phone number, but if there’s no math to compute, it doesn’t really have to be excel. It could be a spreadsheet in word. So if you don’t have excel and you’re not doing math, then you could ask it to create that spreadsheet in word, and it will, Pamela
  • But we’ll get to that promise. You stay tuned. Stay tuned. We’ll get to that. You have an entire slide dedicated to your question. So how do we shift shift all this data the tool that at the moment
  • is most popular.
  • I think this is gonna change. Chat. Gbt, yeah, yeah.
  • Remember
  • we used to watch, you know, the Vhs tapes before that we were watch beta tapes for that.
  • It can change right now.
  • Chat Gpt is the Fae, hey? Before? Yeah, before Covid, skype was the favorite way to do a presentation like this. And yet
  • Zoom took over. So this could happen. Both Google and Microsoft are have come out with their product.
  • So which one do you think still went out? Yeah.
  • The Microsoft Google or Openai? Well, open. AI has has a head start, but so we’ll see.
  • Well, and Openai has now made a deal
  • I think it was with Microsoft. So yeah.
  • William, we’re getting to that. If you still have that question at the end of the webinar, feel free to ask, I’m gonna guess that there’s a whole lot of zeros in that check
  • chat Gpt
  • has a couple of versions. It’s 3 3.5 and 4.
  • Remember, we were at the beginning. We said information was being
  • put into computers
  • that
  • had you know that that
  • Chat Gpt was pulling its answers from
  • so
  • hundreds and hundreds and hundreds of terabytes of data.
  • Chat 4 point O is.
  • Well, there is. Let’s see, 3 5 is current through 2021 and chat 4.0. This slide needs to be updated is is
  • that yeah? And now they’re coming at 5. Yeah. So
  • the more
  • you’re paying. Hmm, chat 4.0 is is a paid version 3.5 is the free version.
  • So
  • 4 point O has more up to date. Info now. But look.
  • depending on what you’re doing
  • if you’re doing research on fifteenth, sixteenth, and seventeenth century
  • Okay? Well, that’s all. Not that’s not gonna get more current than it is, unless new paintings or or sculptures or something are are uncovered.
  • So, depending on what you’re doing, the the free version is always fine.
  • and all of the tools
  • Was that Pamela. Here it is, all of the A, all of the AI tools. They’ve got free versions, and they have paid versions.
  • We’re going to talk about a few of the tools.
  • we
  • always suggest you try the free version first, and and this is the same with every every marketing tool. In other webinars we talk about follow up and and the best ways to do follow up in your business and using a customer relationship manager or a Crm
  • is incredibly useful
  • It’s it’s difficult for it would be difficult for us to run our business without the one we use.
  • But we tried the free version before we tried the paid version to make sure that it worked with our brains
  • and a Crm. They’re they’re hundreds of them.
  • And you want to make sure that it works. So some tools there could be 2 AI tools that both
  • design workbooks.
  • One of them might work better for you than the other. So always try the free versions before you invest the cash into it.
  • So with 4.0,
  • yeah, it’s $20 a month. Now you think it’s really worth the the 20
  • we we haven’t upgraded yet. And it depends on what you what you need it for. But
  • you know if yes, if you’re gonna use it every month.
  • then yes, but I would always start with the free version, if always, for no matter, the software always start with the free version. Make sure it makes sense to you before you invest. Make sure you’re really using it.
  • Max, out what you can do on the free when you get to a point where it’s like, Oh, dang it! Okay, well, I really need that. Okay, so it’s worth 20 bucks. If you’ve said I really need that a bunch of times.
  • So
  • it’s great at analyzing it.
  • And no, see here we go. When do you buy? Do the best times.
  • Alright, if you have data.
  • it’s going to tell you a lot of things about your clients.
  • you know.
  • When do your when do your clients buy during the month. When do they buy during the year?
  • Which clients
  • by the most.
  • when? So that’s the best.
  • Let’s see, we’ve already chatted about this.
  • Oh, leads list! There we go.
  • This is awesome.
  • I love this option. We have clients that come to us. I I I would say at least once a quarter.
