Hank and Sharyn (not Sharon) Yuloff (Ewe‘ – loff)
Yuloff Creative Marketing Solutions
Based on the Eastern Shore of Maryland in the United States.
Our direct number: 800-705-4265
Best Email address: Info@YuloffCreative.com
Sharyn’s cell: 818-705-4265 Hank’s cell: 818-731-4265
They can be found at every social media platform using the Yuloff Creative name
Book number 8 comes out on October 6, 2023 (What would have been Hank’s mother’s 96th birthday)
The Marketing Checklist 4 – Your Guide for Overwhelmed and Overthinking Entrepreneurs
Let’s have fun on YOUR stage, too!
Here is a bit more of us on stage!
200 Word Bio (updated 8/30/2023):
Hank and Sharyn Yuloff bring a very unique perspective to clients who wish to have their marketing efforts reach new focus.
Hank is a targeted marketing tactician with a background in advertising and public relations who has helped small businesses get bigger for over 35 years.
Sharyn’s path went through the business affairs and human resources departments and is an online marketing expert.
Their company, Yuloff Creative Marketing Solutions, offers complete traditional and technological marketing plans for small companies who never thought they could afford a Chief Marketing Officer.
The couple teach several small business breakthrough bootcamp intensives each year for small groups of businesses. They also have a coaching program where each week they work two-on-one in person and virtually with owners of small businesses on sales, marketing, HR and systems. Their clients call them their Business Easy Button.
They are authors of eight best-selling business books, with two more scheduled within 24 months.
The couple hosted almost 400 episodes of a podcast program, called “The Marketing Checklist View Cast,” and appear as the marketing experts in a yet-to-be-released entrepreneurial video series featuring Brian Tracy called Live Your List.
As tools for small business owners to increase revenue and profits, the Yuloffs created a hybrid ‘Do-It-Yourself plus private coaching’ marketing mastermind program called The Small Business Marketing Plan and offer free coaching at HowToGetThereFaster.com
They describe themselves for clients as the Business Coaches Down the Hall where they work for you, think for you, create for you, figure it all out and hand it to you.
THREE DIFFERENT SPEAKING BIOS: (updated 08/30/2023)
Sharyn and Hank Yuloff are small business coaches, authors of 8 best-selling business books, hold small business breakthrough bootcamps several times a year and have hosted almost 400 episodes of their podcast, The Marketing Checklist View Cast. They focus on Marketing, Sales, Public Speaking and Human Resources: the four areas where most business owners say they struggle.
You began your successful business with a plan. As you’ve grown, your path now has many possible directions. How do you focus and decide on the best one to take? That’s what our guests, Sharyn and Hank Yuloff do for you. They are business coaches, authors of 8 best-selling business books, hold business breakthrough bootcamps several times a year and host a weekly podcast called The Marketing Checklist View Cast. Wouldn’t it be great if your Marketing, Sales and Human Resources could be much easier? It’s time! Press YOUR easy button! Sharyn and Hank work for you, think for you, create for you, figure it all out and hand it to you. Today, we’re going to talk about how.
Hank and Sharyn Yuloff, join us with a very unique perspective. Hank is a 35 year marketing veteran, with degrees in advertising, public relations and economics. Sharyn holds a Masters in Non-Profit management and is an online marketing and human resources expert. Yuloff Creative Marketing Solutions offers traditional and technological marketing plans, working two-on-you with owners of small companies. Several times each year they hold Small Business Breakthrough Bootcamps. They’ve authored 8 best-selling business books, have blogged on The Huffington Post and hosted almost 400 episodes of their podcast called The Marketing Checklist View Cast. They even offer you free assistance at HowToGetThereFaster.com
You began your successful business with a plan. As you’ve grown, your marketing path now has many possible directions. How do you focus and decide on the best one to take? That’s what Sharyn and Hank Yuloff do for you. The Yuloffs, join us with a very unique perspective. Hank is a 35-year marketing veteran, with degrees in advertising, public relations and economics. Sharyn holds a Masters in Non-Profit management and is an office systems, online marketing, and human resources expert. Yuloff Creative Marketing Solutions offers traditional and technological marketing plans, working two-on-you with owners of small companies. Several times each year they hold Small Business Breakthrough Bootcamps, they’ve blogged on The Huffington Post and hosted almost 400 episodes of their podcast called The Marketing Checklist View Cast. Their eight best-selling business books are written to be a Marketing class or Sales class or Human Resources class where you are guaranteed an ‘A.’ When you want your very own EASY BUTTON, connect with them at HowToGetThereFaster.com: They will think for you, create for you, work for you, figure it all out and hand it to you.
