Greetings from Sedona!
Today is Day 1 – We will talk about targeting our markets. After all, if we do not know who our ideal clients are, we will not be able to create the perfect messages to attract them. Though there are many demographic indicators for each of our clients, the Big Six are:
Sex, Geographic Locator, Age, Race, Occupation and Household Income.
At Yuloff Creative, we look at your business and get these dialed in far more specifically. But these will get you started. I like to tell the story about a therapist who said his target market was age 50 and older, but upon lots of focused questioning, he realized his target market, the people he REALLY loved working with, were young adults, ages 18-24. We corrected his messaging that day. So here is the first video…
Day #1 Marketing Mini-Training
If you have questions about this video or any of the other videos you’re receiving, just send an email to firstname.lastname@example.org and we’ll get you an answer right away.
We’ll “see” you tomorrow with the next lesson!
Hank & Sharyn Yuloff
Yuloff Creative Marketing Solutions