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Get FREE Marketing Tools
(800) 705-4265
  • Home
  • Hank & Sharyn
    • Creative Coaches
    • Creative Humans
    • Creative Authors
    • Creative Speakers
  • How We Help You
  • Testimonials
    • Testimonials – Page 2
  • Blog
  • Expert Spotlight
  • Connect
  • Small Business Bootcamp
Get FREE Marketing Tools
(800) 705-4265
  • Home
  • Hank & Sharyn
    • Creative Coaches
    • Creative Humans
    • Creative Authors
    • Creative Speakers
  • How We Help You
  • Testimonials
    • Testimonials – Page 2
  • Blog
  • Expert Spotlight
  • Connect
  • Small Business Bootcamp
Human Resources is Marketing?
By Sharyn Yuloff
In Blog Post, Human Resources, Marketing Ideas
Posted

Human Resources is Marketing?

Lately, we have been receiving a lot of requests for career assistance. Some of those requests are coming through LinkedIn's Profinder. Although I began my career as a special education teacher [...]

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Tips for Making Your Video Backgrounds Better
By Hank Yuloff
In Blog Post, Hank Yuloff, Marketing Ideas, video marketing, Video Marketing
Posted

Tips for Making Your Video Backgrounds Better

Your video backgrounds can be as important to your video as the actual content itself so you are invited to connect with us at FreeMarketingConsultation.com

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Hitting the Jackpot on Your Prize Wheel of Business Success
By Hank Yuloff
In Blog Post, Hank Yuloff, Marketing Ideas, promotional product
Posted

Hitting the Jackpot on Your Prize Wheel of Business Success

Why use a prize wheel at every trade show? Even better, how to BEST use your prize wheel at every trade show where you exhibit!

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Making Sure That You and Your Life-Partner Are on the Same Retirement Page
By Sharyn Yuloff
In Guest Blogs
Posted

Making Sure That You and Your Life-Partner Are on the Same Retirement Page

Freedman Crossett Financial Services will help you plan your retirement so you don't run out of money before you run out of life.

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Choose Your Toothpaste Like You Would a Best Friend
By Sharyn Yuloff
In Guest Blogs
Posted

Choose Your Toothpaste Like You Would a Best Friend

For help with your health, please contact Kimberly at KimberlyMiles.com

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How to Make a Networking Event Work For You – Part 2
By Hank Yuloff
In Blog Post, Chambers
Posted

How to Make a Networking Event Work For You – Part 2

Our first breakfast at the Greater Flagstaff Chamber of Commerce is in the books.  It was a great experience!  The drive from Sedona takes about 45 minutes.  In “Los Angeles terms” [...]

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How to Make a Networking Meeting Work For You – Part 1
By Hank Yuloff
In Blog Post, Chambers, Hank Yuloff
Posted

How to Make a Networking Meeting Work For You – Part 1

When you want assistance in what YOU can do at a networking meeting to generate business, go, right now, to www.FreeMarketingConsultation.com and book a free 30-minute breakthrough session with us.

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How to Serve Your Business and Your Community by Taking on a Volunteer Leadership Role
By Hank Yuloff
In Blog Post, Hank Yuloff, Non Profit
Posted

How to Serve Your Business and Your Community by Taking on a Volunteer Leadership Role

[If you listened to this week's radio show at www.TheMarketingChecklist.com entitled Sitting on a Non-Profit Board; Serving the Cause and Your Bottom Line you heard us talk about this blog post.] [...]

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Your Black Friday Savings Start Today!
By Sharyn Yuloff
In Blog Post, Marketing Ideas, Social Media Marketing
Posted

Your Black Friday Savings Start Today!

For Black Friday (and Saturday, Sunday and Monday), we want to give you some FREE STUFF. Wait! Aren’t you just supposed to get really great inexpensive tools to build your business with? Like [...]

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You Get Free Shipping on Promotional Products!
By Hank Yuloff
In Blog Post, promotional product
Posted

You Get Free Shipping on Promotional Products!

Every business owner knows that promotional products are the best form of advertising because they are useful and needed by your target audience. 85% of consumers remember advertisers who give [...]

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Human Resources Question About Employee's Lunch Hour
By Sharyn Yuloff
In Blog Post, Human Resources
Posted

Human Resources Question About Employee's Lunch Hour

Thanks to those of you that bought our book, Small Business Human Resource Secrets, and helped us get to Best Seller status!  Because of my human resources experience, and the work that went into [...]

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Why We Wrote the Book on Small Business Human Resources Secrets
By Sharyn Yuloff
In Blog Post, Book writing, Branding, Human Resources
Posted

Why We Wrote the Book on Small Business Human Resources Secrets

We were recently approached by an entrepreneur with a very interesting question.  She saw that we were about to publish our latest book on human resources and she asked us why we continued [...]