INTERVIEW QUESTIONS (and the answers) Updated 8/30/2023
These are provided so that you do not need to supply your own questions for the interview. This will help ensure the flow of the interview
- What are some of the biggest challenges you find businesses to have in their marketing?
They are so busy doing what they do, that they do not make the time to MARKET what they do.
It’s something everyone thinks they have a handle on but don’t realize how easy it is to mess it up.
- What is the first step every business should take in putting together their marketing plan?
You have to know who your clients are. That means demographically easy to recognize. This is a lot harder for most small business owners than they realize. Quite often they go after the easiest low hanging fruit, but that may not be the most profitable path to take.
2B – You’re in the trenches every day, working for small business owners… What was the biggest challenge your coaching clients had in the last year and, really, since 2020?
With the pandemic and recession of 2020, we were faced with the rapid speed up of some trends that had started years before. One was an increase in the trend for people working remotely. Another was something that happens during every recession, the increase in small businesses as people who lost their jobs looked for alternatives. As we get past the pandemic, those trends have continued.
- How do you solve that problem for them?
An in depth dive into where they have been, and where they want to take their company. It’s kind of our secret sauce.
- In reading your extended biography, you seem to have a soft spot for non-profit organizations… why is that?
We have to give back.
Most non-profits are run by volunteer boards who all run their own companies
They do the kind of work we all should be doing.
Sharyn has her masters in NP management
- I saw your book series. What are they all about?
The 8 of them are written to be a marketing class, or a social media class or a human resources class in a book where every student gets a guaranteed A. They are marketing text books for every entrepreneur who never took a marketing class. We use the books as the basis for the business breakthrough boot camps we put several times a year.
5b. In your two latest books you appear to be more narrow focused in the small business owners that you help. Was that planned?
Actually that is correct for one of the books. It’s called Partners in Everything: Your Guilde to Running a Successful Business Without Ruining Your Life. The idea of writing a book for couples in business together, whether they are married or just friends, was given to us by a friend who remarked we work together well. The challenge was, what we do, the way we run OUR business is not the same as every other couple. So we interviewed over a dozen other business units and gave everyone the same questions about challenges we have faced.
Now, the latest book The Marketing Checklist 4, Your Guide for Overwhelmed and Overthinking Entrepreneurs is more general than you would think. We were looking at our coaching business. Demographically, the six types of business owners we work with can be very different. But what they all shared, what they all have in common, is that there is a certain level of being overwhelmed with life and business. Quite often it is caused by overthinking everything OR…. overthinking things can lead to being in a state of Overwhelm.
- How did it come about?
We speak all over the United States and internationally to business groups of 20 to a couple thousand. We were speaking to a group of business owners about marketing tactics and afterwards, one of our clients who was in the audience asked if I had put all our marketing lessons into one place. We thought about it and since not every business owner can hire the best and most sought after targeted marketing tacticians in the country, we began writing.
- Do you have some marketing tips which will help our listeners?
A – When planning a marketing project, begin “with the end in mind.” Decide what you want it to accomplish, and work backwards.
B – The more different ways to market your business you use, the more successful you will be. Just like a roof needs lots of walls to keep it off the ground, your sales need lots of support efforts to continue to rise.
C – Let your clients interact with you the way THEY are comfortable. If they like emailing, let them. If they like texting you, let them. If they want to send you letters, let them. Whatever makes them most comfortable helps your relationship grow stronger.
D – Blogging is good. It allows your clients to get to know you and it helps search engines find you.
E – Social media is NOT a silver bullet in marketing. It is just one method of staying in contact with clients. Remember that the key word is SOCIAL. Be sociable and have some fun while occasionally slipping in a little bit of business.
F – When you find yourself overthinking or spinning out of control as evidenced by things like losing sleep, get focused on your goals. Break them down into small, simple steps. And give yourself the grace you deserve if you fall short on your goals.
- In your Small Business Breakthrough Bootcamps, you seem to stress the mastermind setting of small groups – what is that all about?
We add stories of how mastermind settings have helped our business and can help others.
- Do you have any special gifts for our listeners?
- So, What’s up next for you? How can people connect with you?