Direct Mail

We just did a “second set of eyes” check up for a small business in our area. This made me think that, since we are at the half way mark of the year, this would be a good time to discuss our [...]

, We received some interesting, and some not very effective direct mail earlier this year (recently resurfaced on our desks). I’d like to share the high points … and the low. Starting with the [...]

For years, when I have talked about how advertising media has changed, I have told people that if they want to learn how to sell, they should get a job hawking ad space for a direct mail weekly [...]

It is difficult, sometimes, for neighborhood retail businesses to improve sales and solidify a marketing plan, especially one that will work all the time. This is because different times of year, [...]

This blog is discussed more completely at the beginning of our radio show: The Marketing Checklist! You can find the show at www.OurMarketingChecklist.com We received two very bad pieces of [...]