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How to Improve Social Media For Your Business: 5 Things You Can Do Now!
By Hank Yuloff
In Blog Post, Online marketing, Social Media Marketing
Posted

How to Improve Social Media For Your Business: 5 Things You Can Do Now!

When business owners ask us what we do, we tell them that we are business coaches.  We also tell them that we get our clients focused on the four things that entrepreneurs have the most difficult [...]

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Non-profits: Get Militant or Get Out
By Hank Yuloff
In Blog Post, Tactics
Posted

Non-profits: Get Militant or Get Out

I need to have a conversation with my friends in the  non-profit world. It may not be pleasant to hear but someone has to speak truth to your power. This conversation really began many years ago [...]

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20 Secret Ways to Generate Customer Loyalty and Win Your Past Clients Back
By Sharyn Yuloff
In Blog Post
Posted

20 Secret Ways to Generate Customer Loyalty and Win Your Past Clients Back

Did you miss this month's Monthly Marketing Mentoring on 20 Secret Ways to Generate Customer Loyalty and Win Your Past Clients Back? Well, lucky you ‘cuz here they are listed below. AND we [...]

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Teaching Proper Phone Etiquette – How You Lost the Sale Before You Had a Chance to Make It
By Hank Yuloff
In Customer Service, Guest Blogs, Marketing Ideas, Sales
Posted

Teaching Proper Phone Etiquette – How You Lost the Sale Before You Had a Chance to Make It

(if you're viewing this on mobile, please click here to watch the video on Proper Phone Etiquette) We have all experienced PHONE HELL.  It happens when a business has not trained their [...]

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Gathering 3rd Party Validation Testimonials
By Hank Yuloff
In Blog Post, Guest Blogs, Testimonials, The Marketing Checklist
Posted

Gathering 3rd Party Validation Testimonials

What if you owned a car detailing company and had the opportunity to go shine Air Force One? That seems to be an incredible ‘3rd Party Validation Celebrity Endorcement' for that industry, [...]

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The Hows and Whys of Social Media, The Marketing Checklist 3, Pre-Launch
By Hank Yuloff
In Blog Post, Guest Blogs, Social Media Marketing
Posted

The Hows and Whys of Social Media, The Marketing Checklist 3, Pre-Launch

Hey there – We are writing to ask a favor that could actually help your business, and ours. We just finished our new book that helps business owners immediately boost their social media programs [...]

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An Easy Way to Brand Your Affiliate Links
By Hank Yuloff
In Blog Post, Guest Blogs, Online marketing
Posted

An Easy Way to Brand Your Affiliate Links

Last week, a friend asked me to record a video about how I brand our affiliate links for our collaborative community. So, here's that video: This is one of those rare occassions when I record the [...]

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An Easy Way to Create Video Content
By Hank Yuloff
In Blog Post, Social Media Marketing
Posted

An Easy Way to Create Video Content

We are often asked about an easy way to create video content. That usually means they want an easy way to create video content itself, OR they want an easy way to create video content with some [...]

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How to Speak to Your Target Market
By Hank Yuloff
In Blog Post, Marketing Ideas
Posted

How to Speak to Your Target Market

“How do you speak to your target market?” We hear that question all the time from our private coaching clients and entrepreneurs who attend our Small Business Marketing Plan Bootcamps and who [...]

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A Sign of Things to Come: 10 Rules for Your Outdoor Sign
By Hank Yuloff
In Blog Post, Marketing Ideas
Posted

A Sign of Things to Come: 10 Rules for Your Outdoor Sign

Every brick and mortar business has the same challenge at the beginning: what is their outdoor sign going to look like? Let’s go through a few rules to make your outdoor sign more attractive, and [...]

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7 Marketing Tips to Help You Attract Your Competitors' Customers
By Hank Yuloff
In Blog Post, Marketing Ideas
Posted

7 Marketing Tips to Help You Attract Your Competitors' Customers

Did you miss last week’s episode of The Marketing Checklist radio show? Here’s what you missed: we interviewed the dynamic duo of Damian Bruno and Danielle Giann who were the only realtors [...]

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Your Social Media Post Can't Be Deleted
By Hank Yuloff
In Blog Post, Social Media Marketing
Posted

Your Social Media Post Can't Be Deleted

This past week, we were given a 6 minute speaking spot where we taught the 5 rules of what not to post on social media (so wish we would have recorded it so I could post the video here…alas…this [...]

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How To Use Stock Photography to Your Best Marketing Advantage
By Hank Yuloff
In Blog Post, Hank Yuloff, Online marketing
Posted

How To Use Stock Photography to Your Best Marketing Advantage

It’s time to get on Hank's Marketing Soapbox: this time it has to do with the use of Stock photography instead of actual photos of you, your team, and your workplace. Stock photography can be [...]