  • Where do I buy a list of leads that do blah blah blah blah blah!
  • And we do have a guy where you can go buy those lists absolutely.
  • or
  • you can ask, Chat Gpt. I need a list of
  • whatever doctors in
  • specializing in this. In this Zip code.
  • It’ll give you a list. And then, like I said, you can ask them to put it into a spreadsheet.
  • It’ll put into a spreadsheet. Now, if you’re using the free version.
  • It’s from 2021. So it’s likely to be outdated unless those doctors are still in your area. So you’ll still need somebody to call and ask
  • We had a client that was actually looking for chief marketing officers in a particular industry in a particular area. That’s fine. But then you’ll still need to call and ask, Is Jane DOE still your chief marketing officer?
  • So don’t you might need an intern.
  • So all of this brings up to which an important point
  • sometimes chat. Gbt live.
  • Okay, that’s not how they phrase it. Yeah, they make errors, cause they’re using old data.
  • So it’s gonna improve your efficiency. It could save you money
  • doubt
  • you don’t want to rely on it completely. It’s like the old line Trust, but verify. So let’s talk about how to use it.
  • and this will give you some examples.
  • This is the screen that you would go to it. If you’ve never used chat gpt. This is the first one that uses login or sign up.
  • So you sign up, and then it brings you to this screen.
  • it’s interesting that
  • it’s
  • most of the screen is not being used, but down at the bottom.
  • You can say, tell me if in fact, you can show me a good.
  • Yeah, it gives you examples.
  • At the very bottom. You see, the Red Arrow
  • Chat Gpt can make mistakes. Consider checking important information
  • every time you ask it to do something. It’s it’s already telling you.
  • hey? You might get the wrong information.
  • So we put, we tried 3 different things, give you examples.
  • So this is at the bottom we typed in
  • create a job description for an an admin assistant.
  • And this is what we got.
  • not bad.
  • We would still run it past
  • our our business attorney. Excuse me, our human resources, attorney.
  • but this gives you a place to start.
  • yeah, is is the high school diploma, the all diploma, the only education do they need? Do they need us? Maybe they need a specific degree or a specific bit of training
  • there might be
  • they might not need.
  • Yeah, they might not need to be detail oriented, although every every job description I’ve ever seen always said detailed, because it’s amazing how many people are not detail oriented. There’s more big picture.
  • which is fine for some things. But there are other things where you know, maybe the detail. This is a great idea. But now, how are we actually going to implement it? What’s what are the steps to take?
  • Then we put in, create an employee handbook that’s legally compliant in Maryland, because every State is different. There are Federal laws, but there are State laws as well. I’m so glad that it only gave us table of content. Yep, and it said, This is a basic template.
  • you know. Consult legal professionals.
  • I guess Chat Gpt only had to only had to have its hand flap a couple of times before I learned. I think we’re gonna leave this in their hand.
  • I asked it. Write a blog about my qualifications as a small business coach, and
  • hmm, well, let’s see
  • There’s that word dynamic. It seems to love the word dynamic it pulled a little bit of content from our website and made up a whole bunch of it. So I thought that was fun. I’ve asked it now. This one didn’t didn’t have the college I went to every time I’ve asked it. What college did I go to? It always says Arizona state, and I went to San Diego State. So
  • somewhere, there’s information that’s wrong about
  • what you’re learning. Is that the prompt.
  • what you the question you put in
  • is really important.
  • If you are looking for
  • information, you might want to try
  • asking it 2 or 3 different ways
  • to get the same information, and then
  • compare the answers you get.
  • and pull your own bits and pieces.
  • By the way, you can, can you train it? Yeah. Can you train it to read your mind? No, not yet. Yeah.
  • It isn’t.
  • AI is not up to understanding human emotion quite yet. It’ll get better. Well, but this is, I think, why
  • we
  • collectively don’t need to worry about AI taking over our job
  • right? Because it it is great at data. But it does not have the emotional intelligence.
  • And the more that people will interact with AI and get AI answers via phone and chat bots. And all of those things, the more they’re gonna miss that human to human interaction. And the more that you can be human and build those relationships with other humans that are going to be your ideal clients. Customers, referral partners.
