Political Marketing Mishaps Which Teach Us Lessons
In the race for the presidency of the United States, a lot of money is spent on marketing candidates. And it is on one of largest stages ever created. When marketing mishaps occur – not in [...]
Success and the Underappreciated Salesperson – 10 Tips to Keep Blue Ribbon Sales People
We had a first coaching call with a client this morning. He is a sharp businessperson and a sales leader in the industry. Since I have been in that industry for 30 years we were able to connect [...]
Using Snow to Explain Marketing Messages
“When it rains, it pours.” We’ve all heard this expression. It means that when things go wrong, it can be like a domino effect. It starts out with one thing and it just keeps on going: You have a [...]