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The Marketing Checklist: Marketing Real Estate and Investing
By Hank Yuloff
In Blog Post, Real Estate, The Marketing Checklist
Posted

The Marketing Checklist: Marketing Real Estate and Investing

Welcome to Real Estate Week! Although we didn’t initially construct this week to be all about Real Estate, it has turned out that way. I suppose, now that I’ve taken the time to look back, this [...]

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7 Ways This Flyer Tries To Deceive You
By Hank Yuloff
In Blog Post, Online marketing
Posted

7 Ways This Flyer Tries To Deceive You

Like you, we are out in the world, networking and meeting other business owners, sharing our message. Also like you do, we come across people who claim to do the same things we do. Is it fun for [...]

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How to Create More Successful NonProfit Solicitation Emails
By Hank Yuloff
In Blog Post, Hank Yuloff
Posted

How to Create More Successful NonProfit Solicitation Emails

Every holiday season, I am bombarded by a bevy of Nonprofit Solicitation Emails. They have become sort of a hobby. When you are on the contact list for dozens OF nonprofits, getting nonprofit [...]

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What Is A StartUp Business?
By Hank Yuloff
In Blog Post, Entrepreneurial Lessons
Posted

What Is A StartUp Business?

I had an interesting conversation over the weekend with a startup founder. She reached out because she thought she might be interested in our services. She stated that she is a creative type, not [...]

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Your 5 Part Year End Review
By Hank Yuloff
In Blog Post, Hank Yuloff
Posted

Your 5 Part Year End Review

It’s time for all those office housekeeping and year end review activities, and here is a list from us for your marketing. Here are 5 Parts of Your Business to Review First is your Marketing [...]

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#1 Tip for Sales Success: Learn Representational Systems
By Hank Yuloff
In Blog Post, Hank Yuloff
Posted

#1 Tip for Sales Success: Learn Representational Systems

One of the oldest sales ‘tricks' I learned is that as soon as you enter a prospect’s office you should look for something you have in common. Picture of himself fishing?  Talk about the [...]

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If Your Protest Sign Needs Punctuation, Its Message is Too Long
By Hank Yuloff
In Blog Post, Hank Yuloff
Posted

If Your Protest Sign Needs Punctuation, Its Message is Too Long

Full disclosure: this post was inspired by Sharyn waking up saying that she spent the night dreaming about correcting the punctuation in protest signs…! We have all seen pictures on the [...]

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How to Write Your Business Book
By Hank Yuloff
In Blog Post, Hank Yuloff
Posted

How to Write Your Business Book

Most of us for our first few books are still a bit intimidated with the entire process of creating our business book.  In past blog posts, we have talked about WHY to write your book, so now [...]

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10 Ways to Improve Your Company Brochure
By Hank Yuloff
In Blog Post, Hank Yuloff
Posted

10 Ways to Improve Your Company Brochure

“Can you send us a company brochure?” Do you ever have a potential client say that? To me, they are doing one of two things. ONE: They are very interested but need a little more information [...]

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Unexplained Health Problems Solved by Kimberly Miles
By Hank Yuloff
In Blog Post, Book writing, The Marketing Checklist
Posted

Unexplained Health Problems Solved by Kimberly Miles

Who do you know that has unexplained health problems? Did you know that some chronic unexplained health challenges may have roots in our mouths? I met Kimberly Miles at a local networking lunch. [...]

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The Reality of Inconsistent Blogging
By Hank Yuloff
In Blog Post, Online marketing
Posted

The Reality of Inconsistent Blogging

Oh my, it's been way too long since we've blogged…yet the reality is that even we sometimes fall victim to inconsistent blogging. Ok, so we teach our clients that the key to successful [...]

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The Marketing Checklist: Steve Ayers' Suprising Career Tip
By Hank Yuloff
In Blog Post, The Marketing Checklist
Posted

The Marketing Checklist: Steve Ayers' Suprising Career Tip

Back in July, we had the honor of interviewing Steve Ayers and his colleague, Sebra Choe, on The Marketing Checklist radio show. Somehow, and hour was just too short for this inteview, so we [...]

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Young Entrepreneur Success (YES) Founded by Denis Nurmela
By Hank Yuloff
In Blog Post, The Marketing Checklist
Posted

Young Entrepreneur Success (YES) Founded by Denis Nurmela

Our guest on this week's episode of The Marketing Checklist was Denis Nurmela, The YES Man (Young Entrepreneur Success!): “Denis Nurmela’s experience includes founding and operating both [...]

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Why Do I Need an SSL Certificate NOW?
By Hank Yuloff
In Blog Post, Online marketing
Posted

Why Do I Need an SSL Certificate NOW?

I was the guest speaker at a Women of Interest meeting entitled Branding Critique. The point was to review women entrepreneurs' collateral material (printed and online). As the conversation [...]

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15 Ways to be Happier at Work by Deirdre McGee
By Hank Yuloff
In Blog Post, Human Resources, Internal Marketing, Mental Health, The Marketing Checklist
Posted

15 Ways to be Happier at Work by Deirdre McGee

Do you need to be happier at work, or know someone who does? How about 15 Ways?! This week's episode of The Marketing Checklist radio show we learned from Business Coach Deirdre McGee (well, we [...]

