Is The Chicken and The Egg Marketing Working for You?
What? You say that the question is what came first the chicken OR the egg? Not in marketing. In Marketing it is the Chicken and the Egg. You have to be telling your story all the time, not waiting to have your chicken grow up and laying eggs or have the perfect egg to produce the perfect chicken.
This morning at a Chamber of Commerce breakfast, Johan Montoya of BoostHealthNow.com and I were talking about how he could increase his sales. Johan had just stood up at the breakfast and told people that if they wanted more information on his biology-based restorative health agency, they should NOT go to his website, but go to him directly. He wants to help them with bio guidance, the theory that to develop a health balance, the human body needs to eat properly, breathe, sleep, and eliminate waste. And that “everything else is a sales pitch.”
From our discussion afterwards, Johan said that people were not going to his website anyway, so why send them there. “Besides,” he said, “Our company is evolving and that website does not tell the story the way we want to tell it.”
And it was going to take money (lots, evidently, because it was not built in wordpress, it was built on one of those replicated site platforms that do not help your SEO at all) which they did not currently have.
In this economy, marketing your services has evolved. Know that if you rely on people being sold only on your face-to-face meetings, you are eliminating an entire world of possibilities. Those people are also going to check your site out anyway, to make sure they made the right decision. It's the chicken and the egg marketing. Neither of the two came first, they work together.
With the Chicken AND the Egg marketing, you have to tell your story, knowing that it is not complete. By example, you are reading this blog on the OurMarketingGuy.com site, but it is just one blog. This post, when taken together with lots of other posts, written over time – the development of the chicken from the egg to adulthood – will help you decide to hire my company to assist you with marketing YOUR company.
And let's pull the curtain back for a moment. After this blog is finished, tagged, and promoted, I am going to share it with Johan and have him notice that in pretty quick order, since I mentioned him and told a bit of his incredible story, it may rank among the highest searches for his name and his company name. That will change when he does a few things:
1. Rebuild his site in WordPress.
2. Blog more.
3. Answer the 10 questions (one per blog post) that people ask him all the time, so he can SEND people to his website for information. This also helps build that bond between you and your potential clients.
4. Answer the 10 questions (again, one per blog post) that Johan WISHES people would ask him.
5. More video. Lots more. Tons more. Just like this blog is introduced with a video (also tagged and key worded to both my company and Johan's), his can be, too. Let's let our potential clients gather information they way THEY want to. It could be by video, or the written word.
How is YOUR chicken and the egg marketing working? Let's talk about it, shall we? Give us a call at (800)705-4265.