The Yankees, Diddy, UCLA and the Celebrity Marketing Machine – Part 3

Once again, the world of sports and using celebrity to market your business gives us subjects to talk about and relate back to our own marketing. Keeping in mind that your story – the things [...]

Another Advertising Media Goes Away

For years, when I have talked about how advertising media has changed, I have told people that if they want to learn how to sell, they should get a job hawking ad space for a direct mail weekly [...]