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On the Matter of Words, Words Matter
By Hank Yuloff
In Blog Post, Hank Yuloff, Marketing Ideas, Messaging, Writing and Communication
Posted

On the Matter of Words, Words Matter

Every year or so, I am reminded of the expression that words matter. Words matter in our personal relationships and words matter in how we build our business ties. Recently, I had a client who, [...]

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Marketing The Town Of Camp Verde With Steve Ayers And Sebra Choe
By Hank Yuloff
In Blog Post, Branding, Chambers, Current Events Marketing, Demographics, Marketing Ideas, Public Relations
Posted

Marketing The Town Of Camp Verde With Steve Ayers And Sebra Choe

Do you have a passion for your cause? Your company? Does your team share your passion? On Tuesday, July 25th, 2017, we had the honor of interviewing Steve Ayers and Sebra Choe of the Economic [...]

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Pardon the Innuendo: NFL Ad Revenue Going Softer Without Viagra
By Hank Yuloff
In Blog Post, Hank Yuloff, Marketing Ideas
Posted

Pardon the Innuendo: NFL Ad Revenue Going Softer Without Viagra

It is time. The moment is right to share this Viagra story with you. You see, it is a sad thing when a patent goes away. It means a company will no longer be able to be the sole profiteer from [...]

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How and Why to Write a Book in 8 Hours
By Hank Yuloff
In Blog Post, Book writing, Hank Yuloff, Marketing Ideas, promotional product
Posted

How and Why to Write a Book in 8 Hours

“Our next guest is the author of….. “ “Trying to change your life? This next guest can help you do it. She is the author of the new book…. “ “Last night I read the most fascinating book and the [...]

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Your Mid-Year Business Review
By Hank Yuloff
In Blog Post, Direct Mail, Entrepreneurial Lessons, Hank Yuloff, Marketing Assessment, Marketing Ideas, Online marketing, promotional product, Social Media Marketing, Tactics, video marketing
Posted

Your Mid-Year Business Review

We just did a “second set of eyes” check up for a small business in our area. This made me think that, since we are at the half way mark of the year, this would be a good time to discuss our [...]

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How Knowing Your Target Market Saves You Time
By Hank Yuloff
In Blog Post, Demographics, Entrepreneurial Lessons, Marketing Ideas, Referral Marketing, Tactics, video marketing, Video Marketing
Posted

How Knowing Your Target Market Saves You Time

Do you like saving time? Do you know your target market? Would you like to know how knowing your target market will save you time? If only I had recorded what Angie (of Angie's House) said at [...]

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The Best Speaker Training Event Ever!
By Hank Yuloff
In Blog Post, leadership develop leadership skills, Legal, The Marketing Checklist, video marketing, Video Marketing
Posted

The Best Speaker Training Event Ever!

Did you miss us last week while we were immersed in Speaker Training? (if you know how to turn our video, please let us know!) Did you catch Tuesday's radio show? We spent the first half of the [...]

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The Dark Place to Suicide
By Hank Yuloff
In Blog Post, Mental Health, The Marketing Checklist
Posted

The Dark Place to Suicide

Video of Windy West's Last Day Are you one of the thousands of listeners to our weekly radio show, The Marketing Checklist? If so, you've probably noticed a change in our production staff. We [...]

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6 of the Best Promotional Products for Trade Shows
By Hank Yuloff
In Blog Post, Hank Yuloff, Marketing Ideas, promotional product
Posted

6 of the Best Promotional Products for Trade Shows

When it comes to promotional products, one of the most often asked questions I am asked is “What are the best promotional products to use at a trade show?” Although it’s a great question, when I [...]

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From Invisibility to Credibility to Profitability
By Hank Yuloff
In Blog Post, Chambers, Encino Chamber of Commerce, Hank Yuloff, Marketing Ideas
Posted

From Invisibility to Credibility to Profitability

We have joined a lot of organizations – Chambers of Commerce, Networking Groups – places where business people gather, meet and create relationships which lead to doing business. The goal is to [...]

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How to Gather Testimonials and Why it is So Important
By Hank Yuloff
In Blog Post, Hank Yuloff, Marketing Ideas, Testimonials, Video Marketing
Posted

How to Gather Testimonials and Why it is So Important

I'd like to share with you how to gather testimonials. And why it is so very important. But first, here's an example: One reason I am sharing some tricks on this topic is that I am amazed at how [...]

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How to Get More Clients in Eight Steps
By Hank Yuloff
In Blog Post, Hank Yuloff, Sales
Posted

How to Get More Clients in Eight Steps

No matter what we do, every one of us in business has the same challenge: How to get more clients. The first steps to get more clients has a very specific vocabulary: Revenue goals, forecasts, [...]

