Greetings from Sedona!
Over the years, we have seen people, sales people, trying to sell different marketing media to businesses. Some good. Some bad. Some “criminal,” like the company who was charging $500 a month to keep your QR Codes up-to-date.
The thing is, all those sales people need to make a commission. I know, at various points in my life, I sold college newspapers (A VERY targeted market), the San Diego Union Tribune, weekly direct mail shoppers, weekly newspapers, and promotional products. (Well, we still do sell those, and give our Yuloff Creative clients a 20% discount for a year after they work with us).
Those sales people are taught to share why their product is good for everyone (none of them are) and how to sell it. One of the reasons we opened Sedona Marketing Retreats, and before that, our marketing plan division, OurMarketingGuy.com, is to help our clients determine what is a good marketing media, and what is a waste of their money. This video will give some details.
Day #5 Marketing Mini-Training
If you have questions about this video or any of the other videos you’re receiving, just send an email to firstname.lastname@example.org and we’ll get you an answer right away.
You’ll find great marketing ideas in the blog, along with our Small Business Breakthrough Bootcamp schedule and details about how you can hire us for One-on-One Coaching!
We’ll “see” you tomorrow with the next lesson!
Hank & Sharyn Yuloff
Yuloff Creative Marketing Solutions