  • The more you will win out
  • over someone that’s relying only on AI.
  • chat box
  • mentioned these a little earlier. They’re good for sales and customer service that we recommend that when you’re setting them up, that you have a very extensive, you know, frequently asked questions, page
  • that, and you should have an FAQ. Page on your on your website
  • as well.
  • Personalizing the answer always important, and
  • let your chat. Bot! Be honest and let people know. You know I’m I’m not real.
  • I’m not a human. I’m gonna try and do the very best I can. But
  • you know these are our service hours or you can connect with us at this phone number, or, you know.
  • don’t.
  • Don’t let people think that it’s if the chat bot is a human
  • alright, we’re going to give you some examples of some AI tools.
  • Please note.
  • really, read. You know, big red letters.
  • Inclusion in this presentation does not mean
  • we or score recommend or endorse the service.
  • Just cause it’s here. It’s only an example, there is no endorsement made
  • at all.
  • There we go.
  • I’m going to wait for you to come back.
  • We had this. We use this copilot.
  • This is the Microsoft version.
  • and it’s just gonna start showing up. If it hasn’t shown up on your desktop or your laptop yet.
  • they’re rolling it out in phases. But also, if you have.
  • if you’re paying for Microsoft 3, 65,
  • then you’re gonna you’ll get it faster. And it’s built in, whereas if you’re not paying for Microsoft 3, 65, you’ll get a prompt where you’ll get a 30 day trial, and then you have to pay for it.
  • I I’ve noticed that it it pops open on my computer. Is it opening automatically on yours?
  • Because I’m getting it. It depend, I think on on edge. It opens up on it. Oh, on edge. Well, yes, yes, because edge is Microsoft search engine. So if I open edge, I get it. Yeah, Bill. Bot.
  • it’s kind of a cool one. If you want to see if
  • your work is showing up somewhere else, or the where the work you use is has been has shown up in other work places, you know, for example, a plagiarism checker. It’s kind of cool.
  • I like it’s paraphraser. It’s a neat little deal in fact, by the way, so here’s the difference between the free
  • and the premium version. So
  • with everyone, you’re gonna want to check before you automatically upgrade and and be careful because some of these have just click here.
  • Oh, and you really clicked for it to automatically, bill you. So be careful.
  • I happen to put the Gettysburg address into it
  • starts, you know, 4 score and 7 years ago our 4 fathers brought forth on this continent.
  • Now, 4 score and 7. That’s that’s 20 times 4. That’s 80 plus. So that’s 87 years. Right?
  • This is what I created 4 centuries and 7 years ago. Oops.
  • So it it paraphrased, and it changed and
  • lost the meaning.
  • Did you already talk about the plagiarism tool. I missed that. Okay, so somebody I I have to scroll back to the chat. But somebody asked about
  • how does it tell you
  • that? What it’s that what it’s taken. So
  • so so here.
  • that’s that’s the plagiarism checker. So if you ask
  • for, I’m just gonna use the example right? So if you’re using chat, gpt the free version and you want it to create your bio, for example, then you need to run it, or a blog post or right at something that you’re asking it to create contact. Then you need to run it through the plagiarism checker tool to make sure that it isn’t feeling copywinded information.
  • It isn’t yours, I mean, if it’s your bio, then
  • probably your stuff, but somebody else’s
  • that might be an issue.
  • Let’s see you’re writing a book report.
  • I’m
  • here’s one that transcribes your online meetings.
  • Well, which is fine except
  • Microsoft, can do that too. Microsoft word can do it. I I had a I had a challenge the last time I tried, but I think it says the the volume on the video too low.
  • but you can do this with with Microsoft word. You don’t actually need another. AI bot. Okay, wait a second, David. See? Or just change 20 more than it’s not an issue that is not correct.
  • Don’t give that information.
  • You’re absolutely wrong.