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Marketing Automation is Great… With Oversight
By Hank Yuloff
In Blog Post, Hank Yuloff, Online marketing, Social Media Marketing
Posted

Marketing Automation is Great… With Oversight

One of the hottest buzzword phrases in our world is Marketing Automation.  Automate this, automate that – make your marketing work for you without having to touch it. That is what most of the [...]

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Put on Your OWN Seminars!
By Hank Yuloff
In 5-Star Guarantee, Blog Post, Chambers, Events, Five Star Guarantee, Hank Yuloff, Marketing Bootcamp
Posted

Put on Your OWN Seminars!

I get asked all the time how and why I began to put on my own seminars. I thought for this first blog on seminars, I would share the kinds of seminars we put on and in the next blogs share more [...]

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How to be Affordable not Cheap…You're Not the Value Meal!
By Hank Yuloff
In Blog Post, Entrepreneurial Lessons, Hank Yuloff, Hyperbole in advertising, Languaging, Messaging
Posted

How to be Affordable not Cheap…You're Not the Value Meal!

At our networking group , as we went around the room talking about what we did, I heard the same things: “I’m the best locksmith and we have cheap prices.” “We work fast and [...]

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3 Steps to Handle Negative Posts About Your Company
By Hank Yuloff
In Blog Post, Hank Yuloff, Tactics
Posted

3 Steps to Handle Negative Posts About Your Company

Everyone has seen those negative posts about a company. You might be standing in line at your favorite locally owned coffee shop to get your triple shot of mocha coffee grandalicious and [...]

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Tips for Effective Direct Mail
By Hank Yuloff
In Blog Post, Direct Mail, Hank Yuloff, Marketing Ideas
Posted

Tips for Effective Direct Mail

, We received some interesting, and some not very effective direct mail earlier this year (recently resurfaced on our desks). I’d like to share the high points … and the low. Starting with the [...]

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Alert! Alert! Keep Alert with Google Alerts!
By Hank Yuloff
In Blog Post, Hank Yuloff, Marketing Ideas, Online marketing
Posted

Alert! Alert! Keep Alert with Google Alerts!

The internet is an amazing tool. There are not many things that we cannot learn, nor share, online. But how in the heck can you keep up with it all? How do you find everything you need to know? [...]

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Using Video Marketing for Your Business – Part 1: Setting the Tone
By Hank Yuloff
In Blog Post, Hank Yuloff, Marketing Ideas, Social Media Marketing, Tactics, video marketing
Posted

Using Video Marketing for Your Business – Part 1: Setting the Tone

We are asked by every Sedona Marketing Retreats client about using video marketing for their business. Most people, because of the age we live in where beauty is promoted on our television, movie [...]

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What Are Your Ideal Clients' Demographics?
By Hank Yuloff
In Blog Post, Hank Yuloff, Marketing Ideas, Sales, Tactics
Posted

What Are Your Ideal Clients' Demographics?

2 Conversations at one Holiday Party. 2 People, both business owners, approximately the same age. 2 VERY different attitudes about Marketing. The difference?  One seems to have settled into a [...]

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How My Cats Improve Your Sales
By Hank Yuloff
In Blog Post, Hank Yuloff, Sales
Posted

How My Cats Improve Your Sales

When a speaker comes up front, don’t you just love it when they begin by asking you to raise your hands? How many people love THEIR cats? How many people are just OK with cats? How many people [...]

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Lessons We Learn From The Entrepreneurs Around Us
By Hank Yuloff
In Blog Post, Chambers, Encino Chamber of Commerce, Entrepreneurial Lessons, Hank Yuloff
Posted

Lessons We Learn From The Entrepreneurs Around Us

As part of the business community, I think it is our responsibility to pass on the lessons we learn from entrepreneurs around us.  I think those lessons become even more solid when we teach them [...]

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Naked is Normal – Playboy Returns to Normal
By Hank Yuloff
In Blog Post, Current Events Marketing, Hank Yuloff
Posted

Naked is Normal – Playboy Returns to Normal

Way back in October of 2015, we talked about the announcement that Playboy Magazine was no longer the place where young boys would see their first naked woman, borrowing their Dad’s subscription [...]

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30 Days to Build Your Facebook Business Page
By Hank Yuloff
In Blog Post, Set Your Own Status, Social Media Marketing, social media scheduling
Posted

30 Days to Build Your Facebook Business Page

A few weeks ago, at the beginning of our radio show The Marketing Checklist, I talked about this pdf I found by one of the tools we use that provided 30 steps to build a thriving facebook [...]

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Who Got Fired? A Rock and Roll Marketing Fairy Tale
By Hank Yuloff
In Blog Post, Hank Yuloff, Marketing Ideas, promotional product, Promotional product ideas
Posted

Who Got Fired? A Rock and Roll Marketing Fairy Tale

I’d like to tell you a marketing fairy tale. A marketing tale about ‘who got fired?' Once upon a time, the incredibly popular band Geraniums N’ Grenades* released their 5th album and it [...]

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Bad Customer Service Almost Cost Celebrity Cruise Lines $100,000
By Hank Yuloff
In Blog Post, Customer Service, Hank Yuloff
Posted

Bad Customer Service Almost Cost Celebrity Cruise Lines $100,000

The lifetime value of a customer is a number that helps companies focus their customer service activities. If you know how much that client is worth, you work harder. Evidently, Celebrity Cruise [...]

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How to Use Donald Trump to Make Money, Without Paying Him!
By Hank Yuloff
In Blog Post, Demographics
Posted

How to Use Donald Trump to Make Money, Without Paying Him!

According to one of the best direct marketers in the world, we have a HUGE marketing opportunity that's apparently being ignored by most people. In the email I just received, it is time to take [...]

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How to Rejuvenate, Recommit, and Refocus Your 2016 Marketing
By Hank Yuloff
In Blog Post, Events, Five Star Guarantee, Marketing Bootcamp
Posted

How to Rejuvenate, Recommit, and Refocus Your 2016 Marketing

We’re governed almost entirely by emotion (whether you know it or not). Emotion determines our psychology. And our psychology determines our ultimate performance. How we feel greatly determines [...]

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How and Why to Syndicate Your Blog Posts
By Hank Yuloff
In Blog Post, Online marketing, Tactics
Posted

How and Why to Syndicate Your Blog Posts

We always teach our clients to not only blog but to also syndicate each blog post in an effort to reach more readers. Although they all take notes and write down the URLs, a couple asked us to [...]

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More Effective Electronic Mail
By Hank Yuloff
In Blog Post, Electronic Mail, Sales, Tactics
Posted

More Effective Electronic Mail

It’s been a long time since electronic mail (email) was created, and only a slightly shorter time that electronic mail marketing began. And just a slightly SHORTER time before people started [...]

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A Modern Marketing Story About a Modern Family
By Hank Yuloff
In Apple products, Blog Post, Marketing Ideas, Promotional product ideas
Posted

A Modern Marketing Story About a Modern Family

Several years ago, we began to notice that the television show Modern Family was doing a bit of product placement. A Toyota Prius was driven by Jesse Tyler Ferguson’s character Mitchell [...]

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COMPETITION GIVES A SMALL TOWN FEELING IN A LARGE TOWN
By Hank Yuloff
In Blog Post, Competition, Hank Yuloff
Posted

COMPETITION GIVES A SMALL TOWN FEELING IN A LARGE TOWN

I never gave much thought to competition, and always just assumed that it existed and was a part of life. In every marketing tactic I have sold, newspaper, direct mail, promotional products and [...]

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Member Surveys – 10 Tips to Make Your Surveys More Effective
By Hank Yuloff
In Blog Post, Surveys Help Your Business, Tactics
Posted

Member Surveys – 10 Tips to Make Your Surveys More Effective

Since I just received a survey, I thought this would be a good time to talk about Member Surveys. Before we talk about the 10 Tips, a bit of history is necessary. I receive dozens of emails every [...]

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Entrepreneurial Freedom Reminder in 3 Phone Calls
By Hank Yuloff
In Blog Post, Marketing Ideas, promotional product, Sales
Posted

Entrepreneurial Freedom Reminder in 3 Phone Calls

Entrepreneurs don’t often get reminders about why we all do what we do. We’re rather busy. It helps to be reminded. This weekend I got three phone calls which shine a light brightly on why our [...]

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15 Basic Marketing Tools You Will Want to Use – Part 5 of 5
By Hank Yuloff
In Appreciation marketing, Blog Post, Referral Marketing, Tactics, Tradeshow Marketing, tradeshow tabletops
Posted

15 Basic Marketing Tools You Will Want to Use – Part 5 of 5

“I keep watching how you and Sharyn do so much to promote Sedona Marketing, and your clients, how can I do that? What are some of the basic marketing tools I should be focused on?” During the 12 [...]

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15 Basic Marketing Tools You Will Want to Use – Part 4
By Hank Yuloff
In Blog Post, promotional product, Promotional product ideas, Tactics
Posted

15 Basic Marketing Tools You Will Want to Use – Part 4

“Pretend I am starting at the beginning… What are the basic marketing tools I should use to promote my business and increase sales?” “I don’t think I’m very good at marketing. How do I get [...]

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15 Basic Marketing Tools You Will Want to Use – Part 3
By Hank Yuloff
In Blog Post, Hank Yuloff, Marketing Ideas, Tactics
Posted

15 Basic Marketing Tools You Will Want to Use – Part 3

AUTHOR'S NOTE: To go along with this blog about Basic Marketing Tools, here is a video Sharyn and I did entitled “10 WOW Things You Can Do to Market Your Business.” “What are the [...]