  • It is. It is true that if you change the information and then
  • then it it’s you could copyright it theoretically. But this is as we said before, it’s going through the courts, and I don’t think that you want to be part of that test case. Yeah. And so I’m saying, don’t put that in a webinar that we’re doing, because no, we no, absolutely not
  • changing 20%. Write it all with the stuff between your ears.
  • Stock images.
  • There are a lot of them that create that create stock images.
  • kind of fun.
  • There are the ones that do images. A lot of people are using them for Logos.
  • Make sure it’s not creating your logo that has no creative
  • at all. Quite often. It won’t give you a resolution that’s high enough to use in printed material. It’ll give you pixelated, you know Jpegs compared to vector artwork?
  • And is it using an RGB versus CY mk, which if you’re going to print, you want the Cmk versions. So
  • artwork
  • you, you’re going to get what you pay for. We suggest. You still use a graphic artist.
  • You can have AI text to video.
  • That’s kind of a fun tool. I found that this one, though, the voice generator isn’t really
  • up to snuff yet.
  • But you can have fun with it test out various ones and and see which one sounds.
  • Hmm! Either close enough to you or close enough to something you want to represent you.
  • I’d rather you just use you
  • excel formulas.
  • So if you’re using excel
  • but you’re not, you know, one of those financial wizards that knows all the formulas. This is a good one to help you create those formulas that you need. I I never use this. I don’t use formulas in our excel spreadsheet. I’m just not that sophisticated Excel users. You know.
  • dude, I don’t have to be an eye attorney.
  • I I got the chat.
  • This is a rabbit hole. If you wanna if you wanna waste a lot of time just it’s I found I had a lot of fun with this. It gives you. Yeah, it. It
  • generates all sorts of fun. Anime. And and anyway.
  • just have fun with it.
  • The way most money is being made in AI.
  • There are a lot of folks, and some of them are good
  • that have gotten very proficient at using some of the tools, and they sell small business owners on using them. So there’s
  • if there’s a tool out there that’s working you and you really like it. You may be able to find someone that can virtually help use that same tool to help your business work better. So
  • you’ll find those folks. You’ll find a lot of those folks on Instagram that are advertising stuff. Just make sure that
  • the information you have put out, you know, is is your copyright enabled to use it.
  • So we’ve gone through some AI basics.
  • and just like a unicorn is a myth. That you can ignore AI. We figured out that
  • ignoring AI is not going to be good for you long term
  • but embracing those tools that can help you at a level that
  • is affordable.
  • And maybe free is the best way to
  • use it at the moment. Understand? It’s going to get better. All of the tools will get better at some point this webinar will be completely
  • We’ve already had to update some of the stuff on this one.
  • And as we went through here there were a couple of things that that I looked at. I said, you know, I want to update that one so it will update every time.
  • So if you’ve got questions, get ready to to put those, you can start putting those in the chat
  • so we can
  • see if we can answer those the challenges. Here’s what happens with most of that that come to this webinar. You take notes and do nothing you take some notes and try and do some of it yourself and somebody you’re gonna ask for a little help.
  • We’d love to give you some help since you’re here from score you can get 30 min of free time from us. You’ve seen that URL at the bottom says how to get there faster on every slide
  • we’ll show you how to how to get there. You should create a marketing budget.
  • And in this case the budget isn’t money. The budget is time
  • you’re gonna have to
  • put some time
  • into the tools to figure out if they work for you.
  • I have
  • test different versions, you know, of the same sort of a tool
  • you’re gonna have to get really proficient at using your own at shooting video, your, you should know your sales funnels. You should really good at your own social media. And you should have a list of marketing goals and that you can act on.
  • We suggest that you make a list of 12,
  • so that in the course of a year you can add one thing a month to what you do to market your business
  • the 3 most important ones, but those at the top, and it might be your number. One thing is, I’m going to find one AI tool that will help me save 5 h per month.
  • Because if you save 5 HA month, you could
  • yeah, go to another networking meeting and generate more income
  • so
  • pick the AI tool.
  • Now, if any of this is challenging
  • and you want some help.
  • the questions we always get from our clients, what do I do first? How do I get there? Faster you can go to how to get there, Fastercom.