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15 Basic Marketing Tools – Part 2
By Hank Yuloff
In Appreciation marketing, Blog Post, Branding, Tactics
Posted

15 Basic Marketing Tools – Part 2

NOTE: Hear an audio version of this blog about the 15 Basic Marketing Tools on our radio show: The Marketing Checklist http://www.starworldwidenetworks.com/index.php/Audio/marketing_checklist#2 I [...]

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15 Basic Marketing Tools – Part 1
By Hank Yuloff
In Blog Post, Tactics
Posted

15 Basic Marketing Tools – Part 1

“What are the basic marketing tools I need?” This is something I hear all the time when sitting down with someone who is going to hire us, or is thinking of hiring us, or honestly, wants to get [...]

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Marketing Magic to the Rescue
By Hank Yuloff
In Hank Yuloff, Sales, Tactics
Posted

Marketing Magic to the Rescue

“I have this idea,” our client began, “but I am not sure it is a good one.” We hear that all the time.   Our clients want to know if their business idea – almost always something they are going [...]

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Political Marketing Mishaps Which Teach Us Lessons
By Hank Yuloff
In Blog Post, Hank Yuloff, Online marketing, Tactics
Posted

Political Marketing Mishaps Which Teach Us Lessons

In the race for the presidency of the United States, a lot of money is spent on marketing candidates. And it is on one of largest stages ever created. When marketing mishaps occur – not in [...]

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Success and the Underappreciated Salesperson – 10 Tips to Keep Blue Ribbon Sales People
By Hank Yuloff
In Hank Yuloff, Sales
Posted

Success and the Underappreciated Salesperson – 10 Tips to Keep Blue Ribbon Sales People

We had a first coaching call with a client this morning. He is a sharp businessperson and a sales leader in the industry. Since I have been in that industry for 30 years we were able to connect [...]

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Using Snow to Explain Marketing Messages
By Hank Yuloff
In Branding, Hank Yuloff, Marketing Ideas, Tactics
Posted February 5, 2016

Using Snow to Explain Marketing Messages

“When it rains, it pours.” We’ve all heard this expression. It means that when things go wrong, it can be like a domino effect. It starts out with one thing and it just keeps on going: You have a [...]

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By Hank Yuloff
In Social Media Marketing, Tactics, Uncategorized
Posted January 29, 2016

A Social Media Program Tip that can Save You Tons of On-Line Grief

If you are setting up your social media program to work in concert with your website, you will like this simple marketing tip. Before you build your site, and perhaps before you even buy the URL, [...]

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A Brand So Powerful, They Are Suing For It
By Hank Yuloff
In Branding, Legal, Our Marketing Guy, Sales, Tactics, Trademarking
Posted

A Brand So Powerful, They Are Suing For It

With the United States National Park Service (NPS) having its centennial in 2016, I have been noticing a lot of branding opportunities that go along with that event. Some of their making and some [...]

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What are the Slang Terms for Increased Sales?
By Hank Yuloff
In Blog Post, Hank Yuloff, Marketing Ideas, Writing and Communication
Posted

What are the Slang Terms for Increased Sales?

We all have plenty of slang terms which get used quite often. Some of them you will want to use forever, but others become quite dated. Ann-Marie Alcántara is a millennial in her 20s and wrote an [...]

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By Hank Yuloff
In Art Dimensions Online, Uncategorized
Posted December 27, 2015

Making Sure Your Logo Shows Up Properly

When we are printing promotional products on plastic or brochures and flyers on paper the saying I have always used with clients regarding artwork is that “As good as you give me is as good as [...]

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Santa Time-Shares His Elves with Google
By Hank Yuloff
In Blog Post, how to blog, Uncategorized
Posted

Santa Time-Shares His Elves with Google

I would like to share a holiday story with you, that has the benefits of blogging as its marketing message. In order for this story to be most effective, though, you have to say out loud, [...]

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We Made a Mistake – Have a Free T-shirt!
By Hank Yuloff
In Marketing Ideas, promotional product, Promotional product ideas
Posted November 20, 2015

We Made a Mistake – Have a Free T-shirt!

“I just finished the Bangkok Half Marathon and boy are my feet more tired than normal.” Well, yes, you just ran an extra 4 miles. Due to a mistake in laying out the course, the [...]

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Time Management: Scheduling Social Media Posts
By Hank Yuloff
In Blog Post, Social Media Marketing
Posted

Time Management: Scheduling Social Media Posts

Do you schedule your social media posts? Or do you post live each time? We tend to schedule our posts. On our last weekly radio show episode, we talked about a training Sharyn had completed with [...]

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The Absolute Bestest Amazingest Coolest Thing Ever!
By Hank Yuloff
In Blog Post, Hank Yuloff
Posted

The Absolute Bestest Amazingest Coolest Thing Ever!

We have all said it – ALL OF US: “I don't believe advertising.” But yet, we all buy things which are advertised. Interesting disconnect, huh? Let's talk about the song I used in [...]

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The Parable of the Pencil – A Leadership Story
By Hank Yuloff
In Blog Post, Hank Yuloff
Posted

The Parable of the Pencil – A Leadership Story

Over the last 18 months, Sharyn Yuloff and I have been on a long, interesting, fun, and enlightening journey to complete the changeover on our business which began 7 years ago. This journey has [...]

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By Hank Yuloff
In Public Relations, Tactics, Uncategorized
Posted July 6, 2015

The Yankees, Diddy, UCLA and the Celebrity Marketing Machine – Part 3

Once again, the world of sports and using celebrity to market your business gives us subjects to talk about and relate back to our own marketing. Keeping in mind that your story – the things [...]

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By Hank Yuloff
In Direct Mail, Sales, Uncategorized
Posted

Another Advertising Media Goes Away

For years, when I have talked about how advertising media has changed, I have told people that if they want to learn how to sell, they should get a job hawking ad space for a direct mail weekly [...]

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Is The Chicken and The Egg Marketing Working for You?
By Hank Yuloff
In Online marketing, Sales, Tactics, Uncategorized
Posted

Is The Chicken and The Egg Marketing Working for You?

What? You say that the question is what came first the chicken OR the egg? Not in marketing. In Marketing it is the Chicken and the Egg. You have to be telling your story all the time, not [...]

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By Hank Yuloff
In Sales, Uncategorized
Posted

How He Talked Himself Out of The Sale

The concept of How He Salespeople Talked Themselves Out of The Sale has been rolling around in my head for a long time and at a networking meeting this morning, there it was again, how a salesman [...]

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By Hank Yuloff
In Tactics, Uncategorized
Posted May 18, 2015

Just Joined the Apple Army – But Not by Choice

I just joined the APPLE ARMY of product usage. It had to happen eventually, I guess. Their products are so … NOW and HIP and COOL and all sorts of other words that whichever generation that [...]

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By Hank Yuloff
In Current Events Marketing, promotional product, Uncategorized
Posted May 3, 2015

My Marketing was Destroyed by a Selfie Stick

There are SO many incredible promotional products but selfie sticks are not one of them. I have had reservations about using selfie sticks as a promotional product since the first time I saw one [...]

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By Hank Yuloff
In Uncategorized
Posted April 26, 2015

How to Set Up a Tradeshow Tabletop – Part 3

Last week I had the good fortune to attend a table top tradeshow that I was no part in organizing or exhibiting. It was the Hollywood Chamber of Commerce’s 28th annual expo and was held at the [...]

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By Hank Yuloff
In Uncategorized
Posted April 13, 2015

Feeling Pressure to Perform? Give Yourself a Break

Golf, to me, is one of those sports which carries a great pressure to perform. At the professional level, you have fans surrounding you in judgmental silence. Since I am not much of a golfer, [...]

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By Hank Yuloff
In Online marketing, Sales, Tactics, Uncategorized
Posted

“Get On the Front Page of Google for $199” and other Black Hat SEO Liars

I got a call today from one of our marketing plan clients. He said that he has been bombarded by calls today from a company saying they can get him “front page of Google” etc. As his [...]

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By Hank Yuloff
In Demographics
Posted March 23, 2015

Generational Communication of Your Marketing Message

During Promotionally Minded Marketing Days I had a section in the workshop workbook called Generational Communication of Your Marketing Message. The short version of that is if you are selling to [...]

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By Hank Yuloff
In Blog Post, Uncategorized
Posted

Written Communications Your English Teacher Would Love

I am going to make an assumption that if you are reading a marketing blog, you are looking for ways to improve your marketing efforts. One of those improvements is to use written communications [...]

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By Hank Yuloff
In Current Events Marketing, Tactics, Uncategorized
Posted February 7, 2015

UCLA Defeats USC in the Battle of Signing The Rap Stars' Kids

When it comes to playing winning football, you need a solid game plan. When it comes to playing and winning at getting third party endorsements marketing, you need a solid game plan. The [...]

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By Hank Yuloff
In Uncategorized
Posted January 26, 2015

Knowing Your Target Market, Bob Dylan-style

Bob Dylan sure knows his audience! http://money.cnn.com/2015/01/25/retirement/bob-dylan-free-album/index.html?source=yahoo_hosted I saw the article referenced here by CNN Money and thought I [...]

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By Hank Yuloff
In Direct Mail
Posted January 19, 2015

Marketing Tips to Improve Sales in a Retail Store

It is difficult, sometimes, for neighborhood retail businesses to improve sales and solidify a marketing plan, especially one that will work all the time. This is because different times of year, [...]

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By Hank Yuloff
In Direct Mail
Posted January 1, 2015

Two Cases of Direct Mail Done Wrong

This blog is discussed more completely at the beginning of our radio show: The Marketing Checklist! You can find the show at www.OurMarketingChecklist.com We received two very bad pieces of [...]

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