  • and it’ll put you into our calendar when you do that
  • and we’ve met, we’ll send you our cheat sheet for social media that gives you this the right photos. And if you’re creating photos for your social media. You can get that. But that comes if you’ve gone to how to get there Fastercom and schedule time. Just one more little bonus thing that we have for you.
  • One more again. One more time. Our boot camp is July 18 in Los Angeles. If you’d like to come you and a friend can come for $97. So there, instead of $1,000, you get it for 97 and you and a friend, and that’ll be in the San Fernando Valley, July 18 the information is at your marketing bootcamp.com
  • We can grab whatever question. Okay? So Marilyn asked, will you give a list of all the AI side? You said in the slide, please? No. So for a couple of reasons, one is you can watch the replay when you get it in the next 24 to 48 h from store. La, and if you want to, you can make a list. But remember that the what we showed you is just an example. We’re not endorsing any of them, some of them we’ve used, some of them we haven’t. And there are.
  • There are so many different AI tools to just
  • You used. The list of those examples that we gave would be a disservice to you.
  • So if you have a specific need.
  • it’s better to do the research to say, is there an AI tool that does this?
  • Eugenia? Hello! Well, I know she’s a lawyer. Yes, she she answered something. Okay.
  • ye? Yes, yes, they can all be a bit overwhelming. That was private to us, not in the not in the group chat. So it can be a little overwhelming.
  • we do have a whole webinar, and being overwhelmed. So that’s an ongoing issue for you. We can, Pam. I can do that. Pamela. Tell you what, Pamela, since you said that when you asked for a book.
  • If yeah, and an email, ask for the marketing checklist for. And you get to ask for a second book, we’ll send you a second book just because you put out there that you’re a little overwhelmed.
  • No, Marilyn, there is not a transcript of the presentation unless you
  • take the replay and you run it through word, and then it will give you a transcript. But no, we do not do it. Do a transcript, and if you’re doing a transcript. By the way, this this presentation is copyrighted by doloft creative marketing solutions 2024 may not be used in any other format without the express written consent of you. Lot creative.
  • Thank you for that. Info, Eugenia. That was awesome.
  • okay, good, Lauren, thank you.
  • Thank you, Pamela.
  • The list of books. So they’re they’re on our website. You could all they were earlier in the presentation. So you, when you get the replay, you’ll see that slide that has the whole list of books. You can also go to Amazon and type in you lost. We’re the only you lost, and we’re certainly the only ones that are written book. So you by all means you can go right ahead and see that list. Just don’t buy it off. Amazon. Great
  • I’m an author. The recent publishers and agents asked on intake forms. If any part of your novel is an AI. Generated, your thoughts don’t want to be AI generated. And and, in fact, when we put the marketing checklist for your guide for overwhelmed, overthinking entrepreneurs. When I added that into Amazon, I did have to say, no, this is, you know they they ask if any of this done, I very proudly.
  • But no, we it’s it’s all Sharon and I. So I I think I think they’re trying to cover their butt a little bit. But
  • I’m all for it.
  • I am all for not allowing it.
  • You know you to sell someone else’s work in your book. Yeah. And it doesn’t. It just doesn’t sound right. If you.
  • if you ask AI to create a blog. Right? You give it the topic. I want to hit a blog on this, which is fine for generating the idea. Okay, now, gives me an idea. Okay, now I’ll go off and write it. But if you read what it right, it doesn’t. It just doesn’t read right like nobody talks that way. Right?
  • I think we’ve answered all the questions I think fabulous.
  • So I guess I guess it’s time for us to give our tagline and turn it back to Don. I guess. Remember if everything happens for a reason things happen. Hey, Don, back to you.

Narges ch.admin0009@scorevolunteer.org

01:01:18

Thank you so much. Really great presentation. This is a topic that I know is going to evolve as time goes on. And you’re right. It’s something

  • that we don’t know everything about. But we’ll be educating his folks as we go along. So thanks for the presentation and thanks everyone for attending. Be sure to check our website for upcoming webinars and other information about score.
  • See, you see, you next time.
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